Consultant Digital Resume Sample

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Pansy Mertz
58658 Maye Row,  Chicago,  IL
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Work Experience


Senior Consultant Digital Transformation
02/2017 - PRESENT
San Francisco, CA
  • Work with business and communication teams to plan and implement omni-channel digital marketing plans across web, SEO, SEM, display/retargeting and paid social
  • Leverage marketing automation platform to execute lead nurturing programs
  • Plan, manage and support email marketing campaigns that grow retention and drive up-sell/cross-sell opportunities
  • Develop, analyze and report on A/B and multivariate tests to optimize campaign performance and deliver on program goals
  • Conduct ongoing content, keyword and URL audits to improve user and search engine relevancy of key pages
  • Work with Analytics team to deep-dive into web, campaign and traffic data - report on weekly performance updates, project hindsight and opportunities to develop into future plans
  • Utilize various social media platforms to support campaign objectives for promotion, lead generation and engagement – particularly LinkedIn and Facebook
  • Manage project initiatives from conception to completion, including budget management, deadline management and implementation
  • Plan, manage and support omni-channel marketing plans that generate net new customer leads
Consultant, Digital Campaign Management
12/2013 - 10/2016
Philadelphia, PA
  • Develop an in-depth understanding of emerging B2B advertising and direct marketing opportunities, and provide POV to the business teams
  • Service the project “CTB” and “RTB” BizTalk demands across all Fidelity’s business areas
  • Support and maintain Fidelity’s Managed File Transfer solution – Linoma GoAnywhere
  • Serves as the product owner and partners with internal stakeholders to develop and implement new approaches which enhance and maintain group protection’s competitive position in the marketplace
  • Ensures internal and external marketing content is accurate, relevant, and consistent in terms of style, quality tone of voice, and which optimizes market awareness of Lincoln’s products and/or services
  • Partner with strategic clients to help them map their business goals into optimal marketing programs through incorporation of digital analytics, attribution modeling & optimization
  • Lead client engagements/ assignments and ensure appropriate resource allocation & utilization during the course of the projects
  • Ensure that all deliverables meet client expectations, and they adhere to all regulatory requirements
Consultant, Digital Market Readiness
02/2011 - 06/2013
Boston, MA
  • Lead team work on MNC clients to offer ongoing digital counsel; manage client’s digital/social media comm strategy, content development and social media programs
  • Team leader of a team with 2-3 members. Coach, guide, evaluate, and develop team members to be capable in meeting market challenges in strategy development, tactics planning and execution. Maintain the team’s stability
  • Has superior communication skills and can interact effectively to all levels and internal/external Customers
  • Works in a cooperative spirit to ensure the success of our Company with others on the team
  • Report market place learnings and responds to requests of internal teams to support ongoing product development
  • Contribute to strategic growth through competitive insights and operational/technology-driven efficiencies
  • Provide inputs around campaign/test design, including requirements for success and optimal use of our Adobe Analytics and Data Workbench platforms to achieve goals. Can design, develop, analyze and determine reporting controls and procedures in support of the campaign effectiveness objectives
  • Execute and oversee day-to-day management across all sites and functions, data enhancements, and can successfully identify issues and escalate as appropriate
  • Provides friendly service to and maintains positive relationships with both internal and external Customers

Education


California State University Channel Islands
2007 - 2011
Bachelor's Degree in Economics

Professional Skills


  • Strong analytical, research and creative problem-solving skills
  • Change management skills including analysing capacity, process mapping, cost modelling and benefits appraisal
  • Good business liaison skills for partnering with internal and external stakeholders
  • Good data gathering and analytical skills
  • Experience of team building, staff support and development including coaching/mentoring
  • Client facing consulting experience in a recognised consulting business in one or more of Defence, Aerospace or Policing
  • Client facing consulting experience in a recognised consulting business in one or more of Defence, Homeland Security or Policing

How to write Consultant Digital Resume

Consultant Digital role is responsible for research, digital, events, training, database, recruiting, security, benefits, telecommunications, java.
To write great resume for consultant digital job, your resume must include:

  • Your contact information
  • Work experience
  • Education
  • Skill listing

Contact Information For Consultant Digital Resume

The section contact information is important in your consultant digital resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

  • First and last name
  • Email
  • Telephone number

Work Experience in Your Consultant Digital Resume

The section work experience is an essential part of your consultant digital resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous consultant digital responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular consultant digital position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Consultant Digital resume experience can include:

  • Work closely with key stakeholders and partners to build and deliver a measurement infrastructure roadmap that drives day-to-day efficiency and enhanced sophistication
  • Experience of delivering digital specific work streams and projects
  • Understand the Campaign Analytics process in Digital and conversant with campaigns and measure their performance effectivenes
  • Experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics
  • Modeling techniques using SAS or R
  • Delivering value to businesses through digital transformation initiatives

Education on a Consultant Digital Resume

Make sure to make education a priority on your consultant digital resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your consultant digital experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

  • School you graduated from
  • Major/ minor
  • Year of graduation
  • Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Consultant Digital Resume

When listing skills on your consultant digital resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical consultant digital skills:

  • Startup experience in any roles (internal or external) is a strong advantage
  • Experienced in defining Return on Investment and creating compelling business cases
  • Experience of developing service propositions and taking these to market
  • Strong knowledge of the current issues within the market including digital transformation, operational improvement, business retention, product innovation
  • Web Analytics experience in analyzing digital campaigns across channels: Display, SEM, SEO, Emails
  • Capable of independent work on multiple projects at once, high self-discipline and time-management, good team player

List of Typical Experience For a Consultant Digital Resume

1

Experience For Consultant, Digital Campaign Management Resume

  • Knowledge on tools - Adobe Analytics, Google Analytics, Oracle DB, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS
  • Manage the delivery of your own and your team’s work to ensure we delight our clients
  • Experience of developing and taking to market propositions that embrace all area of the client’s operating model including a business processes, organisational change and information technology

List of Typical Skills For a Consultant Digital Resume

1

Skills For Consultant, Digital Campaign Management Resume

  • Undertake speaking and representation engagements for the Better Than Cash Alliance and UNCDF as directed. Ensure that BTCA’s messages and knowledge products are communicated in an effective manner
  • In coordination with the Advocacy team, contribute to current advocacy efforts in other francophone countries in process of membership such as Cote D’Ivoire, Madagascar, Burkina Faso and Mali
  • Produce consumer-journey insights on how to improve marketing performance and consumer experiences with brands
  • Working knowledge of digital advertising industry, tools, and capabilities (AdWords, DoubleClick, Adobe Analytics, Java script page tagging, pixeling, etc.)
  • Help grow our Digital Marketing service offering and capability to be marketing leading
  • Contribute to the growth of our team by playing an active role in attracting and recruiting new team members
2

Skills For Senior Consultant Digital Transformation Resume

  • Social Media Marketing – Getting data from social media tools and analyzing them
  • Lead the ongoing implementation, governance and maintenance of our digital marketing third party analytics
  • Manage the day-to-day running of our DOMO platform and Media Measurement Tagging (DCM, facebook, etc)
  • Oversee and manage projects to their completion and issue reports, prepare insights ensuring that they are accurate, on time and presented to a high standard
  • MS in quantitative field (Statistics, Economics, Engineering, Computer Science, etc.)
  • Additional training related to digital financial services is highly desirable
3

Skills For Consultant, Digital Analytics Resume

  • Support the Managing Consultant in the commercialisation of Data2Decisions’ multi-touch digital attribution product ‘Total Attributio&#8217
  • Lead in the delivery and development of Data2Decisions’s Digital and Customer Analytics offering
  • Utilise your digital media insights to provide subject matter on the use of digital data for website, digital audiences and campaign measurement
  • Understand client’s business questions and able to develop solution architecture especially in the area of digital marketing & ROI, campaign analytics using DMP etc
  • Knowledge of the Adobe Marketing Cloud, specifically reporting from 3 or more of: Adobe Analytics, Data Workbench, Analyst Workspace/Ad Hoc, Report Builder, Target and Audience Manager
  • Experience with spreadsheets and SQL databases are necessary
4

Skills For Consultant, Digital Market Readiness Resume

  • A few years experience within data, digital analytics and evaluation
  • A driven, ambitious self-starter, but also a strong team playe
  • Position helps drive acquisition analytic strategy to help business partners achieve volume, usage, and profitability goals. Manages and executes acquisition analysis through a combination of hands on execution, management of offshore analytic project delivery, and agency interaction
  • Applied analytic experience. Experience with Digital Advertising and financial industy. Experience with consumer targeting and segmentation and behavioral profiling, campaign performance evaluation, profitability tracking. Experience working with external analytic vendors and media agencies
  • Experience in consulting and/or implementing solutions leveraging a combination of customer technology strategy
5

Skills For Senior Consultant, Digital Marketing Resume

  • Knowledge and experience in digital technologies and innovations
  • Proven ability to apply analytical and creative thought process to complex issues
  • Proficiency with analytic tools (SAS, SQL, R, Hadoop/Hive/Pig & Big Data, etc.)
  • Desk Review of CV/ P11 - 20%
  • Review and assessment of Financial proposal - 30%
  • Experience in building statistical multi-channel attribution models to estimate offline-online synergies along with direct their impacts using aggregated time-series data
6

Skills For Senior Consultant, Digital Resume

  • Understand & analyze digital data with best-in-class web analytic tools, such as Google Analytics, Adobe/Omniture, Webtrends, CoreMetrics etc. to perform conversion funnel analysis, landing page optimization etc
  • Professionals with three or more years of experience in strategy/finance/business analysis/IT/methodology and business processing/project management at banks/insurance companies/telecoms/retailers/FMCG companies or consulting companies with relevant industry knowledge
  • Proficient MS Office user (PowerPoint, Excel, Word) and an ability to learn required business systems
  • Professionals with three or more years of experience in strategy, finance, business analysis, IT methodology and business processing/project management within banks, insurance companies, telecommunications operators, retailers, FMCG companies or consulting companies with relevant industry knowledge
  • Startup experience in any role (internal or external) is a strong advantage
  • Bring sector knowledge and understanding of the key business and technology issues to help our clients meet their key challenges and opportunities
7

Skills For Payments Consultant, Digital Partnerships Resume

  • Understanding of the products, processes, systems and players in the aerospace, defence and security industries
  • Working with Ad Agency tools like Sizmek, Adwords
  • Analyzing traffic and leads from Mobile devices
  • Full proficiency in French. Fluency in English
  • Problem solve measurement infrastructure issues as they arise. E.G.- Data Ingestion, Data Management/Integration, Tool Setup, continuous improvement of user tools
  • Identify and develop client relationships including using your own & Sopra Steria’s network
  • A track record of delivering digital transformation consulting within Aerospace, Defence or Security industries
8

Skills For Senior Consultant, Digital Commerce Resume

  • Tag management – Testing whether tags are present in websites and adding codes
  • Customer segmentation and targeting using advanced analytics techniques
  • Lead relationship with key supporting vendors
  • Develop and contribute to the development of our consulting capability through new approaches and offerings
  • Be seen as a prominent member of the Sopra Steria consulting brand, both by clients and more widely through networks and events
9

Skills For Consultant Digital Analyst Resume

  • Understand Attribution Modeling and what helps in Conversions
  • Support the Digital Analytics Manager with subject matter expertise to build out the Strategic Roadmap for the team
  • Shape, create and deliver client engagements in that deliver high value outcomes for our clients and high value, sustainable business for Sopra Steria
  • Achieve personal revenue and billability targets
  • Manage the delivery of your own and your team’s work to ensure we meet required standards and go beyond this to delight our clients
  • Experience of describing and positioning propositions that embrace all domains of the client’s operating model including a business processes, organisational change and information technology
  • Define business operating strategies and solutions, and the benefits these deliver
10

Skills For Consultant, Digital Technology Specifications Resume

  • Presentation of business and technical solutions to senior client executives in formal presentations, question and answer sessions and on reference visits
  • Competitive Intelligence tools like SEMRush or Conscore
  • Well conversant with the complete digital processes such as Extraction of data from Adobe, building reports and dashboards in Excel and using visualization tools like Tableau, Qlikview
  • Expertise in a range of consultancy skills covering one or more of the people, process and technology aspects of digital transformation
  • Experience of delivering digital transformation work streams and projects
  • Reporting and Dashboarding – Tableau, Qlikview, Spotfire, PowerBI
  • Knowledge of database and data warehouse/data lake – Oracle, SQL Server, IBM DB2

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