Digital Marketing Consultant Resume Sample
Charley Abernathy
727 Raynor Drive,
Los Angeles,
CA
+1 (555) 865 5504
Work Experience
Senior Digital Marketing Consultant
01/2016
-
PRESENT
San Francisco, CA
- Originate or edit written content for the general public to be disseminated through online channels
- OEM specific Digital eBusiness Trainer with comprehensive knowledge of National and Regional programs, familiarity with Regional management personnel and structure
- Automotive retail experience and working knowledge of OEM automotive dealership structure and business processes
- Strong relationship building results, with OEM Corporate, Regional office and dealership personnel
- Knowledge of Customer Relationship Management (CRM) software applications, principles and of OEM automotive Digital eBusiness practices
- Proven to handle all customer situations with a professional tone and manner
- Motivated self-starter, able to manage and work independently in a Region or remote/home office
Digital Marketing Consultant
10/2010
-
10/2015
Boston, MA
- Campaign management & delivery - plan deliver the end-to-end execution of multi-channel marketing campaigns as well as tracking and measuring results
- Media planning, channels management and deployment - Media management as well as ATL & BTL planning and implementation. Well-versed in fully-integrated omni-channel planning, development and implementation
- Credit Card Lifecycle Management – able to initiate ideas and implement marketing initiatives based on best practice across the full customer lifecycle, from acquisition to retention
- Client Management & Business Development - support the Managed Services (Marketing), Advisors to pitch for business opportunities as well as managing a few key banks/issuers and partners to identify and ‘sell in’ opportunities to provide marketing consultancy as well as to deliver marketing solutions and executions of superior standard in a timely and efficient manner
- Stakeholder management – strong interpersonal skills to liaise and co-ordinate with agencies, Mastercard stakeholders, issuers and partners
- Analytics & portfolio management - leveraging, interpreting and analyzing data and insights to plan and implement marketing initiatives
- Marketing support and administration - support and co-ordinate with internal and external parties to process payments and to ensure timely submission for financials through Mastercard’s core systems
- Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects
Omni Channel Digital Marketing Consultant
06/2008
-
09/2010
San Francisco, CA
- Sitting for long periods of time while using office equipment such as computers, phones and etc
- Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment
- Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment
- A top priority of the position includes executing and delivery of digital sales goals for KVUE’s Digital Marketing Product suite
- A top priority of the position includes executing and delivery of digital sales goals for the TEGNA’s Digital Marketing product suite (SEM/SEO/Email Marketing, Web development and Social)
- Successful achievement of sales goals and the consultative sales process
- Manage a large pipeline of accounts at any given time, while generating new business
- Strong ability to generate new business leads, qualifying those leads, and presenting
Education
University of North Carolina at Asheville
2004 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Excellent communication skills with good verbal and copywriting skills. Strong English-language skills required, French-language skills desirable
- Excellent project management, planning & problem-solving skills
- Strong analytical skills and working knowledge of Google Analytics
- Strong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolution
- Strong MS Office skills including Word, Excel, PowerPoint, and Outlook
- Commercial background within digital marketing, proven digital skills on Amazon platform
- Previous experience working with business leaders on defining reporting and data requirements is strongly desired
How to write Digital Marketing Consultant Resume
Digital Marketing Consultant role is responsible for digital, integration, manufacturing, reporting, communications, trading, retail, credit, training, database.
To write great resume for digital marketing consultant job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Digital Marketing Consultant Resume
The section contact information is important in your digital marketing consultant resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Digital Marketing Consultant Resume
The section work experience is an essential part of your digital marketing consultant resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous digital marketing consultant responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular digital marketing consultant position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Digital Marketing Consultant resume experience can include:
- Professional oral, written and communications skills
- Perform effective marketing consultations with clients to identify areas of opportunity within the client’s existing marketing strategy
- Continual learner with strong knowledge of modern marketing processes and technology
- Previous experience managing large projects that impact bottom line results
- Experience in a high acquisition, consultative, B2B sales role
- Builds strong relationships with internal stakeholders and vendor partners
Education on a Digital Marketing Consultant Resume
Make sure to make education a priority on your digital marketing consultant resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your digital marketing consultant experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Digital Marketing Consultant Resume
When listing skills on your digital marketing consultant resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical digital marketing consultant skills:
- Excellent written and verbal communication skills - ability to effectively articulate complex concepts and ideas to broad varying audiences
- Good spelling, punctuation and vocabulary skills
- Excellent communication [verbal, written, presentation] and networking skills; able to drive consensus
- Demonstrated proficiency in written and oral communication skills in order to read, write, and communicate with impact and persuasively
- Strong understanding of marketing concepts and/or industry experience in the transportation / airline or health insurance vertical market
- Advanced process-diagramming skills (e.g. Visio)
List of Typical Experience For a Digital Marketing Consultant Resume
1
Experience For Senior Digital Marketing Consultant Resume
- Hands-on experience on Digital Marketing Strategy (across all/most marketing channels) OR Marketing/Advertising Technology
- Designing and implementing marketing solutions based on customer requirements, using SAS Customer Intelligence 360 software
- Supporting business development opportunities to bring innovative solutions and ways of working to clients
- Advising clients on the design of the future operating model and/ or technology roadmap for their digital marketing functions
- Scoping and defining work efforts, resource plans, and estimating project costs
- Generating and optimising onsite content
- Briefing and critiquing creative
- Engaging with senior client stakeholders and helping to shape the agenda of the CMO/ CSO/ CDO
2
Experience For Digital Marketing Consultant, Digital & Go Resume
- Becoming expert in the configuration and optimal use of the SAS Customer Intelligence 360 product from an end-user and administrator perspective
- Providing strategic insight on organic channel performance along with the recommendations
- Working closely with other teams to maintain a close link between all digital channels
- Working knowledge of Google Analytics and SEO Tools like Moz.com, Majestic & etc
- Participating in gathering marketing data and process requirements
- Hardworking, dedicated individual with a real sense of fun!
- Marketing and/or Customer analytics
- Orchestrating assessments to help to identify vulnerabilities in the current state of our clients
- Reporting and forecast on sales efforts
3
Experience For Omni Channel Digital Marketing Consultant Resume
- Landing Pages (HTML / CSS)
- Outstanding command of current website optimization techniques, including A/B testing
- Outstanding ability to discover insights and opportunities from sales funnel reports
- Be a digital expert in selling, Social Media, Retargeting, Email Marketing, Geo Targeting and many more exciting digital sales opportunity’s
- Deliver the offline and online customer marketing programme, meeting campaign objectives / targets, budgets and timing & managing any risks
- Be responsible for interpreting and presenting data for media and digital properties, as well as using the learnings to make adjustments
- Works directly with our compliance department to manage digital marketing advertising ensuring compliance and accuracy
4
Experience For Digital Marketing Consultant Senior Resume
- End to end management of registration campaigns – including planning, creative development, ops alignment, scheduling, deployment & Measurement
- Continually optimise & learn by deploying tests – learning fast & moving at pace to implement
- Others :lead management in cooperation with the sales department planning. Creating monthly, quarterly and year-goals. Managing employee advocacy programs
- Flexible: Open to new ways of thinking and doing things; open to learning new processes
- Guide EMBUs marketers and other stakeholders in optimizing digital marketing campaigns
- Company is having a broad-based digital marketing practice, focused on a unique capability to use Microsoft and other technologies
- Provides oversight and mentoring to other Marketing Operations Consultants as a team lead
- Participates on the Heartland Member Bank Marketing Council to formulate digital marketing strategies across all channels
- Builds and manages process improvements to increase efficiency in campaign deployment, tracking, reporting, and conversion
5
Experience For Digital Marketing Consultant, Alive Resume
- Identify client business objectives and define client marketing processes specifically related to digital marketing
- This role leads the development, execution, and support for credit unions using digital marketing to activate on their data insights from predictive analytics
- Confident in auditing onsite content and optimising for better organic visibility
- Proactively investigate and review topics affecting Digital Marketing (i.e. GDPR)
- Manage digital marketing campaign activity tracking and communication, e.g. plans, resources, budget and status
- Overcome objections through execution of sales techniques provided by ongoing training
6
Experience For Digital Marketing Consultant Resume
- Exhibited track record of piloting campaigns in new/rising platforms
- Expert knowledge of Google analytics, social listening tools and website tracking software
- Participation in the gathering of marketing and process requirements
- Success with organization, planning and time management
- Measure and report performance of selected digital marketing campaigns throughout EMBU, and assess against goals (ROI and KPIs)
7
Experience For Senior Digital Marketing Consultant Resume
- Identify trends and insights, and give recommendations for optimizing spend and performance based on the insights
- Collaborate and manage digital marketing agencies and establish core metrics to asses agencies performance
- Work directly with clients to define and distill their goals, create success metrics, and communicate those to all supporting teams at AIA
- Provide thought leadership in the development, management, training, measurement and presentation of multi-platform digital strategies aligned to client goals
- Ensure our digital strategy delivery and support teams are working together to prevent or resolve support issues quickly
8
Experience For Digital Marketing Consultant, Digital & Go Resume
- Works with clients and Wunderman personnel to understand client’s marketing strategy
- Collaborate with other marketing team members and across lines of business and member banks to achieve business objectives
- Maintains knowledge on current digital marketing trends and technologies
- Work as integral member of the MyDocs project team – driving forward the paperless campaigns
- Identify and implement initiatives to step change registrations with the use of compelling content and innovative technologies sourced with UKD
- Act as a voice of the external and internal customer in determining features and scope
- Evaluate emerging technologies to provide through leadership and perspective for credit union adoption where appropriate
9
Experience For Omni Channel Digital Marketing Consultant Resume
- Independently plan and execute marketing campaigns on online retailer platforms (e.g. Amazon.com)
- Secure proper product positioning and display on online retail platforms
- Develop concepts and proposals for driving short term sales
- Supplementary courses in online marketing, stakeholder management and project management are an advantage
- Biased towards actions, takes initiative and can hit the ground running
10
Experience For Digital Marketing Consultant Senior Resume
- Motivate and lead a small team of digital marketing executives
- Write compelling ad copy text
- Responsible for managing campaign budgets efficiently
- Responsible for ensuring the campaign KPIs are met
- Develop programmatic bidding strategies
- Confident in managing multiple large outreach campaigns
List of Typical Skills For a Digital Marketing Consultant Resume
1
Skills For Senior Digital Marketing Consultant Resume
- Good senior stakeholder engagement skills
- Superior conflict resolution, decision making and interpersonal skills
- Experience in web analytics and/or digital marketing experience
- Strong background and working experience as a project manager and/or production manager
- Solid experience in marketing or an agency environment
- Experience selling consumer electronics, fashion, or other retail hard goods online
- Have strong knowledge of end-to-end marketing mix, with experience across digital and data-driven media
2
Skills For Digital Marketing Consultant, Digital & Go Resume
- Experience of end to end marketing delivery with proven personal ownership and drive for campaigns
- Strong verbal and written communication, experienced presenter and trainer
- Advanced business logic skills (e.g. if/then conditions and rules) to define lead nurture flows
- Record of Success: A proven track record of accomplishments and results. Strong Communication
- Experience in optimisation of web experiences with a focus on client engagement, acquisition and retention
- An excitement to learn and develop their skills and drive innovation within the team
3
Skills For Omni Channel Digital Marketing Consultant Resume
- Work effectively in a team environment; ability to work independently; ability to travel infrequently (less than 25%)
- Hands on experience developing new business as a skilled negotiator
- Solid understanding of key metrics that help to measure campaign effectiveness
- Experience of developing and presenting complex custom digital marketing solutions within a digital marketing, PR, and/or advertising agency environment
- Work-experience as a consultant, meaning selling- and delivering digital marketing projects for various clients, is not mandatory, but highly valued
- Demonstrate a track record of delivering and measuring multi-channel marketing campaigns, including email, direct mail and paid media
- Experience relating to digital marketing, working hands-on within one or more of the areas below
4
Skills For Digital Marketing Consultant Senior Resume
- Demonstrate a track record of delivering and measuring marketing campaigns
- Experience with multi-channel and digital marketing deployment (i.e., email, search, landing pages, SMS, APIs)
- Digital marketing and eCommerce experience from marketing on online retailer platforms
- 2-5years of experience in demand creation activities (email, trade shows, search engine optimization/ search engine marketing, event marketing)
- Ideally have experience of working in a Direct to Consumer trading team
- Experience assessing branding compliance, content, keyword and images/rich media relevance, guest reviews and responses
- Experience working in B2B marketing environment
- Strong background in copy writing and content production
- Excellent communicator and creative thinker with ability to make decisions using data and intuition
5
Skills For Digital Marketing Consultant, Alive Resume
- Proven ability to bring new products and services to market
- Strong interest and knowledge of emerging technology trends and applications
- Forge strong relationships with sales and the marketing operations function
- Able to develop strong working relationships with internal peers and can foster cooperation in non-hierarchical relationships
- Possesses real-world digital marketing practitioner experience and domain knowledge
- A proven track record of success implementing and enterprise wide software
- Advance skill level with content management systems and related software, as well as website development and maintenance and reporting best practices
- Strong and precise communicator with marketing and promotion flair and acumen
- Advanced knowledge of using CMS to manage and maintain website content (Drupal experience is highly desirable)
6
Skills For Digital Marketing Consultant Resume
- CRM experience in building customer journeys
- Experience in on-site merchandising desired
- Builds strong relationships, including with external partners
- Be passionate about customers and delivering a great customer experience for them
- Proven track record of delivering SEO success
- Proven track record of running outreach campaigns
- Experience with IBM Silverpop
- Hands-on digital experience ideally gained within B2B environment (client or agency side)
- Exceptional experience with Microsoft Power Point and Office suite
7
Skills For Senior Digital Marketing Consultant Resume
- Skilled in content optimization
- Salary of £25,000 to £30,000 dependent on experience
- Salary of £20,000 to £25,000 dependent on experience
- Experience with an ESP, ISP, or email authentication vendor
- Develop strong relationships at both the client and agency levels
8
Skills For Digital Marketing Consultant, Digital & Go Resume
- Experience with digital creative trafficking/delivery/deployment
- Sales experience (or passion for sales) is highly appreciated
- Deliver omni-channel customer experiences
- System experience to include: CRM, MAP, CMS, Google Analytics and Social Media Platforms
- Manage multiple projects and priorities to meet deadlines, budgets and deliver high quality work
- Pro-active analysis of campaign results against plan, external / competitor analysis to maximise campaign and channel effectiveness
9
Skills For Omni Channel Digital Marketing Consultant Resume
- Experience in a matrix organization
- Experience with high performance digital projects
- Knowledge in Excel - Power Point Knowledge - Good interpersonal communication
- Good didactics to translate complex concepts and situations for different audiences
- MAP administration experience
- Experience in ecommerce site production with a firm grasp of website fundamentals desired
10
Skills For Digital Marketing Consultant Senior Resume
- Demonstrates high level of competence in Aviva’s values – Never Rest, Create Legacy, Care More and Kill Complexity
- Knowledge and experience of competitive marketing cloud offerings
- Previous experience in a digital role within a large consumer facing multi-branded organisation would be advantageous
- Knowledge and experience of competitive web and email analytics offerings
- In related experience
- Strong follow-up, attention to detail, ability to multi-task and follow-through projects to completion is crucial
List of Typical Responsibilities For a Digital Marketing Consultant Resume
1
Responsibilities For Senior Digital Marketing Consultant Resume
- Hands-on experience in both onsite and offsite SEO optimisation
- Attention to detail and good with numbers
- A passion for identifying and leading innovative Marketing activity
- Help agents understand what digital marketing (including social media) options are available to them and how it can be used in their marketing plans
- Ensure data integrity and accuracy by QA’ing data layer and Web Analytics tags, utilizing debugging tools
- Attend internal and external training classes, research and/or subscribing to the internet or other professional publications
2
Responsibilities For Digital Marketing Consultant, Digital & Go Resume
- Performance tracking ownership of all global websites in Danfoss Cooling
- Search Engine Optimization and Search Engine Marketing ownership of all global websites in Danfoss Cooling
- Best practices that are used across channels in relation to tracking and optimization of marketing campaigns
- Responsible for writing user stories and providing direction for UI/UX of My Verizon
- Campaign planning, execution, segmentation and targeting techniques
- Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketing
- Employ search engine marketing tactics (SEO and paid) to grow traffic and conversions
- Understands campaign and reporting best practices, and recommends these practices to clients and Wunderman personnel when appropriate
3
Responsibilities For Omni Channel Digital Marketing Consultant Resume
- Troubleshoots and resolves problems or issues with Campaign and/or reporting software used by Wunderman personnel and/or clients
- Maintain excellence in digital media and future technology market understanding and be an ambassador for digital within the business
- Keep abreast of digital marketing industry best practices and proactively apply knowledge
- Manage the planning, execution, delivery and measurement of developed programs
- Accountable for local digital revenue performance: working both strategically and tactically with other sales executives in the station
4
Responsibilities For Digital Marketing Consultant Senior Resume
- Network regionally and locally to stay abreast of emerging digital trends and solutions
- Drive optimization efforts for integrated digital marketing campaigns for APAC region (website, emails, nurtures, SEO/SEM, social media, paid search etc.)
- Evaluate APAC campaign performance, identify improvement opportunities, promote clear and timely decision-making
- Assist with e-mail marketing activities to develop, implement and manage an email delivery strategy and production and advise on best practices
- Manage prospects database (segmentation/data quality maintenance) in Marketing Automation platform (Oracle Eloqua)
- Manage business stakeholder expectations and maintain trusting and collaborative relationships
5
Responsibilities For Digital Marketing Consultant, Alive Resume
- Travel with new DA's and OEM DMS's to train and provide program features and benefits understanding
- Assertive, organized and creative problem solver
- Consult local and regional businesses to understand their needs and marketing objectives in order to tailor, design, implement and execute an integrated marketing strategy
- Provide feedback to the internal digital agency regarding opportunities to improve the overall product offering and general positioning of the company’s product suite
- Act as EMBU’s Subject Matter Expert for: Search Engine Optimization, web, mobile, email, peer-to-peer, sales force, social media and content development for digital platforms
- They need a person who has both the communication skills and technical experience to act as a trusted advisor to a variety of clients, most of which are in the financial services or manufacturing industries
6
Responsibilities For Digital Marketing Consultant Resume
- Work with clients and Wunderman personnel to understand client’s marketing strategy
- Create digital campaigns, from concept to execution and deployment
- Propose a digital media mix to increase reach of UNDP’s message and audience engagement
- Maximize return on investment on promoted content
- Maintains thought leadership competiveness of Interactive Marketing and sales industry trends by staying current via continuous learning, attending conferences or becoming a member of Industry Associations
- Join a high-growth company that rewards performance with pay and where your professional
- Take client PSD’s and convert to responsive, execution ready HTML for email
7
Responsibilities For Senior Digital Marketing Consultant Resume
- QA other team member’s emails
- Direct changes for e-commerce pages, and take accountability for their sales results
- Improve ecommerce site conversion rate to best-in-class level
- Improve ecommerce site satisfaction in user feedback to best-in-class level
- Ensure that products are beautifully and strategically merchandised
- Conduct sales and funnel analysis to gain insights and identify opportunities for improvement
- Proactively initiate projects to capitalize on opportunities and solve problems
- Maintain clear lines of communication with product, design, IT, project management, and test teams
8
Responsibilities For Digital Marketing Consultant, Digital & Go Resume
- Work with large, geographically dispersed teams
- Create and track large volume of basic requirements through online change request tool
- Owns the campaign solutions by fully understanding the database and client business to insure that the proposed solutions not only “get the campaigns out the door” but support the bigger picture
- Uses software tools, primarily IBM Watson Marketing (i.e., Unica Campaign), to design and code medium-to-complex Campaign flows using a multi-relational database and external files, and executes multi-channel campaigns by following established processes
- Uses SQL to create external files and brings them into Campaign to execute Campaign flows
- Develops strategy and roadmaps for digital channels
9
Responsibilities For Omni Channel Digital Marketing Consultant Resume
- Leads the implementation of large complex company digital programs to drive revenue and build brands
- Builds and maintains relationships with strategic industry partners
- Leads discussions and presentations with senior leadership teams
- Benchmarks current marketing performance, processes and measurement against industry best practices, through gap analysis, develop a roadmap for improvements and business case for undertaking necessary changes
- Report creation and analysis
- Lead a cross-functional project teams in a highly matrixed environment
- Work as part of the Registration & Engagement team to drive new registrations
- Ensure all quality and FCA procedures are met
- Developing expert level knowledge of SAS Customer Intelligence solution (particularly Customer Intelligence 360) capabilities for marketing including web analytics, digital marketing, real time marketing and social media
10
Responsibilities For Digital Marketing Consultant Senior Resume
- Participate in pre-sale customer assessments, prototypes, proofs of concept, and proposal preparation, as required
- Lead complex marketing solution implementations by taking ownership of customer business objectives, marketing processes and requirements, solution configuration specifications, marketing user training/mentoring, and user testing support
- Providing reliable delivery of targeted project results through role as expert in the application of specific SAS Customer Intelligence methodologies, products and technologies
- Provide on-site support to customer marketing users as needed
- Working proactively with Systems Engineers, Technical Architects and other Solutions Architects to strategize on opportunities, and for cross-training and knowledge transfer
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