Brand Management Resume Sample
Keegan Toy
2109 Augusta Gardens,
Dallas,
TX
+1 (555) 878 4160
Work Experience
Director, Brand Management
05/2016
-
PRESENT
Houston, TX
- Setting goals for the work group, developing organizational capability, and modeling how we work together. Works cross-functionally and with the brand team to grow share, build the brand and achieve financial objectives
- Set up a feasible seasonal P&L priority list of key stories & products that require special attention to tell stories at POS (retail / online)
- Bring the market organisations and consumer point of view to P&L conversation with Packaging designer & Product Marketing at the different stages in the creation process; long term & seasonal strategies, design briefing, design review, factory handover, prototype review, P&L to indiv. product assignation
- Constant research on P&L developments in the sporting goods & other relevant industries and how we can take inspiration from them in our P&L approach
- Identify strategic brand and consumer issues to guide strategy/product development
- Build deep consumer behavioral insights – how consumers are spending time and money, how they use technology, and what their perspectives are – to shape growth and marketing strategy
- Nurture consumer-driven business development and overall company growth strategies
Brand Management
09/2009
-
03/2016
Chicago, IL
- Support the Director in managing cross functional relationships across the enterprise
- Craft and share HHonors messages with key internal stakeholders
- Maintain close partnership with Marketing and Public Relations to drive on-brand external communications and innovative ways to tell the Hilton HHonors story
- Compile a brand health scorecard that includes member performance, guest experience, and above-property tools
- Monitor loyalty marketing trends and competitors’ activities to identify opportunities and key issues
- Collaborate with the Director on best methods to streamline internal communications
- Analyze complex data and extract key insights using financial and marketing analyses
- Partner with the Customer Insights team to synthesize and field brand health research
- Understand evolving customer preferences, the competitive landscape, and cross-industry best practices to drive continuous improvement of the HHonors’ Program
Brand Management Intern
02/2007
-
06/2009
Phoenix, AZ
- Work on the implementation of brand initiatives with a specific retailer, use customers’ CRM and media tools to amplify the initiative
- Design & qualify with shoppers the customer marketing tools
- Analyse all campaign results and present results to brand and sales team
- Passion for and a breadth of experience in Media, including TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment. Intermediate to advanced understanding of all/most media vehicles and channels, or, in-depth understanding of digital media with basic understanding of other types of media
- Proven results in the application of media analytics to make recommendations and optimize plans
- Expertise in translating brand strategy into media strategy and plans; learn and optimize based upon in market results
- Develop brand plans that increase brand awareness, differentiation, value and emotional connection to members
Education
California Miramar University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
- Leadership and critical thinking skills demonstrated through involvement in previous work experience, extracurricular, community service activities
- Pluses: HR Experience, Design Skills, Marketing Experience, Event/Logistics Management
- Marketing minded with excellent writing skills
- Solid verbal communication skills, with experience presenting to all levels throughout organizaiton
- Have strong analytical and strategic thinking skills
- Strong problem solving skills and execution excellence
How to write Brand Management Resume
Brand Management role is responsible for strategic, analysis, creativity, leadership, interpersonal, research, marketing, drive, collaboration, reporting.
To write great resume for brand management job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Management Resume
The section contact information is important in your brand management resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Management Resume
The section work experience is an essential part of your brand management resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand management responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand management position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Management resume experience can include:
- Foster relationships with Hilton leaders and their cross-functional teams to ensure the loyalty strategy and agenda is consistently refreshed and delivered across Hilton Worldwide’s geographies, brands and portfolio of hotels
- Partner with other HHonors Team Members to ensure the member experience, hotel support resources, strategic partnerships and program economics are aligned for sustainable growth
- Demonstrated interpersonal skills and ability to build effective working relationships
- Previous line management experience with coaching and mentoring skills to develop marketers is required
- Excellent written communication and presentation skills; attention to detail and commitment to excellence
- Strong communication skills and team capabilities
Education on a Brand Management Resume
Make sure to make education a priority on your brand management resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand management experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Management Resume
When listing skills on your brand management resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand management skills:
- Strong analytic skills, with experience crystallizing key insights from complex and disparate data sources
- Strong ability and passion to drive team and people development, with proven people management skills
- Operate with technical excellence while collaborating effectively with others
- Brand marketing experience with strong business acumen and operational effectiveness
- Strong leadership, negotiation, project management, time management and consensus-building skills
- Strong player/coach skills, and knows when to use each
List of Typical Experience For a Brand Management Resume
1
Experience For Director, Brand Management Resume
- Experience developing and implementing brand strategy, brand architecture, product branding for best in class companies and premium brands
- Experience managing multiple projects concurrently, including direct supervision of matrixed resources, contractors and agency partners
- Contribute to functional Game Plan planning process and decision-making. Provide strong management leadership at sales meetings and milestone meetings
- Experience working within a Marketing Leadership role preferably in a Brand focused position
- Experience working with an array brands and driving a cohesive strategy to connect those products to the larger company objectives
- Previous experience partnering and managing the strategic use of outside agencies and/or research firms
- Work with partners across the organization to deliver effective integrated marketing that ladders up to the evolved brand positioning
2
Experience For Manager, Brand Management Resume
- Previous experience successfully managing a global consumer facing brand
- Has managed an internal agency and/or has experience working at an external agency in a creative/brand leader capacity
- Strong quantitative and data analysis background
- Excellent sense of what works in social media for our audience
- Executing and evaluating the current strategies of a brand or product
3
Experience For Brand Management Intern Resume
- Leading monthly market & brand analysis, taking care to include input of multi-functional teams to foster corrective actions for a specific category/initiative
- Reinforcing a customer-centric culture and strategic decision making within the function and broader organization
- Leading monthly market & brand analysis, gather input of multi-functional team to recommend actions for a specific category/initiative to fuel the business
- Understanding of technology adoption, future impact, design and implementation
- Analyzing big sets of product and consumer data to report on brand performance / growth
- Troubleshooting of website data issues (Adobe, Hybris, Websphere, Oracle)
- In a Brand Operations team. The Brand Operations team has 4 fields of Marketing expertise: media planning, digital, direct marketing and in-store marketing
4
Experience For Assistant Manager, Brand Management Resume
- Lead the execution of tasks ranging from project management to writing marketing copy to data analysis
- Financial planning, financial analysis, financial accounting, and financial reporting
- Brand planning, merchandising and licensing
- Plan and develop marketing calendars and synchronize all marketing elements of the marketing mix to deliver holistic messages to the consumer
- Currently obtaining MBA with a concentration in Marketing or Marketing related
- Perform daily administrative tasks within the office – answering calls, scheduling meetings, organizing social events with clients / partners etc
5
Experience For Director of Brand Management Resume
- Support US Marketing organization in communicating market needs through the Global Strategic Marketing group and New Product Development
- Compile, analyze, interpret data, and produce monthly (Excel) reporting and tracking dashboards (PowerPoint) for internal stakeholders
- Co-leading the digital marketing on your brand (visibility, content, local partnerships, eComm etc)
- Lead the development of core messaging frameworks & positioning for Uber’s brand reputation efforts
- Support milestone meeting preparation process and engage in developing adequate seasonal tools
6
Experience For Head of Brand Management Resume
- Co-leading the digital marketing plan on your brand (visibility, content, local partnerships, eCommerce etc)
- Manage planning and execution of in-store marketing, digital assets, product photography, and computer generated images for new product launches
- Develop a comprehensive marketing solution to an existing opportunity /challenge
- Product development, marketing, and licensing
- Co-leading the digital marketing on your brand (visibility, content, local partnerships, eCommerce etc)
- Lead Marketing, Merchandising and Design initiatives for men’s, women’s and kids’ across all product categories
- Track and monitor online customer advertised pricing. Tracking price activities in the marketplace. (e.g. monitor, record, analyze, control and report)
7
Experience For Associate VP, Brand Management Resume
- Oversee execution of all marketing programs related to Northern America. Ensure all marketing programs are delivered on time and on budget
- Oversee the Brand team’s multi-million dollar budget maintaining accuracy and transparency while working closely with our CFO counterparts and vendors
- Develop marketing plans and messaging related to the initiative
- Help define and evolve go-to-market strategy and brand planning initiatives based on overarching goals and future market opportunity
- Update licensees on all relevant news regarding brand and other licensees including coordination of monthly newsletters
- Apply business knowledge to support monthly operational reporting and forecasting
- Point of contact for GIS, Legal, Engineering, Brands concerning product data
- Develop and implement complete multi dimensional marketing , direct marketing and promotional program
8
Experience For Director Brand Management Resume
- Work with marketing partners responsible for the development and completion of marketing campaigns and programs strategy
- Co-developping Market and Initiative Review. Organize internal event
- Maintain and support regional marketing plans with key territories
- Strengths with strategic and analytical thinking
- Co-developing Market and Initiative Reviews. Organize internal events
9
Experience For Director Franchise & Brand Management Resume
- Ownership of the brand’s P&L in a marketing driven organization
- Assist in launching the Maytag brand’s first ever connected product and app
- Support an integrated marketing campaign for major product launches in 2018 and 2019
- Development of full business cases and budgeting for new digital / strategic projects. Analysis of multiple solutions proposals
- Identify new business, technology changes, new digital solutions adoption. Strategic planning
- Manage samples for photo shoots, marketing, and presentations
- Co-developing Market and Initiative Reviews
- Assist in developing a range of potential and marketable products to support Merchant and Brand Manager global assortment plans
- Run data pulls and analyses from consumer research data, using SPSS statistical software to create slides
10
Experience For Manager, Hilton Hhonors Brand Management Resume
- Monitor sales and competitor offerings to determine brand positioning
- Manage the development of marketing plans and calendars
- Manage the marketing spend against each initiative
- Analyze and report on digital trends and what’s next in digital marketing for the further enhancement
- Measure and report performance of all marketing campaigns and assess against goals (ROI, KPI’s)
- Ensure wholesale customers comply with pricing changes
- Create and maintain wholesale customer contact list for communicating price changes and MAP policies
- Maintain clear brand positioning that fosters brand relevance and highlights our key products to our customers
- Work closely with cross-functional team members ensuring system alignment and activation of brand strategy and brand guidelines
List of Typical Skills For a Brand Management Resume
1
Skills For Director, Brand Management Resume
- Creative vision along with project management and strategic business skills – a good balance between right-brain and left-brain thinking
- Excellent written, verbal and multimedia communications skills
- Strong computer skills, with ability to learn other internal database programs
- Demonstrated ability to impact and influence change while collaborating effectively internally and externally with individuals at all levels
- Developing and coaching marketing teams on business and marketing skills
- Amazing communication skills: Able to influence and educate by presenting multiple viewpoints
2
Skills For Manager, Brand Management Resume
- Demonstrated experience building and maintaining corporate branding systems
- Proven client-facing role experience working with teams on large scale, long-term projects
- Experience implementing projects within pharma including copy approval experience
- Demonstrated experience managing a financial services brand and managing brand plans
- Solid understanding of brand strategy and its relationship to the customer experience
- Experience in eCommerce with a proven track-record of successfully growing brands in the digital space
- Budget and Expense Management experience as well as solid business case writing abilities
- Strengths in analytical skills on data and insight digging
3
Skills For Brand Management Intern Resume
- 8–10 years of marketing or brand development experience in a digital environment preferably with editorial experience
- Work effectively and collaboratively as an equal partner across a matrix marketing organization on a launch product
- C-level presentation skills, both to inform and to persuade
- Exceptional organizational skills and ability to work under pressure in a deadline-driven environment
- Proven experience and results in digital and social media programs from strategy development through to execution across platforms
- Leadership experience managing branding and marketing communications for a Fortune 1000 company or larger
- Strong marketing aptitude, including strategic direction setting, campaign conceptualization, and communication strategy development
- Knowledge of marketing, all forms of advertising, and digital experiences
- Establishes objectives, scope and timelines for all work. Prioritizes work according to AOP and Strat Planning
4
Skills For Assistant Manager, Brand Management Resume
- Experience working with globally leading ecommerce retailers (Amazon, Ali Baba)
- Experience creating and executing social media and CRM strategies and calendars
- Experience managing vendor relationships from Onboarding through Disengagement
- Marketing experience (2 years in healthcare marketing)
- Digital marketing/advertising/media experience
- Build strong relationships and maintains high level of internal partner satisfaction by managing expectations and delivering high value
- Work with Sr. Director to provide support and guidance in setting Hilton HHonors priorities and analyzing product options
- Min. 7 years of brand marketing experience in the OTC or consumer industry with a track record of increasing roles and responsibilities
5
Skills For Director of Brand Management Resume
- Experience owning and tracking P&L and budget items with emphasis on ROI
- Relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
- Strong understanding of business and marketing measures and optimization
- Experience with setting goals and measuring progress/success
- Experience leading a solely or majority ecommerce business (brand or retailer)
- Experience in leading technical development teams, product managers
6
Skills For Head of Brand Management Resume
- Experience developing new products and promotions for ecommerce
- Experiences working in multi-functional complex organization with different interests, background or needs with successful outputs
- Experience in digital marketing
- Experience managing large, complex budgets
- Experience turning data into actionable insights/recommendations
- UX design experience with consumer facing/retail websites
- Experience (big tech internships included), working with Big Tech (Apple, Google, Facebook, Twitter, Amazon)
- Experience with system infrastructure, data warehousing and data transfer
- Relevant experience in Accounting & Financial Analysis within FMCG or Retail Industries
7
Skills For Associate VP, Brand Management Resume
- Relevant experience in Accounting & Financial Analysis within FMCG or Retail Industries
- Agency Experience working with a range of clients
- Media Agency, Media Supplier or Media Operations Experience working with a range of clients/brands/businesse
- Media Agency, Media Supplier or Media Operations experience working with a range of clients/brands/businesses
- Media Experience working with a range of clients and/or businesses
- Demonstrated ability to execute complex new product launches/campaigns and to substantially contribute to existing product line brand strategy
8
Skills For Director Brand Management Resume
- Demonstrated passion for innovative marketing
- Practical experience through internships/work placements, ideally in the Marketing field
- Experience with search engine optimization (SEO) and search engine marketing (SEM)
- Strong knowledge of eCommerce media, including both Search (eRetail) and Display
- Min 2-3 years’ experience working as an Assistant Brand Manager or similar role
- Experience in FMCG or healthcare/skincare industry marketing
- More than 7 years’ experience in international marketing, both on- and offline
9
Skills For Director Franchise & Brand Management Resume
- A challenging opportunity in a dynamic and innovative context, where your experience and ideas are wanted
- Hands on Experience on Branding
- Experience managing strategic clients and/or a portfolio of business
- Makes effective staffing decisions
- Experience in marketing and promotion for DVD/Blu-Ray
- Previous experience dealing with multiple International offices required
- Experience in client services at an advertising agency
- Self-starter, able to operate independently but comfortable with collaboration
- Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment
10
Skills For Manager, Hilton Hhonors Brand Management Resume
- Well-rounded life experience i.e. involved in & contributes to the community
- Have a strong Brand Management interest/passion
- Can show evidence of passion and achievements in academic and/or non-academic activities
- Demonstrates in-depth knowledge of their functional area and sets business strategies in support of Intuit objectives
- Actively assesses and brings in external best practices and tools/techniques to increase analytic capabilities and effectiveness
- In good academic standing
- Strong understanding of brand principles
- At least five years’ experience in a marketing, brand management or product management role
List of Typical Responsibilities For a Brand Management Resume
1
Responsibilities For Director, Brand Management Resume
- Media Experience working with a range of clients and/or businesses. Experience in training and/or educating professionals in Media knowledge
- Leadership / self-starting capabilities, collaboration skills, creativity and strategic analysis
- Proven working experience as brand manager or associate brand manager
- Demonstrated success in launching products or leading a company’s entrance into a new category with innovative products or services is required
- Experience in Brand / Franshise / Marketing planning – min. 5 years at
2
Responsibilities For Manager, Brand Management Resume
- Propose and ensure execution of policies, programs and processes to achieve revenue targets and strong brand positioning
- Highly motivated, self-confident and effective operating in a very independent mode is required
- Work with third-party vendors to help develop strong base of knowledge
- Previous experience working on digital programs is desired
- Demonstrates knowledge and behavior that supports the mission of the university and Michigan Medicine
- Total work experience in master data management, digital asset management, or related
- Self-starter personality, able to manage through ambiguity and set priorities
- Collaborating with other marketing units regarding partnership marketing, public relations and advertising
3
Responsibilities For Brand Management Intern Resume
- Performing brand analytics and managing the brand's performance
- Understanding of Sun Life global brand strategy and positioning
- Being BrandHearted by ensuring the wider business is educated on the brand DNA, key differentiators and guiding principles
- Managing the brand initiatives and participates in the briefing of marketing communications, collateral and internal brand educational materials
- Working with Strategy and Global Brand Management to define individual brand strategies and regional adaptations for Europe
4
Responsibilities For Assistant Manager, Brand Management Resume
- Monitoring competitors and takes action as appropriate to ensure IHG outperforms its brand competitor set
- Leading monthly market & brand analysis, gather inputs from multi-functional team to recommend corrective actions for a specific category/initiative
- Partnering with the Research and Analytics team to conduct research and competitive benchmarking analysis; reporting on key insights and brand KPIs
- Managing all aspects of the brand, both tangible (visual identity of the brand) and intangible (customer perceptions)
- Developing a tailored brand governance system to help cultivate the mindset, process and tools needed to engage, educate and empower our employees and Advisors
- Marketing budget management and master plan maintenance
- Shaping a new digital initiative and driving its realization
5
Responsibilities For Director of Brand Management Resume
- Developing communication materials for our pre-paid segment together with agencies
- Contributing to campaign asset development for our retail communications
- Purchasing: Creates and manages procurement orders for the organization
- Plays a leading role in setting Integrated Marketing strategy, optimizing overall ROMI, and defining best practices for digital and social marketing
- Plays a leading role in setting policy and defining best practices for analytics and data-driven marketing
- Office Management: Enable team and leaders by preparing, copying, and printing documents and ensuring associated deadlines are met
- Manage our agency partners, keeping projects on schedule and troubleshoot the unexpected by finding solutions to keep projects moving forward
6
Responsibilities For Head of Brand Management Resume
- Possess an understanding of SEO and content marketing
- Analyze consumer research, including annual brand health study and regular monitoring of guest satisfaction surveys
- Shopper Marketing - develop comprehensive marketing solutions to win with our Top Customers
- Event Planning: Plans and coordinates quarterly team-building and annual team summits
- Travel and Expense Budget Owner: Tracks spending and intentionally make smart budgeting decisions
- Manage the brand budget and provide holistic timelines for marketing projects, as required, including the development of annual plans
7
Responsibilities For Associate VP, Brand Management Resume
- Develop strategic recommendations based on a hypothesis driven project by developing a strategic framework to explain a factor analysis
- Oversees training and development of partners directly and indirectly managed
- Work with Brand Management Director to ensure that brand marketing initiatives are executed with excellence
- Make analysis on our competitors’ behavior but also on our consumers shopping behavior
- Develop new corporate brand promise, unified market story and corporate brand marketing plan
- Lead the Financial Services’s brand team including brand designers
- Be a thought leader who drives innovative marketing and creative exeuctions
- Deep marketing expertise in B2C businesses and/or financial services
- Support multiple brand licensing accounts on the consumer and lifestyle sides
8
Responsibilities For Director Brand Management Resume
- Coordinate with product marketing manager to ensure consistency with product line strategies
- Support receipt of quarterly and monthly projections, and dissemination of brand marketing plans
- Update licensor monthly status reports and internal weekly brand status reports regarding current partners and new business
- Assist with planning and logistics of licensee summits and other related events
- MBA/Business Administration Post-Secondary education in Marketing
- Problem solving: Sees trends and root causes, and identifies solutions that best address them
9
Responsibilities For Director Franchise & Brand Management Resume
- Australian citizen or permanent resident including New Zealand citizens
- A collaborative team player with a passion for winning
- Are a born leader, bring an entrepreneurial mindset and are passionate to make things happen
- Ensures the organization’s marketing, channels and product strategies are aligned
- Owns the 1-year and 3-year plans for the businesses and offering(s) for which they are responsible
- Represents Intuit externally as an innovative company and attracts new opportunities and talent through awesome marketing
10
Responsibilities For Manager, Hilton Hhonors Brand Management Resume
- Coaches optimal agency / partner management and performance leveraging
- Develops and promotes talent with a track record for high achieving teams that are sought after for mobility
- Bachelors in Business Administration with concentration in Marketing
- Maintain attention to detail while working multiple tasks
- Are 1 year away from Graduation (Business or engineering majors preferably)
- Position requires a willingness to continue to learn and develop undisputed mastery in an emerging area
- Australian citizen or permanent resident, including New Zealand citizens
- Strengths in strategic thinking/objective driven mind
Related to Brand Management Resume Samples
Brand Executive Resume Sample
Work Experience
• Create and deliver clear, concise presentations and instructions tailored to a diverse group of stakeholders
• Brand programme development
• Researching brand, retail and category strategy
• Build broader knowledge within specific categories to achieve ...
Professional Skills
• The principal skills required are in think...
• Someone with strong project management ski...
• Evidence of strong visual skills and creat...
Brand Protection Resume Sample
Work Experience
• This role is based in Chennai, India and reports to Global Brand Protection Director
• Making our products more difficult to copy or counterfeits easier to detect
• Educate and update regional business and marketing leaders on counterfeit issues
• Locat...
Professional Skills
• Excellent relationship building, influenci...
• Strong Leadership skills in developing a t...
• Strong leadership skills, with ability to ...
VP, Brand Resume Sample
Work Experience
• VP Brand adidas WE
• MFC Director Brand Acitvation
• Global Brand Communcation
• Monitor industry research and competitor activities, with an eye to understanding TIAA’s position in the landscape and how to significantly improve it
• &n...
Professional Skills
• We are looking for a leader for an award-w...
• Demonstrate advanced writing skills
• Proven experience in a quota-carrying sale...
Director Brand Resume Sample
Work Experience
• Identify key performance metrics across all functions
• Explore potential sources for tracking data and make recommend to leadership team
• Design and produce performance tracker in coordination with all functions -Make recommendations for building/ enhancing product commer...
Professional Skills
• Communication (listening skills; speaking ...
• Extraordinary communication and partnering...
• Administrative Skills (establish plans; de...
Pr Resume Sample
Work Experience
• Business analysis and reporting experience. Multi-functional experience including strategic planning, business planning, financial and business analysis, marketing, operations
• At least eight years’ experience of PR and communications in the APAC region, ideally including some exposure to the chil...
Professional Skills
• Exceptional communications skills in Engli...
• Excellent judgment and creative problem-so...
• Strong written and verbal skills, interper...
Advertiser Resume Sample
Work Experience
• Optimistic but realistic and with a strong sense of humor
• Highly motivated to work for a growth business, and aware of the difference relative to working for a large corporate company
• Fluent in German and English Spoken and written
• Learn and have ...
Professional Skills
• Strong verbal and written communication sk...
• Strong negotiation and presentation skills...
• Proven English & Spanish skills – both ver...