Campaign Analyst Resume Sample
Elna Cassin
625 Jerrold Lakes,
Boston,
MA
+1 (555) 548 9861
Work Experience
Senior Campaign Analyst
03/2018
-
PRESENT
Dallas, TX
- Enroll clients into existing campaign mailing programs and create letter templates for all programs that Express Contact and ACES support. Able to support more critical and complex programs with minimal assistance
- Works collaboratively with Campaign Owners, Product, Account Management, IT and other business partners to resolve issues and develop solutions. Extensive teamwork required to engage and develop contacts across the organization
- Support implementation of process improvements
- Research and answer questions from Product and Account Management. Prepare ad hoc analysis as needed
- Knowledge of ESI’s systems and platforms very helpful
- Analytical and detail oriented with a strong customer service focus
- Excellent oral and written communication skills; proofreading skills
- Knowledge in PCs, Internet, Windows and MS Office tools (Excel, PowerPoint, Word, Access and Visio)
- Basic understanding of SQL is helpful
Campaign Analyst
09/2012
-
01/2018
New York, NY
- Handle inquiries and provide guidance to other areas of the business
- Multi-task between several initiatives at one time
- Strong interpersonal skills with high level of professionalism
- Utilise technology (such as SharePoint, SAS and Informatica) to implement simpler and more
- Experience evaluating the impact of direct marketing offers, including analysis of A/B experiments and evaluation of results against random control groups
- Minimal travel to resort locations and partner/vendor locations
- Contribute to organization’s knowledge base, by applying a “test and learn” approach to every interaction
Gccx Business Intelligence Campaign Analyst
10/2007
-
06/2012
Chicago, IL
- Research, statistics, data hygiene skill and/or database analysis
- Good analytical, interpersonal and customer service skills required
- Collaborate with others effectively
- Provide user friendly formatted reports, analysis packages
- Make actionable recommendations based on the data analysis and make corrections in a timely manner
- Learn new technology and skills
- Relevant working experience in campaign execution
Education
Strayer University - Thousand Oaks Campus
2002 - 2006
Bachelor's Degree in Business
Professional Skills
- Excellent communication, influencing and interpersonal skills (questioning, listening, writing, observing)
- Proven experience working collaboratively with and managing senior stakeholders within a large marketing team
- Advanced Email Strategy experience; 2+ years of experience with mid to high-volume Email Marketing Campaigns
- Effectively communicate, both orally and in writing. Proven ability to translate technical and detailed concepts to a varied audience
- Experience developing and/or managing strategic Email Initiatives either client-side at an enterprise brand, or agency-side
- Experience working in online or digital advertising
- Experience working in online, digital advertising or like environment
How to write Campaign Analyst Resume
Campaign Analyst role is responsible for database, sql, interpersonal, design, analysis, organization, credit, retail, training, integration.
To write great resume for campaign analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Campaign Analyst Resume
The section contact information is important in your campaign analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Campaign Analyst Resume
The section work experience is an essential part of your campaign analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous campaign analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular campaign analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Campaign Analyst resume experience can include:
- Subject-matter-expert knowledge of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products required
- Prior work experience with google paid search and paid social
- Basic Database query skills in SQL is an advantage
- Experience in executing marketing campaigns within Omni-Channel Marketing/ Unica
- Expertise or experience in creating tools/capabilities to efficiently execute reporting efforts (Excel Macros, Shell Scripts, etc.)
- Experience in executing SQL queries and developing analytics
Education on a Campaign Analyst Resume
Make sure to make education a priority on your campaign analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your campaign analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Campaign Analyst Resume
When listing skills on your campaign analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical campaign analyst skills:
- Knowledge of the following Health Program areas: Patient / Professional Engagements; Pharmaceutical Services; Electronic Health Records; Retail Pharmacy; Third Party Claims; and, Managed Care and Pharmacy Benefit Programs
- Proficient analytical and troubleshooting skills
- Creating strategic media plans with Account Executives, to enable strong performance at launch
- Multitasking and Prioritisation
- Distilling data to provide weekly/mid-campaign/end of campaign reports, with actionable takeaways that clearly demonstrate AMG’s value proposition
- Experience with trafficking, monitoring and optimizing digital media campaigns including AdWords, Display and Search
List of Typical Experience For a Campaign Analyst Resume
1
Experience For Senior Campaign Analyst Resume
- Strong organizational, written and verbal communication skills necessary
- Manage multiple complex projects and prioritize competing priorities
- Proven and proficient SAS experience
- Great communication skills and ability to build relationships with diverse teams
- Experience in the email marketing or interactive marketing industry desired
2
Experience For Digital Campaign Analyst Resume
- Demonstrated knowledge of direct marketing of credit card offers
- Unica experience is essential
- Support validation of data/results from new campaigns and BAU changes when delivered by CoE
- 6 or more years of related experience and accountability for complex tasks and/or projects required
- Strong organization, time management, self-initiative, sense of ownership and accountability
- User experience with MS Office / Outlook
- Optimization experience a plusSearch Jobs US
- Collects project-specific information necessary to run Ad Effectiveness studies
3
Experience For Gccx Business Intelligence Campaign Analyst Resume
- Monitors impression and complete validation performance towards established goals
- Leads client meetings; demonstrates comScore's products to clients and speaks confidently on data assessment methods
- Performs bug fix verification and validation and troubleshoots internal and external client issues
- Email deployment experience – across any platform
- Previous campaign delivery experience
- Routinely analyse data and troubleshoot to understand issues and identify solutions to support effective operation of campaign lifecycles
- Demonstrated sound business, financial and commercial acumen
- Project Management experience or ability
- Preferably 3-6 years of experience in related field
4
Experience For Senior Email Campaign Analyst Resume
- Experience with analytics tools (Adobe Analytics, Google Analytics)
- Experience with Google AdWords
- Previous Project Manager experience highly desired
- Solid knowledge of HTML (hand code only, no WYSIWYG editors), JavaScript, CSS
- Solid knowledge of cross-browser and email environments (Firefox, IE, Netscape, AOL)
- Presentation experience – preparation and delivery
- Manage campaign pacing and performance through data analysis and reporting
- Analyze large quantities of data generated from multiple sources while ensuring data integrity
5
Experience For Demand & Campaign Analyst Resume
- Proficient in SAS Programming, Enterprise Guide, and SQL
- Design and provide daily and or weekly reporting that highlights the delivery and performance of “Over-the-Top” (OTT) video campaigns
- Define and implement the coupon and promotion strategy for each PAYBACK partner to drive incremental sales and shopping frequency
- Develop and leverage relationships with key internal stakeholders such as Sales, Marketing and Business Intelligence to drive results
- Process automation and enhancements: work towards enhancing all campaign processes and ensure that campaign execution is automated E2E
- Development of Cognos reporting for business partners
- Provide technical and marketing support to the Business Development Management team
- Familiarity with Display or Search advertising
6
Experience For Unica Campaign Analyst Resume
- Subject-matter-expert level of business acumen in the areas of the business operations, industry practices and emerging trends required
- Develop observations and insights around digital results for optimization of ppc campaigns or other digital or direct marketing campaigns
- Support digital team in organizing various projects that support internal departments with available digital assets
- Support digital team in design and execute A/B campaign ad testing to optimize performance and keyword score
- Analyze user behavior for conversion funnels using web analytic tools
7
Experience For Engagement Campaign Analyst Resume
- To-go person for all Marketing Campaign related queries from Business Units
- Analyze incoming data in various languages and assess the content, sender, level of abuse, etc
- Interact with development team of analytics tool, working with them on its improvement
- Coordinate with partners to assure they receive needed information pertaining to monthly campaign efforts
- Provide support to Database Marketing and other departments as needed
- Create campaign segmentation, requiring database joins and selections
- Manages ongoing lead distribution and ensures SLA agreements are met
- Supports testing of new data and technical functionality enhancements, in collaboration with IT, CRM, and database quality teams
8
Experience For DM Campaign Analyst Resume
- Collaborates with marketing & business line partners to define targeted campaign solutions to achieve agreed upon goals
- Pull daily campaign reporting from on-site search tool
- Identify campaign issues based on performance reporting
- Design and provide daily and weekly reporting that highlights the delivery and performance of “Over-the-Top” (OTT) video campaigns
- Build, test and launch simple to highly advanced email campaigns and interactive programs using the Responsys Interact® platform on-time and without any errors
9
Experience For Campaign Analyst Executive Resume
- The ability to execute SQL queries and developing analytics
- Troubleshoots tagging issues and implementation when necessary
- Leads and champions tagging efforts for internal teams and clients
- Troubleshoots implementation tagging issues and errors, consults with internal teams and clients to resolve issues
- Explains complex technical problems with advertising measurement systems to internal teams and clients
- Contributes new ideas to improve existing processes and process automation
- Program managing/Report development
10
Experience For Gcg-campaign Analyst Resume
- In charge of targets and benchmarking – build out a tool for teams to use
- Manages customer engagement with marketing content and distribution channels
- Establishes feedback loop and builds processes that ensures best practices of alignment between marketing and sales
- Assess and analyze lead activity from multiple program to inform holistic impact of marketing’s demand generation efforts
- Provide consulting for campaigns and web properties to ensure the key performance indicators are relevant, trackable and measurable
- Ensures data elements or functional requirements are available. Explores existing resources against business needs and identifies gaps
List of Typical Skills For a Campaign Analyst Resume
1
Skills For Senior Campaign Analyst Resume
- Understands marketing & business line goals and recommends targeted campaign solutions to effectively achieve those goals
- Develop metrics and track integrated campaign effectiveness utilising internal reporting and design to ensure timely reports on program outcomes
- Experience working in online or digital advertising
- Marketing technology experience in the Unica/IBM Platform, Unica/IBM Campaign, and Unica/IBM Marketing Operations or equivalent
- Commitment to quality and delivering outstanding customer experiences and value
- Good team player – not afraid to help others while balancing existing workloads
2
Skills For Digital Campaign Analyst Resume
- Monitors real-time lead activity providing insights for optimization and effectiveness to improve engagement targeting
- Experience using ad servers such as DFP and Freewheel, and front-end tools such as Operative, AdFront, STAQ, & Ad-Juster
- Web reporting and analytics experience
- Professional experience in media, research, advertising or financial services
- Experience/background in the Multi-Level Marketing (MLM) industry
- Experience in executing email campaigns with ESP providers (Salesforce/Epsilon etc.)
3
Skills For Gccx Business Intelligence Campaign Analyst Resume
- Experience in digital campaign management/media planning (required)
- Marketing and/or commercial experience
- Overall experience in Retail/Media/Marketing area
- Solid knowledge of SQL, select statements including the operators where, join, and case
- Experience in healthcare, marketing or relevant industry required
- Experience in digital marketing/media and analytics
- Practical experience with Excel, Tableau or similar reporting toolset is an advantage
- Professional experience in a variety of quantitative marketing contexts, especially in campaign management systems
4
Skills For Senior Email Campaign Analyst Resume
- Builds strong day-to-day working relationships with entry and mid-level clients
- Able to assemble reports and present results in a way that easily demonstrates how programs and properties are performing against enterprise goals and results
- Experience with and knowledge of CRM systems
- Proven success with campaign measurement and analytical insights
- API / DB integration experience (e.g. web services)
- Solid knowledge of current standards and web development techniques (W3C standards)
- Proven ability to collaborate across all levels
5
Skills For Demand & Campaign Analyst Resume
- Educating marketing partners on new tool sets, and developing and implement best-in-class customer centric campaign strategies
- Managing campaign pacing and performance through meticulous data analysis
- Advising on targeting strategies to deliver on client goals
- Refining optimization and reporting processes and workflows to gain efficiencies
- Modeling and forecasting of coupon and campaign results to estimate campaign ROI
- Reporting campaign performance on a monthly, weekly or individual basis, and sharing out results to a larger group
- Checking & Reporting
6
Skills For Unica Campaign Analyst Resume
- Understanding/appreciation of client requirements
- Using Pega is extremely advantageous
- Applying key learnings for wider team trainings and help define campaign benchmarks
- Managing multiple channels within one or more functional specialties
- Providing quantitative and analytical report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques
- Troubleshooting solution center tickets and incident reports
7
Skills For Engagement Campaign Analyst Resume
- Understanding the request requirements from the product/marketing team and ability to deliver the requests on schedule
- Delivering automated, personalized messages on a scale of 10s of millions of emails
- Knowledge of legal and regulatory environments, loyalty marketing, digital marketing, and analyzing marketing
- Formal and informal Scenario planning or business market modelling including MCMC and system approaches
- Competency in programming in SAS EG at an intermediate level (ie, writing code, writing macros)
8
Skills For DM Campaign Analyst Resume
- Produce mid and end of campaign reports with insights, learnings and storytelling for internal and client use, promoting rebooking
- Solve practical problems, applying analytical reasoning and a meticulous attention to detail
- Partner with the Rollover, Retirement and Retention Campaign managers to support ongoing and upcoming campaigns
- Econometric / Media Mix / Time series modelling such as ARIMA or mixed effect modelling
- Participates in providing sales team and advertisers with campaign management support and troubleshooting
9
Skills For Campaign Analyst Executive Resume
- Participates in analyzing campaign metrics and reporting on campaign results
- Build collaboration and expertise ensuring that the Database Marketing team are seen as a trusted partner
- Be an active participant contributing to a high performing, team environment
- Constructively challenge existing processes and procedures, seeking opportunities for improvement
- Trategic business analysis; aptitude in displaying and communicating data analysis and results
- Daily campaign monitoring, suggesting tweaks or improvements for active commercial campaigns
- Partners to create overall engagement patterns for marketing programs, communicating goals and potential engagement paths of leads
10
Skills For Gcg-campaign Analyst Resume
- Manages lead workflow end-to-end for marketing, includes managing timelines, projects and lead deliverables
- Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DoubleClick Campaign Manager (DCM), Sizmek, Innovid, etc., as well as ad serving technologies such as DoubleClick for Publishers (DFP) & FreeWheel
- Work in a fast paced environment working with multiple cross-functional teams
- Knowledge of cross-channel execution and best practices including data security requirements and legal & compliance regulations
- Present analytical findings with clarity and in an engaging way
- Undertake AB testing to determine campaign improvements
List of Typical Responsibilities For a Campaign Analyst Resume
1
Responsibilities For Senior Campaign Analyst Resume
- Executing marketing campaigns within IBM Omni-Channel Marketing/ Unica
- Work with campaign analysts and direct marketing managers to continuously develop campaign execution process to avoid errors and follow best practices
- Complete the final detailed business and technical requirements in support of marketing campaigns
- Ensures the successful build, execution and delivery of accurate audience data for assigned marketing campaigns
- Proficient in BI tools
- Proficient in campaign management tools such as UNICA campaign, Detect and Interact, etc
- Analyze performance of all campaigns and provide strategic tactical insight and optimization recommendations to the ad ops and account management team
- Identify targeting and program improvement opportunities to acquire new customers, increase AUM and credit card sales, reduce attrition and optimize profitability
2
Responsibilities For Digital Campaign Analyst Resume
- Define test designs requirements and ensure quality control processes are in place for campaign file development
- Define segmentation of multi-channel campaigns, individual communications and offers to ensure a high relevance for the PAYBACK customer
- Present coupon and campaign results to PAYBACK partners and provide recommendation based on gained insights for further campaigns and promotions
- Participate together with Sales in the negotiation and approval process of coupons and offers with PAYBACK partners
- Develop and execute analysis (automated and ad-hoc) of campaigns and promotion usage to determine campaign ROI, business and financial KPIs impact for PAYBACK and its partners
- Perform analysis of customer behavior in digital channels such as webpage, App, Social Media etc
- Perform market and consumer trends analysis
3
Responsibilities For Gccx Business Intelligence Campaign Analyst Resume
- Actively participate to implement a comprehensive Global Big Data strategy in the Mexican market
- Automate processes to generate regular reports in the area of campaign management
- Work to optimize campaign performance through use of vendor’s cross-channel marketing platform, targeting messages to customers across email, mobile, social and display
- Forecast email’s contribution to website traffic, orders, demand and contribution
- Continually strive to improve all email marketing efforts by leveraging our vendors’ expertise and staying abreast of industry best practices and developing technology
4
Responsibilities For Senior Email Campaign Analyst Resume
- Demonstrated knowledge of direct marketing including customer acquisition, file management, customer segmentation, testing and reporting, with a track record of successful strategic application
- Efficiently work with large sets of data using marketing database, web analytics and service provider segmentation tools. Experience with Microsoft Excel, Microsoft Access and campaign selection and reporting tools required
- Collaborate well with others, including internal and external team members
- Execute UAE and Bahrain campaigns across the platforms and manage the following steps
- Assist business stakeholders in assessing campaign feasibility based on current ECRM capabilities
- Setup campaigns in eCRM
- Multiple channel file delivery
5
Responsibilities For Demand & Campaign Analyst Resume
- Become an expert on ECRM/COPS technical capabilities
- Work with Data capability partners to ensure data loaded or extracted is fit for purpose, accurate and of the highest quality available
- Response to the below targeted questions
- Work directly and constantly with Client Development, Media Strategy, and Social Media teams to define campaign key performance metrics and design measurement plans
- Monitor the performance of digital media campaigns against established benchmarks using internal and 3rd party reporting systems, with an emphasis on Facebook advertising campaigns
6
Responsibilities For Unica Campaign Analyst Resume
- Design and provide weekly and or biweekly reporting that highlights the effectiveness of digital media campaigns including display, social, mobile, video, search, and RTB buys
- Builds outbound campaigns involving research, structure, content, audience segmentation, identification of accounts, specific contacts, and accurate content
- Perform analysis to understand customer behavior and campaign performance in detail and share relevant insights with leadership
- Ensures campaigns are targeted to the customers with the highest propensities to maximize revenue
- Confident with ability to challenge and persuade senior stakeholders when needed
- Applies subject-matter-expert functional knowledge to produce complex work deliverables in support of departmental initiatives
- Manages broad functional projects and/or participates as a SME project resource on larger initiatives
- Identifies opportunities and facilitates significant improvements to processes and systems
- Performs complex tasks under minimal supervision and has discretion to deviate from established procedures and guidelines
7
Responsibilities For Engagement Campaign Analyst Resume
- Oversee reports for digital search and social paid campaigns
- Analyze and report on various performance metrics of paid media campaigns
- Analyze industry trends, and competitive landscape to exploit expansion and optimization opportunities
- Assist in data preparation and investigation for ad hoc research requests
- Optimize keyword coverage, keyword bids, campaign structure, and ad copy
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information as needed
- Conduct critical analysis and identify key insights
- Strong written and verbal communication skills with the ability to effectively present and communicate complex solutions to technical and non-technical audiences
- Search the received data for patterns, apply basic rules
8
Responsibilities For DM Campaign Analyst Resume
- Basic knowledge of a Linux platform is an advantage
- Vigilance, error resistance in repeated tasks
- Coordinate with the direct mail and email program managers, the Marketing Database service provider and the information technology group to develop and translate list criteria into mailable list in the Marketing Database environment
- Understand overall business strategies and campaign specific marketing objectives and assist the direct mail and email program managers with creating strategies to execute segmentation plans according to program goals and objectives
- Assure timely delivery of files/production materials to vendor/businesses. This includes coordination with database service provider to ensure outside lists are received in a timely manner in order to facilitate campaign due dates
- Ensure file security when sending and receiving database sensitive information. Ensure all campaigns are compliant to agreements internally and externally with our partners, following appropriate contact strategies as well as ensuring the integrity and security of the customers into the design of the campaigns
- Code and execute mid to complex database queries
9
Responsibilities For Campaign Analyst Executive Resume
- Work with other members of the department to develop and/or enhance processes to streamline the workflow
- Utilize the various analytical and selection tools to develop campaign and ad-hoc queries and analysis
- Mine Huntington's digital data to create customer insights (web traffic, customer digital journeys, search engine marketing analysis, and search engine optimization analysis)
- Apply machine learning, data mining, and visualization techniques to internal and external data to make accurate and actionable analyses in a timely fashion
- Plan and execute multiple analytic projects at once in response to business needs
- Manages campaign deliverables and gathers requirements from business leads to include the management and execution of campaigns, creating campaign rules and follow-up analysis and reporting
- Campaign List/fulfillment/Rewards tracking and Execution: Understand the campaign objective, requirement gathering on the data needs / system needs, etc. Code, Test and Execute the campaign requests as required using SAS
10
Responsibilities For Gcg-campaign Analyst Resume
- Follows Quality Check process and validation steps for all campaign development to ensure all campaign tactics align with best practices
- Ensures compliance with Santander and information security policies and regulatory requirements
- Execution of complex multi-step, multi-channel campaigns
- Analyzes campaign performance and compiles post-mortem campaign analysis to understand success and areas of future opportunity
- Builds and executes high performance campaigns to drive customer acquisition, satisfaction, growth, and retention among target segments
- Evaluates campaign project plans and recommends any changes applicable to ensure compliance with campaign business flow and production process
- Provide optimization recommendations and execute based on feedback
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