Category Development Resume Sample
Lelah Jacobi
65768 Marks Circle,
Chicago,
IL
+1 (555) 957 4392
Work Experience
Senior Manager, Category Development
09/2015
-
PRESENT
Philadelphia, PA
- Creates a culture of insight and data based decision making
- Lead in partnership with the Senior Account Executive in the development and delivery of the category joint business plan with the retailer leveraging Shopper and Retailer insights
- Develop strategic customer penetration and deliver activities impacting the retailer team, including headquarters influence, project management, and joint VITO score carding
- Strong customer penetration and influence vs. competition in the development of CPG customers category strategies that disproportionately deliver shipment and share
- Is the primary point of contact back for their team back to the Category Development Director
- Acts as the "go to person" for the category at the CPG customer, and serves the retailer as a lead category adviser
- Leverages analytical tools (including customer-specific tools and data) to develop new department and category insights and influence retailer's future strategic direction of the category
- Turn raw data into actionable conclusions which deliver greater share of promotion, distribution and shelving; sell long-term sustainable strategies to the customer
- Develop ongoing and detailed knowledge base of key customer strategies and plans through strong customer penetration
Mgr., Category Development
01/2013
-
07/2015
San Francisco, CA
- Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork
- Oversees training and development of partners and makes effective staffing decisions
- Provides coaching, direction and leadership support to team
- Manages Channel Development Rotational Partner program; directly supervises and mentors rotational partners during their Category Development rotation
- Works to create cohesive culture and team connections across SSC (HQ) and Field Category Development teams
- Represents Category Development team with senior level internal audiences
- Facilitates training to help raise the analytic capability across the organization
- Experience of selection and management of external agencies and of Opex management
Intern, Category Development Spring
02/2009
-
09/2012
Boston, MA
- Influence retailer decisions on Starbucks categories and an outcome of perceived objectivity
- Work with Shopper Inspired Principles project leaders to coordinate team resources to deliver enhanced department/category performance through optimal adjacencies, layout, way finding, and orchestrated shelf segmentation consistent with our Shopper Inspired Principles
- Is a Starbucks "Coffee Master"; intimately understands the coffee category, from farm to cup, as a consumer and a shopper, and is viewed by the customer as the coffee expert
- Acts as a “go to person” for the category within Channel Planning and serves the retailer as a lead category advisor
- Leverages analytical tools (including customer-specific tools and data) to develop new department and category insights and influence retailer’s future strategic direction of the category
- Turn raw data into actionable conclusions which deliver greater share of promotion, distribution and shelving; sell long-term sustainable strategies to customers
- Is a Starbucks “Coffee Master”; intimately understands the coffee category, from farm to cup, as a consumer and a shopper, and is viewed by the customer as the coffee expert
- Coordinates across Starbucks brand teams to define unified category direction and develops strategies and communications to operationalize these strategies into actionable recommendations with customers
- Directly leads the HQ Category Development team to drive business results
Education
Everest University - Lakeland Campus
2003 - 2008
Master's Degree in Business
Professional Skills
- Demonstrated experience working well in a team environment with an ability to operate at all levels within an organization
- Experience working with Shopper insights data and or shopper marketing experience with traditional CPG company (+5 years)
- Proven experience on leading and aligning cross-functional teams
- Prior experience working with IRI/Nielsen syndicated, Kroger 8451 and panel data required
- Prior experience working a manufacturer directly with account teams required
- Prior experience working with IRI/Nielsen syndicated, and panel data required
- Experience with Microsoft Office, IRI, Customer and Syndicated Data and advanced experience with Excel and PowerPoint required
How to write Category Development Resume
Category Development role is responsible for digital, research, reporting, integration, training, finance, retail, travel, excel, consulting.
To write great resume for category development job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Category Development Resume
The section contact information is important in your category development resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Category Development Resume
The section work experience is an essential part of your category development resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous category development responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular category development position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Category Development resume experience can include:
- Excellent applied qualitative and quantitative analytic skills required. Being good with numbers is essential
- Experience in working in European markets, ideally with time spent in / language skills of more than one market
- Cultivate cross-training and increased understanding of data to broader sales team to develop analysts' and fact based selling skillsets
- Strong knowledge of organizational dynamics; proven history of managing within complex business environments required
- Experience of interpreting data into insights
- Works closely with sales planning, marketing & customer business development leadership teams to ensure integration and consistency of category messages
Education on a Category Development Resume
Make sure to make education a priority on your category development resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your category development experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Category Development Resume
When listing skills on your category development resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical category development skills:
- Experience working alongside national retailers building successful Category Management partnerships, preferably with Albertsons and Safeway
- Experience working alongside national retailers and building successful partnerships, preferably with Publix
- Experience working alongside national retailers building successful Category Management partnerships, preferably with SUPERVALU
- Experience managing a customer development/category management department
- Relevant work experience in category, sales, marketing, etc
- Experience working in a corporate headquarters environment highly desired
List of Typical Experience For a Category Development Resume
1
Experience For Senior Manager, Category Development Resume
- Consumer Packaged Goods experience, preferably FMCG, primarily Category Management driven
- Working alongside the Global head of category management, provide guidance on patient and category trends and projections for use at local level
- Lead team projects. Seek opportunities for improved selling stories and impactful insights being shared with key internal and external partners
- Develop and streamline reporting and tools to increase Retail Sales team selling time
- Become the leader in category ranging, pricing and promotions with the SPA Key Accounts
- Develop fact-based analysis of customer business trends utilizing a variety of data
2
Experience For Manager Category Development Resume
- Analyze/monitor competitive assortments, feature pricing and merchandise activity
- Manage Syndicated data platforms, licensing agreements and associated budgets for Category development department
- Works to create cohesive culture and team connections across Headquarters and Field Category Development teams
- Assists in selling and implementing Starbucks’ Shopper Inspired Principles across customers and supporting quarterly launch for go-to-market Quarterly Business Plans (QBP) presentations
- Collaborates with Manager and Director to formulate the team’s annual goals; identifies strategic opportunities, analyzes, tracks and reports building blocks within with the team’s business plans
- Analyze results and recommend best promotion in order to optimize ROI and support KAM in customer requests for promotions to develop format
- Advanced level in Microsoft Office (Excel, Power Point)
3
Experience For Manager, Category Development Resume
- Support the Category Strategy and Insights team in developing and directing comprehensive category programs, plans, and reviews that provide consumer and category based solutions
- Support development of strategic solutions to achieve Hershey sales objectives by utilizing tools / processes to improve item and shelf space optimization, in-store merchandising, pricing and promotion planning
- Work with internal QRC team to ensure GBI products are complained with specific markets
- 5th Most Admired on Fortune’s Most Admired Companies in the World, 2017
- Most Ethical Company 10 years in a row by Ethisphere Institute
- One of the “Top 10 Military Spouse-Friendly Employers” by Victory Media in 2017
4
Experience For Manager, Category Development West Resume
- Develops strategic customer relationships through direct and indirect interactions/presentations, project management and category thought leadership
- Leads, in partnership with the field-based Category Development teams, the creation and delivery of the category joint business plan with retailers, leveraging Shopper and Retailer insights
- Facilitates knowledge sharing throughout the organization by providing business insights, standards and ad hoc reports to diverse audiences
- Leads the creation of national category selling presentations and insight-based opportunities to drive growth potential through Merchandising, Assortment, Pricing and Shelving best practices
- Leads efforts with internal Consumer Insights teams to help scope, conduct primary research
- Interprets shopper and consumer research to drive category focused solutions for channels, customers and Starbucks brands
- Serves as the headquarters team primary point of contact to the Category Development field teams
- Develops Category Development tools and serves as SME expert for broader team
- Leads special projects for the Director, Category Development
5
Experience For Head of Category Development Resume
- Acts as a Starbucks “Coffee Master”; intimately understands the coffee category, from farm to cup, as a consumer and as a shopper; is viewed by the customer as the "go to" coffee & tea expert
- Works closely with the Director, Category Development to create annual strategic priorities for the Category Development organization; helps to prioritize conflicting strategic initiatives
- Collaborates with National and Regional CBD and Category teams in the planning process around identifying strategic opportunities, analyzing and aligning with the team's business plans
- Collaborates with multiple Brand Marketing teams to help operationalize strategic priorities around assortment, shelf placement and innovation
- Provide analytical consulting, which includes training, category development analysis, insights, and sales planning, for Retail Sales team and senior management across full portfolio
- Develop in conjunction with Key Account, Brand Marketing and Finance channel and account strategy for all brands to drive profitable growth
6
Experience For Mgr., Category Development Resume
- Advise and provide sales data and insights to internal functional teams
- Deliver an approved plan to the SPA Key Account group by winning ‘hearts and minds’ in establishing and embedding the desired Category Management principles
- Understand and develop expertise on SPA key account customers’ business requirements and develop programs that meet the specific needs of their business
- Work closely with markets to identify the biggest category growth opportunities within specific retailers, the supporting the insight development, presentation and execution of agreed initiatives
- Deliver tools and insights to support/ enable the roll out across other key customers to achieve ‘Category Captain’ status
- Gain approval and alignment with EMEA Marketing and Sales as well as Global Category management within CooperVision for the strategic direction of the Category Management program
- Identify key business issues and champion EMEA annual market research plans to address and keep the business focused on where to invest critical resources for the greatest impact
- Become the EMEA expert in contact lens consumer behaviour and how that can be used to maximize our customers and our business
7
Experience For Senior Mgr., Category Development Resume
- Become the EMEA expert in front of house store behaviour and influencers. Develop and implement programs that drive front of house staff behaviour to grow the CL segment and CVI’s share
- Become the EMEA expert in Customer Brand selling. Develop and implement programs and best practices to drive front of house staff behaviour to support Customer Brands and ECPs to fit as lens of choice
- Work closely with markets to identify the biggest category growth opportunities within specific retailers, supporting relevant insight development, presentation and execution of agreed initiatives
- Learning, exploring, and recommending search optimization strategies
- Analyzing and reporting weekly sales data
- Reviewing the digital shelf and monitoring item content
8
Experience For Director of Category Development Resume
- Assisting with customer presentations
- Peforming analysis of Advanced Consumer Data (Market Research, Consumer Decision Tree, Household Panel Data, Nielsen Data Retrieval/Analysis)
- Works cross functionally to bring to life Shopper Inspired Shelf Principles
- Completed Junior year of college with a concentration in Business Administration, Finance, Management, or other business related majors
- A self-driven individual with the ability to work independently
- Ensure presentation information is strategically organized to communicate business opportunities and recommend action plans that solve business issues and provide impactful revenue generating options
9
Experience For Channel & Category Development Modern & E-commerce Manager Resume
- Develop and maintain a pipeline of fact-based actionable consumer and shopper insights relevant to customer needs
- Assume expert role and ownership of assigned tools, processes, and tasks
- Customer collaboration: To be “Masters of the Category” – customers see Diageo as the category experts across Spirits. We inspire and convince our customers that Spirits is a growth category for their business and can drive footfall and can increase average spend. We encourage them to “Join the Spirits Revolution”
- Lead the ideation and creation of fact-based selling strategies and great selling stories for the portfolio of Wonderful brands
- Present actionable category insights to senior management, sales teams, retail buyers, and/or distributor partners as needed; serve as a back-up to the Senior Director as needed
10
Experience For Director, Category Development Resume
- Leverage multiple data sources including: syndicated data such as IRI, Nielsen, retailer POS data, panel and shopper card data as well as market research findings into selling strategies; be able to synthesize into succinct presentations
- Experience in Consumer Products Goods industry
- Derive the short- and medium-term priority actions that take the category towards its long-term goals
- Concise and effective communication and presentation
- Experience in CPG Category Development (Management) leadership roles
- Work collaboratively across sales, marketing, and market research teams to establish best practices for presentations, analysis, insights, and team development
- Develop, coach and manage a team of 6
- Lead the development of the category trade agenda for Allergy and Cough & Cold across our pharmacy and grocery channels
- Lead the development of innovative category visions including growth drivers, & portfolio / channel choices, based on category deep dive reviews and key shopper insights
List of Typical Skills For a Category Development Resume
1
Skills For Senior Manager, Category Development Resume
- Strong ability to influence others and build effective working relationships
- Experience working alongside national retailers building successful Category Management partnerships
- Experience working with sizeable retailers and/or other classes of commercial trade or practitioner affiliated groups for a B2B2C product portfolio
- Experience in driving demand at source within a different industry would be advantageous
- Collaborate with marketing, and sales to create “what good looks like” based on shopper and customer insight
- Knowledge and experience in category management best practices
- Microsoft Office (very strong Excel/PowerPoint), IRI, Customer and Syndicated Data
2
Skills For Manager Category Development Resume
- P&L management and strong financial acumen
- 1 – 2 years of space management experience
- Leads, in partnership with the Manager, Market Analytics, external consultants and data providers to drive project prioritization and execution
- Coaching and developing the Category Development team members
- Maintain staff job results by coaching, mentoring and counseling associates; planning, monitoring, and appraising job results
- Maintain appropriate staff levels by recruiting, selecting, onboarding, and training associates
- Annual Planning: Build Specific Commercial Annual Planning Calendars and guidelines, with clear outcomes and KPI’s including investment planning
- Works in conjunction with Shopper Marketing Manager to design and recommend consumer marketing programs to the customer
- SHREWD: Making the right decisions; Disciplined and long term commercial thinking
3
Skills For Manager, Category Development Resume
- Average understanding of a variety of system output and application of measures contained within. These include the following
- Comfort communicating and presenting to Sr. level audiences
- Delivery of standard category management practices: shelf management, promotion planning/analysis, pricing analysis, and business development projects
- Develop staff by providing information, educational opportunities, and experiential growth opportunities
- Develops and implements CPG retailer-specific annual sales plans focused on product distribution, placement, pricing and promotional activity in line with established Starbucks Sales Fundamental Guidelines
4
Skills For Manager, Category Development West Resume
- Manages Starbucks promotion funds efficiently and effectively and in line with internal controls by leading the customer to use and manage promotional funding in an efficient and productive way
- Work with the Global Category Director to create the strategy blueprint and ensure it is communicated in an effective and engaging way
- Proven success developing analytical studies, models, templates and tools
- Experience leading teams of passionate, curious, results-driven Category Development professionals
- Experience within Engineering or Technology desirable
- Strong applied thinking ability
- Manages Starbucks internal sales planning tool to deliver customer-specific business plans to drive assigned sales and profit goals
5
Skills For Head of Category Development Resume
- Own the development, implementation and reporting of annual business plan category development goals and objectives
- Detail AND big picture. A ruthless eye for detail but at the same time, knowing where detail is most important and which factors are key drivers
- Expert knowledge of JDA Intactix or Apollo system usage and output, including the application of measures contained within
- Drive value by working directly with Walmart & Sam’s Club decision makers, both alongside and independently from our customer Sales leader
- Understands the CPG industry, leads joint business planning, and commercialize an idea
6
Skills For Mgr., Category Development Resume
- A thorough understanding of retail insights
- Creation and maintenance of category scorecards with proactive recommendations on an ongoing basis
- Drive Spirits Category and Diageo growth by utilizing a category approach to ensure greater influence to our customer and impact to the consumer
- Management of category shopper analytics and insights related to focal categories – turning insights into commercial actions
- Assist with any research and lead projects to deliver category solutions benefitting both the customer and the category
- Assist with Walmart International Joint Business Planning Tool and communication with internal customers
- Rating on the Corporate Equality Index in 2018 by the Human Rights Campaign Foundation
- Rating on the Disability Equality Index in 2017
- Works cross functionally to bring to life Starbucks' Shopper Inspired Shelf Principles
7
Skills For Senior Mgr., Category Development Resume
- Works closely with Category Management teams to analyze data and trends relevant to the Category Review Process
- Sell new item initiatives to meet and or exceed brand objectives
- Prepares for the negotiation process with team members and Sales Agency ensuring all are in alignment with the goals and expectations of the process with customer
- Assist in creation of foundational category growth stories and other global content to be used by Category Management team and Field Sales in key customer meetings
- Identify Category growth opportunities that guide other Category Development capabilities, including Commercial Innovation, Joint Business Planning and Portfolio Consulting
- Be an integrated member of the Category Brand team, possessing deep understanding of the category shopper and consumer, brand short and long term goals, strategies, and objectives including business trends/opportunities
- Deliver timely analyses communicating status of business and identifying opportunities and risks
- Develop and deliver pro-active global selling stories that support Category strategies
8
Skills For Director of Category Development Resume
- Lead the development and commercialization of category strategies and tactics
- Objectively evaluate data from multiple sources, draw conclusions and make recommendations
- Identify and communicate category and brand growth opportunities and areas of risk
- Deliver timely insights to key areas of the organization
- Prepare total market and channel level presentations
9
Skills For Channel & Category Development Modern & E-commerce Manager Resume
- Establish collaborative relationships with category management teams
- Creation of content for annual sales meetings
- Lead process to support the Channel/Customer and LOB annual business plans
- Develop analytical and shopper insights that support annual plan attainment
- Drive accountability for marketplace results
- Assist in creation of foundational category (and cross-category) growth stories and other global content to be used by Category Management team and Field Sales in key customer meetings
- Identify cross-category growth opportunities that guide other Category Development capabilities, including Commercial Innovation, Joint Business Planning and Portfolio Consulting
10
Skills For Director, Category Development Resume
- Help category development team to become integrated members of the Category Brand teams, by possessing deep understanding of the category shopper and consumer, brand short and long term goals, strategies, and objectives including business trends/opportunities
- Assist in the development and commercialization of cross-category strategies and tactics
- Works with Business Unit and Customer Development leaders to ensure category strategies and brand plans are executed effectively and efficiently with the key retail partners
- End to end function from Budget & activation planning to execution
- Liaises with US Category Development organization to drive synergies and share best practices
- Define Category Development Activation vision, strategies, and processes that strengthen capabilities behind best-in-class principles to create a unique EPC competitive advantage
- Identify and leverage Third-Party agency capabilities in delivering EPC’s long-term Category Development vision and strategies
- Guide the category to make trades-offs / choices for investment, participation and ways of winning
List of Typical Responsibilities For a Category Development Resume
1
Responsibilities For Senior Manager, Category Development Resume
- A strong ability to sell persuasively and negotiate win/win category solutions
- Experience in category development roles at a traditional CPG company
- Create competitive advantage through insight driven, best practice led, account standards covering the 4ps (Presence, Placement, Promotions and Pricing)
- Hands-on command of syndicated (Nielsen/IRI) and Household Panel data
- Build relationships and senior level engagement
- Dynamic leader who can push past obstacles, overcome objections
- Or more overnight travel time required
2
Responsibilities For Manager Category Development Resume
- Build relationships with cross functional teams and senior level engagement
- Lead the channel, customer and shopper inputs within innovation & EPD projects being the voice of the “shopper and customer” for Sanofi’s Allergy, Cough & Cold product portfolios
- IRI, Nielsen, or SPINS syndicated and panel data
- Dunnhumby or Spire retail loyalty data
- Above average user of Microsoft Excel, Word, and PowerPoint
- Identify and communicate key expectations regarding Starbucks’ Shopper Inspired Principles and MAPS (Merchandising, Assortment, Promotion, Shelving) standards
3
Responsibilities For Manager, Category Development Resume
- Extensive experience and mastery working with shopper insights, retailer & syndicated data and category management tools (ex. assortment optimization, shelf management)
- A track record of exceptional cross-functional collaboration
- Able to confidently model and analyse finances related to investment decisions. A sound background in finance, strategy or alternative experience that demonstrates this aptitude would be useful
- Sell an idea persuasively and to collaborate with others
- Extensive commercial experience – ideally to include a mix of Senior Brand & customer Marketing, Key Account Management and Category Management within the retail environment
4
Responsibilities For Manager, Category Development West Resume
- The ability to analyse and make accurate conclusions to support category decisions based on key data
- The ability to persuade / influence at all levels of the company
- Influence and align broad range of internal stakeholders, distributors and key channel customers to guarantee brilliant execution at scale to boost performance
- Mentor Distributors personnel to make them feel like an extension of the Diageo PEBAC organization to own the agenda with passion
- EXPLORER: Being curious, diverse and inclusive. Global minded, collaborative, appreciates diversity and wrong thinkers, managing x- functions, boundaries and geographies
- INGENIOUS: Getting the answer by thinking hard - detail and patterns. Empirical, disciplined problem solver, connecting dots - black swans, crazy connections, love of how stuff works
- Thinks business: Genuinely interested in getting under the skin of how the business model operates. Has at good understanding of the core concepts that make for a successful operating model
- Strong analytical skills: Capable of logically de-constructing an issue or problem. Able to handle large data sets and provide quick, timely analysis in keeping with demanding time pressures for strategy projects
5
Responsibilities For Head of Category Development Resume
- Results orientation: Adept at delivering on time and to a high standard in an environment lacking rigid structures or processes. Able to independently work through ambiguity and around constraints. Develops thoughtful but pragmatic solutions
- Open and collaborative: Works well with cross functional teams to deliver against priorities. Personable and open style. Engages easily with external and internal colleagues, across different cultures and capabilities. Develops solutions that have the buy in of the relevant business areas
- Persistent, challenging approach: Confident and skilled to challenge current working assumptions of others. Able to constructively question, present arguments and evidence, and influence others to revise their views
- Effective communicator: Confident and credible when working with the entire range of people right across the business. Concise and articulate in communicating analysis and evidence, both written and verbally
- Proven ability to anticipate changes in the environment accurately and adapt thinking appropriately
6
Responsibilities For Mgr., Category Development Resume
- Well-developed strategic thinking, commercial acumen, financial acumen and experience in analysis to derive insight
- Proven willingness to take ownership, accept accountability for results, deliver, share success and develop high levels of performance within the team
- Working knowledge of Category Management principles and processes
- Evaluating promotional performance
- The ability to Influence key stakeholders and navigate complex situations, challenging the status quo
- Tertiary Qualifications in relevant field (Marketing, Business Management)
- Identify and implement “best tools” for EPC to fulfill its vision
7
Responsibilities For Senior Mgr., Category Development Resume
- Create and maintain practices to support the communication of strategies and tactics both internally and with key retail partners
- The deep understanding of customers’ strategies and shopper insights is applied to influence the customer’s category strategy enabling both partners to win at the point of purchase (moment of choice)
- Brand Innovations are activated with pace, effectively and efficiently
- Penetrating analysis of customer & market data creates succinct and powerful customer propositions that enable our customers to make informed decisions about how to grow the category
- Take a longer term perspective, approx. 5 years ahead
8
Responsibilities For Director of Category Development Resume
- Create and analyse strategic alternatives and stress/scenario test them
- Collaborate with Upstream on product ideas and technology
- Model the potential scale of future technology & product directions
- Senior level FMCG customer engagement
- 25 days holiday per year
- Collate business plans
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