Category Development Manager Resume Sample
Murl Hand
163 Predovic Forges,
San Francisco,
CA
+1 (555) 857 0635
Work Experience
Category Development Manager
01/2016
-
PRESENT
Dallas, TX
- Precisely communicate innovative business solutions to customers and staff
- Lift and carry up to [20 pounds]
- Set tactics that underpin next year’s AC (in line with category strategy) and direction for joint business plans and AC stretch targets
- Typically requires 3-5+ years CPG experience, including Customer Sales and Sales Analytics
- New category development -– analysis, planning and execution of new category roll-out: fashion & fine watches. A huge lever for our continued growth is the ability to successfully diversify into new categories
- Application of strategic and operational rigour within the team as part of new category development plans. Making our own teams and workflows more efficient remains one of the biggest opportunities for success
- Build and maintain outstanding client relationships through effective communications, reporting and problem-solving
- New category development -– analysis, planning and execution of new category roll-out, fashion & fine jewellery. A huge lever for our continued growth is the ability to successfully diversify into new categories
Senior Category Development Manager
03/2010
-
07/2015
Chicago, IL
- Manage complicated cross functional launch plans across internal stakeholders (covering technology, operations, commercial and marketing workstreams)
- Grow robust understanding of category dynamics
- Is an expert on the customer and shopper. Fully understands shopper insight, understands the motivations of shoppers/ consumers in different shopping situations and recommends appropriate actions to be taken by the customer and Edgewell Personal Care
- Plays a leadership role in category management initiatives, conducting category management reviews, analyzing business issues, and providing business insights and recommendations to improve business results
- Ensures that appropriate customer, consumer, and category insight are delivered for fact-based decision-making
- Provides input into the development of new, improved marketing research tools, methods, and processes
- Identifies information needs and provides short and long-term learning plans
- Integrated grounding of marketing research knowledge (with specialist understanding in some key areas)
Category Development Manager, CVS
11/2005
-
11/2009
San Francisco, CA
- Skilled in custom research design and/or interpretation and application, as well as statistical applications and modeling
- Manages their CD team’s development with appropriate training, assignments, coaching, and career planning to meet business and personal goals
- Actively teaches skills to CD colleagues (and broader, cross-functional teams, when appropriate), provides direction to enhance effectiveness and impact on team/business
- Contributes to learning outside of defined role on team (e.g. Cross Customer Team projects, Research best practices, etc.)
- Uncovers learning gaps and establishes short- and long-term learning agenda priorities that are consistent with business goals and team development objectives
- Directs the activities of supplier resources where applicable (i.e. Shopper Card vendors)
- Assists improvements in the information infrastructure
- Provides seasoned leadership in acquisition, analysis, and integration of shopper information for customer planning, forecasting, and evaluation of key strategies/tactics
Education
University of Phoenix - Colorado Campus
2001 - 2005
Bachelor's Degree in Business
Professional Skills
- Agile, flexible, and excellent interpersonal skills with strong adaptability in a dynamic and changing environment
- Strong analytical skills combined with business and commercial acumen and customer understanding - Proven ability to lead category project to results
- Strong project management skills, experienced in managing several complex projects at the same time
- Customer Marketing Experience, strong functional knowledge and technical category management skills
- Strong commercial experience, customer management & demonstrated collaboration skill essential
- Strong analytical skills, turning insight into actions
- Strong communication and presentation skills in oral and written Mandarin and English
How to write Category Development Manager Resume
Category Development Manager role is responsible for analytical, customer, leadership, software, planning, commercial, analysis, research, business, interpersonal.
To write great resume for category development manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Category Development Manager Resume
The section contact information is important in your category development manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Category Development Manager Resume
The section work experience is an essential part of your category development manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous category development manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular category development manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Category Development Manager resume experience can include:
- Strong quantitative and analytical skills, required
- Strong interpersonal skills with a focus on teamwork and ability to foster and manage relationships across multiple departments and functions
- Detail oriented with strong analytical and strategic thinking skills
- Strong leadership skills, especially collaboration and decisiveness
- Process strong personal leadership to effectively coordinate among our internal teams
- Excellent communication, negotiation and strategy development skills
Education on a Category Development Manager Resume
Make sure to make education a priority on your category development manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your category development manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Category Development Manager Resume
When listing skills on your category development manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical category development manager skills:
- Strong communication skills, both orally and in writing, including sound presentation skills
- Disciplined, Agile, flexible, and excellent interpersonal skills with strong adaptability in a dynamic and changing environment
- Good influencing skills to lead and deliver results through teamwork
- Strong analytical skills, systems aptitude and data handling expertise
- Organisational and planning skills with the ability to multi-task and prioritize
- Demonstrate business planning & implementation skills (Project Management)
List of Typical Experience For a Category Development Manager Resume
1
Experience For Senior Category Development Manager Resume
- Strong Analytical skills, ability to make good PowerPoint Presentations
- Strong presentation skills and ability to persuade and negotiate with others
- Strong analytical skills with focus on executional excellence (eye for detail)
- Working experience in an FMCG; Junior level Category Development (especially point of purchase) experience
- Experience in shopper insights with strong commercial understanding
- Proactive, individual, enjoy working independently as well as cooperational skills and teamwork
- Time management and organisation skills, problem solving abilities and sound business acumen are essential
2
Experience For Assistant Category Development Manager Resume
- Solid presentation style: strong in setup, presence and argumentation
- Analytical Skills at an intermediate level
- True understanding shopper thinking – experienced in transforming shopper insights into compelling category stories and channel plans along the shopper journey
- Four years’ experience in retail, retail operations, retail distribution, merchandising, CPG, sales, marketing and service organizations required
- Experiences in marketing, sales and trade marketing
3
Experience For Category Development Manager, CVS Resume
- Good understanding of campaign and CVM philosophy
- Category Development, Marketing or National Account Management experience
- Good financial acumen, analytical capability and strategic thinking
- FMCG account management experience with Woolworths or Coles, developing business and promotional plans
- FMCG and Modern Retail working experience
- Experience with advanced analytics, consumer research, statistics, modelling
- Experience with advanced analytics, consumer research, statistics, modeling
- Good relationship building and teamwork
- Based on job experience well-grounded knowledge in applying channel and category management tools
4
Experience For Spirits Category Development Manager Resume
- Ideally experienced in trade & shopper marketing, category management, sales- and/or brand management
- Experience in negotiations and building external relationships, ideally in a sales or new business development capacity
- Experience in category and/or sales analytics via positions of increasing responsibility
- Experience with syndicated data (IRI, Nielsen, etc.), required
- Prioritize projects and produce high quality and quantity outputs that adds value to the company, required
5
Experience For Category Development Manager Cat Treats Resume
- Experience incategory management in FMCG or Retail
- Experience in Nielsen retail audit and category management tool SPACEMAN
- Good communicator able to influence internally and externally
- In a Category Management role or Relevant Sales/Category Experience
- Experience with Microsoft Outlook, Excel and Power Point in particular is essential
- Maintain solid category POS database for WM & CRV, design and delivery regular category reports/highlights to internal and external audience
- Strong analytical/thought leadership
6
Experience For Senior Category Development Manager Cat Portfolio Resume
- Experience in Key Account Management or Sales
- Related 2-5 years of work experience with a FMCG / consumer product / retail organization
- Experience in FMCG Food and knowledge of drinks business is an advantage
- Proven ability to drive category projects to results
- Trust own experience, not afraid to seek 2nd opinion/feedback and be flexible
- Good in English (both written and oral)
- Min 5-7 Years Experience in FMCG Industry
7
Experience For Senior Category Development Manager Purina Resume
- Customer experience across multiple channels – e.g., large store, small store, and Club channels
- National retailer category/space/assortment project proven success
- Managing projects, leading cross functional teams across marketing, IT, technology and customer service functions
- Understanding of basic principles of brand marketing and ability to translate consumer/shopper insights into strategies
- Understanding behaviour of consumers, and generate actionable customer insights
- Understanding of in-store execution practices
- Being able to make real connection with internal and external partners
8
Experience For Category Development Manager, GUM Resume
- Innovative thinking: able to lead team in new ways of thinking and Execution
- Strategic thinking in combination with business understanding and sound judgement
- Openness to taking calculated risks and trying to achieve objectives in new ways
- Capable of working within a virtual team, cross functionally and with a high sense of initiative and ownership, being self-sufficient and independent
- Have working knowledge of sales promotions, executional plans and in-store merchandizing
- Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments
- Lead quarterly planning with internal research data and insights, POS data and syndicated data for reviews to measure customer performance
- Strategically leverage data to discover innovative opportunities while linking customer strategies with K-C brand strategies
9
Experience For Junior Category Development Manager Resume
- Tertiary qualification in Marketing/Commerce Economics/Business
- Knowledge with customer range review processes and supplier/retailer time horizons and planning cycles
- Masterful at creating synergies across our consumer, shopper and customer agenda
- Nielsen Capability, including Core & Spectra
- A driven, go-getter mentality with a self-starting attitude
- Real team-player, who is actively looking for feedback and collaboration to drive the business forward
- In-depth understanding of Category/Consumer
- Beauty sense on visual merchandising
10
Experience For Category Development Manager Resume
- Inherent belief that insights are the first step in developing a successful plan
- Thrive in a learning environment
- Category/space/assortment management required with a thorough understanding of the latest tools and technologies
- Seeks out innovative new approaches to address business issues, lead to the improvement of research methodology
- Identifies and shares “best practices,” and drives cost effectiveness and overall value of research to the customer team through creative research design, new use and application of existing information for business needs, and proactive identification of knowledge gaps and ways to address them
- Actively seeks to eliminate “lower value” work
- Maximize Amazon’s business profitability and selection expansion opportunities
List of Typical Skills For a Category Development Manager Resume
1
Skills For Senior Category Development Manager Resume
- Strong project management skills, ability to influence without direct authority
- Consumer Packaged Goods (CPG) experience in sales, marketing, category management or trade marketing; required
- Detail-oriented, responsible, strong execution, creative and able to learn fast & prioritize
- Effectively provide training and education to varied audiences
- More than 4 years of experience in business managerial experience within trade marketing, marketing/sales or commercial functions
- Technical Category Management software skills
- Sound task and project management skills including attention to detail
- Proactive, innovative, independent worker, has initiative, excellent team player with strong commitment to drive business resultSelling Consumer
- Hands-on experience, preferably with Research firms or Consumer goods industry
2
Skills For Assistant Category Development Manager Resume
- Work in a highly collaborative and cross functional environment and work effectively with other team members
- Experiences in multinational company in FMCG industry. At least 2 years trade marketing experience
- Proven track record of developing and managing customer relationships at a senior level; buying managers and above
- Demonstrate strategic thinking and vision
- Assist in the development, tracking, and prioritisation of AMPS objectives
- Demonstrate the ability to think strategically
- GROWTH MINDSET: demonstrates curiosity and think out of the box. Makes bold decisions and recommendations. Welcomes failure as a learning opportunity
- Experience with customer focused and be capable of working on a cross functional team
3
Skills For Category Development Manager, CVS Resume
- Continuous evaluation of the effectiveness of the Category Growth Strategy
- Planning experience – strategic thinking, forward looking, time cognizant
- Experience in developing and delivering a comprehensive category/space/assortment training curriculum
- Experience of building collaborative and influential relationships with customers an industry peers in customer marketing and related disciplines
- Experience of building relations and leading negotiations with retail clients
4
Skills For Spirits Category Development Manager Resume
- Commercial experience through Category Management, Category Marketing or Sales
- Evidence of strategic ability, and numerical problem solving
- Previous experience working with IRI, Kantar or Dunhumby would be looked on favourably
- Experience in using IRI / Nielson / Kantar data and insight tools
- Experience using market data (e.g. AC Nielsen) desirable
5
Skills For Category Development Manager Cat Treats Resume
- Demonstrated success in managing geographically dispersed customer projects
- ECommerce experience would be a benefit, but not essential
- Evidence of flexibility and agility to solve problems / challenges rapidly and often creatively
- Experience with Dollar General’s Go to Market Strategies and Systems, especially 84.51 / dunnhumby Shop and Shelf Review Tools
- BA/MBA or any related field Professional Experience
- FMCG experience in sales / category development / shopper development
6
Skills For Senior Category Development Manager Cat Portfolio Resume
- Category development experience with one or more of the top 4
- Significant FMCG experience in sales / category development / shopper development
- Category development experience
- Comprehensive Commercial and Financial decision making experience
- Experience of people, planning and performance management
- High level of experience in data providers (Nielsen, IRI)
7
Skills For Senior Category Development Manager Purina Resume
- High technical skill and aptitude with computer software (MS Office, JDA, Apollo, PowerBI, Tableau, etc.)
- Ensuring all consumer activities and events are consistent with defined marketing and brand strategy
- Partnering closely with customer teams and brand teams to provide advanced category knowledge and expertise to influence the 4 P’s
- Unwavering focus on delivering results
- Providing sales plan input for Customer/Distributor Business Planning
8
Skills For Category Development Manager, GUM Resume
- Developing the 18-Month 3-D integrated sales plan for the assigned brand portfolio
- Supporting the business to achieve NNS/RIG/OG/OP1 objectives at country level for defined category
- Preparing the analysis of category, brand, sales trends and build assortment recommendations and planograms for customers using Nielsen database and SPACEMAN
- ‘Winning category’ training: three days on-boarding training to the GSK category way, the 4 steps category wheel
- Champion new product market entry and execution, including development of sales presentation/materials and racking/analyzing 4Ps in-market implementation
- Work closely with suppliers, category, marketing and eCommerce teams to deliver supplier funded digital marketing promotional plans
- An international and challenging working environment
- BRAND ACTIVATION BUDGET: own and manage the brand budget including development of annual budget and tracking progress throughout the year
- Shopper Understanding: Drive shopper understanding in the wider organization
9
Skills For Junior Category Development Manager Resume
- Build a learning organization by creating a "share, steal and reapply" culture that builds best practices
- Monitor changes in the consumer and competitive environment for the marketing and supporting established/new products
- Accurately preparing data and inputs for monthly business planning meetings
- Work closely with marketing team to develop consumer communication on CRM platform which fulfill and amplify brand marketing objectives
- Own CRM A&P with expertise in budgeting, forecasting and pay-out analysis
- Develop a simple and transparent trading term as well as go-to-market strategies
- On time completion of training courses assigned
- Report significant quality event and product complaints according to related company policy and procedure
- Ensure deal set for each promotion is 100% correct and communicated to eCommerce within required lead times including bundles as appropriate
10
Skills For Category Development Manager Resume
- Coordinate and land all content required to optimise all of the opportunities created by the ongoing UX programme
- REVENUE GROWTH MINDSET: define the best product portfolio and size & price strategy to play in the market, optimizing brand and channel mix
- ACT LIKE AN OWNER: deliver results, creating value for our brands and customers
- > Success is when the shopper/consumer is at heart of all we do and Diageo is being acknowledged for it
- > Success is when the Leader ship team is regularly fed with interesting insights and opportunities
- Adoption of brilliant “Category based selling” across Diageo
- Shopper Science Lab visit: on-boarding session in the SSL, category management basic principles handbook
- ‘First Choice Category Partner’-meetings: possibility to attend FCCP-meeting and share best practices with colleagues across the area
- Leads discovery and articulation of new shopper insight, and the business opportunities derived from them, and ensures learning is understood by the team
List of Typical Responsibilities For a Category Development Manager Resume
1
Responsibilities For Senior Category Development Manager Resume
- Leverages analytical tools (including syndicated and customer-specific tools and data) to develop new department and category insights that influence the retailer’s future strategic direction of the category
- Collaborates with Manager and Director to formulate the team’s annual goals; identifies strategic opportunities, analyzes tracks and reports building blocks within with the team’s business plans
- Understand linkage with data analysis and integration, presentation, negotiation skills and interpersonal skills
- Commercial experience as demonstrated by senior account management or brand experience
- Graduate with 10 years’ experience in Trade Marketing and/or Marketing with Sales experience
- Experience with Kroger’s Go to Market Strategies and Systems, especially 84.51 / dunnhumby Shop and Shelf Review Tools
- Previous experience analysing figures (preferably category related) is essential
- Experience of working in cross functional team
- More than 3 years of experience in multinational company of health care or FMCG industry
2
Responsibilities For Assistant Category Development Manager Resume
- Leading the category relationship with key grocery customers and leading the category agenda based on the Nestlé Waters’ Category Vision
- Ensuring proper pre and post evaluation of activities - activations etc. and provides actionable insights/learnings for future activities
- Managing various aspects of sales administration
- Guide sales plans incorporating in-market empirical learning including impact of macro-environmental factors
- Acts as an expert within the category utilizing customer-specific data and analysis to assist in building strategic customers within category
- Responsible for pricing, pricing management and profitability for the category
3
Responsibilities For Category Development Manager, CVS Resume
- Ensure forecast accuracy working closely with the Business Partner Analyst, providing base volume velocity by item, promotional lifts and new item projections
- Advantage Group engagement ranking
- Scorecard achievement via measuring Customer, Shopper, Consumer, Retailer & RB metrics
- General performance reporting – to track, measure, and communicate results
- Translate complex metrics and analytics into valuable insights for consumer dynamics in supporting sustainable growth
- Analyze, manage, and track key business metrics, including
- Responsible for customization, reporting and analysis of category information for assigned customer(s)
- Impact on Churn, Revenue, Usage and RPM
- Circle GSR Direct reports: 4
4
Responsibilities For Spirits Category Development Manager Resume
- Deliver clear insights to develop the mind set & “rhythm” of regular reporting against snacking categories: Category Customer Performance, Shopper KPI’s and post evaluation to ensure we are doing the right things
- Overall professional experience, preferentially in Western FMCG company
- In Category Management
- Advanced user of Excel and Power Point, Spacemen or Apollo soft
- English at upper-intermediate or advanced level
- Monitor & review results on the assigned category portfolio
- Knowledge in Financial implication and awareness (P&L statement, supply chain reports etc.)
5
Responsibilities For Category Development Manager Cat Treats Resume
- Co-develop and manage the annual integrated customer business plan with National Account Managers to achieve the agreed upon brand and customer growth strategies and objectives. Monitor results to ensure that the plan and program implementation incorporate programs that achieve the company’s business goals for profit, volume, margin and share
- Set category strategy with specific plans to grow the CHC brands and portfolios in key accounts and selected channels - driving the category vision, tactics, and innovation opportunities in alignment with the Global BU and US Shopper marketing organizations
- Develop category strategy with key customers to drive profitable category growth and deliver on the CHC strategic intent
- Drive the categories and sub-categories from retailer perspective, clearly understanding their goals and defining programs that are accretive to their growth and profitability, measured by high acceptance rate of programs offered
- Ensure alignment of US Marketing plans (new products, seasonal promotions, advertising) to customer calendars on a rolling 12 month planning cycle
- Full ownership of market knowledge (share, competition, growth drivers) with support from analytics shared back to the marketing and CHC LT team on a regular basis
- Orchestrate new product launch commercialization (from the Global BU) to the US Shopper marketing and sales teams
- Delivery of Category KPI’s
- Driving the Category Strategy development & execution which remains at the core of Nestlé Waters’ UK plans to harness growth of the category by influencing the change in shopper behaviour
6
Responsibilities For Senior Category Development Manager Cat Portfolio Resume
- Make recommendations to the Category Manager when required on pricing to consumers and define the desired relative pricing
- Lead monthly reporting on market level competitive analysis and category panel trends
- Define strategies and plans that deliver Category/sub Category growth based on consumer, shopper and customer requirements
- Identifying priority channels for the Category/sub Category and work with Channel Manager to recommend tailored Category Channel plans in line with overall market strategy
- Developing and proposing the in-store vision of success for the category/sub category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions
- Recommend actionable in-store solutions based on a clear understanding on shopper behaviour within your Category/sub Category
- Understand key business functions
7
Responsibilities For Senior Category Development Manager Purina Resume
- Acts as the "go to person" for the category for Field Sales and internal Brand teams; possesses deep knowledge of brands and brands' strategies across entire portfolio
- Identify opportunities through various data resources to provide actionable category recommendations to Walmart Ops Team that deliver sales growth for the business. This includes syndicated data, panel data, POS data, and other internal/external data/insight sources
- Support local Ops Team objectives and processes by delivering a category lens to key business opportunities, highlighting category gaps and growth potential and responding to customer requests for category information
- Customer/ Internal Interaction - frequent and varied interaction with Customer and Multi-functional Teams. Coordinates with internal and external partners to garner information and resources to make actionable recommendations for the business. (Embedded in 1-5)
- Uses business knowledge and strategic thinking ability to direct the interpretation, use, and implications of shopper, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning
- Networks across Customer to Internal Line of Business to enhance sales and in-store activity effectiveness with timely monitoring and response analysis of planning elements
- Supporting the organization and following up on all activities and events for the category
8
Responsibilities For Category Development Manager, GUM Resume
- Managing sampling activities and proper execution specific to the category
- Understanding the impact of PFME spend on the P&L of the category and tracks the brands performance and health
- Works across the customer to Internal LOB teams to develop “wider scope” research project, vs. internally-focused or too myopically defined scope of projects
- Has base of credibility as a “business partner” vs. “data or information provider”
- Assist in new products and item sales launch plans. Ensuring all go to market sales/market requirements are met include pricing, trade specifications, product samples, barcode verification, launch kits, product availability and support programs
- Sales experience is an added advantage
- Providing customer/distributor requirements into product development process
9
Responsibilities For Junior Category Development Manager Resume
- Ensure that pricing is in line with the validated pricing strategy in the category plan and making recommendations when required on pricing to consumers as well as defining the desired relative pricing
- Support category management growth through the application of the most recent sales technologies including shelf management tools such as JDA and Apollo (Kroger), Point of Sale systems (Nielsen and IRI) applications, Assortment Tool (Rich Mix) with emphasis on fact based selling
- Driving Category Growth : Support the NWUK Category Vision & strategy development and drive the implementation of key category plans and initiatives with your customers
- Category Management Leadership: Accountable for driving the Category Management process across your customers , to influence customer category space, ranging, merchandising , promotion & display decisions to help grow the category & create competitive and commercial advantage
- Win with customers: Accountable for driving the NW's category development agenda by building a strong network of external relationships with key customers , ensuring always customer facing, offering objective category advice and shopper insight to secure and lead partnerships for category growth
- Win with Shoppers: Responsible for working with the Shopper marketing manager to ensure the appropriate level of shopper marketing activity is aligned with our Category Strategy for NWUK brands for our key customers within OOH
- Develop an industry leading practice which focuses on data driven insights, accurate measurement of strategies and ROI
10
Responsibilities For Category Development Manager Resume
- Lead and build CRM strategy and implementation for J&J Vision Hong Kong to meet business and brand objectives
- Develop CRM sell-in materials for sales team to bring eye care professionals(ECPs) onto the program and ECP brief for all initiatives on the platform to ensure in-store execution excellence
- Review and evaluate market research data to strengthen insight-based CRM program development
- Work closely with cross-functional task team and lead peers to optimize CRM campaigns and ensure timely deliverables
- Provide consultancy on E-commence strategy development at Retail Group level
- In collaboration with the Business and Marketing Managers, influence and provide consultation to internal stakeholders (Sales, Business Unit) in developing Marketing, Shopper Marketing, and Customer Strategies as well as assortment solutions for customers
- Strong analytical capabilities to proactively identify opportunities and manage potential challenges
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