Category Marketing Manager Resume Sample
Nicola Blanda
74289 Watsica Port,
New York,
NY
+1 (555) 571 2245
Work Experience
Category Marketing Manager
02/2018
-
PRESENT
Houston, TX
- Develop and execute annual strategic growth plans around specific product lines within Americas region with detailed plans on growing product categories within strategic verticals
- Responsible for partnering with business unit leadership to execute marketing plan and mix in region
- Responsible for working with product managers to assess market size projections and create regional account and sales targets
- Create key end user demand generation plans through cross functional teams to ensure execution
- Responsible for establishing key performance indicators to ensure that product business units’ objectives are on track
- Develop and execute annual strategic growth plans around specific product lines within EMEA region with detailed plans on growing product categories within strategic verticals
- Responsible for partnering with business unit leadership and Regional Sales & Marketing leadership to execute marketing plan and mix in region
- Develop and execute annual strategic growth plan around specific product lines within EMEA region with detailed plans on growing product categories within strategic user groups and geographics
- Responsible for partnering with product business unit to execute marketing plan and mix in region
Marketing Manager Adult Category Ireland
06/2011
-
12/2017
Philadelphia, PA
- Experience in marketing management and/or business development in the Consumer Electronic/ FMCG industry, including P&L management for a business category
- Proven track records on product marketing and evidence of strong project management skills
- Strong analytical and solution-oriented mindset, with the ability to set goals and motivate a multi-functional team to achieve them
- Accountable for Volume and Margin delivery for the respective category. Manage costs for all marketing activity within the assigned budget. Support and participate in the development of Annual plans
- Develop and implement the marketing strategy and plan covering pricing, product portfolio, packaging, training, the proposition and marketing communications plans
- Proactively manage the Brand budget expenditure in line with the marketing plans by working closely with the PR, Digital and Trade Marketing Team
- Monitor and analyze data to understand brand, product and customer performance and trends and take appropriate actions to maximize business growth
Category Digital Marketing Manager
01/2006
-
05/2011
Houston, TX
- Guarantee the implementation of the local marketing for the brands Rubson and Pattex; for the categories Sealants, Coatings and PU-foams with the aim of reaching the formulated goals regarding organic sales growth, profit and market shares in the short and middle long term
- Recommend the local marketing activation for the respective brands and product categories. Definition of the product portfolio, innovations and local promotional plan
- Development of the national price list
- Development of the media and digital plan
- Provide the necessary input for the annual category review; prepare and present the annual local project review
- Monitoring and reporting of the different KPI’s (market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up and reporting)
- Working from Brussels; approximately 1 day per week in Nieuwegein
Education
Western International University
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong project management skills, relationship and networking skills
- Strong marketing competency and demonstrated experience in marketing strategy, demand generation, online marketing, and marketing communications
- Strong written and verbal communication skills, including meeting facilitation and presentations
- Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
- Effective written and verbal communication skills; strong in developing presentations
- Excellent analytical, problem solving skills & logical ability
- Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint
How to write Category Marketing Manager Resume
Category Marketing Manager role is responsible for analytical, communications, digital, marketing, powerpoint, manufacturing, retail, finance, training, integration.
To write great resume for category marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Category Marketing Manager Resume
The section contact information is important in your category marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Category Marketing Manager Resume
The section work experience is an essential part of your category marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous category marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular category marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Category Marketing Manager resume experience can include:
- Excellent verbal/written/communication Skills
- Strong leadership skills and business acumen, analytical mindset, strategic thinker; ability to manage a dynamic staff of category managers
- Prior experience with and understanding of product information systems (PIM) and SAP enterprise resource planning platform
- Demonstrated experience developing and nurturing relationships with media, analysts and key influencers in the tech industry
- Senior Brand Marketer with approx. 6-7 years’ experience in Marketing. Experience in Sales and/or Trade Marketing is advantageous
- Experienced in new product launch and driving large scaled communication campaign. Good understanding of modern trade and drug store practice
Education on a Category Marketing Manager Resume
Make sure to make education a priority on your category marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your category marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Category Marketing Manager Resume
When listing skills on your category marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical category marketing manager skills:
- Strong written and oral communications skills with the ability to effectively interface with all levels of management within Newegg and partner organizations
- Exceptional communication skills with the ability to communicate effectively within all levels of the organization, external partners and all collaborators
- Good understanding and experience of analytics based marketing approaches and experience in digital and social marketing
- Good communication skills with ability to interface well with wide variety of people
- Strong project management, relationship and networking skills
- A team player with strong interpersonal skills and the ability to be flexible and adapt in a fast-moving environment
List of Typical Experience For a Category Marketing Manager Resume
1
Experience For Marketing Manager Adult Category Ireland Resume
- Project management experience with an ability to break down complex problems into manageable goals is required
- Experience with Adobe InDesign or other creative development products is ideal
- Demonstrated knowledge of consumer solution-based and/or lifestyle-based approaches
- Manage and drive the good quality of agency work for both ATL and BTL activities
- Marketing initiatives 0 -24 months to be able to execute the portfolio strategy and inform the next time horizon of marketing and strategic planning
- Develops marketing strategy and marketing plans (in line with BU marketing strategy, covering relevant categories, including A&P) and drives execution
- Enable marketing communications, digital marketing, agency relationships and CRM teams to understand the marketing tactics implementation plan
2
Experience For Category Marketing Manager White Dairy Resume
- Drives product range selection, launch planning, phaseout planning, pricing
- Be the face of all Consumer-led conversation for the Business unit, while interacting with Product, Engineering, brand marketing teams
- Drives optimal working of commercial triangle (Marketing – Trade Marketing – Sales)
- Executes marketing strategies for the current and upcoming year
- Assists in delivering the commercialization plan according to budget
- Develop and implement marketing programs (on-site, email, Paid search, cross-channel) with product teams and merchandisers, web management and marketing teams
3
Experience For Category Digital Marketing Manager Resume
- Owns the business planning and review cycle (Annual plan/Rolling Forecast/Business reviews etc.)
- Drives above the line communication (including online and PR) in line with corporate branding strategies
- Act as the primary contact providing operational and marketing support to key stakeholders, front and back office
- Lead the charter on improving performance across all merchandising assets on App / Desktop
- Work across functions including Area, PO1 team, supply, sales and finance to develop and execute with excellence your commercial plans
- Partner with sales and channel partners to manage new product introduction, training, demo deployment and etc. across the region
4
Experience For Category Marketing Manager Woman Resume
- Create key end user applications and working cross functionally to ensure execution
- New business development presentations and credentials pitching
- Proactively partner with product management on long range strategy development to create and implement the category’s marketing calendar
- To develop and maintain a close working relationship with HCP’s and other relevant business and commercial customers as appropriate
- Proactive development of marketing and promotional mix to meet brand objectives and customer needs
- Develops supplier partnerships that utilize available resources to develop differentiating products and programs
5
Experience For Junior Category Marketing Manager Brands Resume
- Work with the Newegg product and marketing teams to develop, track and analyze MDF spends
- Monitor and measure marketing execution and deliver clear metrics driven results internally and to Newegg partners
- Control and optimize marketing expenditure within agreed limits and agreed upon plans
- Seek opportunities to apply marketing tactics to multiple portfolios and product lines for synergistic (1+1=3) effect
- Manage a team of Assistant Brand Managers, Brand Managers and Senior Brand Managers
6
Experience For Associate Category & Marketing Manager Resume
- Champion RB leadership charter and maximize the potential of your team
- Be responsible for the achievement of financial and market share targets for a group of brands in the market. Act as “General Manager” of your brands, being responsible for full P&L incl marketing budget. Tracking of business performance, outlook for next 12 months and gap filling initiatives
- Lead your team to develop and execute consumer marketing plans for your brands
- Lead your team to execute and “amplify” with scale and excellence Media, NPD, Communications and BDI plans in line with Po1Area guidelines / toolkits
- Develop and execute annual strategic growth plan around specific product lines within Americas region with detailed plans on growing product categories within strategic user groups and geographics
- Marketing Strategy and manage the cross functional implementation of the plan. Ownership of new product performance within the region
- Responsible for partnering with product business unit to create EMEA go-to-market strategy and execution plan
- Manage company-wide marketing campaigns and initiatives as well as projects that grow the size of total product categories and specific franchises, licenses and titles
7
Experience For Category / Product Marketing Manager Xbox Resume
- Partner in developing strategic go-to market business plans with merchandising, marketing and digital teams
- Manage marketing assets that cross categories and require cross-functional alignment
- Develop and manage all publisher/vendor co-marketing funds and deliver Barnes & Noble “share of voice” on behalf of the business
- Analyze campaign results and make recommendations to optimize category performance and improve KPI’s and ROI
- Attend business development meetings with publishers
- Able to develop and deliver project budgets
- Agile, solutions-oriented and self-starter
- Development of the long term 3-5 year brand (s) strategies, annual brand(s) plans and new brands initiatives
8
Experience For Category Marketing Manager Resume
- Deliver sales and organization objectives through effective leadership and management of category marketing team, ensuring resources are used in an optimal manner and the category team does not exceed expenditure budget
- Lead the process of unique insights generation and ATL brand (s) communication to strengthen brand(s) equity profile
- Ensure the proper mechanism and techniques uses to measure brand performance and brand equity building on regular basis. Ensure that all the activities conducted are evaluated vs the originally planned measurable objectives
- Conducts analysis and periodical reviews of the full brand mix performance, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance. Do correction actions if necessary to the strategy, brand mix, tactics and etc
- Maintain and improve profitability in company operated sites through effective, unique and conventional retail methods
- Effective complex project management stewardship
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives
- Reduce Supply Complexity through proactive brand planning by participating in S&OP processes. Effectively lead the team to establish the challenging achievable targets from one side and ensure high forecasting accuracy from another side
9
Experience For Marketing Manager Adult Category Ireland Resume
- Coach and train the category team on NPL excellence, generate the process of the delivering new product ideas and inspire internal and external teams to think out of the box on NPL process & initiatives
- Develops and manages marketing programs for assigned Categories
- Leadership of media, creative, research processes
- Provides clear measures for profitability for all managed programs, promotions and initiatives
- Leverages data to develop category analysis and strategy to maximize category and consumer trends
10
Experience For Category Marketing Manager White Dairy Resume
- Segment approach across the enterprise to maximize profitability and cost management
- Support Newegg’s merchant-based events with tight integration of our partners into the overall strategy and execution
- Plan and implement the activation plan for new campaigns/product launches on the approved marketing strategies aligned with Area Category team for the responsible category/products in the market
- Takes leadership responsibility to manage the category portfolio, and lead the team to drive performance
- Closely monitor on the market/channel performance, analyse variations from plan and recommend and implement remedial action as appropriate
- Execute and evaluate all local marketing activation programs at consumer/trade level including new product launches, creative adaptation, media plan development, consumer campaign etc
- Understand the overall purchase path & provide shopper insight to sales team for category development and support all shopper activation
List of Typical Skills For a Category Marketing Manager Resume
1
Skills For Marketing Manager Adult Category Ireland Resume
- Demonstrated experience developing and nurturing relationships with media, analysts and key influencer in the tech industry
- Demonstrated experience driving measurable results through customer marketing efforts
- Marketing experience within FMCG industry, with proven track record of achievements
- Proven marketing experience across consumer and influencer led brands and categories
- A good overall understanding and experience of the Lubricants business is desired, but not essential
- Strong brand understanding and ability to deliver a premium consumer experience
- Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions
- Team player with outstanding written and verbal communication skills
2
Skills For Category Marketing Manager White Dairy Resume
- Demonstrated ability to manage several activities or projects at once, organize and prioritize work, meet deadlines and prepare plans and budgets
- Depending on your experience and training, a fulltime salary of €75.000 to €95.000 per year, including 8% holiday allowance
- Solid understanding of marketing data and analytics, able to provide insights and decision-making based on data and learning
- Experience developing and executing complex integrated marketing plans across multiple marketing channels
- Experience marketing products with a track record of increasing or creating market share
- Experience creating and executing marketing plans
- Is key driver with Brand and creative marketing teams on all seasonal photo shoots, seasonal category marketing priorities, and GTM selling tools
- Forward thinking with experience partnering and influencing across functional business areas
3
Skills For Category Digital Marketing Manager Resume
- Demonstrated success delivering results, overcoming obstacles, and driving change
- Experience owning and executing on full product lifecycles
- Experience of marketing planning and implementation – preferably with a software product
- Possess 8 to 12 years of working experience, with at least 6 years’ in marketing /brand management
- Some experience in guiding and mentoring others
- Assists Category Marketing Leadership to measure effectiveness of marketing tactics
4
Skills For Category Marketing Manager Woman Resume
- Drives and shares local market insights (including marketing effectiveness), requirements for categories, and activation best practices
- Work-related experience in online marketing, product marketing, or sales with an emphasis on e-commerce or consumer-driven channels
- Strong understanding of multi-faceted marketing campaign development
- Consolidate key learning’s in partnership with category teams, area digital leads for global asset development
- Brand/marketing management experience
- Experience leading more than 1 brand
5
Skills For Junior Category Marketing Manager Brands Resume
- Demonstrated leadership capability, including the ability to inspire, mentor and influence others within a work group
- Experience in online marketing.?
- Experience managing vendor contracts and relationships.?
- Proven lead capturing techniques, partnered with Salesforce implementation knowledge
- Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV
- Relevant marketing experience
- Strong exposure to technical/commercial aspects of the product offers being managed
- Experience of working closely with Major national retailers or Coffee shops to drive profitable growth for both parties
- Experience in marketing, sales or CCSD
6
Skills For Associate Category & Marketing Manager Resume
- Provide effective category team leadership, management and coaching
- Provide feedback to and influence Product, Marketing, and business channel teams to create increasingly effective demand generation and up-sell programs
- Strong understanding of consumer markets as they apply to computer hardware, software, mobile products, and consumer electronics
- Drives effective holistic business planning to achieve better execution and results
- Experience presenting to customers, peers, and executive stake holders
- Retail marketing or consumer product experience
7
Skills For Category / Product Marketing Manager Xbox Resume
- Strong Product Marketing
- Generates the highest funding available for all company operated locations
- Demonstrated ability to successfully interact with all organizational levels, customers and the public
- Demonstrated ability to cross-functionally collaborate, communicate and build consensus
- Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data
- Proficient knowledge of SAP and CRM systems to ensure effective category management
- International work experience advantageous
- Marketing technology, marketing analytics and dash boarding
8
Skills For Category Marketing Manager Resume
- Participating in category management process, work with key account manager and customer marketing in developing strategy & tactic for the category
- Understanding and grasp of email/social marketing
- Working knowledge of Microsoft Office including Excel, Word, Project, PowerPoint and Outlook
- Engaging and collaborative approach to delivering individual and overall business objectives
- Understanding and delivery of business and marketing metrics and KPI’s
- Building trust, respect and credibility from a broad group of stakeholders both internally across many functions, and externally
9
Skills For Marketing Manager Adult Category Ireland Resume
- Manage life cycle of its product and portfolio from creating , launching , growing , defending and exiting when required
- Partner with cross-functional expertise groups related to the category, connecting and coordinating marketing efforts across key marketing partners
- P&L responsibility for assigned categories, including budgeting, forecasting and reporting financial performance
- Partners with marketing cross-functional expertise groups related to the category, connecting and coordinating launches across key marketing partners
- Constantly innovate on merchandising, keeping in mind relevant Consumer need states -while benchmarking & improving over key competitors
10
Skills For Category Marketing Manager White Dairy Resume
- Determines pricing for assigned categories utilizing retail pricing guidelines to optimize category profitability
- Works closely with Field Operations regarding execution, training and marketing
- Drives product range selection, launch planning, phase-out planning and pricing
- Project manages digital marketing, public relations, event marketing, promotions, and merchandising/in-store projects
- Owns pricing in line with commercial policy (price positioning, promotional pricing) and profitability
List of Typical Responsibilities For a Category Marketing Manager Resume
1
Responsibilities For Marketing Manager Adult Category Ireland Resume
- Lead the cross functions collaboration such as sales, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans
- Ensure that internal/external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed/complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy
- Promptly report adverse events received from interaction with customers or consumers during field visit, sales meeting or call, sales events, or other sales activities
- Flexible attitude and excellent organizational skills
- Strong analytical skills, customer focus, and a high-level of initiative are critical
- Proven working experience in PC technology or PC accessories
- Experience and demonstrated success within a global manufacturing company
2
Responsibilities For Category Marketing Manager White Dairy Resume
- Proven working experience in in workplace ergonomic & wellness solutions
- 5) Collaborates effectively with other functions
- Advanced Excel and PowerPoint skills.
- Extensive experience in working with and navigating cross functional teams
- Drives and shares local market insights (incl. marketing effectiveness), requirements for BU/category, and activation best practices
- Conduct voice of customer surveys, meet with key customers and support global product management in developing strong roadmaps
3
Responsibilities For Category Digital Marketing Manager Resume
- Proposes, executes, summarizes consumer research and translates into effective strategies
- Demonstrate a high competency in business analysis
- Direct experience in the design, content management and version updates of websites built within an SAP-Hybris platform
- Works collaboratively with promoter team to improve effectiveness
- Experience in a cross functional work environment, project management or matrix organization
- Supervisory experience.?
- Min 5 years relevant professional experience within an international business environment
- Developing merchandising guideline on assigned categories for specific channels / accounts
- Drives product range selection, launch planning, phase-out planning, pricing
4
Responsibilities For Category Marketing Manager Woman Resume
- Build multi-layered campaigns, working with digital marketing team and creative agencies, to support product launches and overall category awareness
- Provide category update / analysis on trends, opportunities and competitive bench-marking
- Develop value-added standard templates by integrating multiple data source i.e. top line, SOS report
- Acts as the business leader for the category taking ownership and accountability for results
- 2) Runs the annual business planning cycle of the CO for the BU/category
5
Responsibilities For Junior Category Marketing Manager Brands Resume
- Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans for key accounts (BTL)
- Adapt the marketing mix strategy per market or geographic segment in collaboration within regional Go-To-Market strategy
- Think in a strategic manner then formulate and advise strategies based on events and developments during the sales process
- Comfortable working within a dynamic environment. Ability to execute teamwork in a cross cultural environment
- Supports key account team planning where required
- Adds to the learning and development of the team at large
- Develop strategy and tactics to market and drive market share growth in docking stations and desktop connectivity in supported countries around the globe
- Research market, technology and workplace trends to inform messaging, campaign strategy and content
- Able to communicate clearly and concisely to peers and management regarding strategy, execution and results
6
Responsibilities For Associate Category & Marketing Manager Resume
- Be organized, detailed and flexible while working in a creative, fast paced environment
- Build, track, and monitor marketing campaigns and performance; manage campaigns and create and track to forecast and budget
- Graduate of any 4-year business or Marketing course
- Eager to try new solutions, innovative thinking
- Works collaboratively with Brand Development, Product Management and Sales teams to deliver best in class marketing initiatives
- Responsible for developing Market programs & campaign for the category
7
Responsibilities For Category / Product Marketing Manager Xbox Resume
- Evaluate Marketing and Sales Promotion programs KPI & ROI
- Lead a portfolio of existing and new technology for assigned segment, market, crops
- Provides input on sports marketing briefs and activation for brand assets
- Partners and supports Category Marketing Leadership
- Handle day to day request from customers and customer management team on planogram / category trend
- Support key customers and internal team on category analysis
- Develop Category Review for Oral Care and Talcum every quarter for key customers
- Lead category projects and category plan with Sales Force
- Support selling story for Customer Management to negotiate with Customers on 5s, based on shopping habits and behavior of the consumer of the category in each retail environment
8
Responsibilities For Category Marketing Manager Resume
- Ensure Customer Management and in-store staffs (PC, front store staff) are supplied with relevant information i.e. merchandising guideline, assortment / price recommendation for 5P execution
- Experience working in developing merchandising guideline (Planogram) and data management, data analysis, experience in using Spaceman program is an advantage
- Act as the primary country contact for the offer including reporting, action planning and strategy development at both a UK and BU level
- Ensure that all elements of the marketing mix are appropriately managed and deployed to support the growth of the offer. Create and regularly monitor KPI's to ensure that actions are having the desired output, or to allow modification of actions to create desired outputs
- Understand, adapt, develop and propose communications by channel, segment and by entity through development of Marketing Communication tools that both promote and inform on the offer capabilities
- Identify tangible category market opportunities including real customer value propositions and develop/implement go to market strategies/plans that drive order intake and secure market share
- Understand the competitive market environment for the category including hardware and software solutions and how price positioning is deployed to secure business objectives utilising multiple channel approaches
- Provide strong leadership and day to day people management to the Assistant Category Marketing Manager, and ensure a strong focus on people development
9
Responsibilities For Marketing Manager Adult Category Ireland Resume
- Lead the development of the go-to-market plan for the category and the brands/product lines therein
- Manage path to purchase activities for the category
- Performance analysis and bench marking: Trial data analysis and reporting. Work towards improving trial quality and effectiveness across the country. Optimize trial network to support sales needs. Optimize product descriptions, address BU grain/silage and other quality data needs
- Develop and communicate crop project solutions upon country request. Link technical and scientific knowledge and results with business needs. Present results and concepts in a way that can be used by local teams; assist leveraging project work into sales opportunities and sales growth
- Analyze and transfer product-related country needs to Pioneer departments. Product needs by maturity and market segment, optimum product mixes; address performance issues and help develop improvements in cooperation with other departments and teams
- Develops comprehensive, integrated marketing program, including: Objectives, Target Segments, Key Messages, Trade shows, Seminars, Direct Marketing programs, Newsletters, Awards and other programs that support general marketing and sales activities
10
Responsibilities For Category Marketing Manager White Dairy Resume
- Develops marketing tools, sales aids and communication for the designated segment of end user groups. Coordinates and provides input into advertising and media selection. Makes recommendations for product management function for new products and coordinates the communication of application needs across product lines
- Gathers, reviews and analyses market research, industry and customer data to develop strategies and tactics to enhance product group objectives, determine feasibility of new products, competitor activities and new market penetration
- In charge of the financial for its portfolio
- 1) Manages topline/ bottom line and market share for the assigned BU/category in line with set targets
- Drives differentiated strategies to outsmart competition for profitable market share/ category growth
- Proactively seizes opportunities to drive business growth, with a sense of urgency
- Initiates corrective actions where necessary
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