Manager Marketing Manager Resume Sample
Antwan O'Connell
64450 Jerde Avenue,
Dallas,
TX
+1 (555) 175 5661
Work Experience
Senior Digital Marketing Manager
06/2015
-
PRESENT
Philadelphia, PA
- Laundry Benefit 2016 UK Holiday Calendar
- Posted:20 January 2016
- Oversee paid media campaigns across search, display and social platforms
- Implement and analyze A/B or multi-variate tests to provide in-depth insights to the expansion team on the test data and understanding of marketing drivers’ effects
- Be a key partner on the regional marketing team. Participate in project planning/prioritization meetings, stakeholder meeting, data prioritization meeting, etc
- Lead collaboration with the global Growth Strategy team
- Facilitate communications between global, national, cross-regional, and city marketing teams
- A high level of drive and a personal commitment to success, together with a positive approach to change, and the eagerness to work in a constantly evolving environment
- Accountable for the development and delivery of market leading campaigns and offers, ensuring alignment to strategic goals and initiatives, and sales targets, as well as other appropriate metrics
Assoc Marketing Manager
01/2010
-
02/2015
Phoenix, AZ
- Work with data and analytics teams to brief campaign targets and reporting requirements aligning to strategic objectives
- Develop ‘go to market’ marketing execution plan, engage appropriate stakeholders and coordinate delivery through to on-time completion
- Monitor and manage costs for campaigns and offers and identify and implement opportunities to optimise in market campaign performance
- Ensure compliant development, delivery and execution of campaigns and offers through close collaboration with internal teams and external partners
- Design sales driving strategies, from concept generation through execution
- Develop and manage effective working relationships with marketing team & agency partners
- Responsible for creating a cohesive digital experience that drives sales through our website, search, social media and email loyalty database
Software Marketing Manager
12/2003
-
09/2009
San Francisco, CA
- Responsible for creative development that is engaging and builds upon the Maggiano’s brand
- Accountable for growth of e-commerce business
- Oversee strategy and execution of organic and paid social media content and community management
- Monitor business performance, including competitive environment, consumer trends, new technology & digital trends
- Analyze, summarize & publish results
- Feedback’s Priceless – I see more through your feedback
- Lead a cohesive marketing strategy for the company’s e-commerce business
- Implement plans to drive awareness, ongoing engagement and advocacy, including creating strong omni-channel and seamless shopping experiences
Education
Western International University
1999 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Drive Innovation - Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
- Collaborate with the System, Customers and Key Stakeholders - Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
- Inspire Others - Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
- Excellent communication skills. Strong organizational and leadership skills
- Highly developed strategic thinking skills; strong analytical skills
- Strong communication skills, process thinking ability, organizational skills and leadership ability are also needed
- Good leadership skills, presentation skills and project management skill,
How to write Manager Marketing Manager Resume
Manager Marketing Manager role is responsible for analytical, marketing, business, organizational, digital, interpersonal, presentation, analysis, leadership, excel.
To write great resume for manager marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Marketing Manager Resume
The section contact information is important in your manager marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Marketing Manager Resume
The section work experience is an essential part of your manager marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Marketing Manager resume experience can include:
- Develop, socialize and implement digital marketing strategies and plans across email, push, SMS, social and paid digital (SEM, display, etc.) platforms to drive sales and increase customer loyalty
- Extensive partner relationship management skills including very strong consultative skills
- Strong analytic skills with experience defining, measuring and experimenting with email marketing success metrics
- A strong business understanding, including strong analytical and stakeholder management skills
- Strong, proven skills to successfully support the development and delivery of customer marketing on time and within budget and achieve campaign objectives
- Well-developed project management skills, including the ability to effectively manage ambiguity and identify actions necessary to obtain clarity
Education on a Manager Marketing Manager Resume
Make sure to make education a priority on your manager marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Marketing Manager Resume
When listing skills on your manager marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager marketing manager skills:
- Strong evidence of excellent business and analytical skills along with problem solving abilities
- Strong communication skills required to effectively communicate with business and partner stakeholders
- Communicate effectively, including editing/writing, presentation and excel skills
- Strong experience developing and driving business strategies while leveraging quantitative and analytical skills
- Proven experience advising stakeholders and effectively influencing business partners and peers is critical
- Strong analytical skills including extensive experience with site tools like Google Analytics
List of Typical Experience For a Manager Marketing Manager Resume
1
Experience For Senior Digital Marketing Manager Resume
- Solid oral, written and presentation skills to effectively communicate and influence a cross functional team is required
- Possess strong analytical skills and experience in developing digital marketing KPIs and halo metrics
- Organizational skills with the ability to prioritize, multi-task and reassess priorities based on changing business needs
- Superior prioritization, workload balancing, assessment, time management and organizational skills
- Collaborate effectively with both internal and external partners. Experience working in a highly matrixed organization
- Strong partnership skills for use in both internal and external communities to develop and execute all store marketing programs
2
Experience For Assoc Marketing Manager Resume
- Solid background in data analytics and exceptional skills in producing insights
- Strong project management skills, with the ability to establish, communicate, and deliver against schedules
- Strong interpersonal skills, leadership, and ability to influence management is required
- Marketing communication, advertising and/or campaign development and video experience, with extensive experience working with or for an agency
- Solid background in Strategic and Operational Marketing campaigns with a strong understanding around audience segmentation and targeting
3
Experience For Senior Marketing Manager, Email Resume
- Two or more years of experience with managing/ supporting digital experiences
- Consult with multiple teams on user experience, SEO, SEM, social marketing, optimization, testing, and analytics to deliver successful digital experiences
- Strategic business and marketing plan experience, with strong analytic acumen
- Exceptional stakeholder management and influencing skills
- Experience building and deploying campaigns using common digital marketing tools, including email, online advertising, and social media
- Management experience leading teams including goal setting, managing team activities, and managing performance
- Past experience with email marketing, lead nurturing, marketing automation, and marketing analytics
- Relevant work experience in technology marketing, e.g., content, marcom, product marketing, industry or channel marketing
- Seven of more years of Digital Marketing experience driving top line strategies for large websites including lead acquisition
4
Experience For Software Marketing Manager Resume
- Have good working knowledge of tracking codes and ensure the reliable collection of data with marketing activity
- Experience in Marketing, including 5+ years in digital marketing
- Proven record of managing and executing marketing programs that drive customer acquisition, engagement and retention
- Use data and insights to evaluate marketing effectiveness; advise on future strategies and campaigns while communicating findings to all stakeholders
- Establish strong working relationships and be seen as a trusted partner and digital marketing expert among business unit leaders
- Experience managing large scale projects with multiple agile working teams
- Professional experience in marketing communications or product marketing, ideally, in an internet company
- Experienced in online marketing and content marketing
- Experience defining and executing an SEO/SEM strategy
5
Experience For ETF Marketing Manager Resume
- Experience managing websites and apps including project management of build and execution
- Professional experience in email marketing and/or database marketing
- Handle documentation management, change management, gating processes, prioritization and structured learning on all aspects of the My Verizon App
- Experience in digital marketing and social platforms for a leading consumer brand
- Proven understanding of investments and investment marketing material development and execution
- Marketing experience and 5+ years of Digital Marketing
- A proven track-record leading and managing SEO/SEM, ecommerce, omnichannel, website, apps, email, social, visualization, lead gen/lead nurture activities
- Excellent understanding of email marketing concepts and metrics
- A self-starter who has demonstrated success dealing with ambiguity and solving problems
6
Experience For Energy Marketing Manager Resume
- Experience in current digital marketing technologies such as marketing automation, analytics and personalization tools
- Express Sunoco’s social voice by managing the social creative and posts, through the effective monitoring and engagement of dialogues with consumers
- Hands-on experience in all aspects of e-mail marketing with an emphasis on e-commerce
- Develop creative briefs and take projects from kickoff to QA. Review creative against marketing strategy and provide effective, clear creative feedback
- Proven understanding of the digital and social media and e-commerce environment
- Experience in online marketing
7
Experience For Key Account Marketing Manager Resume
- Experience in a marketing role
- Experience with relevant platforms such as Google Analytics, CMS, email marketing and social tools/platforms
- Strong understanding of digital best practices and standards
- Analyze funnels and marketing plan effectiveness, and systematically optimize and report back on performance
- Experience partnering with business leads and creative teams to meet deadlines
8
Experience For Marketing Manager Sparkling Ciaf Mid Africa Resume
- Measure effectiveness of marketing programs
- Proposal/ RFP writing experience
- Collaborate across the organization to create robust and effective marketing campaigns
- Manage digital experiences in partnership with the EMEA Marketing Managers from inception through execution
- Experience working directly with the Creative Services, Development and QA teams
9
Experience For Marketing Manager, Customer Lifecycle Resume
- Demonstrated success in managing large, complex projects in cross-functional environments
- 7+ work experience, and 5+ years of an industry standard email marketing platform such as Marketo and/or Eloqua
- Digital marketing experience
- Set vision, strategic direction, and goals for the team to support a best-in-class, and when appropriate, omni-channel self serve experience
- Develop high level business cases to identify opportunities, and prioritize projects needed to drive call deflection both short and long term
- Identify opportunities and foster a culture of innovation to inform the product roadmap, and prioritize new initiatives
10
Experience For Capital Markets Marketing Manager Resume
- Three or more years of experience with Agile software development
- Attract and build out strong digital marketing team
- Manage stakeholders (internal and external) across functions to deliver the most effective output for the campaign
- Aid in the development of the online customer experience strategy and roadmap
- Consistently research data and techniques for better, more effective campaigns, landing pages, CTA’s, and content optimization
- Demonstrate an existing expert knowledge of social media platforms and analytics
- Experience with Google algorithms
- Independent, self-starter with strong attention to detail, who can produce high quality results in a timely fashion
- Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues Chicago
List of Typical Skills For a Manager Marketing Manager Resume
1
Skills For Senior Digital Marketing Manager Resume
- Experience in brand marketing including proven experience in community management and marketing campaign execution
- Experience in a test and learn environment with deep understanding of testing best practices including how to set up effective tests and validate learnings
- Excellent communication, interpersonal, team building and problem solving skills
- Experienced Project Management skills, including managing internal stakeholders, external agencies, and multiple campaigns and projects at once
- Strong commercial and technology understanding allied with the skills to translate this into creative results that resonate with consumers
2
Skills For Assoc Marketing Manager Resume
- Experience in executing marketing initiatives and campaigns, ideally gained from 5+ years of experience in a marketing or campaign management type role
- Proven track record of creating, driving and improving digital B2C lead generation campaigns with cost-effective results
- Proven experience in end-to-end campaign management including reverse briefing, copywriting, and execution
- Experience managing & leading a team with an ability to develop less experienced analysts
- Demonstrated ability to be a driver of change/risk taker: experience in implementing next-generation marketing campaigns and supportive technology
- Proven experience of working successfully in a matrix organization
- Effectively work under time pressure
- Marketing experience within a larger corporation and/or with a sales force would be advantageous
3
Skills For Senior Marketing Manager, Email Resume
- Owning our Philips Healthcare Transformation Services customer web experience and optimizing for conversion and engagement
- Excellent understanding of branding, marketing & advertising principles – with emphasis in digital web, mobile & social marketing
- Strong understanding of key online marketing principles, e.g. SEO, PPC, Analytic tools, Influencer and affiliate marketing
- Strong analytics and reporting background (i.e. tracking tools for desktop and mobile, creative and landing page optimizations)
- Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives
- Experience building and executing successful marketing plans that are creative, hypothesis-driven and highly analytical
- Experience using Salesforce, Adobe CQ, Adobe Target, and other email, CMS and targeting marketing platforms
- Proven record of managing and motivating high performing teams
- Experience in creating and optimizing Web sites for branding and demand creation objectives
4
Skills For Software Marketing Manager Resume
- Experience of working with marketing campaign tools, e.g. Hootsuite (Buffer), Talkwalker, Pardot and salesforce would be desirable
- Previous experience of briefing and managing a digital agency to deliver campaigns or new sited design for online
- Industrial Engineering Software: solid knowledge on Engineering software
- Related experience in digital marketing, demand generation, or marketing communications in a B2B/G, high-tech products/services environment
- Experience with design/graphic tools, digital tools and analytics packages including email, web analytics, CRM and marketing automation platforms
- Experience working in and/or leading teams in global, cross-functional environments and/or matrix organizations
- Experience in running performance/digital marketing channels (SEM/Display/Paid Social/Mobile)
- Experience working with or working at a media agency
- Strategic experience with integrating web behavior with marketing automation and CRM software
5
Skills For ETF Marketing Manager Resume
- Demonstrable experience in an online product management, marketing, or merchandising field
- Experience working with cloud computing technologies or companies
- Experience building full funnel marketing campaigns, inclusive of direct response, consideration, and awareness channels
- Strong knowledge of digital marketing, website management and marketing strategy
- Experience influencing and collaborating across a large, matrixed organization
- Previous experience working with data mining programs (i.e. Sales Menu, Business Objects, etc.)
- Strong knowledge of digital marketing, website management, and marketing strategy
- Demonstrable digital marketing experience
- Good technical understanding of how web sites are constructed (e.g. content management systems, basic HTML and rich media)
6
Skills For Energy Marketing Manager Resume
- A passion for technology with a creativity that creates amazing experiences and overcomes problems
- Demonstrable experience with email marketing, lead generation and SEO
- Strong ability to work with external agencies and managing performance
- Experience of leading a digital team with a very commercial outlook
- Evaluate the implementation and the effectiveness of the programs; determine successes and make recommendations on improvements going forward
- Brand marketing experience, preferably in digital
7
Skills For Key Account Marketing Manager Resume
- Experience in partnering with outside agencies & cross-functional teams
- Work experience in digital/online marketing
- Very strong attention to detail - essential
- Financial industry knowledge/experience also beneficial
- Excellent communicator – can articulate clearly and translate digital features into consumer benefits (and vice-versa)
8
Skills For Marketing Manager Sparkling Ciaf Mid Africa Resume
- Highly motivated, structured thinker and strong drive to lead a high performance team
- Strong ability to work with and influence external agencies and managing performance
- Self-starter with excellent time management
- Confident and “can do” attitude. Enthusiastic with strong desire to succeed
- Strong focus on results, not just activity
- Getting the basics right by adopting a ‘First time right’ attitude to the timely creation of quality materials, sticking closely to the process(s)
- Understanding of social selling programmes and use of LinkedIn Elevate would be desirable
- Managing the budget by establishing the correct media mix in order to reach the business ojectives
- Understanding of marketing channels (broadcast, print, etc.)
9
Skills For Marketing Manager, Customer Lifecycle Resume
- Crafting & controlling the customer journey- Lead the charge across teams to create a consistent online brand message and vision
- Are passionate about owning/creating campaign testing and measurement plans with minimal supervision or direction
- Expertise with the demand marketing funnel and interpreting funnel reporting
- A marketplace marketing background (ie understanding how supply and demand impact marketing strategies)
- Track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously in a fast-paced environment
10
Skills For Capital Markets Marketing Manager Resume
- Are looking to live in the Seattle area, one of the country’s fastest growing innovation economies for adtech, engineering, and creative
- Track record of designing and rolling-out innovative projects in Digital Marketing area
- Engage our seasoned sales team to create the best supporting materials and processes possible to increase velocity through existing and new sales channels
- Measure customer acquisition costs and optimize every funnel point -- using inbound marketing to turn leads into lifelong clients
- Drive eCommerce site awareness, traffic and conversion through on-line marketing campaigns (emailing, banners, search, affiliates, etc)
- Recommendation of eCommerce pages visuals accommodating both brand positioning and guidelines, and business needs
- Work with cross-functional teams including web development, IT, sales ops and field marketing
- Highly motivated, dynamic and customer-oriented leader who thrives in a challenging and changing environment
List of Typical Responsibilities For a Manager Marketing Manager Resume
1
Responsibilities For Senior Digital Marketing Manager Resume
- Strong organizational, time management and prioritization skills. Ability to manage multiple projects simultaneously
- Excellent communication skills (English and Chinese)
- Exceptional communication and prioritization skills
- Excellent interpersonal, written and verbal communication skills with ability to communicate and influence at multiple seniority levels
- Good judgment and communications skills
- Extensive, proven work & team management experience in (the ever-changing world of) digital, and gaming industry (mobile and apps beneficial)
- Digital marketing experience with 3+ years experience in email
2
Responsibilities For Assoc Marketing Manager Resume
- Expert project management skills and attention to detail
- Superb organizational skills and the ability to manage several high-profile commitments simultaneously
- 5-10-year experience with a proven track record in digital marketing, analytics, campaigns
- Superior project management skills with attention to detail and accuracy
- Design a test-and-learn infrastructure to move quickly and collaborate effectively across channels and teams
- Experience managing and optimizing display advertising
- Experience in creating and optimizing webpages: SEO strategies, user centric design and lead capturing
- Experience managing multiple strategic clients including ownership and oversight of budgets
- Experience in multichannel campaign design and execution, lead nurturing, and marketing database management
3
Responsibilities For Senior Marketing Manager, Email Resume
- Experience with complex segmenting/targeting strategies
- Demonstrable experience leading and managing SEO/SEM, Website campaigns
- Experience working cross-functionally with Designers, Web Developers, Marketing & Social Media Teams
- Foster strong working relationships with Demand Center experts and marketing partners
- Experience in marketing communications, digital marketing, and/or social media
- Experience leading and managing agency partners
- Experienced in planning and getting things done in a structured way
4
Responsibilities For Software Marketing Manager Resume
- Experience working with large and global email databases
- Timely and effective delivery of seasonal Marketing Plan through extensive cross-functional teams
- Credentials tied to investing or portfolio construction (CFA, CFP, CIMA, FRM), or equivalent experience encouraged
- End to end video production experience, from creative brief through production and post-production
- Manage workflow to ensure that strategic initiatives are prioritized and allocate appropriate resource accordingly
- Strong technical knowledge of algorithms for major search engines including Google, Bing, and Yahoo
5
Responsibilities For ETF Marketing Manager Resume
- Lead the day-to-day work required to deliver on this experience, developing requirements for, and ensuring execution of internal partners and outside agencies
- Strong knowledge of digital marketing channels, platforms, and technologies (web, mobile, social, display advertising, PPC, SEO, email)
- Experience working at a B2B technology company, and knowledge of lingo and trends in business IT
- Demonstrated examples of campaigns/strategies/tactics utilized to obtain successful results and be able to present marketing performance against ROI
- Experience with a studio, entertainment or brand management company required
- Experience in a digital campaign role, either client side or agency based
6
Responsibilities For Energy Marketing Manager Resume
- Build partnerships with external vendors:Align with external vendors to ensure strong relationships that support the team’s success
- Experience in customer-driven digital marketing, advertising, or eCommerce from
- Demonstrated agility and flexibility
- Deep operational experience of digital marketing programs and campaigns
- Solid grasp of online marketing optimization best practices
- UX design and commercial design experience, preferably in the travel industry
7
Responsibilities For Key Account Marketing Manager Resume
- Demonstrate in best practices for web- and mobile-based information architecture, in particular in relation to the online travel industry
- Experience with content management systems (Adobe AEM), analytics tools (Adobe Analytics), and project management software (Workfront & Rally)
- Enterprise software experience highly desirable
- Build business case for each new digital marketing program to drive volume in a cost effective manner
- Consolidate and share weekly, monthly, quarterly insights and reports to BU. Develop insights and present QBRs to executives
- Demonstrated ability to capture complex ideas in a clear, concise manner
- Work experience in the retail digital sector, preferably in specialty retail
- Excellent manager and team player
8
Responsibilities For Marketing Manager Sparkling Ciaf Mid Africa Resume
- Experience with product data feeds and optimization
- Enterprise software and/or B2B experience highly desirable
- Develop long-term strategic goals for the EMEA digital experiences
- Proven ability to lead a cross functional team
- A proven track-record in digital analytics, voice of the customer and ROI
- Strong attention to detail and project management; ability to deliver under deadlines with high quality
9
Responsibilities For Marketing Manager, Customer Lifecycle Resume
- Highly responsive with a strong dedication to client service
- Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues Myrtle Beach SC
- Writing and editing compelling ETF material
- Originating narratives or stories for our top-selling ETFs, helping to distinguish them in the marketplace
- Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues venue
- Strengthening global portfolio positioning, go to market strategies, market development and lifecycle management
- Keeping up to date with financial market events and the marketing created by our largest ETF competitors
10
Responsibilities For Capital Markets Marketing Manager Resume
- Gaining an in-depth understanding of program objectives and details
- Marketing background with website/eCommerce functionality
- Booking local talent for The Deck, Crossroads Restaurant, and Tent Pole Events
- Working knowledge of Wordpress, HTML, CSS, and JavaScript development and constraints
- Raising the caliber of core product support such as fact cards, commentaries and presentations
- Creating new and differentiated content for the web (leggmason.com)
- Contributing to new product launches
- Supporting new avenues of communication such as white papers or blogs from core thought leaders or personas at Legg Mason
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