Clinical Marketing Manager Resume Sample
Modesto Kerluke
6997 Esta Drive,
Philadelphia,
PA
+1 (555) 597 9131
Work Experience
Clinical Marketing Manager
05/2017
-
PRESENT
Chicago, IL
- Proven track record of delivering results, high initiative
- Excellent interpersonal skills including communication, collaboration, and negotiation capabilities
- Effective oral and written communication with medical professionals, scientists, peers, and senior management
- Independently set and manage multiple competing priorities
- Initiate, develop and execute marketing plan to increase market awareness, enable effective selling, deliver differentiated value to our customers and meet business unit financial goals
- Quality oriented approach and good communication skills are required competencies
- Monitor the competitive landscape, assess impact on Elekta’s offering and alert team when appropriate, to ensure an up to date competitive positioning and product comparison tools for the portfolio
Senior Clinical Marketing Manager
09/2010
-
12/2016
New York, NY
- Experience from working in and managing within a truly international, global organization
- Experience from working cross-functionally, and in cross-location teams
- Multi-task and successfully execute projects under a heavy workload and changing conditions
- Represent voice of clinician at PHC by spending time in market gaining a deep understanding of end users’ clinical workflow and operational requirements (30-40% of time in market)
- Develop and partner with colorectal surgeon’s and key opinion leaders both nationally and globally to implement leading robotic clinical programs and activities year around with a goal of strategically growing the use of da Vinci systems in Colorectal procedures
- Develop and implement the company’s marketing activities at key colorectal and general surgery surgical conferences, including symposia speakers, post graduate (PG) courses, live surgical broadcasts, and booth presence
- Collaboratively develop a clinical marketing strategy for PacBio’s short- and long-term strategic marketing plans with HQ and APAC teams
- Manage PacBio’s product positioning and messaging efforts in clinical market place
Clinical Workflows Marketing Manager
04/2005
-
06/2010
Phoenix, AZ
- Support PacBio’s ‘User Programs’ with clinicians at various locations within the region to provide a structured approach to establishing product value propositions that match clinician needs with research outcomes in a clinical setting
- Build a deep understanding in the clinical application of 360 Oncology/Care Management solutions
- Collaboratively develop a clinical marketing strategy for 360 Oncology’s short- and long-term strategic marketing plans with product management
- Create and deliver clinical product-related presentations, seminars and educational programs to business partners, clinicians, and internal staff ensuring content matches audience need and background
- Cultivate collaborative relationships with current and future thought leaders in academic and clinical medicine at the local, regional, national, and international level
- Develop the foundational data for clinical/application marketing material including promotional pieces, technical sales aids, etc., in conjunction with the marketing communications department
- Advise on clinical/application marketing material in conjunction with product management and marketing. Provide clinical and customer input to internal teams as it related to the use of our products and positioning with key customer groups
- Represent 360 Oncology at key events, functions, and forums related to select key customers, accounts, and societies
- Define and facilitate the initiation, execution, authoring, and publication of select clinical projects, partnering with the clinical studies group on execution and reporting for Varian sponsored studies
Education
Colorado State University - Global Campus
1999 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Participates in the Product Team discussions on product policy, marketing strategies, product roadmap and proposals for new development projects and aligns his roadmap
- Strong interpersonal skills including effective oral and written communications
- Strong presentation skills (development and delivery) to small and large audiences
- Strong verbal/written communication, teamwork, and interpersonal skills
- Strong project management skills with the ability to work on multiple projects simultaneously
- Strong organization and collaboration skills
- Experience with developing, presenting, and/or publishing clinical evidence. Experience with relevant and credible medical industry associations
How to write Clinical Marketing Manager Resume
Clinical Marketing Manager role is responsible for interpersonal, presentation, database, training, oncology, reporting, design, digital, travel, multimedia.
To write great resume for clinical marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Clinical Marketing Manager Resume
The section contact information is important in your clinical marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Clinical Marketing Manager Resume
The section work experience is an essential part of your clinical marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous clinical marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular clinical marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Clinical Marketing Manager resume experience can include:
- Develop, manage and leverage clinical relationships support broad business goals (e.g. poster development, white papers, presentations, clinical evidence, market and clinical evaluations)
- Helping consolidate these in User Needs fit for summative validation and Product Requirements
- Performing and organize design validation for PrP projects and keep design validation processes current to the latest standards
- Collecting, formulating, reviewing and validating User Needs with customers
- Experience developing and implementing marketing plans
- Demonstrated success in building clinical education and marketing programs
Education on a Clinical Marketing Manager Resume
Make sure to make education a priority on your clinical marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your clinical marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Clinical Marketing Manager Resume
When listing skills on your clinical marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical clinical marketing manager skills:
- Experience with developing, presenting, and/or publishing clinical evidence Experience with relevant and credible medical industry associations
- Good experience of managing/leading/inspiring distributors
- Lead a multidisciplinary team & communicate effectively in the team
- Demonstrated ability to work creatively amidst competing priorities
- Superior verbal/written communication, teambuilding, and interpersonal skills to work across multiple constituents
- Experience interfacing and presenting to all levels of the organization including external customers
List of Typical Experience For a Clinical Marketing Manager Resume
1
Experience For Senior Clinical Marketing Manager Resume
- Identify and develop speakers to participate in programs, symposia, and peer-to-peer educational plans
- Support the field teams with key account specialized program development and/or delivery
- Participation in key clinical trade events and conferences to understand the latest in clinical research and technique in order to incorporate into our programs while building relationship with key KOLs to develop a core group of educators that could support peer-to-peer education
- Partners to develop strategic clinical marketing plans and lead execution of tactics to accelerate market development for the Company’s growth drivers to become new standards of care
- Partner with product marketing, R&D, regulatory and clinical to develop clinical insight and data development roadmaps for programs at various stages of launch; manage project plans
- Develops and drives clinical messaging, conference and podium plans for effective dissemination of clinical evidence via podium and other communications vehicles at industry conferences
- Collaborates with Product Marketing, Clinical Affairs, and Medical Affairs to develop publication plan and review of publications
- Compose and lead cross functional teams to develop communication and launch plans for significant clinical achievements
2
Experience For Marketing Manager, Clinical Division Resume
- Monitor and document EP technologies on the market and in development, understanding product positioning, targeting and product strength; develop internal communications relative to these activities
- Develop and disseminate communications to positioning of Abbott technologies, including relative to the competition or blunt competitive messaging. Develops peer-to-peer enablement tools (including clinical compendiums, case studies, white papers, slide presentations) to effectively deliver clinical messaging and data to targeted audiences
- Develop internal clinical communications to educate field personnel on new products and publications (company and competitive) to drive effective discussions with customers
- Monitor and document industry trends including product, clinical and guideline updates
- Assures scientific integrity and accuracy in all presentations, materials, and publications developed by Clinical Marketing
3
Experience For Clinical Workflows Marketing Manager Resume
- Organize and lead cross functional teams to cover scientific sessions at major conferences and report key findings in a timely manner
- Work with Key Opinion Leader physicians to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians
- Deliver analysis and strategy to drive direction of the marketing of a procedures and/or system/instrument product line
- Develop an understanding of the value proposition and how to communicate that message to key customers and constituencies such as physicians, providers, payors, patients, and sales force
- Coordinate trade show activities, digital & website development, strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions
- Develop and partner with general surgeon’s and key opinion leaders nationally to implement leading robotic clinical programs and activities year around with a goal of strategically growing the use of da Vinci systems in General Surgery procedures
- Develop and implement the company’s marketing activities at key general surgical conferences, including symposia speakers, post graduate (PG) courses, live surgical broadcasts, and booth presence
4
Experience For Marketing Manager / Clinical Liaison Resume
- Partner with Key Surgical Societies and their leadership to support the adoption of da Vinci use in General Surgery. Develop and execute educational and clinical activities with relevant Fellowship and Residency Programs
- Builds strong relationships with leading KOL’s around the world
- Develops product marketing bulletins on new and current products
- Fuel the adoption of Philips Avent innovations in the marketplace across target growth markets, through taking ownership for the clinical roadmap
- Partner with Clinical Affairs department to develop and
- Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for the CRM portfolio of products
5
Experience For Oncology Clinical Marketing Manager Resume
- Provides communication to sales team on market released products
- Partner with Innovation & Development to provide clinical perspective in New Product Development and source Key Opinion Leader (KOL) experts in co-developing propositions. To continue to provide clinical insights into Marketing to ensure an integral proposition is maintained end to end
- Lead Philips Avent’s external scientific relations program, including collaboration with world renowned pediatric nutrition institutes, while ensuring cultivation of new clinical partnerships in key growth markets
- Lead and manage the Key Opinion Leader (KOL) strategy: ensure studies lead to publications in peer reviewed journals, while also cultivating future KOL endorsements
- Partner with Philips Health Systems, Innovation & Development and Philips Research to establish a Cross-Sector Medical Advisory Board
6
Experience For Ultrasound Clinical Marketing Manager Resume
- Lead development of luminary publications, clinical white papers, independent clinical investigations, while working with leading researchers and academics to develop post market protocols to support clinical and marketing efforts
- Manage clinical claims and copy approval process for all marketing assets
- Facilitates communications and necessary framework of clinical based information that is necessary to support driving physician referrals and education about NCH’s clinical capabilities
- Develops and drives clinical messaging, conference and podium plans for effective dissemination of clinical evidence/trials and outcomes via podium and other communications vehicles at industry conferences and community events
- Collaborates with Strategic Marketing Managers, Senior Leadership, Medical Staff and Service Line leaders to develop annual plans and review of publications that have a clinical component
- Develop strong working knowledge of electronic publication (EP) technologies
7
Experience For Marketing Manager Post Analytical Clinical Resume
- Organizes and leads cross functional teams to develop communication and plans for significant clinical achievements
- Monitors and documents EP technologies on the market and in development, understanding NCH’s positioning, targeting and capability strengths; develop internal communications relative to these activities
- Develops and disseminates communications to positioning of NCH, including relative to the competition or blunt competitive messaging. Develops peer-to-peer enablement tools (including clinical compendiums, case studies, and white papers, slide presentations) to effectively deliver clinical messaging and data to targeted audiences
- Verbal, written and presentation skills to represent NCH in business development interactions
- Develops internal clinical communications to educate personnel on new products and services to drive effective discussions with patients
- Experience of at least 7 Years above
- Experience in clinical research is an asset
- Strong clinical background/knowledge
- Planning, coordinating and organizing all activities, deliverables to be executed for given PrP project by the applications team
8
Experience For Clinical Marketing Manager, Vascular Access Resume
- Supporting the R&D departments during the R&D process with user insights
- Providing input for creation of proof-points and support clinical post market studies for Downstream Marketing materials
- Conducting clinical feasibility studies and early investigations of new products or product features
- Monitors and documents industry trends including product, clinical and guideline updates
- Complies with regulatory requirements, NCH policies, operating procedures, processes, and task assignments
- Conduct the marketing plan for AT in Saudi Arabia
- Deep Understanding of system parameters and their influence on image quality and dose
9
Experience For Global Clinical Marketing Manager Resume
- Technical and managerial understanding of high- tech products
- Support to sales personnel through customer visits, problem resolution, trouble shooting & technical discussion of the product with lab
- Induction/Clinical training for new joiners
- Organizes and leads cross functional teams to cover scientific/medical sessions at major conferences/meetings and report key findings in a timely manner
- Interpersonal skills necessary to interact effectively with all levels of hospital staff, physicians, external contacts and patients. Ability to work within a team and as an individual contributor in a fast-paced, changing environment
10
Experience For M HIS Clinical Marketing Manager Resume
- Provide clinical advanced applications training within AT Cardiology, IR and the surgical arena and be familiar with the Hybrid OR concept
- Speaker agreements with KOLs in Cardiology, IR, Neuro
- Special Focus on key opinion leader sites, deal with IQ escalations difficult cases along with IQ specialist to achieve customer satisfaction
- Provide analysis of customers situation and collaboration with the IQ team in HQ
- Establish and maintain close contacts with Key Accounts, Key Opinion Leaders and Universities to build a network of high profile customer base
List of Typical Skills For a Clinical Marketing Manager Resume
1
Skills For Senior Clinical Marketing Manager Resume
- Capable of preparing and delivering effective presentations
- Hospital/Medical Device industry experience in, preferably providing clinical insights to strategic marketing leadership
- Experience identifying and cultivating new opportunities for revenue generation
- Proven track record of delivering results and high-quality work
- Lead the clinical prioritization planning for congresses and publications
- Previous experience with the health care system and selling to economic buyers
- Helps lead KOL and medical society advocacy to support driving clinical evidence into guidelines and clinical practice
2
Skills For Marketing Manager, Clinical Division Resume
- Develop strong working knowledge of EP technologies
- Experience working with stakeholders in clinical setting (hospital, clinic, etc)
- Relevant experience working with medical marketing projects in the medical device or pharmaceutical industry
- Clinical and technical writing comprehension / experience
- Demonstrated interest in healthcare and medical devices
- A proven record of achievement and leadership
- Proven ability to solve open-ended problems and work cross-functionally to implement initiatives
- Prefered: 2 years of general surgery related experience
- Independently establish and manage multiple priorities
3
Skills For Clinical Workflows Marketing Manager Resume
- Experience in creating clinical and operational messaging
- Experience defining and deploying clinical education to clinicians and reps
- Training of lab staff on instrument & software to perform test of pre-natal screening
- Working knowledge of cardiac rhythm products, clinical data, business plans and competitive products
- In-depth understanding & knowledge of reporting software for prenatal screening
- Work with the clinical selling and support teams to understand gaps in current educational programs and train the trainer on new materials being offered
4
Skills For Marketing Manager / Clinical Liaison Resume
- Conduct customer training programs on existing and new products/technologies of CDD
- Develops new scientific methods to solving new diagnostic and therapeutic problems
- Provide clinical marketing support and representation for various trade shows and conferences
- Define publication strategy and ensure timely publications resulting from clinical studies
- Comfortable networking at multiple levels
- Travel, including internationally approximately 30% of the time
5
Skills For Oncology Clinical Marketing Manager Resume
- Able to travel at short notices, conduct hands-on training programs
- Lead the Clinical and Economic Marketing efforts for heart failure / cardiac resynchronization therapy team
- Synthesize new data into compelling and simple concepts to make it concise and consumable
- Obtains and completes LMS training plan specific to assigned responsibility
- Acts as a peer to global key-customers and key-users in luminary sites to stay on top of clinical developments and trends
- Be conversant with a wide body of knowledge related to his specialist field
- Keep up to date with developments within own discipline/area To use scientific principles and methods to identify the clinical problems, undertake the necessary investigations and interpret the results to provide a solution to the problem
6
Skills For Ultrasound Clinical Marketing Manager Resume
- Apply these principles to investigations, unresolved problems and new research projects
- Develop and implement clinical marketing plans in support of the North American Sleep Marketing team’s general business objectives, working closely with product management and marketing managers to prioritize programs
- Work with various internal stakeholders including Sales, Medical Affairs, Market Access, Product Management and Commercial Learning to understand customer needs, competitive threats and look for opportunities to capitalize on ResMed’s offerings
- Keep current on and provide periodic updates on clinical guidelines, recommendations, and other developments stemming from key professional societies and industry associations
- Participate in various sales situations (internal sales meetings, trade shows, customer visits, etc.) to effectively represent the company and the product(s)
7
Skills For Marketing Manager Post Analytical Clinical Resume
- Develop, own and maintain a compendium of clinical and scientific research, publications, abstracts, etc
- Safeguards the clinical usefulness of our product offerings as tools for diagnostic decision making and their usability in user interaction, patient handling & workflow
- Is responsible for the quality and clinical relevance of the MR protocol database and the user instructions
- Develop a plan, grounded in the business strategy, to build and generate evidence to support our products and our educational offerings. Work as part of a broader team to implement evidence plans
- Provide strong clinical input into product development and commercialization programs
- Stay abreast with relevant clinical literature
- Establish a network of clinical and industry thought leaders to build and support the various programs, and provide critical input to the business. Proactively seek input from clinician community into study design
8
Skills For Clinical Marketing Manager, Vascular Access Resume
- Participate in the development of strategies and implementation plans in cooperation with relevant Key Opinion Leaders and global counterparts, modify clinical content for innovative protocol frameworks to ensure relevancy to the US market
- Relevant experience working with medical marketing projects in the medical device or pharmaceutical industry
- In cooperation with Marketing Communications, develop tools to merchandise and support programs
- Clarify the brand positioning of our professional education program; develop a strategy for future curriculum; and work with the Clinical Consulting team to deliver additional value
- Experience in marketing, clinical, scientific, sales, or sales support role
- In product management, marketing and/or lab operations or equivalent combination
9
Skills For Global Clinical Marketing Manager Resume
- True team player who enjoys working with many different stakeholders, both internally and externally
- Travel 30-40%, mostly domestic
- Work in a structured manner with a sense of creativity
- English level (Medium-High), Microsoft Office tools level (Medium-High)
- Trained and/or educated in the MR/Radiology environment
- Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones
- Clinically focused and comfortable working with physicians, nurses, technologists and other clinicians on a regular basis
10
Skills For M HIS Clinical Marketing Manager Resume
- Practice in the medical field
- Communicate confidently and fluently with other medical colleagues as well as non-medical personnel
- Able to work with various cross-functional personnel – both medical and essentially non-medical colleagues
- Understand market needs and dynamics, business growth and development
- Strategic thinker with hand on capabilities
- Willingness to travel >50% of the time region
- Champion data that supports our products, features, new indications and market penetration
- Partner with Clinical Affairs, Reimbursement Healthcare Economics, Reimbursement Economic Managers (REMs), Channel Marketing and Competitive Marketing to align on priorities and communications planning
- Manage the CRT Tiger Team to align internal Medtronic experts with global customers
List of Typical Responsibilities For a Clinical Marketing Manager Resume
1
Responsibilities For Senior Clinical Marketing Manager Resume
- Support customers in their research and clinical work to increase joint collaborations
- Organize CMEs/Advisory board & ISPs in associations with various societies like ISCCM & FMF/FOGSI
- Conduct and participate in various CMEs, symposia, scientific meets, presentations, RTMs & demonstrations to drive business
- Clinical Audits, Data Generation and preparation of white papers or scientific studies
- Continuous customer responsiveness to all clinical complaints, issues and queries
2
Responsibilities For Marketing Manager, Clinical Division Resume
- Circulation of mailers, scientific promotional material, new updates to CDD sales team and customers – monthly/ Quarterly
- Collect, collate and provide market intelligence
- Track and monitor the usage pattern of the customers, act as the first point of contact for all technical queries of the customers
- CDD India AOP performance / business growth
- Lead generation & Database quality in CDD segment
- CDD India new product introduction efficiency in responsible market
- MBBS (MD preferable)
- Gather necessary competitive intelligence from technical/clinical /medical aspect. Advise colleagues in Product Marketing, innovation and communication on new technical and clinical developments, and to support in writing commercial and technical requirement documents in order to assure that these specifications incorporate solutions for the relevant clinical needs
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