Product Marketing Manager Resume Sample
Daniela Lindgren
54552 Hilll Fall,
Dallas,
TX
+1 (555) 818 7918
Work Experience
Product Marketing Manager
07/2015
-
PRESENT
Los Angeles, CA
- Be the expert on your buyers, how they buy and their buying criteria. Coordinate market research efforts to understand market needs, capture the voice-of-the-customer (e.g. customer advisory board, customer observations) and ensure it is represented in every conversation
- Be the expert on your competition and how to win against them. Deliver actionable competitive analyses to sales & to product management
- Manage and lead integrated full-funnel marketing activities
- Act as the primary Superbrand point of contact for all product and related teams
- Drive product launches, announcements, campaigns programs and initiatives
- Own product naming, messaging, positioning and marketing creative
- Influence product strategy, testing, research and content
- Support product briefing, exploration, design, partnerships and events
Technical Product Marketing Manager
03/2013
-
06/2015
San Francisco, CA
- Surface product opportunities and challenges
- Developing and overseeing the planning and launch of new capabilities for technical products and capabilities, those oriented towards the development and partner communities
- Developing and creating product positioning which differentiates Blackboard from the competition
- Developing and delivering sales enablement plans, tools and training content to drive sales effectiveness across the products in your portfolio
- Developing internal and external communication plans through collaboration with Product Management and Corporate and Field Marketing in the Market Readiness Process
- Related marketing or communication experience
- Deep working knowledge of brand presences on Facebook, Twitter, and YouTube
- Passion for knowledge regarding emerging social platforms & technologies
Group Product Marketing Manager
02/2008
-
09/2012
New York, NY
- Project leadership and process excellence
- Generate ideas and work within minimal guidance
- A track record of excellent results supported by data driven metrics
- Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales and partner organization success
- Deeply understand customer usage of the product and value they receive and use that information to set product pricing to meet revenue and profitability objectives
- Present the product at industry events, conferences, analyst and media briefings, and critical customer meetings
- Create and distribute new product launch kits to Regional Marketing teams, PR, Retail Services, etc. Review and approve online retail toolkits, PR advisories/QA’s, packaging and other marketing materials
- Work closely with Adobe’s Global Marketing Organization to develop strategic programs that drive demand and pipeline
- Create and manage marketing plans gathering input from cross-functional stake holders
Education
University of Connecticut School of Business
2003 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Strong combination of data analysis skills and marketing/business skills
- Strong teamwork skills including demonstrated ability to function across matrixed teams without formal reporting relationships
- Excellent communication skills with experience in leading technical and non-technical discussions with engineers
- Strong organizational skills and demonstrated ability to carry out a variety of tasks
- Experience working in a collaborative team oriented environment, using excellent interpersonal skills
- Fluent English skills are essential and German skills is nice to have
- Strong oral and written communication skills are crucial, as well as ability to think clearly and analytically, solve problems, and prioritize work on projects
How to write Product Marketing Manager Resume
Product Marketing Manager role is responsible for presentation, analytical, business, interpersonal, marketing, organizational, technical, cross-functional, leadership, communications.
To write great resume for product marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Product Marketing Manager Resume
The section contact information is important in your product marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Product Marketing Manager Resume
The section work experience is an essential part of your product marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous product marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular product marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Product Marketing Manager resume experience can include:
- Proven stellar oral and written communications skills 6. Demonstrated analytical and process skills
- Strong collaboration skills and demonstrated ability to work effectively across functions (product leaders, sales, channel & vertical marketing, etc.)
- Strong organizational skills, Strong Leadership, good at team work, be proactive and strong execution
- Excellent writing experience in marketing, business, or technical writing. Strong business grammar and communication skills - both oral and written
- Project management experience with excellent organization and people skills with the ability to set priorities
- Excellent communication and interpersonal skills with ability to work effectively with other departments within the organization
Education on a Product Marketing Manager Resume
Make sure to make education a priority on your product marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your product marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Product Marketing Manager Resume
When listing skills on your product marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical product marketing manager skills:
- Strong technical skills balanced with consulting, influencing, communication and interpersonal skills
- Strong leadership skills – leads by example, wins support from cross functional teams, visionary, problem solver with great customer facing skills
- Excellent interpersonal skills, as well as written and oral communication skills
- Outstanding organizational skills and project management skills
- Experience working in a collaborative, team oriented environment using excellent interpersonal skills
- Strong analytical and data-mining aptitude, coupled with strong SQL and Microsoft Excel skills
List of Typical Experience For a Product Marketing Manager Resume
1
Experience For Technical Product Marketing Manager Resume
- A good communicator, verbally and in writing, with adequate listening and presentation skills. Excellent English is an absolute prerequisite
- Strong team player possessing excellent communication and presentation skills
- Strong management, organization, and interpersonal skills with an ability to set priorities that solve problems and take on multiple tasks
- Interface with engineering, operations and sales to develop new products or enhance existing products Strong analytical skills and experience
- Strong organization and coordination skills with the ability to prioritize workload
- Proven sales strategy support skills and demonstrated track record of supporting profitable business growth
- Excellent people skills and proven ability to work with staff at a range of levels
- Proven cross-group collaborator with strong communication/relationship skills
- Strong skills in strategy development with proven ability to analyze and develop insights about industries, markets and businesses
2
Experience For Digital Product Marketing Manager Resume
- Strong collaboration skills and experience with managing cross functional teams
- Strong cross functional skills including work with engineering, sales and operations
- Exceptional writing/copywriting skills and experience, with careful attention to detail, accuracy and quality
- Superior marketing/sales skills, with demonstrated ability to influence (written/oral communication) internal and external stakeholders
- Possess excellent organizational, program management, oral and written communication skills
- Strong presentation skills and work ethic
- Communication skills. Experience communicating to internal executive, product teams, and consumer-facing audiences
- Excellent people and management skills to interact across functional boundaries
3
Experience For Group Product Marketing Manager Resume
- Excellent verbal and written communication and presentation skills needed
- Excellent people and project management skills to interact with staff, colleagues, and third parties
- Very high analytical skills and good with numbers
- Excellent written, verbal, and presentational communication skills and ability to translate technology features into business benefits
- Solid experience and proven track record in go-to-market planning, product launches, product marketing, partnering with product and marketing teams
- Proven ability to effectively articulate our solution to varying audiences
- Strong PC skills (Outlook, Word, Excel, Powerpoint, Salesforce, Partner Portals)
4
Experience For Product & Marketing Manager Resume
- Strong management skills and ability to interact with staff, colleagues, cross-functional teams, and third parties
- Very strong verbal and written communicating skills, able to present to a wider forum of key stakeholders
- Possesses excellent communication, negotiation, presentation and report writing skills
- Strong leadership skill with a proven track record of delivering projects/tasks on time
- Proven creative skills including ability to generate new ideas and work cross-functionally to fully flesh out an idea to a campaign plan
- Very good planning and project management skills
- Strong analytical skills with ability to drive meaningful actions from data
5
Experience For Software Product Marketing Manager Resume
- Lead cross-functional teams through influence versus direct management; excellent interpersonal skills
- Excellent oral and written communication and presentation skills (Dutch and English)
- Excellent communication skills for both writing, and delivery; ability to present to small and large audiences
- Excellent facilitation skills and ability to influence. Drives for collaboration, but not necessarily consensus
- Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of business audiences
- Demonstrated accuracy, attention to detail, and business analytical skills
- Excellent leadership skills, with ability to positively support, influence and lead internal and external customers as well as peer groups with organization
- Strong communication and presentation skills in English and Japanese
- Excellent communication skills with both internal and external stakeholders
6
Experience For Assistant Product Marketing Manager Resume
- Strong presentation skills. Expert in PowerPoint presentation preparation and execution
- Strong presentation skills – written and verbal – to share and communicate strategy
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, as well as third-parties
- Excellent written and oral communication skills (including presentations)
- Strong multi-tasking skills with ability to work on multiple projects simultaneously
7
Experience For Partner Product Marketing Manager Resume
- Strong computer skills in office applications (e.g., MS Word, MS Excel) and presentation tools (e.g., MS PowerPoint), are critical
- Excellent communication skills in both written and oral form
- Sharp eye for detail and proven project management and operational skills
- Strong financial, competitive analysis, and technical skills
- Excellent interpersonal skills to interact with staff, colleagues and cross-functional teams, and third party suppliers
- Excellent written and presentation skills, and tech savvy
- Analytical and strategic thinking skills paired with strong executional bias
- Effective data analytic skills
8
Experience For Monetization Product Marketing Manager Resume
- Good communication and presentation skills. Need to be able to articulate benefits are Rambus’ technology clearly and concisely
- Excellent computer skills, particularly with Microsoft Office applications
- Proven ability to work effectively on teams to accomplish goals and objectives
- Being relentless about learning and expanding our skills in areas that scare us the most
- Outstanding communication skills, with the ability to formulate a compelling story to multiple audiences
9
Experience For Field Product Marketing Manager Resume
- Outstanding written, verbal communications and presentation skills
- Outstanding communication skills, with a keen ability to simplify complex concepts and thought leadership
- Outstanding communication skills, with a keen ability to simplify complex concepts
- Strong experience in customer facing roles, including channel training, strategic go-to-market planning, and joint marketing campaign execution
- Develop comprehensive and effective pre and post launch marketing strategies focused on customer experience and product positioning in market
- Analyze effectiveness of marketing programs with a strong understanding of their financial impact on Kabam games
- Min. 5 years’ experience in marketing of semiconductor products, ideally with experience of working in the automotive industry
10
Experience For Senior Global Product Marketing Manager Resume
- Software product marketing experience, with at least 2 years experience in a field facing role
- Experience with ad creation / design, e-commerce, social media, copywriting, online advertising or ad metrics strongly desired
- Experience managing the creation and execution of effective technical product marketing and enablement content for use across sales stages
- Experience in the technology, Internet and/or media industries, including international experience
- Experience in B2B marketing or equivalent relevant technical experience
- Work effectively across AWS with groups such as account management, business development, recruiting, evangelists to achieve business goals
- Identify and execute on breakthrough product marketing activities that reach the target audience effectively
List of Typical Skills For a Product Marketing Manager Resume
1
Skills For Technical Product Marketing Manager Resume
- A team player with excellent technical writing, verbal communication and presentation skills Organization and project management skills are essential
- Demonstrated success working with cross functional teams and effective project management and analytical/decision-making skills
- Excellent oral and written communication skills and presentation experience
- Effective marketing skills: segmentation, planning, positioning, value proposition creation, messaging
- Solid product management / marketing experience with proven ability in developing and executing marketing plans
2
Skills For Digital Product Marketing Manager Resume
- Proven project and time management skills, taking ownership, delivering results and meeting multiple deadlines
- Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting/selling ideas in this role
- Demonstrated skills in messaging, positioning offerings
- Excellent written and verbal English skills are essential, including presenting to management
- Change management skills and experience in leading or supporting change management initiatives across one, or multiple, organizations required
- Strong negotiating, presentation and closing skills
3
Skills For Group Product Marketing Manager Resume
- Excellent skills in writing, visualization of ideas and data, and presenting to large audiences
- Strong overall marketing, research, and planning skills and
- Demonstrated experience showing initiative, creativity, strategic capabilities, and effectiveness in complex, rapidly changing environments
- Strong experience in multi-tasking and prioritizing among a wide range of responsibilities
- Demonstrated experience showing initiative, creativity, strategy capabilities and effectiveness in complex, rapidly changing environment
4
Skills For Product & Marketing Manager Resume
- Strong experience in multitasking and prioritizing among wide range of responsibilities
- Excellent communication skills and expertise communicating to technical, business and consumer-facing audiences
- Proven decision-making skills and deal with ambiguous situations
- Strong interpersonal and team-building skills; ability to work with a diverse team and influence/drive change across functional and business boundaries
- Excellent customer experience intuition; demonstrated success in creating innovative and user-friendly campaigns
- Strong commercial, business, marketing, and customer skills
- Strong team collaboration and critical thinking skills
5
Skills For Software Product Marketing Manager Resume
- Strong analytical ability and outstanding communication skills
- Excellent interpersonal skills, including the ability to work directly with executive teams
- Strong leader with proven experience in leading cross-functional teams
- Excellent communication skills: verbal, written, presentation as well as sales training
- A team player with excellent technical writing, verbal communication and presentation skills
- Strong analytical skills and results oriented marketing
- Strong analytical skills and passion for analyzing products, competitors, and market dynamics
- A problem solver with strong communication and organizational skills
6
Skills For Assistant Product Marketing Manager Resume
- Excellent people and management skills to interact with colleagues, cross-functional teams clients, prospects, and third parties
- Exceptional communication and strong public speaking and presentation skills
- Experience demonstrating organization skills
- Outstanding execution, resourcefulness and problem-solving skills
- Marketing experience, ideally in the business applications market with industry experience
7
Skills For Partner Product Marketing Manager Resume
- Outstanding project management skills with the ability to work in a collaborative matrixed environment and influence across the organization
- Proven experience developing, measuring, and optimizing marketing programs
- Proven experience leading, conceptualizing, scoping & executing cross-functional projects to strict deadlines
- Expert writing skills, editing and proof reading abilities
- Experience managing online customer experience, marketing strategies, and merchandising, preferably in retail or e-commerce
- Experience with multichannel advertising and direct mail programs, and a solid understanding of advertising technologies, products and business trends
8
Skills For Monetization Product Marketing Manager Resume
- Strong experience developing compelling messaging for consumer-oriented tech product, based on user research and insights
- Strong experience developing compelling messaging for a small business or consumer-oriented SaaS or technology product, based on user research and insights
- Proven experience in customer engagement, application engineering or technical marketing and software product management in the technical field
- Solid experience using Microsoft Office programs including but not limited to, Word, Excel & PPT
- Experience managing and prioritizing several deliverables
- Demonstrable experience of small, medium and national sized businesses with a strong understanding on behavioral traits and buying preferences
- Prior experience working on an e-commerce ordering process
9
Skills For Field Product Marketing Manager Resume
- Strong aptitude for distilling complex technical differentiators into simple, sticky stories. Expert at creating effective PowerPoint presentations
- Identify and execute on breakthrough product marketing activities that reach target audience effectively e.g. speaking opportunities and webinar`s
- Technical marketing and/or product/program management experience with a proven track record of successfully leading initiatives at (global) scale
- Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product direction and positioning
- Product marketing experience in business applications, including experience in cloud / SaaS environments
- Based on corporate objectives, create and own a segment plan to cost effectively support lead and client acquisition goals working across marketing and sales
- Proven track record in developing highly effective sales presentations and marketing collateral
10
Skills For Senior Global Product Marketing Manager Resume
- Lead the team process of identifying and prioritizing key intelligence topics to drive insight priorities that impact the business
- Demonstrated experience establishing and growing tier 1 and 2 customer bases
- Develop compelling messaging and value propositions to help customers more effectively use Thumbtack, based on user and competitive insights
- Experience managing a team of highly skilled individuals
- Strong experience within the IT Business and the ability to drive sales with creative marketing ideas and strategies
- Strong affinity for understanding target audience needs and buyer priorities
- Product launch experience with a strong understanding of product development
List of Typical Responsibilities For a Product Marketing Manager Resume
1
Responsibilities For Technical Product Marketing Manager Resume
- Strong analytical skills. Comfortable with running data analysis and effectively present to relevant stakeholders
- Project management ninja with excellent organization and people skills with the ability to set priorities, problem solve and multi-task
- Data-driven with strong quantitative and analytical ability, excellent communication skills
- Strong leadership and management skills; proven success leading a high-performing cross-functional team
- Strong project management and excellent written and verbal communication skills are necessary
- Project management experience with organization and people skills with the ability to set priorities, solve problem and multi-task
- Account-based marketing skills and experience understanding and supporting large/complex true enterprise-wide multi-year deals
- Presentable with good communications and interpersonal skills in both writing and public speaking
2
Responsibilities For Digital Product Marketing Manager Resume
- Strong skills in Microsoft suite and other related technology platforms including SalesForce.com
- Excellent communications and creative skills
- Strong quantitative and qualitative analytic skills, specifically marketing and financial analysis
- Demonstrated project management or program management skills
- Proven sales strategy support skills and track record of supporting profitable business growth
3
Responsibilities For Group Product Marketing Manager Resume
- Exceptional analytical skills; strong focus on ROI
- Excellent communication and interpersonal skills, internal & external
- Strong leadership skills with an appreciation for working in a matrix organization
- Prior MS Office skills
- Experience working with and managing agencies (e.g. strategy, user-experience, interactive)
- Product marketing experience including 1+ years managerial experience
- Proven experience driving marketing strategies
4
Responsibilities For Product & Marketing Manager Resume
- Strong experience with product launches (including mobile) and consumer campaigns
- Strong experience with direct response marketing (strategic and executional)
- Strategic, creative thinking and analytical skills coupled with keen business sense to deliver analyses, insights and program development
- Proven ability to prepare and execute effective product marketing plans and strategies
- Demonstrated experience and knowledge of marketing, sales and business processes
- Strong business acumen and technology product marketing experience from a technology SaaS/E-commerce company with a subscription-based model
- Experience interpreting digital metrics and demonstrated ability to proactively develop tactics based on usage data
- Proven experience marketing to a scientific audience
5
Responsibilities For Software Product Marketing Manager Resume
- Strong experience in using Simulink in real design projects
- Results oriented, self-starting with exceptional interpersonal, written and communication skills
- Prior experience in a Marketing Management or equivalent role
- Experience in product management. Experience in operational marketing or in sales would be appreciated
- Exceptional communication and presentation skills; high comfort level in presenting to a range of stakeholders, both peer groups and management teams
- Creative writing skills required
- Strong customer focus, attention to detail, fast acting and excellent communicator
- Be and energetic, self-starter with superior interpersonal and collaboration skills
6
Responsibilities For Assistant Product Marketing Manager Resume
- Demonstrated experience negotiating successful deals with external partners
- Exceptional communication (written and verbal) and change management skills
- Communicate effectively to large groups of people
- Computer skills (MS Office suite, internet research)
- Experience as a proven cross-functional team leader
- Work effectively across Amazon Global Selling with groups such as sales, business development, UX, and product management to achieve business goals
- A bias for action to develop and effectively deliver innovative marketing assets (product videos, web content)
- Strong experience in working with cross-functional teams
7
Responsibilities For Partner Product Marketing Manager Resume
- Champion level attention to detail and organizational skills
- Communicate complex concepts to executive team with proven experience driving decision making
- Be a key source of cultural and competitive marketplace dynamics, influencing product and marketing plans to effectively succeed in Europe
- Experience in driving cross functional teams with proven results
- Strong experience at running tests for product expansion
- Superior project management skills; results focused with superb execution and follow-through; highly detail-oriented
8
Responsibilities For Monetization Product Marketing Manager Resume
- Effectively manage product launches in close partnership with channel, customer and field sales organizations
- Pragmatic, analytical, good at prioritization and trade-offs
- Leadership skills and ability to influence peers and counterparts in cross-functional teams
- Demonstrated ability to solve difficult problems with effective, holistic solutions
- Excel, Word, Outlook & PowerPoint skills
9
Responsibilities For Field Product Marketing Manager Resume
- Relationship management and negotiation skills required
- Strong Powerpoint experience (Advanced user)
- Good Excel experience (Intermediate user)
- MS office skills, especially Excel and PowerPoint,
- Able to interact with all functions, customers, and distributors effectively
- Proven experience in developing business cases, successful management of objectives and organization of new product launches based on customer needs
- Comfortable working with colleagues in a variety geographic locations; demonstrated ability to be effective in virtual working environments
- Experience with an Automotive OEM, or experience working in the automotive vertical for a Telecommunications or IT Software Company
- Written and verbal communication skills are key
10
Responsibilities For Senior Global Product Marketing Manager Resume
- Work effectively with internal cross-functional teams and external customers
- Drive ideas from concept to completion through superior organizational and project management skills
- Work effectively in a heavily cross functional, fast-paced environment
- Advertising, media buying, measurement or consumer insights experience
- Quantifying and prioritizing product market opportunity
- Collecting and prioritizing product introduction and improvement recommendations and analyze
- Positioning, market analysis to develop and/or validate target market needs, value proposition, and competitive landscape, segmentation and pricing models
- Improving product customer experience
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