Principal Product Marketing Manager Resume Sample
Cortez McKenzie
430 Keeley Route,
San Francisco,
CA
+1 (555) 714 1877
Work Experience
Principal Product Marketing Manager
07/2017
-
PRESENT
Detroit, MI
- Relevant work experience in consumer marketing including Go To Market strategy, product marketing and/or digital/high-technology consumer companies/products
- Experiencing using customer insights and data to deeply understand target customers and executing research programs
- Drive direct customer awareness of VCE’s differentiated customer value through regular interaction with customers in VCE’s Customer Technology Center
- Developing product positioning and messaging that clearly differentiate Commvault’s solutions
- Positioning Commvault’s solutions to meet key buyer needs in targeted market segments and vertical markets. Understanding the buyer selection/decision criteria and preferences via persona-driven methodologies
- Articulating the value proposition and developing creative, compelling sales tools for the sales organization to leverage in sales cycles
- Collaborating with product management, direct sales, channel sales, marcom, PR and services to define and execute a go-to-market strategy for enabling the mobile workforce with Commvault solutions
- Planning and managing the launch of new products and releases
- Developing marketing tools for partners
Senior Principal Product Marketing Manager
09/2010
-
01/2017
Detroit, MI
- Technology marketing experience, preferably in enterprise software product marketing
- Technology experience in one or more areas desired (data management, database, analytics, DevOps management, application protection and recovery
- Extensive experience marketing business or database applications for enterprise environments
- Strong domain knowledge of software storage management, data management, business application and database management
- Excellent ability to determine, communicate and evangelize strategies and vision
- Strong business/financial skills and hands-on customer experience
- Demonstrated flexibility to advance marketing strategies in a fast-paced, fluid, cross-functional, matrixed environment
Principal, Product Marketing Manager
08/2004
-
06/2010
San Francisco, CA
- Demonstrated success in defining and implementing marketing strategies that cross organizational boundaries
- Excellent writing, organization and project management skills
- Outstanding written and verbal communications skills with the ability to explain and translate complex technology concepts into simple and intuitive communications
- Present and position our products in person and other methods to customers, sales and partner’s in both small and large groups
- 5+ of marketing experience in high tech, with 3+ years of solutions marketing, vertical marketing and/or alliances marketing responsibility
- Strong knowledge of storage systems, flash arrays, Databases, Hadoop/Big Data and new application
- Proven ability to build support and manage resources across multiple cross functional teams (e.g
- Solutions, Product Management and Marketing, Engineering, PR, demand generation) to execute high impact creative marketing
- Strong desire to work in a fast paced, dynamic start-up environment
Education
University of Idaho - Boise Center
2000 - 2004
Bachelor's Degree in Engineering
Professional Skills
- High tech product marketing experience, preferably in data center/enterprise IT infrastructure solutions such as virtualization, software –defined storage, and/or data center networking
- Strong collaborative skills and experience in working across organizations and functions as well as experience in managing a product marketing team
- Strong experience in building provocative messaging, with exceptional writing skills to be able to write provocative blogs and marketing assets
- Strong creative problem solving skills and the ability to work independently
- Strong cross-functional skills, ability to think and work strategically, but also execute as an individual
- Strong content development skills, executive-level PowerPoint in particular
- Solid content writing skills including e-books, whitepapers, solutions briefs, and scripting for videos and presentations
How to write Principal Product Marketing Manager Resume
Principal Product Marketing Manager role is responsible for technology, presentation, communications, concepts, translate, content, organization, media, digital, purchasing.
To write great resume for principal product marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Principal Product Marketing Manager Resume
The section contact information is important in your principal product marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Principal Product Marketing Manager Resume
The section work experience is an essential part of your principal product marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous principal product marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular principal product marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Principal Product Marketing Manager resume experience can include:
- Track record of delivering effective marketing programs and messaging that demonstrate original thinking
- Proven record of success in a fast-moving, technical solutions environment, including a proven ability to learn new technologies and concepts quickly
- Work effectively across AWS with groups including sales, business development, recruiting, and evangelists to achieve business goals
- Success in working in a cross-functional environment with a remote and global workforce where persuasion skills are important
- Skilled in effective communication, influencing and negotiation
- Relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management
Education on a Principal Product Marketing Manager Resume
Make sure to make education a priority on your principal product marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your principal product marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Principal Product Marketing Manager Resume
When listing skills on your principal product marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical principal product marketing manager skills:
- Strong writing skills including the ability to translate technical information into simple, audience-appropriate language
- Strong verbal and written communication skills, including negotiation and public presentation
- Exceptional communication, presentation and influencing skills at all levels, with an ability to work with all personality types
- Demonstrates good judgment in the selection of methods and techniques for obtaining solutions
- Exceptional organization and problem solving skills
- Organizational skills for managing commitments, schedules, and deadlines
List of Typical Experience For a Principal Product Marketing Manager Resume
1
Experience For Senior Principal Product Marketing Manager Resume
- Work closely with field marketing, sales management teams and product owners to develop and execute training plans. Prioritize areas of focus by geography
- Extensive experience leading successful product or solutions marketing teams and initiatives that resulted in a direct positive impact on the business
- Solid and charismatic presenter, and comfortable working with and presenting to all levels of an organization
- Relevant work experience in fields such as technical marketing, technical pre-sales, management consulting, or product management
- Experience actively engaging in developer communities, through blogs, forums, conferences, or other developer-focused sites
- Extensive experience in a product management, business development or other customer-facing role in a technology domain
- Proven track record of implementing 'Go-to- Market' product strategies
- Product and solutions marketing experience
2
Experience For Principal Product Marketing Manager, Xenapp Resume
- Relevant work experience in fields such as technical marketing, technical pre-sales, management consulting, or product management
- Experience in product marketing in the IT Operations and/or Application Lifecycle Management industry
- Meet deadlines and handle multiple priorities in a highly complex environment
- Collaboration with product and technical teams to optimize customer experience
- Understanding of Big Data and Analytics customer requirements
- Managing pricing process, packaging, product naming, and price list
- Providing core content and messaging for marketing campaigns
- Participating in deals and customer meetings
- Create concise and compelling core messaging that embodies key attributes of our offerings, including value proposition, positioning, and differentiation
3
Experience For Principal, Product Marketing Manager Resume
- Lead cross functional commercialization and marketing program teams for new product and sustaining marketing efforts
- Identifies existing and emerging technology and industry trends and articulates SAS’s position regarding these trends and issues
- Create messaging, positioning, and value proposition for leading modern cross-portfolio technologies and solutions
- Development of product positioning, claims and customer facing messaging for our core portfolio
- Assist in the continued development of the Red Hat Management and Business teams’ messaging, product integrations, and marketing materials
- Set global on-device marketing/merchandising strategies and lead all internal partner team coordination and alignment
- Create process and tools to scale testing and reporting
4
Experience For Principal Product Marketing Manager Resume
- Charismatic presenter, comfortable working with and presenting to all levels of an organization
- Develop marketing and positioning strategies that differentiate Waters innovative mass spectrometry technology
- Develop, orchestrate and lead go-to-market plans for new product release and sustaining marketing program
- Work closely with marketing communications, market segments, product owners and scientific teams on content generation to fulfill marketing strategy campaigns
- Develop the marketing strategy, tactics, and corresponding budget needs and requirements for our offerings
- Ensure consistency on offering naming
- Creates solution or industry/domain messaging and positioning and promotes with key stakeholders
- Align portfolio and thought leadership messaging while evangelizing best practices to ensure consistent delivery across themes and channels
- Create messaging, positioning, and value proposition for our Financial Services solutions
5
Experience For Senior Principal Product Marketing Manager Resume
- Develop go-to-market plans, incorporating activities related to awareness, customer acquisition and retention, and lead generation
- Develop collateral and sales tools, including presentations, demos, and competitive write-ups
- Work with the research team to identify, scope and execute qualitative and quantitative research projects to gain consumer insights for marketing strategy
- Help the community in building an ecosystem of tools around Amazon ECS
- Build an engagement strategy for data scientists and AI developers that is aligned with the goals of the AWS’ engineering and business development teams
- A passion for digital media, and the role Adobe plays in helping global brands, agencies, governments and schools with their digital transformation
6
Experience For Principal Product Marketing Manager, Xenapp Resume
- An understanding of, or interest in, the enterprise market and the B2B sales cycle
- Success in working in an influence-driven cross-functional environment
- Ensure marketing plans align with market directions and support roadmaps for and releases of our offerings
- Support engagements where required in high-touch accounts worldwide by collaborating with field sales and services teams
- Collaborate with other teams to create technical marketing proof points specific to performance benchmarks and reference architectures
7
Experience For Principal, Product Marketing Manager Resume
- Technical knowledge and the ability to explain customer requirements and use cases to engineering teams
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for an AWS service
- Generate personas, value propositions and positioning for key areas of responsibility
- Ensure that marketing plans align with market directions and support the roadmaps for and releases of our offerings
- Develop and carry out outbound efforts like social media, blogging, press, and analyst engagements
- Product and solution input while working with product management
- Roadmap input, win/loss data collection, competitive forces, generating own ideas
- IT understanding as it relates to automation
8
Experience For Principal Product Marketing Manager Resume
- Supports sales enablement through customer engagements, consulting and internal education programs
- Discovers and documents specific industry, product, market and competitive dynamics/trends to support outbound marketing efforts
- Product and service offering knowledge
- Identify key target audiences and from them create necessary personas who influence the buying decision
- Map product/portfolio and customer business pains into product marketing plans
- Lead enablement and training activities for sales, pre-sales, professional services, as well as for partners
9
Experience For Senior Principal Product Marketing Manager Resume
- Collaborate with product management to ensure marketing plans, align with market directions, and support the product roadmap and releases
- Guide enablement and training activities for sales, pre-sales, professional services, as well as for partners
- Size the market opportunity
- Drive the launch strategy
- Write white papers and speak at industry events
- Known as the in-house expert for related technologies and practices
- Often plays a role in high-level projects that have an impact on the company’s future direction
- Own Global Go To Market strategy for HW and SW projects
- Disseminate guidance and best practices for Amazon ECS at events, meetups, and conferences
10
Experience For Principal Product Marketing Manager, Xenapp Resume
- Relevant work experience in fields such as technical marketing, technical pre-sales, technology investment banking, management consulting, or product management
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for Amazon ElastiCache
- Understand the competitive landscape within the applications and desktop virtualization market and apply this knowledge to extend Citrix’s leadership position
- Owns the development of value propositions, core content, marketing, and go-to-market strategies for Big Data and Analytics services across the AWS Cloud
- Coordinate other resources across Red Hat to create and deliver content as needed
- Deliver impactful presentations at key industry and Red Hat events to relevant audiences
- Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides etc.), to be used on the web, live events, and in campaigns
List of Typical Skills For a Principal Product Marketing Manager Resume
1
Skills For Senior Principal Product Marketing Manager Resume
- Excellent written and verbal skills with the ability to work cross-functionally across sales, marketing, business development and product management teams
- Proven leadership skills and an ability to manage, mentor, and develop a high-performing team
- Proven track record of success in a fast moving, technical environment including a proven ability to learn new technologies and concepts quickly
- Experience driving and measuring the effectiveness of strategic cross-functional programs and initiatives
- Analytical and problem solving skills; comfortable leveraging data to drive decisions
- Operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
2
Skills For Principal Product Marketing Manager, Xenapp Resume
- Product management experience, solution engineering, or solution architect experience
- Experience with Virtualization or OpenStack, including experience with service provider solutions, ISV partners, and/or distribution vendors
- Rock star visual communication skills with the ability to translate concepts into compelling visual messages
- Graphic design, script writing and production experience are all strong pluses
- Social media skills such as LinkedIn, Twitter, etc
- Marketing experience with Big Data, HPC, and Analytics workloads
3
Skills For Principal, Product Marketing Manager Resume
- Demonstrated track record in crafting compelling positioning and messaging
- Develop DevOps positioning, messaging and marketing content that demonstrates differentiation compared to competitors
- Product Marketing experience including sales and market oriented solutions, presales or general product marketing in the software industry
- Experience in digital marketing, including web content, blog posts, social media and search marketing
- A career path that demonstrates increasing level of responsibility and a knack for driving and/or being associated with benchmark industry products/services
- Experience in enterprise product marketing, ideally in the SAAS space, with a deep understanding of the video/broadcast space
- Demonstrated success working in a matrixed organization, knowing how to socialize ideas and gain support across teams
- Experience with launching new and disruptive services and growing awareness and adoption for them
- Experience driving field enablement, and event planning and execution
4
Skills For Principal Product Marketing Manager Resume
- Experience communicating and presenting to senior leadership to drive consensus and articulate program recommendations and tradeoffs
- Experience aligning marketing initiatives to business goals
- Experience developing marketing assets (product videos, web content, advertisements, etc.)
- Experience presenting to senior leadership to drive consensus and articulating program recommendations and tradeoffs
- Relevant work experience in fields such as product marketing, pre-sales, consulting, or product management
- Experience with brand marketing and product positioning
- Experience managing projects that require partnering with cross functional teams
- Experience in ecommerce, advertising or digital marketing
5
Skills For Senior Principal Product Marketing Manager Resume
- A strong background (6+ years) in strategic planning, ideally for a highly analytical multi-national business in a customer or seller facing role
- Experience presenting at customer briefings, tradeshows, conferences, and webinars
- Experience with competitive strategy, including research and analysis of competitive alternatives
- Experience in marketing, program management, product management
- Experience presenting ideas to various levels of an organization, and gain support for initiatives
- Develop thought leadership messaging and build strong provocative awareness campaigns to be able to place CA on the map for DevOps
6
Skills For Principal Product Marketing Manager, Xenapp Resume
- Experience in Product Marketing or heavily-outbound product management of enterprise software and technology offerings
- Strong knowledge of the Federal cybersecurity industry, how it is evolving and how it differs from the commercial market
- Experience working in an inspirational, persuasion-driven, cross-functional environment
- Domain knowledge and experience with open source projects, datacenter networking, and storage
- Proven record of success in a fast-moving technical solutions environment
- Solid technical knowledge and ability to explain customer technical requirements and use cases to engineering and product management teams
- Meet deadlines and handle multiple priorities while working in a highly complex environment
- Domain knowledge and experience with open source projects, data center networking, and storage
- Demonstrated track record of success in a fast moving, technical solutions environment
7
Skills For Principal, Product Marketing Manager Resume
- Solid technical knowledge, ability to explain customer technical requirements and use cases to engineering and product management teams
- Consumer product marketing experience and/or strategy development
- Ability and experience working in an inspirational, influence-driven, cross-functional environment
- Experience in marketing to mid-market accounts is an advantage
- B2C marketing experience in the technology industry
- Public speaking experience
- Applies comprehensive knowledge of industry/business best practices and demonstrated strategic expertise to complete complex assignments
- Presales or sales experience
8
Skills For Principal Product Marketing Manager Resume
- Proven Excellence in: Written and verbal communication, creativity, problem solving, teamwork, and organization
- High-tech marketing product management or similar experience
- Experience with marketing and brand strategy
- Experience with testing (A/B, multivariate)
- Software development or solutions architecture experience
9
Skills For Senior Principal Product Marketing Manager Resume
- Experience with IT automation and management tools
- Solid knowledge of content creation following a buyers’ journey
- Experience working in an inspirational, cross-functional environment
- Collaborate with the Product Management team to understand and prioritize feature and solution definitions
- Software industry experience, preferably in an area of application development and middleware software
- Work with the sales channel to understand adoption barriers, effective deployment of sales enablement resources and gather customer use cases
- Proactive and motivated with a solid work ethic
10
Skills For Principal Product Marketing Manager, Xenapp Resume
- Experience in digital/high-tech consumer companies
- Solid domain and technical knowledge of DevOps or the adjacent markets – Agile Operations, Continuous Delivery, Dev/Test, DevSecOps
- Be technical – experience with the enterprise cybersecurity market
- Prioritize development of SaaS/RaaS offerings based on mid-market needs and sales input
- Leverages extensive network of external contacts for content validation and thought leadership
- Demonstrates expert level solution or industry/domain knowledge to senior leadership levels of a customer organization
List of Typical Responsibilities For a Principal Product Marketing Manager Resume
1
Responsibilities For Senior Principal Product Marketing Manager Resume
- Define, and own, the go-to-market approach by working with the marketing team to develop awesome global awareness programs and lead-gen campaigns, spanning online and in person events
- Solid verbal communication and presentation skills; experience presenting to medium to large audiences
- Critical-thinking skills with a demonstrated ability to develop creative solutions
- Solid communication skills especially in written, verbal, and presentation form
- Solid attention to detail and project management skills
- Experience working effectively in a persuasion-driven, cross-functional environment
- Inspiring and persuasive presenting skills; comfortable working with and presenting to all levels of an organization
2
Responsibilities For Principal Product Marketing Manager, Xenapp Resume
- Great interpersonal skills with a focus on teamwork and ability to foster relationships across multiple departments
- Executive speaking and presentation skills - Formal presentations, white boarding, large and small group presentations
- Significant experience in security product marketing, preferably with experience in both start-up and large-company environments
- Experience with content creation and the ability to create messaging and positioning based on conversations with more technical stakeholders
- Experience thinking strategically and executing methodically
- Experience with distributed computing, enterprise middleware, and consulting services
- Relevant work experience in marketing products in the Big Data and Analytics space
- Previous experience working with open source communities or technologies is an advantage
- Ability and experience in working in an persuasion-driven, cross-functional environment with minimal supervision
3
Responsibilities For Principal, Product Marketing Manager Resume
- Product experience with Linux, OpenStack, KVM/Virtualization, containers, etc
- Solid understanding of the common technical jargon of the IT infrastructure, cloud, DevOps, and the system management space
- Software industry experience, preferably within areas like infrastructure, middleware, cloud, or virtualization
- Proven record of building, getting buy-in for, and implementing marketing plans, staying focused and "getting it done" in a fast-moving, technical environment
- Create messaging, positioning, and value proposition for leading modern solutions, developing a Red Hat point of view and platform for the related industries
- Create concise and compelling core product messaging that embodies key product attributes, including value proposition, positioning, and differentiation
4
Responsibilities For Principal Product Marketing Manager Resume
- Develop proof points around turning messaging and positioning into high-value assets
- Develop compelling positioning and messaging for our APM solutions to target personas and industries
- Be a customer advocate; make sure that customer content is included in anything and everything we do in marketing
- Passion for evangelizing solutions, promoting products and public speaking
- Work closely with Product Management, Development, and other Marketing teams to craft product positioning and messaging
- Develop compelling marketing programs and the requisite materials (themes, content, assets) associated with the program
5
Responsibilities For Senior Principal Product Marketing Manager Resume
- Drives social media marketing activities, as appropriate, including Juniper blog posts, Facebook and/or Twitter postings, and YouTube videos
- Develop competitive strategy including pricing
- Work with Field Marketing to develop marketing programs and themes aimed at application development platform solutions
- Creation of educational and other marketing communication materials – including print, video and digital content
- Define pricing and bundling strategy for the assigned offerings
- Deep knowledge of key database technologies, including relational, NoSQL and data warehousing
- Generate high quality content for prospects, evaluators and channel partners including: landing pages, tutorials, videos, ad copy, and blogs
- Familiarity with cross media integration utilizing social media and mobile to drive marketing awareness and interaction
- Identify and execute breakthrough marketing activities to support new services
6
Responsibilities For Principal Product Marketing Manager, Xenapp Resume
- Work closely with the AWS leadership, product teams, sales, business development, PR, recruiting, and evangelists to achieve business goals
- BS/BA in Business, Marketing, Communications, or related field required
- Own relevant analysis, reporting, and optimization recommendations to stakeholders and senior leadership
- Guide enablement and training activities for sales, presales, professional services, as well as for partners
- Own global product marketing and go-to-market for Fire TV Edition Smart TVs
- Act as Team Leader for DevOps Solutions Marketing within the group
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for AWS Database Migration Service
- Develop and execute growth marketing plan for AWS Database Migration Service
- Enablement of direct and indirect sales, presales, and marketing teams
7
Responsibilities For Principal, Product Marketing Manager Resume
- Product positioning, competitive intelligence and differentiation
- Build sales toolkits and marketing materials
- Website content, collateral content and messaging
- Build and manage a portfolio of packaged “as-a-Service” offerings including Software as a Service (SaaS) or Results as a Service (RaaS) offerings
- Own the development of all value propositions, core content, and marketing for one of our analytics services
- Create and maintain internal product marketing newsletter
- Build and manage asset repository for the platform and solutions-related content and provide insights, including broader analytics, to business owners
- Develop and deliver enablement and training activities for the Sales, Presales, and Professional Services teams and partners
- Collaborate with other product teams to create multi-product or multi-solution marketing materials that address customer use cases and challenges
8
Responsibilities For Principal Product Marketing Manager Resume
- Be the subject matter expert for product marketing in AI, ML, IoT, and other related areas
- Willingness to travel over 25%, especially if working as a remotee
- Translate value propositions into impactful sales enablement, including pitch decks, case studies, sales sheets, videos, collateral, whitepapers and more
- Partner with demand generation teams on development of campaigns and content including webinars
- Spearhead content and programs that foster CA’s thought leadership in the industry, resulting in higher product and solution awareness
- A brilliant positioner, building assets that are clear, concise, and consumable
9
Responsibilities For Senior Principal Product Marketing Manager Resume
- Strategic and tactical, creative and disciplined, enjoys working at the big picture and detailed levels
- Collaborate with product management teams to ensure that marketing plans align with directions and support product roadmaps and releases
- Partner closely with cross-functional teams to deliver launch and campaign assets
- The ability to distill complex ideas into powerful, relevant customer-facing messaging; ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like copy, images and tutorials
- Results oriented, and a self-starter
- Plan, schedule, and QA content campaigns across all on-device channels
- Set scalable global guidelines and processes for all partner on-device engagements
10
Responsibilities For Principal Product Marketing Manager, Xenapp Resume
- Partner with Product and BI teams to define requirements to create more personalized and scalable on-device engagement programs
- Work closely with the Operations and product line teams to provide planning projections for product builds. Ensure the correct mix of products are being built up to meet demand and able to make priority decisions on the product builds if required
- Create messaging, positioning, and value proposition for our Horizontal solutions
- Customer interface for business unit for all operations/product logistics related including product pull-in/push-out, PCNs
- Interface with sales and distributors to understand demand forecast drivers, monitor and manage inventory levels for distributors. In addition ensure this data is incorporated to the product line revenue models
- Monitor product margins and revenue on the product lines on a regular basis and generate necessary reports for product leads. Drive operations’ product or test teams to resolve any issues that would impact margin
- Work with finance to provide and support necessary financial and operations tools to the product team for business and product planning. Drive the different product teams for deliverables as directed by management. Responsible for delivering the final presentation and data to management
- Collaborate with product management to ensure marketing plans align with market directions and support the product roadmap and releases
- Direct all content for Horizontal solutions including editorial, thought leadership, and social media content for use in PR, AR, customer, and partner engagement
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