Commercial Strategy Manager Resume Sample
Graham Hegmann
793 McClure Station,
San Francisco,
CA
+1 (555) 475 6731
Work Experience
Commercial Strategy Manager
01/2016
-
PRESENT
Houston, TX
- Ensuring the success of our “special projects” with enterprise level supply partners – there is nothing more important to Farfetch than the relationships with these partners
- New category development -– analysis, planning and execution of new category roll-out, including watches, jewellery and beauty. A huge lever for our continue growth is the ability to successfully diversify into new categories
- Responsible for applying more strategic and operational rigour within the team across a range of internal supply projects. Making our own teams and workflows more efficient remains one of the biggest opportunities for success
- Manage complicated cross functional “special projects” with enterprise luxury supply partners (covering technology, operations, commercial and marketing workstreams)
- Establish key processes and ways of working (with internal and external stakeholders) to form a blue-print for future “special projects”
- Develop robust strategic and execution plans for new category roll-outs, namely watches and jewellery, with more in the future
- P&L responsibility for the category, accountable for its success
Commercial Bank Mmbsi Strategy & Innovation Project Manager
06/2012
-
12/2015
New York, NY
- Drive internal strategic initiatives across other Commercial team departments, such as assessing the suitability and profitability of our supply
- Own critical projects like building a 5 year strategic supply plan – categories, channels, partners, assortment, etc
- Work closely with the Supply Analysis function to ensure business decisions and processes are underpinned with data insights
- Form the critical bridge between art and science in the Commercial team
- Support on critical projects like building a 5 year strategic supply plan – categories, channels, partners, assortment, etc
- Align key stakeholders - Medical/sales, EU commercial/medical teams to ensure that brand strategies are meeting the business goals of the country
- Work with above Brand/Marketing teams to optimize the country execution of the regional marketing promotional campaigns
- Provide input to above country marketing/medical teams on local country needs for brand medico marketing strategies which support country business plans
Senior Manager, Data Strategy, Commercial BTS
01/2010
-
03/2012
New York, NY
- Support an in country culture that embraces cross functional best practices at both the functional and geographic interface
- In collaboration with country BU Head develop and implement/update personal development plan in order to develop self further within current role
- Experience with category management, trade promotion management, brand management, sales or shopper insights
- Relevant professional experience in technology, management consulting or investment banking
- Maturity and executive presence and ability to navigate and develop relationships at all levels in the organization
- Strong oral and written communication skills – be able to synthesize complex and diverse information and distill down to the key “so what’s”
- Pioneer ‘data creation’ where gaps exists by leveraging common platforms for PRO execution, Apps, Care models etc
Education
Upper Iowa University - Waterloo Center
2005 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Demonstrate interpersonal and influencing skills to effectively operate in a country specialty environment
- Nice to have excellent communication skills both in English and Japanese including presentation and public speaking
- Proven working experience as an sales or a regional sales manager in medical device area or relevant experience
- Presentation skills, including ability to succinctly summarize key findings and effectively communicate with both business and technical teams
- Analytical skills including basic statistics knowledge
- Searching and re-applying proven success models, category best practices and identify synergies across clusters/markets
- Understanding of an e-commerce retail business is desired with any experience of International markets an advantage
How to write Commercial Strategy Manager Resume
Commercial Strategy Manager role is responsible for english, design, presentation, excel, reporting, retail, mac, drivers, travel, business.
To write great resume for commercial strategy manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Commercial Strategy Manager Resume
The section contact information is important in your commercial strategy manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Commercial Strategy Manager Resume
The section work experience is an essential part of your commercial strategy manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous commercial strategy manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular commercial strategy manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Commercial Strategy Manager resume experience can include:
- By working with Integrated Brand Teams (IBTs) establish AbbVie’s core position on RWD by interpreting evolving FDA guidance and newer regulations such as 21st Century Act and identify ways to leverage data in AbbVie’s strategic imperatives
- Collaborate with local Acquisition & ADM teams to propose and optimise NCM brand packages to meet various needs/use cases eg. brand protection, sales velocity, product launches
- Drive development of new product/features that feed into Brand NCM (eg. VERO services, eBay certification training) in collaboration with Product, Legal, Finance, Controlling, Analysis, Advertising and others stakeholders
- Delivery of integrated (cross country/cross functional) strategic and tactical plans for Brand. Includes strategy for Country market development, access/ pricing and lifecycle planning
- Define new opportunities for growth within Brand and support these new opportunities with strategic and tactical plans in alignment with European marketing teams
- Good commercial and operational understanding, including a good grasp of business value drivers
Education on a Commercial Strategy Manager Resume
Make sure to make education a priority on your commercial strategy manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your commercial strategy manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Commercial Strategy Manager Resume
When listing skills on your commercial strategy manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical commercial strategy manager skills:
- Very good communication skills - English fluent, German nice to have
- Embedding a strong culture of internal collaboration across Aviva Investors to ensure that all activity is aligned to business priorities
- Solid knowledge and direct experience using business intelligence reporting tools (Business Objects, Cognos, Tableau, SSAS Cubes, etc.)
- Experience in project management in leading a cross-functional team is desired, as well as a good understanding of the Nordic culture
- Effectively communicate and influence local markets stakeholders
- Project Management skills with the ability to manage multiple projects simultaneously
List of Typical Experience For a Commercial Strategy Manager Resume
1
Experience For Commercial Bank Mmbsi Strategy & Innovation Project Manager Resume
- Shopper Marketing Skills
- Advertising & Promotions management
- Existing knowledge of Thomson Reuters Commercial Policies, products, usage rights and both GTM and CA processes would be a distinct advantage
- Comfortable presenting and escalating key issues and requests to senior stakeholders
- Business Planning (S&OP)
- Work with key customer/stakeholders/organizations at country level to build partnership and collaboration in order to develop insights for brand strategies
- Collaboration with BU Head, Brand analytics and above country teams in the use of forecasting and modelling tools to determine country product forecasting, trend analysis and promotional budget requirements
- Analyse and interpret country market intelligence from a range of sources, including market research to ensure that competitive environment knowledge is up to date and appropriate for input into decision-making
2
Experience For Commercial Channel Strategy Manager Resume
- Develop and nurture strong category partnerships, built on great category insights, and become the indispensable partner to our retailers
- Lead the Category management team on their respective categories and the implementation of the Category Strategy in the UK
- Lead the creation of channel and format strategies to unlock category growth in new retail environments
- Liaise with CMI, data agencies and Global teams to design best in class insights and develop a plan for category managers to share insights externally to drive/influence retailer strategies
- Ensure alignment between Category, Brand and Commercial to enable plans to be executed in market
3
Experience For Senior Manager, Data Strategy, Commercial BTS Resume
- Lead Category development initiatives in a specific customer/channel
- To create, build and give presentations across a variety of formats to senior stakeholders that communicates a clear and compelling story with clear and concise recommendations
- Previous experience of both financial and commercial analysis is essential
- Develop and manage dealers, distributors and suppliers
- Plan and implement Dealer strategies
- Manage and renew DAL with dealers, distributors and suppliers
- Ensure the Commercial Operation is aligned with the commercial needs
- Manage venders and collaborate with Internal Commercial Operations team
4
Experience For Project Manager, Commercial Strategy Resume
- Lead General Surgery team
- Lead the definition of where to play and what it takes to win for the categories and brands within remit. Hence setting out a clear commercial & category strategy and translating this into the tactics that the sales team need to execute
- Lead the commercial input for relevant existing brands and NPD in the stage gate and budgeting process, providing customer, category and shopper input into brand plan
- Generate insights from regular market reconnaissance thru, but not limited to customer & field visits, market and data analytics, to identify gaps and opportunities
- Develop, align with local, regional and global strategies and goals, and translate the Squad’s Brand Strategy into a comprehensive short-, mid-, and long-term business plan
- Collaborate cross-functionally in driving the Squad and delivering the Commercial Strategy according to measurable performance objectives and priorities
- Define KPIs, establish accountabilities, and monitor Brand budget/performance through quarter, midyear, and annual revenue/sales forecasts and performance/business reviews
5
Experience For Senior Commercial Strategy Manager Resume
- Actively participate as a contributing member to regional and global alignment meetings, and locally as a source person in project teams where the Squad Head assigns
- Demonstrate the Roche values of Integrity, Courage and Passion while carrying out job responsibilities and accountabilities and comply with the Roche Code of Conduct and all
- Proven knowledge and experience in sales force operations, metrics and productivity drivers
- Healthcare Compliance policies and regulations in all interactions and situations
- Proficient in English oral & written communication
6
Experience For Commercial / Strategy Manager / Director Resume
- Above average Computer literacy and proficiency in MS Office programs, Excel, PPT, Word
- Establishing the appropriate commercial approach (e.g. packaging methodology, pricing & discount model, usage rights etc) including support of the Alchemy Framework, TRMA and Genesis
- In Country Execution of European wide Brand management strategy/tactics
- Develop in country customer strategies/plans to support In Country Business Plans
- Work closely with Country customers/ organisations to build collaboration for Pfizer
7
Experience For Propositions & Commercial Strategy Manager Resume
- Commercial strategy development & management
- Motivate and energise cross functional teams
- Professional approach with sufficient credibility and experience to gain the respect of internal stakeholders, able to build trust, credibility and effective working relationships with a range of people at all levels of the organization, often in virtual teams spread across multiple time zones
- Service-oriented with the ability to provide fast, accurate support to our internal and external customers
- Manage complexity (across brands, markets, functions, customers)
8
Experience For Principal Manager Commercial Strategy Resume
- Work in teamwork environment
- Relate to the business and its stakeholders to grow business acumen
- Communicate effectively and efficiently at all levels of the organization, create interdepartmental links based on different projects with a respective level of integrity
- Quick decision-making skills and strong business intuition, combined with strong organizational skills; team player; self-motivated; ability to adapt to dynamic business environment and changing job priorities; results-oriented; high-quality standards
- Finance qualifications would be an advantage
- Business and process analysis
- Ideally one Scandinavian or Eastern European language
9
Experience For Brand Commercial Strategy Manager Resume
- Ideally one Scandinavian language
- Trade Category Management
- Be the category expert in relevant categories, using insight to shape internal strategy and deliver results externally. Develop external relationships with commercial and category contacts in line with corporate account contact plans, including presenting/ selling category strategy & insights directly to account contacts, independently of account management team
- Tracking of Sales fundamentals (share of shelf, share of SKU, display) for relevant categories, and development of plans to improve. Analyze in store activity to understand return on investment in order to improve future activity. Reporting to Commercial Exec and Exec team on initiative performance, highlighting opportunities and barriers to success, and recommending course correction plans
List of Typical Skills For a Commercial Strategy Manager Resume
1
Skills For Commercial Bank Mmbsi Strategy & Innovation Project Manager Resume
- Superior Excel (macros, pivots, lookups, sum if, complex link files) & Powerpoint design tools and presentation/chart applications skills
- Verbal and written English language skills appropriate for management level communication
- Building strong relationships with key stakeholders with Aviva and Aviva Investors
- Proven track record of taking ownership and driving results in preferably agile environment
- Train Field Force on product positioning and prioritization
- Experience in forecasting techniques
- Tailor brand and execute brand strategies to local market needs, and define local priorities for dedicated brands
- Strive to optimize metric integrity and identify other effective metrics for commercial management review
2
Skills For Commercial Channel Strategy Manager Resume
- A self starter with the ability to balance competing priorities and manage time-sensitive projects
- Proven success in country brand management positions
- Broad knowledge and experience of European and local healthcare and pharmaceutical environment
- Operate as Pfizer’s ambassador with customers, professional bodies etc
- Excellent knowledge of dealer management
- Developing and maintaining Aviva client MI, covering AUM, sales and redemptions, P&L, etc
- Conducting profitability deep dives into specific markets, identifying profitability leavers and drags and cost saves opportunities
- Agreeing the allocation of AI resources across Aviva based on analyzing the size of the opportunity and investment return
3
Skills For Senior Manager, Data Strategy, Commercial BTS Resume
- Supporting the delivery of Sales Fundamental Analytics. Using analysis to create insights for action
- Providing guidance on framing optimal ‘go-to-market’ strategies
- Ensuring propositions are clearly differentiated, avoiding confusion and potential cannibalization of other Thomson Reuters Propositions
- Conducting full financial feasibility analysis for every strategic initiative conducted by Aviva Client Solutions team
- Building combined P&Ls for joint ventures and other LifeCo entities (such as DC workplace pensions; Bulk Purchase Annuities)
- Working with CFOs to find creative ways to center more profits in Aviva Investors
- Supporting implementation of aligned incentives model between AI and Aviva channels
- Communicating AI strategy and alignment with internal client needs and growth of third party business
4
Skills For Project Manager, Commercial Strategy Resume
- Contributing to leadership and strategy of the Internal Client team
- Implementing the Customer/Channel Business Plan
- Optimising Promotional Sell Out (OPSO)
- Managing Customer Service Operations
- Achieves the annual operating plan by planning and implementing distributor strategy
- Established external network that can be leveraged in the role to bring alternative perspectives and innovative thinking
- Support to solve issues such as supply, quality and marketing by coordinating the communication between appropriate team and distributor
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Direct/Conduct the analysis of marketing/sales initiatives against planned /forecasted objectives, to help determine Business Case models
5
Skills For Senior Commercial Strategy Manager Resume
- Customer Management and Selling Essentials
- Business and Financial understanding
- Drive the relationship with KAM teams and act as a co-pilot in dealing with the Customers
- Normal office environment/setting
- Lead the creation of industry leading Category visions and identify key value drivers through shopper and market insights
- To conduct market research, competitive and financial analysis; turning insight into action
6
Skills For Commercial / Strategy Manager / Director Resume
- To work closely with Director of Strategy to assist in answering the big strategic questions for the business
- To provide stimulus and new thinking on the future of retail as an e-commerce business
- Work cross functionally whilst managing multiple stakeholders
- Prepare for developing General Surgery Business
- Value proposition packaging
- In sales, business development or consultancy
- Become one of the early employees of one of Europe’s fastest growing start-ups, and participate in changing the restaurant industry within a ground-breaking project team
7
Skills For Propositions & Commercial Strategy Manager Resume
- Forecast brand performance and track progress towards target
- Allocate and execute in country brand budget
- Cross-functional brand leadership – across Field Force, Account mgmt, medical, market access, legal, regulatory, etc
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
- Produce and analyze key performance metrics with recommendations
- Simulate the impacts of proposed initiatives/tactics and their effects on service level, competitive response, speed of implementation, and other drivers
- Deploy predictive models and tools to support management decisions as they relate to short- and long-term goals
8
Skills For Principal Manager Commercial Strategy Resume
- Manage the development of quantitative/predictive models and techniques to estimate sales and equity impact
- Work with marketing personnel to design marketing campaigns that are efficiently targeted and measurable. Provide back-end analysis throughout the program, in order to provide insights into the overall effectiveness of the campaign
- Advocate in the use of business simulation tools designed to discover impacts of customer behavior patterns, marketing/product promotions, volume fluctuations, and other variable associated with the commercial business dynamics
- Developing and reviewing on an annual basis full business plan for Aviva client business globally; identifying opportunities of uplifting this business plan and recommending strategic initiatives and projects to improve profitability
- Proven ability to think deeply and quantitatively about business problems, providing well balanced assessment and solutions
- Good understanding of the global financial markets
- Previous experience in successful x-functional team working
9
Skills For Brand Commercial Strategy Manager Resume
- Proven capability of internal and external networking
- Balance and prioritize multiple conflicting requirements
- Working with category strategy and management on perfect store implementation and development of category management principles for the business unit
- Supporting implementation of the simplification work streams
- Role model culture of Client first, Aviva second and business unit third
- Developing sales support tools and commercialisation materials for the brands and category program deployment, creating ''trade stories'' that tie and enable brand strategy execution
- Integrating shopper insights to define winning in-store business drivers, sales fundamentals and initiative design
10
Skills For Commercial Strategy Manager, Sparkling Resume
- Developing guidelines for promotional planning based on brand strategy and analytic input
- Working with revenue management on price pack architecture and RSRP projects
- Logical and organized with the ability to work under time pressure and meet deadlines both working autonomously and within a team
- Sedentary to light physical effort necessary to perform the job
- BTS Enterprise Strategies, BTS Enterprise Applications, BTS Global Commercial Operations, BTS Info Research, GMA, HEOR, US Commercial Operations MABI and Payor Analytics
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