Content Strategy Manager Resume Sample
June Dietrich
39526 Toy Path,
Boston,
MA
+1 (555) 788 4030
Work Experience
Content Strategy Manager
03/2016
-
PRESENT
San Francisco, CA
- Are excited to lead in a flat organization that values collaboration and communication
- Lead in a way that is authentic, objective, empathic and inspiring
- Adapt your leadership style to match people’s unique needs in different situations
- Approach management as an opportunity to help people develop their strengths and make an impact
- Are known for your flexibility and creativity
- Have creative ideas for bringing new practitioners into the field
- Want to stay hands-on with product content strategy, evolving content standards, and writing for web and mobile experiences
- A LinkedIn "Top Company: Where the World Wants to Work Now"
- A Working Mother “Top 100” company
Digital Content Strategy Manager
03/2010
-
02/2016
San Francisco, CA
- A “best company to work for” in multiple locations around the globe, including Chicago, San Francisco, London, Ireland, Shanghai and Hong Kong
- World’s Most Ethical Companies from Ethisphere Institute for seven consecutive years
- America’s 100 Most Trustworthy Companies from Forbes magazine
- #1 Top Corporate Real Estate Firm from Watkins Research Group, Inc. for six consecutive years
- Lead a team of 1-2 content analysts
- Select, prioritize, edit and post content of all types (text, video, photo, audio, etc.), always with the thought about what works best for goals of educating and entertaining an Int’laudience
- Uncover and source local content, platforms or individuals with relevancy to drive the NFL’s Int’l brand
- Ensure that all content is grammatically correct and factually accurate and that writing style is consistent with NFL Digital Media’s editorial policies
- Understanding of how localization, customization and personalization can enhance a users’ experience on a self-service portal(s)
Senior Digital Marketing & Content Strategy Manager
10/2003
-
10/2009
Philadelphia, PA
- Build and own the global social media content calendar for all of RSA’s corporate social media channels for ongoing activations and coordinate with influencer, brand, experiential, and other key stakeholders to ensure programmatic content is organized
- Develop and maintain good relationships with content partners and the industry at large, representing the company in a manner that builds trade quality and promotes the company’s reputation as an industry leader.
- Identify and source new content opportunities across VZ’s O&O platforms/products and successfully develop content strategies for each
- Identify and source new content opportunities across VZ'sO&O platforms/products and successfully develop content strategies for each
- Identify and source new content opportunities across VZ's O&O platforms/products and successfully develop content strategies for each
- Review the team’s work and be accountable for content quality
- Senior-level content strategy expertise
- Proven ability to collaborate successfully with cross-functional partners and work in a fast-paced environment
- Passion for Airbnb’s mission and deep empathy for our diverse community
Education
Colorado State University - Global Campus
1998 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Strong writing, editing, creative and strategic thinking skills
- Strong team collaboration and consensus-building skills
- Problem solver with excellent communication and organizational skills
- Experience managing a team, mentoring and upskilling young professionals
- Storyteller with solid copywriting and editing skills
- Prior experience working within a digital asset management system
- Execute expert writing and communications skills with attention to voice and tone delivery
How to write Content Strategy Manager Resume
Content Strategy Manager role is responsible for leadership, reporting, retail, architecture, design, research, digital, events, translation, software.
To write great resume for content strategy manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Content Strategy Manager Resume
The section contact information is important in your content strategy manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Content Strategy Manager Resume
The section work experience is an essential part of your content strategy manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous content strategy manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular content strategy manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Content Strategy Manager resume experience can include:
- Display excellent leadership and people management skills; focus on mentoring and upskilling junior team members
- Proven ability to work collaboratively and effectively with creative teams
- Prior experience working in a fast-moving, deadline-driven environment, specifically related to the creation of creative content or content operations
- Analytical skills to gather business/user insights and apply learnings
- Clinical experience or experience in the design of educational products in a clinical environment
- Experience strategizing, implementing and managing cross-platform, content-driven marketing campaigns
Education on a Content Strategy Manager Resume
Make sure to make education a priority on your content strategy manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your content strategy manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Content Strategy Manager Resume
When listing skills on your content strategy manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical content strategy manager skills:
- Strong attention to detail, project management skills
- Demonstrates effectiveness in leading and facilitating a variety of meetings
- Meaningful experience in Content Strategy, user-centered design practices and experience in creating digital and analog content
- Effectively manage projects, both independently and as part of a team
- Above average attention to detail with problem solving and organizational skills
- Ensuring consistent global experience and implement appropriate localization strategies
List of Typical Experience For a Content Strategy Manager Resume
1
Experience For Digital Content Strategy Manager Resume
- Previous content strategy, marketing, or product management experience - preferably at a movie studio, television network or streaming service
- Experience sourcing and managing talent for creation of product content
- Work closely with the Marketing Manager to ensure effective distribution of content
- Content strategy and/or content marketing experience
- Able to handle competing requests and priorities gracefully
- Create and curate digital and social content, including: sites continuous feeding, digital advertising long/short-form content
- Work closely with the marketing team on all creative and branding initiatives to ensure a consistent message across channels
- Map existing content by persona to the buyer’s journey by stage to guide content planning and identify content gaps
2
Experience For Content Strategy Manager, A&M Insight Center Resume
- Guide content planning with a cross-functional team to achieve marketing and content performance objectives
- Serve as a thought leader in the category by crafting POVs on trending content topics, briefs, presentations, digital campaign recommendations and proposals
- Drive top-of the funnel activity using gated content, social media and other methods to funnel new inquiries into existing campaigns
- Portfolio of writing samples
- Translation of content strategy into onsite knowledge programmes, managing the Education Manager to produce and implement
- Creation of a strategy for developing Social Media and digital, as needed
- Develop content strategy for market segments with research and information gathering on audience challenges, information needs and content preferences
- Drive the creation of content briefs, working cross-functionally to gather information needed to optimize related content creation
- Work with Originals Product Managers to position each title to receive optimal promotional tactics, merchandising and personalization efforts
3
Experience For Senior Digital Marketing & Content Strategy Manager Resume
- Proficiency working in content management systems and web based applications
- Lead weekly geo exchanges with digital marketing partners in our 5 geographies
- Pitch, present and review content with retail marketing and brand stakeholders
- Drives the strategy and development of innovative content solutions that address the needs of the markets through a deep understanding of market problems
- Collaborate in joint initiatives concerning the delivery of content management capabilities
- Identify and source new content opportunities across VZ'sO&O platforms/products
- Guide the overall content strategy that promotes the educational value of Trimble Dimensions User Conference
- Ensure the conference curriculum design reflects current research on trends and techniques, incorporates best practices for adult learning and improves the audience experience
- Drive community-building efforts to increase engagement and interaction - ultimately driving awareness and consideration for attending
4
Experience For Content Strategy Manager, Lnvn Resume
- Own and drive the strategy and process for managing content and its commercial use; influence campaign concepts by suggesting content that is compelling and drives intent to purchase
- Identify industry, product and customer insights and use research to inform and write content strategies for device launches
- Manage pro-active communication of status on content requests and approvals
- Partner closely with design team to gather assets for creative executions
- Manage catalogue of content assets, with consistent tracking and communication of negotiated terms, expirations and usage limitations; communicating consistently with teams to ensure clarity of content use
- Leveraging market data to develop content themes/topics for both content and live events
- Work closely with corporate counsel to determine usage guidelines and its implementation of intellectual property within marketing
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each customer persona within the events
- The development of a functional content calendar throughout the year and event cycle
5
Experience For Social & Content Strategy Manager Resume
- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
- Evangelize the use of content creation best practices and be an enthusiastic advocate for the user, content quality and the Genesys brand
- Able to analyze data from multiple sources to make recommendations for content creation and optimization
- Manage the Enhanced Content timeline and deliverables for Original titles, ensuring each one gets all required editorial assets (such as copy, trailers and metadata) by critical delivery dates
- Use your deep movies & TV knowledge to inform the positioning of Original titles on the service, identifying unique aspects of the content to inform internal asset creation such as trailers, artwork and copy
- Ensure editorial and strategic alignment across our Creative and Editorial teams
- Align with our localization team and linguists on translations and editorial integrity
- In-depth knowledge of movies and tv shows across genres, or expertise in specific genres
- Work closely with marketing and business partners to understand their goals, client needs and JLL’s unique point of view that brings them together to drive business
6
Experience For Product Content Strategy Manager Resume
- Help marketing partners define campaign strategies and objectives; advise on content-driven digital marketing campaigns to achieve them
- Report campaign plans, objectives, KPIs and successes/failures to marketing partners and leadership—including strategic assessments aimed to improve future results
- Manage small team of digital professionals responsible for marketing automation strategy and setup, campaign and site performance analysis, website updates and personalization enhancements, etc
- Copywriting and executing content strategy for core products and new product launches
- Lead social and content strategy development for category, including integrated digital campaigns
- Manage the lifecycle of content from development through launch and reporting
7
Experience For Content Strategy Manager, Ibtm Portfolio Resume
- Create, maintain and enhance tools like webpage and email briefs, process handbooks, report templates, etc. to ensure consistency across JLL Americas campaigns
- Act as a steward for defined content, website, email and other governance rules, processes and best practices; recommend updates
- Always advocate for the external audience over internal stakeholders
- Research and brief individual stories for our digital channels
- Manage the digital Editorial Calendar, inclusive of targeted comms and social media
- Provide strategic guidance for categories and creative partners on the role of digital content and tell a story across the digital ecosystem
- Develop and own the creative brief into brand design for all digital content
- Provide clear, actionable feedback in creative reviews to ensure both editorial, commercial and brand integrity
8
Experience For International Content Strategy Manager Resume
- Manage and direct freelance and contract talent
- Oversee brand content development (idea formation, briefing, writing, creating, and editing) across multiple formats and content marketing channels; collaborating with a range of content and strategy contributors of all levels
- Drive continuous improvement in influencer engagement and SEO relevance for digital properties
- Drive cohesive product strategy and narratives across multiple digital platforms and sites, touchpoints, and audiences. Write and shape the conversation for strategic initiatives
- Create long and short form content such as whitepapers, blogs, infographics, data sheets, webinars, landing pages, case studies, contributed articles, video scripts and more and utilize them to maximum effect in evergreen nurture campaigns
- Plan, write, edit, and update original content, as well as curate third-party content and proactively garner ideas and input for topics from a wide variety of sources, subject matter experts and industry trends
- Develop and maintain a process that efficiently moves work flow forward and establishes service level agreements with each party to help ensure deadlines are met
- Takes a lead editorial role for eBusiness in regards copy development and edit or proof existing copy for digital and mobile user experiences
- Generate inquiries, identify key content opportunities and develop content leveraging resources to support a segment driven lead nurture campaign
9
Experience For Events Content Strategy Manager Resume
- Review the performance of the content and campaigns to determine if there are areas for improvement and to keep the content fresh
- Develop and implement a multi-channel marketing campaign to maximize registration revenue and aspects of the Colloquium sponsorship program, as well as develop a strategy to measure sales ROI including lead capture and nurture and sales generated activities
- Formulate digital content strategies
- Plan content calendars based on cross functional input– overview of all content to be published for a period of time
- Formulate deployment plans – schedule for content to be released
- Engages and collaborate cross-functionally with User Experience (UX), marketing, strategy and development teams for digital properties on both long-term and short-term online content strategies
10
Experience For Content Strategy Manager Resume
- Acts as project lead, coordinating multi-disciplinary project teams, estimating scope and sizing, and handling escalations
- Helps develop and improve site taxonomies to ensure successful customer browsing, searching and knowledge
- Evaluates, designs and drives content strategy for large and small projects and ongoing maintenance
- Creates and presents sales-oriented and brand relevant content that meets customer needs and business goals
- Takes on a lead communications role for eBusiness, both internally and externally
- Engages and works with business partners and vendors for Search Engine Optimization
List of Typical Skills For a Content Strategy Manager Resume
1
Skills For Digital Content Strategy Manager Resume
- Strong written and oral communication skills with the ability to influence groups and more senior associates
- Effectively manage people resources to ensure work is completed in a timely manner
- Proven ability to develop successful content strategies aimed at decreasing customer effort and/or improving internal productivity
- Experience negotiating and closing license or business development agreements
- Relevant professional experience as a project or production manager, leading projects and managing data streams across teams
- Partner with Creative teams from brief-writing to execution of content and beyond, to ensure that strategy is both inspiring and effective
- A problem solver who demonstrates initiative by identifying issues and recommending solutions
- Experience conducting content audits and developing comprehensive multi-touch, omni-channel content strategies from scratch
2
Skills For Content Strategy Manager, A&M Insight Center Resume
- Experience working within a globally distributed organization with localized content
- A strong understanding of content and it’s delivery across multiple channels
- Experience in content licensing and/or business development
- Experience in digital marketing
- Manage simultaneous projects from inception to completion, experience applying consistent processes and frameworks
- Experience in content development, editorial strategy and/or digital marketing
3
Skills For Senior Digital Marketing & Content Strategy Manager Resume
- Strong understanding of UX, SEO and SEM is optimal
- Define and impact user models, flows, information architecture, and taxonomies for new and existing products in order to deliver user-focused experiences
- Experience developing educational products for the healthcare industry
- Understand global marketing priorities and translate them to local market business objectives
- A strong understanding and passion for CRM, Email, Web, Digital Journey design
4
Skills For Content Strategy Manager, Lnvn Resume
- Deep experience with Salesforce, JIRA, and Google Analytics (or similar tools)
- Use metrics, research and data to prioritize your work and define your strategies
- Proven ability to cultivate relationships with cross-functional teams
- Marry operational excellence with strong product-based sensibilities
- Demonstrated ability to think strategically and make decisions based on metrics
- High-level thinker and idea generator, with strong attention to detail
5
Skills For Social & Content Strategy Manager Resume
- Experience developing educational products
- Manage creative process to ensure efficiency, user experience consistency and coordination with system development and production processes
- Build relationships with International Support teams to manage and prioritize translation quality enhancements
- Experience with translation tools & systems
- Experience with human translation and/or machine translation systems
- Content development and strategy experience
- Establishing work flow for requesting, creating, editing and publishing content
6
Skills For Product Content Strategy Manager Resume
- Understanding of SEO and how content development supports a comprehensive search strategy
- Bring and apply insights to understand how best to communicate with our consumers across all digital channels
- Open minded and flexible in navigating road blocks and creating innovative solutions
- Help create compelling and strategic advertising plans to meet stakeholder’s goals
- A contact for distribution partnerships, helping to bring our content to new platforms
- Advance SEO strategy including keyword research/tracking and content considerations
- Support overall demand generation efforts by utilizing best practices to develop content marketing campaigns that map to the buyer’s journey
- Oversee content strategy and messaging governance and provide support to team members working within cross-functional teams
7
Skills For Content Strategy Manager, Ibtm Portfolio Resume
- Proactive thinking to develop innovative new strategies and tactics in an emerging industry
- Track record of managing large, global, and cross-functional initiatives
- Insatiable appetite for lifelong learning, professional development
- Match global life science and content marketing mega trends with business objectives to develop and manage a global content strategy for BID
- Lead operating mechanisms to share content strategies with various stakeholders
- Communicate the Nike brand story in compelling ways
- Design sensibility for envisioning how content can come to life
- Make strategic recommendations, draft presentation decks and present to marketing leadership
8
Skills For International Content Strategy Manager Resume
- Affinity for at least two of the three sports (golf, tennis, skateboarding) fashion and retail
- Work with our category/product teams to evangelize our design systems as a whole including content development
- Create and evolve the content strategy and editorial guidelines, ensuring consistency and predictability to the end user
- Work with BA and/or Analysts to build International Content Dashboard and reporting
- Build out future state localization sending process
- Identify thresholds for Machine Translation Post Editing to be introduced and manage the future process
- Identify opportunities for content testing and measurement
- Establish, enforce and evolve writing style and tone within brand guidelines in a way that is relevant to consumers
- Love of both high-level strategy and hands-on writing
9
Skills For Events Content Strategy Manager Resume
- Left and right brain working in tandem
- A strategic thinker and team player
- Market vision and the ability to acquire quickly detailed knowledge of the Meetings industry
- The ability to further develop business opportunities and to launch new initiatives
- Experience in one or a combination of the following: digital customer experience, digital product/program management, digital platforms, digital consulting, web and/or mobile copywriting
- An excellent communicator with strong leadership and interpersonal skills; commitment to each event’s goals and messages; vision to understand connection among all event vehicles; and very high attention to quality
- Demonstrated ability to see the big picture and make connections across topics, ideas and teams
10
Skills For Content Strategy Manager Resume
- Ensuring the event team are fully engaged in the development of the content goals to best exploit the commercial opportunities in the market
- Using content measurement dashboards and reports, provide interpretations and actionable recommendations to content creators
- Understand specific audiences’ communications and vehicle needs
- Develop content frameworks that are scalable and flexible enough to support the needs of the division’s campaigns, various channels, regions and businesses
- Lead advocacy and thought leadership for effective content strategy and content marketing
- Perform detailed content audits within the division, identify gaps and develop plans to address
- Develop impactful brand and thought leadership content
List of Typical Responsibilities For a Content Strategy Manager Resume
1
Responsibilities For Digital Content Strategy Manager Resume
- Relevant experience in journalism, public relations, or content marketing
- Develops, modifies and maintains consistency in Regions style guides and standards
- Represents the team to the rest of the organization
- Leads team of content strategists to develop a relevant content plan, producing and communicating outcomes based learning goals, detailed requirements and clarifying deliverables for each project
- Directs teams to follow educational content design best practices. Provides expertise in e-learning trends and emerging technologies, learning/instructional design best practices, and assessment and learning validation strategies
- Develops, maintains and strengthens working relationships with content authors, subject matter experts (SME), external vendors, and internal partners. This includes working closely with content developers to outline a strong vision for each solution
- Evolves content delivery process. This includes workflow, cross-functional role alignment, and SME/Author pipeline development process
- Assesses efficacy and outcomes associated with delivered solutions
2
Responsibilities For Content Strategy Manager, A&M Insight Center Resume
- Provide content strategy oversight and leadership from initial concepts through execution
- Oversee the development of clear, consistent nomenclature for tools and applications; direct the creation of new systems to tag and organize new and existing content and site navigation
- Partner with Editorial groups throughout organization to help define content structures and identify how content from different channels is related and shared
- Oversee the creation of information architecture deliverables
- Partner with brand managers and communications planners to identify objectives for each brand’s annual Communications Strategy
- Ensure seamless communication between integrated agency teams responsible for Communications Plans, i.e. media, digital and creative
- Provide (US) local market knowledge regarding the media and creative opportunities as well as key campaign learnings to global marketing including Europe and North America
- Work with agencies to develop a consistent marketing plan considering audio, video, display, paid social, owned and custom content as part of a comprehensive communications strategy
3
Responsibilities For Senior Digital Marketing & Content Strategy Manager Resume
- Oversee the Standard Text Localization Program
- Oversee translation projects for product launches
- Analyze data for each of our Help Center products language instances to control quality of Draft Translation Services (DTS) and Human Translation (HT)
- Send content for translation
- Build relationships with LinkedIn's Localization team to ensure quality standards are met
- Build relationships with Tools & Systems to enhance translation process and manage projects
4
Responsibilities For Content Strategy Manager, Lnvn Resume
- Work with International writers to build out processes that scale with the business to maintain our content
- Fluency in English and an additional language
- Develop and execute multi-channel content strategies to support brand, consumer and business objectives
- Define content needs by deploying content that is accessible, understandable, actionable, and engaging across touchpoints to shape experiences and the Enfamil brand
- Lead content audits to identify strengths, weaknesses, gaps and opportunities
- Develop and implement a content scorecard to ensure KPI’s are met
- Leverage content analytics to conduct competitive data analysis and distill competitive insights and competitive trends
5
Responsibilities For Social & Content Strategy Manager Resume
- Create and maintain content roadmaps and workflows
- Quickly understand business needs, and then translate complex ideas into an editorial direction
- Oversee content production guidelines
- Define content governance standards for divisional campaigns (and other projects as required)
- Perform market research, gap analyses and competitor research to identify content opportunities and threats and develop strategies to leverage or mitigate each respectively
- Demonstrates thoughtful, strategic and customer focused decision making
6
Responsibilities For Product Content Strategy Manager Resume
- Work with the analytics, digital and demand generation teams to develop and report out metrics for content performance measurement and improvement
- A strong interest in and understanding of trends in digital education and educational technology, content design best practices, and assessment strategies especially as applied to skills-based education and training
- Discover and understand pervasive market needs and customer requirements. Ability to translate those needs into solutions and create business case with revenue and cost implications
- Develop strategies, learning goals, and product requirements
- Takes initiative, leads change and solves problems; takes ownership with minimal supervision
7
Responsibilities For Content Strategy Manager, Ibtm Portfolio Resume
- Track multiple projects simultaneously and provide clear and consistent status reports to key stakeholders
- Oversee webform translation
- Monitor localization budget
- Prepare editorial plans
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