Database Marketing Resume Sample
Frederick Wintheiser
7935 Lura Drive,
Dallas,
TX
+1 (555) 861 0003
Work Experience
Database Marketing Manager
03/2017
-
PRESENT
Boston, MA
- Dependability – consistently at work on time, follows instructions, responds to manager’s instructions
- Aligning lead targeting processes with channels’ lead management processes ensuring an integrated technical approach with campaign strategies and proper feedback loop mechanism is enabled
- Contributing to team’s portal in order to preserve institutional memory, share documentation and files
- Manage a team of two and act as lead in setting up tools, technology and process to support the designs, builds, and executions of flawless communications to our members and customers
- Help maintain the multi-channel marketing campaign database, contact history and business rules engine leveraging key data assets
- Ensure that marketing campaign are being managed cross-channel to prevent customer fatigue, optimize performance and manage marketing spend
- Assist in developing business rules to support the goals of coop lines of business including Seasonal Campaigns, Membership, Adventures, Outlet, Co-Brand, etc
RCO Database Marketing Operations Analyst
06/2011
-
09/2016
New York, NY
- Coordinate content and creative for regular email newsletters and event specific ticket sales campaigns
- Track campaign effectiveness
- Experience in multiple communication channels including direct mail, e-mail and social media
- Strong ability to translate technical topics to non-technical audiences, and vice-versa
- Impact-driven business savvy
- Gather, refine and validate complex business requirements, interdependencies, potential risks and issues to automate processes and functions
- Manage the development of standard and ad hock reports related to the data warehouse and data append processes
- Design complex campaign lists, work with channel marketers, and respond to list selection requests for direct marketing campaigns, research efforts, business issue analyses, etc
- Use computer keyboard and 10-key
Global & Database Marketing Operations Intern
04/2005
-
03/2011
New York, NY
- Establish and adheres to standard processes for execution of multichannel campaigns
- Establish channels of communication with the team members and ensure team is fully aware of any changes in agreed upon approach or deliverables
- Manage integration of data (inbound and outbound) from various internal customer master and third party sources for various channels, including email, website, direct mail etc
- Design and monitors quality assurance practices
- Ensure logic is applied to ensure single customer relationship and application of general and program specific business rules
- Establish and monitors procedures to ensure security and confidentiality of all data
- Pull and segment data for campaign lists
- Update and manage subscription lists
- Work with Ticket Service Team to coordinate regular Season Ticket Member email communications
Education
Oklahoma State University - Tulsa
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Excellent oral and written communication skills and a proven ability to influence others
- Strong data management & manipulation skills
- Excellent communication skills and service orientation required
- Excellent attention to detail, organization, and analytical skills
- Intermediate knowledge of Excel and strong analytical/logic skills
- Prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment
- Proven experience (10+ years) working in marketing operation or CRM campaign management capacity
How to write Database Marketing Resume
Database Marketing role is responsible for analysis, analytical, marketing, excel, design, software, html, sql, collaboration, email.
To write great resume for database marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Database Marketing Resume
The section contact information is important in your database marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Database Marketing Resume
The section work experience is an essential part of your database marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous database marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular database marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Database Marketing resume experience can include:
- Excellent communication skills, ability to convey complex technical matters in a clear and concise manner to non-technical audience
- Intermediate SQL skills (creating/altering tables, complex data joins, aggregate functions subqueries, temp tables)
- Deep knowledge and skills of multi-channel, marketing campaign strategy and execution using disparate data sources
- Prior experience managing a team of up to 4 individuals
- Experience in marketing or email deployment with proven track record of innovative segmentation strategies
- 7–10 + years’ experience in database marketing or email deployment with proven track record of innovative data strategies
Education on a Database Marketing Resume
Make sure to make education a priority on your database marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your database marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Database Marketing Resume
When listing skills on your database marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical database marketing skills:
- Possess excellent interpersonal skills, and have proven written and verbal communication skills
- Demonstrated ability to relate technical issues to both technical and non-technical audiences coupled with strong oral and written communication skills
- Excellent relationship building skills to develop and maintain internal and external network of contacts
- Demonstrated skills in process automation, analytics and behaviour-based program/campaign development
- Strong collaboration skills, ability to work with others at different level in the organization
- Effective communication skills, able to quickly see trends and explain data concepts
List of Typical Experience For a Database Marketing Resume
1
Experience For Database Marketing Manager Resume
- Proficient knowledge, skills, and abilities with personal computing and analytical models (i.e. Word, Excel, Power Point, Access, etc.)
- Proven ability to work cross-functionally in data-driven organizations. Ideally has previous experience in the financial services sector
- Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives
- Continually meet expectations with on-time delivery while managing competing priorities and deadlines
- Create dashboards using SAS to measure the effectiveness of mailings and other marketing campaigns
- Direct experience with database marketing, marketing automation, and campaign analysis
- Professional experience, most of which in B2B demand generation, B2B marketing, or marketing operations
- Strong understanding of database marketing principles
- Previous experience with CRM, marketing automation and ticketing platforms
2
Experience For Database Marketing Specialist Resume
- Experience in database marketing and analytics using data management and analytical methods
- Lead and develop a database marketing team to skillfully execute marketing campaigns with a customer-centric, omni-channel focus
- Experience with reporting tools,
- Database marketing experience with at least 4+ years in the SaaS environment and business intelligence, ETL and database tools
- Experience working in rapid growth environment that requires flexibility and continuous innovation
- Experience in email marketing campaign coordination or deployment
- Establish and maintain effective working relationships with peers, staff, clients and guests
- Experience in email marketing
3
Experience For Senior Database Marketing Manager Resume
- Able to work independently and make decisions based on changing priorities
- At least seven (7) years of experience in database/direct marketing
- Consumer marketing operations experience
- Business consultant experience (i.e. liaison between marketing and IT)
- Marketing database experience
4
Experience For Director of Database Marketing Resume
- Remain poised and productive amidst unclear and shifting priorities and aggressive deadlines
- Experience with CRM and Marketing Automation platforms, preferably Salesforce and Marketo
- Database work experience in related field required
- Experience with project management
- Experience web analytics, such as Omniture
- Experience with campaign management
- Experience with marketing automation tools and SFDC
- Experience in marketing and/or database environments
- Has backbone, challenges the status quo, and pushes for the best customer experience
5
Experience For Senior Mgr, Database Marketing Resume
- Implement on-going process improvements to drive Client Connection program performance, competitive differentiation and cost effectiveness
- Interpreteting industry regulations and incorporating them into existing business processes and/or developing new internal controls
- Working with campaign and channel managers to understand their requirements as it relates to meeting their objectives
- Determining appropriate quantitative methods to deliver analytical solutions to clients’ business needs
- Maintaining a production workflow of automated and event triggered campaigns
- Managing various 3rd party vendor relationships
- Partner with Strategic & Relationship Marketing to implement marketing best practices and relay training opportunities or issues
6
Experience For Director Database Marketing Resume
- Direct the Database Marketing team to include efficient staffing, employee development and training, performance management, and policy enforcement
- Support the lead generation cycle by monitoring and tracking process issues, making recommendations to streamline, enhance and improve overall operations
- Email marketing automation: First point of contact with regards to use of Salesforce Marketing Cloud, our marketing automation and email service provider
- Assist in writing, creating, and editing email templates for all dealerships
- Compile and distribute reporting for email & direct mail marketing, and eNewsletters; including ROI reports
- Act as liaison between marketing and technology team to provide forward-looking product requirement to expand campaign management capabilities
- Deep understanding of advanced statistical techniques including regression,
7
Experience For RCO Database Marketing Operations Analyst Resume
- Direct Database Marketing initiatives to include campaign management and future database marketing initiatives
- Leads the day-to-day management of database growth operations including project management, build/QA/deployment, and reporting
- Drive digital revenue for demand generation campaigns by providing user support for email sending applications and customer databases
- Utilizes Cognos business intelligence reporting tool and SQL to construct marketing performance analytics as required
- Help implement a roadmap to provide the company actionable marketing insights and reporting
- Query the single customer view (SCV) database using FastStats to produce targeted counts for marketing and third party email campaigns
- Define requirements and work with operational teams to implement tracking and reporting systems to gather and report on consumer data
- Provide consultative support to marketing, taking their business requirement to identify the best data to use from the database
- English: writing essential, speaking fluent
8
Experience For Manager, Database Marketing Resume
- Project leadership in digital marketing creative development, cross-functional planning, and campaign management
- Managing global marketing databases
- Working with third party marketing attribution platforms (such as Google Attribution, Bizable, Convertro, etc)
- Capable of assisting others in the proper use of the Marketing Database
- Communicate with marketing managers regarding campaign opportunities and recommended actions
- Preferably 3+ years of expertise in marketing strategy development and execution, marketing program analysis, and results presentation
- Build organizational consensus around the future of an automated marketing execution engine, evangelizing the vision for and value in an automated approach
- Design, develop, and implement data visualization dashboards utilizing Tableau that provide real-time visibility into performance
- Design, implement, and automate data mining processes that meet specific goals, i.e. identify variance to expectation, identify combinations of customer characteristics that relate to incrementally higher disconnect rates
9
Experience For Database Marketing Coordinator Resume
- Lead a recurring dialog with HQ and Area leadership partners on business expectations. Highlight strategic and tactical options that utilize these business dynamics
- Support integration of functional area metrics and key performing indicators into a balanced scorecard
- Robust and timely campaign performance analytics with insights that drive future testing
- Maintenance/enhancement of database/campaign environment, driving the team to operational excellence
- Oversee the end-to-end campaign delivery process and day-to-day execution of highly targeted multi-channel regional, as well as CRM marketing campaigns
- Define business metrics and develop automated reports and dashboards on email marketing and database
- Execute test and learn iterations to lift consumer lifetime value by increasing engagement and retention
10
Experience For Senior Manager, Database Marketing Resume
- Analyze, track, and measure performance of key marketing programs and communicate results and insights
- Reports To: Vice President of Premium Seating
- Proactively engage internal partners to drive standards on campaign definitions and targeting
- Establish a two-way working relationship with internal partners
- Work with Leads Managers on developing business case for potential campaigns Contribute to development requirements for channel enhancements
- Develop business process documentation for selection of customer data extracts by a team of developers, and/or using CRM applications
- Develop business processes and documentation for automation of marketing activities
- Prepare and export data ensuring data is opted in, handled in a secure manor and compliant with data protection law
- Load and configure data (import using data extensions, SQL queries and file transfers)
List of Typical Skills For a Database Marketing Resume
1
Skills For Database Marketing Manager Resume
- Excellent applied analytic skills required
- Effective project management skills or certification
- Strong collaboration skills, ability to work with others at different levels in the organization; #L1-LM2
- Demonstrated experience working closely with internal and external business relationships
- Experience in database marketing or email deployment with proven track record of innovative data strategies
- Business analysis experience with more than two years hands-on experience with web analytics required
2
Skills For Database Marketing Specialist Resume
- Proven ability to prioritize and accomplish multiple projects simultaneously
- Developing and maintaining a schedule of all campaigns, ensuring effective targeting and adherence to the Contact Strategy in a rigorous and robust way
- Experience managing large data sets including standardizing, mapping, normalizing, etc
- Hands on experience of building, testing and analysing campaigns using an email platform like Responsys or similar
- A good understanding of direct marketing techniques and email marketing best practices
- Relevant work experience in marketing or marketing operations with a heavy focus on database marketing
- Experience implementing and optimizing data segmentation within a marketing automation platform
3
Skills For Senior Database Marketing Manager Resume
- Critical attitude towards data – understanding of data quality and data mapping issues. Excellent attention to detail
- Experience of working on email campaign management within a marketing function
- Develops all aspects of property marketing calendar including segmentation strategy, reinvestment levels, offer types, valid dates and channel
- Experience spearheading technical projects and gathering requirements across business teams
- Experience with email marketing, marketing automation, and campaign analysis
- Experience working with marketing and sales to drive quality leads
4
Skills For Director of Database Marketing Resume
- Experience with segmentation, audience acquisition, email marketing, marketing automation, and campaign analysis
- Experience working with sales and marketing teams in a matrix environment
- Experience with HTML/SQL programming/coding
- Direct marketing experience in a regulated environment
- Experience with direct mail or e-mail marketing lists
- Experience in the database marketing leadership/development role required
- Strong proficiency in direct marketing, analytical and statistical methods to report on business strategies
5
Skills For Senior Mgr, Database Marketing Resume
- Excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint required
- Strong understanding and knowledge of email and digital channel best practices, innovation, and technologies
- Experience Tableau and other reporting suites
- Experience managing a large team of 15+ members
- Experience in a marketing associate or account management role
- Provides necessary data and information to department in support of development of effective marketing campaigns
6
Skills For Director Database Marketing Resume
- Six to eight (6-8) years of Marketing, Sales or related experiences required
- Experience with IBM Campaign Management, Ephiphany, Business Objects, Cognos, SAS
- Financial analytics or econometrics experience
- Two or more years of related professional experience (i.e., marketing, database management, investment management industry)
- Collaborate with the Sales & Service team to ensure that channel capabilities are maximized while the quality of customer experience is maintained or enhanced
- Detail oriented - Strong attention to detail across all aspects of the reporting & analytics life-cycle
- 2 – 5 years’ experience in operation analytics
- Can easily interpret business needs and understand how to troubleshoot, demonstrate initiative, learn new processes
- Excellent communication and customer service abilities
7
Skills For RCO Database Marketing Operations Analyst Resume
- Strong willingness and ability to work collaboratively with a team
- Tableau and/or Adestra experience
- Experience with dashboard tools such as Spotfire, Tableau or Qlikview
- At least two (2) years of research or related experience
- Demonstrated ability to manage a large number of marketing campaigns and segmentation strategies simultaneously
8
Skills For Manager, Database Marketing Resume
- Six or more years of applied work experience
- Represent, sponsor, approve, and prioritize property requirements related to the development and implementation of campaign creation
- Develop and maintains a strong and productive relationship with property leadership, information technology, and vendors
- Establish and communicates priorities, sets performance objectives, provides direction, and holds staff accountable to commitments
- Providing ongoing support and training on reports in Tableau, working with regions to ensure reports meet their needs and ensuring adoption
- Building strategies to address these SWOT issues. Building, automating, and monitoring data warehouse processes which qualify customers for these strategies
9
Skills For Database Marketing Coordinator Resume
- Designing up front statistical analytics plans ensuring ability to quantify gains and test/learn new variances of existing strategies
- Segmenting the database and building lists
- Working knowledge of customer segmentation, propensity modeling, and behavioral insights across 100+ million customer base
- Identifying any data quality issues and liaising internally to address these and monitor delivery of improvements
- Managing external customer inbox of responses to email marketing campaigns (unsubscribe requests, email change requests, etc)
10
Skills For Senior Manager, Database Marketing Resume
- Working with outside departments and vendors to coordinate projects and tasks related to data quality and receiving new data
- Understanding of and interest in the investment management industry
- Providing data and analytical services as needed to peers, specifically decision-makers
- Acting as a central source of knowledge for all customer related data across the business
- Regularly perform database maintenance within the marketing automation platform including cleansing, standardizing, mapping, normalizing, etc
- Assist in migration of data from one system to another, including guiding data structure and design, exporting, formatting, and importing data
- Have held a role managing email campaigns, including: planning of annual calendar and briefing,
- Responsible for scheduling, executing and deploying fully automated email marketing campaigns to our end-users
- Provide internal support to database users, including training, troubleshooting, and managing segments/profiles
List of Typical Responsibilities For a Database Marketing Resume
1
Responsibilities For Database Marketing Manager Resume
- Exceptional analytical and problem-solving skills and familiar with test design and measurement methodology
- Experience in database marketing or email deployment with proven track record of innovative data strategies
- Drives and makes recommendations regarding how to most effectively engage new opt-ins within digital channels (e.g. cadence, frequency, etc.)
- Strong MS Excel & Access database experience required
- Determine more cost-effective means to deliver on marketing objectives through use of marketing automation, moving the business away from list buying
2
Responsibilities For Database Marketing Specialist Resume
- Merge/purge experience is critical – includes data mining, hygiene, and production
- HTML, and CSS coding experience
- Demonstrated finding ways to drive operational efficiency
- Experience developing data matching techniques and programing
- Workplace experience with statistical modeling techniques such as ANOVA, Regression, Random Forest, Bayesian Networks, etc
- Support the direct mail and email marketing initiatives for each division, as well as defines email delivery priority across all divisions
- Excellent written and oral communications required
- Manages multiple priorities and tasks simultaneously, works in cross-functional teams and communicates with all levels of management
- Experience with data visualization tools such as Tableau required
3
Responsibilities For Senior Database Marketing Manager Resume
- Work independently, prioritize, adapt and manage multiple projects under tight timelines
- Analyzing strategy performance by distilling massively complex data into concise and actionable recommendations
- Conducts market research, analyzes gaming industry trends & utilizes local market dynamics as a basis for visioning and designing all direct mail programs
- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to VP of Marketing
- Stewardship of annual expense budget(s) for designated Programs including tracking and modeling
4
Responsibilities For Director of Database Marketing Resume
- Develop segmentation targeting and testing processes to go deeper into current database to achieve better audience segmentations and targeting
- Establish benchmark reporting, work with marketing teams to set KPI improvement targets, and recommend testing & optimization strategies
- Responsible for setting up offers and ensuring accuracy
- Play critical role in the migration of existing customer journeys to marketing automation platform
- Direct Database Marketing initiatives to include Aprimo/campaign management, Dialogue Manager, and future database marketing initiatives
- Supports medium to large complex projects involving ambiguity and risk encompassing multiple cross-functional business areas
- Coordinate with marketing leadership on email campaign strategy, universe health and size and own execution and quality of the marketing calendar. #L1-LM2
5
Responsibilities For Senior Mgr, Database Marketing Resume
- Liaise with marketing communications and sales teams to determine criteria for marketing lists
- Translate business needs into database-related analysis, data mining projects, analytics and modeling
- Conduct regular lead reporting, including contacts and conversions
- Performs special studies as requested including data mining and stratifications
- Works closely with VP of Marketing to develop the property’s overall reinvestment strategy
- Provide reporting and analysis of performance by campaign, segment and channel to identify optimization opportunities
- Develop plans/support efforts to grow and enrich Boeing’s Communications databases
- Execute segmentation for email and interactive marketing campaigns that support brand, product and advocacy campaign
- Stay abreast of trends, laws and best practices regarding the use of customer/communications data
6
Responsibilities For Director Database Marketing Resume
- Support day-to-day campaign processes, including development custom, ad hoc and routine reports to derive insights
- Supports and enhances corporate projects and goals such as augmenting customer segmentation strategies
- Leads needs / impact analysis efforts while engaging with engagement engine teams
- Proficient at right-sizing the message to the audience
- Works with user groups to provide training, resolve questions, assess user needs
- Perform audience segmentation; use data to advise marketing managers on how best to drive business results and maximize lead acquisition and conversion
- Design, run, analyze, monitor and document complex queries and ad-hoc programs incorporating data from a variety of disparate and sometimes incomplete sources
7
Responsibilities For RCO Database Marketing Operations Analyst Resume
- Generates pro forma P & L’s for all Marketing campaigns
- Assists in structuring of presentations for budget meetings and operational reviews
- Sound knowledge of marketing disciplines and processes within the financial services industry
- Familiar withinteracting with API’s
- Manager Database Marketing
- Managing data acquisition, audience segmentation and analysis
- S. in Marketing, Business, Statistics, Mathematics or related discipline
- In operational engagement or retention marketing role
- A comfort with ambiguity and working in a large, diffuse, highly matrixed environment
8
Responsibilities For Manager, Database Marketing Resume
- Analyze and report on campaign and website performance metrics including lead conversion and integration of Marketo and SalesForce
- Interest and ability in working both independently and highly collaboratively
- Ability and enthusiasm for working across multiple platforms
- Proficiency with Data Mining tools
- Ensure data integrity pertaining to various lists
9
Responsibilities For Database Marketing Coordinator Resume
- Create and maintain training and instructional guides for the position
- Identify opportunities for improving processes associated with campaign deployment
- Upload email and direct mail marketing campaigns every month to vendor website
- Suggest and leverage technical strategies/capabilities to accelerate ongoing and new development activities
- Develop an understanding of what information is needed and available to support analytical and campaign work
- Establish a two-way working relationship with internal partners to solicit their views on campaign improvement opportunities and revisions
- Serve as an active leader in the Product Marketing & Monetization team
- Be the Marketing liaison between Strategic Analysis, Business Intelligence, and other groups as required to achieve business goals and objectives
- Recommend and operationalize segmentation (leveraging transactional history, behavioral analytics, and trend analysis) to increase repeat purchase rate/revenue
10
Responsibilities For Senior Manager, Database Marketing Resume
- Participate in the sales process through solution development and responses to RFP’s
- Conduct in-depth analysis of customer data and ensure accurate data is delivered to users
- Partner with IT Support team to ensure data integrity and resolve Cognos or Data Discrepancies. Design, develop and maintain business intelligence reports
- Document business requirements and provide system specifications for reports. Suggest new data elements and/or tables needed to support reports
- Grow and develop direct reports
- Knowledge of test/control methodologies
- Manage data connectivity and own CTMG’s relationship with DOMO
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