Database Marketing Analyst Resume Sample
Jessika Grimes
970 Sammy Junction,
Houston,
TX
+1 (555) 771 8906
Work Experience
Senior Database Marketing Analyst
06/2015
-
PRESENT
Philadelphia, PA
- Enable email marketing team to plan and execute both ad-hoc communications and lifecycle campaigns by providing dynamic and customizable data and outlining complex logic
- Measure and analyse campaign effectiveness including email and conversion metrics
- Extract data using SQL for marketing lists, campaign validation, and reporting
- Serve as a liaison with the central DBA team to ensure current projects and priorities are aligned with marketing initiatives
- Data Mining – Provide insight into Company’s customer base on payoff behavior, retention, and cross sell potential through the use of traditional data mining approaches
- Marketing Campaign Execution – Execute recurring and adhoc direct marketing list pulls and campaign reports according to specifications and campaign plans provided by marketing managers
- Marketing Analytics - Provide analysis and reporting on campaign results and recommendations for future criteria improvements directly to marketing managers
Database Marketing Analyst
09/2009
-
05/2015
Phoenix, AZ
- Data Enhancement - Work with internal and external technical resources to ensure customer database platforms are optimized for marketing needs and contain information elements required for relevant analysis
- Process Documentation – Maintain documentation for critical data processing procedures
- Experience or multiple internships in Direct Marketing, preferably in Financial Services industry
- Understanding principles of Direct Marketing and Marketing Analytics
- Experience with SAS or/and SAS Institute certification
- Experience with modern business intelligence tools (e.g. Tableau, Business Objects, Power BI)
- Working knowledge of SQL and Oracle (or similar) relational databases
- Experience with SAS or/and SAS Institute certification required
- Provide insight and analytics using customer database to identify key targets for acquisition, retention, cross-sell and win-back opportunities
Email Database Marketing Analyst
07/2003
-
08/2009
Dallas, TX
- Create datasets in SQL from existing company applications, with responsibility for data mining, analyzing, profiling, modeling and interpreting customer data and behavior
- Leverage SQL programming skills to run customer data queries across large volumes of data, multiple data extensions, and campaign history for use in marketing and contact campaigns
- Execute recurring and ad-hoc direct marketing list pulls and campaign reports according to specifications and campaign plans provided by marketing managers
- Provide analysis and reporting on campaign results and recommendations for future criteria improvements; design dashboards to track work and gain insights into progress made towards goals
- Work with internal and external technical resources to ensure customer database platforms are optimized for marketing needs and contain information elements required for relevant analysis
- Maintain documentation for critical data processing procedures
- Write SQL stored procedures, jobs and/or ETL scripts to monitor sales pipeline and sales contact activity
- Support and enhance predictive analytics, machine learning and segmentation strategies
Education
Southern New Hampshire University - Nashua Campus
1999 - 2003
Bachelor's Degree in Marketing
Professional Skills
- Experience with MS Office, Word, Excel, PowerPoint with strong excel and data mining skills
- Strong analytical, conceptual, and problem-solving abilities paired with excellent communication skills
- Hands on experience working in SAS are essential. Experience with Unix and mainframe processing platforms. Experience with SQL or other relevant tools
- Communicate effectively with stakeholders at all levels. Experience extracting data and creating reports
- Strong experience with SQL, performance tuning
- Strong experience working with UNICA
- Strong experience in Teradata
How to write Database Marketing Analyst Resume
Database Marketing Analyst role is responsible for sql, marketing, database, analytical, training, mainframe, analysis, research, modeling, business.
To write great resume for database marketing analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Database Marketing Analyst Resume
The section contact information is important in your database marketing analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Database Marketing Analyst Resume
The section work experience is an essential part of your database marketing analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous database marketing analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular database marketing analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Database Marketing Analyst resume experience can include:
- Demonstrated collaboration and interpersonal skills
- Has demonstrated experience contributing on direct mail and email campaigns, including campaign automation
- Experience with retrieving and consolidating data from multiple sources and data warehouses
- Advanced skills using excel and access
- Data analytics experience with experience
- Effectively and efficiently utilizes software tools to maximize the value of the Player’s Club database
Education on a Database Marketing Analyst Resume
Make sure to make education a priority on your database marketing analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your database marketing analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Database Marketing Analyst Resume
When listing skills on your database marketing analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical database marketing analyst skills:
- Good time management, attention to details and strong organisational skills
- Strong oral and written communication, presentation, analytical and organizational skills required
- Monitoring, supporting and operating a range of models and systems to ensure that they are effectively maintained and coordinated, recommending improvements
- Good knowledge of SAS including 3 years of practical SAS programming experience
- Good working experience in Tableau
- Has solid experience in writing SQL commands in either Oracle or Microsoft database
List of Typical Experience For a Database Marketing Analyst Resume
1
Experience For Senior Database Marketing Analyst Resume
- Excellent analytical, project management and problem solving skills
- Creative problem solving and analytic skills
- Effectively present findings to USRBM DM Leadership Team and business stakeholders
- Monitor marketing programs by providing recommendations and guidance through evaluation of program effectiveness through analysis
- Strong knowledge of SAS Customer Intelligence Studio, SAS Information Map Studio or other marketing automation software
- Experience using analytics
- Strong technical aptitude with the ability to analyze data, interpret information and trends in large amounts of data to develop actionable recommendations
2
Experience For CRM Database Marketing Analyst Resume
- Experience with relational databases and data access methods, especially SQL
- Demonstrated ability to self-manage and meet deadlines
- Strong ability to analyze information
- Relevant work experience
- Collaborating with members of the marketing data solutions and IT teams to source data needed for campaign segmentation criteria
- Support in defining trends, proving and disproving hypotheses, and finding areas for efficiency and improvement
- Manage and refine all inputs and outputs in support of Book Clubs Budgeting and Forecasting Process, including
3
Experience For Email Database Marketing Analyst Resume
- Apply business, statistical modeling knowledge to identify underlying trends
- Proactively leading the process to gather list pull and data segmentation requirements related to planned marketing programs
- Provides World Class Marketing Client Service Management by creating synergies with our internal teams &
- Assist in developing marketing forecast models for subscription and non-subscription based customers and help determine their life time value
- Manage and implement various marketing related projects as defined by the leadership team using the appropriate tools
- Develop reporting platform using Tableau to support the team and the business
4
Experience For Senior Database Marketing Analyst Unica Resume
- Articulate and champion marketing data management best practices
- Holds a philosophy that all projects carry an ability to learn; constantly thinks of testing to become better
- Knowledge of sales and marketing analytics for technology based B2B products is highly desirable
- Collects and analyzes data on established and prospective customers, competitors, and marketing
- Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she
5
Experience For Database Marketing Analyst Resume
- Assist in performing matchback analysis to measure performance of various sales campaigns
- Proficiency in Excel using pivot tables, v-lookup, macros, statistical functions
- Contribute to continuous improvement and develop self competencies. Suggests process improvements and assists in updates of department’s documentation as needed
- Uses experience and knowledge to set individual goals and priorities that affect own and group’s work
- Demonstrates the ability to lead remote teams of technical resources and provide on-the-job training and guidance in technical skills to new employees, and mentoring to less-experienced team members
- Preference given to those with SAS CI Studio experience
- Highly analytical, critical thinker who loves to problem solve
6
Experience For Senior Database Marketing Analyst Resume
- Highly motivated to stretch the capabilities of research tools to generate the intended result
- Communicate openly and embrace various perspectives with an open mind
- Develop an appropriate knowledge of Humana’s vision and strategy as well as program design in order to support business strategy with high quality data analysis and reporting
- Represent the team’s data requirements in meetings and interactions with various groups
- Ensure that customer data / access policies, as well as Corporation’s privacy policy, are abided by
- Collaborate with marketing managers to understand their direct marketing program objectives, assist with definition of data segments, and coordinate / execute campaigns from a data & list perspective
- Experience with Data Warehousing and related BI technologies
- Experience in database management, project management, campaign management, direct and/or email marketing
- SQL queries, report generation
7
Experience For CRM Database Marketing Analyst Resume
- Experience in presenting technical content to a non-technical audience. Ability to synthesize large volumes of data and effectively tailor communications based on target audience. Ability to work with individuals at all levels within the corporation
- Goal oriented, self-motivated and a team player
- Solid analytical, problem-solving and strategic thinking skills to understand opportunities and anticipate the potential impact across multiple critical projects
- Quantitative background with B.Sc. or equivalent
- Strong experience working with marketing databases in a project management capacity , either formally or informally and/or working as a liaison with IT departments on such projects
- Track record of partnering with IT and other marketers to build or improve the capabilities of such data-driven multi-channel marketing tools as mentioned above
- Serves as a Marketing resource utilizing the company’s CRM application Aprimo, providing back up support for campaign development to properties as required
- Run ad-hoc and scheduled customer lists to power PlayStation’s digital marketing channels
- Collaborate with various leaders to establish KPI frameworks and provide continuous data visibility to show progress along these KPIs
8
Experience For Email Database Marketing Analyst Resume
- Provide business stakeholders with proactive and timely reports, dashboards and forecasts that address their various strategic and operational business needs
- Work closely with subject matter experts to transform manual data analysis into automated analytics so business leaders can make decisions on real-time information
- Apply statistical expertise to analyze large data sets to proactively identify business challenges, resulting in effective strategic planning and issue resolution
- Report on key business metric monthly and provide key insights to help the business hit/exceed goals
- Work with stakeholders to understand their overall campaign requirements, including the ability to advise stakeholders on the availability of data needed to define segmentation groups
9
Experience For Senior Database Marketing Analyst Unica Resume
- Consult on campaign design and testing strategy
- Create standard campaign tracking methodology to be used across multiple brands and business lines
- Identify and drive segmentation requirements to meet campaign objectives
- Leverage data assets to respond to complex questions that require timely answer
- SQL proficiency and the ability to collaborate with technical team members as needed to source data and design components of the solution,
10
Experience For Database Marketing Analyst Resume
- Become team subject matter expert for CRM platform and database universe
- Academic Partners which empower us to exceed our objectives
- Maintain a complete operations and business scorecards that provide visibility into the business and marketing activities and work with business stakeholders to align the reports using tools like Microsoft Excel, Microsoft Dynamics, BIME analytics, SSRS and SQL Server
- Consolidate data from sources like ERP and customer behavior data from Microsoft Dynamics, VOIP data from Mitel, customer surveys from PowerReviews and Survey Gizmo, website traffic and stats from Google Analytics and ecommerce data from MySQL to help develop reports to measure performance using tools like SSIS, stored procedures and Toad
- Plan for workflows in MS Dynamics for order processing to better manage backlog and logistics
- Maintain a central repository of customer behavior data with information that would be the backbone for various marketing campaigns like direct mail, promotional email campaigns and social media marketing
- Collect survey responses to improve products and operations to drive customer satisfaction
- Utilize advanced technical skills such as SAS, SQL, mainframe and related systems in development of new processes, MIS reporting, or execution of production programs
- Is responsible for execution of targeted customer lists in support of customer communications (e.g. direct mail, email, statement, etc.)
List of Typical Skills For a Database Marketing Analyst Resume
1
Skills For Senior Database Marketing Analyst Resume
- EMail Marketing and marketing automation system management experience
- Solid understanding of all aspects of database marketing
- Four years of Marketing and/or Information Technology experience in the gaming industry
- Work in a fast paced, dynamic team environment responding immediately to often changing business priorities
- Experience in Database Marketing/ Marketing automation
- Experience with a Marketing Automation Platform
- Experience working with web analytics tools- Adobe Analytics (Omniture)
- Two years of experience as a Database Marketing Specialist
- Database and/or direct marketing experience
2
Skills For CRM Database Marketing Analyst Resume
- Practical financial services industry experience within marketing analytics/campaign management environment
- Previous (3-5 years) experience in sales or marketing
- Strong hold of marketing fundamentals and aptitude to teach others
- Understanding of integrating marketing technology into an operations environment
- Leveraging segmentation & statistical models provided by the Modelling & Customer Analysis teams
- Reporting & Dashboard Evolution: Manage/help design the evolution of metrics reporting from basic grids to an advanced distributed online dashboard platform
- Working knowledge of stored procedures, triggers, functions, packages, UNIX Shell scripting
- Working knowledge of predictive marketing tools (SAS, R, SPSS, Alteryx, KXEN)
- Aligning Sainsbury’s to maximise the contact strategy across the Group
3
Skills For Email Database Marketing Analyst Resume
- Identifying process enhancements and efficiency improvements
- Sourcing of new sources of data & technology to increase volume & profitability of activity
- Programming languages: SQL, PL/SQL
- Building meaningful analyses to support Sales channels’ tactical and strategic activities
- Understanding of CRM principals and concepts. Knowledge of relational databases
- Commitment to excellence, getting the job done right, and making the forward-looking decisions even in a fast-paced, evolving environment
4
Skills For Senior Database Marketing Analyst Unica Resume
- Proficiency in Statistics and Economics and capable of utilizing database management to extract data for the purpose of marketing analysis and BI reporting
- Design, develop and execute integrated marketing campaigns involving complex business rules
- Translate broad marketing strategies into technical applications
- Expert knowledge of SAS, Microsoft Office, Tableau or related software reporting package
- Collaborates with Marketing, Analytics and IT teams to deliver timely, measurable campaigns
- Proficient with a Campaign Marketing list selection tools (e.g. Direct Focus, Aprimo, Eloqua)
- In direct marketing environment
- Superior analytical, organizational, data-mining and research abilities
5
Skills For Database Marketing Analyst Resume
- Knowledge of all advertising channels
- In touch with evolution/changes in marketing
- Adhere to the department’s code development procedures. This includes documenting traceability of code back to specifications and business requirements
- Use Ab Initio (or Informatica ETL) and SQL to create the mailfile for each campaign according to the brands' specifications
- Self-starter and self-learner, highly resourceful with a passion for “figuring it out”
6
Skills For Senior Database Marketing Analyst Resume
- Data Management Service Provider, Email Service Provider, Data Service Provider
- BS / BA in Business, IT, or similar field
- Designing, optimising & deploying all 121 acquisition & x-sale campaigns across both front & back-books across all channels (e.g. DM, Email, Coupon-at-till, etc) to drive increased business performance & profitability, including
- Assisting the Database Marketing Manager in building strong relationships with Sainsbury's colleagues to deliver highly targeted, personalised communications to deepen customer loyalty to the overall Group
- Providing complex analytical/research advice and recommendations to the business, using own judgement as to when more complex issues require escalation
- Delivering focused management information, customer, competitor and market insights through research and data analysis which inform business decisions
7
Skills For CRM Database Marketing Analyst Resume
- Metric Planning & Strategy: Manage/help design the collection of digital channel & transactional metric data from an array of sources in a systematic framework on a Monthly, Quarterly, Yearly basis
- Reporting & Analytics: Deliver necessary reporting meta-data and clickstream information to support advanced Marketing Campaign attribution to Sales deals and ROI
- Database Administration: Develop/manage the data sufficiency to integrate Marketing Campaign Automation and Lead Routing into the SFDC environment. Oversee Marketing Warehouse development & standardization, with respect to Campaign, Lead/Opportunity, and Account information, across various lines of business, and within the SFDC construct
- Serve as focal point by collecting and distributing information to advise inside and outside customers
- Serve as marketing support for sales support activities
- Ensure accurate and consistent tagging for digital campaigns
- Oversee the data on-boarding process into our Data Management Platform (DMP) from multiple data sources
- Plan, research, write and edit database responses
8
Skills For Email Database Marketing Analyst Resume
- Establish and maintain relationships with subject matter experts to keep database current and to research ad hoc questions
- Influence changes/enhancements to systems and processes to improve quality, availability and access
- Be the primary subject matter expert for our DMP – set up traits, manage audience segments and destinations, and create the operational reports to ensure the accuracy and quality of our data
- Collaborate with Product Management to develop and implement a comprehensive roadmap for Marketing Technology Operations that can support initiatives such as dynamic content optimization, personalized offers, and customer lifecycle communication
- Experience translating marketing team objectives into technical requirements and driving projects to completion with minimal supervision
- External or 2 to 5 years internal Citi, or other relevant work experience
- Support ongoing digital attribution modeling work by coordinating log-level analysis using exposure data and transactional data
9
Skills For Senior Database Marketing Analyst Unica Resume
- Collaborate on quarterly learning agenda for focused learning objectives
- In an analyst role
- Experience working with internal developers to source data and present it in a consumable way so that further analytics can be performed for informed business decisions
- Familiar with interacting with APIs
- Experience in database management and/or reporting in a marketing environment, due to the need for subject matter expertise to provide critical Video Retention analytics and reporting and other supporting analytics and forecasts for hardware, spend, treatments, pre/post and other analyses
- High level of quantitative and analytic skills
- Experience booking media, developing po’s, cancellations, media change requests etc while hitting stated campaign objectives
- Familiarity with a variety of statistical and data mining techniques including: cluster-based segmentations, discrete choice/conjoint, multivariate and logistic regressions and decision trees
- Manage multiple priorities; flexible
10
Skills For Database Marketing Analyst Resume
- Experience with campaign management, database software tools and analytical methodology
- Manage extensive campaign quality assurance processes prior to campaign execution
- Proactive, independent, and detail-oriented problem solver with innate sense of urgency to drive results along with a strong customer service ethic
- Previous experience in Business, Systems Analysis, or Quality Assurance
- Experience in a Database Analyst or CRM Analyst position
List of Typical Responsibilities For a Database Marketing Analyst Resume
1
Responsibilities For Senior Database Marketing Analyst Resume
- Assist other team members in daily execution of programs including problem resolution and communication with management, utilizing in-depth knowledge and experience in targeted marketing space
- Develop advanced statistical applications on SAS and other platforms to support the marketing efforts and business needs of internal clients, using techniques such as regression analysis, decision trees, vector machines and incremental modeling
- Develop SAS programs, using advanced SQL queries and other functions to find solutions and trends for complex marketing projects like lifetime value analyses and customer segmentation
- Work closely with programs and technology teams to provide views of data using internal tools through training and ongoing support through best practices
- Ensure Client-wide consistency in data interpretation and reporting through agreed-upon definitions, monitoring and trend analysis
- Develop customer contact Plans and recommend strategies for optimization
2
Responsibilities For CRM Database Marketing Analyst Resume
- Work in a collaborative manner with team members to gather requirements, analyze data and provide workable solutions
- Manage the creation and delivery of marketing data files to CRM and other marketing partners, translating their needs into concrete data strategy and execution, from planning and brainstorming to building logic statements and programming, and finally, executing, outputting, testing and delivering refined data files, under strict deadlines
- Manage, evaluate, refine and automate the processes used to deliver segmented and targeted data to marketing team end-users in the most efficient, accurate and cost-effective method possible
- Manage relationships with internal marketing partners, serving as a key partner and resource for campaign optimization, personalization and targeting, from an extensive knowledge of Vail’s complex data ecosystem
- Create solutions that automate processes and increase our ability to dynamically personalize customer and prospect communications, for greater efficiency and accuracy
- Design and execute analytics for evaluating business needs (e.g. strategic initiatives, business performance, scenario planning, campaign results). Apply analytics and technology to solve business problems
- Analyze and evaluate market segments, channels, products and draw conclusions from quantitative and qualitative analysis to develop recommended business solutions. Maintain and update existing propensity models
- Transfer knowledge of data sources, integration processes, techniques and issues to application and support teams. Answer technical and procedural questions for and communicate data findings with technical and non-technical resources
- Evaluate business results and marketing campaign results to identify new strategies and process improvement opportunities. Develop incremental testing plans to continuously improve models and business practices that drive business results
3
Responsibilities For Email Database Marketing Analyst Resume
- Experience in statistical and data analysis required
- Deep understanding of statistical modeling and analysis, including data mining, regression, decision trees, time serious forecasting and survival analysis
- Present findings/recommendations to all levels of management based on data and test results
- Collaborate with internal and external stakeholders to perform data mining activities on multi-channel campaign and customer data including data audits, data quality assessments, data extraction, data transformation, and data loading from both relational databases and flat-file sources
- Understand data design and data structures and develop the query logic necessary to translate business requirements into analytic data sets
- Ensure ongoing data integrity across multi-channel data including but not limited to web, online media (display and search), social, call center, email, and offline (TV and print)
- Access large datasets to analyze the content and quality of the data and be able to provide detailed, summary and statistical information on the data to internal and external stakeholders
4
Responsibilities For Senior Database Marketing Analyst Unica Resume
- Manage data investigations from understanding and identifying data anomalies to working with the appropriate internal and external stakeholders to resolve issues
- Modify/understand complex SQL queries and ETL Logic
- Able to articulate and convey technical concepts to a cross functional audience
- Create and maintain quality documentation for technical and non-technical staff
- Deep knowledge of database technologies and architecture
- Work in a flexible, dynamic and fast-paced environment
- Work closely with the Customer Analytics team to look at performance of campaigns and identify new strategies
- Works well in a team environment but be able to work individually with minimal supervision
- Five Year History schedules by Grade and by Metal Segment
5
Responsibilities For Database Marketing Analyst Resume
- Monthly Activation, Pull-Through and RPS schedules by Grade and by Metal Segment
- Book Clubs Physical Factors – order/RPO goals by Club/Offer
- Kit Calculator/Kit Budget – number of kits by Club/Offer, Grade and Metal Segment
- Partner with Finance, Operations and other divisions in the creation and maintenance of Book Club Mailing schedules, Who Gets What Grid, Inquiry/Adjustment/Toss-in Grids and other Book Club mailing systems support materials
- Database Marketing Campaigns: Assist in the design and execution of a variety of marketing efforts ranging from customer acquisition to customer retention campaigns. Assist in the targeting, segmentation and testing of the campaigns by using past analysis and data mining techniques
6
Responsibilities For Senior Database Marketing Analyst Resume
- Database Management: Ensure top quality data. Analyze current data to ensure data integrity for the health and profitability of marketing database and application. Assist in the development of the new CRM
- Intermediate working knowledge of analytics and statistical modeling as they relate to direct marketing. Advance skill level with MS Office and data visualization tools. Strong ability to pull business relevancy from data
- Experience utilizing SQL, R, Tableau, Excel, and Alteryx
- Own the strategic roadmap for the development and enhancement of the customer reporting systems, including Campaign Reporting and Customer Metrics through collaboration with business partners and database teams
- Understand data flows within various customer systems to provide input on requirements for Client's Customer databases to ensure data is organized properly for analytics
- Employs various reporting tools to assist in validation efforts (i.e. MicroStrategy, Tableau, Excel, etc.)
- Analyzes Customer Relationship Management (CRM) system data in response to marketing initiatives
- Work with business owners to define specific requirements for analysis of customer data to inform data organization and tools development
- Develop business requirements to drive functional specifications for specific releases and enhancements for Client's customer analytics tools
7
Responsibilities For CRM Database Marketing Analyst Resume
- Project manage the development of campaign and customer reporting tools and reports that improve efficiency and allow for insightful program and customer analysis ensuring milestones and objectives are met within budget
- Scrutinizes various data feeds from MGD, ODS (i.e. OpenTable, Ziosk, BI, Check Level Analytics, SMS, ESPs and Marketing Data Mart, Loyalty Pilot ) to quantify and segment marketing audience by Brands, demographic segments, restaurant locations and guest behavior
- Performs User Acceptance Testing (UAT) from various points of entry. (I.e. Digital Platform Websites, Co-Registration vendors, Brand Microsites, SMS, Internal systems linking Guest data across the enterprise
- Prepares Test Plans as needed and provides clear documentation on test results utilizing ALM. Supports new development as well as enhancements and bug fixes to validate data flow
- Partners closely with the CRM Managers for both Acquisitions & Campaign Management as well as IT and external vendors as needed
- Works with ESP partners, SOA, MGD and MDM to ensure data integrity is maintained throughout the system to allow email campaigns execution that drive business impact and revenue
- Advanced SQL skillset
8
Responsibilities For Email Database Marketing Analyst Resume
- Experience using campaign reporting and visualization tools such as MicroStrategy and Tableau
- Teradata/Oracle Database extensive experience with large data aggregates
- Experience with Adobe Campaign, Analytics, Data Workbench tools
- In depth investment industry experience, particularly institutional and intermediary business models
- Proficient in reporting and analyzing consumer data
- Expert proficiency in MS Excel utilizing pivot tables
9
Responsibilities For Senior Database Marketing Analyst Unica Resume
- Assists Guest Relations teams with Guest research on backend systems to confirm subscription status and profile data questions
- Maintains active communication with CRM team, IT and vendors to ensure clear results are shared
- Consistently enhances skills and job knowledge by researching new technologies and software products and trends, reading professional publications, maintaining personal networks and participating in professional organizations
- Proven analytical, problem solving and troubleshooting skills, ability to define problems, collect data, establish facts and draw conclusions
- Demonstrated SQL querying ability
- Strong ability to translate data into insight and drive business decisions
- Proficient in PowerPoint, Word and Outlook
- Develop, audit, revise, and implement comprehensive analytical frameworks that serve both property and corporate leadership teams
- Works with Vice Presidents of Operations and Director of Marketing Analytics as an analytics leader. Improve marketing and operations processes in ways that improve service and increase earnings
10
Responsibilities For Database Marketing Analyst Resume
- Intermediate SQL skills with knowledge on proper use of simple joins, conditions and table locations
- Builds and leads ROI models that measure and improve management of player reinvestment, marketing spend and customer management
- Supports the Operations team in making strategic recommendations predicated on data and analysis
- Be a dynamic, self-motivator that is comfortable communicating to corporate senior management, property executive teams, general corporate and property staff members
- Responsible for creating and validating low to medium complexity marketing campaigns, promotions, and programs through the use of the Players Club customer database, a campaign management tool and Mohegan Sun’s Casino Management System (CMS)
- Proactively, identifies gap and hygiene issues with the Player’s Club database and leads cross-functional teams of internal and external resources to address these issues
- Performs well under time-sensitive deadlines
- Independent worker who is results driven
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