Director Media Resume Sample
Work Experience
- Experience working in hands-on ad operations roles that also includes 3+ years managing and mentoring other individuals
- A solid understanding of the mobile/digital landscape
- An appetite to continually improve team workflow and process to ensure we deliver best-in-class ad operations
- A collaborative, “can do” attitude that helps facilitate flawless execution in concert with our sales and customer success teams
- Partner with discipline leads to deliver best thinking across, search, social, mobile, display & video to establish technology needs & requirements
- Optimize media plan development and execution ensuring the right targeting and retargeting approaches (as allowed) in-flight and on-going as new learning’s/success metrics become available
- Work alongside VP, Communications, and collaborate with business unit communications leads to establish/maintain media relationships, manage media inquiries and provide strategic counsel on public relations programs that strengthen ITT’s reputation and advance business objectives
- Develop communications materials including press releases, fact sheets, presentations, newsletter and website articles, social media content, etc. that effectively reflect ITT’s strategy and business objectives
- Lead development and production of the company’s annual report
- Experience with statistical analyses and model building for marketing/media optimization including marketing/media mix modeling, segmentation, targeting, business impact, design/analysis of experiments, and forecasting
- Experience in marketing mix modeling and designing/analyzing experiments to measure marketing effectiveness
- Has worked directly with media teams and/or external media agencies in the purchasing, execution, and measurement of large-scale national marketing campaigns and in-market testing
- Comfortable with the integration of external third party data sources (e.g., market research, demographic, macro-economic data) with internal transactional data to model and understanding consumer behavior and their response to marketing exposure
- Knowledge of third party offline and online media planning, buying, and measurement tools helpful
- Strong skills and experience in the complete data extraction-to-data preparation process including data reduction, transformations, manipulation, cleaning/QA, and full preparation of data for analysis
- Capable of reducing large multi-dimensional data sets into more manageable, insightful, and interpretable data
- Substantial experience in data mining, modeling, and advanced statistical analyses with an understanding of the strengths and shortcomings of the various tools/techniques (e.g., linear/non-linear models, regression, ANOVA, design of experiments, optimization, cross-sectional and time-series modeling, segmentation, clustering, response modeling, and simulation)
- Excellent general business/finance analytical skills able to quickly synthesize data at micro- and macro-level to produce concise interpretations
- Experience using financial models to translate results of a statistical analysis/model into financial metrics (Revenue, Profit, ROI, etc.)
- Strong understanding of how analytics supports a large organization including ability to successfully articulate the linkage between business decisions, business objectives, and analytical approaches & findings
- Displays enthusiasm for delivering high impact analytical projects and service to clients
- Builds high performance work teams
- Extensive experience and in-depth understanding of broadcasting multiplatform TV services and the associated operational processes
Education
Professional Skills
- Strong facilitation skills and organisational skills
- Excellent project management skills with an ability to juggle multiple projects, work under pressure and prioritize
- Exceptional project management skills and demonstrated ability to effectively manage multiple projects simultaneously in a fast-paced environment
- Strong partnership skills, a track record for working with executives and a collaborative approach to driving outcomes and a desire to challenge the status quo
- Strong research, analytical, financial, and creative problem-solving skills
- Strong writing skills and a good eye for design
- Strong analytical, strategic and creative problem-solving skills
How to write Director Media Resume
Director Media role is responsible for interpersonal, media, leadership, organizational, design, mac, training, collaborative, presentation, organization.
To write great resume for director media job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director Media Resume
The section contact information is important in your director media resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director Media Resume
The section work experience is an essential part of your director media resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director media responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director media position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director Media resume experience can include:
- Excellent people management skills including the ability to motivate individuals via dotted-line and matrix-management relationships
- Strong understanding and experience with media buying, KPI development and research practices during campaign planning and execution
- In- depth knowledge of Analytics, Media Planning/Buying, Programmatic Buying, Process management skills and comprehension of brand studies
- Superior problem solving skills and the ability to successfully engage all levels of technical and non-technical staff
- Good at building strong relationships
- Strong commercial experience including contract negotiation, contract management and SLA’s. Able to be a central commercial relationship owner
Education on a Director Media Resume
Make sure to make education a priority on your director media resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director media experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director Media Resume
When listing skills on your director media resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director media skills:
- Strong analytical skills necessary to evaluate/assess media strategies, media plans, marketplace risks and opportunities
- Identity and lead prioritization of media projects to effectively manage work flow across media agency and meet regional objectives
- Excellent English and German communication skills are required
- Possess organizational skills needed to complete 3-9 month scope tasks with several milestones, dependencies, and stakeholders
- Experience managing media budgets, juggling and adapting budgets in line with strategic/tactical changes
- Experience and firm understanding of measuring campaign performance
List of Typical Experience For a Director Media Resume
Experience For Director, Media Resume
- Strong project management, negotiating and influencing skills
- Possess brand and advertising industry knowledge, project management skills with excellent problem-solving abilities
- Proven experience in overseeing and analysing media reporting to ensure inflight optimisation and applying learnings to future campaigns
- Seasoned leadership experience and proven track record building a search optimization team and integrating the team internally
- Strong leadership and expertise in Search Operations with a media agency background supporting strong brands
- Demonstrated experience in public affairs, media, people and issues management at a senior level
- Experience managing a large team, setting performance goals, and monitoring performance
Experience For Senior Director, Media Resume
- Experience learning and working with new technologies
- Advertising and Marketing industry experience
- Experience in a sales management role, coaching up, Hiring, Performance reviews, etc.
- Experience in Media Planning, Marketing Analytics or Consumer Insights Research
- Responsible for setting and driving compliance to global media efficiency and effectiveness metrics
- Media planning/buying/implementation experience in EMEA and APAC
- Well experienced in working closely with Global functional teams on planning and execution
- Experience growing and expanding major pop-culture consumer brands through use of innovative/non-conventional media channels
Experience For Director, Media Operations Resume
- Experience with Dart for Publishers (DFP) and 3rd party ad serving platforms
- Experience with rich media production using Celtra & FLITE, and verification vendors for viewability, fraud, and audiences
- Experience with rich media production using Celtra, and verification vendors for viewability, fraud, and audiences
- Experience with managing large media budgets which are imbedded in Business Unit P&Ls and managed directly by Business Unit teams
- Partner closely with the cross-functional product teams to execute seamlessly on our strategy and priorities across each business line and product area
- Experience in product management, program management, online operations, consultancy, analytics, or related industries
- Preparing proposals based on a true understanding of the client’s business needs and value drivers
- Empowering people leader
- Lead the deployment and implementation of measurement tools, including marketing mix modeling, campaign measurement and creative benchmarking
Experience For Director Media Operations Resume
- Meet business objectives by bringing the technology perspective to the table, while participating in the business decision making process
- Working within an online advertising operations or agency planning team
- Thorough understanding of the programmatic landscape is required. This includes bidding technologies, PMPs, DSPs, DMPs etc
- Serve as the Director, Media Planning and Pricing for the Dow Jones’ suite of sites and apps
- Responsible for thoughtfully addressing the client's needs and objectives during the RFP and
Experience For Director, Media Production Resume
- Navigate pricing, packaging, and negotiations on a per plan basis
- Implement new processes, optimize existing resources, and constantly educate planning
- Leadership.Lead professional development of direct reports, providing people-oriented leadership, timely, ongoing feedback, and appropriate developmental plans
- Work closely with analytics teams to standardize KPIs, automate standard reporting and optimize the sharing of data driven insights
- Support testing, best practices and learning agenda efforts
- Keep abreast of key developments in marketing and media best practice, technology and media consumption
Experience For Associate Director, Media Resume
- Expertise in one or more internet ad serving system and order management systems
- Analyze media performance impacts on business metrics solving for how we measure media campaigns
- Assist in defining TMUS media technology roadmap (short- and long-term)
- Develop, enhance and communicate business best practices allowing team to fluidly
- Coordinate with Executive Director, Strategic Planning & Delivery to optimize pre and post-
- Partner with brands, media managers and agencies to ensure better alignment between measurement, reporting and strategic business objectives
- Thorough understanding of TV and digital measurement. Proficiency with syndicated research tools in TV, digital and social media required
- Supervise the global media buying process on behalf of Activision to the benefit of individual titles and to the Company as a whole
- Diversified background including social/digital and traditional campaigns required
Experience For Director Media & Advertising Resume
- Thrive in a dynamic, fast-paced workplace, while pushing the boundaries of innovation
- London-based team leads for Research, Integrated Marketing, Design and Audience Development
- Able to travel on business from time to time (UK & US)
- Knowledge of Content Explorer desirable
- In sales or business development role in the online industry, specifically from an Ad Network, Exchange, DSP, Agency Trading Desk or Agency/Media Sales
- Uses knowledge of competitive ratings, CPM’s and business finance models to structure and develop financial databases, forecasting applications and competitive assessments
Experience For Director, Media & Digital Resume
- Demonstrated ability to successfully coordinate requirements across departments and levels of management
- Ensure awareness of and alignment to business objectives and priorities with IT plans and directions
- Quantifiable success in managing a customer focused department
- Work under pressure and tight deadlines is essential
- Develop and continuously refine the media strategy for Showtime-over-the-internet to achieve customer acquisition and retention goals. Develop an overarching investment strategy that maximizes financial efficiencies and augments subscriber growth
Experience For Director, Media Planning & Measurement Resume
- Partner with the VP, Marketing Intelligence Analytics to develop a performance infrastructure for evaluating and optimizing advertising efforts for this critical revenue stream. Monitor campaign performance closely to ensure cumulative refinement for future initiatives
- Read, analyze and utilize media research—such as assessments of the competitive landscape, syndicated and proprietary consumer surveys, marketplace trend reports, articles on emerging technologies and new media platforms—to position Showtime as an innovative brand that’s continuously valued by Consumers and Influencers
- Manage day-to-day departmental operations for Showtime-over-the-Internet media activity, which includes: running weekly media status meetings with the AOR and partnership departments, directing the allocation of media commitments, representing Showtime's interests in meetings with Ad Sales Executives, overseeing the development of media decks, etc
- Oversee daily operations for the management of the multimillion-dollar media budget for Showtime-over-the-internet
- Conceptualize abstract systems “on the fly” while leading a specific software engineering team through a brainstorming exercise, driving towards an acceptable system architecture
- Accomplish goals by managing and influencing individuals across multiple departments to meet deadlines on time and on budget
- Review third-party hardware, software, service providers’ bids for conformity to requirements and recommend potential vendors with rationale, pros and cons, economic analysis, etc
- Work with Director to develop annual analytics plans tailored to each client’s business objectives
- Serve as primary resource for clients’ media measurement and research needs including: reporting and insights, testing and optimization, attribution modeling, and media research
Experience For Director, Media Product Management Resume
- Evaluate new technologies and lead the development of POC’s for software and hardware solutions in the areas of IP, file, and cloud based encoding, transcoding, storage/archive, playout and distribution
- In collaboration with the Technology Development & Standards group, keep MTIS leadership team and others in the Technology organization informed regarding emerging technologies as well as the active POC’s
- Participate within HBO’s Next Generation team to research, test and implement broader initiatives (e.g. HDR, 4K, Object based Audio, VR, etc.) within Technology. Work with other key technology leaders to develop target architectures and standards
- Experience in the emerging technology and/or media space working with traditional broadcast engineering as well as enterprise application technologies in a large-scale complex multi-platform environment
- Comprehensive experience in the design and delivery of complex IT projects and services in a complex multi-platform environment. Experience with SaaS, PaaS, IaaS and other cloud technologies is highly desired
- Design scalable,high reliability systems that exceed 99.999% up time
List of Typical Skills For a Director Media Resume
Skills For Director, Media Resume
- Excellent verbal and written communication skills; proven ability to communicate with core technology team
- A strong people’s person, with known track record of working effectively across different internal departments
- Strong problem-solving skills with the ability to turn findings into executable plans
- Strong communication skills, written, verbal, formal presentation abilities
- Proven experience (including 5 years management) working in a media agencysetting or directly with a media agency
- Management experience and demonstrated team leadership
- Demonstrated experience in public affairs, media and issues management at a senior level
Skills For Senior Director, Media Resume
- Strong Partnership & Investment experience
- Experience in media planning and buying including digital
- Experience in marketing measurement and analytics with at least 3 years managing and developing direct reports
- Demonstrated knowledge and understanding of social, policy and media issues impacting on the NSW health system
- Experience managing relationships with media agencies
- A person who works with solutions approach, with ability to navigate tough situations with effective planning
Skills For Director, Media Operations Resume
- Strong work ethic and a team player, be flexible and nimble in terms of work planning, and the ability to think quickly on your feet
- Progressive Media experience, preferably within the CPG industry
- Demonstrates expertise in and knowledge of digital and emerging media platforms
- Demonstrates a complete understanding of the business, objectives and goals and delivers the right data points to agency for optimal media output
- Advertising and Marketing industry experience with 3 years of staff management and team leadership
- Experienced negotiation/influencing ability
Skills For Director Media Operations Resume
- Excellent business/thought leadership
- Process and solutions oriented approach with proven ability to architect and implement processes and best practices
- Experience in live broadcasting (sports events)
- Building Talent Capability: Maintains high standards for key talent practices and is personally invested in others' success
- Training and people development
- Driving cross-functional collaboration to ensure executional excellence
- Staying entrenched in changing media landscape to ensure key constituents educated and properly advised on relevant opportunities and innovation
- Driving US media strategies to support the strategic growth objectives for all brands across the Revlon and Arden portfolio
Skills For Director, Media Production Resume
- Provide support tracking the department’s operating budget and input during the capital budgeting process
- Articulate and visualize plans in relevant, compelling formats (PPT, etc.) telling the overarching data and media solution story
- An understanding of TV & Digital viewing measurement
- Responsible for generating advertising and sponsorship revenue for the AXS Digital Network and the AXS TV Network
- Proactively drive agency to bring in cross regional findings through MMM to share with marketing leads
- Expertise in translating data into insights
Skills For Associate Director, Media Resume
- Sound understanding of Market Research concepts
- Develop and cultivate a high-performing application specialist team.
- Seek and understand emerging trends and first to market opportunities
- Create, set and manage performance roadmaps. Develop and lead pricing models and forecasts
- Creative (complex) problem solving
Skills For Director Media & Advertising Resume
- Knowledge of various online and social media channels (Facebook, Twitter, Instagram, Snapchat, Vine, as well as HTML coding)
- In analytics, business consulting, media research or ad tech
- Support the development of complex-targeting media and sponsorship plans to address clients’ strategic objectives and meet the Company’s needs
- Awareness and understanding of market conditions and the client’s business environment
- Understands and leads Horizon’s direction, structure, and requirements
- Accessibility, flexibility, and can-do attitude are paramount
Skills For Director, Media & Digital Resume
- Extensive knowledge of all media types
- Posed and confident demeanor to speak to senior execs and filmmakers
- Partner with external vendor teams to delivery and execute work
- Work with internal teams across M&S, Technology, Operations, Consumer Insights, Digital, Creative, etc. to integrate and collaborate across the Guest & Team Member experience
- Accountable for results: Takes responsibility of one’s own actions and delivers on commitments in a timely manner
- Effective Communication: Is able to convey his/her ideas and messages effectively both formally and informally. He/she delivers clear, concise, accurate, articulate and persuasive written and oral messages, supplies supporting facts as necessary and is adept at tailoring communication to the targeted audience
Skills For Director, Media Planning & Measurement Resume
- Collaboration and Teamwork: Believes in teamwork and identifies with the team. He/she readily collaborates with others, recognizing and valuing their contributions and encourages team members to support each other
- Influence: Understands fully all of the factors and stakeholders influencing the company image (e.g. policy makers, regulators, shareholders, social media, traditional media, etc.). He/she demonstrates expertise in counseling senior management
- Strategic Business Perspective: Works to prepare the organization for the future by maintaining a strategic perspective on the business. He/she constantly monitors the effectiveness of the organization and scans the environment to identify information critical to long-range planning
- Prioritization and Planning: Effectively manages multiple tasks to complete complex projects. He/she is organized and efficient, and able to define objectives, sequence, timeline, interdependencies and contingencies for projects or initiatives, maximizing time and resources and overcoming obstacles
- In tandem with project team, develop, formalize, publish, and track the progress of a global content supply chain strategy that encompasses all platforms Viacom’s content reaches and eliminates the need for physical media and how it touches Media Services
- Audit/evaluate technology solutions and identify opportunities to improve and/or create new
Skills For Director, Media Product Management Resume
- The selection methods for this role are in accordance with the Government Sector Employment Act 2013 executive structure and employment arrangements for the NSW public sector
- Lead the execution of proactive PR strategies and tactics that support the Bank’s strategy and values
- Client Harvesting : Sign-on clients for media analytics by leveraging understanding of pain-points/enhancement opportunities amongst media owners/platforms, media agencies, consumer goods/services companies, content creators/producers, etc
- People Management: Invest in talent enhancement of the team to ensure gold-standard services within committed timelines to the clients in order to achieve the set financial objectives and other operational performance indicators
- Client Management: continually aim for higher ground on insight delivery and business enhancement for clients through use of BARC RLD, customized / adhoc research work thereby ensuring highest levels of client satisfaction
- Financial Management: Propose, own and enhance product/service cost to clients ensuring enhancement of margins through judicious project planning (proposal building, man-time planning & collection of fees from clients)
- Innovation: Identify and recommend enhancements and/or new services/products that answer clients' business needs
List of Typical Responsibilities For a Director Media Resume
Responsibilities For Director, Media Resume
- Drive innovation and thought leadership for AMP’s Media Practice in tandem with VP, Manager Director of NYC office and senior leaders of Integrated Media Services team headquarters in Boston
- Utilizes effective data and insights: competitive, marketing mix model allocations, targeting (first and third party)
- Demonstrates comprehensive understanding of all media trends and corresponding impact to the AT&T business
- Extensive experience and in-depth understanding of broadcasting multiplatform TV services and the associated operational processes and workflows
- Experience in live production techniques, including (ideally) sports events
Responsibilities For Senior Director, Media Resume
- Track record of hiring strong talent to grow a data analytics team
- Experience in hands on paid search, display, and Facebook ads management
- Very strong knowledge of Google Analytics and Excel
- Staff management experience (at least a small team)
- Prioritize and juggle multiple projects in a dynamic, deadline driven environment
- Including Wall Street Journal, MarketWatch, Barron’s, and more
- Oversee reporting across paid and owned platforms allowing for frequent pivots during the lifecycle of a show
- Develop governance of media operational process in relation to tagging, tracking, analytics, optimization and reporting outputs
Responsibilities For Director, Media Operations Resume
- Collaborates with peers within Media organization as well as with Entertainment Group advertising, marketing teams for optimal output
- Oversee development of key reporting and communication documents including campaign launch decks and emails to external partners on media tactics
- Work closely with the social marketing team to build media plans that help support their goals on platforms including: Facebook, Twitter, YouTube, etc
- Coordinate with Brand and Digital Marketing, Promotions, and Publicity on marketing plans and executions across their areas
- Support the GSA business with preparation and delivery of Summer and Winter Olympics services and other major sporting events including Bundesliga
- Confident at presenting at all levels, including the use of Microsoft Project
- Provide in-depth reporting and insightful analysis of all paid marketing program performance
- Deep understanding of online marketing tactics
- Establishes media strategies and success metrics for advertising campaigns
Responsibilities For Director Media Operations Resume
- Works with internal teams on reporting for all media campaigns
- Help manage analytics both in-house and with the agency to contribute to building fact based media strategies that encompass both paid and owned platforms
- Oversee the planning and execution of all trade efforts (FYC) for NBC
- Familiar with broadcast production, scheduling and playout systems
- Able to engage in the process of best practice business management in the department, identifying opportunities for improved services and cost reduction
Responsibilities For Director, Media Production Resume
- Able to negotiate the politics of the corporate environment, being the lead ‘central’ representative where the regional team are the ‘client’
- Able to manage situations personally and through a team, while knowing when it is appropriate to escalate an issue
- Able to lead projects, including knowledge of best-practice Project Management techniques
- Own media strategy/planning and campaign development across all paid digital channels
- Lead and execute the day-to-day implementation, testing and optimization of all paid campaigns from social to affiliate to partnerships
- Evaluate and manage media vendors, develop and maintain relationships, negotiate rates and manage billing
Responsibilities For Associate Director, Media Resume
- Support in media tagging taxonomy and data inputs
- Support initiatives such as Multi-Touch Attribution and Enterprise Reporting
- Align on test and learn plans to execute media in a measurable way to support reporting
- Provide innovative thinking to media measurement and ad technology to empower daily optimization and executions
- Manage and mentor a team of planning managers, planners and associate planners that are
- With sales and client services on pricing and new package development
Responsibilities For Director Media & Advertising Resume
- Assume responsibility for the growth and vitality of AMP NYC’s media practice and of your clients’ business
- Account relationship between IT and its business partners
- Communicate the overall book of work and manage expectations and demands made of IT
- Drive solution definition and execution process within IT as a bridge between all groups within IT and with the business: to provide ongoing business perspective and knowledge, to surface and drive issues resolution, and to broker IT services and functions in an optimal, smooth and sustainable manner
- Extensive experience in implementing rich media applications
Responsibilities For Director, Media & Digital Resume
- Being a “chameleon,” ably shifting and adapting to meet business demands and individual client needs
- Provide a single accountable and bridging point of contact for both the business and IT
- Promote customer advocacy of IT value proposition as an enabler of competitive advantage through technology not as an order taker
- Act as the principal representative of Sprint for all media planning and buying across video, social, audio, digital display, print and integrated programs. Coordinate closely with Sprint’s Performance Digital team to ensure consistency and performance throughout the purchase framework
- Own the agency relationship and motivate and engage the full team (approx. 115 FTEs) with Sprint’s vision and business challenges. Set business goals, determine scope of work, performance metrics and appropriate remuneration levels
- Commands a comprehensive understanding of Web marketing which can be effectively translated into developing thoughtful and actionable implementation and measurable strategies/plans
Responsibilities For Director, Media Planning & Measurement Resume
- Works with interdepartmental teams to identify issues and opportunities on business through use of unique serving media technologies in planning and executing media
- Aids in completing monthly staffing analysis reports
- Proficient in usage of third party ad serving systems (e.g. DoubleCLick DART, Atlas DMT, etc.)
- Works with multi-level Media teams, Delivery Management, Account Management, Creative and Measurement to ensure a seamless integration of work
- Maintains appropriate mid/senior-level client, vendor and interdepartmental relationships
- Manages relevant parties expectations on realistic implementation deliverables
- Astutely identifying broader opportunities for DigitasLBi (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
- Deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies
Responsibilities For Director, Media Product Management Resume
- Industry experience in technical ad operations support role working with mobile, display, & video ad serving platforms
- Set the long term vision and agenda for media in Europe
- Oversee global data, metrics, reporting, and analytics for content consumption across key platforms such as WWE’s owned and operated digital properties (e.g., WWE Network, WWE app(s), WWE.com, etc.), third party digital properties that offer WWE content (e.g., YouTube, Hulu, social media, etc.)
- Manage and motivate the ad operations team on a day-to-day basis; ensure appropriate resource allocation across regions, efficient workflow and flawless output
- When necessary, roll up your sleeves and help the team set-up and execute media campaigns. Lead technical QA process on custom campaigns and executions
- Look to continually identify and implement scalable, cost saving opportunities for improvement within team processes, supporting systems and communication channels
- Manage technical integration of external vendors/services. Work with 3rd party Rich Media & verification vendors to ensure all products technically work on our network of partner sites. Act as technical liaison for cross-functional internal departments and external clients
- Work with the product team to modify and/or test evolving technology and products