Director, Strategic Marketing Resume Sample
Veda Wuckert
9407 Wehner Square,
Chicago,
IL
+1 (555) 745 6719
Work Experience
Director, Strategic Marketing
06/2016
-
PRESENT
Los Angeles, CA
- Oversee the development of the marketing strategies for Sprout's marketing initiatives, priority programming. This includes audience mindsets, competitive deep dives, marketing and messaging recommendations/sells and strategic promotional platform recommendations
- Develop creative briefs for internal and external agencies and collaborate with Research, Marketing & Promotions, On-Air, Digital/Social, PR and Programming departments to ensure each campaign strategy is accurately represented via media buys, PR, on-air and digital
- Work with External media buying team to ensure efficient and effective plans are developed
- Oversee analysis and initiatives to activate audiences by tapping into current/potential audience segments and exploring new mindsets
- Obtain actionable consumer insights from Research and explore unique ways to look at the Nielsen audience
- Provide leadership and project management opportunities for the Strategic Marketing team that gives them strategic experience, strong communication and influencing skills and a strong understanding of best practices for internal/external project/process management
- Provide a deep understanding of consumer needs, positioning and messaging evolution, and scalable growth-driving plans and promotion
Director Strategic Marketing
12/2010
-
03/2016
Dallas, TX
- Collaborate closely with cross-functional partners and counterparts in all departments to ensure that integrated plans deliver on both long-term and immediate-term business objectives
- Manage the marketing communication needs in order to ensure strategy is executed in the right voice and manner across the company for internal and external business units
- Set and oversee strategic marketing project budgets
- Oversee the development of high-quality marketing collateral
- Applies broad semiconductor or related industry and commercial awareness to drive business and product strategy, connecting inflections, market trends and strategic decisions
- Influence others and interact with all levels of the organization. Negotiating, influencing, and change
- Identifies and executes on opportunities to drive new thinking, innovation and cost efficiency into marketing approach through new or enhanced solutions/programs and tactics designed to achieve market growth
- Integrates data and analytics to create frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats. Leverages insights to inform acquisition and retention strategies
- Proactively anticipates and adjusts for business and/or regulatory issues in marketing planning, based on an in-depth understanding of the local environment
Director, Strategic Marketing & Distribution
01/2004
-
08/2010
Phoenix, AZ
- Leads cross-functional work teams in a highly matrix environment; navigates and drives results through close collaboration with internal marketing and business partners (Local market, Product, Field Marketing, Enterprise Activation, Agency, Digital Programs, Martech, Enterprise Media, Branding) to enable integrated planning and execution of marketing strategy
- Direct accountability as the businesss strategic marketing consultant- Territories
- Establishes and maintains collaborative partnership between the market business leaders , and Aetna marketing
- Establishes and maintains collaborative partnership between the market business leaders and Aetna marketing
- Applies broad industry and commercial awareness to drive financial and operational performance across business unit, department or sub-functions
- Initiate ideas for both external and internal partners that create win-win scenarios (1plus1equals 3)
- Develop positive relationships with all divisions internally
Education
Thomas University
2000 - 2004
Bachelor's Degree in Business
Professional Skills
- Outstanding written and verbal communication skills, including listening and ability to explain complex ideas and
- 15+years of marketing experience including product management, commercial marketing and product launch experience
- Superior analytical skills required to uncover and act on marketing opportunities
- Experience, 3-7+ years of experience as SME
- Experience, 10+ years of experience as SME
- Set strategic direction for Product Marketing, Marketing, Marketing Communications, and provide guidance on priorities
- Establish frameworks and models to improve marketing decision-making, investments, and priorities
How to write Director, Strategic Marketing Resume
Director, Strategic Marketing role is responsible for marketing, leadership, reporting, finance, training, recruiting, refining, purchasing, compensation, manufacturing.
To write great resume for director, strategic marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Strategic Marketing Resume
The section contact information is important in your director, strategic marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Strategic Marketing Resume
The section work experience is an essential part of your director, strategic marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, strategic marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, strategic marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Strategic Marketing resume experience can include:
- Relevant Marketing experience, preferably with experience in a global B2C environment; at least 3 years as a successful people manager
- Experience with omni channel marketing, digital marketing and marketing automation
- Establish reporting structure/process for measuring the effectiveness of strategic initiatives, and manage the completion of activities on-time
- Proven record to link established brands in a specific industry to a modern, capturing Marketing and Brand Strategy
- See over the cycle. Capable of translating deep industry / subject matter expertise into practical, effective business strategies
- Demonstrated record of innovative thinking and market and business strategy
Education on a Director, Strategic Marketing Resume
Make sure to make education a priority on your director, strategic marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, strategic marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Strategic Marketing Resume
When listing skills on your director, strategic marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, strategic marketing skills:
- Strong verbal and written communication skills are required along with demonstrated presentation skills
- Strong analytical skills and synthesis of data across a range of different disciplines / fields are required
- Solid and demonstrated grasp of high tech marketing fundamentals: business models, segment planning, product requirements
- Experienced professional with a passion for the job, skilled marketing strategist and able to drive creativity and enthusiasm in others
- Experience in business management and substantial experience with acquisition-oriented business development within an international company
- Experience in marketing / communications
List of Typical Experience For a Director, Strategic Marketing Resume
1
Experience For Director Strategic Marketing Resume
- Excellent communication skills, relationship management and the collaborative attitude to win together
- Proven experience in building a high-performance team, developing leaders, driving necessary organizational change and culture
- The ability to adapt to work effectively in an environment of change, uncertainty, and ambiguity
- Experience in working in a global environment and highly matrixed organization
- Strong analytical capabilities – using insights to drive KPI and maximize results
- Direct experience in strategic or product marketing and technical/solution development roles
- Work experience in a healthcare related manufacturer such Pharma, IVD, Medical Device, or Biotechnology
2
Experience For Senior Director, Strategic Marketing Resume
- Experience in product life cycle management and product launch processes; knowledge of stage-gate product development processes
- US, European and China experiences desired
- High intellectual horsepower; high energy; solid applied intelligence
- Strong business acumen coupled with technical proficiency
- Developing and delivering marketing and communication strategies for the organization
- Producing ideas for promotional events or activities and organizing them efficiently
- Established record of success in managing at the executive level down to front line marketing / engineering
- Assess and monitor competitor products, determining strengths and weaknesses, pricing and distribution strategy, key market gaps
- Support the Regional GM in establishing (with Business leadership) and communicating the regional growth strategy
3
Experience For Director, Strategic Marketing & Distribution Resume
- Work closely with the Sales team enabling them to meet their sales targets and providing them with the necessary tools, materials and presentations
- Provide creative direction for marketing asset development for marketing campaigns. Review, edit, and select final creative assets
- Define marketing and customer requirements and work with engineering team to translate into product requirements and technology feasibility goals
- Interact with varying levels of internal and external personnel including direct customer communication and public presentation
- Has in depth knowledge of bioprocessing applications, customer biologic development and manufacturing processes, and knowledge of BioProduction competitors
- Develop / document an understanding of the Personal Care market. Develop the marketing strategy for new products and for current portofolio
- Identify and implement partnership opportunities to strengthen the Molecules market position including academic, content and distribution partners
- Manage the Molecules’ marketing budget
- Develop and track metrics for division’s marketing activities and more broadly co-own key performance metrics for the Molecules
4
Experience For Senior Director Strategic Marketing Resume
- Supervise the Product Management team composed of two people in charge of coordinating the New Product Development and launches
- Develop marketing materials to enable customer engagement
- A bias for taking action - spontaneous recognition of problems and opportunities
- Track record of idea generation with several win wins for NBC and advertisers
- Generate new & innovative ways in which to create non-traditional exposure to market DMG’s content
- Advise on content development (e.g. text selection, settings and concepts) and design given market demand. Bring awareness of strengths and weaknesses of Amplify ELA to inform ELA Molecule development
- Contribute to and work with colleagues on broader Amplify product strategy including opportunities to re-position Amplify ELA in line with current market demand and develop supplemental products from the core curriculum, as well as defining how Molecules fit into the broader product portfolio
- Identify and assess key distribution channels and the product criteria necessary to sell through such channels; assess opportunities to bundle Molecules with the core curriculum
- Develop and execute a comprehensive marketing and distribution strategy to launch the Molecules including pricing, branding, messaging, target distribution channels, piloting and sampling, budget with performance metrics
5
Experience For Senior Director Strategic Marketing Operations Resume
- Lead the creation of targeted marketing communications for customers and partners, including informational as well as promotional materials
- Lead training of institutional sales team
- Identify topics for future molecules based on market demand and trends
- Champion the development of the annual PMT 5 year Strategic Plan (STRAP) through interactions with all the business units, functions and regions. Responsible for the strategic content and driving execution against the STRAP actions and the breakthrough strategies in each year’s Annual Operating Plan (AOP)
- Actively maintain Marketing’s alignment with all the Functions including Sales, M&A, MarCom, IT, Finance and Technology; drive proactive collaboration towards achieving the PMT growth goals
- Define markets broadly and generate new ideas to grow with existing products/services in new markets/applications and new products/ services in existing markets/ applications
- Lead integrated cross-functional teams to execute plans to deliver targeted financial results
6
Experience For Director, Strategic Marketing IoT Resume
- Support the identification, selection and development of M&A opportunities in region
- Tailor and deploy breakthrough strategies to meet local customer/market needs
- Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals for segment/functional area
- Lead marketing, engagement and communication strategy for Innovation core areas of responsibility - business development, international consulting, investing, company creation, industry collaborations, licensing, and innovation management
- Manage team with direct responsibilities for staging the major conferences, development and execution of newsletters, websites, initiatives, presentations, projects etc
7
Experience For Director Strategic Marketing Partnerships Resume
- Ensure that appropriate tactics - traditional and emerging - are utilized in carrying out the marketing, communications, public relations and engagement programs
- Plan and oversee related operating budgets and ensure smooth functioning of vendor and other payments in consultation with Finance
- BS Marketing or Engineering & MBA Required
- Work directly with Chief Innovation Officer and senior Innovation leadership team to define and act on communication and marketing strategy
- Work collaboratively with each unit within Innovation including Business Development, Partners HealthCare International, Venture, Market Sectors, Alliances and Operations
- Perform and manage other marketing tasks as assigned
- Work in a matrix environment and collaborate with indirect reports
8
Experience For Director, Strategic Marketing Consultant Resume
- Flexible schedule availability and ability to handle high workload demands
- A demonstrated ability to effectively partner and work with multiple agencies/vendors, manage budgets and projects, cross-functionally, cross-geography, and with cross-company teams of high-level managers and executives is required
- An ability to manage multiple demands and priorities on time, lead teams, gain alignment and to support decision making is required
- Develop commercial excellence tools (lead sharing, competitive data, etc.) to better service the market and optimize synergy with our customers
- Provide technical marketing and scientific expertise for product strategies, applications, and solutions for the CDD Niche Products portfolio
- Drive market driven product life cycle management activities across business to improve revenues, profitability and growth efforts for served segments
- Pursue new Niche segments that leverage core competencies
- Manage business intelligence activities: Analyze market trends, emerging technologies and competitor activities to identify opportunities for growth and enable effective business threat mitigation
- Work closely with R&D to provide direction and support for the product development strategies and growth plans for the business
9
Experience For Director Strategic Marketing Online & Blended Resume
- Design, create and implement demand generation programs to support business objectives -- product awareness campaigns, internal and external trade shows, key opinion leader campaigns
- Develop customer based segmentation and corresponding value propositions for instrument and consumables
- Develop action plans to ensure value propositions/ benefits are consistently being communicated to the customer
- In coordination with other BU’s, manage social media presence to improve brand image and reputation
- Undertake continuous analysis of competitive environment and consumer trends
- Analyze profitability of products and market potential
- Support BU’s in the implementation of the Brand name and NPD
10
Experience For Director, Strategic Marketing Resume
- Responsible for CSR program: continue to implement the Corporate Social Responsibility plan at the local level and work with BU’s to extend it globally
- Engage target customers, identify opportunities / projects, and work to progress those projects through the sales pipeline (identification, development, negotiations, closing)
- Marketing experience or related customer experience
- Highly effective strategic planner, taking ideas from concept to successful implementation and maintenance in a matrixed organization
- Experience directing creative resources
- Experience in professional or managed services
- Responsible for managing the marketing plans and execution for assigned programs
- Understand and drive the marketing strategy of the assigned LEAP initiative, as well as provide consultation to overall project efforts
List of Typical Skills For a Director, Strategic Marketing Resume
1
Skills For Director Strategic Marketing Resume
- Strong strategic, creative, analytical, and interpersonal skills
- Experience, 7-10+ years of experience as marketing SME
- Industry experience with a proven track record of successful business management with high technology companies
- Experience in marketing, lead generation or public relations in a healthcare or HIT organization
- Experience working with Microsoft Office Suite, CRM and SFA
- Experience working in the Pragmatic model framework
- Strong relationship builder (top to bottom)
2
Skills For Senior Director, Strategic Marketing Resume
- Develops effective strategies to appropriately position products with external stakeholders in support of PSG Marketing
- Proven track record of business development or technical/product development
- Good technical system knowledge
- The ability to work independently and on a team with demonstrated leadership in previous roles is required
- Organization of work, attention to detail, and the ability to manage and prioritize multiple tasks are required
3
Skills For Director, Strategic Marketing & Distribution Resume
- Successful leadership experience in a matrix environment… Ability to lead and influence across multiple functions with dynamism and conviction
- Proven ability to drive and champion change through new processes, models
- Experience in the semiconductor segment
- Leading Danfoss Drives brand and driving sponsoring activities
- Facilitating Danfoss Drives’ strategy process and business reviews
- Developing commercial strategies based on insights from market and competitor data in selected industries, geographical market areas and product categories
4
Skills For Senior Director Strategic Marketing Resume
- Coordinating regional growth plans, heatmap process and go-to-market strategies
- Reports to VP Strategy and Marketing, Patterning & Packaging Group
- Develop social media and direct marketing approach targeting teachers and influencers; building relationship with teachers who use early (beta) version
- Help develop & monitor DDC business plan, marketing strategy for defined product lines by working in conjunction with BU leads
- Develop and deliver content and training to aide in the successful execution of key initiatives for the direct selling team and channel partners
- Work closely with Operations, Supply Chain, and Finance to ensure we are achieving profitable growth while meeting customer needs
- Work closely with Global Commercial leaders to ensure marketing support, guidance and/or direction is provided to the Field Sales and Marketing organizations
5
Skills For Senior Director Strategic Marketing Operations Resume
- Manage contract terms and conditions for marketing programs, marketing/proposal strategies and proposal development
- Develop positioning and messaging that differentiates us in the market
- Identify enabling IP, external partnerships or capabilities that accelerate the growth and success of DDC
- Work closely with other divisions, BU’s, Marketing teams to ensure strategic alignment of product roadmaps and market strategies
- Drive the annual PLBP process including alignment of market data, product line strategies, and overall quality of the business plans
- Assist sales staff in assessing potential applications / customers for DDC products to meet customer needs
- Assess market penetration and product positioning to drive competitive advantage, revenues and market share
- Entrepreneurial – willing to take risks / take action, often with imperfect insights/informat
- Support the identification, selection and development of new sales & marketing channels
6
Skills For Director, Strategic Marketing IoT Resume
- Deep learning architectures, artificial intelligence, accelerators, vision systems
- Review, refine and set channel pricing and product management strategies for the business unit
- Play a leadership role in the STRAP process (annual strategic planning process)
- Sales enablement – communicate the value proposition to the sales team and develop the sales tools that support the selling process
- 15 days PTO, 5 hours per pay period accrues the first year in addition to 10 paid Company Holidays
- Work with marketing leadership to define and document the various visions and philosophies associated with marketing and demand generation across wide-variety of go-to-market motions
7
Skills For Director Strategic Marketing Partnerships Resume
- Define marketing maturity models for core marketing functions and establish current state and roadmap to make progress in each of the key marketing functions
- Internal Technologies – new ideas and IP generated internally at CDI or one of J&J’s family of companies
- External Technologies – IP / technology transfer from universities, hospitals, and inventors to develop at CDI
- External Companies – strategic start-up companies in residence at CDI, with independent firewalled development
- Provide analysis and presentation support for BOD meetings, sales meetings, etc. as needed
- Support analysis required for potential acquisitions in the pre-acquisition stage
8
Skills For Director, Strategic Marketing Consultant Resume
- Support the product launch process with contributed articles and creation of cross-BU collateral
- Coordinate with corporate Marcom on DDC product launches and promotions
- Understand and communicate market / customer requirements for specific products or product lines to individual DDC BUs
- Communicate, train , update sales force on DDC strategy , products and product roadmaps
- Organize, coordinate and prepare technical product / application trainings ( both ON Semi staff and Distribution partners ) on selected product families
9
Skills For Director Strategic Marketing Online & Blended Resume
- Identify, evaluate and recommend marcom activities consistent with BU / Sales strategy for successful product introduction
- Lead & coordinate efforts to provide technical product collateral materials, eval boards , apps notes, technical articles , etc
- Director or Senior Director
- Santa Clara/Sunnyvale, California, USA
- At least five years of marketing, product management or consulting experience in the delivery of health care services and/or other products and services internationally
- Top notch project management skills to oversee complex projects with multiple stakeholders. Includes a proven ability to produce multiple high quality outcomes within budget and on-schedule
- Strong leadership with exceptional interpersonal and communication skills required to represent interests to key stakeholders, both within and external to, the Partners system
- The ability to work effectively in a matrixed environment while managing and influencing a wide range of internal and external stakeholders is required
10
Skills For Director, Strategic Marketing Resume
- Experience developing and executing customer strategy and products or programs that drive business success
- In marketing (Strategic Marketing Consultant only)
- In a technical marketing role or equivalent
- Masters/PhD in a life science area and/or MBA in marketing or business
- Function and make prudent decisions independently yet work collaboratively within a team environment
- Oversee external vendors and design partners
- Understands new product development process
List of Typical Responsibilities For a Director, Strategic Marketing Resume
1
Responsibilities For Director Strategic Marketing Resume
- Utilize primary and secondary market research to provide objective evidence and validation of key assumptions
- Strong drive for results, self motivated
- Develop deeper understanding of market dynamics and competitive landscape in areas of strategic interest
- Lead strategic initiative implementation as outlined in the BioProduction commercial initiatives, including build-out
- Has clear emphasis and business acumen on creating shareholder value and maximizes competitive advantage of portfolio
- Develop and drive customer engagement including acquisition and retention, in coordination with other business units
- Ensure a consistent marketing message and position consistent with the brand and strategy
- Develop and champion new high impact marketing tools/programs that help accelerate our portfolio of initiatives drive demand for our products and services
2
Responsibilities For Senior Director, Strategic Marketing Resume
- Creation of original go-to-market content that successfully elevates the Genesys brand
- Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals for more than one broad functional area
- Lead longer-term product strategy for future breakthrough medical devices to guide the direction of early-stage technology development projects
- Develop clear understanding of clinical value proposition, customer needs, potential applications / use cases, and impact to patients, clinicians, and other stakeholders
- Connect with various stakeholders in business units to assess overall level of support / interest, alignment with strategic priorities, and fit with pipeline activities
- Define exit strategy / pathway and transition plans from CDI into business unit R&D pipeline or commercial organization
3
Responsibilities For Director, Strategic Marketing & Distribution Resume
- Build comprehensive business case for new opportunities, including market potential, commercial pathway, risk analysis, competitive differentiation, and financial viability
- Evaluate potential for additional clinical applications and market development with existing technology platforms
- Communicate overall plans and analysis to key stakeholders
- Develop and lead strategic initiatives that drive commercial success across BioProduction that are aligned to the overall strategic plan
- Ensure connectivity between the strategic plan and the BioProduction commercial initiatives
4
Responsibilities For Senior Director Strategic Marketing Resume
- Identify resources to participate in the completion of the initiatives
- Develop training and education material in collaboration with other functions to ensure the strategic initiatives are understood across the organization, including the value they bring to the commercial organizations
- Gathers feedback from customers, global and other regional counterparts, and field commercial teams to identify new market trends and opportunities. Uses this information to provide input to broader business/market development strategies to drive a sustainable competitive advantage
- Field travel as necessary to visit customers, attend technical meetings and to keep in touch with the global marketplace (~30% travel globally)
- Lead and develop and implement global Growth and Profit Enhancement Strategy within industry sector Food
- Collect robust Voice Of Customers, Marketing Requirements, Product Requirements, Delivery requirements and optimum fulfillment model and Competitive Intelligence and cost targets to build and execute an effective Vertical Roadmap that deliver segment category growth commitments
- Build out of strategic planning and strategy deployment process for the vertical to drive vertical growth globally and through each growth region and develop competitive attack plans for the target regions and deliver monthly growth commitments on orders and shipments
- Develop and implement Funnel growth strategy and demand creation tactics
- Develop requirements and execution to maximize competitiveness of lead product portfolio
5
Responsibilities For Senior Director Strategic Marketing Operations Resume
- Develop and implement Go To Market Strategy and Competitive Attacks for the Food sector
- Identify, evaluate, and prioritize acquisition opportunities internationally, and expand existing acquisition funnel by generating, assessing and cultivating new targets in both core and adjacent markets
- Sound reputation for relationship building, with a track record of achieving results through influencing others on different levels, inclusive matrix management
- Sound conceptual, analytical and project management skills and manages unstructured environment and ambiguity
- Strong work ethic; self-starter and self-accountability of profitable revenue growth, drives accountability and ownership through org
6
Responsibilities For Director, Strategic Marketing IoT Resume
- Motivated and energized by continuous improvement so that higher levels of performance are possible
- Identify resource requirements to support the go-to-market plan and prepare justifications to ensure support is provided
- Continually looks to improve the process and procedures to maximize Marketing’s effectiveness on the business. Identifies best practices, celebrates success and models change
- Life Science Industry experience would be preferable, Microscopy beneficial, but neither mandatory
- Manage and motivate cross functional teams without direct report responsibility
7
Responsibilities For Director Strategic Marketing Partnerships Resume
- A drive to discover and meet the needs of customers (either internal or external)
- Entrepreneurial spirit: A fundamental belief in one's ability to successfully take on new and difficult challenges, question the status quo, and take risks
- Proficient in English and German (spoken & written)
- Multi-cultural management capabilities
- Execute flawless product launches
8
Responsibilities For Director, Strategic Marketing Consultant Resume
- Provide Role Model Leadership to teams
- Willingness to travel up to 10-20%, both domestic and internationally, as required
- Act as storyteller and evangelist
- Travel up to 50 % (globally)
- Established record of success as a senior-level leader within the programmable/FPGA or related technology business, or in key end-user markets
9
Responsibilities For Director Strategic Marketing Online & Blended Resume
- General management experience encompassing marketing, business development, applications and engineering experience as part or entirety of prior roles highly desired
- Collaborate and partner effectively within a large and complex organization, leverage the unique capabilities of Intel’s existing solutions and architectures, and influence the direction of future solutions and associated revenue growth for Intel
- Prior experience in a leadership/management position for a major organization that underwent a business transformation – adoption of new customers and YoY revenue growth
- Define assigned verticals and evaluate market research, internal organizational climate, external market environment, and customer behavior and purchasing decisions to align organizational direction relative to the marketing mix (price, product, promotion, and place)
- Formulate insights from data to make recommendations on future market opportunities that increase Club Car’s market share and aid in the development of channel marketing programs
10
Responsibilities For Director, Strategic Marketing Resume
- Shape the 1-3-5 year business and marketing plans by capturing and including voice of customer from end-users and channel partners into day-to-day and annual planning activities
- Develop and assess target customer profiles; capture synergies across the distribution channel to aid in marketing strategy development
- Generate and implement innovative ideas that drive an increase in sales revenue, gross margin, customer leads, end user engagement, and competitive conversion
- Create and manage annual vertical marketing calendar, budget and communications plan to ensure timely delivery of campaigns; including gaining buy-in, identifying tasks, engaging key stakeholders, allocating resources, determining timing, and managing budgets
- Establish campaign goals and objectives; successfully launch traditional and digital marketing tactics from ideation through execution. Ensure tactics are aligned to strategic objectives and are integrated/unified to drive towards business goals
- Integrate channel partners’ and end-users’ needs into elements of campaigns as appropriate
- Measure marketing campaign and program effectiveness by establishing benchmarks and milestones. Identify and communicate future campaign improvements based on measurements and results
- The ability to blend creativity with process & SW development
- Change agent with a sense of urgency and pragmatism
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