Strategic Marketing Resume Sample
Jaunita Osinski
956 Franecki Fork,
Houston,
TX
+1 (555) 418 6375
Work Experience
Strategic Marketing Leader
03/2017
-
PRESENT
Houston, TX
- Partner and align across HP’s Enterprise Group, including but not limited to servers, storage, networking, software, and converged systems
- Demonstrated ability to energize, develop, and
- Results to growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages
- Enforces and manages the organization’s brand identity and adheres to brand guidelines
- Use commonalities/differences among team members’ goals, values, and problem-solving styles to generate multiple alternatives in leading group to achieve a result
- Evaluate and execute strategies & tactics to improve regional marketing ROI
- Partner closely with Sales & Marketing leadership to ensure alignment to sales pipeline
Strategic Marketing Analyst
05/2013
-
11/2016
Philadelphia, PA
- Act as thought partner with senior leadership across North America as required to support the development of execution plans against key initiatives, resulting in clear and actionable plans with agreed ownership and accountability
- Lead activities around shaping specific strategic business opportunities into growth platforms
- Regional lead for North America digital strategies
- Direct the planning & development of key regional/global executive presentations, strategy updates, plans and initiatives
- Gain in-depth understanding of Kerry’s business, the market and competitive landscape
- Keep current on industry trends, news and market shaping events
- Ensure all plans and initiatives are aligned with high level strategic goals of the business
- Be a strong advocate and leader of change, with energy, passion & enthusiasm for growth
Strategic Marketing Intern
08/2008
-
12/2012
New York, NY
- Create standards, process, warehouse, and active, multiple access points for new content that becomes available from technical applications and R&D work
- Enable organization and management of data on internal and external PerkinElmer web site, as well as via multiple access channels
- Instill a communication system to alert sales and technical/customer support when updates are available on the warehouse interface
- Collaborate cross functionally to evaluate and qualify content prior to launch
- Implement a seamless system that can be leveraged across functions and product portfolios
- Serve as a strategic partner to the CEO/North America, Business Presidents and other Senior Regional Leadership
- Facilitate and influence the planning & strategy development process across all parts of the North America Business
- Build and embed strategic planning capability and skill set across the business
- Partner cross-functionally with leaders of multiple businesses to advance our Taste & Nutrition strategy
Education
University of Connecticut School of Business
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
- Strong analytical skills with demonstrated examples of market assessment,
- Marketing and communications experience with demonstrated experience in designing, producing and executing client-focused marketing programs
- Generate compelling/organized/crisp presentations and reports with clear messages; strong powerpoint, analytical, messaging and communications skills required
- Strong presentation skills with the ability to explain metrics and data to stakeholders at varying levels
- Demonstrates creative, practical problem-solving skills
- Strong analytical and critical thinking skills, combined with strategic business focus and vision
How to write Strategic Marketing Resume
Strategic Marketing role is responsible for analytical, marketing, interpersonal, analysis, strategic, business, presentation, excel, organization, organizational.
To write great resume for strategic marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Strategic Marketing Resume
The section contact information is important in your strategic marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Strategic Marketing Resume
The section work experience is an essential part of your strategic marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategic marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategic marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Strategic Marketing resume experience can include:
- Excellent verbal, written & graphical communications skills; proficient in developing effective action plans
- Strong financial and excel modelling skills, and excellent power point slide preparation
- Proven time management skills which demonstrate ability to meet deadlines
- Excellent analytical, data mining and problem-solving skills
- Strong organizational and quality control skillsets (editing and proofreading)
- Strong knowledge and demonstrable skills of the following
Education on a Strategic Marketing Resume
Make sure to make education a priority on your strategic marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategic marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Strategic Marketing Resume
When listing skills on your strategic marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical strategic marketing skills:
- Proven success in utilizing written and oral communications skills to produce effective marketing plans and materials required
- Strong analytical skills and data-driven thinking, with a proven ability to identify actionable strategic insights from data
- Strong strategic and analytic skills with proven ability to go from strategy to execution and deliver results in the market required
- Strong organizational skills with the ability to successfully manage & deliver on multiple priorities in a dynamic, fast paced environment is required
- Strong interpersonal and team skills, with excellent verbal and written communication
- Outstanding communication and presentation skills including strong written and oral communication abilities
List of Typical Experience For a Strategic Marketing Resume
1
Experience For Strategic Marketing Leader Resume
- Develop and hone their strong analytical skills
- Good demonstration of business and financial acumen skills
- + Excellent analytical and creative skills
- Demonstrated strong marketing acumen, including product launches, segmentation and targeting
- Inject and advance strategic thinking and planning across the organization and into the culture as a mindset and a skillset
- Liaison with relevant US colleagues and international branches to utilise market and product information effectively and in a timely manner
2
Experience For Strategic Marketing Analyst Resume
- Incorporate motivating, creative, and interactive training techniques to enhance training experience and maximizing learning and retention
- Proven track record in global strategic marketing, marketing communications, pricing, VOC and new product launches
- Experience developing business cases and performing competitive analysis
- Foster a change of culture within the marketing and communications team to provide even more excellent service and strategic deployment of resources
- Entrepreneur with a structured working style and strong execution capabilities
- Experience in program or product management or customer facing roles
- Affiliate level marketing experience industry highly desired
3
Experience For Strategic Marketing Specialist Resume
- Experience working in international environments (ideally with U.S. based colleagues)
- Team oriented attitude, experienced in leading and coaching employees
- Strong business acumen and able to achieve pragmatic results in a dynamic environment
- Leadership, input and influence on our broader retail business as demonstrated by contributions to the Retail Leadership Team
- Experience/deep knowledge of biologics – especially in the areas of Immunology or Oncology
- Demonstrated competency in agency management and budget management
- Synthesize market research, client experience, and business expertise into thoughtful market knowledge that can be leveraged across the business
- Clearly, concisely and accurately convey communications; good command of written and spoken English
4
Experience For Strategic Marketing Intern Resume
- Works with Senior SMP and stakeholders to develop strategic marketing campaigns in support of priorities
- Assists with articulation of value propositions, develops marketing objectives in support of key priorities and serve as connection point across the firm
- Helps manage the overall portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources
- Develop strong understanding of customers, market conditions and consumer insights through data analysis
- Identify and prioritize growth opportunities for the platform through the use of market research, customer/stakeholder interviews, surveys, literature review
- Experience in developing and presenting business strategies is required
- Previous project management, portfolio, and/or strategy management experience is required
5
Experience For Director, Global Strategic Marketing Resume
- Work with Publishing and other departments regarding future product development and execution of marketing plans – participating in the Validation meetings
- Customer focused with a good understanding of marketing principles and practices
- + Strong business and personal ethics
- Lead lifecycle management and participate in portfolio prioritization activities for clinical and pre-clinical programs
- Developing, monitoring, and applying segmentation, targeting and positioning for the category portfolio and individual products
- Managing and developing high performing Marketing and Education Team
6
Experience For Manager, Strategic Marketing Resume
- Executing aligned global product launch plans, including, positioning, pricing & promotional aspects for new products
- Ensuring business continuity through demand planning and forecasting activities with regional commercial marketing partners
- Collaborating with other marketing teams to support integrated marketing initiatives
- Championing the cross-functional development and review of the marketing strategy framework together with supporting investments and metrics for the category
- Keeping your pulse on the customer needs and market opportunities around lab integration and communicating these internally
- Anticipating and mitigating program/bottlenecks
- Determining and/or recommending what processes, tools, technology are required to support your programs
- Helping segment and deploy for multiple audiences, including employers, plan participants and financial professionals
- Measuring product performance through Key Performance Indicators
7
Experience For Manager, Global Strategic Marketing Resume
- Making the appropriate tradeoffs to meet product goals
- Taking acceptable risks to maximize the benefit for our customers and business
- Collaborating with PST and channel partners to ensure development and integration of regional marketing initiative
- Collaborating with the Business Development team to assess and recommend new market entry strategies for existing or adjacent opportunities
- Formulating claims development for new products, working with Medical Affairs, Regulatory, and Clinical Operations
- Building a pipeline of talent and fostering a culture of engagement within the team
- Developing and implementing annual strategic and
- Designing product launch strategies, tactics, timelines and metrics for success
8
Experience For VP, Strategic Marketing Resume
- Matching associate’s strengths with business requirements
- Contributing as part of the GMP Extended Core Team to help develop and implement the GMP business strategy
- Analyzing current market needs, trends, and competition to inform BU strategy
- Championing the Gore brand within the business
- Working across businesses and regions to establish trade show and congress plan in concert with the divisional brand strategy
- Working closely with R&D to develop next generation of pipeline products and procedural techniques / workflows
- Providing cross-company and cross-divisional
- Lead and engage a unified retail SMT team including team development, coaching and supervising the team
- Manage database including segmentation and data integrity and segmenting
9
Experience For Senior Manager, Strategic Marketing Resume
- Create and manage dashboards and business performance reports for the marketing funnel and KPIs marketing performance, impact, and trends
- Drive the strategic marketing plan enabling the business to grow faster than market
- Increase knowledge base of CribMaster employees and customers by delivering a clear, robust and engaging education program
- Participate in design of LMS/training courses, certifications and programs necessary to meet training needs
- Ensure all training activities and materials meet relevant organizational/statutory policies, including health and safety, employment and equality laws
10
Experience For Strategic Marketing Consultant Resume
- Continually communicate the progress against our strategy to multiple stakeholders including business Presidents, CEO, and Board of Directors
- Execute and direct the evolution of a comprehensive marketing, communications, and branding strategy to advance Chapman’s exposure locally, nationally, and internationally
- Promoting cross-Agilent integration solutions for laboratory integration and management
- Driving alignment within the Agilent team to ensure the value propositions are recognized and adopted
- Clear understanding of the various market access and payer environments across Europe
- Assess marketplace, product-specific and financial data and translating this into meaningful, appropriate and executable
List of Typical Skills For a Strategic Marketing Resume
1
Skills For Strategic Marketing Leader Resume
- Excellent strategic thinker with solid written and verbal and presentation skills
- Strong communication ability – oral presentation, writing and information summarizing skills
- Very strong communication skills, both verbally and written, capable of communicating with people of many different levels of an organization
- Excellent analytical skills and the ability to think out-of-the-box to develop innovative frameworks & methodologies
- Written and verbal communication skills that earn the respect and attention of leadership and peers and open the lines to effective communication
- Demonstrated skills in fact-based analysis and presentation
- Excellent Excel spreadsheet and PowerPoint skills
- Strong analytical skills – able to extract real insight from multiple data sources
2
Skills For Strategic Marketing Analyst Resume
- Excellent oral and written communication, organizational, analytical, and interpersonal skills
- Exhibit strong interpersonal skills that encourage team cooperation, promote enthusiasm and motivate relationship-building
- Demonstrated advanced Microsoft Office skills
- Excellent skills in Microsoft Office Suite, especially Excel and PowerPoint
- Excellent verbal/written communication skills and ability to influence key stakeholders
- Strong presentation skills and bility to lead platform training to groups from 10-50 people
- Excellent & creative presentation, verbal and written communications, and interpersonal skills
3
Skills For Strategic Marketing Specialist Resume
- Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted; ability to advise on alternative solutions
- Ensuring product knowledge is effectively transferred to commercial regional groups and field organizations
- Demonstrated experience proactively meeting & serving the global Sales organization
- Experience and proven success in strategic marketing expertise, along with leading strategic projects to impact the business financial results
- Marketing experience including 7+ years managerial experience
- Experience managing multiple priorities and executing strategy/initiatives within time constraints, budget and quality standards
4
Skills For Strategic Marketing Intern Resume
- Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals
- Expert problem solving and quantitative analytical skills
- Proven experience in marketing or business development in a B2B environment
- Strong client management experience working with multiple partners
- Communication, relationship-building, and project management skills are required
- Project management, negotiation and consulting skills
5
Skills For Director, Global Strategic Marketing Resume
- Communication, relationship-building, and project management skills are critical
- Undergraduate completed with experience and knowledge in strategy/marketing principles. At least 1-2 years of professional experience
- Proven record of strong analytical and critical thinking capabilities
- Skills: Powerpoint (executive-ready presentations), Excel modeling / market research via CapitalIQ / Bloomberg / equivalent
- Marketing experience or related customer experience
6
Skills For Manager, Strategic Marketing Resume
- Basic Photoshop and Keynote skills
- Basic Photoshop and Keynote skills Proficiency in Outlook, Excel, Powerpoint, Keynote and Google Docs
- Effectively dissects bits of data and properly integrates information from multiple systems into written documents
- Effectively delivers results working across multiple stakeholders
- Effectively communicates the NMDP’s mission, programs, accomplishments and goals to external audiences verbally and in writing
7
Skills For Manager, Global Strategic Marketing Resume
- Business leadership and judgment skills; drives results
- Robust organizational and project/program management skills
- Manage effectively within a matrix organization
- Work experience or equivalent relevant internship experience in marketing
- Demonstrate a good understanding of media planning and buying process, including management of media agencies
- Prior experience with managing in a multicultural and multinational environment AND achieving goals through others
- Have exceptional written and verbal communication and presentation skills with internal and external stakeholders
- Strong team management experience, with the ability to coach and mentor more junior members of the team
8
Skills For VP, Strategic Marketing Resume
- Is viewed as the product expert to ensure knowledge is effectively transferred from R&D to commercial organizations
- Strong background in commercial and marketing industrial B2B roles with proven impact on growth
- Works proactively and efficiently through company data and insight tools to perform the job most effectively, including utilization of CRM tool
- People leadership and interpersonal skills
- Project management skills; Ability to work across functions and organizational boundaries to quickly mobilize stakeholders and resources
- Superior client management relationship skills
- Executing tactics, communications and resources to enhance existing customer experiences
- Marketing campaign management experience
9
Skills For Senior Manager, Strategic Marketing Resume
- Driving Schneider Customer Relationship Management Tool (Salesforce) Adoption & Effectiveness across countries
- Prioritizing product introductions, product exhibit, promotional and advertising needs for the BU
- Engaging Operations leadership and teams to develop strategies in support of customer experience and initiatives
- Strong understanding of digital marketing strategy and channels and ability to craft a compelling marketing strategy that is grounded in quantifiable outcomes
- Practical marketing experience in a high-performing strategic marketing organization
10
Skills For Strategic Marketing Consultant Resume
- Experience working in a consumer-driven marketing capacity (e.g. brand, advertising sales, agency)
- Strategic marketing (not marketing communications) experience working for a global organization
- Experience in marketing, with a focus on marketing and communications strategy and planning
- Experience in product marketing / brand management / consulting / strategic marketing
- Experience developing and implementing a cross-buyer group, local market based marketing strategy for a Fortune 500 company
- Industry Leader: Manage the Audit industry marketing team working to develop key marketing priorities and synergies across industries
- + 1+ years experience working in brand marketing/advertising
- + Experience developing creative and engaging content for multiple platforms including web, social (Facebook, Snapchat, Instagram, Twitter) and more
List of Typical Responsibilities For a Strategic Marketing Resume
1
Responsibilities For Strategic Marketing Leader Resume
- Work with the creative team, on-air marketing group to develop creative sales solutions and ensure that all sales commitments are fulfilled accurately, on-time and meet both the client and USA’s brand criteria
- Define, window, execute and evaluate EMEA music product and marketing plans to support Disney, Disney Channel & priority franchise branded recorded music slate objectives
- Strong organizational skills with the ability to successfully lead & deliver on multiple priorities in a dynamic environment is required
- Strategic mind-set with strong analytical & quantitative skills with logical reasoning capabilities
- Strong influence management skills, ability to work cross-functionally across disciplines and levels
- Aptitude for juggling multiple high priority accounts simultaneously, prioritizing on the fly, and driving continual, agile improvement
- Demonstrated experience in developing strategic plans to capitalize on emerging or new markets
- Exceptional skill managing complex marketing projects with a strong attention to detail
2
Responsibilities For Strategic Marketing Analyst Resume
- Strong strategic marketing background with demonstrated success combining technology and service propositions into an overall portfolio
- Demonstrated experience developing campaign nurture strategies that methodically move buyers thru a dynamic but prescriptive online journey
- A solid understanding of product development process and strong interface with R&D and new product development teams
- Prior experience in leading remote serviceability initiatives critical
- Proven strong analytical capabilities and the ability to work independently, proactively, and as a part of a team is required
3
Responsibilities For Strategic Marketing Specialist Resume
- Developing, maintaining and executing effective marketing strategies and plans within the GMP portfolio
- Identifying and understanding market and technology trends, and linking them to business strategy; strong aptitude for technology
- Supporting analysis of Cypress-portfolio of products and businesses to ensure company is focused on the higher priority projects, strategically and financially
- Experience in management consulting supporting marketing functions in internet and/or consumer technology vertical
- Strategic marketing experience working for a global organization or consulting companies
- Digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video, and automation approaches
- Demonstrated success in developing and driving new solutions into the semiconductor equipment market
- Experience working for large scale organisations within a Senior Marketing role
- Experience in positioning / repositioning products and or services in new markets
4
Responsibilities For Strategic Marketing Intern Resume
- Experience conducting market research, business planning/analysis and the ability to organize information in a clear and concise manner
- Experience in commercial and product marketing roles in strategic and global marketing
- Experience in producing marketing communications programs across various media
- Experience designing and building out a functional commercial organization to support product launch
- Experience in developing new/creative business models monetizing technology enabled services
- Demonstrated success leading mutli-cultural global teams without direct reporting lines
- Assesses and prioritize global market potential, and devise global marketing strategies to fuel demand generation and increase win rate
- Experience in competitive assessments and/or market evaluations in homebuilding or similar industry
- Expert knowledge of and experience in managing special events and customer engagements
5
Responsibilities For Director, Global Strategic Marketing Resume
- Direct marketing analytics experience in an Industrial B2B Company
- Demonstrated ability to manage financial elements of the business, including budgets, product margins, return on investment and profitability analysis
- Experience conducting market research, business analysis and the ability to organize information in a clear and concise manner
- Experience launching new products is required
- Experience managing teams and the ability to identify and develop talent required
- Demonstrated understanding of the O&G market, regional business climate and practices
- Strategic customer marketing experience
- Demonstrated ability to develop marketing plans to drive business impact and relevance for senior clients
6
Responsibilities For Manager, Strategic Marketing Resume
- Self-motivated, confident individual who enjoys working as part of a team and has demonstrated ability to take initiative and drive projects to completion
- Demonstrated ability to lead new product portfolio planning activities
- Strategic marketing experience
- Experience as SME in product marketing and DTC (direct-to-consumer) acquisition
- Proven success in driving strategic initiatives across a matrix organization, especially across product and service organizations
- Experience in marketing, specifically demand creation
7
Responsibilities For Manager, Global Strategic Marketing Resume
- Develop clear understanding of customer needs, build market intelligence, and drive definition of the customer experience journey for remote serviceability
- Establish strong credibility by demonstrating deep subject-matter expertise and disciplinary competency
- Strong working knowledge of social media platforms, social media best practices and analytics
- Evaluate effectiveness and financial impact of marketing programs and promotional activities
- Collect and provide quantitative and qualitative information to measure effectiveness of marketing activities and answer strategic business questions
8
Responsibilities For VP, Strategic Marketing Resume
- Deep experience with demand generation, sales enablement, customer engagement, product launch methodologies and market research
- Partner and collaborate with all important stakeholders to align on mission, choices and priorities are required
- Develops close KOLs relationships globally to drive global launch and evidence generation strategies for assigned product lines
- Championing the hiring, onboarding and development of the GMP BU marketing team
- Supporting the business in defining and refining our approach to strategic market growth opportunities
9
Responsibilities For Senior Manager, Strategic Marketing Resume
- Developing and executing the global GMP BU marketing plan
- Developing and executing the BU marketing investment plan
- Developing clear, concise value proposition and compelling market positioning aligned with product concept
- Partnering with sales, marketing services, and product teams to develop BU portfolio positioning in concert with the divisional brand strategy
- Promoting rigorous marketing analysis and reasoning within the organization
- Supporting the new product development process by providing both market highlights and data in order to build the value proposition
- Tightening overall Zayo messaging and consistency across Segments
- Improving Sales training programs
10
Responsibilities For Strategic Marketing Consultant Resume
- Partnering with other market category upstream teams across cardiovascular businesses to inform the broad portfolio marketing strategy
- Developing and executing strategy to engage new customers to advance the cardiac portfolio of products
- Tracking and reconciling the variances between the Regional and the Product view of the turbomachinery process and solutions market and its dynamics
- Bring your own perspective to help ensure our messages are clear, compelling, and generationally appropriate
- Championing global market assessment and analysis with US and regional partners for Cardiac market categories to deliver sustainable competitive advantage
- Addressing performance concerns
- Understanding of macroeconomics, microeconomics and financial concepts and the link them to business strategy
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