Manager Strategic Marketing Resume Sample
Brisa Vandervort
2246 Leone Track,
Philadelphia,
PA
+1 (555) 911 6382
Work Experience
Strategic Distribution Marketing Manager
01/2017
-
PRESENT
Dallas, TX
- Champion product line growth by analyzing segmentation, targeting, and positioning and 4Ps (price, product, promotion, and place) to recommend growth strategies, including evaluating potential new channels and market opportunities; use data to redirect tactics as necessary
- Align closely with Sales Leadership to ensure strategies and tactics for teams to leverage marketing programs
- Develop personalized account based campaigns (1 to few) to drive to a desired outcome within targeted strategic accounts
- Measure, report and optimize account based strategic marketing campaigns
- Proactively communicate the impact of overall marketing programs in terms of key performance goals (pipeline, opportunities generated, revenue)
- Drive and coordinate specified strategic business areas’ marketing and communications agenda for the whole region
- Collaborate with platform account team to surface priority product marketing plans with platform partners
- Partner with game teams and product marketing to craft go to market presentations for platform marketing partners
- Develop and manage relationships with platform marketing partners for inclusion in co-marketing campaigns, beta programs and ensure partner’s marketing priorities and best practices are communicated across the mobile organisation
Manager Strategic Marketing
03/2013
-
07/2016
Phoenix, AZ
- Work with marketing cross-functional teams to capture marketing policies and/or technical constraints that limit our ability to market our mobile games. Build case studies for new marketing technologies and policies that correct these limitations and present to platform partners
- Research and evaluate industry best practices, new mobile marketing opportunities and customer demand for marketing features in-game. Build business case for new marketing features to gain CTO and studio approval
- Partner with product marketing to review platform and channel marketing assets for marketing policy compliance and mobile marketing best practices
- Lead platform marketing recommendations for consumer insight research investments. Communicate platform marketing research findings to marketing cross-functional teams and ensure findings are implemented
- Partner with third party brands to drive co-marketing campaigns that deliver against goals for both parties. Develop and execute campaigns within agreed budget, reporting on key performance metrics and a strong return on investment
- Communicate effectively and tactfully, both orally and in writing, with persons on all levels
- Influence and persuade internal and external partners impacting long term partnerships
- Strong capability to build relationships cross functionally with marketing partners
- Experience in all aspects of developing and managing mobile marketing strategies
Senior Strategic Account Marketing Manager Timberland
05/2007
-
01/2013
New York, NY
- Evolve customer lifecycle marketing across multiple platforms, including email, call centers, direct response, digital marketing and CRM with the goal of increasing key web metrics (unique visitors & visits, page views and time spent across all digital platforms, app downloads and cross-device usage)
- Develop new communication strategies to optimize email programs, improve customer retention and increase customer engagement
- Manage email project workflow – help develop schedules, manage team to deadlines, write creative briefs, and gather approvals
- Partner with field marketing to develop specific retention campaigns and new strategies and tactics to directly address particular challenges by site and by marketing channel acquisition source
- Partner with field marketing to define and communicate new opportunities in print, digital, mobile, tablet and other emerging platforms to grow audience engagement
- Collaborate with call centers to improve customer save tactics and scripts, and ensure all retention programs are aligned and reflect the latest product enhancements and subscriber benefits
- Work with product teams (Gannett Digital) to improve subscriber experience onsite as it relates to account management, login, activation, etc
- Manage external vendor relationships including Inner Workings and Exact Target and any vendors used for campaign management (i.e. marketing automation vendor)
Education
Southwest University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong oral and written communication skills with a proven track record of building effective working relationships with senior level business partners
- Strong negotiation skills, with ability to effectively explore alternatives to reach mutually beneficial outcomes
- Strong organizational and presentation skills, able to track multiple projects
- Advanced writing skills with a sharp and creative mind
- Experience working in channel/partner marketing and digital marketing
- Experience working in a consumer-driven marketing capacity (e.g. brand, advertising sales, agency)
- Diverse strategic sourcing and negotiations experience, including category management responsibility for multiple indirect categories
How to write Manager Strategic Marketing Resume
Manager Strategic Marketing role is responsible for travel, digital, research, reporting, training, retail, software, messaging, health, advertising.
To write great resume for manager strategic marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Strategic Marketing Resume
The section contact information is important in your manager strategic marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Strategic Marketing Resume
The section work experience is an essential part of your manager strategic marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager strategic marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager strategic marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Strategic Marketing resume experience can include:
- Strong number aptitude, able to compile and analyze data
- Experience with sales databases, particularly MCS program, helpful
- Proven track record of exceeding sales quota preferably (digital marketing) saas solutions
- Proficient in Microsoft Applications, including Word, Excel, PowerPoint, Access as well as Outlook
- Strategic, resourceful and logical in thinking with the ability to problem solve
- Draft and deliver integrated marketing campaigns
Education on a Manager Strategic Marketing Resume
Make sure to make education a priority on your manager strategic marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager strategic marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Strategic Marketing Resume
When listing skills on your manager strategic marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager strategic marketing skills:
- Experience building business cases, strategy and alignment for global initiatives
- Experience in clinical or bioscience marketing, sales and/or clinical research
- Understanding of digital marketing technology and processes
- Devise, write and deliver the overarching marketing strategy for the Agency to improve public awareness and engagement
- Experience negotiator with working knowledge of terms and conditions, redlining, and dealing with Legal team to ensure lowest possible risk and best value terms for the company
- Driving execution: Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and on-going measurement systems to ensure that strategic priorities yield measurable and sustainable results
List of Typical Skills For a Manager Strategic Marketing Resume
1
Skills For Strategic Distribution Marketing Manager Resume
- Customer Focus: Ensuring that the customer perspective is a driving force behind business decisions and activities; crafting and implementing service practices that meet customers’ and own organisation’s needs
- Facilitating Change: Encouraging others to seek opportunities for different and innovative approaches to addressing problems and opportunities, facilitating the implementation and acceptance of changes within the work place
- Passion to reach audiences with compelling messaging
- Willingness to learn from some of the brightest creative and marketing minds
- Partner with global technical teams and the GBU’s to develop deeper understanding of customer needs, competitive alternatives and generate strategic plans to penetrate in new markets
2
Skills For Strategic & Solutions Marketing Manager Resume
- Challenge and support Strategic Technology Planning exercise with different GBU’s
- Develop and maintain an understanding of the local markets, our Alliance partner programs and Commvault’s products and services
- Provide support the Strategic Technology Plans of Global Business Units of the Group
- Support and challenge to C-R&I Growth Initiatives strategy development & deployment
- Develop consolidated segment marketing strategy and messaging which addresses the client challenges— i.e. client benefits, positioning, persona creation in line with buyer’s journey etc. in conjunction with stakeholders
- Write and oversee all written marketing communications which includes website copy, brochures and flyers, social media posts, media stories, presentations and advertising materials
3
Skills For Senior Strategic Account Marketing Manager Timberland Resume
- Ensure brand consistency across the business
- Experience in Marketing and/or Professional Services indirect category management, strategic sourcing, consulting, vendor management, and risk management (required)
- Experience within indirect sourcing categoriesand contract review or negotiation
- The ability to partner with and project manage cross-functional teams (Marketing, Schwab Legal and Procurement) to drive contract and price negotiations that maximize value and mitigate risks while ensuring internal stakeholders’ requirements are met
- Proficiency in Excel (required)
4
Skills For Senior Strategic Vertical Marketing Manager Resume
- Successfully work with internal cross-functional teams, outside vendor partners and various levels within both Sephora Corporate and Stores Teams
- Motivate and direct a team in a supportive and enthusiastic manner
- Some travel and weekend hours required- up to 20% of time
- Enable aggregation of all data across disparate reporting tools to develop and run various types of reports from all systems, including admissions, registration, affiliates, Google Analytics, and CRM systems of the College
- Standardize reporting formats and templates to allow for greater usability amongst staff of the College
- Partner with marketing budget decision makers to establish Return On Ad Spend KPIs and drive measurement-focused deployment of capital targeting enrollment and retention activities
5
Skills For Strategic Field Marketing Manager Resume
- Institute forecasting and reporting capabilities to measure real-time progress against goals
- Position Marketing Cloud product and services and improve Customer’s impact
- Provide support to Strategic Technology Plans of Global Business Units of the Group
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