Strategic Marketing Manager Resume Sample
Tad Quigley
298 Ollie Highway,
New York,
NY
+1 (555) 285 6426
Work Experience
Strategic Marketing Manager
01/2017
-
PRESENT
Phoenix, AZ
- Partner with SGM BMC Leader and the Global EOY Leader to create brand, marketing and communications strategies that align with SGM’s priorities to achieve business results
- Develop an integrated brand, marketing and communications strategy for EY’s entrepreneurship platform in the context of, and aligned with, the overall BMC strategy as well as the SGM strategy
- Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its GTM approach in particular
- Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies
- Deliver on strategic priorities; align BMC initiatives with EY’s performance agenda and revenue goals; communicate the BMC value proposition; achieve the desired results
- Results to growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages
- Developing and leading platform, cross platform, and business unit solutions strategies and programs
- Vetting of innovation spaces and projects of interest
- Set the pricing of import products to ensure these are competitively priced for EMEA markets
Senior Strategic Marketing Manager
11/2011
-
12/2016
Boston, MA
- Review pricing for key products annually
- Identifies cross-selling opportunities that fully utilize the breadth of Roche’s product and service offerings across all businesses
- Manage the annual strategic planning process for the NAFTA region in coordination with the Sales, R&T, and Finance teams
- In collaboration with sales team, identify strategic new business opportunities. Gather market data and provide potential profit contribution analyses
- Plan, implement and manage key strategic initiatives for ICMS NAFTA‘s product portfolio
- Work with sales leadership team in establishing and enforcing value-based pricing policies. Participate in key customer meetings as needed to promote existing relationships
- Develop and implement ICMS NAFTA marketing (product, price, promotions, etc.) and technology strategy to support the business‘ growth plan
- Provides marketing direction to Business team members and internal support
- Organizations to achieve and exceed the region’s sales and profitability targets
Global Senior Strategic Marketing Manager
03/2005
-
10/2011
Detroit, MI
- Develop and manage long-term plans and annual budgets for the marketing and communication programs
- Establish and maintain key relationships with customers, various internal business leaders as well as develop and lead key strategic projects
- Experience in developing and managing departmental budgets
- Strong creative, strategic, analytical, organizational, and sales skills
- Manage critical external communications and reputational initiatives to ensure results contribute business value and align with strategy
- Manage the team responsible for some promotional events, media relations, social media platforms, and integrated content strategy
- Demonstrate primary directive as being THE advocate for the customer within and throughout the organization
- Constantly looking for opportunities to find better ways of positioning, customizing, optimizing, and introducing processes and solutions fit to meeting the specific needs of our IVD customers looking for their Contract Manufacturing partners
- Strong communication skills and ability to present high-level information for multiple audiences based on analysis and facts
Education
Lincoln Memorial University
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Excellent written and oral communication skills; strong persuasive skills
- Proven experience in working with data, strong data analysis and interpretation skills
- Superior oral and written communications skills as well as excellent presentation skills
- Excellent financial modeling skills using Excel with experience developing and managing complex market models
- Strong teamwork and relationship building skills. Experience in working with cross functional teams and across geographical boundaries
- Demonstrated strong analytical, strategic, organizational, reporting, and communication skills
- Strong computer skills including experience with Excel pivot tables and Power Point
How to write Strategic Marketing Manager Resume
Strategic Marketing Manager role is responsible for analytical, business, presentation, marketing, interpersonal, english, excel, editing, organization, software.
To write great resume for strategic marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Strategic Marketing Manager Resume
The section contact information is important in your strategic marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Strategic Marketing Manager Resume
The section work experience is an essential part of your strategic marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategic marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategic marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Strategic Marketing Manager resume experience can include:
- Executes sound judgment, analyzes issues, thinks strategically, creatively and uses innovative ideas. Demonstrates exceptional problem solving, analytical decision-making, conflict management, change management and negotiation skills
- Excellent presentation and writing skills with experience in speaking at industry events and with customers
- Strong skills in marketing tools and techniques including segmentation, positioning, targeting and value proposition development
- Superior analytical skills, including market estimation / validation, segmentation, and financial / predictive modeling
- Demonstrated proficiency in time & project management, as well as setting team priorities and resolving prioritization conflicts
- Good presentation skills, ability to present challenging marketing materials to stakeholders
Education on a Strategic Marketing Manager Resume
Make sure to make education a priority on your strategic marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategic marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Strategic Marketing Manager Resume
When listing skills on your strategic marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical strategic marketing manager skills:
- 4) Insightful thinking/planning skills and experience, with a proven track record of executing high-impact, results-oriented projects
- Demonstrated strong communication, influencing and presentation skills
- Excellent business communication skills, commercial analysis and project management experience
- Excellent verbal and written communication skills with experience presenting to larger audiences
- Proven ability to priorities and plan with strategic mindset, and also influence and integrate effectively across functions
- Experienced team leader with proven facilitation, change management, and problem solving skills in a global business environment
List of Typical Experience For a Strategic Marketing Manager Resume
1
Experience For Senior Strategic Marketing Manager Resume
- Excellent analytical, problem-solving and critical thinking skills
- Strong critical thinking skills with the ability to identify, solve and succinctly communicate complex problems
- Strong performance management skills; adept at managing self and others to milestones
- Excellent project management skills and ability to manage projects by influencing others from various organizational functions
- Strong organization skills, attention to detail, and ability to multitask
- Effective verbal and written communication skills in English - Capable of interacting at all levels in a corporate organization
- Experience in strategic marketing, including previous experience developing, managing,
- Represent marketing on x-functional new product development teams to define project scope and prioritize / validate customer needs
- Strong knowledge in finance with financial modeling experience
2
Experience For Global Strategic Marketing Manager Resume
- Effectively develops trust, respect and cooperation with internal and external stakeholders and strategic partners
- Effective Presentation (3 - Extensive Experience)
- Lead cross-functional teams to develop and effectively launch solutions
- Effectively communicate changes in critical environmental factors and market drivers for appropriate strategy development and/or adjustment
- Superior communications skills; able to crisply articulate ambiguous concepts to an executive audience in both written and verbal forms
- Capable of effectively interacting at all levels in a corporate organization
- Listening & Communication (3 - Extensive Experience)
- Experience in consulting, banking or marketing environment
- Extensive experience of full-mix marketing, in particular managing and executing international campaigns
3
Experience For Global Senior Strategic Marketing Manager Resume
- Experience of CRM systems for recording and reporting marketing and sales activities
- Experience of using a marketing automation tool (e.g. campaign builds such as email, landing pages)
- Decision Making and Critical Thinking (3 - Extensive Experience)
- Experience in Foodservice industry within a business development and/or strategic marketing role, including deep relationships with Customers
- Leadership experience of direct reports, preferably in marketing, client engagement, account management, or other account-facing roles
- Highly skilled at synthesizing large sets of data in order to drive compelling strategies and business cases
- Experience with recommending and applying Innovation frameworks/concepts
4
Experience For Strategic Marketing Manager Embedded Vision Resume
- Experience driving digital transformation strategy in discrete manufacturing sector
- Marketing or marketing communications experience
- Product marketing/promotion experience preferably in education, publishing, or healthcare industries
- Market, Industry Analysis and Sizing (3 - Extensive Experience)
- Knowledge of 200mm / 300mm Semiconductor Equipment (2 - Working Experience)
- Total work experience, including some in industrial environment
- Experience or understanding of the 80/20 practice
- Partner with commercial team to implement go-to-market plans; lead trainings and workshops to provide them with marketing tools to be effective in their role
5
Experience For Strategic Marketing Manager for China Growth Resume
- A proven track record of tangible impact facilitating profitable growth
- Build strong working relationships with internal and external teams
- Experience, preferably in account/program management, marketing, or sales
- Emphasis on affinity, agency, direct channels, insurance, direct marketing, and/or client management experiences
- Combined experience in technology, strategy, consulting
- Proven track record of driving results with strategy development and execution
- Self-starter, results driven, competent managing multiple priorities simultaneously
6
Experience For Fluids Platform Strategic Marketing Manager Resume
- Experience in dynamic journals publishing organization
- Experience organizing small to medium events both GfK owned and external conferences
- Five years of experience working with a collegiate or professional sports team in a communications or broadcast-related area
- Experience with marketing B2B enterprise solutions
- Experience in leading cross functional teams in a matrix customer focused
- Strong understanding of US healthcare and reimbursement system
- Experience identifying Market Driver and Economics
7
Experience For Power Girds Strategic Marketing Manager Resume
- Experience creating sales tools and presentations
- Experience in website development, content management, and digital and social media marketing
- Experience in leveraging cross-functional teams to deliver results
- Experience with implementation of marketing/communication plans
- Experience in multiple marketing channels/mediums
- Experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
- Experience in the marketing field
- Practical experience with the implementation of new business development and marketing initiatives that lead to profitable growth
- At least 5-year working experience in food additives industry or other adjacent industry
8
Experience For Embedded Vision Strategic Marketing Manager Resume
- Progressive experience in a contemporary marketing function
- Results driven, proactive, excellent stakeholder management, quick learner, and problem-solving attitude
- Monitor and report on effectiveness of lead generation campaigns and marketing communications
- Experience in executing digital strategy
- Excellent strategic, project management, analytical and creative problem-solving ability
- Market/Customer Segmentation (3 - Extensive Experience)
- Competitive Intelligence (3 - Extensive Experience)
- Market Opportunity Identification (HVP) (3 - Extensive Experience)
9
Experience For Strategic Marketing Manager Latam North Resume
- Market Requirements (3 - Extensive Experience)
- Device Architectures (3 - Extensive Experience)
- Unit Process and Process Integration (3 - Extensive Experience)
- Technology/Product Roadmap (3 - Extensive Experience)
- Progressively responsible, post baccalaureate experience in related capacity or food industry role
- Develop prioritized requirements for future enhancements to the connected device platform
- Experience with Power BI or other business intelligence platforms
- Monitor and report on effectiveness of strategies, programs, and initiatives
10
Experience For Assistant Strategic Marketing Manager Resume
- Ensures every communication/marketing vehicle supports/drives a positive customer experience
- Experience in speaking at industry events and with customers
- Experience in Project/program management
- Designing and developing reports and dashboards using various reporting tools (Tableau, OBIEE, Informatica and SQL)
- Leading product launch campaigns across the 3 BU´s in close collaboration with sales and marketing, BU sales and product marketing managers
List of Typical Skills For a Strategic Marketing Manager Resume
1
Skills For Senior Strategic Marketing Manager Resume
- Excellent, highly creative communication, story-telling and critical-thinking skills
- Excellent English reading, writing, presentation skills
- Strong writing, communication, and presentation skills that are focused at executive audiences and business leaders
- Excellent influencing, negotiation and persuasion skills with regional senior executives in multiple business segments
- Strong leadership skills in working with cross-functional teams to complete projects
- Excellent writing and presentations skills are required
- Extensive B2B marketing experience on company or agency side, with proven ability to demonstrate ROI
2
Skills For Global Strategic Marketing Manager Resume
- Strong marketing experience and skill with business sense
- Strong written and oral communication skills with the ability to motivate and influence stakeholders and target audiences
- Copywriting skills for marketing campaigns, collateral, blogs, social posts including editing and proofing
- Min 8 to 10 years of working experience. 3+ years strategic/tactical marketing experience, developing a go to market strategy, leveraging customer insight
- Experience in professional services and/or consulting solutions with extensive marketing experience in supporting matrix go to market efforts
- Experience working with client partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
- Has experience in prior customer facing role – Business Development or Technical Sales/marketing
3
Skills For Global Senior Strategic Marketing Manager Resume
- Demonstrated experience in developing and executing strategic projects
- Related experience in marketing or business development, including at least one year of previous supervisory or management experience
- Support the Sales Management team to establish lead generation/scoring processes to ensure marketing KPI's and ROI can be effectively monitored in real-time
- Fantastic writing and editing skills
- Demonstrates advanced understanding and experience in product/market management
4
Skills For Strategic Marketing Manager Embedded Vision Resume
- Proven knowledge and ability to develop effective and creative product marketing strategies
- Strategic and analytical skills to analyse the return on investment and improve decision making
- Communicate effectively with the technical/engineering community
- Marketing experience with a BA/BS or 4-7 years of experience with an MBA
- Relevant experience in marketing management with proven success
- Communication skills including written, verbal and presentation
5
Skills For Strategic Marketing Manager for China Growth Resume
- Marketing and/or business development experience in a technical environment. Global experience or customer segment specific knowledge (IVD) is desired
- Work effectively under tight deadlines and manage projects independently
- Experience creating, developing and executing marketing and communication plans and integrated marketing campaigns in support of business/growth plans
- Experience developing marketing strategy and successfully building and implementing marketing plans for say lab equipment and consumables
- New product launching process understanding and previous working experience in new product launching as well as demand creation
6
Skills For Fluids Platform Strategic Marketing Manager Resume
- Experienced in developing strategic marketing plans and in brand management planning
- Experience in training, facilitation, coaching/mentoring
- Experience with core marketing methodologies related to product positioning, branding, promotions, market research, and sales support
- Demonstration of digital marketing expertise with proven campaigns in display advertising, search engine marketing, social, video and automation approaches
- Extensive experience in developing and delivering C-suite presentations
- Combined experience in engineering, technical marketing, or business development in the semiconductor, or high tech, industry
- B2B marketing experience in a leadership marketing role at the international level
- Experience with managing and influencing in a matrixed environment helpful
7
Skills For Power Girds Strategic Marketing Manager Resume
- Previous Product Marketing, Strategic Marketing experience
- Experience identifying market trends and developing strategies
- MBA or equivalent business and marketing training/experience
- B2B marketing experience in a leadership marketing role at the national or international level
- Creative thinking as it relates to the effective marketing of a company inclusive of its services and professionals
- Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
- Experience, or knowledge, in deep learning, machine learning, machine vision and analytics, software workflow or similar
8
Skills For Embedded Vision Strategic Marketing Manager Resume
- Experience driving digital transformation in discrete manufacturing sector
- Experience in High Performance Computing (HPC), Cloud and/or secure networking
- Experience in driving regional market research, including agency briefings and management, data interpretation and insight development
- Commercial experience including sales, marketing, new business development
- Skilled at developing value propositions that resonate with target customers and support value capture and value pricing
- Experience creating and launching content and promotions
- Industrial manufacturing experience and understanding of the aftermarket parts business
- Experience analyzing data and making recommendations based on findings
- Experience developing content in support of key growth and marketing initiatives
9
Skills For Strategic Marketing Manager Latam North Resume
- Experience in various marketing channels with focus on online marketing, email campaigns and events
- >5 years working experience on product marketing or Sales in healthcare industry
- Good English in speaking and writing
- Strong understanding or knowledge of GNSS basics and high accuracy GNSS corrections and positioning technology
- Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
- Solid understanding of DevOps, cloud, IP, SDN/NFV and other virtualization technologies
- Experience working within or familiarity with government services organizations
10
Skills For Assistant Strategic Marketing Manager Resume
- Experience with Marketo or other marketing automation processes
- Marketing manager experience
- Experience in Marketing, Business Development or Strategic Management
- Strategic thinking and Innovation mindset, ability to read future market trends and needs. Strong customer focus and orientation
- Related experience (media, agency, integrated marketing)
List of Typical Responsibilities For a Strategic Marketing Manager Resume
1
Responsibilities For Senior Strategic Marketing Manager Resume
- Foster relationships with local market teams and develop ongoing communications strategy to drive implementation, identify best practices, facilitate markets’ sharing, communicating and learning from each other, and measuring marketing activity results
- Support the oversight, planning and implementation of Benefit’s philanthropy structure and processes, while ensuring that the philanthropy fundraising campaign is launched successfully and meets all critical path milestones
- Strong facilitation skills - ability to communicate and transfer knowledge, engage an audience, and motivate action
- Strong track record in budget management, including development, forecasting and reporting
- Global product and/or marketing management, experience with a portfolio of life science products
2
Responsibilities For Global Strategic Marketing Manager Resume
- Experience in developing business strategy within a matrixed organization
- Demonstrated capability to think strategically and outside the box to influence CTO and Head of operation with the discrete manufacturing sector
- Previous experience of driving sales (accountable for a sales target) desirable
- Very organized and able to manage multiple, competing priorities in a fast-paced environment
- Strong interface with Global Product Marketing to align on regional implementation of our new digital solutions
- Expertise and experience in execution of integrated marketing campaigns
- Manage key internal stakeholders through effective communications
3
Responsibilities For Global Senior Strategic Marketing Manager Resume
- Work in close partnership with R&D to prioritize innovation projects based on financial projections and strategic fit
- Excellent written and verbal communication to all levels of the organization
- Working knowledge of IoT, product connectivity, video analytics, Video Monitoring Systems, cloud and hosted services and high-image-quality cameras
- Engaging our people in the Firm’s activities to promote entrepreneurship
- Understanding of the value chain for pressure sensitive materials from Operations through to end user application
- Willing to travel up to 30% of the time #LI-LC1
4
Responsibilities For Strategic Marketing Manager Embedded Vision Resume
- Understanding of multifunctional business management and organizational design
- Working knowledge of sales CRMs or other business management software tools
- Supports field sales team by developing/reviewing/enhancing training materials, presentations, sales tools and job aids
- Deep knowledge of sales and marketing principles and methods for demonstrating, promoting, and selling products or services
- Develop deep understanding of oral care market segment globally including trends, consumer preferences driving growth, customer needs, and competitive dynamics
- Track record of delivering business results as an outcome of identifying market opportunities and implementing related strategies and business plans
- Drive internal cross-functional collaboration and solutions offering understanding with Product Management, Sakes, Engineering, etc
- Manage external client relationships by developing and leading the implementation of specific marketing communication plans and deliverables
5
Responsibilities For Strategic Marketing Manager for China Growth Resume
- Develop strategies for marketing new business lines, and repackaging and commercializing new products and services within business lines
- Bachelors in a relevant discipline (Geodesy, Mapping, Surveying) or Masters in Marketing, Business Administration, Business Management
- Owns advertising campaigns and monitors performance using marketing automation software
- Thorough understanding of marketing strategy, tactics and development of marketing campaigns
- Deliver optimal marketing investment and identifying marketing efficiencies
- Develop purposeful positioning of new launches in coordination with regional marketing counterparts
- Manage strategic partnerships and contracts within the market segment (e.g., Joint Development Agreement, licensing, co-manufacturing)
- Develop custom, creative concepts based on client needs, focus on creating new/big ideas and evolving the strategy for sponsored and branded content
6
Responsibilities For Fluids Platform Strategic Marketing Manager Resume
- Adept at managing and executing complex primary and secondary research projects
- In collaboration with internal teams, develop and drive segment penetration plans from defining objectives, goals and strategies to measuring results and ROI
- Partner with MarCom to define appropriate positioning and messaging based on competitive analysis, market factors/trends and customer feedback
- Manages legal/compliance approval process for all communications, training and advertising materials
- Provides direction on artistic perspective/copy/content/brand for marketing and training initiatives
- Evaluation and Recommendations on existing Community Positioning
- Leads campaign development and strategy for faculty and student campaigns through marketing automation and customer nurturing programs
- Clear understanding of the regulatory environment surrounding digital health
- BA in Business Management, Marketing, Engineering or a related field
7
Responsibilities For Power Girds Strategic Marketing Manager Resume
- Basic understanding of segmentation and targeting tactics
- Gather, define, and clarify the customer insights that drive our customers’ success and enable clients to achieve their business goals using UserTesting
- Drive P&W go to market strategy by collaborating with sales, finance, legal & commercial teams on the analytics & strategy to test and launch new offerings
- Understand Customers’ behaviors and needs, Develop Value Proposition modelling for Digital Solutions, Voice of the Customer and other analysis tools
- Follow on a high level the business during the lifecycle of the service/ product in order to ensure the correct development of the business strategy
- Lead, coordinate and design new and creative ideas around the firm’s prospecting efforts
- Development, communication, and implementation of comprehensive marketing plan
- Develop ideas and related strategies to launching new products
8
Responsibilities For Embedded Vision Strategic Marketing Manager Resume
- Maintain big picture outlook on the regional business to develop new revenue-driving opportunities
- Implement the global marketing strategy in identified product line or geography
- Implement medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan
- Develop Fluke IG business units’ strategic acumen; helping them develop innovative business strategies that align with the overall corporate strategy
- Mentor Fluke IG product planning team; help create insightful market segmentation that drives innovative solution concepts
- Frequent deadlines and long hours. Travel up to 25%, including Europe and Asia
- Facilitate strategic brainstorming in both scripted and unscripted situations
9
Responsibilities For Strategic Marketing Manager Latam North Resume
- Track record in strategic marketing discipline and strategy development
- Gather VOC for leading end-users to define tomorrow’s video security solutions
- Market Research Analysis, Reporting & Analytics Development
- Lead marketing strategy for target growth areas and special initiatives to contribute to the growth of Commonwealth Medicine
- Develops content as needed (e.g. newsletters, articles, audio messages, web/brochure content, training materials, job aids)
10
Responsibilities For Assistant Strategic Marketing Manager Resume
- Develops Statements of Work, manages Marketing Development Funds, and/or budgets as defined by the business
- Ensures potential cost-savings are considered for all marketing/communications initiatives
- Develops content marketing strategies to increase customer conversion, opt-ins, inbound lead generation and brand awareness among faculty and students
- Participate in National sales training meetings, customer visits and other promotional events as required
- Global travel (up to 30%) to support all activities relating to the Global Acute Franchise
- Responsible to deliver sales and marketing plans to support the organization’s overall mission, vision, and business objectives
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