Strategic Marketing Director Resume Sample
Lourdes Morissette
3242 Jeremie Junctions,
New York,
NY
+1 (555) 642 7901
Work Experience
Strategic Marketing Director
09/2015
-
PRESENT
Chicago, IL
- Work on other SMT Projects as needed
- Mentoring and professional development for junior talent
- Day to day oversight of work
- Monthly AOP and STRAP reviews through a robust management operating system
- Identification of cross-selling opportunities that fully utilize the breadth of Honeywell’s product and service offerings across all businesses
- Act as a trusted advisor to UOP’s business, functional and regional teams at all levels of the business
- Develop and maintain an effective management operating system (MOS) which aligns with UOP’s strategy of delivering growth, productivity and people development
- Drive marketing excellence throughout the Honeywell PMT LATAM organization
- Drive evaluation of business and product line strategic opportunities
Global Strategic Marketing Director
05/2012
-
06/2015
Phoenix, AZ
- Improve local regional pricing excellence and impact
- Prioritize with the Functional and other Business Leaders new business opportunities
- Identify branding opportunities to further expand product line, penetration, as well as positioning advantages throughout LATAM
- Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability with frequent interaction with the relevant regional High Growth Region (HGR) business leadership for LATAM
- Investigate marketing opportunities with significant scale and synergy to drive growth and leverage current portfolio of products; support local M&A due diligence activities as appropriate
- Build credibility with existing experience by building relationship and investing in building internal relationship with business leadership, marketing, sales, technology and other key business segment and functional leaders
- Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills.- be able to lead the development of a clear and articulated business strategy that gains senior level support and associated resources
- Results growing a business with profitable, organic and acquisition-oriented initiatives that leverage a company’s core technology, cost and competitive advantages
Senior Strategic Marketing Director
07/2006
-
02/2012
Detroit, MI
- Proven ability to successfully direct business opportunities, including market assessment, strategic planning, objective setting and implementation
- Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues – adept at managing the complexities of connecting leadership across multiple functions, countries and time zones. Exempt Careers at Honeywell - Engineering
- Together with marketing and communications, make and execute on brand development activities in order to build Licensing’s external reputation
- Responsible of documenting and communicating the offering (7P’s) for the projects and initiatives
- Working in high impact strategic and alliances/partnerships/M&A projects at both the Corporate office and within the strategic business groups
- Leverage market insight, data and the strategic planning process to determine which segments, which geographies and which categories offer the biggest opportunity to focus global and regional resources. This is determining “where to play” for the global species team. Communicate this to the organizational leaders (GD’s, MD’s, SMT Leaders, etc) and gain their support for implementation
- Works closely with VP of Corporate Marketing to evaluate and select potential market segments to pursue for vertical marketing
- For a selected segment, implements and evolves a Synopsys marketing strategy and business plan that includes
- Work closely with IPBU PLM’s to help define market dynamics and impacts on individual product roadmap and technology requirements – driven by the BU PLM team
Education
Briar Cliff University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong financial and excel modeling skills, and excellent power point slide preparation
- Strong analytical skills to understand scientific and financial data, recognize key issues and establish priorities is required
- Strong analytical skills and high intellectual capacity
- Strong executive presence and leadership skills are required
- Proven track record in strategic marketing with practical experiences in owning the ‘concept-to-cash’ offering lifecycle
- Experience in Strategic Marketing, Branding and Strategic Communications or related area with track record of growth and business experience
- Leadership, teaming, team problem solving skills
How to write Strategic Marketing Director Resume
Strategic Marketing Director role is responsible for marketing, strategy, analytical, leadership, design, finance, training, integration, oncology, reporting.
To write great resume for strategic marketing director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Strategic Marketing Director Resume
The section contact information is important in your strategic marketing director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Strategic Marketing Director Resume
The section work experience is an essential part of your strategic marketing director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous strategic marketing director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular strategic marketing director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Strategic Marketing Director resume experience can include:
- Strong interpersonal skills to interface with key internal and external customers
- Proven experience in management consulting, corporate strategy or strategic marketing
- Demonstrated experience in gathering global inputs to develop a 5-year strategic plan along with developing a new product pipeline
- Demonstrated ability to influence experienced leaders in many different functions
- Delivering proven communication strategies and leveraging a broad marketing mix
- Working in strong matrix environment and leading with influence is required
Education on a Strategic Marketing Director Resume
Make sure to make education a priority on your strategic marketing director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your strategic marketing director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Strategic Marketing Director Resume
When listing skills on your strategic marketing director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical strategic marketing director skills:
- Experience developing effective marketing communications and sales training programs
- Experience with web design and/or working with agencies on effective website design
- Demonstrated change leader / transformational change experience
- Creating, defining and prioritizing customer & channel strategies
- Experience in a management consulting firm or premier marketing organization
- Experience in distributor channel marketing and business to business marketing function
List of Typical Experience For a Strategic Marketing Director Resume
1
Experience For Global Strategic Marketing Director Resume
- To identify and evaluate opportunities for growth in the European market through acquisition, partnering or technology alliance that leverage PU’s core technical and market competencies
- Develop the platform strategy with a strong launch pipeline resulting in one new launch every year
- Five to Seven years of experience in strategic marketing or product management
- Balance business priorities and resources, adapting to the external and internal environment
- Represent the commercial priorities of the Oncology TA and provide commercial diagnostics expertise and guidance for CDTs at various stages of development
- Coordinating the Technology Development Strategy for Product Line and exploring Eaton technology developments with the customer base
- Define and lead a comprehensive strategic planning process, organised by phase and involving all functions
- As a member of the marketing department, drive best in class marketing tactics and processes to further accelerate Medline’s growth
2
Experience For Regional Strategic Marketing Director Resume
- Practice the executive decision making process by the implementation and execution of market research and intelligence gathering plan and related strategies
- Develop and implement tools and processes for understanding customer needs, industry requirements, product value in market, and competitive positioning
- Engaged in developing and monitoring major strategic initiatives
- Develop communications strategy, including development of content and marketing mix
- Define HTT’s market hierarchy, including definitions and scope of industries and verticals
3
Experience For Senior Strategic Marketing Director Resume
- Understand the dynamics at play within the food and environmental testing business, markets, competitors and customers
- Lead development and deployment of a clear strategy for Revenue Growth and Margin Expansion for the Enterprise, outpacing end market and peer performance
- Understand the market and competitive dynamics and implications, including social and economic trends
- Lead segmentation of utility end markets, defining target segments for profitable growth
- Lead implementation and ownership of profit growth from deploying details of go-to-market strategy
- Define Go-to-Market strategies including a definition of partner strategies
- Assist the division in developing a Go-to-Market strategy that fits its business model, channels, and customers
4
Experience For Global Strategic Marketing Director Unit Handling Resume
- Act as a subject matter expert, coach, mentor, and develop talent and processes to increase marketing competence in the division
- Assist the division in developing a go-to-market strategy that is aligned to the ITW growth framework
- Develop, implement and oversee strategic pricing model for the division
- Develop training programs to inform and support distributors, sales force and end-users
- Manage marketing research budget
5
Experience For Strategic Marketing Director PU Oneurope Resume
- Lead and manage the Strategic Marketing team at Sector level to serve internal customers at Group, Sector and Business Unit level
- Develop and deliver annual operating plan and P&L aligned with business objectives
- Develop and execute annual plans for product innovation, promotion, marketing / promotions investment
- Develop brand promotions and enable cross-brand promotional opportunities; recommend promotional calendar and merchandising programs
- Select and serve as liaison with outside agencies on ongoing promotional campaigns
- Manage and execute brand-initiated product and packaging changes
- Partner with Product and Customer Management teams to maintain a comprehensive needs-based segmentation for HTT’s markets
6
Experience For Global Strategic Marketing Director Poultry Resume
- Translate market trends and market drivers (PESTL) and competitive responses into customer needs and market requirements for technology-driven opportunities
- Partner with Engineering to develop the Cross-Enterprise Offering Roadmap, delivering superior customer value and user experience through New Product Introductions (NPI)
- Tailor and deploy the company Brand strategy into specific markets of the Enterprise
- Develop and execute a vision and organic growth-based strategy for the Division
- Develop a clear and actionable market segmentation
7
Experience For Strategic Marketing Director, Healthcare Resume
- Lead Division initiatives to ensure consistent deployment and successful implementation
- Actively participate in new product development efforts, from business case creation to product launch
- Develop, implement and oversee strategic price model for the division
- Responsible for business to customer qualitative, quantitative and secondary research
- Partner with other cross-functional teams to achieve division objectives. Create valuable business partnerships within the division and with external constituents
- Develop and execute a long-term vision and organic growth-based strategy for the Division
- In partnership with the sales organization, develop metrics to measure overall customer satisfaction ( i.e. qualitative and quantitative)
8
Experience For Strategic Marketing Director, Digital Resume
- Develop customer & market insights; including customer segmentation and market segmentation & key principles of customer offer development (to be rolled out across the BU and SBUs)
- Develop global strategic pricing strategies, and develop commercial strategies for BU execution
- Develop key principles of on-line/digital strategy for commercial functions
- Input towards Sector, Technology and Business Unit strategy development. Work with BU Marketing Staff to ensure that subsector strategies ore in place and refreshed in line with overall sector strategy
- Collaborate with Business Unit and Technology teams to draw insights from markets based on on-the-ground experience and to ensure product development cycles are optimized
- Sizing of relevant applications within the market segment, particularly as it relates to new product introductions and product extensions
9
Experience For Strategic Marketing Director Resume
- Cost assessment of competitor products (direct material, labor, O/H) and analysis of their manufacturing / distribution / pricing strategies – by world area
- Conduct detailed market and competitive analyses, including
- Work closely with product management to develop product value, price / value positioning, and margin analyses
- Support marketing communications team in the development of press releases, web content, product literature, and trade show exhibits
- Lead commercial NPI pipeline strategy
10
Experience For Global Strategic Marketing Director Resume
- Significant experience in senior position for complex multinational businesses with a senior leadership role with expertise in strategy/ marketing/ commercial analysis
- A global mind-set and experience obtained in a multi-cultural environment
- Support management and execution of new product introductions from initial specifications, through product development and successful launch (working closely with product management and engineering)
- Drive quantitative research and analysis for new product pricing, considering factors like customer willingness-to-pay, competitive landscape, and price elasticity (with variations by market segment and region)
- Demonstrated ability to work in a matrix environment within a complex global organization
- Lead migration of the many legacy Isolation Valves brands within the portfolio to our selected Signature and Synergy brands
- Exceptional business judgment and commercial / analytical awareness
List of Typical Skills For a Strategic Marketing Director Resume
1
Skills For Global Strategic Marketing Director Resume
- Effective communication and negotiating skills required
- Experience of working within in manufacturing environment
- Successful and proven track record in leading global teams and developing talent
- Experience in Product Marketing, Strategic Marketing
- Lead, develop and mentor a professional marketing organization while building strong, collaborative relationships across the division
2
Skills For Regional Strategic Marketing Director Resume
- Strong, confident and engaging with all aspects of the business and at all levels of the organization, internally and externally
- Experience in a strategic marketing role, e.g. as a director or manager
- Marketing, sales and/or general management experience
- Work on a team of other strong leaders with some overlapping accountabilities
- Ten to Fifteen years’ of relevant product marketing experience in the optical communications or datacenter interconnect market segments
- Demonstrated ability to set a strategic vision and drive outcomes aligned to the ITW Enterprise strategy
- Able to provide strong leadership
- Omni-channel understanding and marketing mix effectiveness
- Analytical and effective decision-making
3
Skills For Senior Strategic Marketing Director Resume
- Budget, ROI and spend effectiveness evaluation
- Prioritization & collaboration to ensure organizational alignment & commitment behind key initiatives
- Exposure to sales environment (e.g. sales support experience) is beneficial
- Demonstrated disciplined approach to execution
- Significant level of experience in Aerospace or related industry
4
Skills For Global Strategic Marketing Director Unit Handling Resume
- Experience in delivery of superior growth driven through partnerships and/ or M&A
- Knowledge of electro-mechanical integration, mechatronics, factory/ process automation, and/ or Industrial Internet of Things, are desirable experiences
- Experience in the pharmaceutical/biotech industry in progressive commercial leadership roles
- Demonstrated ability to influence and manage a complex set of internal and external stakeholders is required
- Experience working in a cross functional matrix required
5
Skills For Strategic Marketing Director PU Oneurope Resume
- Experience managing a direct team required
- Strategic marketing and communications experience
- Successful product launch experience into global markets across a mixture of line extensions to transformational innovation
- A demonstrated track record of success required
- Demonstrated ability to influence and lead without direct authority required
6
Skills For Global Strategic Marketing Director Poultry Resume
- Proven strategic vision and ability to think globally and innovatively about the business and portfolio
- Experience in new business development deals and execution and/or integration activities post close
- Experience with market development activities in global markets
- Experience with lifecycle management and portfolio management
- Prepare, lead, drive, and own the strategy based on the global market strategy. Proven leaders only
- Create a micro-economic and field experience / voice-of-customer based strategic outline for businesses
7
Skills For Strategic Marketing Director, Healthcare Resume
- Lead the review, selection and deployment of effective strategies and roadmaps covering product development, customer accounts and operations
- Facilitate cross-functional workshops to identify critical issues, and define workstreams to develop effective strategic responses
- Previous experience in managing and delivering commercial transformation
- Significant experience of leading cultural change
- Identifying and understanding market and technology trends and linking them to business strategy
- Marketing promotion and KOL management
- Utilizing outside-in date and the unique ITW Business Model, determine the best approach to market segmentation
- Capable of launching and executing a global branding strategy for the CAN enterprise
- Provide strategic oversight of the launch of solutions to the marketplace including training, communications and messaging
8
Skills For Strategic Marketing Director, Digital Resume
- Implement branding, messaging and pricing to create consistent value
- Establishes and maintains appropriate governance processes over strategic portfolio pipelines, including the need for scouting pipeline governance
- Ensures that NPSS’s are developed using the marketing academy tools
- Budget & spending agility pending business conditions or opportunities
- Practical understanding of accounting and finance
- Work closely with product management and engineering to identify and meet customer needs, acting as the voice of the customer with internal functions
- An MBA in Strategic Marketing is nice to have
9
Skills For Strategic Marketing Director Resume
- Lead market research planning and execution; Drive analysis to “so-whats”
- Acts as a key team member of the Global SMT leadership team accountable for developing Enterprise/Group Strategy and key strategic initiatives
- Owns the overall scorecard for SMT performance at the marketing level and this is aligned with local businesses and CAN Enterprise leadership
- Data analytics. What to evaluate, how to evaluate, and identifying the ‘so what’ that drives strategic direction and decisions
- An MBA and Diploma in marketing qualification (CIM) are highly desirable
10
Skills For Global Strategic Marketing Director Resume
- Knowledge of fundamental marketing concepts and business development strategies
- Proficient with PC’s and computer software programs including: MS Project, Word Excel, PowerPoint
- Competitive (winning oriented) and results driven
- Horizontal collaboration with different team to design “fit to customer” offering and drive execution
- Drive creation of sales enablement content for direct and indirect selling resources (e.g. playbooks, battle cards, scripts, presentations, etc.)
- Identify relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, online, etc
- Define, communicate and champion a clear and compelling portfolio segmentation that enables profitable net sales and market share growth
- Apply omni-channel and marketing mix best practices to simplify and focus strategic and tactical efforts to maximize return on investment
List of Typical Responsibilities For a Strategic Marketing Director Resume
1
Responsibilities For Global Strategic Marketing Director Resume
- Developing the product line strategic plan in line with FMCs strategic goals, and establishing a roadmap for growth including development of the global Product Line Footprint plan
- Working closely with Sales and Commercial to ensure timely completion of customer technical and commercial enquiries, proposal responses as well as coordinating pricing strategies for new development and existing business
- Monitoring and reporting new opportunities, quotes, proposals, new product intake, trend and margin analysis across all geographical locations that comprise the product line or product family
- Serving as overall leader for product line/multi-site issue resolution in determining root cause, implementing corrective actions, developing and executing field containment and actions, assessing Division financial impact, and coordinating customer communications
- Engaging Supply Chain and aiding the coordination of processes such as major source changes, or cost reduction and following on contract proposals / quotes to ensure seamless transition that meets product technical, financial, and other requirements
- Proven experience in managing a P&L (required)
2
Responsibilities For Regional Strategic Marketing Director Resume
- Develop and maintain strong relationships with our key customers for China
- Proven success (record of growth) in progressive Marketing roles with increasing complexity
- Demonstrated results in driving a new product from concept through global launch
- Multiple experiences with global product launches, in both upstream and downstream marketing roles
- Leading, developing, evaluating and promoting talent, by overseeing a large, diverse and virtual team
- Developing, implementing and enforcing pricing strategy and MAP
3
Responsibilities For Senior Strategic Marketing Director Resume
- Creating, communicating, and diving portfolio strategy and segmentation
- Leading cross-functional teams to deliver product recurring cost savings in line with original business plan
- Driving above market profitable growth of multiple brands, while expanding market share by leveraging the ITW Business Model
- Contribute to building the strategy marketing capability in the business, by developing capabilities and leveraging
- Annual planning cycle: long-range planning and annual planning
- Managing implementation of major product design changes to fit, form, or function, to ensure adequate production overlap-plan, reduce obsolescence, and abate financial/business impact
- Ensuring appropriate support for major platform Program Management system projects and maintaining a strong relationship with plant managers to ensure the plant related requirements are met
4
Responsibilities For Global Strategic Marketing Director Unit Handling Resume
- Demonstrated brand leadership support and driving pricing, innovation, and promotions of products
- Significant marketing leadership experience successfully leading direct and indirect teams
- Contribute to the development of internal and/or external communication pertaining to companion diagnostics, as appropriate
- Ensure timely guidance to senior management regarding the strategy and key brands
- Establish a productive work environment by creating trust and respect within the Therapeutic Areas (TAs)
- Help to develop a strategy to address various healthcare markets, This includes
- Lead the design and implementation of Global Commercial CDx strategy in collaboration with the Global Brand Teams, Medical Affairs, Regulatory, Development, Market Access, and the Global Compound Development teams (CDTs) in the Oncology Therapeutic Area (TA)
5
Responsibilities For Strategic Marketing Director PU Oneurope Resume
- Lead commercial evaluation of diagnostics platforms, actively seek new products/technologies, effectively partner and foster key collaboration with appropriate industry, academies, and government partners in support of our CDx strategy
- Develop and implement a long-term plan for embedding critical companion diagnostics expertise in the Commercial CDx Oncology team, the Brand Teams and CDTs
- Develop and oversee budget for assigned initiatives
- Manage consultants/agencies for key projects
- Build current and future competitive advantage by understanding & addressing key customers’ needs, and by demonstrating deep understanding of competitors’ strategies
- Develop internal and external customer relationships that successfully drive business objectives
6
Responsibilities For Global Strategic Marketing Director Poultry Resume
- Identify market trends through market analysis and to develop action plans to address market trends
- Liaisons with relevant internal departments/companies/authorities for projects/business
- Responsible for expanding company’s business field in a large region or in multiple/one important product line(s). Develops and implements company business
- Support DVP/GM to develop China strategies and execution: OBL; local partnership; emerging market development; etc
- Skills: Project management, Strategy development, sales and marketing insight, communication skill internal and external, key accounts engagement, sense to policy and ability to adopt the policy
7
Responsibilities For Strategic Marketing Director, Healthcare Resume
- Qualifications: Tertiary qualifications in multinational company with expertise on health care consultation, business operation in biomedical / engineering / medical science / human movement or related field (Coronary Care Nursing/Cardiac Technician) essential
- Experience developing and implementing marketing strategies
- Spearhead all aspects of the marketing function – pricing, promotions and advertising, distribution, packaging design and development, and social media / news
- Create, oversee, and execute brand positioning & marketing strategies
- Manage the department budget through a sound operating plan
- Build strategy to grow the brand over annual and long-range planning cycles
- Provide insights developed from analysis of market data, channel, internal and external research, & competitor data
- Execute a customer VOC / market research plan to develop a target product profile and design requirements
- Drive global launch execution with regional partners including delivering launch strategy, positioning, messaging, value proposition, and evidence generation strategy to meet or exceed project financials
8
Responsibilities For Strategic Marketing Director, Digital Resume
- Develop and execute a 5-year strategic plan to consistently grow the Post Acute franchise globally
- Actively collaborate on core teams and/or sponsor teams to meet or exceed product development timelines
- Partner with business development to develop an external roadmap to acquire, license or distribute new product that supports the strategy
- Collaborate across the regions and cross functional teams to develop an evidence generation plan that supports growth while considering global healthcare trends, regulatory requirements, competitive activity, reimbursement and payor dynamics, and customer needs
- Partner closely across KCI franchises to leverage core capabilities to advance product innovation
- Assess and synthesize strategy from market intelligence
- Global mindset to create connectivity between various geographies and markets around the world
9
Responsibilities For Strategic Marketing Director Resume
- Compelling and authentic communications skills / engaging and approachable manner. Willingness to be a patient investor in building relationships across the organization to act as a conciliator on difficult issues to bring people together
- Knowledge of the aerospace market, customers and competitors
- Travel extensively domestically and internationally (25 – 50% of the time) is required
- This role requires approximately 20% travel with some international travel
- Proven success leading strategic planning, growth initiatives, and/or operational enhancement engagements. Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively with cross-functional teams
- Position can be based in our Houston, Texas or Lakeland, Florida office
10
Responsibilities For Global Strategic Marketing Director Resume
- Medical Device or other relevant healthcare experience with combination of Strategic Marketing, Product Marketing Management, Product Development, Business Strategy, and / or Brand Management experience
- Travel domestic and international approximately 40% of the time
- In partnership with the Regional Technology Director, drive new business development programs for our portfolio
- Develop the regional downstream M&A strategy. Serve as the custodian of our value chain analysis process to guide M&A activity and target selection
- Lead and maintain up to date and accurate regional product market knowledge on items such as raw material production capacities, raw material sales and market share data, raw material import/ export data, and end-use market data
- In collaboration with the innovation team, define and drive the innovation process to match the needs of the market
- Maintain oversight of the main product streams to ensure the collective demands of the Downstream and Core businesses are consistent with our ability to supply the need
- Take ownership of our regional capital asset investment plan, working in close collaboration with your fellow Leadership Team (ALT) members to establish priorities
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