Ecommerce Marketing Manager Resume Sample
Coralie Doyle
8295 Lillie Fork,
Boston,
MA
+1 (555) 230 3665
Work Experience
Ecommerce Marketing Manager
06/2016
-
PRESENT
Philadelphia, PA
- Knowledge of retail/fashion/children’s markets in the U.S
- Drive all eCommerce marketing and promotional campaigns to efficiently drive consumer acquisition and retention, from strategy and planning to execution; including but not limited to email / mail communications, SEO / SEM, and promotions
- Develop and manage marketing-related eCommerce analytic KPIs (e.g., traffic, conversion, consumer acquisition costs), partnering across KIND to drive eCommerce performance
- Create and execute sophisticated targeting and segmentation to improve the cost-effectiveness of consumer acquisition costs and to increase consumer lifetime value
- Drive development of eCommerce creative (in partnership with Marketing), ensure the eCommerce experience is on-brand and aligned with KIND marketing, and leverage KIND-wide marketing and brand campaigns to drive acquisition, sales, and retention
- Be a thought leader on the eCommerce team, working closely with senior leadership to guide the product roadmap and to define enhancements for kindsnacks.com
- Continuously monitor cutting edge eCommerce marketing techniques to continuously improve
- Fully understand the Ecommerce channel’s business objectives (i.e. increasing sales for key products, etc.) and can translate these into strategy and action plans
Digital Ecommerce Marketing Manager
01/2014
-
01/2016
San Francisco, CA
- Proven track-record of developing and growing profitable online marketing programs via SEO, SEM, Affiliates, Comparison Shopping Engines, Mobile and Display channels in international markets, specifically within EU and Canada
- Experience with web analytical tools such as Omniture and Google Analytics, and bidding platforms
- Develops understanding of CPG Partners’ business and marketing goals, while positioning Albertsons eCommerce as an integral component to their success. Owns follow up with key business Partners
- Takes initiative to improve quality of decision making within the team, utilizing new techniques or other means
- Has the insight/experience to identify opportunities to improve processes/methodologies/strategies and understands the process to effect change
- Has ability to identify, define and resolve problems and provide solutions for future resolution
- Is able to pull together ideas/insights from a variety of sources to develop an action plan
- Has responsibility to drive projects to completion and work under limited direction
- Takes ownership of all aspects of partner relationships and eCommerce marketing programs
Ecommerce / Marketing Manager
04/2011
-
08/2013
Philadelphia, PA
- Extremely analytical person for this role who is comfortable working with large sets of data, knows how to determine statistical significance and draw insights from data reports
- Strong analytical skills coupled with the excellent verbal and written communication skills are essential
- Strong strategic thinking capability; demonstrated ability to anticipate future trends and strategic opportunities and then take the product development from research to design and then testing
- Experience with Tableau, Google Analytics and other analytics software for web marketing analytics
- Manage multiple projects, with strong project and time management skills
- Knowledge of mobile commerce required
- Experience with website creative, user story/requirements writing and development processes
Education
Bluffton University
2005 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Excellent analytical and quantitative skills, with very strong understanding of web analytics, marketing analytics & ROI. Creative problem solver
- High level of business acumen, with strong critical thinking, problem solving, and analytical skills
- Proven analytical and business-planning skills. Comfortable with working with sales forecasts
- Strong influencer, self-awareness and interpersonal skills
- Excellent communication, negotiation, influencing, and interpersonal skills to successfully achieve goals across functions in an organization
- Relevant experience that highlights your ability to deliver results, learn new skills, and emerge as a leader
- Budgeting, forecasting and analytical skills required
How to write Ecommerce Marketing Manager Resume
Ecommerce Marketing Manager role is responsible for analytical, reporting, marketing, analytics, organization, leadership, digital, retail, finance, training.
To write great resume for ecommerce marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Ecommerce Marketing Manager Resume
The section contact information is important in your ecommerce marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Ecommerce Marketing Manager Resume
The section work experience is an essential part of your ecommerce marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous ecommerce marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular ecommerce marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Ecommerce Marketing Manager resume experience can include:
- Respectful and outstanding leadership skills
- Creating and optimizing the digital shopping and application experience
- Understanding and experience with testing tools and analysis
- Leading large projects designed to provide an optimal digital sales experience, leveraging digital best practices
- Partnering with a number of internal groups to drive digital demand and sales while maintaining a seamless transition across all digital experiences
- Skilled in leading meetings, setting agendas, driving decisions, and negotiating
Education on an Ecommerce Marketing Manager Resume
Make sure to make education a priority on your ecommerce marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your ecommerce marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Ecommerce Marketing Manager Resume
When listing skills on your ecommerce marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical ecommerce marketing manager skills:
- Strong analytical, marketing, prioritization and organization skills
- Strong business acumen and analytical skills, with demonstrated ability to identify opportunities and drive business performance through marketing levers
- Good communication & storytelling skills (written/verbal/presentation)
- Strong collaborator with the ability to effectively integrate with a cross-functional team
- ECommerce marketing experience - strong experience around Web analytics, SEO optimization, SEM, A/B testing
- Experience building an eCommerce business by executing high ROI and leading edge marketing techniques, and strong cross-channel business acumen
List of Typical Experience For an Ecommerce Marketing Manager Resume
1
Experience For Digital Ecommerce Marketing Manager Resume
- Has experience in e-commerce marketing, go-to-market strategy development, and a proven record of growth in online sales channels
- Is confident to think strategically and execute effectively
- Web analytics, user experience and optimization experience
- Experience with a deep understanding in ecommerce marketing planning and execution
- Experience working in a fast-paced, entrepreneurial and evolving high-growth business
- Relevant experience in Digital Marketing, B2C eCommerce and, preferably, subscription
- Experience with successfully launching concepts and products to a digital audience
2
Experience For Reef Ecommerce Marketing Manager Resume
- Experience with content personalization
- Demonstrated ability to manage multiple, parallel projects with highly variable scopes
- Helps create and analyze campaign performance reports and sales reports for program effectiveness and optimization
- User experience / UX
- Uccessful demand generation experience
- Experience with Adobe design
3
Experience For Ecommerce / Marketing Manager Resume
- Retail / category / account management experience would be valued
- Tasks require a strong attention to detail and ability to work under deadlines
- Maintain strong relationships with all levels of an organization
- Experience post MBA
- Strong leadership qualities but also very much hands on
4
Experience For Global Ecommerce Marketing Manager Resume
- Coordinates the scheduling of multiple projects simultaneously including marketing and media agencies
- Defines and builds business strategies that place all aspects of digital marketing efforts optimally within a set of broader multi-channel marketing objectives
- A fun entrepreneurial spirit, always generating new ideas
- Proofread and approve internet, email, or other media before releasing to ensure quality imagery, copy content, and brand presentation
- Mine and model digital reporting data in a way that is comprehensive, intuitive, and informative
- Delivery of the marketing roadmap in line with KPIs to grow market share in the UK & Globally
- Google Analytics, insight, reporting, performance improvement
- Online stock and merchandising, offers and promotional campaigns on the website and social media ads
- Digital marketing, Mailchimp email campaigns, PPC, SEO, Affiliates, Social Media for conversion to growth
5
Experience For Senior Ecommerce & Marketing Manager for Security Products Resume
- Exceptional understanding of consumer online behavior, trends and market analysis
- Reports to - Associate Director – DTC & Emerging Channels
- Peer Relationships - Marketing & Sales Team
- Develop and execute an affiliate marketing program
- Develop a quarterly marketing program to maximize sales, margin and customer acquisition
- An in-depth understanding of online consumer behaviors, and ability to map and analyze customer journeys and cohorts
- Able to drive to specific results with minimal direction
- Develop & own the ‘perfect page’ blueprint for execution through all digital retailers to ensure best in class content that drives conversion, inclusive of product information, digital assets, packaging assets, educational and research materials
- Lead the development and review of ‘test and learn’ activities with key Customers in order to accelerate Mars digital commerce capabilities and contribute to Customer success
6
Experience For Senior Ecommerce & Marketing Manager for Websites Products Resume
- Manage the execution of marketing plans, including marketing planning functions
- Develop and maintain marketing calendar
- Develop new marketing programs to increase brand awareness and drive sales
- Develop plans to drive sales and create new opportunities for business alliances across all channels
- Communicate brand objectives and plans to all involved team members on a regular basis
- Provide direction on circulation or customer segment strategies and ensure brand has proper customer service support
- Coordinate ad hoc reporting requirements of brands and Footlocker.com, defining specifications and expediting report production with the reporting group, then distribute completed reports
- Managing and maintaining the company’s website rosters, setting up technology package accounts for new sales professionals, managers, and offices
- Manage and maintains the company’s intranet
7
Experience For Senior Ecommerce Marketing Manager Resume
- Assist in the development of and implement a solid customer lifecycle program including acquisition, engagement, loyalty, retention, and win-back strategies and tactics for B2C and B2B to include measurable KPIs and analytics dashboards to measure success
- Collaborate in strategy development for user experience, merchandising, new marketing opportunities and new functionality. Partner with IT to ensure the day-to-day effectiveness of all of the features of the company websites
- Lead North America strategic eCommerce digital marketing initiatives from execution through analysis, optimization and reporting, which includes day to day management for display, affiliate, social online advertising, and partner ecommerce sites
- Collaborate and cultivate digital initiatives with key stakeholders: Leadership, Product, ecommerce global counterparts, Interactive Marketing Group, Americas Marketing team, and key external partner stakeholders
- Drive new customer acquisitions and profitable growth for the North America online channel
- Budget Management: Manage identified marketing budget & campaign specific budget for regional campaigns, partner with agency on effective spend deployment, reconcile actual spend vs. budget
- Responsible for leading the creation of the website's refresh and the long term objectives, goals, and strategies to support both capsule sales (current owners) and machine sales (acquisition)
- Responsible to plan, develop and execute annual marketing plan for ecommerce site to encompass all consumer direct marketing channels with the focus on increasing site traffic and conversions to grow revenues
8
Experience For Ecommerce Marketing Manager, Latin Resume
- Build annual sales forecast and website KPIs to support growth plan to meet brand business plans. Accountable for meeting annual site performance goals through compelling marketing/merchandising initiatives and efficient budget management
- Work closely with external agency partners, internal data team, IT teams, marketing activation and sales to achieve marketing goals. Assist in the development of marketing campaigns that maximize the use of consumer data to drive repeat purchase behavior
- Well-versed in the effective use of digital analytics including predictive analytics
- Utilizing market knowledge and trends to inform design and strategy
- Conduct performance evaluation reviews for direct reports
9
Experience For Intl Ecommerce Marketing Manager Resume
- Coach and train direct reports and work schedules for direct reports
- Work closely with Brand Team, Sales, Marketing Activation, External Agencies, Consumer & Market Insights, Legal, Global Business Unit and Global Digital Service Unit and IS/IT to build plans
- Leads initiatives by aligning internal creative services and marketing teams, internal stakeholders and technology teams to effectively design and deploy digital programs
- Works closely with the global social media marketing teams and sets goals that align with business units and company-wide objectives
- Works with eCommerce sales leaders and Product Marketing to create value story and sales/pitch presentations
- Partner with brand and creative groups to present a unified, customer centric view of brands, consistent across all spaces
- Drives continuous improvement in the user experience, building a strategic roadmap for evolving the brand’s online experience through web, mobile and social channels
- Creating and maintaining digital sales strategy roadmap and forecast
- Analyzing and reporting on digital sales plans/forecasts
10
Experience For Ecommerce Marketing Manager, Digital Sales Resume
- Creates and develops digital campaigns to promote the company’s brand and drive online traffic to our website and social media sites
- Works with Digital Marketing team to create, recommend, and execute online messaging for microsites and Elavon global websites, including user experience, customer experience, and architecture designed for SEO and SEM
- Creates impactful PowerPoint presentations using design skills for sales and market development leaders
- Serves as the primary conduit with U.S. Bank Social Media teams and leads Elavon social media campaign efforts with Elavon Marketing teams to create a unified calendar and structured approach to LinkedIn and Twitter campaigns
- Leads Elavon content marketing strategy for eCommerce along with relationship with Content Marketing vendor to ensure effective use of budget
- Liaise with Marketing, Brand Team, Product Team, Retail, PR and Social Media for integrated marketing initiatives
- Develops content and process for social media monitoring with approved vendor
- Manages legal and compliance approvals for all marketing initiatives
List of Typical Skills For an Ecommerce Marketing Manager Resume
1
Skills For Digital Ecommerce Marketing Manager Resume
- Experience managing online marketing strategies, merchandising and customer experience
- Previous experience within Digital Marketing, Traditional Marketing or eCommerce experience at Fortune 500 companies
- Critical Leadership Skills: Agility, revenue intensity, decision making, ‘test and optimize’ mindset
- Strong sense of brand voice; able to harmonize messages across channels and marketing vehicles with attention to customer experience
- Strong Experience in digital marketing
- Business Experience – 7+ years’ experience in E-Commerce Marketing
2
Skills For Reef Ecommerce Marketing Manager Resume
- Understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
- Experience supporting an ecommerce store, including merchandising, managing costs and forecasting
- Experience with driving organizational change and process improvements, evaluating problem areas, and executing digital marketing initiatives
- Marketing experience (Branded Marketing, Shopper Marketing or eBusiness)
- Demonstrate strategic thinking by developing multi-year plans (backlog/roadmap) based on market knowledge of customers, competition, and other market forces
3
Skills For Ecommerce / Marketing Manager Resume
- 5+ digital marketing, ecommerce, marketing and/or general management work experience
- Digital marketing, social media, and content marketing experience
- Experience in online sales and marketing, or merchandising
- Working with SEM and analytics providers with a strong understanding of levers that drive SEM revenue
- Effective in understanding a brand’s DNA and coming up with ideas to translate it into the online space
- Experience growing Social Media accounts organically and via paid marketing activities
4
Skills For Global Ecommerce Marketing Manager Resume
- Strong understanding of Digital Merchandising and product Category Management
- Experience managing emails and paid digital marketing
- Increases customer retention and lifetime value through effective use of database marketing/CRM techniques and targeted email marketing
- Proven track record in building a successful, fast-growing ecommerce business, preferably in a B2B environment
- Demonstrated track record of embracing new digital marketing technologies and techniques to drive growth and brand differentiation
5
Skills For Senior Ecommerce & Marketing Manager for Security Products Resume
- Strong understanding and passion for the technical aspects of eCommerce and marketing techniques, digital analytics, and UX
- Proven ability to develop and execute ecommerce marketing programs
- Experience in working with e-commerce
- Supervisory experience leading globally dispersed teams
- Expertise in building an online brand presence and customer experience
- Experience with eCommerce Marketing
6
Skills For Senior Ecommerce & Marketing Manager for Websites Products Resume
- BA/BS in business, marketing, communications, computer science, e-commerce, or related field; or equivalent experience required
- Digital marketing channel experience
- Experience using email platform such as Exact Target or MailChimp is desirable
- Demonstrated track record of promoting customer-centric solutions
- Extensive experience with Google Analytics, web reporting, and campaign metrics to drive and measure campaigns
- Implement innovative tactics to maximize the efficacy and cost-effectiveness of digital marketing efforts
- Experience orchestrating internal and external partners and agencies to deliver complex projects
- Setting and achieving Sales targets through Media spends
- Managing and developing affiliate network
7
Skills For Senior Ecommerce Marketing Manager Resume
- Training and support is provided on-site
- Participate in defining and implementing the product roadmap, ensuring that new features deployed on site work correctly and monitor customer engagement
- Utilizes web analytics data and modeling to develop new marketing programs and drive key marketing decisions
- Exposure to digital marketing and database marketing business practices
- Successfully led one or more new websites, ecommerce sites, microsites, mobile marketing, social marketing and social commerce programs
- Lead the development of agile campaign project plans, including ROI goals, messaging, call to action, distribution channels, and campaign schedule
- Project manage wing-to-wing campaigns across agency partners and business stakeholders
- Contribute to marketing operations strategy, infrastructure planning, and innovation investments
- Is able to integrate traditional and non-traditional marketing and advertising programs with measurable results
8
Skills For Ecommerce Marketing Manager, Latin Resume
- Knowledge of ecommerce best practices and online marketing methodologies with an interest in new and emerging technologies
- Knowledge of ecommerce marketing channels, best practices, technologies, and reporting
- Worked in Marketing with an E.com organization or FMCG organization front facing E-Com
- Highly analytical (analyzing data, establishing metrics and KPI’s for Digital)
- Accountable for all digital marketing budget line items including oversight of related costs and results
- Measures the success of marketing programs and adjusting strategies based on results against defined key performance indicators
9
Skills For Intl Ecommerce Marketing Manager Resume
- Ensure on time and qualitative execution of the marketing calendar partnering with the content team
- Website CMS management from a business / marketing / eCommerce / online merchandising slant (currently Magento and open to change)
- In-depth knowledge of using data to drive greater engagement with consumers with intent to convert
- Strategic problem solving is a critical aspect of the position
- Refine existing campaign process and manage day-to-day operations amongst team members and agency partners
- Contribute to program reporting at the campaign, division, and overall ROI level
- Manage paid marketing budget and allocate across 15+ campaigns
10
Skills For Ecommerce Marketing Manager, Digital Sales Resume
- Contribute to overall program reporting and present results to senior executives
- Constantly seeking improvement and new opportunities to grow the business
- Comfortable presenting to leadership in both formal and informal settings
- Work on multiple internal and external marketing- and communication plans at once
- Professional marketing education desirable
- Progressive responsibility with and emphasis on Marketing, Technology, and Sales
- Familiarity with analytics reporting tools and platforms (Google Analytics, Omniture)
- Adapt to varying communication styles within all areas of the organization
List of Typical Responsibilities For an Ecommerce Marketing Manager Resume
1
Responsibilities For Digital Ecommerce Marketing Manager Resume
- Proven ability to operate successfully in a collaborative, global, matrix organization
- Work effectively in fast-paced environment
- Solid understanding of relevant KPIs for this role along with the tools needed to measure and analyze campaign performance
- Experience in the optical industry
- Is a consistent champion of the customer with an understanding of how best to meet their ever-changing needs
- Develops campaign/program dashboard monitoring results; and
2
Responsibilities For Reef Ecommerce Marketing Manager Resume
- Determines revenue contribution and submits for inclusion into canvas reporting - monthly, quarterly, YTD
- Leverages the scale of all the RB brands creating cross brand activities, cross brand promotions, etc
- Evaluate data from cross-channel performance marketing campaigns to optimize campaigns and improve ROI
- Competitive compensation, including equity in KIND!
- Delivers impactful lead gen campaigns with immediate and measurable ROI
3
Responsibilities For Ecommerce / Marketing Manager Resume
- Manages project budgets and expenditures within company process
- Analyzes campaign metrics and makes any necessary adjustments
- Researching, analyzing and executing strategies and tactics to increase online application start and completion rates, driving customer cross sell and customer acquisition
- Translate category marketing plans to RB eCom plans that support business plans and grow market share within e-commerce marketplaces and pure play partners
- Leverage e-Commerce shopper and category insights to provide direct input into respective brand s P&L based on customer merchandising and sales promotion plans
- NOTE this role is open to NYC, White Plains, Chicago, or Plano office locations
- NOTE: This role can be located out of our NYC, White Plains, Chicago or Plano Office
- Ensure e-Commerce Go-To-Market plans, materials, and approach aligns with RB brands teams and the overall brand and channel strategy
4
Responsibilities For Global Ecommerce Marketing Manager Resume
- Manage investments to drive acquisition: Amazon/eBay/Walmart and other similar platforms
- Tell the story behind the data - develop dashboards
- Manage eCom media spend for acquisition on AMS, AMG, banner, native and alternative digital placements
- Responsible for a sizable media budget
- Knowledge of brand P&L, and other disciplines (Operations, Finance, Sales, Quality and Regulatory)
- Increase adoption of fundamentals by integrating eCommerce activities into existing organizational ways of working, which includes mapping end-to-end eCommerce activities and collaborating with other functions and teams to refine processes, clarify roles/responsibilities, & effectively incorporate eComm needs further upstream
- Define, document & deploy training materials & playbooks to drive adoption of best practices related to assigned eMarketing functional area Execute key programs/activities as defined in functional area
- Collaborate with agency partners and internal stakeholders to create, track & optimize KPIs/Performance Analytics for assigned functional area (i.e. Media ROAS, , eRetailer Share of Shelf, etc)
- Identify what’s next and who’s who within the eCommerce landscape; activate relevant test and learns as defined
5
Responsibilities For Senior Ecommerce & Marketing Manager for Security Products Resume
- Kicks off project overview plan with cross-functional team
- Provide consistency (and diversification where needed) among the different brands’ calendars
- Partner with CRM CoE to plan and deliver customer retention and loyalty strategies
- Proficient in MS Office tools such as Word, Excel, PowerPoint, etc
- ECommerce management in collaboration with the business leaders and owners, to realise their vision & strategy
- Relationship management with the technical agency partner or contractors for development
- Demonstrated depth of UX experience, communications strategy, eCommerce marketing systems, tools & platforms, and segmentation decisions in an eCommerce environment
6
Responsibilities For Senior Ecommerce & Marketing Manager for Websites Products Resume
- Values are critical, including entrepreneurial zeal, team effort, ability to work with others, commitment to excellence, personal responsibility, accountability and demonstrated achievement
- Incredible and beloved brand
- Best in class company performance, track record and trust
- A team player who is flexible, results- and service-oriented, with a passion for creativity and innovation
- Expertise in product marketing strategies and building promotional plans; proven ability to generate innovate and effective marketing programs that generate results
- Proven track-record of delivering online traffic growth from multiple sources including AMG/AMS advertising, free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, and on-site merchandising placements
- Strong aesthetic sense and the ability to collaborate closely with creative teams
- Have a general passion for product and our brands
7
Responsibilities For Senior Ecommerce Marketing Manager Resume
- Loyal, focused, open-minded with the ability to think and act independently
- Team player with the ability to collaborate across multiple internal and external partners
- Knowledge of the Star Wars and Marvel universe are useful
- Fluent English is essential; other Nordic languages are not essential, but useful
- Knowledge of strategy development and business opportunity creation
- Deep knowledge of industry trends, research-based customer insights and eCommerce solutions
- Experience working in time-compressed, highly dynamic and potentially ambiguous situations to develop innovative, impactful solutions and achieve milestones and deliverables
- Knowledge of Vision Insurance industry
- Passion for ecommerce and technology products
8
Responsibilities For Ecommerce Marketing Manager, Latin Resume
- Entrepreneurial mindset with an ability to take on new projects and drive for calculated results
- Attend 1-2 local and out of town industry conferences per year
- Entrepreneurial spirit and perseverance – ability to drive projects forward despite obstacles
- Manage the search engine optimization of simplymedical.com
- Execute the program through the Hybris contentment management system
- Can determine what design and development resources are needed to deliver on web projects
9
Responsibilities For Intl Ecommerce Marketing Manager Resume
- Strong understanding of SEO and keyword research, content marketing, knowing what content is most effective on a website, work well with content creators to achieve goals, etc
- Thorough knowledge and experience overseeing Digital Marketing including digital strategies, omni channel best practices, eCommerce technologies, and expertise in page performance analytics and monitoring
- Drive action with cross functional teams for improvements and key initiatives
- Design, implement, test and manage online content in partnership with both internal and external stakeholders
- Support the development and ongoing management of content for the company’s network of European websites. Including: documenting web requirements, working collaboratively with cross-functional team members to delivery against specifications and validating and testing web releases
- Collaborate with the Brand Manager in website conversion goals through usability testing, site optimization (A/B & multivariate testing) and analytics (Gomez, Google Analytics and Optimizley)
10
Responsibilities For Ecommerce Marketing Manager, Digital Sales Resume
- Drive SEO efforts and customer experience enhancements
- Maintain a suite of reports and Analytics tools that reflect site performance and present findings regularly. Investigating glitches and issues and managing their resolution
- Develop and maintain a campaign calendar to track both production schedule & workload
- Personal passion and unquestioned belief in the core need to transform PepsiCo’s strategy and presence in this growing channel to ensure that we take the appropriate risks and decisions to make significant progress
- Some travel required to local Branch offices, about 5%
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