Enterprise Marketing Manager Resume Sample
Lindsay Gulgowski
85497 Saul Mountains,
Chicago,
IL
+1 (555) 527 1780
Work Experience
Enterprise Marketing Manager
09/2017
-
PRESENT
San Francisco, CA
- Interface with all levels in a Sales organization including sales reps, tech consultants, regional managers, and senior (sales & marketing) leadership
- Demonstrated ability to develop creative and non-traditional solutions
- Guiding the WW program managers’ campaign and demand generation strategy related to maximizing results digitally
- Experience across several marketing or integrated communications disciplines
- Proven experience in digital, social media, and online marketing disciplines and practices
- Excellent event execution skills
- Serve as ‘voice’ of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place
- Collaborate to identify business priorities (with Sales and Product teams) and create supporting campaign execution from strategic planning to implementation through all functional marketing areas as well as internal & external agencies
Senior Enterprise Marketing Manager
05/2011
-
08/2017
Houston, TX
- Create and manage lead scoring programs, including coordinating email marketing programs from contact strategy to production to deployment that support out lead generation and nurturing efforts
- Experience with quantitative marketing strategy including data mining/extraction and analysis of marketing campaigns including customer profiles, communication strategies, customer segmentation, and reporting
- Experience gathering and leveraging marketplace insights, competitive analysis, and research to inform strategic marketing programs
- Hands-on experience executing marketing programs that leverage multiple channels - including content marketing - to achieve marketing and business goals with measurable results
- Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities and experience levels, positive can-do attitude
- Language: Native Japanese speaker, business level English
- Excellent Digital Marketing skills
Marketing Manager Enterprise & Gaming
11/2008
-
03/2011
Detroit, MI
- Experience in enterprise marketing experience delivering solutions to meet marketing needs, through insights, analysis and creativity
- Monitor, evaluate and recommend new media vehicles and technologies
- Work under pressure to meet aggressive time schedules
- Timely management and population of relevant systems – including SFDC for lead and opportunity tracking and for campaign management, Marketo for campaign execution and Qlik’s own applications for campaign planning and tracking
- Create high impact product launch strategies customized to the needs of specific markets and countries in the Indian region
- Pipeline – Increase revenue from existing and new name customers
- Present senior management with compelling, results-driven business plans, complete with market assessments, product & service launch and competitor analysis
- Field Marketing confidant to the country Marketing Director
- Verbal and written communication with sales, technical, business and executive audiences. Derive key messages and executive level client presentations for senior leadership and management team
Education
Herzing University - Minneapolis Campus
2002 - 2007
Bachelor's Degree in Business
Professional Skills
- Proven success negotiating with partners to create experiences that support the Vonage brand and products
- Proven experience in project management within a marketing discipline
- Owning and driving the customer discovery experience at each stage across our B2B product lines
- Experience with building marketing / sales funnels and lead nurturing processes
- Experience of creating and executing C-level Marketing programs
- Strong understanding of marketing metrics, measurement, and reporting
- Work closely with ASEAN EN architecture sales leadership to understand ASEAN EN sales priorities and create supporting marketing plan
How to write Enterprise Marketing Manager Resume
Enterprise Marketing Manager role is responsible for digital, training, marketing, architecture, reporting, research, travel, events, software, interpersonal.
To write great resume for enterprise marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Enterprise Marketing Manager Resume
The section contact information is important in your enterprise marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Enterprise Marketing Manager Resume
The section work experience is an essential part of your enterprise marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous enterprise marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular enterprise marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Enterprise Marketing Manager resume experience can include:
- Report and operate under the leadership and directions of SouthWest Enterprise Marketing lead
- Align Marketing with Sales to ensure demand generation campaigns and ABM programs are synchronized with sales priorities, objectives and goals
- Proven success driving awareness, engagement, and conversion results for business products
- Leading and developing FSO engagement including communication, liaison programs and regularly chairing a Field Advisory Board
- Serve as the lead representative for Enterprise marketing in the region for senior level stakeholders across Product Marketing, Marketing and Sales
- Develop marketing strategy for Adobe’s Enterprise business that delivers on our subscription booking goals in the Benelux enterprise market
Education on an Enterprise Marketing Manager Resume
Make sure to make education a priority on your enterprise marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your enterprise marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Enterprise Marketing Manager Resume
When listing skills on your enterprise marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical enterprise marketing manager skills:
- Highly developed people and interpersonal skills are required, as well as the ability to apply it in a highly-matrixed organization
- KPI: Full funnel EN marketing goals across content performance, engagement, pipeline and booking aligned to ASEAN EN sales priorities
- Tware marketing experience, integrated marketing plan development, communication programs and collaborative demand generation
- Experience of operating and collaborating in a fast-paced, cross-functional matrixed global organization
- Experience working with marketing automation tools and knowledge of industry tools such as SalesForce and other BI tools
- Work collaboratively with the Inside Sales and Enterprise sales teams ensuring effective communication of all marketing campaigns
List of Typical Experience For an Enterprise Marketing Manager Resume
1
Experience For Senior Enterprise Marketing Manager Resume
- A strategic thinker, outcomes oriented, with strong project management and execution skills
- Consolidate customer, market data and strategies to drive product output mix
- Work in a team environment and maintain good relationships with worldwide team members and customers
- Responsible of ROI of Marketing activities and development of Sales leads and pipeline in collaboration with regional Demand Center team
- Serve as the ‘voice’ of the enterprise account teams and their customers to the larger ISM organization to ensure that their needs are taken into account as programs and tools are tested, developed and put into practice
2
Experience For Enterprise Field Marketing Manager Saas Benelux Resume
- Participate in the development of regional client segment marketing strategies in partnership with the Regional marketers and the regional Client Sales teams to enable sales origination, fuel relationship up-tiering, support deal solutioning, and win industry recognition for the various business lines of the TTS Channel & Enterprise product
- Ownership of the Enterprise Marketing Plan to align and execute campaign and deliverables across the Sales, Partner and Marketing teams
- Create and execute a comprehensive marketing plan within the allocated timeframes
- Create high impact marketing strategies customized to the needs of specific areas of responsibility
- Pipeline – Increase revenue from existing and new name customers within the defined territory
- Prepare product information and collateral including go-to-market plans
- Understand customer requirements and market opportunities for input into Enterprise GTM and marketing plans within a clear customer journey
- Enthusiasm, energy and tenacity in face of challenging situations
- Own and manage the Executive Engagement program across the DACH region
3
Experience For Marketing Manager Enterprise & Gaming Resume
- Define, build and manage customer engagements, events and demand generation campaigns
- Provide support for trade shows, media and/or corporate event
- Creation and Execution of the Executive Engagement Program
- Leading customer facing activities with the Brand Marketing, Specialty Marketing, Commercial Operations & Global Education Teams, leading the marketing inputs into sales training and internal communications, as well as leading Marketing strategy for key conferences
- Communicating Ethicon marketing strategy to sales training, supporting development to ensure all sales training curriculums are aligned to evolving marketing needs
4
Experience For Asean Enterprise Networks Marketing Manager Resume
- Working with Specialty & Brand Marketing Directors to implement marketing strategy into the National/ Regional / Local Training meetings; working with key agencies to ensure strategies and tactics are achieved
- Supports Brand Marketing with the development and implementation of product and program launches
- Partners with Global Marketing on key product portfolio projects as required
- Drives launch excellence through the implementation of key launch metrics
- Supports FSO inquiries for product related information and materials
5
Experience For Enterprise Marketing Manager, Benelux Resume
- Understands and adheres to HCC policies and the applications of the policies and procedures
- Execute marketing programs designed to meet sales objectives including events, communication tools, demand generation, account intelligence and contact acquisition
- Develop a deep understanding of the business and represent enterprise marketing with sales team and leaders, including regular participation in sales team calls, in-person meetings and target account planning sessions
- Build, earn trust and maintain strong relationships with Enterprise Sales, Sales Engineering and leadership teams to support their goals, increase engagement with marketing and drive program support
- Worked cross-functionally with product, corporate communications, social media, sales and channel management and support to drive truly integrated marketing campaigns
- Hands on experience and expertise in running enterprise marketing event campaigns
- Knowledge and understanding of the demand generation (lead-to-revenue) process
- Multitask and balance workload
- Collaborate with U.S. campaign manager teammates to develop compelling, high-impact campaigns and ABM programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for Sales
6
Experience For Enterprise Analytics & Data Products Marketing Manager Resume
- Coordinate with other Marketing teams which impact Enterprise marketing activities (such as WW Marketing, Events, Media, Web, Content/Messaging, etc.) to provide strategic leadership
- Stay on the cutting edge of marketing best practices in the Enterprise by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors
- Drive segment goals through effective product definition, positioning, promotion and pricing strategies
- B2B marketing experience in the technology industry
- Master-level knowledge of modern marketing principles, practices, optimum mix of tactics, vehicles and tools for targeting named accounts
7
Experience For TTS Channels & Enterprise Services & Digital Product Marketing Manager Resume
- Propose and execute end to end Enterprise and Vertical Industry Marketing Plan to align with marketing objectives and business objectives
- Advanced understanding of the Enterprise and Commercial customer segments
- Manage product life cycle and global business activities (e.g. Go-to-market plans, portfolio/roadmap management, End of life planning, competitor research)
- Work account strategies to ensure the success of Micron business plans
- Partner with cross-functional teams to ensure alignment and success to plans
8
Experience For Marketing Manager Enterprise Resume
- Be the market expertise focal point
- Manage supply and customer plans to maximize margins for Micron
- Interface with business development and other teams to collect requirements for new products, features or enhancements
- Understand product functionality, performance, and quality
- Coordinate customer strategy for product sales and issue resolution
9
Experience For Enterprise Group Digital Marketing Manager Resume
- Monitor demand and supply balance and initiate operational and sales activities
- Drive regular forecast activities such as MSR, demand plan, review of customer plans and sales forecast
- Participate in the creation of the Enterprise GTM plan for APJ to achieve business objectives in the Enterprise segment, including achieving the associated Marketing KPIs
- Drive execution of the Executive marketing plan (C and C-1 levels), across the APJ sales/services/marketing teams, report on progress and results, syndicate best practices across APJ and the world
- Work with the customer reference team and across key stakeholders to ensure availability and quality of amazing/flagship customer stories in support of the Enterprise GTM plan and the solutions approach
- Work with the marketing operations team, sales ops and enterprise sales leaders to ensure acquisition of key contacts
- Enterprise solutions and product understanding and the capacity to develop associated GTM strategies
10
Experience For Enterprise Marketing Manager, UK Resume
- A key player in the planning, launch and execution for Enterprise Go-to-Market campaigns. Includes strategizing launch plans, developing campaign messaging, leading the development and execution of campaign marketing materials, and sharing lessons learned. A day in the life includes
- Working with Specialty & Brand Marketing Directors to implement marketing strategy into the National/ Regional / Local Training meetings; working with key agencies to ensure all strategies and tactics are achieved
- Align marketing activities with business priorities in collaboration with sales and partner representatives in the field
- Develop data-driven marketing strategies and campaigns that successfully engage key contacts at target accounts
- Utilize and integrated marketing approach to achieve shared goals
List of Typical Skills For an Enterprise Marketing Manager Resume
1
Skills For Senior Enterprise Marketing Manager Resume
- Prior experience working in or with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions
- Experience in leveraging customer analytics and insights data to guide marketing plans and to properly target prospects
- Understand ASEAN network buyer personas and create customer journeys that deliver right content at the right time to deliver personalized marketing experiences
- Excellent knowledge of the software and enterprise industry in the Americas
- Strong ability to build up (delete) cross-functional relationships and virtual teams
- Experience working for powerful, iconic brands (B2B) that engage consumers through disruptive marketing
- Develop recommendations and guidance on effective methods to target the Enterprise segment based on past results and new research
- Experience with Account-Based Marketing (ABM) strategies, tactics, and technologies
2
Skills For Enterprise Field Marketing Manager Saas Benelux Resume
- Developing programs to achieve stated marketing objectives - executed locally and in collaboration with EMEA marketing functions
- Ensuring all marketing material, digital assets, brochures and journeys are relevant and in line with our Corporate Customer strategy
- Liaising with sales management for conference support and working with meetings management to drive Ethicon presence at all key congresses
- Understanding of the roles played by alliance partners, distributors, system integrators and vendors in the channel
- Running marketing events (logistics, contracts, invites, set-up)
3
Skills For Marketing Manager Enterprise & Gaming Resume
- Define marketing objectives, track and evaluate results, including marketing return on investment
- Manage and coordinate marketing, advertising, media buying and promotional activities as directed
- Develop the Executive marketing plan for APJ, including Verticals and Professional Services Approach, CIO Programs and Account Based Marketing
- Work closely with ASEAN country marketing team to execute the marketing plan
- Accountable for results and responsible for results reporting for ASEAN EN marketing plan
- Define country-specific product/feature positioning and messaging that articulates the value proposition of Cisco products/solutions within ASEAN
- Participate in the development of marketing strategy for defined vertical markets for Adobe’s Digital Marketing solutions in Central Region
- Lead local marketing activity including campaigns and events
4
Skills For Asean Enterprise Networks Marketing Manager Resume
- Develop and manage relationships with marketing agencies and third party marketing vendors
- Determine the appropriate marketing mix of activities and manage the Enterprise marketing budget (control, follow up…)
- Execute against Marketing Plan and efficiently deliver programs, leveraging partners, internal and 3rd party resources as appropriate
- Develop enterprise marketing programs or tools that help acquire new customers, and retain and grow existing customers
- Lead the planning, development and execution of all Enterprise marketing initiatives
- Create or curate content for the ASEAN customer journey that is designed for ASEAN network buyer personas. This includes but is not limited to case studies, infographics, copy blocks and videos
- Skill to use BI tools, Adobe Target, Adobe Connect, Adobe SiteCatalyst, and other digital marketing tools
5
Skills For Enterprise Marketing Manager, Benelux Resume
- Campaign management experience in Inbound Marketing or Internet business in a fast paced B2B environment
- To develop and implement an effective Marketing strategy to amplify and accelerate the j2 Global® B2B offerings in Europe
- 10+years’ experience in technology/digital marketing industry,
- Be able to operate successfully in a rapidly changing, ambiguous and undefined environment
- Track general business indicators, including market share, attach rates and competitor’s marketing and sales program activities
- Familiar with email marketing, email development and analysis tool
- A BS/BA and Master’s in Marketing
- Development of the eFax Corporate® brand, ensuring consistent communication of image and values to both internal and external audiences
6
Skills For Enterprise Analytics & Data Products Marketing Manager Resume
- Ultimate responsibility for the development and delivery of marketing activity within budget
- Work with sales teams in the local market to understand local market needs and translate them into actionable programs, leveraging our EMEA and global programs
- Be hands-on supporting the team to deliver to success
- Develop, implement and manage inbound and outbound marketing strategies that optimize website and online content to attract visitors and convert them to leads
- Track record of working well in a fast-paced environment
- Serve as the chief marketing expert and strategist for the Enterprise customer segment
- Understand the digital buyer’s journey for Enterprise accounts and develop the personalization strategy for campaign and web messaging
- Enable the Corporate and Commercial sales teams with marketing assets and tools to help open doors and develop opportunities
- Meet regularly with sales managers and their teams to provide ongoing communications and updates
7
Skills For TTS Channels & Enterprise Services & Digital Product Marketing Manager Resume
- Test and optimize the content to maximize results
- Work via audience/segment leaders in market (customer experience managers) in Public and Private business segments to co-ordinate messages and activity into the market
- Work with local agencies for final content creative and production
- Personal Attributes: Live the Qlik core values every day’ (take responsibility, move fast, challenge, teamwork, open & straightforward)
- Demonstrated ability to build & execute a marketing strategy with clear goals & objectives to align to the DACH business and sales objectives and support the growth targets
8
Skills For Marketing Manager Enterprise Resume
- BA or BS in Marketing, Finance, Engineering or other applicable field
- Work from home or in the office
- Influence desired outcomes in a matrixed organization
- Results driven, self-motivated individual (Metrics/ROI focused)
- Positive attitude with a proactive mind set
9
Skills For Enterprise Group Digital Marketing Manager Resume
- Development of new marketing strategies to build the eFax Corporate® brand, generate leads, opportunities and sales across the full range of products in partnership with key stakeholders in the business
- Lead and motivate a cross functional team of professionals to deliver on real market outcomes
- Development of new communication and distribution channels & partners to increase sales and reduce acquisition costs
- Responsible for developing, driving and measuring success of our various lead generations, sales and marketing campaigns. Delivering innovative and successful campaign management
- Strong presentation skills and comfortable to present to external audiences
- Experience in a similar senior marketing role in a fast pace product orientated environment
- Leading projects with an experience in gaining consensus and driving deliverables with individuals inside and outside the organization
10
Skills For Enterprise Marketing Manager, UK Resume
- Develop local demand marketing plans to help drive revenue and to support local business (for both direct and channel) goals for Adobe Experience Cloud
- Authoritatively analyze business issues, strategize and prioritize key actions and work towards resolution against VMware’s requirements
- Ensure that research, analysis and evaluation systems are in place to assist in the planning and measurement of all marketing initiatives
- Directly responsible for voice of the customer (research) initiatives using same to inform the business on the customer’s agenda in terms of new and existing products, channels; identifying new potential markets, segments etc
- Work closely with the other marketing groups and key business stakeholders [internal and external] to drive the digital, search and event strategy
- Work with EMEA Integrated Campaigns team to deploy relevant campaigns into the German market
- Accountable for revenue and market share in the local market
List of Typical Responsibilities For an Enterprise Marketing Manager Resume
1
Responsibilities For Senior Enterprise Marketing Manager Resume
- Collaborate and Inside Sales team to ensure alignment on field initiatives for timely lead follow-up
- Partner with ABM manager to build sales opportunities for key sales targets
- Coordinate with sales leadership to align on regional priorities, set quarterly goals, gain commitment and support for marketing programs, and identify areas of pipeline opportunity and risk
- Propose and execute end to end Enterprise/Mid-Market and Vertical Industry Marketing Plan to align with marketing objectives and business objectives in close collaboration with sales stakeholders
- Responsible for establishing analytics, metrics and dashboards, and distributing this information via regular reporting to all key stakeholders on a monthly or as needed basis
- Work cross-departmentally to gather assets, create business requirements, establish marketing goals and objectives, etc
2
Responsibilities For Enterprise Field Marketing Manager Saas Benelux Resume
- Meaningful enterprise marketing experience and a track record of demonstrable and measurable success with strategic, business to business (B2B) technology providers
- Or meaningful work experience in enterprise or alliance marketing, product marketing and/or demand generation in high-technology companies, ideally in cloud, enterprise software, infrastructure and/or security software space
- Native Dutch, Fluent in English, French preferable
- Plan and execute demand generation campaigns through a combination of events, seminars, online media, website, telemarketing and targeted programs by leveraging in-house demand generation infrastructure and technologies
- Research & Mapping
- Analyze, evaluate and optimize campaign performance and results
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