Event Sales Manager Resume Sample
Ari Weber
136 Derick Expressway,
Chicago,
IL
+1 (555) 501 5694
Work Experience
Event Sales Manager
02/2018
-
PRESENT
Detroit, MI
- Association, Incentive, Tour &Travel, Social, Local, Corporate; SMERF, DMC, etc
- Assists in the sales process and revenue forecasting for customer groups
- Adaptability: ability to effectively adjust to major changes in work tasks or the work environment
- Building Trust: ability to interact with other in an honest, fair and respectful way; giving others confidence in ones intentions and those of the organization
- Communication: skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message
- Customer Focus: ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers needs
- High Work Standards: sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks
- Planning & Organizing: skilled at establishing courses of action for self and others to ensure work is completed efficiently
Senior Event Sales Manager
10/2014
-
09/2017
Boston, MA
- Problem Solving/Decision Making: ability to identify and understand issues, problems and opportunities; using effective approaches for choosing a course of action or developing solutions
- Stress Tolerance: ability to maintain stable performance and positive relationships with others while under pressure or opposition
- Build groups and maintain proper detailed event notes in CI/TY, (or Delphi or similar platform) to insure proper tracing, and follow up with all aspects of event
- Pushing, pulling, bending, stooping, and upward reaching
- Prolonged periods of sitting, standing and/or walking
- Solicit Catering business that enables the hotel to meet and/or exceed revenue goals in Banquet Revenue and Outlet Buyouts
- Provide feedback and support to all departments
- Create and implement sales action plans to successfully achieve and exceed goals
- Extensive knowledge of Food and Beverage and sales skills
Bob s Event Sales Manager
09/2009
-
04/2014
Phoenix, AZ
- Extensive knowledge of the Social and Corporate market segments and how to influence production
- Participate as team player with other key Departments
- Provide constructive feedback to all departments and to hotel sales and marketing staff
- Create Menus, Floor Plans, BEOs, IEO and Events Calendar
- Solicit new and existing accounts/customers to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication
- Prepare correspondence to customers, internal booking reports and file maintenance in addition to Menus, Floor Plans, BEOs, IEO and Events Calendar
- Participate in forecasting, daily business review meeting, pre-convention meetings, training and other food and beverage or sales-related meetings as required
Education
Trinity University
2005 - 2009
Bachelor's Degree in Business
Professional Skills
- Excellent leadership skills and results from successful coaching, mentoring, leading
- Strong communication skills (verbal, listening, writing) and a high standard of English is essential
- Strong organisation and time management skills in a fast-paced environment
- Strong motivational, innovative and interpersonal skills
- Extremely detail oriented and organized with excellent time management skills
- Good selling, negotiating, business writing and presentation skills
- Experience with a proven record of consistently meeting revenue targets; closing sales business
How to write Event Sales Manager Resume
Event Sales Manager role is responsible for leadership, interpersonal, events, training, manager, organized, english, outlook, research, retail.
To write great resume for event sales manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Event Sales Manager Resume
The section contact information is important in your event sales manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Event Sales Manager Resume
The section work experience is an essential part of your event sales manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous event sales manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular event sales manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Event Sales Manager resume experience can include:
- Extensive knowledge of Food and Beverage in addition to sales skills
- Effectively communicate to all departments customer's needs to ensure consistent, high level service throughout event and post-event phases
- Effectively initiates appropriate, internal and external communication necessary to successfully execute the group's needs
- Establish and maintain an effective working relationship with upper-management and associates
- Base Salary $70,000- $80,000, strong commission incentives and profit sharing plan
- Experienced in group housing
Education on an Event Sales Manager Resume
Make sure to make education a priority on your event sales manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your event sales manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Event Sales Manager Resume
When listing skills on your event sales manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical event sales manager skills:
- Refined verbal and written communication skills, detail oriented and organized
- Prior Event Sales Manager experience required
- Intermediate and above skills in Microsoft Word, Excel, Outlook and select CRM systems
- Experience in Event Sales and understanding the techniques to winning and closing business
- Experience managing key customer accounts, building client relationships
- Maintains full understanding of Topgolf current events, details of all food and beverage outlets, cross-TG sales opportunities and upselling guest experiences
List of Typical Experience For an Event Sales Manager Resume
1
Experience For Senior Event Sales Manager Resume
- Distribute EO's for groups 10 -14 days prior to events-Marriott Standard
- Collaborates with Senior Event Manager to ensure effective diary management of function rooms
- Collaborates with Revenue Manager to ensure effective management of bedroom enquiries and completes accurate projections
- Strives to deliver an unparalleled guest experience from inquiry stage to post-event follow up
- Experience in the sales field
- Accorhotels experience is advantage
- Administering the sales agreement, detailing all food, beverage, billing instructions and final review
2
Experience For Franchised Event Sales Manager Resume
- Leading from the front and driving results
- Assists in drawing up the marketing plan by gathering market intelligence annually. (including section on MICE/Event/Corporate Accounts)
- Develops a monthly calendar, listing all of the existing catering events
- Handle all aspects of the booking, from initial contracting, event/room block management, event execution, billing process to post event follow up
- Adhere to weekly sales call plan. Pays visits to former, existing, and potential clients in view of entering into contracts with them
- Determines and recommends prospective customers by analyzing historical and other statistical information, participation in conducting customer interviews,
- Leads weekly BEO meetings to review upcoming events with the Catering and Operations teams
- Source new business opportunities through telephone prospecting, Manage an existing client portfolio, Execute events
3
Experience For Bob s Event Sales Manager Resume
- Support the Director of Catering in managing the team's output to drive revenue performance
- Prepare forecasts and daily/weekly reporting and oversee the sales & catering system
- Team based selling and supporting through your vision
- Follow up client inquiries and establishing client relationships, creation and finalization of client budgets, proposals and contracts
- Participate in scheduled catering/food and beverage and other hotel meetings
- Create and execute strategic plans and actions for identified catering market segments
- Executes exemplary customer service according to company’s standards to ensure customer satisfaction in the sales phase
- Analyses changing market conditions and adapts sales strategy accordingly
4
Experience For Wedding & Event Sales Manager Resume
- Understands local market including competitors' strengths and weaknesses
- Completes month end reporting for the team and individuals
- Assists DOS with approving floor buyouts and all events on high volume days
- Issues any necessary refunds in MerchantLink system following DOS approval
- Conduct site inspections and dining/menu tastings
- Implements sales action plans related to his/her market areas as outlined in the marketing plan
5
Experience For Group & Event Sales Manager Resume
- Main focus on the Conference & Banqueting Business segment
- Conducts sales calls to specific accounts with Conference & Banqueting busines potential
- Develop/maintain knowledge of market trends, competition and customers. Attend community events and industry meetings
- Analyze data and establish appropriate action plans
- Organizes regular visits in accordance with a predetermined plan
- Actively solicit new business opportunities and existing client base by conducting effective sales calls, make out of the office sales calls, and presentations to potential clients; handle special event inquiry calls; negotiate space, assist with development of catering menus, create event proposals and conduct site inspections
- Sales generation – maximize revenue while developing long term relationships with client (both local and national)
- Generate new leads from cold calls
- Achieves monthly / quarterly sales goals and individual yearly PACE Goals
6
Experience For Tavern Event Sales Manager Resume
- Create and maintain positive community relationships
- Develop relationship with local industries
- Become involved in outside organizations directly related to your industry
- Attend local trade shows, participate in sales blitzes and other off-site sales efforts at the direction of the Director of Sales or Senior Sales Manager
- Deliver sales presentations i.e. identify customer’s needs; include product information and key reasons to buy (Feature and Benefits)
- Proactively engages in outbound sales activity in an effort to grow event sales. Measurable plans to be made in coordination with the DOS’ direction for such activity
7
Experience For Special Event Sales Manager Resume
- Generate incremental revenue through client development and management of guest relationships
- Identifies and initiates new sales prospects, respond to sales inquiries and qualifies leads
- Understands, executes and supports the operational aspects of business booked (e.g., determines rates, prepares proposals, negotiates contracts, conduct site visits, services accounts and analyzes lost business for TGLas Vegas)
- Closes the best opportunities for TGLas Vegas based on market conditions and location needs
- Gains understanding of the TGLas Vegas primary target customer and service expectations; serves the client by understanding their business, business issues and concerns, to offer better business solution
- Execution of social media activities (tweeting, posting, updating, liking, increasing social presence)
8
Experience For Senior Private Event Sales Manager Resume
- Respond to social catering inquiries with banquet space pricing and menu packages
- Assist with managing the social medial marketing content of the resort
- Ensure responsible collection of deposits/payment while abiding by up-to-date PCI compliance
- Prospect social catering events for the property
- Provide input and guidance on marketing materials
- Develops customized products that clients cannot easily buy off the shelf and which encourage repeat business
9
Experience For Private Event Sales Manager Resume
- Maintain an exceptional level of guest service and satisfaction
- Works in tandem with Operations Team to ensure flawless execution for ALL events
- Ensure a safe work environment for Associates
- Promote teamwork, communication and “fun” atmosphere among Associates
- Analytical ability to keep in touch with industry trends, conduct competitive analysis, and screen business opportunities for maximum use of time and resources
- Commits self to our Topgolf 5 values and culture, and acknowledges dedication to providing excellent guest service for our guests and our internal team, at all times (Fun, One Team, Excellence, Edgy Spirit, Caring)
- Excellent self-accountability for high personal standards of conduct and professionalism
- Detail Banquet Event Orders for corporate and social events with menu packages, itinerary and room set-up
10
Experience For Event Sales Manager Resume
- Lead Banquet Event Meetings to ensure hotel staff meets client standards and expectations
- Understand SEO analytics and provide strategy and recommendations based off analysis
- Coordinate with Department Heads in constructing marketing collateral for outlet fliers, event calendars, resort event materials, menu creations, print and online ads
- Work with public relations firm to coordinate PR initiatives
- Order business cards for Executives, Managers and Department Heads
- Respond to all event inquiries and convert inquiries into booked events and consistently meet or exceed individual monthly sales goal
- Understands and communicates the features and benefits of Bowlmor AMF’s distinctive properties and event packages
List of Typical Skills For an Event Sales Manager Resume
1
Skills For Senior Event Sales Manager Resume
- Effective communication skills and professional use of the English language
- Experience as a Sales Manager leading a team
- Proficiency in general computer knowledge with experience using computers for a variety of tasks
- Experienced in Marriott sales and catering and related Marriott systems
- Previous experience with reservations in the hotel/leisure sector
- Good with administration, processes and has a high level of attention to detail
2
Skills For Franchised Event Sales Manager Resume
- Previous experience of SFA/Web, Opera would be advantageous but not essential
- Experience in convention sales at managerial level in the international 5 luxury hotel or hospitality
- One year event sales experience or successful completion of the Event Management trainee program
- Five to seven years event sales experience or successful completion of the Event Management trainee program
- Corporate/Social/Special Event, Audio/Visual Industry experience
- Experience—at least 3 years in an Event Sales role
- A desire to learn and build on your current knowledge and experience to grow
- Nurture relationships with past clients through on and off-site presentations and effective outreach to create repeat business
3
Skills For Bob s Event Sales Manager Resume
- More than 2 years’ experience in 5 star environment
- Representing the attraction at key industry trade shows and networking at industry functions and attending meetings on behalf of Madame Tussauds Hollywood
- Entering group rooming lists and preparing group resume in a timely manner in advance of arrival
- Entering blocks in the system in order to pull proposals and contract, following the standards as set out by management
- Following up and leads and ensuring activities are up to date
- Partaking in organized sales blitz and cold calling days
4
Skills For Wedding & Event Sales Manager Resume
- Ensuring optimal perception of House of Blues New Orleans within the community as well as within professional organizations
- Understanding how to source new business
- Joining largest global hotel company
- Responsible for embracing, articulating, and reflecting the Tommy Bahama culture
- Promote and book successful events while assuring customer satisfaction and optimizing revenue. Assure success by adhering to internal protocols
- Sales orientated approach when dealing with clients and carrying out site inspections
- Possess a comprehensive understanding of and adhere to the hotel’s policy relating to Fire and Emergency, Hygiene, Health and Safety
5
Skills For Group & Event Sales Manager Resume
- To fully utilise the correct photography, presentation material and approved selling phrases for all forms of client presentations
- Needs to have a passion for selling events in order to achieve monthly sales goals
- Success in developing Corporate sales plan
- Proactively seek out marketing opportunities/outreach within the community to increase brand awareness and restaurant brand exposure
- To become a part of a company with a corporate culture built on looking after its people
6
Skills For Tavern Event Sales Manager Resume
- Goal orientated and dedicated to exceeding goals through your team
- Assist with finding new ways to leverage social media through Facebook, Instagram, and web blogs
- Monitor and evaluate web analytics while working closely with e-commerce partner
- Provide administrative support to operations team with answering email from resort partners
- Build community partnerships by creating a local awareness for the resort and the outlets
- Assist with overseeing the website content
7
Skills For Special Event Sales Manager Resume
- Work with clients to plan and coordinate details of events and manage relationship with clients throughout the event planning process and beyond
- Complete scheduled outside sales calls and cold call prospecting activities with customer decision makers
- Document all existing and prospective client interaction in company client relationship management system
- Adhere to company parameters for service agreements, deposits, billing and collections
- Attend key company events to support client relationship building and company objectives
- Solicit and strategically grown business from identified catering market segments with primary focus on the social market
- Occasionally lift and/or move up to 15 pounds
8
Skills For Senior Private Event Sales Manager Resume
- Food and Beverage knowledge and menu creation
- Confident communication style across different channels (telephone, e-mail, intermediary websites etc.)
- Communicate and connect with all levels, while demonstrating an unsurpassed customer service and after sales experience to increase and retain customer loyalty
- Previous work experience as a Events Services or Sales Manager
- Has a well established network of local and international accounts
- Flexibility to start in August
- Highly motivated and target driven to achieve revenue goals in a fast paced environment
- Extensive knowledge of the market
- Complete listed job responsibilities
9
Skills For Private Event Sales Manager Resume
- Accommodate a schedule based on volume
- Participate in an environment of open, authentic dialogue with the restaurant team, regional, and corporate partners
- Ensure consistent execution of Company policies and procedures
- Communicate the Tommy Bahama lifestyle through brand execution, both visual and experiential
- Solicit group and event business including but not limited to direct contact with the local community, tour operators, hotels/resorts, destination companies, convention and visitor bureaus/associations, trade shows, area attractions, and meeting planners
- Partner with Retail general manager to identify cross-promotional retail opportunities for group/event dining guests
- Represent and promote Tommy Bahama at professional organization and association events
10
Skills For Event Sales Manager Resume
- Participate in weekly restaurant management team meetings
- Negotiate and manage group/event Guest relationships through accurate drafting of proposals and contracts, responding to inquiries, as well as facilitating arrangements as they relate to the group/event
- In partnership with the executive chef, create and price group/event menu(s)
- Exercise fiscal responsibility through sales goal achievement and expense management
- Develop and maintain timely two-way group/event communication with respective partners
- Provide timely direction and supervision of event logistics to restaurant team members responsible for group/event execution
- Participate in an environment of open, authentic dialogue with the restaurant team, retail team, regional, and corporate partners
- Manage all aspects of selling, relationship development, and brand awareness for National Journal Capital Exchange in order to grow the new product as a standalone events business
- Manage client relationships, expectations, and delivery of ROI, in partnership with account management and events team at National Journal
List of Typical Responsibilities For an Event Sales Manager Resume
1
Responsibilities For Senior Event Sales Manager Resume
- Confirms verbal proposals in writing and transmits to customers
- Maintains and ensures the smooth running operations of all his/her accounts within the designated zone
- Works closely with the Director of Sales to prepare for trade shows, sales missions, and promotional events
- Seeks out and identify opportunities for proactive account management
- Handle and follow up on inquiries for small meetings/events with or without guestrooms. Follow up on leads by qualifying the customer’s needs and dates for the event to determine if the business is a good fit for the property
2
Responsibilities For Franchised Event Sales Manager Resume
- Communicate group details/changes to all hotel departments, coordinating customer’s needs with other property business and activities to ensure customer’s expectations are met and the property operates efficiently
- Present potential business at Driver Meetings to determine best mix of customers for hotel to attain budgeted revenues. Conduct meetings with client and hotel staff to ensure each event meets client’s expectations
- Manage Account Executive Team: develop training plan, coach, mentor, deliver growth
- Forecast accurate monthly, quarterly revenues
- Maintain/Manage/Develop key customer accounts
- Benefits, 401K with company match
- O Generate incremental revenue through client development and management of guest relationships
3
Responsibilities For Bob s Event Sales Manager Resume
- Manage and coordinate all operational aspects of events, including arranging setup, staffing, striking etc. with minimal disruption to daily Madame Tussauds guests
- Actively work with General Manager in the development and execution of annual special event marketing plans including the design of sales materials and promotional information and departmental budgeting
- Establish a culture of success through exemplary individual standards as a member of the attraction Leadership Team
- On-site contact for all events to liaison between event staff, management and client
- Identify leads, manage prospects and acquire new business in Corporate, Entertainment, and Social Market segments
- Determine customer needs and propose appropriate solutions
4
Responsibilities For Wedding & Event Sales Manager Resume
- Maintain an awareness of market behavior and competitive trends and respond accordingly
- Regularly meet with General Manager to review sales activities, progress on goals, and status of prospective customers
- Meet and greet the group leader/organizer while onsite
- Ensure individual goals are accomplished
- Strategically develop new markets and develop new revenue streams
- Identify client’s requirements and clearly communicate within the hotel and to the appropriate hotel staff, serving as a liaison between the client and hotel associates
- Provide accurate and detailed information in Delphi/Sales Force
- Maintain solid working relationship with the chef and culinary team, banquet manager and banquet team, and all support staff to ensure support and cooperation in servicing of each catered function
5
Responsibilities For Group & Event Sales Manager Resume
- Ensure all event leads are replied to in a timely basis
- Work closely with credit manager to ensure credit policies are adhered to and properly followed
- Conduct site inspections and tours as needed
- Responsible for the reactive sales of corporate group bedroom and catering enquiries from start to contract handover; responsible for large, complex enquiries. Communication channels include telephone, e-mail or 3rd party intermediary sites
- Qualifies business opportunities by understanding customer needs and recommends the appropriate features and services of hotel to exceed customer expectations; sells according to the business and operational strategy of the hotel
- Creates quotations and proposals based on customer requirements, conducts regular follow-up calls to identify changing needs, converts enquiries into confirmed bookings, issues contracts and ensures a smooth handover to the Events Team
- Conducts site visits to showcase hotel
6
Responsibilities For Tavern Event Sales Manager Resume
- Conducts post-event calls to obtain feedback on product quality and service levels and secure repeat business
- Builds long-term partnerships with new and repeat business customers and builds loyalty to the hotel and company
- Identifies potential opportunities for the wider business and turns over to the proactive Sales Team
- Participates in sales calls to support team close on business
- Engages with hotel Operations Team to ensure client expectations can be met and exceeded
- Displays leadership in guest hospitality and sets a positive example
- Responsible for direct reports and provides positive leadership to ensure maximum revenue potential
7
Responsibilities For Special Event Sales Manager Resume
- Reviews guest satisfaction results to identify areas of improvement within the sales phase
- Sets goals for direct reports and ensures balance scorecard criteria is met
- Identifies any process improvements and is adaptable to change in order to ensure the smooth operation of this newly formed team
- Works collaboratively with on- and off-property sales channels to optimise sales process for client
- Attends events as required to develop key relationships with internal stakeholders
- Complies with all Marriott International policies and procedures at all times
8
Responsibilities For Senior Private Event Sales Manager Resume
- Provides after-sales service and in particular to ensure that the guest complaints are taken seriously and discussed with the respective departments if necessary
- Receives in the hotel any important guests whom he/she has approached
- Ensures that all complaints are brought to the Director of Sales or concerned management for immediate action
- Solicit group, individual, banquet and other function business directly and jointly with other through the preparation and executive of action plans
- Understands, executes and supports the operational aspects of business booked (e.g., determines rates, prepares proposals, negotiates contracts, conduct site visits, services accounts and analyzes lost business)
- Closes the best opportunities for Topgolf based on market conditions and location needs
- Gains understanding of Topgolf’s primary target customer and service expectations; serves the client by understanding their business, business issues and concerns, to offer better business solution
9
Responsibilities For Private Event Sales Manager Resume
- Assist Event Sales Managers, Consultants and Admins with questions and concerns related to their events and event prospects, while following all standards established by the DOS and Topgolf
- Understands and communicates the features and benefits of the company’s distinctive properties and event packages
- Source, propose, negotiate and convert leads
- Achieve revenue targets and KPI's
- Execute events; both event only and those with accompanying accommodation, including oversee logistics, rundown briefings and completion of the internal event order
- Collaborate with Banquet operations and Kitchen teams
- Build beneficial relationships with customers
- Participate and present from time to time in management meetings
- Conducts show around to clients relative to the segment
10
Responsibilities For Event Sales Manager Resume
- Meets and exceeds individual revenue goals
- Effectively manages customers budget to maximize revenue and meet customer needs and identify opportunities to up-sell products ans services throughout the sales process
- Prepare quotations based on clients’ requirements
- Complimentary staff meals when on duty
- Complimentary laundry of work attire worn on duty
- Opportunity to become involved in wider responsibilities such as Corporate and Social Responsibility
- Determine and implement sales strategy through thorough knowledge of the market, categories, advertising business, and trends with an emphasis on the conference landscape
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