Events Marketing Manager Resume Sample
Ellen Williamson
59686 Raina Flat,
Houston,
TX
+1 (555) 586 3530
Work Experience
Events Marketing Manager
08/2017
-
PRESENT
Philadelphia, PA
- Partner with Exhibits manager to align events strategy with overall MHHE company strategy in support of higher ed revenue, profitability and brand goals
- Identify and expand growth areas through
- Direct experience programming and/or producing various-sized events
- Comfortable with constant iteration and change
- Acquisition– adding new hotel partners
- Penetration – deepening the engagement of existing hotel partners
- Retention – developing long term relationships
- Satisfaction – keeping partners happy
- Efficiency– reducing the sales cycle and taking on tasks to give time back to our sales force (Market Management)
Senior Events Marketing Manager
12/2012
-
03/2017
Detroit, MI
- Guide team throughout event production to secure planning and meeting of deadlines
- Plans, coordinates, and executes all service oriented events/projects to include, but not limited to community days, grand openings, and any other events
- Assists Director of Donor Relations in the development of the annual budget for all fund raising and special events, to include a comparison-based program fee schedule. Upon approval, implement and manage the program budget and track performance. Identify significant variances and recommend corrective actions to maintain budgetary goals
- Establishes and maintains effective working relationships with funding sources, community organizations, and leaders
- Works closely with the Director of Donor Relations and Board of Management and serves as a staff liaison to the Fund Development Committee, Public Relations Committee, and Special Event Committee
- Manages all aspects of all annual fundraising events program to include, but not limited to
- Communicate and coordinate assigned event logistics with other TEN personnel, outside suppliers, and clients
- Work in close collaboration with McGraw-Hill Education’s Product Marketing (including new Platform group), Regional Marketing, and Sales
- Work with logistics to define sponsorship packages and create new MPO’s
Events Marketing Manager, Business Marketing
01/2007
-
06/2012
Dallas, TX
- Provides guidance to the Chapter Chief Development Officer (CDO), Major Gift Officers (MGO’s) and other financial development team members relating to the identification of funding opportunities and gift solicitation strategies
- In Entertainment Event marketing
- Collaborate with head of global events marketing to develop event strategies to align with overall Hootsuite strategy and branding with input from key internal stakeholders across different departments including sales, partners and marketing
- Evaluate and report on events programs success as part of overall business objectives. Share results with key stakeholders, identifying impact to business
- Lead the development of end-to-end event marketing strategy for Hootsuite’s next user conference, including event programming, budget management, registration strategy, event production with internal teams and external agencies
- Excellent production experience from content programming to show management
- Entrepreneurial and builder mindset: maintains a “roll-up-your-sleeves”, goal-oriented and solutions focused attitude to all internal and external initiatives
- Leader with demonstrated capability to manage cross organizational teams and projects in a fast-paced, highly dynamic environment
Education
Everest University - Orange Park Campus
2003 - 2007
Bachelor's Degree in Business
Professional Skills
- Proven success delivering measurable marketing results; excellent analytical skills
- Can communicate effectively: listen, give clear direction verbally and have strong writing skills
- Demonstrated decision making and time management skills with strong attention to detail
- Excellent project management skills with experience managing multiple vendors and projects
- Experience and skills in marketing automation and database driven marketing
- Prioritize task effectively and juggle multiple priorities without missing deadlines
- Experience and skills within integrated, multi-channel marketing
How to write Events Marketing Manager Resume
Events Marketing Manager role is responsible for interpersonal, marketing, planning, database, automation, negotiation, communications, research, retail, finance.
To write great resume for events marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Events Marketing Manager Resume
The section contact information is important in your events marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Events Marketing Manager Resume
The section work experience is an essential part of your events marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous events marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular events marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Events Marketing Manager resume experience can include:
- Excellent planning and organizational skills, ability to multi-task, detail-oriented
- Creative at improving customer experience bundling both on-site experience (demos, presentations etc) with digital and social
- High level of professionalism, interpersonal skills, ability to work independently with little direction
- Experience managing P&L and financial reporting
- Experience as a marketing strategist
- Proven success in online and offline marketing program execution
Education on an Events Marketing Manager Resume
Make sure to make education a priority on your events marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your events marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Events Marketing Manager Resume
When listing skills on your events marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical events marketing manager skills:
- Project management experience and a strong ability to establish process, set priorities or drive improvements on existing methods
- Excellent written and verbal communication skills, including the ability to handle conflict calmly and professionally
- Demonstrate organisational skills, flexibility and ability to produce results in a fast paced environment
- Experience and skills within SEO, SEM and demand generation campaigns
- Strong negotiation, collaboration and written/oral communication skills
- Excellent oral and written communication skills with an obsessive attention to detail
List of Typical Experience For an Events Marketing Manager Resume
1
Experience For Senior Events Marketing Manager Resume
- Build strong relationships with regional field and channel sales, global events teams to ensure effective execution of events and activity plans
- Be the Box Brand Captain to ensure the Box brand is reflected in accordance to the Brand style and voice guidelines as part of event and experience marketing
- Tracking and analysing customer needs and trends, and making recommendations according to the same
- Formulating and executing the marketing plan. This includes email programs, push, social and activating other traffic channels to drive sessions
- Developing, testing and analysing new tactics to increase conversion rates and sharing them within the organisation
- Leading and inspiring the Microsoft Store Fifth avenue team to drive passion, energy, training and involvement in Microsoft Loft events
- Willing to travel ~20%
- Superior Knowledge of Meeting/Events planning, travel industry, meeting software, and basic accounting practices
- Manage tagging and loading of marketing assets to the Content Service Portal (sell sheets, presentations, pitches, etc.)
2
Experience For Events Marketing Manager Asean Amazon Web Services Resume
- Maintain an inventory of all printed and digital collateral pieces including ordering and shipping to support regional events
- Develop event scorecards, surveys and recaps, regularly tracking results and reporting on pre, during and post event activity
- Conduct post-event recaps, reviewing invoices and bills, approving payments, and documenting issues and resolutions
- Coordinate the development of advertising/promotional materials and HMH’s social media strategy to enhance the marketing impact of Conferences/Exhibits
- Manage housing for all HMH national exhibits and events (30+) utilizing Cvent software
3
Experience For Events Marketing Manager, Business Marketing Resume
- Communication with HMH staff and customers regarding housing, travel and accommodations
- Assist with building PPT marketing presentations
- Relationship-building with industry associations by being their daily point-of-contact, negotiate sponsorship arrangements,
- Proactively track, monitor, and analyze how our events are driving leads and building brand awareness
- Lead the scheduling, planning and logistic efforts associated with event activity at Microsoft Loft NYC
- Manages the development, execution and delivery of events-related marketing collateral (both digital and print), including emails, sales aids, brochures, etc
- Creates marketing timelines for events and ensures all event marketing collateral pieces are created and deadlines met
4
Experience For Special Events & Marketing Manager Resume
- Optimize ROI and ensure team stays on budget by managing US events marketing budget
- Partner with digital marketing team to develop integrated event marketing campaigns that amplify event performance
- Partner with segment marketing managers to develop webinar strategy that help drive demand for each one of our targeting segments
- Ensure feedback flows from sales leadership to marketing leadership to drive alignment of field marketing investment to sales goal attainment
- Implement lead generation management using SFDC and ensure leads are properly loaded and distributed to Sales, and monitor ROI
5
Experience For Events Marketing Manager, Eurofinance Resume
- Coordinate with author utilization as appropriate to proactively coordinate HMH thought leaders as part of overall marketing strategy
- Serve as primary interface with hotels and national housing bureaus to ensure HMH customers and staff have appropriate accommodations
- Analyze marketing metrics and identify trends
- Develop and manage events-related partnerships (e.g. F&B, programming, etc)
- Evaluate post-event ROI, in coordination with Events Director / Marketing Manager
- Establish communication protocols and operating procedures
- Provide post-event analysis, budget recaps and participant feedback and incorporate learning into future plans
6
Experience For Live Events Marketing Manager, Midwest Resume
- Work with Marketing team to produce appropriate collateral for all events
- Create email communications, presentations, landing pages, and printed collateral in support of events
- Meet regularly with stakeholders, communicating appropriately to ensure timely execution of plan requirements
- Maintains scheduling and day to day PMG relationship for Technology Suites
- Collaborate with marketing project owners to execute special projects and community initiatives
7
Experience For Business Partner Events Marketing Manager Resume
- Communicate best practices with global marketing teams
- Creative thinker who keeps up to date with current event and marketing trends
- Coordinate demand generation with the Demand Generation Manager on the Events team and be responsible for driving pipeline
- Create and manage project plans for various marketing and event activities
- Collaborate with partner marketing manager to identify opportunities to co-sponsor events and webinars with partners
- Creative, extremely organized and detail-oriented
8
Experience For Experiential Events & Marketing Manager Resume
- Manage multiple large complex projects with tight timelines
- Schedule, plan and coordinate the marketing of assigned conferences, exhibits and in collaboration with Product Marketing, Field Marketing, the Agency and Sales, in the development and execution of each Conference/Exhibit
- Conceptualize and implement booth/event design and layout for specific events based on marketing objectives, providing specifications to exhibit house, display requirements and special promotions as appropriate for the size and nature of the Conference/Exhibit
- Responsible for pre- and post- Conference/Exhibit management, including but not limited to, logistics, budget management, show service organization and ordering of booth components through HMH or show services as applicable and provide timely updates to team
- Ensure HMH policies and procedures are adhered to in the development and execution of Conferences/Exhibits
- Compose and distribute Conference/Exhibit Overview Kits as appropriate per Tier
9
Experience For Events & Marketing Manager France M / F-br-en Resume
- Manage travel arrangements for customers and VIPs
- Schedule, plan and coordinate all aspects of assigned exhibits/ events/sponsorships
- Conceptualize and implement booth/event design and layout for specific events based on marketing objectives, providing specifications to exhibit house, display requirements and special promotions
- Directs all aspects of hospitality for specific events. Including identifying sites, providing specification for graphics/invitations, selecting menus, entertainment and/or speakers and managing and adjusting onsite
- Coordinate the development of advertising/promotional materials and HMH’s social media strategy to enhance the marketing impact of exhibits and events
- Support event/exhibit on-site with registration, logistics, material distribution, set-up, tear-down
10
Experience For National Events Marketing Manager Resume
- Actively participate in weekly meetings and serve as a liaison to all internal teams and external clients
- Develop pitch materials/presentations for major presentations and high level retailer pitches
- Own sample product organizing, cataloguing and shipping (Includes dressing mannequins, unpacking boxes of product samples, organizing into category bins, purging old samples)
- Design and execute marketing programs to drive lead generation for prospective clients with a sharp focus on the seminar channel
- Life up to 45 lbs. and stand for long periods of time
- Oversee the seminar promotional budget
List of Typical Skills For an Events Marketing Manager Resume
1
Skills For Senior Events Marketing Manager Resume
- Effective oral communication with outgoing personality, strong interpersonal skills and professional demeanor
- Excellent communicator with superior verbal, written and interpersonal skills
- Detail-oriented and reliable with excellent time-management skills
- Strong interpersonal skills and ability to manage multiple stakeholders
- A career path that demonstrates increasing levels of responsibility, and proven success delivering measurable event marketing results
- Relevant work experience in marketing including experience marketing B2B products or services
- Proven experience conceptualizing go-to-market campaigns spanning multiple digital channels
- Experience in Marketing, with direct experience in event promotion and/or business to business environment
- Experience in Marketing, with direct experience in event promotion and/or the business to business environment
2
Skills For Events Marketing Manager Asean Amazon Web Services Resume
- Experience in Marketing, with direct experience in event promotion and/or the business to business environment
- Experience in Marketing, with direct experience in event promotion and/or business to business environment
- Analytical, project management, presentation, and problem solving skills
- 5-7/+ years of B2B marketing experience; preferably in a demand generation role with proven results
- Relevant marketing experience required with 3+years’ experience in Event Management
3
Skills For Events Marketing Manager, Business Marketing Resume
- High developed interpersonal and communication skills (verbal and written)
- Partners Effectively with Customers and Vendors
- Assist the Brand Experience Manager with the development of car2go's brand experience strategy. - 5%
- Works with marketing team to maintain strong brand standards and customer experience for all events
- React to changes seamlessly and effectively deal with stressful situations and deadlines without getting flustered or irritated
- Highly experienced with Microsoft Word, Excel, PowerPoint and Salesforce.com, experience with GoogleDocs, and event management software Splash
- Designing and executing successful online customer experiences, from event store merchandizing to design of creative elements
- Engineering, product design, or other technical background/experience
4
Skills For Special Events & Marketing Manager Resume
- Marketing automation experience with Eloqua or similar
- Demonstrated success in event project management, campaign marketing, and/or consulting with an ability to thrive in a changing environment
- Experience in deriving, analyzing and utilizing customer insight
- Experience managing strategic events (both sponsoring and hosting)
- Demonstrated success in marketing planning, field marketing, event management, and/or project management
- Experience with digital fabrication (3D printing, CNC, etc.) or 3D CAD modeling
- Has a proven track record of leading and executing successful, polished events
- Experience running analytics and evaluating data
- Consumer marketing & event management and planning experience
5
Skills For Events Marketing Manager, Eurofinance Resume
- Experience managing events marketing budget
- Events marketing experience, ideally in advertising or technology
- Manage all event related vendors and agencies; including promotional material, staffing, event production, and hard goods agencies. - 15%
- Has experience working closely with senior executives
- Experience in marketing, events management, or communications
- Experience of working with SLTs directly rather than just indirectly
- Experience training brand ambassadors
- Experience with budgeting and finance is desired
6
Skills For Live Events Marketing Manager, Midwest Resume
- Strong familiarity with digital and marketing automation best practices
- Experience managing large tradeshows and events
- Event marketing experience
- Experience using team/project management software (Asana)
- Experience with CRM Salesforce.com and marketing automation tools like Marketo
- Intelligence and Good Sense
7
Skills For Business Partner Events Marketing Manager Resume
- Operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer
- Manage multiple projects at the same time and prioritize, plan and delegate
- Knowledge of retail and/or Ecommerce with commensurate work experience
- Experience of project management across multiple stakeholders/teams
- Industry experience
- Manage time and juggle multiple priorities to execute high-quality deliverables
- Strong knowledge of Microsoft Office applications (Word, Excel and PPT)
- Proven knowledge of industry tools, such as SalesForce, Cvent, RegOnline, DoubleDutch, RainFocus, etc
8
Skills For Experiential Events & Marketing Manager Resume
- Strong cross-functional partner who can rally people behind our events
- Self-motivated; Ability to prioritize and organize varied project dimensions
- B2B DM experience
- Develop strong branded play statements at Toy Fairs, events, summits and product/retail hallway resets
- Experience leading and successfully executing B2B events and conferences, roundtables and/or forums
- Own an annual budget, managing the budget resourcefully and finding entrepreneurial ways to deliver unique experiences to customers
- Develops and maintain strong relations with PMG, Agency Partners, Marketing team, In-store team, Real Estate and Facilities and local Microsoft Office
- Customer marketing experience
- Good working knowledge of Outlook and WebEx
9
Skills For Events & Marketing Manager France M / F-br-en Resume
- Relevant event management/marketing experience
- Execute events programs while ensuring innovative event experience
- Design and deliver reports and metrics on strategic effectiveness of event and trade show programs, developing metrics to assess success
- Experience using industry tools such as SalesForce.com and Pardot
- Maintain effective internal communications to ensure that all relevant company functions are informed of program objectives, strategies, and tactics
- Proven ability to engage and persuade
10
Skills For National Events Marketing Manager Resume
- Develop, produce and distribute quarterly reports on event effectiveness
- Lead cross-functional teams to ensure placement and accurate representation at flagship events in priority markets globally
- Build out an events roadmap that extends beyond the traditional event experience and that aligns with organizational objectives
- Manage your time, and juggle multiple priorities
- Event marketing experience, ideally B2B
List of Typical Responsibilities For an Events Marketing Manager Resume
1
Responsibilities For Senior Events Marketing Manager Resume
- Sharing your plans with a broader team, and using data and customer insights, getting their buy-ins on your vision
- Driving Amazon growth by increase new customers as well as engagement during topical events
- Analysing and sharing relevant metrics and best practices from the executed initiatives across the organisation
- Working knowledge of industry tools such as Salesforce, and Marketo
- Working closely with category teams to decide on and secure appropriate selections for the event
- Willing to work nights/weekends as needed based on Conference/Exhibit schedule
2
Responsibilities For Events Marketing Manager Asean Amazon Web Services Resume
- Align with the EMEA marketing campaigns team to evangelize and extend the campaign messaging for an integrated programmatic approach to experiential marketing
- Adept at problem solving and professionally overcoming changes and roadblocks
- Track record of developing targeted marketing campaigns across verticals, solutions and products to drive adoption
- Exposure to marketing automation and campaign management using Marketo
- Social media savvy and a keen enthusiasm for everything Digital Marketing
- Manage project timelines and weekly reporting
- Feel for brand, creative approach and the passion for storytelling
- An amazing project manager with a positive attitude and collaborative approach
3
Responsibilities For Events Marketing Manager, Business Marketing Resume
- Familiarity with Marketo (or comparable marketing automation tool) and Salesforce
- Self motivation and personal pride in producing output of high quality
- Own the development of the NA event strategy/roadmap and oversee all aspects of planning, production, and execution of events, from large-scale to small. - 20%
- Management of Tier 1 Brand Events (planning, execution, onsite support). - 10%
- Support full execution of programs in collaboration with product marketing, demand gen, web and PR teams, etc. as needed
- Collaborate with PMM on earned and owned speaking opportunities
- Able to travel including on weekends
- Research market to identify new opportunities
4
Responsibilities For Special Events & Marketing Manager Resume
- Partner with Marketing, Public Affairs, and Regional teams to research, produce, and execute events that effectively drive awareness and leads for WeWork community and locations (including launch events, conference presence / sponsorships, pop-ups, field activations, etc)
- Drive and manage the internal and external events strategy and creative development, including budgeting, processes, programming, and working with internal and external partners
- Actively source quality partners and vendors to negotiate best in class rates, facilitate project management and invoice payment
- Lead, build and maintain event run of shows and advance to the necessary parties, with focus on premium consumer journey
- Collaborate with functional partners in Community, Sales, Public Affairs, Brand, Email to Marketing, A/V, Ops and Security for internal and external event needs to ensure maximum attendance, appropriate staffing and flawless execution
- Manage day-to-day troubleshooting including check in, fulfilling riders, deliveries, A/V, seating charts, load in/out, etc). Serve as HQ liaison for special events (e.g. Creator Awards) in the region
5
Responsibilities For Events Marketing Manager, Eurofinance Resume
- Strong interpersonal communications, respectful of people no matter their role
- Actively create and refine best practice documents
- Results driven and able to ensure completion of tasks
- Highly detailed oriented and ability to work in high stress situations
- High integrity, dependability, responsibility, accountability, self-awareness and empathy
- Develop and implement a Public Sector Event and Industry Association marketing plan with the goals to grow revenue and sales on top business priorities and build thought leadership awareness in everything we do
- Act as main marketing interface with internal teams to ensure their event expectations are met and or exceeded; manage all aspects of tradeshow event execution for each team. Prepare event programs and confirm all necessary preparations are in order and within budget
- Ensure program branding (marketing materials, signage, and displays) at all events meet Conduent requirements and marketing/branding goals
- Develop, plan, produce, and measure the success of special events for VitalSource North America Higher Education
6
Responsibilities For Live Events Marketing Manager, Midwest Resume
- Work with the North America Higher Education sales and marketing teams to secure event locations, recruit speakers, plan event logistics, and execute successful, informative events that build the VitalSource brand and establish VitalSource as a thought-leader
- Serve as the central point of contact for all Level 7 event and special project activities for the flagship Microsoft Store on Fifth Avenue
- Execute various Microsoft Loft events, with and without agency partner support, including product highlight events, seasonal moments, product launches, PR events and partner organization events
- Brief marketing team on support requirements for events, co-ordinate with in-store visuals, outbound advertising, PR and social representatives to drive awareness and support for live streams/broadcasts
- Develop and maintain Event and Operation Guides, briefing documents, event run of show and staff resourcing plans
- Manage event v-team and drive accountability across v team members
- Point person for all onsite activations on Level 7
- Proactively reviews events and drives recommendations for improvements for future events including but not limited to: customer experiences, efficiency and effectiveness, operations and equipment
- Partners with marketing to identify opportunities to advance event reporting to drive a more robust lead capture strategy
7
Responsibilities For Business Partner Events Marketing Manager Resume
- Be a trusted advisor and have a deep relationship across the Corp and local teams, ensuring Flagship standards are listened to and addressed and additional budget secured where needed
- Manages events-related advertising (print and digital) for Marcus & Millichap, MMCC and IPA
- Manages events-related marketing materials schedule and calendar
- Leads the team’s efforts on PowerPoint presentations and event marketing collateral for key external and internal events, conferences and trade shows
- Manages association and conference sponsorships
- Project manages marketing projects for event throughout the process from concept to completion including content, copywriting, layout, design, working with internal clients often Specialty Executives, Senior Management and Division Managers, etc. to graphic designers and Event Managers and coordinators
- Ensures all submissions are submitted on time and meet specifications
- Writes and maintains company profiles for use by outside organizations related to tradeshows and industry events
- Writes and maintains events-related website content
8
Responsibilities For Experiential Events & Marketing Manager Resume
- Writes and maintains agent and management biographies
- Works with senior executives to write communications for attendees of company sponsored events
- Writes a variety of internal announcements for agent and employee recognition
- Customer service (white-glove service) oriented
- Develop event playbooks, tip sheets, updates and templates to create consistency across financial services global events, to automate the event communications process and to advise Sales
- Design small to mid-sized customer events, owning all project management and end-to-end planning and execution
- Identify internal experiential opportunities to make AWS more accessible to financial services customers and to grow awareness within the industry
- Act as a liaison between the business unit, corporate events and regional event owners
- Develop a plan to use social media to promote event activity
9
Responsibilities For Events & Marketing Manager France M / F-br-en Resume
- Manage team events calendar and ensure that team activity is also reflect on organizational calendar
- Work with external design and promotional teams to design event and promotional collateral
- Work on multiple projects at the same time, get things done, get them done right
- Meet with the VP of Marketing and head of Sales to discuss and plan event calendar and specifications such as scope, format, budget, administrative details, attendees, communications and special requirements
- Source venues and negotiate contracts and organize for local and cross country client facing events
- Oversee events from preparation, shipping, and set-up/teardown to ensure adherence to planned show layouts, compliance with regulations, cooperation between vendors, resolution of issues, and overall satisfaction of attendees
- Convenient office location in downtown Boston, across the street from North Station and TD Garden, with an entrepreneurial “start-up” environment and talent to match!
- Cutting edge digital open source technology stacks and high volume global transactions that have a positive impact on students, instructors, and institutions of higher learning
- Has good judgement, make right on-brand decisions when it’s called for, and know when to seek approval
10
Responsibilities For National Events Marketing Manager Resume
- Use hard data and metrics to make and support decisions
- Capability to meet our technical requirements, which include Excel, and the ability to learn XML basics and our in-house tools, quickly
- Excel in a complex, fast paced work environment
- Highly proficient in Microsoft Office, database management, and donor database systems
- A creative mind-set and an eagerness to learn
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