Field Marketing Coordinator Resume Sample
Work Experience
- Partners with the company’s Compensation department and provides data to validate or dispute production pay, based on established targets
- Work proactively in the field to communicate and implement all relevant marketing functions to the company’s affiliated real estate agents
- Work proactively with real estate agents to support marketing needs and business goals, with all efforts focused on delivery of the Company’s Agent Value Proposition
- Work closely with the marketing team to communicate new tools and agent resources including but not limited to CRM, marketing platform, social media and advertising
- Maintain a significant presence in the local branch offices presenting at meetings, scheduling one-on-one agent sessions and conducting small group training
- Help develop and execute the company’s marketing plan, including advertising, strategies and tactical implementation
- Preparing and disseminating communications and instructions in advance of promotional launches and marketing initiatives
- Work with marketing leadership in VIP recruiting opportunities, business development opportunities, and agent retention efforts on occasion
- Interpret projects/project request form - assess best way to complete required piece in a timely manner keeping deadlines in the forefront and a priority
- Maintain an open communication with the Creative Group, Field Production Designer and Field Representatives to filter questions, revisions, and assets needed to create a project, and finish on time or ahead of schedule
- Partner with a Field Production Designer and Creative Group Design Staff to complete field materials on time and on-target
- Customize campaigns and address new opportunities
- Document customizations and customer contacts in SalesForce.com
- Collect Responses and convert to leads
- Coordinate shipping projects with on-site Copy Center and outside vendors
- Manage and assist with assembly projects
- Report all projects to Field Marketing Leadership and Administrative Assistants
- Maintain files and storage space
- Maintain master copies of correlations, sample presentation folders, and project request forms
- Maintain a tally of premium inventory for assigned region
- Assist with coordinating projects for the National Sales Meeting
- Work with local Sales Director, Managers and Sales teams to fulfill requests for promotional materials not available for order on front end site (i.e., larger ticket promotional items)
- Manage and fulfill lobby event requests and subsequent materials for each event
- Assist marketing manager with miscellaneous fulfillment requests
Education
Professional Skills
- Strong oral and written communication skills, including analytical writing skills and the ability to create marketing copy
- Strong analytical skills (including Microsoft Excel) and experience with reporting and data analysis
- Strong communication and interpersonal skills. Ability to handle small copywriting jobs, as well as presentation writing and presentation development
- Excellent relationship-building skills and willingness to collaborate with a team
- Strong analytical skills working with spreadsheets
- Effective time management skills – able to prioritize, multi-task : managing multiple projects and account locations,
- A self-starter who possess excellent organizational, project tracking, presentation and communication skills
How to write Field Marketing Coordinator Resume
Field Marketing Coordinator role is responsible for research, design, reporting, digital, microsoft, presentation, analytical, marketing, retail, training.
To write great resume for field marketing coordinator job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Field Marketing Coordinator Resume
The section contact information is important in your field marketing coordinator resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Field Marketing Coordinator Resume
The section work experience is an essential part of your field marketing coordinator resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous field marketing coordinator responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular field marketing coordinator position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Field Marketing Coordinator resume experience can include:
- Strong cross-functional team, interpersonal, and influencing skills
- Analytical skills, especially in areas of measuring campaign effectiveness
- On-site at live events, have an enthusiastic and effective presence, while being a brand ambassador to create a positive attendee experience
- Experience with designing, implementing an annual marketing, communications and public relations plan
- Strong track record with developing, implementing and/or managing a multi-channel communication plan
- Professional experiential marketing or field marketing experience
Education on a Field Marketing Coordinator Resume
Make sure to make education a priority on your field marketing coordinator resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your field marketing coordinator experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Field Marketing Coordinator Resume
When listing skills on your field marketing coordinator resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical field marketing coordinator skills:
- Strong creative, strategic, analytical, organizational and sales skills
- Multitasking skills essential
- Demonstrated successful experience with making presentations
- Dynamic communication skills – an ambassador for Sodexo to our clients and our customers,
- Basic Functional Experience – 2 years of experience
- Bring Innovation and Creativity to market our various Food Operations, increase sales and branding, generate strong following on social media, etc
List of Typical Experience For a Field Marketing Coordinator Resume
Experience For Account Coordinator Field Marketing Resume
- Experience in Sales or Marketing for Construction Supplies
- Proven background of historic sales success
- Research and proactively present ideas on how to improve local marketing efforts in the field
- Field all questions from our leaders regarding LSM in a timely and professional manner
- Act as main point of contact for local marketing requests from our PR agencies
- Develop a plan for quantifying all LSM initiative and determine ROI metrics
- Field questions on external opportunities (publications, networking events, etc.)
- Provide support to marketing team members as needed
Experience For Senior Field Marketing Coordinator Resume
- Develop and improve event processes and strategies, collecting input from cross-functional teams
- Coordinate project management of deliverables across internal marketing teams
- Follow up with Sales teams to ensure event materials (table cloths, business card drums, pop-up booth, etc.) are returned to local offices after events
- Coordinate smaller events (deadlines, materials to event, attendees, etc.)
- Assist Sales teams with set-up and attendance at larger trade show events
- Update event calendar on a regular basis and communicate to Sales teams
Experience For Kentucky Field Marketing Coordinator Resume
- Assist with promotional item research and coordination
- Work with Territory, Regional, District, Store Management and the Credit Division to develop and implement plans to achieve Kohl’s Charge new account acquisition, activation, and sales goals in assigned territory
- Utilize Field relationships to help inform applicable Marketing, Credit, LP, HR, and Customer Service partners of in-store execution and market level strategic insights
- Manage and fulfill lobby party requests and subsequent materials for each event
- Flexibility to travel as needed and work days, nights, weekends and holidays as needed
- Strong computer skills – specifically knowledge in Microsoft Office programs, Google Calendar, Google Docs, experience with internet research and implementing online marketing campaigns
Experience For Zico Field Marketing Coordinator Resume
- Strong understanding of social media tactics and capabilities
- Use expertise and creativity for innovative marketing recommendations and solutions
- Be responsible for and own logistics planning for a range of tradeshows/state society conferences
- Help drive partner adoption and utilization of Tenable-led campaigns, promotions and tools
- Physical Ability to travel daily
- Promote the DEWALT, Powers, and Proto brands by effectively utilizing marketing programs, leveraging field resources, and distributor and end-user product training
- A sense of urgency and a ‘can do’ attitude
- Provide regular updates to leadership on LSM progress and results
- Review and facilitate all contracts for LSM initiatives and upload to internal database once complete
Experience For Coordinator, Field Marketing Resume
- Manage timelines as needed
- Creatively plan, develop, and execute targeted field marketing and event campaigns, including managing timelines and logistics for both hosted and sponsored events
- Manage inventory and shipments of collateral and swag for East Coast events
- Partner with our social and PR teams to identify opportunities to generate press and social media content to promote events programs, ensuring messaging and goals are achieved at events
- Work with other members of the Demand Marketing, Sales, Account Management Partner and Product Marketing teams to ensure demand generation campaigns are integrated and supported through cross-functional readiness
- Leverage relationships with local and national associations, partners and industry influencers Intimately understand the sales cycle and buying cycles by segment to identify opportunities to maximize lead generation, pipeline contribution and sales opportunities
- Evaluate, analyze, and clearly report on program performance, demonstrating return on program dollars spent, recommending adjustments or changes as needed to optimize results
Experience For Field Marketing Coordinator Resume
- Assists in the coordination and implementation of broad marketing strategies and performs detailed research and analysis to support those strategies
- Reviews internal and external collateral materials, proofreads content, ensures appropriate and consistent branding
- Provides generalized administrative support with direct responsibility for major organizational goals
- Serves as a liaison to others within/outside the department/company regarding administration issues in areas such as accounting (expense reports), marketing (proposal collateral, client events), client and meeting coordination, research and ongoing maintenance of the field marketing calendar
- Experience supporting marketing programs with demonstrated ability to exceed targets
- Experience in B2B field marketing or sales initiatives
- Participate in team brainstorms and support with ideation research and packaging
- Conduct quality control of program documents, reporting, photos submitted from the field teams, organize and archive
Experience For Account Coordinator Field Marketing Resume
- Create field team activity reports, recaps and metric tracking documents for all assigned events
- Attend team meetings, create agendas, take and distribute internal and client-ready notes
- Assist with the oversight of in-market field team activity, grassroots activations, and experiential events
- Create run of show docuements, field activity go to market plans, and activation plans
- Assist with identifying vendors and partners to produce field related / experiential activation assets – i.e. uniforms, collateral, signage, event sets, premiums, etc
- Assist in developing copy poins and verbiage for field related campaigns or programs
- Track sweepstakes & contest winners paperwork and assist with fulfillment of prizing
- Motivated, self-starter, takes initiative – someone who is genuinely interested in the event, experiential and field marketing industry
- Plan and execute multiple events and sponsorships across the S. Texas region including Houston, Austin, San Antonio and Kerrville
Experience For Senior Field Marketing Coordinator Resume
- Track and manage inventory, fulfill supplies as needed for the field teams
- Work with agency partners, client support teams, sponsorship contacts, event location contacts to deliver or request relevant information as requested by account services team
- Keep in constant contact with Account Team Director, Field Director and Market Leads to assist with any needs, answer questions, create documents that are needed
- Create various calendars /schedules / presentations / outlines / recaps
- Creative and strategic thinker who has a pulse on tech, digital & social trends
- Manage, plan and execute signature events, forums, conferences, trade shows, banking center openings, sponsorships, and other misc. meetings. Execute event overflow projects as assigned from other markets in support of team
- Proactively assist Market Executive Leadership and Marketing/Field Brand Manager in identifying, defining and activating planned event activity; verify budget, timing and other executional parameters prior to initializing execution. Create and follow approved Action Plans
Experience For Kentucky Field Marketing Coordinator Resume
- Coordinate event logistics by engaging and supervising vendors, contractors, caterers, tradeshow booths and all display inventories
- Communicate to and coordinate the involvement of all business lines to maximize impact and synergy of each event
- Assist with development of new ideas for event execution that create ongoing budget and operational efficiencies while promoting the Comerica brand for retail and business leads. Document and share best practices
- Follow approved Marketing Processes including working appropriately with internal teams such as Brand and Ad Services and external teams such as Legal and Compliance specifically those involving marketing material development
- Document all event activity on national calendar, in online registration and in sponsorship administration systems and provide regular reporting and recaps for management including measurable metrics and secondary business impact (e.g. public relations exposure, Marketing HQ, National Event Calendar)
- Input and update Post Event Report after event. Collect attendance and survey data whenever possible and add to team database. Create and distribute attendance reports as needed for executive management review
Experience For Zico Field Marketing Coordinator Resume
- Solicit and post details on events within region at least bi-monthly and whenever field projects are assigned. Maintain proactive and regular communication with business unit contacts. Regularly review event postings for geographic region to assure they are complete and appropriate
- Pro-actively manage planned activity and established lead times in order to improve turnaround time and minimize incremental vendor costs; also provide adequate and accurate information during the creation of creative briefs
- Set appropriate expectations among internal clients regarding lead times and educate/manage those clients regarding creative development processes; effectively convey the implications when necessary
- Manage overall process so that rush requests are invoked in no more than 5% of originated projects (excluding those mandated by required legal activity or specific exceptions sanctioned by the CMO)
- Provide Support to Field Marketing Director and Region Marketing Managers on projects as needed
List of Typical Skills For a Field Marketing Coordinator Resume
Skills For Account Coordinator Field Marketing Resume
- Strong understanding of fundamental design principles including layout and color theory
- Experience in leading associate training programs
- Trusted, proven, industry-leading products
- Solid writing and document layout capabilities
- Experience with new and social media, online, and traditional advertising
- Experience using the Microsoft Office Suite (Word, Excel, PPT)
- Experience in general marketing
- Experience managing events through online web based registration system such as CVENT or SPLASH
Skills For Senior Field Marketing Coordinator Resume
- Experience presenting to management groups
- Financial services or banking experience
- Word processing, spreadsheet and database software experience
- Up to two years of experience marketing to new prospects or customers
- Analyze and measure effectiveness of marketing campaigns, programs and tactics
Skills For Kentucky Field Marketing Coordinator Resume
- Experience in Sales or Marketing for Construction Supplies
- Experience in Sales or Marketing
- Proven background of historic sales or marketing success
- Display good judgment in determining “on-brand” and “off-brand” field requests to ensure all LSM work aligns with the larger strategy
- Experience working in a business office environment
- B2B or B2C marketing experience
- More than 40 years of experience with the energy of a start-up
Skills For Zico Field Marketing Coordinator Resume
- Experience with project coordination of multiple concurrent programs, in a fast-paced setting
- Drive the collection of content, preparation, and distribution of integrated marketing plans prior to each campaign
- Coordinate local field opportunities prior to campaign launch
- High Performer: A demonstrated ability to thrive in a fast paced, entrepreneurial and high growth environment
- Establish strong relationships with our field leaders, positioned as their main point of contact on LSM
- Preparing, managing, and following up on designs for project deadlines
- Using our clients' branding guidelines as templates for new flyers, mail pieces, etc
Skills For Coordinator, Field Marketing Resume
- Outgoing and entrepreneurial spirit
- Coordinating final designs for print production or distribution
- Marketing budget requests, allocations, and claims processes that originate from Presidio partner organizations
- Marketing knowledge – Understanding and execution of integrated campaigns, event-based marketing, variety of channels, metrics and analytics
- Responsible for creating, implementing and measuring the success of
Skills For Field Marketing Coordinator Resume
- Document and maintain marketing plans as required to maintain a rolling quarterly planning process
- Digital & social campaign support including research, tracking, viral seeding, content capture
- Manage processing and tracking of invoices on behalf of Field Marketing Managers. Manage and forecast a full year budget
- Drive active awareness of the brand, messaging, positioning and marketing programs across the sales teams
- Assist with budget tracking document for Field Marketing and Accounts Payable representatives
Skills For Account Coordinator Field Marketing Resume
- Track record with influencing, driving continuous improvements
- Field and channel marketing execution and ROI tracking to enable pipeline generation
- Coordinate marketing materials to support national and local efforts and track LRM spending
- Develop a deep understanding of our field and their market-specific marketing needs
- Create event and field activity routing and scheduling calendars and client-ready documents
Skills For Senior Field Marketing Coordinator Resume
- Support in the hiring and training of in-market field teams
- Assist with data collection, tracking and reporting
- Develop custom consumer programming as needed, inclusive of working with agencies, Imageworx and legal departments
- World’s leading mainframe-dedicated software company
- Coordinates all unit marketing initiatives to drive sales growth
- Coordinates unit specific strategic business plan/marketing plan and its implementation, communication, and evaluation
- Identifies needs and makes recommendations for increasing voluntary meal plan sales
Skills For Kentucky Field Marketing Coordinator Resume
- Implements Sodexo’s national, divisional and regional marketing initiatives
- Manage multiple projects and working in a fast-paced environment. Can meet tight deadlines
- Technical expertise using design software such as Creative Cloud (InDesign, Photoshop, Illustrator)
- Take direction from the Marketing Specialist to produce high-quality, original, creative print and digital communication pieces
- Understand and execute clients' branding guidelines
- MQL, SQL/Opportunity contribution to Americas sales goals as defined by Region Marketing Leader
- Alignment of marketing plan, mix, and goals to sales strategy, plan and targets
- Collaboration and engagement with regional and shared service marketing departments
- Be self-motivated, ability to work using own initiative
Skills For Zico Field Marketing Coordinator Resume
- Implements cascaded internal/external communication through Websites/Social Media/Innovation Sharing/Best Practices
- Ensures all LRM information is organized for communication to the field team partners, including executive summaries, program performance
- Develop and Maintain local restaurant marketing activity calendar by brand
- Support other BBI Field Marketing projects as needed
- Knowledge of general retailing practices and operational procedures
- Event production, event marketing or a related field
List of Typical Responsibilities For a Field Marketing Coordinator Resume
Responsibilities For Account Coordinator Field Marketing Resume
- Manage flow and dissemination of Southeast Region and brand team communication, including but not limited to quarterly marketing memos, priority retail playbook, brand playbooks, national sampling tours and FBU communication and execution
- Creative, proactive, and detail-oriented with good analytical skills
- Detail oriented and strong project management skills
- Detail-oriented with organizational skills – able to juggle multiple things at once
- High-tech sales or marketing/ events experience, preferably in a field facing role
- Evaluate, measure and report on strategic effectiveness and ROI for program efforts across In-Person events and Growth marketing programs
Responsibilities For Senior Field Marketing Coordinator Resume
- Collaborate with sales management and field sales personnel to create tools and programs that ensure efficient and effective execution
- EXPERIENCE: At least two years as Brand Assistant or similar
- Good attention to detail in order to ensure all KPI’s are met
- Overall 2-4 years of experience preferably gained in a fast paced, customer centric environment
- Assists in the execution of marketing ABM tactics that build awareness and drive growth, including e-mail, webinar, online marketing, social media, events, etc
- Execute coupon planning, execution and tracking
- Coordinate region sampling and sponsorship events, including ordering product from warehouses for local sampling events as needed by Field Marketing Manager and Senior Foodservice Field Marketing Manager
- Builds working knowledge of the marketing funnel, and proactively addresses routine issues
Responsibilities For Kentucky Field Marketing Coordinator Resume
- Work on multiple, simultaneous field marketing programs that require both strategic thinking as well as high-speed tactical execution
- Take direction from the Marketing Specialist to produce high-quality, original, creative print and digital advertising and communication pieces
- Coordinate Annual Marketing Forum Meeting
- Run sales, distribution and competitive data reports as needed to support full marketing team
- Follow local promotional packaging (LPP) process to administer can panel and bellyband artwork for the region, as well as manage can panel calendar
- Navigate and manage internal software tools including Salesforce and proprietary databases
- Proficiency in Microsoft office applications, including: MS Excel, Outlook, Word, and PowerPoint
- Maintain current print media catalogue of brochures, rack-cards and other client facing documents
Responsibilities For Zico Field Marketing Coordinator Resume
- Communicate with clients and be dedicated to providing consistently genuine, friendly, personable and professional service
- Educate and develop rapport with internal/external customers with a special emphasis on building a partnership with our client
- Maintain marketing information on intranet, company, and/or client websites, social media
- Create monthly marketing calendars and host events to engage student and employee participation
- Coordinate all unit marketing initiatives to drivesales growth and track results
- Manage Field Marketing Distribution List
- Draft and distribute Marketing Flashes
- Ensure field marketing distribution of council decks and minutes
Responsibilities For Coordinator, Field Marketing Resume
- Maintain online event marketing calendar. Regularly communicate updates to relevant stakeholders
- Regularly research and present new event opportunities in targeted fields which support Workday’s current marketing strategy and program mix
- Continually identify, propose, and implement cost-saving opportunities
- Provide support on new business presentations, create internal presentations and external sell sheets
- Manage flow and dissemination of Region and brand team communication, including but not limited to quarterly marketing memos, priority retail playbook, brand playbooks, national sampling tours and FBU communication and execution
- Develop custom consumer programming as needed, inclusive of working with agencies and legal departments
- Position interacts with regularly with Marketing and Communications, market and sales leadership
- Maintains a robust sales and marketing tool kit/wiki, including data sheets, case studies, product decks, training materials, newsletters, and any other tools needed to arm our field marketing and sales teams with the tools they need to close business
Responsibilities For Field Marketing Coordinator Resume
- Gathers documentation on ROI of marketing tactics, campaigns, and channels, then compiles informational reports
- Help manage organization facing events calendar and updates
- Maintains demand campaign/program calendars to ensure coordinated execution
- Supports event and tradeshow participation
- Manages expenses to a budget
Responsibilities For Account Coordinator Field Marketing Resume
- Work in a fast –paced, rapid growth, environment
- Maintain SOW & PO spreadsheet for the team
- Execute Customer Welcome Kit program
- Travel to local branch offices in Manhattan and Brooklyn
- Self-motivated, detail oriented, creative problem solver
Responsibilities For Senior Field Marketing Coordinator Resume
- Produce press releases on a regular basis and work directly with media outlets at a national and local level to produce positive news stories for both digital and print
- Coordinate and product client communications and reports
- Execute multiple projects at once and meet scheduled deadline
- Supports and maintains the communication of all Local Restaurant Marketing (LRM) activity within the BBI brands for the agency partners, operations, training, and field marketing managers
- Administrative support of LRM material, communication, and tracking
- Coordinate Communication Materials for the field team (i.e., newsletters, brochures, manuals, etc.)
Responsibilities For Kentucky Field Marketing Coordinator Resume
- Supports growth by executing growth initiatives, including: Non-Mandatory Sales/Pricing/Retail & Catering/New Sales & Retention/eCommerce & Mutualized Promotions
- Executes cascaded plans intended to increase customer insight/satisfaction through Surveys/Focus Groups/Engagement Promotions and relevant technology
- Supports program awareness through a physical presence at site
- Execute multiple projects at once and meet scheduled deadlines
- Maintain and organize our internal file management system as needed
- Proven track record of increasing voluntary meal plan sales and/or sales dollars or sales volume and be able to provide examples of marketing strategies that were implemented
- Food retail marketing experience - meal plan sales, merchandise designs, program development and execution, and visual merchandise upgrades that are current with market trends
- Background and success in implementing marketing into social media and websites
Responsibilities For Zico Field Marketing Coordinator Resume
- Partner with General Manager and other managers to develop impactful marketing strategies
- Coordinate local opt in vendor programs to include asset trafficking and program analysis
- Coordinate local sales driving opportunities
- Develop and maintain BDP sharing house/platform
- Responsible for the roll-up and summarization of local budgets and flowcharts