Global Brand Manager Resume Sample
Kavon Nitzsche
512 Mohr Glens,
San Francisco,
CA
+1 (555) 985 1535
Work Experience
Global Brand Manager
08/2015
-
PRESENT
Houston, TX
- Implementation of overarching brand strategy: collaborating with Global Brand and Product Marketing teams, as well as international Edwards marketing teams to develop robust international marketing campaigns that support key THV initiatives and product launches
- Partnering with and managing creative agencies and other partners to develop and execute marketing tactics that align with greater brand strategy and support the needs of THV
- Oversight, development, and management of various marketing efforts relating to a wide range of marketing needs. (Including but not limited to: promotional, sales, exhibit/congress, training, and professional education.) Not only ensuring the quality and timeliness of these projects, but also making certain they align with brand strategy
- Working closely with internal functions in various capacities, such as ensuring consistency with corporate branding and managing approvals on promotional. materials with Regulatory Affairs, along with additional collaboration with Clinical and Medical Affairs, sales, compliance, and more
- Management of media plans and media insertions, both print and digital
- Following the positioning, messaging and media activity of competitors and making sure our media efforts are worthwhile and effective by tracking metrics and performance
- Understanding markets, audiences, and geographies and consistently evaluating brand strategy to ensure differentiated and meaningful market positioning
Senior Global Brand Manager
08/2008
-
07/2015
Detroit, MI
- Establishing and managing timelines, budgets, and resources for multiple projects
- Manager, Brand Design Mainstream Growth - avid
- Manager, Brand Design – Holiday Inn Express
- Manager, Global Brand Design – Hotel Indigo
- Fruit Shoot new innovation/ propositions
- New high-end/ new brand investigation
- New packaging and sustainability solutions
- This role requires up to 10% travel (internationally/domestically), including overnight stays
- Assist the Director of Global Marketing in marketing planning and product introduction by participating in planning and development meetings; coordinate the implementation of approved marketing plans
Senior Director, Global Brand Manager
02/2005
-
02/2008
Phoenix, AZ
- Responsible for coordinating with in-house creative staff, freelancers and select advertising agencies in the development of marketing materials, advertising and public relations
- Develop communication and project plans
- Establish key media relationships, especially with trade and industry publications
- Lead the development and implementation of marketing campaigns
- Work with vendors, advertising agencies, photographers, media, trainers and event planners to coordinate approved marketing campaigns and needed support material
- Work at a branding agency or with a leading CPG, entertainment or consumer high-tech company in a brand-focused role
- Partner ‘hands on’ across functions and geographies to ensure executions deliver on brand expression system
Education
University of Phoenix - Greenbelt Learning Center
2000 - 2005
Bachelor's Degree in Business
Professional Skills
- Strong interpersonal skills and ability to operate effectively in a collaborative matrix
- Strong decision making and prioritization skills
- Strong decision making and prioritization skills required
- Strong listening and superior relationship-building skills, positive attitude
- International working experience and intercultural social skills highly valued
- Strong analytic skills and the ability to turn "insights to actions"
- Having experienced at least 4 years in marketing positions in the pharmaceutical industry, including field experience
How to write Global Brand Manager Resume
Global Brand Manager role is responsible for digital, design, marketing, retail, english, integration, finance, training, oncology, architecture.
To write great resume for global brand manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Global Brand Manager Resume
The section contact information is important in your global brand manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Global Brand Manager Resume
The section work experience is an essential part of your global brand manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous global brand manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular global brand manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Global Brand Manager resume experience can include:
- Analytical / quantitative acumen with strong knowledge of key syndicated data (Nielsen/IRI) and experience developing business cases
- 1-2.5 years of marketing experience in developing consumer products
- Lead scorecard and reporting for Good/Value diapers
- Experience in a similar role
- Drive new brand launch plans within assigned group of products and define roll-out priorities
- Experience leading innovation projects with remote cross-functional team
Education on a Global Brand Manager Resume
Make sure to make education a priority on your global brand manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your global brand manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Global Brand Manager Resume
When listing skills on your global brand manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical global brand manager skills:
- Strong project management skills and understanding of NPD process from ideation to execution
- Demonstrated experience in developing, executing and managing programs or promotions
- Experience in developing brands from strategy through execution across multi-channel digital marketing campaigns and/or product experiences
- Solid and demonstrable experience working in a brand and or marketing team for a brand that has an international focus
- Establish an independent view, effectively collaborate in decision-making, and work in a team environment
- Strong Customer Focus and Marketing Experience
List of Typical Experience For a Global Brand Manager Resume
1
Experience For Senior Global Brand Manager Resume
- Experience in branding/marketing communications of medical device, biotech or pharmaceuticals required, preferably in a global setting
- Digital Marketing and Shopper Marketing experience is required
- Communicate and align local marketing and sales teams to implement the marketing programs
- Translates positioning into brand building strategies. Evaluates impact to brand and business
- Deep understanding of digital communication and ability to develop creative ideas & executions across digital marketing channels
- Actively build knowledge & expertise around brand management, defining standards for ‘on brand’ executions
- Maintain an ongoing and collaborative relationship with the production and development teams and provide inspiration for future development
- Sets standards for the sub-projects they lead while adheres to the procedures that are set by the global Marketing
- Represents Mars Wrigley Confectionery marketing on key cross functional business strategies and initiatives
2
Experience For Global Brand Manager Dtg-tc Resume
- Support the development of strategic marketing plans and to aggressively meet business goals
- Develop and present Market/Consumer/Category trends to key Customers. Establish The French’s Food Company as the Category expert
- Analyzes business trends and clearly understands competitors’ 4Ps strategy
- Work cross functionally across various teams
- Direct brand stewardship Colourtrip & Copyright colour
- Business risk if the job holder makes the wrong decisions
- Material impact on TIGI business and equity. Critical role for business
3
Experience For Senior Director, Global Brand Manager Resume
- Monitor market trends and competitors’ activities to identify opportunities to reinforce the brand
- Work closely with the production teams to input on the brands development across multiple areas: design, scripting, music, content, theming, to ensure that top line, strategic brand and commercial objectives are considered at early stages of development and production
- Work with the production team to undertake research as required to inform future brand strategies and development
- Work closely and collaboratively with key global commercial and product development heads, being the point contact between these functions and the production teams, to ensure that their input and feedback is sought and evaluated in consideration of the overall creative, strategic development and brand integrity
- Define and develop, in conjunction with the wider teams, global brand DNA and clear positioning strategies
- Use sound brand judgement to balance the needs of the wider division with the creative brand integrity and manage expectations on both sides
- Define and develop comprehensive brand guidelines for external and internal use: keep these up to date
4
Experience For Global Brand Manager, CRB Resume
- Create comprehensive brand presentations for use by the global teams and regularly revise and update
- Understand, working in close conjunction with the regional marketing teams (EMEA, USA, Aus, Asia, Lat Am), global nuances and varying regional requirements and ensure that a truly global sensibility is carried through all planning and development
- Understand regional brand marketing plans, timings and adapt brand plans as necessary to meet all global needs
- Develop and execute strategic integrated brand roll out plans and campaigns suitable for global audiences across multiple platforms and leveraging the full marketing mix
- Develop annual, seasonal and campaign related assets for use across multiple platforms globally in line with brand positioning, commercial strategies, broadcast needs and consumer engagement
- Ensure that global teams can utilise all assets created and analyse effectiveness, in conjunction with regional marketing teams, across global territories to inform future planning
- Be the brand champion: communicate and engage wider teams on core and future brand strategies disseminating timely and relevant updates on roll out, creative updates and marcomms planning
- Develop content strategies beyond the core series, e.g., music, short form, long form, present internally for team buy in
- Plan and assist the production team in the timely planning of short form, long form and any other additional series content required for brand strategy or marketing purposes
5
Experience For Global Brand Manager, Acalabrutinib Resume
- Provide direction to the product development team on key dates and requirements for brand assets, writing briefs, sharing brand development and creative direction
- Work closely with the product development teams on creative brand development: logos, style guides, key art, POS etc
- Brainstorm annual and seasonal theming for the brand to ensure newness at market at all key times, present to wider teams and collaborate on final theming direction
- Bring themes to life with marketing asset and campaign creation materials to help the wider teams achieve external buy in across licensing, broadcast, promotional and retail partners
- Ensure themes are communicated fully and in a timely manner to production teams to align series development accordingly
- Maintain a long term vision, identifying growth opportunities in a timely manner, and present long term plans to internal teams in preparation for key sales / market timings: Hong Kong toy fair, New York toy fair, BLE, Licensing Expo, MIPCOM, Shanghai Licensing etc
- Maintain a full knowledge of master toy and other key category development plans, working with the relevant internal teams, ensuring that these tie in to wider brand development strategies
- Undertake competitive marketing research regularly and work closely with research team to present findings to the wider teams
6
Experience For Associate Global Brand Manager, Innovation Resume
- Work closely with the Live Events team on global experiential opportunities and execution
- Be the spokesperson for the brand at key internal meetings and externally as required
- Identify other opportunities for the brand and seek internal feedback / buy in
- Maintain annual freshness and explore other opportunities for brand growth, dissemination and diversification
- Create an annual and long term insights driven brand plan/portfolio plan with the involvement as appropriate of all key stakeholders
- Develop the portfolio strategy and global brands guidelines, sales forecast/positioning and messaging/pricing strategy/ promotional and communication material/etc.)
- Design, plan and organize execution of key marketing programs marketing programs for the brands / portfolio including digital and multichannel customer engagement
7
Experience For Specialist, Global Brand Manager Resume
- Coordinate the execution of brand strategy for Product/Portfolio at area and affiliate level
- Lead the Brand Team - Collaborate and coordinate the efforts of all internal stakeholders in supporting the marketing, medical, manufacturing, regulatory and legal product initiatives/challenges
- Conduct market insight/market research programs to answer key questions posed by the brand/portfolio
- Build an insight driven Brand/Portfolio expansion plan
- Drive product and brand extensions to properly enhance the coverage of the category and brands
- Preparation of monthly reports for Therapeutic Area Director for Product/Portfolio including review presentations, monthly highlights, and other ad-hoc reports, presentation as appropriate
- Responsible for the strategy & creation of global brand-building and ‘always on’ branded digital campaigns for Fluke Industrial Group
- Lead creation of the annual Global Product Catalogue – ability to work across Business Unit and Regional organizations to balance priorities and deliver to schedule
8
Experience For Global Brand Manager Bcc-wipes Resume
- Maintain cross-product vertical application materials and campaigns
- Supports synergies across brands and CBU’s within Mars Wrigley Confectionery
- Engages senior leaders and marketing community to enable effective deployment of brand tools (innovation, communication and activation toolkits) and support them to amplify initiatives locally
- Partners with the local marketing teams to provide guidance and clarification on marketing activities
- Provides input to the direction and strategy for their own brand, partners with the Global Brand Director to help set and deploy the brand strategy on the global level
- Creates a centrally driven full flywheel brand plan which co-ordinates marketing initiatives and activities and brings visibility to all marketing activities in the region
- Links the above brand plans with “Connect to Grow” processes, to ensure markets develop outstanding plans in line with the growth aspiration and within the broader strategic direction
9
Experience For Global Brand Manager Resume
- Serves as the key contact for regional acceleration managers to enable effective and efficiency deployment of CBU/Brand initiatives
- Drives scale through standardization and simplification across the brand globally
- Supports synergies across brands and CBU’s within Mars Wrigley Confectioner
- Partners with lead markets (U.S., U.K., Russia and China) to co-develop global New Product Development (NPD) projects that ensure scalability to other markets and alignment with global Tone, Look and Feel
- Partners with lead markets to co-develop activation executions, including limited editions and events/EBA’s toolkits, and to conduct global audit of key projects in order to codify winning ideas into global propositions for roll out
- Leads and guides local brand teams in outstanding deployment of centrally developed activities and toolkits in market
10
Experience For Senior Global Brand Manager Resume
- Drives cohesive look, tone & feel of all brand activities and toolkits. Includes partnering with global integrated marketing and trademark teams on brand governance via design approval process/TMAR. Ensures governance of Brand Compass through all brand activities
- Supports the GBDs with Global Campaign roll out to make sure consistent and efficient deployment of the global design/campaign across multiple markets including the lead markets
- Is responsible for the execution and coordination of global projects the GBD initiates in lead markets (e.g., deployment of activation initiatives, execution and development of toolkits in lead markets)
- Provides advice and council to local marketing teams in lead markets and occasionally to the consumer insights in local markets
- Engages senior leaders and marketing community to enable effective deployment of brand tools (innovation, communication and activation toolkits) and support them to amplify initiatives locally. Resolves mid- to long-term challenges and those escalated by the Assistant Brand Manager
- Finds new solutions to complex problems in diverse situations for a mutual win-win between the global brand team and the local marketing teams. Uses both previous experience and data analysis to solve problems, requires very strong relationships with CMI to solve problems
List of Typical Skills For a Global Brand Manager Resume
1
Skills For Senior Global Brand Manager Resume
- Extensive experience working effectively on cross-functional teams, in particular PD, NS and RA, to achieve goals and objectives
- Strong project management skills, with demonstrable capability to manage complexity and unexpected issues to deliver successful project outcomes
- Creative development and crafting skills
- Proven creative development experience
- Management experience at the Account Executive level or higher or in-house corporate marketing experience
- Prior experience working with Legal and Regulatory teams is required
- Develop presentations to effectively inform and influence teams
- Manage budgets and internal and external resources effectively
- All sectors are possible as long as transferrable skills can be applied
2
Skills For Global Brand Manager Dtg-tc Resume
- High volume FMCG/Savoury experience is strongly appreciated
- Proven experience of project management, concept and communication development, with close attention to detail and action-orientated mindset
- Advertising agency experience in account service
- Emerging Markets experience is an asset
- Inspiring stakeholders to deliver brilliant brand experiences
3
Skills For Senior Director, Global Brand Manager Resume
- Leading edge experience in the digital brand activations
- Reviewing the end to end guest journey to identify and deliver opportunities to improve the experience, guest satisfaction and net promoter score
- Experience working with management in an organization; instilling confidence and making recommendations
- Global Pre-Launch and launch experience, delivering key marketing tactics (branded, unbranded creative campaigns, congress strategy and planning)
- Participate in the S&OP process to ensure global forecast management (planning and supply) vetting from regional feeds and, if needed, supply prioritization
4
Skills For Global Brand Manager, CRB Resume
- Experience working with outside agencies (POS development, advertising...)
- Previous experience in global oncology product marketing and at least one year in HCP marketing
- Experience working with international or diverse cultures
- Well organised and able to work autonomously – can handle competing priorities and meet deadlines
- +8 years of a managerial pharmaceutical marketing experience
- Project management as well as Business planning and implementation experience
- Experience developing brand design solutions
5
Skills For Global Brand Manager, Acalabrutinib Resume
- Experience in delivering an innovation process
- Commercial and marketing experience in primary care
- Broad pharmaceutical marketing experience
- China and Emerging Markets experience
- Experience having worked in a stakeholder matrix organisation and is able to influence and manage multiple stakeholders to successful conclusion
- Passion for creativity and creating brand experiences
- Strong results orientation, with a track record of delivering
- Exposure to and track record of effective management of decision-making bodies and governance
- Proven strategic and analytical abilities
6
Skills For Associate Global Brand Manager, Innovation Resume
- Demonstrated ability to plan new program/product launches and to support existing product lines/programs of moderate complexity
- Progressively responsible marketing experience
- Demonstrated ability to plan new product launches and to support existing product lines of moderate complexity required
- Demonstrated passion for international marketing required
- Experience managing projects in a cross-functional environment, with high levels of communication and organization
- Experience developing creative briefs as required for specific products/campaigns
- Demonstrated success in launching products is required
7
Skills For Specialist, Global Brand Manager Resume
- Demonstrated ability to motivate, develop and direct people to execute objectives
- Strong knowledge of traditional, digital and social media
- Experience with websites and digital media
- Regional and/or Global experience is an asset
- Experience in above the line communications i.e. TVC, DTC Digital communications is an asset
- Experience with RX to OTC switch
- Competitive mindset (external) combined with strong Teamwork (internal)
8
Skills For Global Brand Manager Bcc-wipes Resume
- Substantial Brand Management experience
- Able to maneuver with creative ideas and budget constraints (not only experienced in car or FMCG industries)
- Team player and able to lead by character and structure without solid line responsibilities
- Effective interactions with internal & external customers and stakeholders to drive success
- Desirable: vaccine market experience
- Understanding of financial management, budgeting and forecasting
- Using insights to create brand opportunities, and turning these into reality
- Willing to work hands-on as well as structured and systematic way of working with enough space for creative ideas
- Understanding of general business and core marketing principles and application to future healthcare market challenges
9
Skills For Global Brand Manager Resume
- Understanding Consumers and Shoppers
- Marketing and sales in the BGx space
- Identifying consumer insights and brand issues from complex data
- Supporting the development and rollout of the Global Brand Strategy for Madame Tussauds
- Creating global brand communication assets
- Working well with others and in particular, diverse groups of people across geographies and through virtual teams, under pressure!
- Marketing leadership of product and commercial innovation
- Is a critical member of the DM/Freshening Brand Team in helping support Lead and emerging markets back into growth over next two or three years
10
Skills For Senior Global Brand Manager Resume
- Strategic thinking and influencing others
- Self-motivated, hard-working, initiative-taking individual who can identify problems and provide creative solutions
- Knowledge of Basic Finance / Budgeting and reporting
- Creates brand new thinking around digital ecosystem usage & innovation
- Tertiary qualifications in marketing, commerce, arts or communications
- Decisive problem-solving ability and capability to assess people and situations with accuracy
- Communicate with team both verbally and in writing
List of Typical Responsibilities For a Global Brand Manager Resume
1
Responsibilities For Senior Global Brand Manager Resume
- Marketing experience in consumer technology, corporate brand management or brand management
- A strong understanding of offline and online media
- Ideally previous experience in consumer, luxury, travel and/or tech marketing
- Managing the global brand P&L, showing a thorough understanding of performance and ability to identify issues and opportunities
- Determine global trailering recommendations, gaining alignment across Brand teams
- Develop and roll-out global marketing campaigns, initiatives, platforms and communication in support of existing in-market assets
- Participate in critical portions of the planning cycle to include S&I, Brand Planning
2
Responsibilities For Global Brand Manager Dtg-tc Resume
- Play a leading role in defining the global brand strategy for luxury at Airbnb
- Is responsible for own work, works with regional marketing and agencies to ensure quality of work meet global standards of the brand
- Lead a large cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing
- Responsible for the planning and development of global communication platform assets that deliver to the brand strategy
- Drive the state of the art evolution and execution of the 5 deliverables: campaign, sales guide, objection handler, meeting in a box, MSL deck
- Lead business planning process with the markets to ensure robust evaluation of a product’s opportunity in asthma and COPD
- Lead a "learning loop" that evaluates performance, addresses new opportunities, and shares best practices
- Lead a cross-functional team toward a vision and the development and execution of marketing plans
3
Responsibilities For Senior Director, Global Brand Manager Resume
- Insight development through deep consumer understanding
- Brand positioning, architecture, visual identity application into product and commercial innovation
- Community Engagement and Stakeholder Management
- Cascades, informs and connects the Central Marketing team with the local Marketing teams through brand community (e.g., “Rainbow Connection” and “Republic of 5”)
- Communicates a compelling and inspired vision or sense of core purpose and inspire and motivate entire units
4
Responsibilities For Global Brand Manager, CRB Resume
- Co-pilots with the local markets in lead markets, CMI and R&D
- Partners with local brand teams in lead markets in outstanding deployment of centrally developed activities and toolkits in market. Leads cross-functional project teams of six to eight people (i.e., individuals from regional, CMI, supply chain, R&D)
- Works with commercial and media agencies. Influences/negotiates with the local markets to create alignment and agreement between many stakeholders
- 1) Drive the brand’s digital vision and development of the supporting holistic digital strategy, across all key areas: consumer journeys, ecosystem activation, content guidelines, data strategy & e-commerce, as defined below
- 2) Works with central capability team to leverage insights, contribute to category strategy and drive technology opportunities in brand plans
- 3) Owns brand development & adoption of data driven dynamic consumer journeys working together with the central foods capability team to improve existing models and create scalable practices
- 4) Defines brand ecosystem guidelines & activation rules across top ecosystem touchpoints, with a relentless focus on implementing brilliant basics at scale and driving ecosystem performance
- 5) Defines together with reporting team digital content guidelines, content calendar setup and manages global production requirements to enable real time creation and optimisation of deployed assets
- 6) Embeds “data driven mind-set” across all brand initiatives and creates best practices on measurement setup, insight into action. Focus on creating a single consumer view through data capture and activation across the consumer journeys
5
Responsibilities For Global Brand Manager, Acalabrutinib Resume
- 7) Drives acceleration of e-commerce between foundational presence on grocery.com through to media investment models & planning impact and partnerships to drive brand presence and share in new channels
- 9) Manage the global rollout & capability development of brand website, building a strong mobile first, data driven experience
- 12) Constantly educates and upskills the brand community on strategic initiatives & best practice examples
- 10) Personally accountable in driving the above to adoption through brand BETs and top markets strategic planning across top 15 markets
- 8) To have responsibility of the upgrade to Digital 2.0 infrastructure & technology for the brand and the deployment of this global initiative around the world
- 11) Owns and lead the relationship with the brand’s Global digital platform creative & production agencies (Sapient & FBIZ), including the annual SOW definition
- Global Brand Director and GBVP
- Regional and market digital teams
- Project Leaders of key projects in countries
6
Responsibilities For Associate Global Brand Manager, Innovation Resume
- Global, regional and local digital agencies
- Foods Teams: Central Foods Digital Team & PDC
- Development and implementation of global 5 year brand plan for Lindeman’s that displays a deep understanding of the consumer as well as holistic business issues
- Work with the regions to ensure the global brand plan lives and breathes in the regional plans through consistent engagement and alignment
- Development of the Lindeman’s global NPD pipeline that is built from a deep understanding of the consumer and uncovers real and actionable growth opportunities for the brand globally
- Support the Sr. Director in the development of the Global Marketing Guidelines and distribute to Territories around the world. Guidelines include: theatrical overview, home entertainment product details, positioning, consumer communication, and target audience
- Recommend North American physical and digital release dates and windowing guidelines. Assess risks and opportunities including competitive landscape, theatrical and home entertainment comps, historical franchise performance, seasonality, and regression. Coordinate with the Territories and HQ to address any exceptions
- Lead brainstorms with both internal teams and agencies, developing global “big ideas” to execute in the domestic market and to incorporate into guidelines for the territories.
7
Responsibilities For Specialist, Global Brand Manager Resume
- Create strategic media briefs and CWOs to guide the development of global marketing assets for global physical and domestic digital platforms. Include legal, talent and filmmaker approval guidelines to all stakeholders
- Provide clear consistent effective communication on strategic direction/rationale, in line with strategic and commercial objectives
- Provide input to Global Research to brief agencies for purchase intent, media planning, and TV spot testing
- Collaborate with the Digital Marketing and Digital Distribution teams to manage North America digital marketing campaigns
- Support the development of the global strategic marketing / brand plan(s)
- Prepare the US and Canadian Media Rotation Grids
- Work with the Territories to collect and analyze key post-HE release insights (what worked/didn’t work) to present “Review and Learn findings” to guide future release strategies
- Review “out of scope” Territory requests to recommend next steps
- Continuously support and share best practices globally
8
Responsibilities For Global Brand Manager Bcc-wipes Resume
- Champion and advocate for brand strategy
- Develop and roll-out global marketing campaigns, initiatives, platforms and communication to support the launch of new products, new indication extensions, new formulations as required
- Develop and roll-out global programs in support of the prostacyclin portfolio, to increase market share, grow overall franchise business address in-market/future challenges
- Support the commissioning and coordination of market research projects in collaboration with the Global Commercial Insights Team to inform portfolio / asset business planning and decision making
- Relevant experience in tech, CPG, or ecommerce/retail and/or creative agency experience
- High level of project management experience with proven track record of delivery
- Effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience, manage the matrix
- Experience in brand communication and content
- Partner with Creative Studio and external agencies to fully express the brand across all experience touchpoints and create or evolve global brand standards
9
Responsibilities For Global Brand Manager Resume
- Proven ability to interpret and absorb data and translate into strategic recommendations
- Affinity / experience with a multi-market and multi-cultural environment
- Provide brand leadership and support to LOC’s with the development and implementation of local marketing programs, tools and resources
- Support the coordination of congress activities in collaboration with the Global Congress Team
- Develop a broad and effective cross-functional network that includes LOCs and Key internal HQ stakeholders (BSOMT, Global Medical Affairs, Global Commercial Insights, MA&P, Global DRA, Legal)
- Translates positioning into brand building activities. Evaluates impact to business and brand
- Lead ways of working to unlock efficiencies and agility
- Applies a deep understanding of consumer segmentation, category and brand drivers, and behavioral promises
10
Responsibilities For Senior Global Brand Manager Resume
- Support the budget development process, and expense management to achieve financial objectives
- Lead the hair category agenda on a future platform
- Support the brand director on strategy
- Develops and carries forward brand’s story, visual identity and product models into future product and commercial program development
- Drive the full understanding and belief of the differentiated clinical profile in our respiratory product vs. the competition of the same class and other classes
- Accountable to lead elements of a product’s strategy of the BSP globally and get endorsement and partnership with key MCs
- Support the quarterly performance review with IR and the Strategic Business Review with key countries
- Collaborate with the Respiratory Team and the GPT in the definition of opportunities to drive sustained differentiation of our respiratory product
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