Integrated Marketing Coordinator Resume Sample
Madelyn Fay
4186 Stoltenberg Trail,
Dallas,
TX
+1 (555) 409 3584
Work Experience
Senior Integrated Marketing Coordinator
07/2015
-
PRESENT
Detroit, MI
- In Ad Sales or Marketing and Promotions for a major media company
- Own the implementation of custom client creative for home page takeovers; validate and test campaigns before going live
- Correspond with clients or agencies as needed regarding asset delivery, timelines, and creative reviews to ensure campaign implementation and delivery
- Work cross-functionally within NFL Media colleagues using established processes to execute multi-platform digital sales deals
- Collaborate and communicate frequently with the NFL Content producers to ensure that the content programming calendar is fulfilling obligations related to sponsored material/platforms
- Support Sr. Manager, Integrated Sales with execution of branded content platform sales
- Work closely with NFL Media features team on execution of branded content campaigns
- Maintain a database of sponsored product and content platform opportunities which includes status of working and sold business, start/end dates, and execution details for varying platforms
Integrated Marketing Coordinator
06/2012
-
04/2015
Boston, MA
- Create and disseminate reporting needs, as requested (e.g. voting results, links to content when published, screen shots to sponsored executions, etc.)
- Troubleshoot and resolve all internal and external issues associated with ad campaigns, etc..
- Coordinate with NFL ad serving vendor in the set-up, development and execution of changes related to site advertising footprints across digital, social and mobile platforms
- Ongoing learning of DFP functionality and enhancements (digital and mobile), as well as other ad servers, technologies, IAB standards, etc
- Facilitate the creative development processes related to sales comps and materials for client pitches, recap decks, upfront presentations, etc..
- A proactive thinker with strong organizational skills and attention to detail
- A problem solver who can make situational assessments and recommend actions to management
Coordinator, Integrated Marketing Execution
11/2006
-
04/2012
Boston, MA
- General understanding of ad serving technologies, specifically DFP
- Demonstrated ability to deliver on KPIs in defined timeframes
- Support Manager, Integrated Marketing with execution of social media driven platform sales
- Work closely with social media content producers with execution of sponsored content campaigns
- Troubleshoot and resolve all internal and external issues associated with ad campaigns, etc
- Facilitate the creative development processes related to sales comps and materials for client pitches, recap decks, upfront presentations, etc
- Support the Integrated Marketing team with execution of sponsorship related social initiatives
Education
Ave Maria University
2000 - 2005
Bachelor's Degree in Communications
Professional Skills
- Understanding for how to apply marketing strategy to creative ideas and campaign activation across all platforms (linear, digital, mobile, social and event marketing)
- Strong integrated marketing skills with experience managing marketing programs and campaigns
- Have strong conceptual thinking skills
- Excellent communication and interpersonal skills - both written & verbal
- Excellent communication and interpersonal skills – both written & verbal
- A proactive thinker with strong interpersonal skills
- Strategic thinker, strong RFP and presentation development skills
How to write Integrated Marketing Coordinator Resume
Integrated Marketing Coordinator role is responsible for marketing, design, integration, printing, reporting, research, travel, multimedia, events, interpersonal.
To write great resume for integrated marketing coordinator job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Integrated Marketing Coordinator Resume
The section contact information is important in your integrated marketing coordinator resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Integrated Marketing Coordinator Resume
The section work experience is an essential part of your integrated marketing coordinator resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous integrated marketing coordinator responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular integrated marketing coordinator position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Integrated Marketing Coordinator resume experience can include:
- Experience in Ad Sales, Integrated Marketing and/or agency experience
- Organizational skills with the ability to manage projects and programs
- Sponsorship, interactive marketing, digital product development, campaign management, trafficking, or ad operations experience
- Deep understanding of and experience in consumer-facing social content space
- Proactive team player with strong relationship builder
- A familiarity, or strong interest in, technology -and business technology
Education on an Integrated Marketing Coordinator Resume
Make sure to make education a priority on your integrated marketing coordinator resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your integrated marketing coordinator experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Integrated Marketing Coordinator Resume
When listing skills on your integrated marketing coordinator resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical integrated marketing coordinator skills:
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem-solving and strong presentation skills are required
- Proven marketing, communications, or promotions experience in a consumer goods, business-to-business, or retail/e-commerce business
- Ensure that marketing project teams are working as efficiently and effectively as possible to meet marketing plan commitments
- Relevant experience in an integrated marketing role with TV and/or digital experience
- Highly organized and able to manage time effectively
- Understanding of community management and fan engagement on social platforms and experience writing social copy with a platform intentional approach
List of Typical Experience For an Integrated Marketing Coordinator Resume
1
Experience For Coordinator, Integrated Marketing Resume
- Function as main point of contact for collecting and organizing program assets, monitoring social media rollouts, and assisting on production shoots
- Author support materials for the advertising sales force, including standard sponsorship packages and custom convergent programs
- Keeper of all department organizational documents including tracking documents, timelines, execution calendar, status sheets and the sponsorship portal
- Circulate reports on campaign trends to respective members of the media sales and integrated marketing team
- Coordinate with NFL Media Intelligence team on performance reporting for social campaigns. Assist in optimizing the delivered reports for ease of use by the Sales and Social Media Strategy teams
2
Experience For Coordinator, Integrated Marketing Execution Resume
- Assist in creative development, presentation and project management, supporting a dedicated sales team
- Work cross disciplinarily to address client feedback and/or changes to a marketing proposal/concept
- ● Seek out and engage in personal and professional development opportunities
- ● Manage motorcycle inventory for special projects, arrange pickups/dropoffs as needed
- ● Travel to select events, races and trade shows as needed
3
Experience For Senior Integrated Marketing Coordinator Resume
- Track, communicate and disseminate client sponsorship information in order to provide oversight and a constant flow of communication
- Create and maintain campaign execution materials including program decks, one sheets, meeting agendas, production schedules, client timelines, and scripts, amongst others
- Work closely with the production, digital, social, media planning and traffic teams to execute custom sponsorship elements
- Collaborate with integrated marketing pitch counterparts to brainstorm concepts for a variety of brands in response to client RFPs and formally vet ideas through MTV Channel Team
- Function as Integrated Marketing show point, collaborating with MTV Executive Producers to develop in-show integration opportunities and manage communication between the Integrated Marketing Team and Show Team
4
Experience For Coordinator, Integrated Marketing Mtv / Logo Resume
- Marketing experience within media/entertainment industry, digital/social publishers, promotions/advertising/creative agency or branded entertainment/production company
- Experience in marketing or ad sales
- Coordinate, facilitate and assist marketing project teams to implement plans, content and programs that align with our Customer Acquisition, Development, Loyalty and Retention objectives and strategies utilizing integrated marketing campaigns that leverage appropriate marketing mediums (point-of-sale, print, radio, web, social, mobile, direct mail, email, banner ads, as examples)
List of Typical Skills For an Integrated Marketing Coordinator Resume
1
Skills For Coordinator, Integrated Marketing Resume
- Experience in media, advertising (publisher, agency, AdTech, or similar)
- Strong work ethic. Prepared to go "above and beyond" to get the job done
- A familiarity, or strong interest in, technology –and business technology
- Strong work ethic. Prepared to go “above and beyond” to get the job done
- A familiarity, or strong interest in, Tech
2
Skills For Coordinator, Integrated Marketing Execution Resume
- Understanding of video production, design, and the process of producing branded content
- 40/hrs per week with occassional overtime during peak times of the season
- 40 Hours per week with occasional overtime during peak times of the season
- Own a project, taking initial direction to project completion
- Client-focused mind-set while understanding the needs of ad sales and the channels
- Drive delivery of key execution plans, collateral, and marketing programs and offers
3
Skills For Senior Integrated Marketing Coordinator Resume
- Knowledge of digital distribution, earned media, paid social products, and social media
- Avid user of social media and passion for pop culture and the MTV brand
- Work cross-functionally to lead and facilitate teams of internal marketing subject matter experts, creative and content developers to create and implement multi-channel campaigns to ensure alignment with customer, product and agent communications to support a consistent customer experience
- Coordinate the timely delivery of multiple marketing projects managing deliverables on time and within budget
- Are fun, passionate, and aligned with Scentsy culture, values, and ethos
- Can plan & manage moderately complex projects and timelines
4
Skills For Coordinator, Integrated Marketing Mtv / Logo Resume
- Excel in written and oral communication
- Are able to thrive in a dynamic, fast-paced environment
- Work seamlessly, collaboratively, and positively across teams and functional boundaries
- Have knowledge of the Project Management processes
- Collaborate within and across groups including integrated marketing, product marketing, partner and sales teams to build alignment and execute complex projects
- Creative and solutions oriented
- Willingness to take smart risks and innovate to win
5
Skills For Coordinator Integrated Marketing Resume
- Analytical thought process, ability to derive actionable insights from data
- Organization necessary to work on several projects at once
- Commitment to deeply understand our audience
- Creativity and interest in content that digital audiences consume across platforms
- A creative thinker - understands clients and can uncover revenue opportunities
- Excellent written and verbal communication skills as well as design aesthetic to effectively articulate information regarding promotional programs to internal departments and external partners
- Highly organized with passion for the details
- At the direction of our Integrated Marketing team members, partner with marketing channel leads, product marketing counterparts, and sales counterparts to execute end-to-end integrated marketing plans
6
Skills For Advertising & Integrated Marketing Coordinator Resume
- Assist in implementing integrated marketing programs from inception to completion
- Sales development & marketing experience in a related industry - i.e. newspaper/magazine publishing, online, planning department of media agency, etc
- Knowledge of print and online advertising sales, marketing and related research
- Financial Management: Responsible for assisting with record keeping of budget for the Integrated Marketing group; interact with Finance, Sr. Director(s) and VP to maintain accurate reporting of departmental financials; process & code all incoming invoices and record into budget log
- Administrative Support: Provide basic support as needed including, but not limited to: duplicating DVD’s, using software to make MPEG’s of DVD files for presentations, printing documents for team meetings, distributing the broadcast calendar, scheduling meetings, etc
- Advanced skills in PPT and Excel
7
Skills For Coordinator, Integrated Marketing Velocity Resume
- Strong knowledge of multimedia sales
- Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the Spike brand
- Work with Managers and Directors to develop best-in-class, multiplatform integrated marketing campaigns for various Comedy Central properties
- Detail oriented with the ability to handle multiple projects at once
- Work closely with the creative, multiplatform, programming and traffic teams to execute custom sponsorship elements. This includes sending sponsorship summaries, maintaining assets, coordinating with various departments to ensure all deliverables and deadlines are met
- Brainstorm ideas in response to RFPs that meet sponsors’ brand objectives while maintaining the integrity of the Comedy Central brand
- Work with director to involve faculty and staff experts, alumni, and students in blogging and content creation
- Monitor website, collaborating with campuses and other college offices to improve content
8
Skills For Integrated Marketing Coordinator Resume
- Support Integrated Marketing Managers around product creation, and related go-to-market materials
- Work closely with the production, development, digital and social teams to create multi-platform sponsorship packages for assigned Comedy Central properties
- Collaborate cross-functionally across Saks and Hudson’s Bay Centers of Excellence teams (including Advertising, Direct Mail, Events, PR, Digital Marketing, Social Media, and SaksFirst loyalty program) to develop compelling and ROI driving marketing campaigns
- Collaborate cross-functionally across Saks and Hudson’s Bay Centers of Excellence teams (including Advertising, Direct Mail, Creative, Visual, Events, PR, Digital Marketing, Social Media, and SaksFirst) to develop compelling and ROI driving marketing campaigns
- Collaborate cross-functionally across The Marketing Centers of Excellence teams (including Advertising, Direct Mail, Creative, Visual, Events, PR, Digital Marketing, Site Content, Email, Social Media, more to develop compelling and consistent marketing campaigns
9
Skills For Coordinator, Integrated Marketing Resume
- Act as a key marketing resource for merchants partners to secure the best Marketing offers and product that are aligned with the central theme of each Campaign
- Partner with sample coordinator to ensure sample deadlines are met
- Develop, edit, and post web content to engage prospective students, referral agencies, and other constituents, in alignment with the college's branding, messaging, and style
- Create and maintain calendar for web content creation, and social media posting
- Assist in the development of communication strategies and events that appeal to digital audiences
- Write alumni profiles and stories for web and digital media
- Assist in video production and creation of digital vignettes
- Set-up and monitor A/B tests to help drive product evolution
- Track the B2B/Tech competitive marketplace to understand what our competitors are doing, and what unique executions are running on various channels, sites, and apps
10
Skills For Coordinator, Integrated Marketing Execution Resume
- ● Provide marketing support to sales staff and entire marketing team by helping to develop sales and advertising strategies, preparing and updating creative sales materials and reports, and assist in any other marketing projects to capitalize on opportunities and generate revenue
- ● Prepare sales/marketing reports by collecting, analyzing, and summarizing data
- ● Analyze research data and communicate findings that support sales opportunities. Track social, digital, and circulation numbers for all brands, keeping relevant documents current and distributing as needed
- ● Manage promotional materials, department supplies and assets by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
- ● Support sales and marketing staff by providing sales data, sales presentations (Powerpoint and Keynote), market trends, forecasts, account analyses, and new product information
- ● Plan and execute offsite meetings, trade shows, awards ceremonies, special programs and client events. Coordinates requirements, establishes contacts and develops schedules and contracts to meet deadlines and deliverables
- ● Accomplish organizational goals by accepting ownership for requests and projects; exploring opportunities that add value to department and company objectives
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