Manager Brand Resume Sample
Eleazar Sporer
83854 Rippin Roads,
Detroit,
MI
+1 (555) 510 7599
Work Experience
Manager, Brand Operations
03/2017
-
PRESENT
Detroit, MI
- Utilize understanding of consumer insights and trends to identify key issues and opportunities for profitable growth
- Partner with brand director to map innovation pipeline recommendations
- Prioritize initiatives by using data driven insights and tools
- Partner with the Director, Brand Operations and creative leadership to facilitate resource management, production processes, external partners and budget management
- Manage global workflow of the creative team within a dynamic environment; anticipate and identify challenges and demands to allocate projects across directors and designers
- Partner with Director, Brand Operations to develop the digital asset management’s capabilities and ultimately take ownership of the process and system
- Source and manage creative collaborators, project managers and partners to augment the team, as needed
Manager, Brand
03/2012
-
09/2016
Houston, TX
- Create the hard and soft structures required for community to become a cohesive and effective unit
- Develop highly effective brand marketing campaigns to achieve set objectives, ensuring compliance with the overall brand and business strategy
- Deep and functional understanding of PubMatic platform, products and services
- Working with the team lead to manage team expectations and keep attrition in check
- Create and innovate processes to drive efficiency
- Managing at least 3-4 processes concurrently with ground level insight into every process
- Team and people management - 15–20 member team
- Willingness to get his hands dirty as needed Metrics driven process execution
- Attention to detail, Sound analytical and logical reasoning
Manager Brand PR
12/2008
-
12/2011
Chicago, IL
- Experience with technology – Servers, Crawlers, Databases, Web and Desktop Applications, Excel macros etc
- Industry experience
- Leadership- Setting goals for the work group, developing organizational capability, and modeling how we work together. Works cross-functionally and with the brand team to grow share, build the brand and achieve financial objectives
- Coordinate investigative efforts with Private Investigative Groups, Local Law Enforcement, Customs Agencies, and Corporate Attorney’s
- Manage workflow and strategic planning of survey topics for Comedy Central’s proprietary online insights community
- Supervise agents and service providers in conducting enforcement actions
- Identifies opportunities and implements plans for line extensions and new product introductions
- Analyzes consumer trends and research data
Education
Everest University - Largo Campus
2004 - 2008
Bachelor's Degree in Business
Professional Skills
- Excellent written and verbal communication skills as well as strong interpersonal skills (PowerPoint, Adobe)
- Analytical; detail oriented project management skills(including strong Excel skills)
- Strong inter-personal, communication and organizational skills required
- Experience: Related Experience in the area(s) of Supply Planning and Project Management
- Presenting innovative concepts and solutions for brands to experiences
- Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
- Experience in CPG / Retail marketing, Campaign management, or digital/mobile integrated advertising
How to write Manager Brand Resume
Manager Brand role is responsible for research, english, analytical, procurement, retail, finance, training, integration, database, reporting.
To write great resume for manager brand job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Brand Resume
The section contact information is important in your manager brand resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Brand Resume
The section work experience is an essential part of your manager brand resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager brand responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager brand position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Brand resume experience can include:
- Manage partnerships with agencies and media partners to develop innovative and effective marketing programs to increase engagement, sales and brand awareness
- Marketing, Design, Sales, Finance business units
- Lead development of global digital branding campaigns and content development including creative and media planning and execution
- Partner with international marketing team for country specific digital advertising opportunities
- Act as client relationship liaison and “face of the agency” to all levels of our clients’ sales and marketing organizations
- Drive the channel, category and or platform strategy reflecting competitive and consumer trends and market needs across brand / category and or platform
Education on a Manager Brand Resume
Make sure to make education a priority on your manager brand resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager brand experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Brand Resume
When listing skills on your manager brand resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager brand skills:
- Strong organizational, planning, problem identification and decision making skills
- Proven success driving change within an organization including some experience in business systems and process re-engineering
- Efficiency with reporting, root cause analysis, and problem solving skills
- Self-motivated with a positive attitude, and determine to learn and sharpen skills on an ongoing basis
- Resilience and outstanding communicative skills
- Develop tools to effectively track and communicate status of ongoing projects
List of Typical Experience For a Manager Brand Resume
1
Experience For Manager, Brand Operations Resume
- Exceptional ability to effectively interact, communicate, influence and negotiate across all levels of the organization
- At least four years’ experience in a marketing, brand management or product management role
- Lead, develop and support initiatives that improve organizational effectiveness and deliver brand, customer, product and channel based growth
- Project Management/Operations experience in Retail or related field
- Highly analytical with strong finance and business orientation
- MBA with 3-5 years of progressive brand experience
- Recognized experience in a Brand/Agency Marketing / Business Development environment (or equivalent)
2
Experience For Manager, Brand Resume
- Strong passion for music and music culture
- Managing creative storytelling through an ‘always-on’ newsroom, ensuring a consistent drumbeat of top tier coverage for our hotels and brands
- Control signage and postage budget, by tracking marketing expenses, scheduling expenditures; monitoring variances; implementing corrective actions
- Support Strategic Marketing operational excellence initiatives (e.g. customer segmentation, sales prospecting at point of sale)
- Support Strategic Marketing operational excellence initiatives (e.g: customer segmentation, sales prospecting at point of sale)
3
Experience For Manager, Brand Partnerships Resume
- Lead strategic planning process and support Annual Operating Plan
- Manage digital and social marketing budgets
- Pro-actively manage the Brand P&L to marketing and sales contribution level and build profitability
- Monitor licensee contractual compliance (product, distribution, marketing and other rights)
- Work with the Brand Management teams to provide consulting on financial issues, exposures and corrective actions
- Report on the Brand Unit’s monthly spend, ensuring that the overall forecasted spend remains within the quarterly targets established by each Brand
- Aid and support in financial modeling to support Brand Management initiatives
4
Experience For Manager Brand PR Resume
- Strategic partner in the development and execution of marketing initiatives and promotions that increase brand awareness and sales
- Understand, evaluate and critique Marketing and Trade plans in support of innovation and renovation activities
- Identify core/strategic business questions to address to ensure successful marketing and sales strategy for in-line specialty drugs
- Manage multiple projects according to team capacity
- Analyze and act , through the interpretation of data in support of marketing operations
- Maximizes profitability of assigned product lines
5
Experience For Manager, Brand Experiences Resume
- Actively manages P&L variances to attain annual and long-range financial objectives
- Local and regional governmental agencies
- Lead and manage ad-hoc campaigns from start to completion
- Construct agency brief to provide goals, design direction and all other pertinent information to agency partners
- Coordinate with agency partners and internal teams to optimize digital and social programs
- Monitor program implementation and review campaign performance
6
Experience For Brand Manager, Brand Innovation Resume
- Track, measure and report program and campaign results to key stakeholders; implement learnings for future digital efforts
- Continuously explore and monitor new digital opportunities and recommend test/trial options
- Excellent understanding & application of consumer research, particularly, consumer segmentation & targeting, brand positioning, consumer decision journey/touch points, communications development and evaluation, and packaging with strong client side background; circa 10 + years of experience
- Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and cost against forecast and adapt plans to improve the sales performance of the products and services
- Conduct periodical trade market visits and periodical brand valuation of the key accounts and determine action plans required to drive the brand objectives
- Drive influencing relationships with the factory team in order to ensure the quality, stock levels, innovation requirements and cost efficiencies are met and ensure reporting of this to the cross functional teams
- Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand, category or portfolio initiatives that effectively reach and connect with target consumers. Ensures all brand communications are consistent with global brand positioning
- Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Works collaboratively with Design Center to participate in global design initiatives
7
Experience For Manager, Brand Development Resume
- Assist in the development and oversee the implementation of global licensing strategy in support of revenue goals and other KPIs
- Day to day liaison between client, internal team including international offices and licensees; obtain and communicate regular updates on retail sales, marketing/promotional and product development initiatives to ensure all opportunities are maximized
- Manage and guide licensees (key Global licensees and North American based) and on yearly and quarterly forecasting
- Prepare status reports for client as needed on state of the overall business
- Prepare agenda and manage regularly scheduled internal team meetings and meetings/call with client; ensure that all sales, marketing, legal and other updates have been prepared by the team and ready for presentation
8
Experience For Manager Brand Comms Operations Resume
- Coordinate tradeshow activities with licensees, internal sales team and client as appropriate
- Work to identify and execute on synergies between licensees and brand owner. Cross pollinate pertinent information across all stakeholders and facilitate problem solving and solutions for day to day needs of licensees and client
- Manage marketing budget; execute marketing plans and manage marketing support initiatives
- Create/adapt sales and brand presentations and sell sheets as necessary to support sales/retail initiatives
- Maintain knowledge of brand and company revenue targets working with licensees, brand team, finance and legal departments, and licensees, analyze results and ensure that business objectives are being met
- Interface with creative/marketing services on licensee product development, approvals, timelines and other creative projects/initiatives
- Regular trend watching at retail and research on competitors to help guide licensees and educate client on market trends
9
Experience For Manager, Brand Comms Resume
- Support the Brand Management teams in the development of campaign budgets and forecasts by providing financial/operational value added expertise and guidance
- Attend key retail meetings with licensees
- Additional brand development and management support, as required
- Provide meaningful analysis, review and commentary on financial results compared to budget and forecast on a monthly and quarterly basis
- Work with the Brand Management teams to ensure accurate representation of KPI’s related to their respective areas
- Support and prepare month-end entries and analysis
- Prepare monthly campaign spend and other ad hoc reports to various internal stakeholders
- Takes initiative, and acts as a facilitator for program and project execution
- Client Sales: Develop strategic business plans and prepare and conduct strategic pitches and omni-channel presentations to an executive-level audience. Negotiate agreements, language, and terms. Set and achieve quarterly sales goals
10
Experience For Assistant Manager, Brand & Insights Resume
- Client Management: Manage trusted relationships with partners and develop a thorough understanding of their business challenges. Deliver and prioritize outstanding customer experience. Think of creative ways to improve relationships with partners and grow NM co-op business. Improve clients' campaign performance and business growth
- Campaign Execution: Manage all aspects of omni-channel co-op campaigns focusing on digital and social execution, co-op calendar management, reporting and co-op support. Oversee processes and timing related to digital and social co-op marketing campaigns
- Relevant experience media agency or client-side experience with a proven track record of success
- Track and report S&M performance (actual vs. target) across brands
- Analyse and consolidate complex input from various sources, e.g. customer satisfaction, market intelligence, sales performance, profitability, A&SP, SG&A, online and demand generation analytics
- Drive risk analysis, improvement tactics: co-develop improvement proposals with various stakeholders, e.g. Distribution Development, Sales, Marketing, Order Central
- Set-up corresponding dashboards by using Tableau and other software
- Bring Performance Management to the next level with strong focus on AGCO's Digital Customer Experience Program (DCX) incl. advanced CRM tools and data analytics
- Support AGCO EME leadership level with data/reporting as a basis for decision making
List of Typical Skills For a Manager Brand Resume
1
Skills For Manager, Brand Operations Resume
- Strong time management with the ability to perform multiple tasks and objectives and prioritize effectively to meet timelines
- Consumer based strategy development skills with strong ability to translate consumer insights into implications from all data sources
- Service orientation and demonstrated ability to work effectively within a team
- Excellent interpersonal skills and the ability to build relationships at all levels of the Brand Management Team
- Superior written and verbal skills, with strong attention to detail
- Strong organizational and analytical skills, with the ability to evaluate and process data to make sound recommendations
- Working with matrix teams to drive effective results
- Working knowledge and experience with Adobe Creative Cloud
- Respond to quickly changing direction and business priorities by influencing teams through flexible working styles and seeking creative solutions
2
Skills For Manager, Brand Resume
- Experience in licensing brand management in-house or at a licensing agency
- Experience in CPG marketing, Campaign management, or digital/mobile integrated advertising
- Experience managing marketing and design projects in a fast-paced team environment
- Experience working with and developing process with remote teams
- At least four years’ experience leading the development of new or existing products or strategies from conception to implementation
- At least three years’ experience leading the development of new or existing products or strategies from conception to implementation
- Experience translating marketing objectives into strategies and plans
- Demonstrated success in participating on cross-functional teams and influencing outcomes
3
Skills For Manager, Brand Partnerships Resume
- Experience in systems integration including testing and evaluation
- Solid understanding of financial fundamentals, activity based costing as well as other analysis techniques
- At least three years’ experience managing two or more budgets
- Experience working with our company’s system applications such as PiM, OnQ Insider/The Lobby, OnQ SM, OnQ R&I, and sales systems
- Excellent working knowledge of Excel and other MS office applications
- Communications, Marketing or relevant experience
- Partner with Insights and Strategy team to identify appropriate Key Performance Indicators (KPIs) and metrics to evaluate effectiveness of programs
- Develop and implement branded experience for specific client segments
4
Skills For Manager Brand PR Resume
- Partner with Brand Communications team to develop colleague engagement and integrated external communications programs to better deliver the branded experience
- Experience with digital & social media insights understanding and application
- Experience with managing external research agencies
- Experience in an financial/operational role
- Experience in on- & offline marketing management
- Experience in digital transformation projects is advantageous
5
Skills For Manager, Brand Experiences Resume
- Sourcing, engaging and executing event sponsorships
- Brainstorming and ideating with Creative teams on custom content ideas and formats
- Building creative and compelling client presentations (in keynote) to sell through custom packages
- Working towards accounting designation (CMA, CA, and/or CGA) is an asset
- Working knowledge of Facebook Insights, Instagram Insights, Curalate, and social publishing platforms
- Storytelling prowess; ability to take complex content and frame it into “everyday” speak with compelling visuals
- Understanding of visual communications principles: graphic design (color, composition, typography), and messaging hierarchy (sequence, symbology, emphasis)
- Working knowledge of Oracle, Oracle Discoverer, and NOETIX an asset
6
Skills For Brand Manager, Brand Innovation Resume
- Creating strategic custom program packages for Fashion focused accounts
- Developing proactive packages for category growth across accounts
- Ensuring success benchmarks and appropriate reach is qualified and set
- Being a leader within a dynamic organization and team
- Managing execution of sold programs and partnerships across internal and external departments and vendors
7
Skills For Manager, Brand Development Resume
- Working with Account Management to ensure desired campaign performance
- Working closely with clients to ensure satisfaction on execution and performance
- Analyzing post-campaign data to evaluate performance, learn from and apply what's applicable for future success
- Managing social media initiatives to maximize partner integration
- Presenting innovative concepts and solutions to clients
8
Skills For Manager Brand Comms Operations Resume
- Creating strategic custom program packages for Lifestyle focused accounts
- Creating strategic custom program packages for accounts
- Partners with Learning & Development on change management and on-going learning
- Passion for building and maintaining relationships
- Collect and curate business and country-level data and proof points demonstrating the ways in which we are delivering on our purpose
- Passion for making a difference and helping the broader team win
9
Skills For Manager, Brand Comms Resume
- Adept at Microsoft Office Suite and other productivity tools including Adobe Acrobat Professional and database/project tracking applications
- Create and present compelling pitch materials and lead negotiations with potential suppliers; lead ROI evaluation and reporting back to brands
- Influence decision making to gain cross-functional alignment, enabling on-time execution of projects
- Champion change by challenging the status quo and implementing new processes/improvements in how we work
- Supervises Senior Brand Specialist, and oversees Branding & Advertising budget
10
Skills For Assistant Manager, Brand & Insights Resume
- Drives continuous improvement based on analysis from reporting, tracking, compliance and from user input
- Previous role managing licensees for at least 2+ years
- Build compelling presentations
- Define KPIs and metrics for measuring impact and delivery against specific target segments
- Belief in the strength of “brands” and be a maniacal advocate for making Champs Sports a hot brand with America’s youth
- Stays current with global companies, within the A&D industry and outside, on global brand, marketing, and communication trends and best practices
- Build a supplier pipeline is both robust and diversified to meet monthly goals and engage a rapidly growing consumer base
- Work cross-functionally with the ESSENCE BeautyBox team (edit, sales, operations, marketing) to ensure that each partnership is optimized
List of Typical Responsibilities For a Manager Brand Resume
1
Responsibilities For Manager, Brand Operations Resume
- Equivalent brand marketing experience, preferably with a global consumer-packaged goods company
- Provides business end-user support/coaching on effective execution
- Provides business use end-user support/coaching on effective execution of Timely as an operating model and the use of the system
- Take a leadership role in building and managing productive supplier relationships to drive on-going participation in the ESSENCE BeautyBox
- Professional handling of moderation and presentation techniques and pertinent performance management
- Independence, willingness to act on own initiative and flexibility in connection with structured and result-oriented working methods
- Ensure projects delivered on brand, on time, and on budget while reducing redundancies and complexities
- Expert with brand operating system processes (brand development)
2
Responsibilities For Manager, Brand Resume
- Define and implement new brand health methods
- Sound knowledge of SAP and Tableau
- Proficient user level of MS Office
- Willingness to travel within Europe (approx. 20%)
- Willingness to travel within Europe (approx. 20-30%)
- Own creative briefs for all seasonal marketing campaigns, promotional programs, and permanent marketing: windows, in-store, testing initiatives, photo shoot imagery, and walkthroughs; cover creative deliverables at the campaign (macro) and tactical level and communicate them to internal and external partners
- Partner closely with the cross-functional teams to ensure clear alignment on brand and promotional messaging
3
Responsibilities For Manager, Brand Partnerships Resume
- Manage approval process within Brand Creative Services and with key external stakeholders; partner with Brand Creative Services team to ensure that creative message/execution is on-brand and delivers against program objectives
- Partner with in-house traffic managers to develop and track timelines; clearly communicate changes to project scope or timelines to ensure teams are aligned on objectives and deliverables
- Drive process improvements within the Brand Management function
- Global and multi-territory pipeline development: support Vice President in working on global leads and active briefs. Lead the UMGB response, build compelling brand marketing packages, business models, proposals, presentations and prepare pitch teams for negotiations and project initiation
- Personal Pipeline Development: via desktop research and personal networks, build a pipeline of potential brand partners and useful contacts and own their development through the opportunity qualification process
- Delivery Ownership: where appropriate, become the account person, or support local delivery teams with international project management on a project by project basis
- Drives continuous improvement of Timely based on analysis from reporting, tracking, compliance and from user input
- Influence others within the business to have a change-agility mindset when thinking about how we work
- Provide a solution-oriented approach to overcome challenges, enabling the business to achieve its objectives
4
Responsibilities For Manager Brand PR Resume
- Expert on Timely BOS processes (brand development) and how to use the BOS management system to execute Timely processes
- Partners with BOS Asset Product Owner and Learning & Development on Timely processes, change management, and learning to build the brand development capability of global marketing
- Business interface with BPT (Business Process Technology) for fixes, improvements or additions to Timely processes
- Quickly build expert knowledge of BOS Timely processes and workflows
- Serve as the strategic partner to align cross-functional teams with the product development process in order to meet brand growth strategic objectives
- Maintain clear focus on the customer: displays aptitude for continuous improvement in processes that serve internal and external customers
- Foster and maintain productive partnerships with functional leaders across the organization to obtain buy-in, provide updates and solve problems
5
Responsibilities For Manager, Brand Experiences Resume
- Maintains tact and diplomacy in high-stake situations
- Familiarity with, and passion for, product lifecycle/development process
- Work with Category Managers and provide market requirements and appropriate product positioning and strategy for current and future products by using market research supported by Customer and Market insights, competitor analysis, and on-going visits to customers and non- customers
- Leads cross functional teams across our operating company’s Sales, Marketing and Merchandizing groups to help optimize our annual promotions, food shows, targeted customer events, and the business review process
- Strategic linkage development across business objectives, strategies and plans
6
Responsibilities For Brand Manager, Brand Innovation Resume
- Innovation opportunity identification and core competency identification and opportunity assessment
- Coach and develop Associate Brand Managers and cross functional partners to retain and develop talent
- Promote Conagra Brands culture both internally and externally
- Proven ability to deliver initiatives that have been realized and contribute significant gains in the capture of market share, revenue and volume growth, and operational efficiencies
- Demonstrated success working in matrix environments or Center of Excellence business models with aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals
- Leads the development and execution of progressive marketing communication plans and campaigns that support strategic pursuits and keep-sold programs, and enhance the Raytheon/SAS brand and reputation
- Works closely with other communication sub-functions, including Business Communications, Digital & Social Media, Community Relations, Trade Shows and Employee Engagement, to develop compelling, differentiated visuals and messaging
- Collaborates across the enterprise with Global Branding, Corporate Affairs & Communications and peers to set policy, develop guidelines, establish procedures, and manage shared initiatives
7
Responsibilities For Manager, Brand Development Resume
- Working knowledge and experience with Adobe Creative Suite
- Continuously monitors marketing trends and keeps a close eye on competitive products and capabilities in the marketplace
- Develops key performance indicators (KPIs), including tracking and maintaining qualitative and quantitative campaign metrics, and uses data to evaluate campaign effectiveness
- Works closely with Legal and Public Release Manager to coordinate timely review and approval of SAS collateral with the appropriate entities (internal and external) and uploads approved assets to Digital Media Library
- Provides guidance to those seeking information on brand usage, logos, graphics, photos, and artwork design/treatment, and coordinates required approvals with Global Branding, Corporate Affairs & Communications
- Manages the SAS relationship with Raytheon’s agency of record including retainer, status meetings, budget and qualitative performance
8
Responsibilities For Manager Brand Comms Operations Resume
- Liaises with all creative agencies (including in-house design agency), media professionals, printers and other service providers in the development and production of marketing collateral (e.g., brochures, videos, immersive demonstrations, digital advertising, promotional items, product naming, etc.)
- Proven track record in developing and executing progressive marketing communication plans and campaigns demonstrating a direct link to business strategy and goals
- Experience working effectively in cross-functional teams
- Effective interpersonal skills with the ability to influence and network
- Experience in digital/programmatic marketing and social media
9
Responsibilities For Manager, Brand Comms Resume
- Brand Sales: Develop strategic business plans and prepare and conduct strategic pitches and omni-channel presentations to an executive-level audience. Negotiate agreements, language, and terms. Set and achieve quarterly sales goals
- Relevant experience media agency or client-side experience with a proven track record of success
- Create action plans to achieve aggressive ad sales & co-op goals
- Regularly meet & pitch Neiman Marcus properties to vendors, media agencies and non-endemic partners
- Drive the development of sales support materials and media kits
- Identify new business opportunities, drive kits for new business opportunities (e.g. reach, audience profile etc)
- Develop brand partner packages for merchants to present to brand partners
10
Responsibilities For Assistant Manager, Brand & Insights Resume
- Business interface with BPT (Business Process Technology) for fixes, improvements or additions to processes
- Quickly build expert knowledge of BOS processes and workflows
- Key contributor to the BOS Champions Network
- Manage process SLAs, process escalations
- Ensure the right people have the right roles to perform workflows
- Run reports and monitor key metrics to track process progress and wire with organization to keep on SLA
- Identify opportunities to improve process efficiency and compliance
- Account Management Work with UEG team members to develop comprehensive integrated marketing, promotion and event programs that include strategic planning and built-in metrics. Includes but is not limited to
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