Manager, Category Resume Sample
Wilber Cronin
4645 Hildegard Ramp,
New York,
NY
+1 (555) 356 7623
Work Experience
Manager, Category Management
04/2018
-
PRESENT
Phoenix, AZ
- Project Execution: Managing budget, vendors and internal stakeholders
- Self-Starter: Seeking opportunities to self-educate proactively on business, category, culture and ways of working
- Communication: Drives clarity and provides the right context; Tailors content for purposeful communication
- Influence: Active listening, negotiation, persuasion and courage
- Comfort with Ambiguity: Undeterred by uncertainty; likes to shape scope and learning agendas from scratch, based on critical questions
- Travel 10–20% of the time
- Proficient in IRI and/or Nielsen tools
- Provide category insights and thought leadership that supports the end-to-end, retail category commercialization process while ensuring alignment to Category Business Unit strategies and plans
- Serve as the Category Insights Subject Matter Expert (SME) to the above mentioned key client groups
Senior Manager, Category Management
01/2013
-
01/2018
Boston, MA
- Lead category insights development for the Category Commercialization teams as they partner with CBU teams to provide linkage to Commercial Operations and Customer teams in the CBU planning processes
- Lead processes to develop and deliver execution metrics to ensure that Ops Decks, Sales materials include strong fact-based selling content for NRS, NFS, & high leverage channels in Traditional Trade
- Lead analysis for category aligned teams focused on commercializing new product & packaging, global platforms (Aluminum, PlantBottle, etc.) and new solution bundles (brewed coffee, etc.)
- Provide category insights’ trends and growth drivers to include in standardized Ops Decks, PAGs, Selling Decks, etc. with Retail connection points
- Supply insights and analysis to Category Commercialization, National Retail Sales and Category Advisory Services that ensure new product, packaging and programs create value for consumers, customers and system
- Establish and maintain partnerships with Category Commercialization, Revenue Growth Management, Category Advisory and Customer teams. Act as the commercial subject matter expert for respective category and be the Category Commercialization single point of contact for category information and expertise
- Manages strategic vendors for specific categories, implements new initiatives, negotiates incremental projects, and ensures savings delivery and value creation
- Serves as day-to-day operations lead and supply chain management owner for categories that are wholly-managed by Strategic Procurement
Manager, Category & Trade Solutions
02/2010
-
07/2012
San Francisco, CA
- Drives year over year productivity improvements with strategic vendors. Leads all supplier development efforts, and drives supplier led innovation
- Works closely with stakeholders to ensure vendors are meeting business needs as well as contractual obligations
- Communicates project updates to all internal stakeholders, manages cross-function teams to deliver new projects
- Partners with business owners and sourcing teams to develop clear category sourcing strategies and ensure they are consistently implemented
- Provides rigorous understanding of supply market dynamics including commodity and currency changes to optimize the supply chain
- Support in development of sourcing RFPs, program requirements and assumptions, functional specifications, packaging and shipping requirements, costing tools, testing requirements, etc
- Owns development of procure-to-pay strategy for specific categories, and monitors spend and contractual obligations for set of vendors
- Is accountable for escalation of risks, issues, and mitigation with key managed suppliers
Education
National Hispanic University
2005 - 2010
Bachelor's Degree in Business Administration
Professional Skills
- Excellent organizational, planning, influencing, communication and presentation skills
- Strong communication skills for negotiating, conflict resolution and influencing business units and key suppliers
- Excellent analytical, problem solving, and stakeholder management skills
- Strong judgment skills to distinguish between benefits, risks, constraints, assumptions when reviewing category strategies and contracts
- Strong technical skills and knowledge of data and software commonly used in category management (e.g.: Nielsen, IRI, Spectra)
- Strong technical skills (Excel, PowerPoint, IRI and/or AC Nielsen)
- Adept communication, negotiation, active listening, and relationship developing skills
How to write Manager, Category Resume
Manager, Category role is responsible for analytical, software, microsoft, negotiation, presentation, reporting, retail, finance, training, procurement.
To write great resume for manager, category job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Category Resume
The section contact information is important in your manager, category resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Category Resume
The section work experience is an essential part of your manager, category resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, category responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, category position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Category resume experience can include:
- Excellent interdisciplinary, intercultural, influence, and networking skills. International experience
- Strong use of spreadsheet programs. Excellent communication skills (written and verbal)
- Knowledge of category technologies and products. Good negotiating skills
- Strong project management skills, Project Management Professional (PMP) or similar certification desirable
- Prior experience managing supplier relations
- Prior experience leading a team of product/category managers
Education on a Manager, Category Resume
Make sure to make education a priority on your manager, category resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, category experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Category Resume
When listing skills on your manager, category resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, category skills:
- Excellent communication skills and ability to develop strong relationships with business partners and strategic vendors
- Strong technical skills in Excel and PowerPoint is required
- Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook)
- MBA, consulting experience or relevant change management experience
- Consistently displaying BHP Step Up Leadership attributes – effectively engage, develop and lead change
- Strong leadership, decision making capability, a proven track record of success and the ability to work independently
List of Typical Experience For a Manager, Category Resume
1
Experience For Manager, Category Management Resume
- Proven experience in developing sales solutions
- Related CPG industry experience, preferably in the sales arena or a combination of sales and syndicated data experience
- Brand management experience within a major FMCG company or significant experience in handling private brands for a major retail chain
- Prioritize and determine the most effective projects to invest resources in to execute parts & supplies strategies
- E-commerce, retail merchandising or management consulting experience
2
Experience For Senior Manager, Category Management Resume
- Post-undergraduate work experience, preferably in: consumer technology, product, management consulting, finance, analytics, marketing
- In sales/merchandising/shopper marketing experience
- Strong business acumen along with dynamic analytical and reporting capabilities
- Understands the competitive marketplace in which Smucker and customers operate
- Deliver excellent category leadership, insights and analytics support to external and internal customers
- General management experience managing the P&L for a business with significant revenues
- Strong operational/technical knowledge with assigned category
- Supervisory experience in setting goals and maximizing profitability
- Demonstrate appropriate level of understanding of industry and competitive dynamics
3
Experience For Manager, Category & Trade Solutions Resume
- Work experience in Ecommerce Business Development
- CPG category management experience
- Leading category management initiatives for our largest channels, ensuring delivery of insights-driven strategies for Whirlpool and our trade customers
- Other GOPS/Sourcing functions –costing, Material, Planning, Product Testing, Quality/Lab
- Determine where Direct Sourcing, DTR or other business models could enhance our business and negotiating/managing details
- Manage large- scale supplier service implementations within given categories by creating & executing on a project plan
4
Experience For Manager Category Management Resume
- Oversee and coordinate communications associated with Merchandising strategies, programs and weekly merchandising notes
- Responsible for overseeing DSD escalation process for relevant DSD concerns regarding product or service
- Facilitates corporate projects that impact Center Store merchandising at Retail (i.e. Front End register re-racking, installation of new equipment)
- A subject matter expert in materials and services procured, specifications, and manufacturing processes, keeps current with market trends
- HQ Product Teams (Design, Marketing, Brand Operations, PCT.)
5
Experience For Senior Manager, Category Resume
- Lead contract negotiations for key licensee and perform all functions of “Contract Owner” including contact maintenance
- Communicates insights and learnings both internally and externally to a wide variety of audiences, including internal HQ teams
- Develop Implementation Calendar, including coordination with CAM to ensure alignment to the customer’s Category Business Plan
- Assortment selection and planning to specific sales, margin and inventory goals
- Promotional, clearance and markdown pricing
- Develop ad hoc and weekly/monthly POS/ syndicated reporting on Pinnacle brands and categories
- Development of new store prototype, fixture planning, store remodels and space allocation by category via print review process
6
Experience For Manager Category Resume
- Lead efforts that cross multiple categories and/or departments within Merchandising to achieve organizational objectives
- Performance reporting related to projects
- Support retail in achieving financial metrics as it pertains to center store (VFA, inventory targets)
- Responsible for the development, talent planning and performance management of associates
- Improve shelf position for Conagra brands while maintaining a shopper/category first approach
- Improve and monitor supply chain inefficiencies i.e. inventory turns, reduction in customer returns, overstock, out of stock, and aging item
7
Experience For Manager, Category Solutions Resume
- Own customer interface at the category level, with focus on improving customer and company sales/profits
- Improve shelf position for brands while maintaining a shopper/category first approach
- Collaborative working style. Enthusiastically contributes and takes satisfaction in team accomplishments
- Knowledge of and how to apply different types of strategic research from A&U’s to market mapping/structure methods, segmentations
- Work cross functionally to deliver results buyer sales and marketing initiatives
- Deliver accurate reporting consistently to Walmart with expert and insightful commentary
- Provide expert level knowledge concerning current performance and future trends in the category
- Develop and Analyze tracking reports for category and modular performance
- Category SWOT analysis, Strategies, and Scorecarding
8
Experience For Senior Manager Category Style Resume
- Category Tactical solutions for Product, Placement, Promotion, Pricing opportunities
- Work with Industry Experts, Shopper Marketing, Insights and R&D to identify relevant Consumer Insights/Trends
- Develop presentations delivering consumer/category insights
- Use insights to assist in developing retailer strategies
- Factory Head of Development, Factory Development teams, Factory Sample Room Head
- Tier 2 material suppliers
- Identify opportunities and fill gaps by product category and related sub-categories, age, segment, market, channel and franchise
9
Experience For Assitant Category Manager / Category Manager Resume
- Partner with the Creative and Brand Assurance team to drive quality and champion innovation in product development. Ensure timely product approvals in line with industry needs
- Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for key licensees
- Procurement or Supply Chain and /or deep Category experience, Certified Professional in Supply Management (CPSM); Certified Purchasing Manager (CPM) or similar certification desirable
- Provide accurate financial forecasting for BBY’s monthly process; including units, revenue, vendor funding
- Identify specific research opportunities (shopper, consumer, etc.) to bring new learning to category leadership solutions
10
Experience For Manager, Category Manager Resume
- Maximize BBY’s customer availability across all studios
- Develop a complete 3-5 year plan for the Categories based on the adidas Group Strategic Business Plan, the Market’s business needs and the respective Global BU's strategic plan
- Market Share in each market within EM South
- Market Sales vs Plan in each market within EM South
- Leads development and implementation of Customer specific Category Leadership Plans (CLP) and 4P tactical solutions at Ahold Delhaize
- Leads Customer Category Reviews and Assessments for Ahold Delahaize
- Identifies opportunities and issues and leads Category Management team to implement solutions at retail
- Participates and develops material for Top to Top meetings for Ahold Delhaize
- Actively participates/leads calls at Ahold Delhaize
List of Typical Skills For a Manager, Category Resume
1
Skills For Manager, Category Management Resume
- Significant industry experience (i.e. Category Management, Shopper Insights and/or Sales Experience)
- Category Management/ consumer products industry experience – preferably with food experience in the Midwest/Great Lakes marketplace
- Creating a complete category price strategy – (Good / Better / Best) – with corporate margin improvement as the goal
- Experience managing a variety of categories/materials including any of the following
- Experience influencing customer’s decision-making process by clearly communicating solutions that are mutually beneficial to category and Kellogg
2
Skills For Senior Manager, Category Management Resume
- Experience influencing customer’s decision-making process by clearly communicating solutions that are mutually beneficial to the category and Kellogg
- Experience with global sourcing and negotiating with global suppliers
- Extensive experience communicating complex and/or detailed information to multiple individuals/audiences with differing knowledge levels
- Experience negotiating and influencing, through communications, large groups or senior leaders within own organization and Trade Customers
- Experience in a Sourcing, Contracting or Supplier Management role
- Experience in leading and managing teams
3
Skills For Manager, Category & Trade Solutions Resume
- Experience in a Sourcing, Contracting or Supplier Management role
- Strong understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
- Strong analytical thinking to identify opportunities, alternatives and associated impacts
- Proven track record of success in customer-facing Sales roles
- Experience managing a diverse team of functional experts
- Proven track record of success in customer-facing roles
4
Skills For Manager Category Management Resume
- Experience working with a diverse team of functional experts
- Experience in people management, strategy development, process design, project delivery, or sourcing in diverse industries
- Experience in outsourcing and/or implementation of large projects that required a diverse team of associates
- Solid understanding of the Bank’s business, strategy and structure
- Experience working with IRI, Nielsen, or household panel data is required
- Desirable: 10 years category management/strategic sourcing experience
- Experience utilizing shopper card data
5
Skills For Senior Manager, Category Resume
- Experience in merchandising, retail and/or category management
- Think innovatively and demonstrate a personal acceptance of change and the ability to adapt and drive change
- Proven ability to influence and lead collaboration between Business Units, Category Teams and other P&SM teams to balance needs and achieve objectives
- Experience in Category Management, Shopper Insights and/or Business Analytics in a top-tier consumer products organization
- Demonstrated ability to identify opportunities with actionable
- Demonstrated ability to leverage data to drive business solutions
- Consumer Packaged Goods history is required
- Hopper Insights or Category Management experience is required
6
Skills For Manager Category Resume
- Experience in analysis of shopper/consumer-based CPG information is required
- Experience in analysis of shopper / consumer-based CPG information
- Experience within the category management field preferably in a lead category captain or advisor role
- Strong working knowledge of Syndicated data and customer POS (Nielsen/AOD, VendorNet/Shopper View data)
- Managing vendor relationships including negotiating pricing, delivery time and payment terms
7
Skills For Manager, Category Solutions Resume
- Analyzing consumer purchasing behavior and merchandise according to consumer purchasing trends
- Managing vendor relationships including negotiating pricing, delivery time and payment
- Ensuring that a talent pipeline is in place for all roles and supporting the fluid movement of talent in Category Management, Sales, and Merchandising
- Analyzing consumer purchasing behavior and merchandise according to consumer
- Having a thorough understanding of Total Cost of Ownership baselines
8
Skills For Senior Manager Category Style Resume
- Tracking competitive intelligence and provide actionable insights / recommendations to support internal customers in driving their businesses
- Uncovering key category opportunities which impact Whirlpool brands and develops solutions based selling tools and presentations
- Leading category management initiatives for our largest channels, ensuring delivery of insights-driven strategies for KitchenAid and our trade customers
- Presenting your insights and recommendations to both internal (Merchandising, Sales and Senior Leadership) and external parties
- Uncovering key category opportunities which impact KitchenAid and develops solutions based selling tools and presentations
9
Skills For Assitant Category Manager / Category Manager Resume
- Building state of the art category management capabilities within KitchenAid's Global business for core major appliances, focused initially on the US
- Integrating data and insights, resources and processes to drive strategies
- Understanding of rail transportation or logistic industry is considered an asset
- Coordinating product launches across retail, catalog and web properties
- Developing promotional opportunities with vendors to increase revenue
- Working with various internal departments, set objectives / targets for the overall Category for the company by partner/brand
- Providing input to Market Research initiatives related to the achievement of Sales and Marketing objectives
- Coordinate everyday marketing efforts with Visual Merchandising, Digital Marketing and Print advertising to drive overall success
- In-depth understanding of different contracting and pricing models
10
Skills For Manager, Category Manager Resume
- Coordinate everyday marketing efforts with Visual Merchandising, Digital Marketing and
- Inquisitive / learning oriented work style
- Strategic mindset and passion for efficiency, simplification, and outstanding results
- A flexible work schedule and the ability to travel up to 20% of the time but could vary depending on location of residency
- Draw conclusions, address key opportunities, and understand and apply analytics and market research tools to create selling stories
- A flexible work schedule and the ability to travel up to 10% of the time but could vary depending on location of residency
- Flexible/ability to adjust to changing business environment
- Syndicated scan and panel data including geo-demographic and behavioral data
- Space Planning & Management software
List of Typical Responsibilities For a Manager, Category Resume
1
Responsibilities For Manager, Category Management Resume
- Possess analytical and critical thinking skills – analytic curiosity – as well as creative thinking and problem-solving skills
- Establishing and maintaining effective relationships with various senior internal and external stakeholders
- Work experience post-undergrad, preferably in a demanding consulting or banking company
- Strong understanding of syndicated data, HH panel data and shopper relevant data (Nielsen, IRI, EYC, 84.51, Spectra, etc.)
2
Responsibilities For Senior Manager, Category Management Resume
- Partners with Directors of Marketing and Sales Strategy to develop channel/region/key customer priorities
- Experience performing data analysis required
- Shopper Insights, Category Management, or Brand Marketing experience is required
- A go-getter attitude with a strong desire to succeed
- Overseeing and supporting negotiations with suppliers by mentoring and coaching the category management team
- Identifying, building and developing talent and capability within the Category Management team
- Supporting the development of the Supply 5-Year Plan, with a focus on safety, reducing external spend and increasing our productive movement
3
Responsibilities For Manager, Category & Trade Solutions Resume
- Establishing and executing the Category Sourcing Plan and External Spend Reduction plan
- Developing and executing the Category Strategy for your category which feeds into the 5 year plan
- Leading and supporting activities to execute the Supply Business Plan
- Acting as the single point of commercial accountability for your Category across Australia
- Providing guidance to Head of Supply on risk management and associated mitigation actions
- Identify and acquire new partners through cold calling and networking, leading to successful contract negotiations and onboarding of these partners
- Develop line and segmentation strategy for key licensees, maintaining a three-year roadmap, driving innovation and quality
- Lead ongoing Line Reviews to add new products to the Lennox Stores portfolio, negotiating
4
Responsibilities For Manager Category Management Resume
- Identify and analyze key opportunities for growth in all areas of the business including supply, demand, merchandising / product, and content
- Develop & present project business cases including pro forma financials, capital and engineering requirements, and other decision metrics
- BA/BS required, preferably Business, Marketing, Engineering, or Economics
- Conduct data mining and generate spend/supplier segmentation to generate a category strategy
- Coordinate the executive level engagement between procurement, engineering, supply chain functions and senior stake holders within the BU
- Support sales leaders with new item and distribution selling analyses and presentations
- Provide proactive analysis of business conditions and drivers, promotions, category trends and dynamics, as well as emerging segment trends
- Drive all aspects of category management responsibilities including insights & analytics, category strategy, and cross-functional coordination
- Participate in business planning with business unit stakeholders to support category team work alignment with business unit requirements
5
Responsibilities For Senior Manager, Category Resume
- Establish and manage a decision making culture to empower Category Teams
- Oversee multi-year agreements to support CN’s needs and objectives supporting CN operations
- Be accountable for spend by category, and achieving target savings identified
- Support sales/marketing/strategy teams with category, shopper and brand insights
- Delivers category, brand and channel specific selling presentations
6
Responsibilities For Manager Category Resume
- Sales reporting and analysis as assigned (weekly/monthly/quarterly/annually) as well as help develop tools to create efficiencies
- Assists in the development of sales materials for use with retailers to include annual/semi-annual merchandising tools, new item launch materials, etc
- Sound understanding of Syndicated and Panel Data is required (IRI, Nielsen, or Retail Link)
- Expertise in the assigned category and strategic procurement with sound knowledge and understanding of other supply chain functions
- Conduct large scale direct negotiations or RFX to source services as needed for spend up to $10M. Support team with enterprise- wide strategic projects
- Lead & perform required legal & risk due diligence for large scale negotiations
- Consider internal dependencies, processes & vendor requirements and educate business to ensure successful engagement
- Manage category portfolio up to $100M
- Responsible for creation and publication of Gold Standard Planogram for category of ownership (Named Division CM resources only)
7
Responsibilities For Manager, Category Solutions Resume
- Define Customer Category Structure and Roles
- Define Customer Category Strategy & Tactics
- Work with vendors to develop exclusive products for sale through retail and online outlets
- Utilize IRI Panel, Nielsen AOD, VendorNet/ ShopperView and other consumer centric data tools to build customized selling stories and opportunities for our brands, on an everyday and seasonal basis
- Identify measure and quantify market trends and opportunities. Present and share insights with our internal sales organization (Brand, Trade Marketing, Customer Planning, Sales) and retail customers
8
Responsibilities For Senior Manager Category Style Resume
- Support in-depth category reviews for Category Managers, and manage broker/shelf technology and Insights resources, as appropriate, in support of reviews and Category Captainship responsibilities
- Contribute to innovation sell-in by customizing national new item launch materials. Develop compelling customer specific materials that address the shopper and the competitive marketing area
- Provide post promotional analysis for key events, including recommendations on price point and merchandising effectiveness, with the goal of improving category and brand event performance/lift
- Provide coordination and support for customer Top To Top/ Joint Business Planning presentations
- As needed for customer appointments
- Prepare line review / gap analysis for Brand Managers to present to customer as requested or as part of an overall sales strategy
9
Responsibilities For Assitant Category Manager / Category Manager Resume
- Review monthly market share data for all brands/partners, note changes and make recommendations on how to improve their position in the market
- Knowing the competitive landscape in regards to both company’s and customer’s competitors, providing and maintaining competitive analysis and market trends as requested
- Performs a strategic role with a broad look at marketing & insights principles
- Develops Category Leadership Plans (CLP) / Department roadmaps of compelling category strategies that drive the category’s future growth potential
- Travel for business needs when necessary (some overnights and weekends required)
- Take analytical data and create & present business plans
- Develops Category Leadership Plans (CLP) Strategy, Initiatives and Content
10
Responsibilities For Manager, Category Manager Resume
- Work cross-functionally with other departments and business units, capable to lead staff
- Be subject matter expert on category leadership tools and capabilities
- Lead category strategy and review meetings with customers; assist brand-based category leadership initiatives
- Deliver consumer/category input within customer joint business plan to help refine plan elements based on consumer and category knowledge
- Monitor industry trends and competitive activity to identify opportunities to improve capabilities and advantage in the market
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