Manager, Customer Marketing Resume Sample
Shemar Dickens
262 Herbert Brooks,
Philadelphia,
PA
+1 (555) 363 1933
Work Experience
Manager, Customer Marketing
03/2017
-
PRESENT
Los Angeles, CA
- Provides analysis, thought-leadership, development and delivery of customer-specific marketing programs and actions within assigned customer(s)
- Assesses and delivers customer- or property-specific applications of global or regional programs for customers to maximize value
- Manages complex projects to achieve targeted customer and/or property objectives
- Short- and Long-Term Planning & Execution
- Lead and develop account promotional strategy for his or her assigned accounts
- Ales and/or Marketing experience with a consumer product company and/or major retailer
- End to end accountability for the development, management and execution of the annual customer loyalty and retention marketing strategy and activity plan encompassing data-driven marketing across all channels
- Conducting customer and market analysis and initiating research to identify trends and opportunities by which the annual loyalty and retention marketing objectives, strategy and budget would be agreed
Senior Manager, Customer Marketing
02/2010
-
11/2016
New York, NY
- Partner with Customer Insights and Data Analytics teams to extract actionable insights from customer data, using these insights to fuel campaigns designed to convert customers into brand advocates and win back high retention risk customers
- Drive digital marketing innovation that explores new ways to increase customer engagement, advocacy, and retention
- Contribute to customer’s long term planning process
- Plan and orchestrate introduction of new products and line extensions to ensure that specific distribution, pricing, shelving and merchandising objectives are met or exceeded
- Assist customers in reaching sales potential on company products by offering creative merchandising ideas
- Handle customer issues/opportunities promptly
- Build relationships with marketing contacts of key customers
- Helps to create holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
- Develops and executes insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
Senior Manager Customer Marketing
12/2005
-
09/2009
Detroit, MI
- Assists in development of promotional plans utilizing shopper insights and industry and market trends with the aim of driving conversion to grow the account’s toy sales
- Assist with development and execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
- Support the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
- Experience in marketing in a fast-paced, customer-focused and innovative environment
- Manages and trains others on customer lifecycle management; provides expert direction to improve communication effectiveness and ensure best practices are applied across his/her team
- Attracts, develops and retains talented people who are most capable of driving Citrix’s success; accurately assesses and coaches promising individuals; gives honest feedback; acts as a mentor and empowers others
- Proven results in roles that significantly improved the customer journey, engagement, and average revenue per customer for online subscription-based offerings
Education
Upper Iowa University
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong project management skills and key computer skills (Excel, PowerPoint, Outlook)
- Able to create win/win situations across a network of stakeholders through solid negotiation skills; strong problem solving skills
- Strong customer-facing presentation skills – demonstrated ability to deliver engaging and impactful customer-facing presentations
- Excellent problem solving skills and strong analytical capabilities
- Demonstrates strong leadership and communication skills
- Marketing experience, including experience discerning customer priorities/pain points as well as identifying customer marketing opportunities
- Strong strategic thinking, problem solving, and analytical skills
How to write Manager, Customer Marketing Resume
Manager, Customer Marketing role is responsible for analytical, basic, research, marketing, interpersonal, business, digital, customer, excel, merchandising.
To write great resume for manager, customer marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Customer Marketing Resume
The section contact information is important in your manager, customer marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Customer Marketing Resume
The section work experience is an essential part of your manager, customer marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, customer marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, customer marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Customer Marketing resume experience can include:
- Strong sales management and analytical skills
- Excellent interpersonal and communication (verbal/non verbal) skills
- Excellent analytical skills and high business acumen
- Well organized with good process management skills
- Excellent verbal and written communication skills. Attention to detail and follow-through
- A flexible, positive, approachable, proactive attitude with good problem-solving skills
Education on a Manager, Customer Marketing Resume
Make sure to make education a priority on your manager, customer marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, customer marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Customer Marketing Resume
When listing skills on your manager, customer marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, customer marketing skills:
- Strong communication skills, able to deliver clear and concise presentations. Strong listening skills to ensure customer needs are accurately captured
- Communication skills: Solid communication skills, able to develop clear and concise presentations
- Experience in Retail Packaged Goods with both direct selling experience and category management experience
- Proven experience effectively working with teams across multiple departments, time
- Demonstrated ability to present to leadership—overall strong presentation skills
- Excellent organization, communication, program, and process management skills
List of Typical Experience For a Manager, Customer Marketing Resume
1
Experience For Senior Manager, Customer Marketing Resume
- Data-driven, rapid testing mindset: Outstanding analytical skills, strong experience interpreting test results & translating conclusions into actionable changes
- Superior communication skills, influential presentations and business cases of significance to management. Proven track record of establishing credibility with key business partners within marketing organization and cross-functionally
- Assists with development and execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
- Supports the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
- Excellent analytical skills necessary for profitability analysis and ROI projections yet also a creative thinker
2
Experience For Manager Customer Marketing Resume
- Assess Customer Marketing training and skills needs; cascade and put in practice learnings
- Financial acumen: Basic financial management skills in order to assess shopper marketing and merchandising programs
- Leverage strong sales and retailer understanding to engage the right people at the retailers (national & regional) to deliver the most effective programs
- Interpersonal skills: Results driven, but able to work well within a team environment
- Experience working for B2B Enterprise Technology company
- Leverage regional consumer insights to build more effective programs and a richer understanding of what motivates consumers in these markets
- Demonstrate a thorough understanding of Company business, customers, brand, processes, goals
3
Experience For Senior Manager Customer Marketing Resume
- Digital media planning experience required
- Demonstrate how the shopper plans amplify the Brand and Trade plans in the joint business plans
- Highly social, outgoing personality that enjoys meeting new people (customers) and learning their story
- Manage marketing spending budget and reports on spending results and ROI
- Identify any gaps in marketing capabilities needed to execute the optimal marketing strategy
- As contributing to and executing the consumer & category activation plan for key categories
- Manage and work across a diverse, cross-functional team of professionals including brand marketing, field and HQ sales teams
- Manage and maintain Wireless & Unison budgets, ensuring that funds are distributed as needed across Customer Marketing to affectively meet goals as a team
4
Experience For Associate Manager Customer Marketing Resume
- Ownership of senior level marketing call points (CMO/VP Marketing)
- AMER—includes understanding exactly what your stakeholders need, and finding a way to get it done on time, on budget, to exceed expectations
- Assist with execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
- Own development of marketing automation capability for direct-to-consumer business
- Work with Sales to support trade shows and customer events, providing category and industry expertise
- Partner with brand team to identify content opportunities that amplify brand initiatives, including but not limited to NPS, campaigns and customer service
- Run an always on A/B tests to optimize on-site conversion and reports out results on monthly and quarterly cadence including plans for future improvements
- Responsible for production planning
5
Experience For Associate Manager, Customer Marketing Resume
- Make recommendations for adapting area and global innovation and leverage BDIs and category strategies for the ANZ market
- Display an analytical approach to problem solving and a detail-oriented approach to work
- Possess the ability to work with management to achieve Company goals including customer satisfaction and Company profitability
- Continuously develop the technical competence of the Customer Marketing organization aligned with the principle to deploy “best practice”
- Develops appropriate tracking process, and scorecards to monitor distribution performance, competitive activities, trade sales
- Supports Sales in developing action plans based on Advantage Survey results, and monitors execution
- Interact and work with senior/brand managers/directors and cross-functional teams to deliver divisional business objectives
- Support key field business teams with business planning, brand interaction, and top to top meetings, includes leading the customer adapt process for selected retailers through working with our shopper agency of record
- Develop and communicate sales strategies, selling material and point of sale materials (includes special packs) that are consistent with Sales and Marketing objectives and gain the desired results from the trade
6
Experience For Assistant Manager, Customer Marketing Resume
- Lead the “media to shelf” planning process for key FOCO (Few, Organized, Clear, Objectives) events for the category
- Serve as the Sales Division’s representative on the new products task force categories assigned and provide input and direction (ideation to commercialization) to the Director of Customer Marketing necessary
- Support Director of Customer Marketing in strategic planning for business unit
- Development of a semi-annual Release to Sales business plan, linked to corporate objectives, brand strategies and customer opportunities
- Lead the analysis and evaluate various sources of information including but not limited to various internally-generated sales reports, AC Nielsen market data and various consumer research reports in support of identifying and developing the appropriate sales strategies to most profitably achieve business objectives
7
Experience For Campaign Manager, Customer Marketing Resume
- In working with the various brand teams, leads the development of annual share growth targets. Responsible for measuring ongoing performance vs expectations and makes recommendations on actions to address performance where necessary
- Member of the Global Customer Marketing Brand Council responsible for representing Canada in the development of Global Customer Marketing strategies and tactics
- Maximize learnings across North America by building effective relationships with key stakeholders and leveraging U.S information, learning and tools where applicable
- Strong communication (oral, written presentation) and interpersonal skills
- Lead teams and coach direct reports on project management skills
- Cross functional experience is an asset, especially customer management
- Translate strategic and financial objectives into tactical priorities for the team, key cross-functional partners and agencies
8
Experience For Manager, Customer Marketing Resume
- In-depth knowledge of all classes of trade
- Responsible for developing individual contributors including actively developing strengths/opportunities, identifying blockers and recommending career pathing opportunities
- Develops and oversees execution of the overall 1:1 customer communication strategy across channels, partners with stakeholders to ensure business goals are being met, and manages 1:1 initiatives and tactics
- Manage National Accounts Prepared Foods and Potato customer-driven innovation projects, including opportunity analysis, leading cross-functional project teams in product/packaging development, commercialization and financial analysis for new product launches
- Active involvement in leveraging marketing platforms and creating customer-specific initiatives to grow Potato and Prepared Foods business with key National Account customers
- Provide a day-to-day point of contact for McCain National Accounts sales team and customers, facilitating tactical business support and promotional programming development as needed
- Conduct business analysis and reporting (sales, profits, competitive activity, promotional results, etc.) and respond to customer requests/inquiries in a professional and timely manor
- Support monthly Integrated Business Planning (IBP) process by preparing monthly SKU performance reporting and developing forecasts
- Assist in the development of the overall business strategy with a focus on appropriate category, segment and account targeting for future business growth
9
Experience For Senior Manager, Customer Marketing Resume
- Assists with execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
- Manage the customer journey, contact strategy and messaging to drive value for GoDaddy’s customers
- Leverage analytical insights to identify new opportunities by utilizing customer analysis, segmentation and test results
- Address the identified opportunities by defining omnichannel marketing strategies that improve the customer experience, personalize messaging and drive value for customers and the business
- Drive the execution of marketing strategies across multiple channels (email, outbound sales, paid advertising, SMS, website experience, etc.) to ensure flawless execution of targeted customer messaging
10
Experience For Manager Customer Marketing Resume
- Demonstrated customer marketing experience
- Create a vision of how new products & services can improve the revenue opportunities and customer experience for the existing clients
- Partner with the creative and product teams to design messaging strategies and build new marketing content which align with opportunities
- Define reporting and data analytics needs required to provide rapid insight and visibility into what drives business results and how marketing strategies performed and communicate those to cross functional and leadership teams
- Support new and emerging marketing technology/automation solutions
List of Typical Skills For a Manager, Customer Marketing Resume
1
Skills For Senior Manager, Customer Marketing Resume
- Previous customer marketing experience of related skills like customer success combined with marketing programs experience
- Demonstrated experience within the Fast-Moving Consumer Goods (FMCG) industry
- Excellent analytical/financial skills and high business acumen
- Strong analytical skills and ability to develop insights
- Strong Computer skills, Microsoft Office
- Strong Analytical skills: the ability to interpret Neilson Data, SAP, Business Warehouse and Market Research
- Strong Analytical skills: the ability to learn and interpret data (i.e. Nielson, SAP, and Market Research)
- Marketing experience, with 4-5 years experience managing a team
2
Skills For Manager Customer Marketing Resume
- Experienced manager – a solid track record of coaching and developing talent
- Demonstrated experience in customer marketing or trade marketing
- Leads development of skills enhancement plans for entire cluster customer marketing team
- Consumer packaged goods, retail planning or video industry experience
- Experience in multi-channel marketing, CRM, consumer experience content development/analytics
- Superb writing and general communications skills
- Demonstrated experience working on range and space/plan reviews
- Analytical problem-solving skills (quantitative and qualitative)
- Speak, read and write effectively in the English language
3
Skills For Senior Manager Customer Marketing Resume
- Organizational Skills: The ability to bring disparate stakeholders together to resolve issues and drive consensus
- Advanced computer literacy skills required, specifically MS Excel and PowerPoint
- Prior experience in a large organization or agency
- Marketing experience with exposure to the finance industry and understanding of financial markets is required
- Experience developing strategic framework, planning, executing and measuring multi-channel direct marketing/CRM programs
- Proven record of developing and executing marketing programs (preferably with customers)
- Leading a team of marketing professionals with a demonstrated track record of great leadership, management and coaching abilities
- Experienced in print and digital production; communications strategy development, email marketing best practices, marketing content development across channels
- Experience managing an IT team in relevant areas dealing with Clouds, Virtualization, etc. 7-10 years
4
Skills For Associate Manager Customer Marketing Resume
- Extensive experience with building and managing scalable cloud services, i.e. OpenStack, vCloud, CloudStack
- Retail direct marketing, loyalty and digital marketing experience
- Experience in developing and executing creative ideas and program
- Related experience in customer marketing, marketing, or sales
- Strategic thinking with a track record of delivering strong business results
5
Skills For Associate Manager, Customer Marketing Resume
- Good in quantitative and qualitative data analysis, including business process metrics and measures linking to business KPIs
- Marketing experience, ideally in an agency (creative or planning capacity) or retail environment
- Base Business Strategy - participates in portfolio assessment and aligning on priorities that support growth objectives maximizing distribution
- Experience in a matrixed marketing environment in a high-growth, innovative environment, with an emphasis on web, cloud and digital technology
- Experienced in using Microsoft Office applications - particularly Excel, Word & PowerPoint
- Experience in high paced, high volume multi-taksing role and environments
- Direct selling and/or sales strategy experience
- Extensive experience working in a Linux RedHat environment
- Experience working with systems development life cycles specifically in an Agile environment
6
Skills For Assistant Manager, Customer Marketing Resume
- Strong sense of collaboration and ability to work as part of a growing global team as well as with people of all levels
- Recent experience in customer marketing, preferably in strategy accounts management
- Proven track record of delivering objectives consistently
- Experience collaborating with sales account partners
- Strong understanding of Trade Management and Profit & Loss
- Strong background in the area of multifunctional project work and an understanding of field sales
- Strong understanding of Nielsen data
- Experience in a high-paced, high volume multi-tasking role and environment
- Experience making quick decisions, sometimes based on limited or incomplete information
7
Skills For Campaign Manager, Customer Marketing Resume
- An ability to thrive in a fast-paced, deadline-driven environment while rank-stacking multiple priorities with ease
- Demonstrate a desire to learn and a willingness to be accountable for both day-to-day tasks and more complex challenges
- Demonstrate the ability and willingness to lead projects with consistency
- Experience developing customer facing tools (i.e. presentations and spreadsheets) that are impeccable in content and cosmetics
- Enthusiastic, self-motivated strong team player
- Strong communication and business acumen
- Driving improved understanding of the unique dynamics of all channels and their shoppers within Kellogg USA (KUSA) Marketing and Sales Strategy teams
- Tracking and analyzing data proactively to drive understanding of key metrics and trends, and provide recommendations
- Understanding of key Foodservice marketing programs including promotions, collateral, etc
8
Skills For Manager, Customer Marketing Resume
- Managing the assigned Category for the Club Channel to achieve Quarterly and Annual Net Sales Budget, Operating Profits and Market Share growth
- Supporting the Snacks innovation strategy for the Club channel, including direct project management of Club innovation projects, work includes
- Monitoring and driving visibility on all Product Work Requests (PWR)
- Understanding of Consumer/Shopper
- Passion for the customer, leading new ideas, working collaboratively on a cross functional team, delivering flawlessly and continuously learning
9
Skills For Senior Manager, Customer Marketing Resume
- Develop testing pipeline for customer lifecycle marketing program to improve productivity utilizing direct marketing best practices
- Create selling stories including presentations and videos for the Sales executives to bring to customers
- Be comfortable and thrive under ambiguous and complex situations; adapts behaviors and thinking when responding to changing demands or unexpected situations
- Develop Customer specific business building programs that drive mutual growth leveraging the shopper marketing agency
- Can do attitude with a growth marketing mindset, continually testing and optimizing
10
Skills For Manager Customer Marketing Resume
- Integrate tactics into larger corporate marketing initiatives and package for global marketing teams
- Within the Customer Marketing team, oversee all aspects of the Direct Mail, Casino Marketing and Lead Acquisition programs
- Expert in direct marketing (online & offline) including tools for major drivers and ownership of results
- Responsible for the hiring, training, development and performance management of direct reports
- Recognize and develop sustainable solutions while considering long-term and short-term impact of actions when making choices
- Listens and understands the perspective of others while asserting and gaining support of own ideas
- Collaborate with internal Insights department to deliver research insights that support marketing, content and decision making
- An aptitude for interacting and collaborating with colleagues from all levels of the organization and be a valued team player
List of Typical Responsibilities For a Manager, Customer Marketing Resume
1
Responsibilities For Senior Manager, Customer Marketing Resume
- Demonstrate flexibility by handling many issues, items and functions at one time and by setting and prioritizing sequences of project goals
- Working experience of current marketing technology and tools including but not limited to Salesforce and marketing automation systems
- Experience identifying and outlining key campaign metrics and building campaign proformas, measurement plans, and marketing analytics
- Experience collaborating with and influencing cross functional partners
- Develop marketing programs with retailers – both national (in market) and local, designed to drive their participation and elevate the brand experience
- Experience with Digital 1:1 approaches/data capture techniques and with providing direction to database/operations teams
- Manage multiple stakeholders in building best Digital/CRM experiences
2
Responsibilities For Manager Customer Marketing Resume
- Attending key marketing and sales planning and strategy meetings and drive KUSA cross channel thinking
- Understanding of pack/price architecture
- Lead and develop strategic shopper plans that amplify the trade plan by collaborating with the shopper agency and internal Shopper Marketing Manager
- Drive campaign strategy, objectives and KPIs for Wireless & Unison portfolios in conjunction with EBU Product Marketing and Customer Marketing Director
- Problem Solver: Continually resolve issues through active problem solving and striving to answer questions before they are asked
- Iterate and optimize marketing strategies in quick-turn and drive the execution of optimizations
- Work with internal and external resources to develop segmentation, lookalike and predictive modeling, decision aids and business case analysis to support programs, creative and recommended solutions
- Establish marketing relationships with key customer accounts
- Lead development of marketing strategies for select customer segments
3
Responsibilities For Senior Manager Customer Marketing Resume
- Develop relationships with customer groups at the marketing level to develop business opportunities and drive growth
- General marketing activities to support the business as directed
- General knowledge of website/marketing technology solutions
- Communication of the vision and business plan to executives, key stakeholders and working teams to gain alignment and buy in
- Develop the appropriate reporting and analysis to track the financial & operational results of the introduction vs. the original business plan
- Gain alignment from Shopper Marketing Manager of the business unit and the brand on shopper plans
- Basic knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers
- Manage multi-channel performance based display programs continually optimizing performance to successfully achieve MQL targets and low CPL
4
Responsibilities For Associate Manager Customer Marketing Resume
- Leverage paid and organic SEM campaigns driving leads and performance
- Develop upper funnel content to build remarketing audiences and awareness
- Understand GoDaddy’s business goals and identify areas to optimize the company’s revenue and margin
- Support Distribution/Corporate Accounts, in line with customer segmentation
- Collaborate on the development and implementation of customer strategic plans and initiatives to drive growth and return on investment (ROI)
5
Responsibilities For Associate Manager, Customer Marketing Resume
- Lead Foodservice team in the management of product data information
- Develop data driven solutions in conjunction with the Insights team
- Attend key customer events
- Support industry events and tradeshows
- Develop relevant customer tools and presentations to drive growth and ROI
- Manage/enhance the Foodservice website
- Industry knowledge of the Foodservice syndicated services available
6
Responsibilities For Assistant Manager, Customer Marketing Resume
- Develop and execute insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
- Accountable for the creation of business plans informed by financial analysis to support the vision
- Partner with your sales counterpart and define the customers’ strategies and objectives for each of Abbott Nutrition’s Categories
- Leverage and work with the internal Shopper Marketer to understand brand objectives, strategies and consumer insights
- Align Customer and Brand strategies/objectives to identify key business opportunities
- Track and analyze the effectiveness of the total program through the ROI analysis and provide quarterly updates to the Shopper Marketing internal team and Brand teams
- On Earned social channels (starting with, but not limited to Facebook and YouTube)
- In partnership with Director – develop product influenced video distribution strategy to optimize conversion and engagement
7
Responsibilities For Campaign Manager, Customer Marketing Resume
- On select distribution partners
- In collaboration with site-merchandise organization look forward 0-6 months to identify key product story initiatives based on broad themes, new product launches, etc. and creates content pipeline to support
- International experience required (outside of the US- having lived outside US)
- Excellent verbal and written communicator with ability to understand and document technical and operational concepts related to products and service offerings
- Owns and Manages the Shopper Operating System for respective business
- Global Business Council - active contributor to GBC for regional activation of plans, content, communication and planning
- Attend monthly merchant “themes” meetings to identify additional content opportunities
8
Responsibilities For Manager, Customer Marketing Resume
- Drive tech organization on video development initiatives ensuring that zulily.com properties, including app and mweb support video in key placement as identified through the strategic development of the plan
- Work with outside resources to ensure that all video content is ADA compliant
- Partnes with Ads team to identify opportunities for content sponsorships
- Mentor Sr Specialist to executional excellence
- Passion for content development, be inspired to test new creative ideas, never satisfied with status quo
9
Responsibilities For Senior Manager, Customer Marketing Resume
- Results driven, self-motivated individual with focus on goal achievement
- Lead engagement with and development of stories for our largest HCM customers
- Shopper Marketing Excellence (provides direction on how to best synergize assets, by zone, throughout the P2P and establishes strategy to drive locally relevant execution)
- New Product Development -consult in areas of portfolio planning, merchandising, volume assumptions, and liaise between regions
- CAB Development - active contributor to CAB process focused selling objectives, media to shelf activation's and executional mandatories
- Implements Global COE's within the business teams
- Regional Trade Liaison - coach and strategize with local CM on specific trade driven needs, connectivity to other regions, and voice back to global
- Insights Navigator - works closely with CIBA (Consumer Insights and Business Analytics) team to identify insights needed to support Customer needs in CABs, Growth Narrative, and distribution
- Leadership Team Member - active contributor to leadership team, providing insights and POV to drive overall business strategy and ensure excellence in execution
10
Responsibilities For Manager Customer Marketing Resume
- Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF
- Owns and writes Client to Agency briefs to Shopper Agency
- Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities
- Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)
- Consolidate execution progress and facilitate Management Committee reviews
- Work together with Sales and Marketing team to develop category specific Go-To-Market strategies that drive business results and financial goals
- Collaborate with Platform Customer Marketing team in the development and implementation of Go-To-Market strategies and trade bundles for platform-wide NPD launches and other platform-wide projects, campaigns and initiatives
- Responsible for customer marketing activities, following the strategic guidelines defined for each category
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