Assistant Manager, Marketing Resume Sample
Brooks Rosenbaum
8485 Hamill Trail,
Houston,
TX
+1 (555) 596 5432
Work Experience
Assistant Manager, Marketing
04/2017
-
PRESENT
New York, NY
- Responsible for planning, implementing, following up and reporting of all marketing/corridor/media activities for given Countries and Territories across all sales channels (Retail and Digital)
- Marketing responsibility for full product portfolio for given Country/Territory, including Digital, Retail and account-based products
- Managing projects end to end and supporting Country and Regional Team in Key Projects
- Compiling customer reports
- Managing relationships with key vendors and internal stakeholders (Brand Team, Receive Teams) and external agencies
- Driving POS branding and merchandising in Country/Territory together with Sales Team
- Assist in developing marketing plan to meet country’s objectives
Assistant Manager Marketing
10/2011
-
12/2016
New York, NY
- Work with business and other functional teams to design and execute acquisition and retention campaigns
- Manage channel partnership and events to build thought leadership
- Utilize digital and content marketing for brand awareness and lead generation
- Develop client communications and sales toolkits
- Work with Global PR team to increase brand exposure
- E2E marketing campaign management with post campaign reporting for analysis and evaluation
- Identify marketing channels to support FI and verticals development
- Conduct research on market intelligence and potential market
Assistant Manager, Marketing, Bobbi Brown
04/2009
-
05/2011
Boston, MA
- Develop and implement consumer-centric digital online strategy and initiatives with key e-commerce partners
- Develop E-Commerce marketing channel strategy to achieve overall e-commerce objectives
- Coordinate with all key e-commerce partners to ensure a consumer centric shopping experience
- Develop and implement consumer-centric digital online strategy and initiatives with Market place site partner
- Responsible supporting the execution and management for TRU promotional plans across all channels to support the business (Brick & Mortar and Dotcom)
- Experience in marketing and communications with a proven track record supporting comprehensive, innovative and successful campaigns
- >4 years working experience in semiconductor manufacturing
- Specialization in CMP technology
Education
The Ohio State University
2004 - 2008
Bachelor's Degree in Marketing Required
Professional Skills
- Maintain relationships with retail partners (Stores & DOTCOM) in partnership with Account Lead to develop business strategies and capitalize on growth opportunities and minimize potential risk factors
- Strong analytical skills and clear understanding of key marketing KPIs
- Has strong communication skills
- Outstanding communication: Exceptional skills in written and verbal communication
- Advanced computer skills are required including MS Office Suite and the ability to learn and utilize internal applications
- Visual Merchandising skills, an asset
- Creative, Enthusiastic, hands-on self-starter with effective planning, coordination and project management skills
How to write Assistant Manager, Marketing Resume
Assistant Manager, Marketing role is responsible for marketing, leadership, database, retail, credit, integration, procurement, reporting, manufacturing, design.
To write great resume for assistant manager, marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Assistant Manager, Marketing Resume
The section contact information is important in your assistant manager, marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Assistant Manager, Marketing Resume
The section work experience is an essential part of your assistant manager, marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous assistant manager, marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular assistant manager, marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Assistant Manager, Marketing resume experience can include:
- Drive effective 360 marketing strategies to attract the right exhibitor and visitor profiles cost-effectively
- Strong organizational skills with the ability to multi-task and meet tight deadlines
- Advanced level skills across all Microsoft Office applications including Excel (charts, formulas, pivot tables) and PowerPoint
- Proven ability to multi-task, manage numerous projects and adapt to shifting priorities
- Working experience preferably in conceptualising, proposing, planning and executing marketing campaigns
- Develop a consumer centric online shopping experience
Education on an Assistant Manager, Marketing Resume
Make sure to make education a priority on your assistant manager, marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your assistant manager, marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Assistant Manager, Marketing Resume
When listing skills on your assistant manager, marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical assistant manager, marketing skills:
- Experience leading and managing project and participating on cross-functional teams
- Proficiency using MS Project (or related software tools), including timeline preparation and project maintenance and experience in Excel, Word and PowerPoint
- Driving POS branding and merchandising in Country/Territory together with the Sales Team
- Analysing campaign results, leveraging and sharing results with colleagues across the region
- Building and maintaining productive working relationships with a variety of internal and external stakeholders across the JAPA region
- Managing projects end to end and supporting Country and Regional Team in Key Projects (i.e. KYC)
List of Typical Experience For an Assistant Manager, Marketing Resume
1
Experience For Assistant Manager Marketing Resume
- Follow up on sales leads and business quoted to ensure business is secured. At all times understanding the client's needs whilst optimizing hotel revenue through yield management and upselling of hotel facilities or service
- Support the Hotel Sales team with site inspections, client entertainment, familiarizations and other events that form part of the sales and marketing revenue plan
- Marketing experience in home entertainment, digital media, or consumer products
- Relevant experience in marketing or communications
- Related experience in events and exhibition promotion. Knowledge of the baby, kids and/or health sectors is an advantage.
- Is an excellent writer
- Demonstrates a keen analytical mind
- Team player with demonstrated ability to work both independently and on cross-functional teams
2
Experience For Assistant Manager, Marketing Activation Resume
- Experience with Online/Social Media
- Maintain cutting-edge knowledge of the evolving multi-channel marketing space
- Develops cross-functional relationships (including social, creative, brand and fundraising teams) to execute broader marketing campaigns
- Maintain existing marketing partnerships and cultivate new relationships with prospective partners
- Create content the target audience is looking for, with the goal of optimising path to conversion
- With direction from Senior Manager, Marketing, coordinate and execute all global and regional marketing strategies to country level
- Assist with developing annual integrated marketing strategy
3
Experience For Assistant Manager, Marketing, Bobbi Brown Resume
- Leverage advanced targeting/segmentation, dynamic content, and personalization techniques to optimize existing programs
- Create and manage marketing activities for the re-release of films celebrating anniversaries
- Assist VP in the ideation of new product by providing trend, market, pricing, and competitive business analysis
- Work with VP to recommend strategic retail pricing for new products; recommend price increases for existing products
- Develop activation thought-starters for promotions, events and special occasions, as well as follows through on the tracking and reporting of these programs
- Collaborates and leads through influence across several cross-functional departments, including operations, training, human resources and others
4
Experience For Assistant Manager Marketing Smashbox Resume
- Identify, plan and execute marketing initiatives to generate new businesses
- Collaborate across teams to develop performing strategies for each partnership
- Support lead generation activities, turning leads into exhibitors and visitors
- Be a key player in the conceptualisation and programming of all assigned exhibitions as well as overall performance of the business unit
- Assist on planning and development of PR campaigns and advertorials
- Pro-actively coordinate and communicate with other department functions to ensure all Marketing and PR projects are aligned
- Assist Senior Manager, Marketing on any special projects required
5
Experience For Assistant Manager, Marketing Initiatives Resume
- Partner with cross-functional teams including CRM, Email, Site, Acquisition, Store Communications, Credit Card, Web Production
- Assist with the development of marketing plans for key franchises
- Interact extensively with cross-functional groups including Creative, Digital/Social, Publicity, Finance, Sales, Operations, and Content
- Work with head of sales to develop retailer specific marketing plans to drive business
- Retailer visits on an ongoing basis
- Collaborates on marketing plan for new shop openings for the company
- Manage franchise communication, including webinars, in-person meetings and program participation
- Provides support and guidance for the retail shop community (both company owned and franchised) with PR and marketing tools for use in local markets
- Tracks/collects/analyzes feedback and performance of activations, ensuring lessons learned are applied for future projects
6
Experience For Temporary Assistant Manager, Marketing Resume
- Partners with external agencies and helps inform strategies on media-facing messages
- Make commercially astute decisions to convert business
- Create an environment that trains, develops, coaches and mentor’s self and team members
- Manage a small team of junior staffs who function as key liaisons between all partners (exhibitors, sponsors, vendors), with focus on onboarding process and regular engagement
- Keep up with industry trends to better understand needs and expectations of assigned exhibition profiles
- Is a team player
- Coordinate with all Product Teams on GTM materials for new product launch support
- Establish and maintain close relationship with media
7
Experience For Assistant Manager Marketing & Digital Resume
- Maintain the client contact strategy calendar and develop strategies for key client segments to drive growth of the client file and improve retention rate
- Champion and enhance the Ann Taylor brand and brand promises across all channels of communication
- Identify trends and insights from data and develop actionable recommendations for optimization
- Develop deep consumer knowledge and apply those insights to deliver actionable, insights-driven strategies across various channels
- Work closely with CRM team to plan and implement new programs based on program/channel LTV scores, define control groups, and deliver ad hoc reporting & insights
- Manage execution activities, measure performance against milestones, track success, mitigate risks and prepare ongoing hindsight reports
- Strategize with credit card team to create targeted card member campaigns that build the loyalty and spend of our card members
- Provide clear, high-impact communication and manage complex deadlines in a fast-paced environment
8
Experience For Assistant Manager Marketing Consultation Resume
- Highly detail-oriented with the ability to turn analysis into action, execute to timelines, and provide comprehensive solutions
- Determine title selection for our Movie of the Day App featured on IOS and Android devices and assist with day-to-day activities for the App
- Assist with the development of promotions, packaging, and digital/social campaigns for key seasonal activations (e.g. Awards, Easter, Father’s Day, Halloween, and Holiday)
- Develop Creative and Marketing Communications briefs based on direction from Management
- Motivated and enthusiastic self-starter with a “can do” attitude
- Advanced level expertise with core MS Office applications, i.e.: Word, Excel, PowerPoint
9
Experience For Assistant Manager, Marketing & Promotions Resume
- Manage product development timeline from formula submission to in market date
- Partners with the Senior Manager of US Marketing Activation to develop plans that overlay the national calendar that targets specific needs based on market or shop
- Build close partnerships with Krispy Kreme’s marketing analytics and insights team to monitor and evaluate effectiveness of plans
- Involved with various activation projects, both internal (i.e. employee incentives) and external (sponsorships/partnerships)
- Demonstrated ability to present critical information and tailor message for maximum impact with various stakeholders (3rd party agencies, Franchisees, Internal Executives)
- Excellent communicator with an attention to detail and an adherence to deadlines
10
Experience For Lancome, Assistant Manager, Marketing Face Resume
- Proactive, self-motivated professional who is willing to learn and adapt quickly
- Passionate about movies
- Fluent in AP Style
- Liaison to moderation team (Puzzlebox) to ensure maintenance of brand voice and content
- Support Turner’s affiliates in SEA for territories including Singapore, Malaysia, Indonesia, Thailand, Vietnam and Hong Kong. Support includes but is not limited to
- Work independently and with good communication skills
List of Typical Skills For an Assistant Manager, Marketing Resume
1
Skills For Assistant Manager Marketing Resume
- Excellent project management skills – ability to bring a strong creative idea into reality with top-notch execution
- A good team player with strong drive to succeed and a passion for TV
- Excellent command of the English language – both written and spoken are essential
- Planning and implementing campaigns in Country/Territory to drive customer acquisition and retention
- Managing and monitoring the station’s digital assets such as website and social media websites
- Working directly with globally recognised travel and online retail merchant partners to identify their objectives and develop marketing activities
2
Skills For Assistant Manager, Marketing Activation Resume
- Liaising with creative agencies, publishers and internal teams to plan and execute marketing campaigns
- Understanding of how to analyze data to identify trends
- Identifying new and innovative channels (particularly digital) to engage our Card Members
- Responsibility of pricing actions (planning, implementation, monitoring and reporting) in Country/Territory
- Corridor ownership of key corridors in Country/Territory. Planning and implementation of actions, monitoring and reporting
3
Skills For Assistant Manager, Marketing, Bobbi Brown Resume
- Accountable for the planning, execution, and performance of all marketing activities relating to assigned exhibitions
- Oversee the execution and budget of all CRM-driven media and direct mail marketing pieces, including briefing, creative review, QA, segmentation & deployment
- Partner with Planning & Lead OE partner to maximize all programming and event plans with the appropriate support to maximize results
- End-to-end marketing campaign management support to Marketing Head
- Manage seasonal advertising strategies and manage coop budgets for both Stores & MCOM channels
- Develop seasonal promotional calendars with the Account Leads, maintaining all side-by-sides and media cost sheets
- Strategic planning of products, sales channels and campaigns
4
Skills For Assistant Manager Marketing Smashbox Resume
- Develop 360 communication for all key initiatives to be executed by the field ( Visual moments, Key Animation distortions)
- Evaluate and assess brand performance (ie, category objectives, holiday cadence, etc) and effectiveness of marketing programs and establish appropriate action plan; communicate results on key initiatives to the Account, NYO and Field
- Track and ensure all assets required for marketing campaigns are on-time for marketing programs; route ROP, printed materials and broadcast buys for the account
- Guide the development of retailer presentations of the marketing program, with the goal of generating Nordstrom support for Bobbi’s seasonal marketing and promotional programs
- Continuously look forward ensuring all key learnings are communicated effectively to impact future decision making regarding programs and strategies relevant to drive growth in the Nordstrom account
5
Skills For Assistant Manager, Marketing Initiatives Resume
- Manage coop budget for Stores and DOTCOM channels for Nordstrom
- Take active role in weekly status calls with Nordstrom
- Customer Satisfaction Orientation: Delivering exceptional satisfaction to both external and internal customers through transparent collaboration and sustainably broadening and deepening such relationships
- Team work: Consistently working well with a diverse group of colleagues and team mates with sensitivity and supportive attitude
- Results-driven: Successfully deliver assigned goals, complete tasks diligently and positively impact the collective results of the organization
6
Skills For Temporary Assistant Manager, Marketing Resume
- High analytical horsepower to drive strategic interpretation of digital activities and develop insights that positively impact the outcome
- Increase reach and presence of the brand online
- Help grow and accelerate the Levi’s India business on the e-commerce channel,
- Increase reach and presence of the brand
- Develop and lead the implementation of integrated wholesale online digital communications campaign to support the brand’s business objectives and commercial goals
- Responsible for planning, implementing, following up and reporting of all marketing/corridor/media activities for given Countries and Territories across all sales channels (Digital and Retail)
- Marketing responsibility for full product portfolio for given Country/Territory, including Digital, Retail, APN, Mobile Money Transfer, Quick Pay and Quick Cash
- Driving marketing activities for all Key Accounts in Country/Territory together with Key Account Manager
7
Skills For Assistant Manager Marketing & Digital Resume
- Compiling reports on customers, transactions, revenue and profitability
- Responsibility of customer retention (CRM) across Sales Channels in Country/Territory
- Work with Manager on creation of Seasonal Presentations to Retailers & Field and execution
- Work with Global Creative to get the assets required for new launches, in store and online and partner with local vendors to produce
- Manage the execution of all promotional programs custom fitting them by retailer (requires knowledge of retailer levers, loyalty programs, VIP opportunities etc.). This includes launch planning and in-store / event execution
- Good event or Project Management experience
- Min 4 to 6 years experience in Marketing services/ Events Management
- Ensure a consumer centric shopping experience on levi.in and on ws.com
- Relevant work experience; preferably in the cosmetic /prestige industry
8
Skills For Assistant Manager Marketing Consultation Resume
- Experience in the retail sector, preferably in fashion / youth / lifestyle
- Develop and maintain a process for tracking results from campaigns and events. Create an ROI tracking system
- Responsible for annual budget planning and monthly tracking (via marketing deck) including working with Finance and retailers to confirm spend, deductions, accuracy, etc
- Liaise with Customer Service Manager / Operations team to ensure consistent follow-up on all projects for on-time shipment of collateral and product to support marketing programs
- Align Retailers to upcoming event / promo / launch / advertising information
- Leverage available CRM data to understand consumer insights and make strategic decisions
- Responsible for forecasting all non-saleable items (Collateral and samples) and reviewing monthly the accuracy of: launch forecast grid, sample grid, special events grid, non-saleable grid, launch update and category marketing grids. Initiate and makes changes where needed
- Point person for category information: SKU count, pricing and competitive analysis
- Responsible for Visual Merchandising execution in partnership with NY office by providing analysis of SKU productivity by category, resulting in recommendations for gondolas / wall assortment as well as potential SKU discontinuation
9
Skills For Assistant Manager, Marketing & Promotions Resume
- Fluent in English including listening, presentation, reading and writing
- An expressed understanding of Levi’s® brand (including aesthetic, taste level) and trend market
- Coordinate photo samples ensuring all items are to the studio on time for photo shoots
- Copy writing and idealisation of content creation for all said pages
- Conduct regional sales trainings to update latest programming information
- Synopsis writing for meta data and monthly highlights
- Develop and implement consumer-centric digital online strategy and initiatives that are aligned with the overall marketing plan
- Develop an E-Commerce marketing strategy to achieve overall e-commerce objectives
- Manage omni-channel integration from a marketing perspective
10
Skills For Lancome, Assistant Manager, Marketing Face Resume
- Ensure all meetings inquiries are handled within Meeting Success standard procedures and always meet 2-hour turnaround standard
- Establish and cultivate relationship with NY cross functional teams to develop Canada specific programs and support materials needed
- Monitor product performance and optimize daily collection layouts
- Manage the end to end product creation process
- Own product listings and product information across ecommerce platforms
- Lead product development and coordinate floral samples with our procurement team Trouble shoot any product/ technical issues
- Able to work under tight timeline and handle stress
List of Typical Responsibilities For an Assistant Manager, Marketing Resume
1
Responsibilities For Assistant Manager Marketing Resume
- Managing marketing budgets
- Build and maintain close retailer relationships and work with Marketing Manager to create a program cadence for each retail partner, including online
- Affiliate Marketing (25%)
- Partner with Consumer Engagement team to align on key messaging and cadence
- Creative self-starter who takes a proactive approach to ensure all deliverables are met
- Needs to be a creative, analytical thinker and problem solver and thrive in fast paced environment
- Creation of digital activations in line with affiliate partners’ objectives and markets
2
Responsibilities For Assistant Manager, Marketing Activation Resume
- Support in delivery of monthly requests such as images, promo requests, assets delivery, meta data, EPG and channel highlights
- Presentation of digital plans in meetings with affiliate partners
- Co-ordinator with output team for footages and video requests
- Delivery of monthly materials to affiliates and team
- Ad Sales Support (10%)
- Implementation of digital campaigns to support ad sales revenue
3
Responsibilities For Assistant Manager, Marketing, Bobbi Brown Resume
- Support ad sales for logistics of on-ground events and agency activations
- Pleasant, enthusiastic and possesses initiative
- Handle a fast-paced, start-up environment
- Be an analytical and strategic thinker to balance program planning and execution with post program reporting. It is imperative that this person have very strong collaborative relationship competencies as working closely with Sales, PR and retailers
- A results-oriented, self-motivated, pro-active individual
4
Responsibilities For Assistant Manager Marketing Smashbox Resume
- Develop and implement consumer-centric digital online strategy and initiatives
- Manage the CRM system and run BI report for regular analysis and assist in defining the data strategy that supports the overall CRM database marketing requirements and develop a data road map which collects & delivers customer’s data that provides insights/knowledge, help the business to develop better plans based on the learning from customer’s data
- Develop monthly national digital promotions tied to theatrical, seasonal, and anniversary drafting opportunities featuring titles from our portfolio of over 2,000 theatrical films including Avatar, X-Men, Deadpool, Planet of the Apes, Home Alone, Ice Age, Independence Day, Fight Club, Office Space, Napoleon Dynamite, The Martian, and The Sound of Music
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