Manager, Email Marketing Resume Sample
Christ McGlynn
9479 Keenan Expressway,
Detroit,
MI
+1 (555) 148 3015
Work Experience
Manager, Email Marketing
02/2017
-
PRESENT
Philadelphia, PA
- Experience in email marketing
- Educating other departments on email marketing with email best practices Supervisory Responsibilities: Manages staff. Is responsible for the day to day guidance, coordination, development and evaluation of employees. Carries out supervisory responsibilities in accordance with Santander’s policies and applicable laws
- Manage and develop a team consisting of three direct reports
- Maintain formal process to update and share findings with marketing and other stakeholders regarding success of the Company’s email campaigns
- Manage the Showtime email process workflow, including development of the email calendar, daily collaboration with creative, copy, and production teams, obtaining timely approvals on email content from various stakeholders/legal teams, and working with QA to test email assets
- Consistently evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns
- Measure and optimize email programs against customer lifecycle KPI's through continual testing of creative, cadence, targeting, etc
- Stay on top of industry trends and best practices, technologies, competitive landscape, etc. and explore ways to apply these findings
Senior Manager, Email Marketing
02/2012
-
12/2016
Los Angeles, CA
- Assist in implementation of email automation and triggered send programs
- Monitor email deliverability and list hygiene to ensure optimal inbox placement and CAN-SPAM compliance
- Deliver reporting and insight that accurately measures the delivery and performance of each email campaign on a weekly, monthly, and quarterly basis
- Work closely with various members of the Digital Media group as well as other SNI departments and external partners to develop, manage, and execute the Showtime email campaigns
- Work closely with Digital Marketing Director to support strategy for the Showtime streaming service; collaborate with social and multiplatform content teams to creatively execute promotions for the streaming service in new and existing digital promotions
- Serve as a liaison between distributor marketing and product teams to assure all email promotions are in alignment with overall streaming service strategy and branding
- 4 – 6 years of demonstrated success in email marketing roles
Assistant Manager, Email Marketing
11/2005
-
01/2012
Houston, TX
- Demonstrated success in managing high-volume integrated email marketing programs for consumer audiences
- Strategic CRM focus and can suggest creative solutions in line with business objectives
- Self-starter with ability to thrive under pressure in a fast-paced environment
- Understanding and working knowledge of HTML
- Competency in Adobe Creative Suite with ability to create compelling and effective email designs
- Exceptional written communication skills and with experience in writing compelling messages to a consumer
- Ecommerce/B2B email marketing experience
- Proven ability to generate business growth through email marketing
Education
Fairleigh Dickinson University - Metropolitan Campus
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills
- Strong analytical skills and experience evaluating, creating and presenting campaign reports
- Strong people and project management skills and experience using digital project management tools, such as Basecamp, Jira, Rally, etc
- Strong analytical skills; ability to offer creative marketing solutions in response to data analysis
- Strong analytical, operational skills
- Strong analytical and quantitative skills to guide teams on impactful decisions
- Team player with strong project management skills
How to write Manager, Email Marketing Resume
Manager, Email Marketing role is responsible for marketing, database, interpersonal, digital, excel, analytical, organization, email, credit, retail.
To write great resume for manager, email marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Email Marketing Resume
The section contact information is important in your manager, email marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Email Marketing Resume
The section work experience is an essential part of your manager, email marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, email marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, email marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Email Marketing resume experience can include:
- Excellent interpersonal skills, and the ability to work with cross functional teams
- Prior email, mobile, and CRM marketing experience required
- Strong experience managing an email marketing agency
- Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere
- Develop detailed roadmaps, project milestones and timelines, and effectively track and report progress to Senior Leadership
- Developing email engagement strategies and leading the identification, design, development and launch of initiatives to acquire and consolidate client business
Education on a Manager, Email Marketing Resume
Make sure to make education a priority on your manager, email marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, email marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Email Marketing Resume
When listing skills on your manager, email marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, email marketing skills:
- Connecting the dots - Ensuring the email engagement experience seamlessly integrates with the clients’ overall experience with CIBC
- Prior experience in working with an email service provider, managing a daily email campaign and reporting on results is required
- Proven experience planning and executing email marketing campaigns
- Relevant professional experience, including 5-7 years customer marketing experience, preferably in B2C ecommerce
- Experience in email promotional marketing, sales or related industry experience
- Prior experience in email marketing required
List of Typical Experience For a Manager, Email Marketing Resume
1
Experience For Senior Manager, Email Marketing Resume
- Metrics-minded with excellent data management and analytical skills
- Demonstrated experience in conceiving, implementing, optimizing and reporting on email marketing campaigns
- Manage and develop a team of associates to deliver flawless execution of our member communications and expand the team’s marketing skills and expertise
- Experience working within Salesforce Marketing Cloud, both from email set up to deployment
- HTML design and coding experience specific to email marketing
2
Experience For Associate Manager, Email Marketing Resume
- Experience in managing teams and developing people is required
- Solid fundamentals in email marketing and A/B testing methodology
- Strong working knowledge of HTML coding and design
- Experience in email marketing management, with an understanding of lifecycle and
- Experience building campaigns within Salesforce, ExactTarget and/or Marketing Cloud is required
- Proficiency in email marketing automation and advanced segmentation and experience/knowledge of Eloqua
- Experience of Marketing Automation tools
- Experience using third party email applications (Responsys, Exact Target)
3
Experience For Assistant Manager, Email Marketing Resume
- Salesforce Marketing Cloud migration, implementation & management experience
- Experience working with cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
- Strategic email campaign planning and prioritization
- Strong understanding of subscriber acquisition and retention
- Relevant online marketing or digital media experience
- Excellent knowledge of MS Excel and working knowledge of SQL is an asset
- Experience executing email strategy at a mid-size to large organization or company
- Previous experience in related email or multi-channel marketing
- Strong bias for action and desire to iterate and learn
4
Experience For Manager Email Marketing Resume
- Direct experience in direct marketing / CRM specifically in an online/e-commerce setting
- Experience directly managing mid-sized teams of at least 2, propelling their continuous development
- Ensures team members provide excellent customer service and property consultation for retention and marketing efforts
- Monitors tasks and workload among team members to ensure that department priorities, expectations and goals are met. Anticipates future needs
- Understands and demonstrates TravelClick’s core values
- Strong ability to influence peers and senior-level business partners to drive change and innovation through the organization
- Ensure that e-mail campaigns are aligned with budgeted objectives to obtain maximum effectiveness, including e-mail vendor management. 5%
- Hands-On Experience with Sailthru or other CRM tool
- Work on multiple projects and set priorities
5
Experience For Assoc Manager Email Marketing Resume
- Strong interest in current events / pop culture / music / entertainment
- Strong ability to execute campaigns with a strict adherence to deadlines and an eye towards quality and accuracy
- Developing e-mail and newsletter strategies supporting multiple IBM Business units
- Be the customer champion for prospecting, following up and converting leads through email marketing
- An ability to think creatively and have acumen for crafting marketing that’s truly compelling
- Lead email marketing campaign process, including creative briefing, feedback, segmentation, production, asset delivery, QA and deployment
- Create and manage weekly review reporting for cross functional merchandising and marketing partners
- Institute and manage lifecycle marketing programs, including setting up journeys and automated list segmentation
- Responsible for leading and completing Request for Proposal (RFP) process for existing clients and vendors
6
Experience For Senior Manager Email Marketing Resume
- Takes the initiative for resolving business owner issues, proposing solutions and escalating to the appropriate person to the point of resolution
- Calm and direct approach to communication – whether giving a presentation, drafting an email or having a one-on-one conversation with clients
- Deep understanding of email marketing metrics
- Be engaged with industry trends, events, announcements, and emerging technologies to constantly improve Harry’s email marketing presence and performance
- Manage the existing email team to plan, manage and communicate the EMEA email marketing calendar
- Drive strategy for e-mail marketing to prospects with an eye on driving results enterprise-wide
- Own campaign strategy and planning: setting the business objectives, creative direction, and segmentation strategies
- Responsible for email KPI forecasting focusing on traffic and sales growth in alignment with overall business
7
Experience For Senior Manager, Email Marketing Operations Resume
- Create, clean up, and manage new and existing email user accounts, ensuring each user has the correct access and permissions
- Expertise in development of marketing assets and collaborating with members from creative and
- Provide clear and precise reporting for executives
- Partner with creative and product marketing to message Rent the Runway’s brand identity and meet company performance objectives
- Explore new and emerging campaign formats and tools to position Rent the Runway at the front of new opportunities in technology and fashion
- Lead development and optimization of Sephora’s email marketing program
- Partner with cross-functional teams across Digital, Creative, Loyalty, Events, Analytics and Operations to ensure campaigns are client-focused and support Sephora’s brand priorities
8
Experience For Associate Manager Email Marketing, Consumer Resume
- Be responsible for the performance of email marketing as a tactic- set & meet aggressive targets in line with company growth
- Oversee planning of email calendar with holistic view to prospect touchpoints
- Interpret campaign, channel and user data to inform planning and personalization strategies
- Create and partner with teams to drive the email program roadmap that includes existing program optimizations, program enhancements, and new programs
- Manage personalized marketing efforts to drive traffic, sales, and consumer retention for Levi’s ad hoc email program
- Drive testing across content and audience selection to increase engagement
- Develop strategy for garnering more product reviews on website and report out on performance
- Email reporting and analysis
9
Experience For Manager, Email Marketing Resume
- Manage Email Marketing Coordinator
- Define campaign-level KPI and testing objectives
- Gather learnings and share insights for ongoing optimization
- Provide thought-leadership for advancing email channel best practices
- Define & deliver the vision for Rodan + Fields’ email marketing program with inputs from key stakeholders across the company and independent consultants
- Execute email test plans to identify optimal messaging, design, cadence, etc. for our target audiences. Report on results & champion optimization
- Develop a testing framework and oversee implementation for our email communications to ensure continuous optimization & improvements to ROI
- Publish the company's subscriber newsletter from planning through approvals and execution
10
Experience For Senior Manager, Email Marketing Resume
- Work closely with Programming and Promotions to identify best content to promote for the purpose of customer retention
- Monitor industry trends to identify new marketing approaches and opportunities
- Work and liaise with existing and potential vendors to optimize our retention programs
- Compile, track, and analyze retention KPIs and make recommendations to existing campaigns based on this analysis
- Maintain expert knowledge of email marketing trends, best practices, technologies, CAN-SPAM laws
- Manage email production process end to end: campaign scheduling; segmentation; creative
List of Typical Skills For a Manager, Email Marketing Resume
1
Skills For Senior Manager, Email Marketing Resume
- Good interpersonal skills and the ability to work in a fluid corporate work environment with multiple stakeholders
- Advanced excel skills to cross reference and validate email recipients
- Excellent organizational skills, self-motivation and ability to drive projects to completion
- Strong attention to detail and ability to multi-task effectively
- Strong analytical capability – experience using web analytics tools such as Omniture, proficient in Excel
- Craft compelling, relevant and timely email content and subject lines to effectively engage, inspire and drive awareness to our fans
- Demonstrated experience with Blackbaud’s Luminate platform (formerly Convio) or similar email platform
- Direct experience leading and executing email marketing programs
2
Skills For Associate Manager, Email Marketing Resume
- Experience with start to finish planning, executing multi-channel direct marketing programs
- Demonstrated success in managing high volume integrated email marketing programs for consumer audiences
- Knowledge of email marketing best practices, including targeted segmentation, effective
- Experience in database marketing or customer relationship marketing program development
- Experience utilizing outbound email marketing, ideally B-to-C environment
- In-depth experience with SalesForce Marketing Cloud (formerly Exact Target) and / or comparable marketing automation systems
- Familiarity with the capabilities involved in creating digital experiences, especially Usability, Information Architecture, Copywriting and Design
- Experience in eCommerce or consumer-facing digital marketing role
- Create scoring models, such as: Engagement, Inactivity, Loyalty and such while reporting against their effectiveness
3
Skills For Assistant Manager, Email Marketing Resume
- Strong understanding of HTML, XML
- Experienced in the fine art of coordinating others’ output
- Experience working in email delivery platforms, such as Cheetahmail, Adobe
- Experience working with a major ESP (Responsys)
- Online/internet retail consumer marketing email experience
- Experience with best practices and laws for email, mobile push & SMS marketing
- Demonstrated working knowledge of Internet capabilities and tools
- Demonstrated knowledge of Microsoft Office programs
4
Skills For Manager Email Marketing Resume
- Personnel management experience
- Extensive experience in data preparation and interpretation
- Experience with A/B and multivariate experimentation through email
- Work in fast-paced organization and able to adapt quickly to changes in priorities
- Direct experience leading and executing email marketing programs
5
Skills For Assoc Manager Email Marketing Resume
- Self starter with proven track record of delivering against projects that engage customers and drive sales
- Partner with digital channels for cohesive client experience
- Partner with creative & business owners to ensure all e-mail communications are clear, concise, effective and on-brand
- Work in collaboration with Division and Corporate Teams to develop effective programs that are integrated with current web technologies
- Creating e-mail testing strategies including offer and subject line optimization aimed at developing best practices for ongoing campaigns
- Working knowledge of Microsoft Office Suite, Adobe Marketing Cloud, MS Access and HTML required
- Developing subscriber acquisition and retention strategies and action plans supporting each business unit
- Understanding of HTML and email design best practices across desktop, mobile and tablet
6
Skills For Senior Manager Email Marketing Resume
- Understanding of HTML, and web protocols
- Conducting and implementing A/B testing protocols (when required)
- Planning, managing and executing multiple email initiatives
- Analyzing performance metrics for email marketing campaigns
- Reporting and distributing KPI’s to internal/external stakeholders
- Working knowledge of HTML coding and design
- Understanding of key email marketing metrics, industry benchmarks and best practices
- Leading the engagement and alignment across internal partners for all marketing email communications
- Testing new innovations and expanding email capabilities
7
Skills For Senior Manager, Email Marketing Operations Resume
- Pioneering a client journey approach to direct marketing email communications
- Implementing innovative email capability enhancements
- Deploying email campaigns to support client initiatives
- Striking the right balance of sales and service engagements
- Leveraging CIBC’s new segmentation model to ensure delivery of relevant, timely and personalized engagements
- Driving the key message associated with each email communication
- Supporting the Digital Marketing and Engagement team in achieving overall Association goals related to digital marketing and engagement
8
Skills For Associate Manager Email Marketing, Consumer Resume
- Understanding how aspects of a marketing program impact email deliverability (i.e., opt-ins, message content, design, delivery, list management, etc.)
- Staying on top of new trends in email production and strategy, including responsive design
- Conducting A/B testing to improve email performance
- Tracking campaign progress and reporting on key metrics to support continuous improvement in constituent engagement
- Understanding of salesforce.com or other similar CRM
- Supporting field offices with their digital initiatives
9
Skills For Manager, Email Marketing Resume
- Coordinating master email production schedule in collaboration with stakeholders
- Overseeing the deployment of all email campaigns
- Advancing IBM’s utilization of e-mail technology to keep the company at the forefront of technology
- Ensuring that the email platform is integrated with the broader IBM Martech stack
- Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
- Manages teams that are responsible for setting up, testing and deploying clients’ cross-channel marketing campaigns
- Develop email campaigns from start-to-finish including overseeing creative brief creation, campaign setup and deployment in our ESP, and ongoing reporting
- QA all versions of each email campaign, including rendering testing
10
Skills For Senior Manager, Email Marketing Resume
- Share email program insights and recommendations with key internal partners, e.g., Merchandising, Brand, Europe and Asia email teams, for ongoing optimization
- Leverage dynamic versioning capability along with customer provided listening preferences and predicted preference to deliver relevant content
- Manage all lifecycle marketing programs (triggers, transcational) for Levi’s and Dockers brands, from planning to execution
- Partner with IT and our ESP Responsys to drive flawless execution of programs, including ongoing enhancements, new business requirements and maintenance
- Support leader to develop the email program strategy, focusing on segmentation, cadence, creative and sequencing of all commerce communication
List of Typical Responsibilities For a Manager, Email Marketing Resume
1
Responsibilities For Senior Manager, Email Marketing Resume
- Experience managing execution of sales-driving marketing programs, including setup, monitoring, reporting, analysis, optimization and strategic insights
- Adapt to changing priorities and to deliver results in a fast-paced environment
- Working with key stakeholder groups to design and produce email campaigns in support of overall constituent engagement strategies
- Tech savvy and comfortable telling compelling stories using Excel, PowerPoint and Tableau
- Partner with site marketing team to develop content that supports eComm business goals and align with site marketing and brand
2
Responsibilities For Associate Manager, Email Marketing Resume
- Provide input and oversee the development of Email Marketing and Digital Marketing Best Practices
- Develop and implement comprehensive e-mail marketing strategy, policy and procedures along with complete e-mail marketing program catalog
- Highly proficient with Photoshop or similar image-editing software
- Maintain up-to-date competitor analysis on an on-going basis
- Execute on marketing campaigns across a series of organization-wide initiatives
3
Responsibilities For Assistant Manager, Email Marketing Resume
- Deliver reporting and insight that accurately and appropriately measures the performance of each email campaign on a daily, weekly, monthly, and annual basis
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into donors and volunteers
- Oversee the email production process and creation of every email, ensuring flawless execution
- Help innovate and test new push messaging campaigns. Setup and deployment of bi-weekly targeted push campaigns
- Assist and/or lead in the development of weekly, monthly, and ad hoc reporting on email and push performance
4
Responsibilities For Manager Email Marketing Resume
- Develop and recommend strategies and measure results through timely and accurate reporting
- Maintain awareness of changing technologies and leverage industry best practices
- Lead weekly, monthly and quarterly performance reporting and optimizations
- Manage a large and growing team of talented and technical marketers and ensure their continued development and growth
- Be an internal champion of email marketing for Levi’s and Dockers brands
- Builds out processes and procedures to improve performance through customer email marketing strategies, retention rates and revenue growth
- Works with leadership to maintain current product while providing communication to customers for service enhancements, company updates and announcements
5
Responsibilities For Assoc Manager Email Marketing Resume
- Further monetize advertising and affiliate revenue generated from our newsletters
- Manage multiple projects from beginning to end with sufficient autonomy
- The ongoing assessment of results to uncover ways to evolve and enhance our campaigns
- Design, measure and optimize prospect user journeys as it relates to email/SMS
- Serve as business owner and subject matter expert (SME) for Email Marketing across the organization, for initiatives that impact the customer lead acquisition experience and conversion
- Leads and develops team of employees
- Highly analytical and able to derive meaning from data through A/B testing and email optimization; ability to translate that data into actionable and profitable marketing plans
6
Responsibilities For Senior Manager Email Marketing Resume
- Collaborate with key stakeholders from marketing, merchandising, creative development and operations teams to ensure elevated, consistent consumer experience that maximizes email performance
- Content and strategy planning
- Partner with external vendors to ensure timely and accurate campaign deployment/deliverability
- Lead personalization efforts through analysis of key KPIs across segments and content optimizations
- Manage email campaign calendar and integrate content to support multichannel business goals (eCommerce, outlet, and retail)
- Forecast email revenue and traffic performance and adjust future campaigns accordingly
- Drive product review conversion on Levi.com and Dockers.com
- Manage vendor relationship for product review platform
- Analyze email performance vs. goals and share insights and recommendations across teams
7
Responsibilities For Senior Manager, Email Marketing Operations Resume
- Share go-forward strategies based on learnings and email best practices with key partners
- Develop email contact strategies based on client behavior and opportunity
- Partner with Email Operations to ensure accurate and error-free execution of links, segmentation, and content
- Develop, manage and oversee implementation of the email contact plan that drives conversion, retention and engagement of our consultant and customer databases
- Perform end-to-end production of all global email marketing activities including, but not limited to: Email campaign set-up, coding email, manage subscriber data based off segmentation requirements, quality assurance, and scheduling deployments
8
Responsibilities For Associate Manager Email Marketing, Consumer Resume
- Own the maintenance and review of transactional emails, including, but not limited to: leading and managing content review for all global transactional emails, creating and leveraging HTML coded email templates, and working with cross-functional teams to manage edits and quality assurance
- Manage deliveryablity status via bounce/block reports, resolving any issues
- Lead cross-functional team to execute the R+F communication calendar & analyze e-mail contact lists to ensure all email messages are going to the right people at the right time
- Proactively identify opportunities for email marketing enhancements that are consistent with marketing strategy and brand standards
- Knowledge of digital marketing channels and associated measurement tools
- Ensure accurate measurement and analytics, and provide performance reports to business owners
- Project management experience, including managing complex projects, business relationships with internal clients, external vendors, solution providers and contractors
- Signifcant CAN-SPAM compliance knowledge
- Knowledge of HTML/CSS and general technical proficiency
9
Responsibilities For Manager, Email Marketing Resume
- Develop email segmentation strategy, including identifying key customer segments; developing contact strategy; and A/B testing on content, coupons, promotions and creative optimization
- Conduct online surverys and reporting to monitor customer needs and satisfaction
- Review all materials, ensuring accuracy and completeness
- Create and execute a comprehensive testing and segmentation plan across all channels
- Develop new communication strategies and products to optimize email program, improve customer retention and drive incremental sales
10
Responsibilities For Senior Manager, Email Marketing Resume
- Monitor daily, weekly, and monthly revenue performance and visualize insights
- Develop and execute comprehensive testing strategies, analysis and documentation to improve email metrics while developing an overall team culture of testing and innovation
- QA, identify and prioritize potential issues and oversee their resolution
- Recommend and implement new strategies, innovative ideas, and/or technologies to grow the email channel
- Drive and manage email process and project workflow for selected email product
- Communicate email strategies and plans to technical team members for proper implementation
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