Manager, Market Research Resume Sample
Ericka Considine
1550 Rosalee Valley,
San Francisco,
CA
+1 (555) 436 1462
Work Experience
Manager, Market Research
08/2016
-
PRESENT
Boston, MA
- Leads design of an overall market research plan to address brand and or franchise strategic imperatives, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing and overall project goals
- Provide strategic input to help shape strategic and business plans, brand strategies and new indication launch plans and life cycle management
- Partner across the Commercial Insight & Strategy team to integrate all information (custom, syndicated, forecasted and modeled) into strategies and organizational actions that drive tangible growth in revenue or profit
- Develops approach and ensures execution of Market Research Plans to provide accurate, reliable and actionable primary research/customer insights that support a valid and reliable basis for leading commercial recommendations and strategic input for the US Wound Commercial business decisions and planning
- Supports the Marketing Planning process by leading comprehensive analysis of the business, market and competition to identify the biggest opportunities to drive successful execution
- Develops and maintains a competitive intelligence database/repository with primary and secondary research as well as field input to improve marketing and business decision- making by enhancing insights into competitors’ mindsets and activities making by enhancing insights into competitors’ mindsets and activities
- Manages all external vendor relationships for project proposals, approvals, formalization and execution of plans. Maximizes cost efficiencies through proper allocation of resources and negotiates with external vendors to ensure the highest quality research is obtained at the lowest possible price. Ensures supplier meets all S&N standards and adheres to compliance policies
- Partners and engages Global Marketing and Global Strategic Business Intelligence to coordinate research and insights to drive superior business performance and align on all US centric Wound Research
Manager Market Research
04/2010
-
07/2016
Boston, MA
- Assesses secondary data sources and selects those required to appropriately support marketing and business decision-making. Monitors selected secondary data on an ongoing basis and generates frequency-appropriate summary reports with business relevant conclusions
- Compliantly adheres to all Smith & Nephew protocols and policies for the collection, assessment, classification, storage, and dissemination of market research and competitive information
- Determine purpose and research questions to be answered through market research by communicating with client management teams
- Carry out scope of work to execute research project as approved and outlined in document
- Collect and analyze secondary data sources to create and/or answer market research and business objectives
- Develop methodology, create surveys and administer the survey to the sample
- Work with sample or staffing company to ensure the survey is administered properly
- Provide training to staff to ensure that surveys are distributed and given as instructed
Global Sourcing Manager, Market Research
08/2005
-
01/2010
Phoenix, AZ
- Present market research findings in written and/or oral reports to client management teams
- Uses market research data to identify actionable insights for Ironwood’s business
- Directs and executes market research to address critical information gaps, answer critical questions and solve issues
- Identify and articulate insights and recommendations and begins to influence outcomes
- Demonstrated, comprehensive understanding of common primary and secondary market research methodologies and techniques
- Strong analytical skills with the ability to effectively define business issues and recommendations based on insights
- Experience managing multiple vendors and agency partners
- Strong collaboration, project management and budget management skills
- Strong written and verbal communication skills, in addition to excellent interpersonal and presentation skills
Education
Webster University - Orlando Campus
2001 - 2005
Bachelor's Degree in Business Administration
Professional Skills
- Strong analytical and problem-solving skills and strategic thinking ability
- Strong statistics and related quantitative data analysis skills
- Relevant marketing research experience, with at least 4 years client side marketing research experience
- Demonstrated ability to translate clients’ business objectives and decision support needs into effectively targeted analytical designs
- Superior critical thinking and project management skills
- Planning, prioritization, and time management excellence
- Marketing Research experience;5+ years
How to write Manager, Market Research Resume
Manager, Market Research role is responsible for research, digital, design, reporting, analysis, telephony, recruiting, procurement, marketing, training.
To write great resume for manager, market research job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Market Research Resume
The section contact information is important in your manager, market research resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Market Research Resume
The section work experience is an essential part of your manager, market research resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, market research responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, market research position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Market Research resume experience can include:
- Excellent interpersonal skills are required in order to develop and maintain the network of information sources
- Strong understanding of marketing and digital cross-channel strategies
- Extensive experience working with various paid research sources
- Proven marketing (research) and business development knowledge
- The position requires the individual to be self-motivated and have a proven track record of accuracy and timeliness under pressure
- Communicate concise, prioritized top-line findings, insights and opportunities from research
Education on a Manager, Market Research Resume
Make sure to make education a priority on your manager, market research resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, market research experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Market Research Resume
When listing skills on your manager, market research resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, market research skills:
- Experience in quantitative research (with good understanding of qualitative)
- Experience managing quantitative fieldwork with complex quota structures, including managing supplier relationships
- Experience in data interpretation and reporting of results, including presentation to clients
- Knowledge of and experience working with databases. A working knowledge of SQL desirable
- Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)
- Primary and secondary market research experience within an advertising/marketing (or related) environment
List of Typical Experience For a Manager, Market Research Resume
1
Experience For Manager Market Research Resume
- The position also requires excellent management skills, including the ability to think strategically and present concise information to senior staff
- Develop the annual plan for marketing research projects based on marketing plan of adidas
- Gathers data on consumer demographics, preferences, needs and buying habits
- In-depth and up-to-date knowledge of current marketing research techniques, secondary data analysis and basic statistics is required
- Synthesize information and produce insightful and accurate analyses and recommendations
- Work independently on multiple projects simultaneously and to function as part of a team in a fast-paced work environment
2
Experience For Manager, Market Research & Insights Resume
- Proficiency in statistical analysis software tools (e.g. SPSS)
- Provide direction and support to a small team of qualitative and quantitative market researchers
- Establish and oversee MINDBODY’s international market research function in EU/UK/AUS, including sourcing and managing third party vendors to deliver research support
- Manage, scope and evolve our competitive intelligence program – including needs for staffing, cadence, cross-functional team, and discipline for ongoing competitor playbooks with actionable insights
- Oversee annual segmentation projects for both B2B and B2C customers
- Partner with design and product teams to create data summaries and visualizations that can be shared with our customer base, investors and public audiences
- Familiar with SPSS, Qualtrics, NIPO, etc
- Set goals and drive KPI’s in accordance with the global Procurement vision
- Coordinate delivery of assigned Regional and global KPI’s
3
Experience For Global Sourcing Manager, Market Research Resume
- Responsible for scheduling and presenting the monthly fertilizer price forecast meeting used by Sales and Financial Planning and Analysis groups for annual and quarterly earnings projections, sales forecasting, and used to set CF’s annual budget
- Supports the development of CF’s fertilizer strategy, working closely with Sales product teams and Business Development on various projects, including strategic initiatives and potential mergers and acquisitions
- Design and manage primary research (quantitative and qualitative approaches) that supports the product development and innovation needs across Fortune Brand’s Global Plumbing Group
- The Market Research Manager role researches market conditions specific to campaign planning for TV Ad insertions and media data to determine potential sales of product and provides research on behalf of customer
- Consistent exercise of independent judgment and discretion in research matters
- Analyze market and brand trends and performance for all Franchise markets
- NPS Score, VoC / VoCe
4
Experience For Manager, Market Research & Analysis Resume
- Improvement in retention and profitability of segments where research is applied
- New offerings and expansion of our value proposition
- Manages all primary and secondary research requests, coordination of research activities
- Establish research internal report format/template to support insight generation process
- Annual review of all paid research sources
5
Experience For Manager, Market Research & Customer Insights Resume
- Manage, mentor and QA research associates
- Create a bi-weekly research newsletter that delivers key industry and consumer observations to a variety of internal clients
- Develop and field primary market research studies for multiple internal clients to answer key business questions and design appropriate studies to inform business decisions
- Responsible for the maintenance and quality of our Research Panels. Become the resident expert on our panels, managing panel project as well as the project schedule for all panels
- Work closely with our panel vendor to track panel statistics and health and suggests replenishments when needed
- Maximize panelist engagement. Using the panel software, program and test questionnaires, launch and track survey progress, and compile reports. Recommend and test new panel methodologies to engage panelists and deepen company knowledge of the customer
- Manage projects from inception through presentation: supporting customized surveys/discussion guides/screeners, analyzing data, interpreting results and providing actionable insights from primary research
- Synthesize and analyze secondary data, market information and competitive intelligence to provide actionable insights and business trend information
- Generate high-quality and timely deliverables that meet internal stakeholders’ expectations
6
Experience For HBO Manager, Market Research Resume
- Update the plan on a quarterly basis
- Knowledgeable of consumer, category and brand research/insights tools
- Coordinate, source and facilitate relevant research and data that support research objectives
- Support brand and creative strategy development as well as digital/social execution
- Office environment in Mountain View, St. Petersburgh or Raleigh
7
Experience For Assistant Manager, Market Research Resume
- Collaborator: leverage internal stakeholders/teams/resources to make decisions
- Influential: ability to move a POV in a certain direction based on persuasion and facts
- Communicates well: in a timely, concise and direct manner
- Innovative & curious: about the evolution of research technologies, products
- Analytical skills coupled with an in-depth understanding of pharmaceutical and medical device marketing practices are required to formulate actionable recommendations
- Excellent/proven working knowledge of primary and secondary research methodologies (qualitative and quantitative) and techniques used to acquire market and competitive intelligence
- Advanced communications skills, both oral and written, are required to present proposals and results to management and to manage external suppliers. Ability to communicate complex analysis and data succinctly and clearly
8
Experience For Manager, Market Research Hematology Oncology Resume
- Experience negotiating with external vendors
- Advanced computer skills that include Excel (pivot tables, market model development), Powerpoint (presentations and complex charts), Word, Access or other Excel compatible databases
- Demonstrate the value of WebMD’s business on a corporate and account basis
- Manage numerous research initiatives for various internal and external programs
- Partner with sales and client solutions to vet research measurement and ensure research design is aligned with client objectives
- Manage a variety of studies simultaneously from start to finish
9
Experience For Applied Statistics Manager Market Research Resume
- Build and maintain relationships with internal and key vendor partners
- Deliver insightful and meaningful analytics to internal and external clients
- Highly self-motivated, proactive and self-sufficient with the ability to motivate and drive intelligent, creative, and action-oriented colleagues
- Knowledge of traditional market research
- Presentation of results to internal and external clients
- Heightened customer engagement
- Research Development:Work towards developing a deeper understanding of our customers through "emotional motivators" and "jobs to be done". Identify clusters of behavior along with the partnership of the Data Science team, design research to collect strong evidence of "jobs" by segments, and develop audience segmentation with transactional and third party data
- Analysis – Develop and maintain tracking and planning tools to maintain a short term and long term view of the market TAM (Total Addressable Market). Leverage both analytics and business leaders’ heuristic experience to develop forecasts. In-depth market demand analysis by geography and products. Coordinate large amounts of disparate information
List of Typical Skills For a Manager, Market Research Resume
1
Skills For Manager Market Research Resume
- Strong understanding of research design in terms of design of base sizes, sample frames, etc. and timeframes needed to execute
- Experience with secondary data sets, including Symphony, NCS, IMS, IRI, NSL, Panels
- Manage multiple projects at one time and handle shifting priorities
- Experience with syndicated data sources, including comScore, MRI, Simmons
- Market research experience in university marketing or the non-profit sector
- Resourceful, flexible, and adaptable, strong ability to pivot when the need arises
- Project management experience; 3+ years
- Market Research experience required within the Life Sciences field (Medical Device, Pharma, Biotech, etc.)
2
Skills For Manager, Market Research & Insights Resume
- Recruiting for, and facilitating qualitative research using consumer panels and IDIs
- Identifying and translating research objectives
- Working knowledge of a broad range of quantitative and qualitative research techniques and methodologies
- Identifying research objectives
- Creating data tabulation plans
- Consulting on Research Design and Methods
- Recommending qualitative and quantitative research design and methods
- Developing programmable questionnaires
3
Skills For Global Sourcing Manager, Market Research Resume
- Developing research plans
- Crafting qualitative discussion guides, surveys
- Interest in designing, presenting and executing research findings and recommendations to internal and external partners
- Hands-on on from pitching, managing and presenting to clients
- Deep understanding of existing and emerging research resources
- Flexibility to adapt to changing and growing environment
- Oversee all Intouch business intelligence resources and tools- Accountable for curating, managing research vendors, products/tools
- Proficient in writing and understanding complex research objectives and knowledge of the right tools to source data to generate insights
- Previous roles held with an ad agency, digital marketing firm, or a research firm that supports the marketing services industry
4
Skills For Manager, Market Research & Analysis Resume
- Manage Charter customer research panel, including replenishment, survey programming and analysis of results
- Communicate business opportunities and recommend action plans by working with Clients, Customers, Sr. Managers and/or Business Development Managers
- Assist Directors and Business Development Managers where appropriate by participating in the presentation of the analysis and recommendations
- Lead monthly/weekly performance reporting and distribution for all Depomed markets
- Knowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations
5
Skills For Manager, Market Research & Customer Insights Resume
- Proactive, especially in pushing for new opportunities, approaches, and ideas
- Instinctive: knowledge of what your audience needs when presenting ideas and research concepts
- Maximizer: using available research tools/resources to make decisions, recommend new approaches when necessary
- Communicate with marketing team to understand the research needs
- Fine-tune the research plan to better support Sport Performance products and marketing activities
- Plan other research / consulting projects based on strategic direction from management team
- Comfortable with deciphering complex business challenges
- BS/BA in Business, Market Research, Marketing, Psychology, Statistics, Business/Economics
- Expertise in charting data and data visualization in clear, easy to digest formats
6
Skills For HBO Manager, Market Research Resume
- Partner with marketing & data analytics teams to build a coalition that monitors industry and wellness trends that signal opportunities and threats
- Responsible for working with international fertilizer groups, such as TFI, CFI and IFA, to represent CF’s view on various topics
- Capture and communicate these trends/performance dynamics via management and publication of weekly and monthly reporting
- Knowledge of digital research methodologies and platforms including mobile
- Knowledge of digital tactics, including media and sponsored destinations
- Proficient in identifying macro category/consumer trends
- Actively seek and evaluate new/emerging research resources
- Support various teams across Charter by providing overviews of the competitive environment
- Support budgeting and daily expense management
7
Skills For Assistant Manager, Market Research Resume
- Recommend strategic direction based off collaboration with senior client management teams
- Independently leading all aspects of project planning, such as coordination, setting time lines, scheduling participant meetings, shaping insights, conclusions and recommendations, presenting results, and communicating initiatives and progress to brand teams, senior management, and vendors
- Secondary data and analytics
- Fulfill Market Research ad-hoc requests for Executive Management, Sales, Sales Operations, Marketing Business Development Competitive intelligence tracking and ongoing maintenance of related summary documents
- Experience in commercial market research
- Write strong and robust questionnaires across a range of methodologies
8
Skills For Manager, Market Research Hematology Oncology Resume
- Experience in (or at least an interest in) qualitative research
- Extensive experience with a broad range of research methodologies, both qualitative and quantitative
- Experience with Vision Critical panel platform
- Partner with sales and marketing to understand client objectives and recommend best market research approach
- Work with research vendor to design, execute, analyze, and summarize insights from primary market research community activities, including quantitative surveys and qualitative online focus groups, live chats, or bulletin board discussions
9
Skills For Applied Statistics Manager Market Research Resume
- Work directly with panel provider and become an expert in the community platform to leverage features for innovative insight development
- Maintain research vendor relationships to ensure standard service levels are met
- Knowledge of online communities and/or panels
- Familiarity with digital research vendors
- Office environment, light to moderate travel required (10-20%)
10
Skills For Manager, Market Research Fmcg x Resume
- Manage panel provider and third-party research vendors
- Read, write and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by
- Written communications in a clear, straight-forward, and professional manner
- Knowledge of Compere media, Kantar, Forrester and SNL platforms
- Knowledge of cable television, internet, media and telephony products and services
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