Senior Manager, Market Research Resume Sample
Jerrell Kreiger
600 Hermiston Corner,
Chicago,
IL
+1 (555) 721 4188
Work Experience
Senior Manager, Market Research
04/2016
-
PRESENT
Boston, MA
- Lead development and implementation of relevant TA (Brand or Franchise) primary research plan in marketing, sales and payer spaces, including developmental research (e.g. product / patient/ attitudinal segmentation, A&U studies, etc.,) and evaluative research (brand positioning, advertising & promotional copy, pricing, etc.)
- Determine optimal research / analytic approaches, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing and overall project goals
- Provide strategic input to help shape strategic and business plans, brand strategies and new product launch plans and life cycle management for relevant TA (Brand or Franchise).Provide input into shaping media planning (TV, consumer programs, HCP campaigns, etc) with external vendors
- Influence business partners at all levels to incorporate insights into decision making. Champion the development and implementation of research approaches and methods that are innovative and examples of best practices
- Manage market research team of professionals with oversight of all projects and deliverables. Coach market research and cross functional teams in business acumen and functional area expertise
- Lead talent strategy which includes acquisition, development and overall employee performance management and talent management activities. Inspire and empower team to act with speed, agility and accountability enabling them to achieve excellence
- Apply basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, translation to value, and oral and written presentation for impact. Partner to integrate information into analysis and assessments of organizational tactics & actions
Senior Manager Market Research
05/2010
-
01/2016
Philadelphia, PA
- Stay abreast of emerging healthcare & pharmaceutical industry trends and assess their potential impact on our franchise business strategies. Act with speed, agility and accountability. Cultivate meaningful internal and external partnerships, adding value and insights for the organization; being insight driven to uncover important unmet needs
- Lead development and execution of market research plan to support launch of future indications in new therapeutic categories
- Identifies, collects, and analyzes information from secondary information sources; integrates primary and secondary research findings and competitive intelligence to provide actionable market insights
- Lead the design, execution and analysis of research-based consultative solutions to address client’s business issues and opportunities
- Leverage your experience, knowledge and understanding of your client’s business to add value for clients through insight and advice built on a platform of excellent research
- Close collaboration with brand management, new products planning, patient advocacy, commercial finance, commercial analytics, market access, and public relations teams in support of the brand strategy and tactical plan
- Translation of business questions into concise, focused market research objectives and studies that align with clear and specific deliverables
Senior Manager, Market Research & Forecasting
12/2007
-
02/2010
Philadelphia, PA
- Evaluation, selection, and management of vendor partners to execute and deliver on study objectives, ensuring compliance with all state, federal, and regulatory policies
- In-depth analysis and integration of research findings into valued insights, presented to key internal stakeholders and senior leadership
- Active monitoring and reporting of project financials and contribution to development of short- and long-term budget planning, in collaboration with commercial finance and procurement/sourcing colleagues
- Pharmaceutical/biotechnology market research experience across the core market research disciplines, including design and analysis of primary market research, secondary data analysis, vendor partner management, and direct oversight of project financials required
- Diverse experience conducting research among healthcare professional, patient, consumer, caregiver, payer, and other stakeholder audiences in a healthcare, pharmaceutical, and/or biotechnology setting. Strong knowledge of secondary/syndicated data assets and ability to utilize these tools to inform decision efforts
- Demonstrated experience in executing market research initiatives in support of US promotional campaign development and testing, patient and caregiver educational materials development and refinement, and exploration of new products and services to support access, in both traditional and non-traditional channels
- Pharmaceutical/biotechnology market research experience required, within vendor partner and/or manufacturer settings
Education
University of Texas at Brownsville
2001 - 2006
Bachelor's Degree in Business
Professional Skills
- Managing all aspects of market research including initiation of the RFP process, vendor selection, study design, contract execution, budget management, and scope of services
- Independently lead all aspects of project planning, such as coordination, setting time lines, scheduling participant meetings, shaping insights, conclusions and recommendations, presenting results, and communicating initiatives and progress to brand teams, senior management, and/or vendors, where appropriate
- Excellent writing, presentation and project management skills required
- Excellent analytical skills with the ability to frame findings in a logical and thought provoking manner
- Have a strong background and deep skills in technology market research
- Defining and executing best in class competitor intelligence and market knowledge for Skillsoft’s executive team and product and sales leadership
- Regularly presents findings to high-level Paramount management, exercising refined communication and presentation skills while telling the data’s story
How to write Senior Manager, Market Research Resume
Senior Manager, Market Research role is responsible for research, translation, analytical, presentation, planning, finance, credit, integration, marketing, analysis.
To write great resume for senior manager, market research job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Manager, Market Research Resume
The section contact information is important in your senior manager, market research resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Manager, Market Research Resume
The section work experience is an essential part of your senior manager, market research resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior manager, market research responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior manager, market research position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Manager, Market Research resume experience can include:
- Results and solutions orientation, shared accountability and transparency, creative problem solving, and effective negotiation and prioritization skills
- Effectively manage external vendors to deliver high quality research on time and in budget
- Design survey instruments; prepare discussion guides, screeners and other stimuli for research and effectively manage market research vendor relationships
- Persuade stakeholders effectively, and execute methodically
- Have experience in strategic thinking and deep understanding of data analysis
- Proven ability to develop and manage analysis and reporting of key performance indicators based on a variety of secondary data sources
Education on a Senior Manager, Market Research Resume
Make sure to make education a priority on your senior manager, market research resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior manager, market research experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Manager, Market Research Resume
When listing skills on your senior manager, market research resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior manager, market research skills:
- Experience in marketing & market research, strategic planning, business management or consulting
- Strong understanding of primary research methodologies
- Analyze data and reports for QC and interpretation on a routine basis and prior to release to customers
- Working knowledge of SPSS and SQL
- Designing research and developing proposals, including decisions on methodology, target, geographic quotas, timing, etc
- Identifying and managing relationships with high-quality research fielding and/or full-service partners
List of Typical Experience For a Senior Manager, Market Research Resume
1
Experience For Senior Manager Market Research Resume
- Strong knowledge of secondary data and CI data sources
- Build and maintain strong relationships with current clients
- Proven ability to work in a highly matrix organization is required
- Effective in team interactions in a cross-functional environment
- Coordination and collaboration with business units throughout process of generation of business questions and hypotheses to be tested
- Position requires the ability to synthesize multi-sourced complex information, apply analytical capabilities and utilize strong interpersonal and communications skills in an effective manner
- Monitor overall project budgets on client engagements
- Create secondary research, survey documents, tab plans, proposals, and report deliverables for current and potential clients
2
Experience For Senior Manager, Market Research, Hematology Resume
- Organize colleagues (operational and technical) and third-party vendors to ensure excellence in execution, within agreed-upon scope and budget
- Participate in the analysis and delivery of insights to the client to ensure that all goals and facets of the engagement are met
- Basic statistics and proficient in SPSS
- Advanced knowledge of Microsoft Office; particularly Word, Excel, and Power Point
- Entrepreneurial spirit and insatiable curiosity
3
Experience For Senior Manager, Market Research & Forecasting Resume
- Lead the development and implementation of primary research plan for HCPs and Payer Stakeholders
- Integrate primary research insights with analytical insights to build a comprehensive and holistic understanding of the market place and key business issues within the Dermatology therapeutic area, and translate these into business impact
- Partner across the Commercial Insights & Strategy team to integrate all information (custom, syndicated, forecasted and modeled) into strategies and organizational actions that drive tangible growth in revenue or profit
- The position includes the management of 1 direct report, responsible for Integrated Analytics
- Day to day management of Schwab’s Advisor Solutions community managed by an outside vendor
4
Experience For Senior Manager, Market Research & Forecast Resume
- Creates and implement consumer insights and market intelligence strategy for all First Alert brands
- Leads ongoing competitive and market intelligence activities including competitive landscape analysis, product and brand positioning review, product testing initiatives, industry and market level trends monitoring, market sizing, and monitoring of competitive advertising activities
- Refines go-to-market product strategy with research on consumer acceptance, packaging and messaging effectiveness, product naming and positioning, design ID development and testing, user experience research, shopper research, advertising effectiveness, and in-home user testing
- Assists Marketing Director in development of Strategic Marketing Planning
- Oversees research vendor partner relationships on research projects by setting a clear understanding of project scope, budget, and deliverables
5
Experience For Senior Manager, Market Research Resume
- Manages brand research projects to locate opportunities to improve consumer perception and positioning of First Alert brands
- Implements an integrated data analytics dashboard, pulling together multiple internal data sources into a single location for more impactful and actionable analysis
- Represents the voice of the customer for the organization, translating consumer perceptions and needs into key business opportunities
- Analyzes findings from consumer insights and market intelligence activities and present to internal stakeholders in a clear, concise and actionable manner
- Serves as an unbiased, empathetic representative for the consumer and their needs
- Translates consumer needs and wishes into business opportunities
6
Experience For Senior Manager Market Research Resume
- Manages the online presence for all First Alert brands including optimizing company websites and implementing strategies for SEO, email marketing, blogging and consumer review optimization
- Maintain a network of highly qualified third-party vendors who understand our business and deliver outstanding capabilities in a cost-effective manner, bringing the right tools and level of rigor for each project
- Support and manage research projects end-to-end: understand stakeholder objectives, scope projects and appropriate methodologies to meet objectives, develop proposals, and review pricing
- Present clear, concise insights and recommendations in a compelling way with stakeholders at all levels of seniority, utilizing strong strategic thinking and impactful visualization
- Experience in both market and marketing research
- Experience in using customer analytics and segmentation to inform business decisions
- Experience in SQL/SPSS
7
Experience For Senior Manager, Market Research, Hematology Resume
- Strong research ethics
- End-to-end research management including design, execution and analysis
- Work closely with cross-functional teams to identify impactful and actionable research questions
- Proactively seek improvements in your processes and methodologies
- Collaborative, Supportive Colleagues
List of Typical Skills For a Senior Manager, Market Research Resume
1
Skills For Senior Manager Market Research Resume
- Strong analytical skills with solid business acumen. Translates data into focused insights
- Interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives
- Refined communication skills, both written and oral; ability to communicate complex concepts in simple, brief manner to non-research audiences
- At least one (1) year management experience at a Manager or Sr. Manager level, leading and managing a team
- Experience managing, budgets, vendor relationships, and negotiating contracts
- Research and consulting experience
- Advanced level of experience in market research (8+ years), preferably on the vendor side
- A strong understanding of how to analyze complex data and information to draw conclusions towards reporting, program refinement, and business case building
- Experience working in a deadline oriented environment with a high attention to quality
2
Skills For Senior Manager, Market Research, Hematology Resume
- Charismatic, impressive, and effective leader
- Experience in Qualtrics or similar survey tools
- Working with Clients and internal teams to understand purpose/research needs
- Enjoy working in a high pace/changing environment
- Gather, record, and analyze qualitative and quantitative data about issues relating to marketing products and services
- Some working knowledge of key global trends in the financial services industry and the impact of these on the use of market research
- Fundamental knowledge of the Bank’s business objectives, strategies, and internal operating environment
- Able to build enduring relationships across multiple stakeholders and geographies
- Manage testing frameworks to optimize across various business outcomes
3
Skills For Senior Manager, Market Research & Forecasting Resume
- Position demands a strategic, business-driven orientation as well as a high level understanding of the Diabetes and/or Cardiovascular therapeutic category
- The role requires knowledge of the evolving US reimbursement environment and impact on Sanofi brands and the industry
- Complete quality control checking of work product created by the engagement teams
- Contribute to the mentoring of junior staff
- Brave, Collaborates Radically, Innovative, and Forward Thinking
4
Skills For Senior Manager, Market Research & Forecast Resume
- Utilizes a data-driven approach to reach target consumers with relevant product and brand messaging and to optimize activation strategy
- Speak Spanish is not required but would be considered an asset
- Position requires the ability to tell a clear, compelling “story,” and deliver recommendations that are targeted to the business question/hypothesis, in a way that cuts through the clutter and facilitates action
- Produce high-quality, business-relevant output with strong emphasis on ‘packaging’ of information is critical -- i.e., compelling, accurate content as well as attention to clear, concise data presentation and aesthetic detail/formatting
- Leverage research consulting expertise to provide advice to Scotiabank’s Canadian and International markets on marketing opportunities which emerge from research and develop recommendations/requirements to capitalize on the characteristics of the consumer environment
5
Skills For Senior Manager, Market Research Resume
- Analysis of competitor product strengths and weaknesses to compare against Skillsoft’s product set
- Translate market research strategies into detailed data specifications required for research analysis
- Prepare and communicate detailed project workback schedules and task accountabilities
- Coordinate, analyze, and present market research data – as well as analytics data – for strategic insights and recommendations
- In conjunction with Vice President and other members of the team, prepare presentations and summaries of market research findings
- Relevant marketing research experience, with at least 6 years client side marketing research experience. Excellent strategic thinking capabilities and equally excellent tactical execution skills
- Expert knowledge of custom research methodologies
- Serve as a proactive advisor, providing higher-level thinking and value add to clients’ research objectives; anticipates clients’ information needs and incorporates questions to address them
- Broad range of knowledge or familiarity with various aspects of ecommerce, online marketing, and specifically Groupon, INC. businesses
6
Skills For Senior Manager Market Research Resume
- ‘connect the dots’ and integrate research insights across multiple sources to develop richer, most holistic recommendations
- Intellectual curiosity about and passion for research
- Fluency in the use of a wide range of secondary data sources including, but not limited to: sales, prescription and promotional audits, as well as general business and pharmaceutical industry data sources
- Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Hands on manager, able to both manage and deliver their own work to a very high standard
- Have the ability to drive immediate and long-term impact
- Work that makes a difference in the world
- Freedom to decide how to perform your work
- Variety in the types of projects
7
Skills For Senior Manager, Market Research, Hematology Resume
- Outstanding written and verbal communication skills, including strong presentation skills, ability to build rapport and credibility, and ability to persuade and influence others with data driven insights
- Succeed in a fast-paced, dynamic environment, managing multiple projects simultaneously and delivering high quality business results within tight timelines
- Integrate primary research insights with analytical insights to build a comprehensive and holistic understanding of the market place and key business issues within the Rheumatology therapeutic area, and translate these into business impact
- Assess the complexity of research and demonstrate agility to flex with the needs of the business
- Understand overall business unit objectives and design a comprehensive learning program to uncover new, actionable customer insights
8
Skills For Senior Manager, Market Research & Forecasting Resume
- BA/BS required; Advanced degreedesirable
- Design and interpret qualitative and quantitative research. Distill the business story across the multiple sources of primary and secondary data and provide clarity around recommended business actions
- Systematically use research for pre-market and in-market evaluation of key initiatives
- Represent the voice of the customer at all times
- Leadership – Set stretch goals; enroll and coach others; remove barriers; celebrate success. Lead others through influence and example
9
Skills For Senior Manager, Market Research & Forecast Resume
- Communication – Engage effectively with senior management (Directors and above); Listen carefully to understand customers’ and business partners’ real needs; Communicate customer insights in a manner that’s clear, concise and compelling
- Problem-solving – Define success and identify critical issues to be resolved; Innovate with new ideas where needed, use existing solutions where appropriate; Integrate intuition with data from multiple sources
- Collaboration – Team player who works well in an environment with minimal hierarchy. Builds great partnerships
- Market research expertise - Expert in designing and interpreting qual and quant research. Knows how to integrate data from multiple sources to uncover new insights. Demonstrated track record of developing research plans based on business objectives and delivering measurable business results
- Operating discipline – Ability to prioritize and manage multiple projects simultaneously; ability to manage complex research projects with multiple stakeholders; sense of urgency and desire to get things done quickly without compromising quality
10
Skills For Senior Manager, Market Research Resume
- Learning orientation – intellectual curiosity, enjoys making discoveries about humans and human behavior, likes hearing new ideas and experimenting with new approaches
- Provide top line and detailed analysis, reports, presentations and highlights covering Groupon categories/ brands
- Utilize critical thinking skills to analyze industry dynamics in order to formulate robust and timely strategic planning in order to support the Sales and Product teams
- Experience on the research supplier and research (corporate) client side of business
- Manage 1-2 direct reports and multiple contractors
- Design and implement market research to answer business questions based on comprehensive integration of primary, secondary and competitive intelligence sources
- Position requires expertise in available primary market research methodologies, including discrete choice/conjoint quantitative methods to inform product forecasts
Related to Senior Manager, Market Research Resume Samples
Manager, Market Research Resume Sample
Work Experience
• Leads design of an overall market research plan to address brand and or franchise strategic imperatives, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing and overall project goals
• Provide strategic input to help shape strategic and business pl...
Professional Skills
• Strong analytical and problem-solving skil...
• Strong statistics and related quantitative...
• Relevant marketing research experience, wi...
Research Associate / Senior Associate Resume Sample
Work Experience
• Problem Solving: Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents
• Written Communications: Ability to communicate clearly and effectively in written English with internal an...
Professional Skills
• Qualitative interview skills are required,...
• Proven track record in meeting timelines w...
• Broad research experience and an extensive...
Senior Manager, Research Resume Sample
Work Experience
• Values.Demonstrates in word and action the Y’s core values of caring,honesty,respect, and responsibility and a commitment to the Y’s mission, in all matters atalltimes
• Inclusion.Values all people for their unique talents, and takes an active roleinpromoting practices that support diversity, inclu...
Professional Skills
• + Leadership skills, team player, strong i...
• Strategic Thinker with strong research and...
• Team player with good interpersonal skills...
Engineer, Research Resume Sample
Work Experience
• Initiate, lead and support global technology programs utilizing Eaton’s product development processes including Gate Reviews, Technology Reviews, and Project Reviews
• Participate in technology strategy development along with Eaton’s Businesses and develop technology road maps
• &n...
Professional Skills
• Strong communication skills and proven eff...
• Strong computer skills including Microsoft...
• Strong programming skills in C++/Python
Senior Clinical Research Resume Sample
Work Experience
• With limited supervision, plan, evaluate, coordinate and/or manage elements of multiple or complex research projects for a designated department, program, or central unit. Mentor level 1 or 2 employees
• Work a variable schedule that could include day, evening and night shifts, weekends and holiday...
Professional Skills
• Knowledge of, and ability to apply, IRB an...
• Demonstrated ability to communicate sensit...
• Strong interpersonal skills, including the...
Post-doctoral Research Resume Sample
Work Experience
• Experience in molecular biology and cell culture techniques is required
• Experience in bioinformatics and use of computational algorithms to address complex biological questions is desired
• Significant experience with a broad range of standard molecular biology techniques i...
Professional Skills
• Strong computing skills (R)
• Exceptional organizational and project man...
• Excellent communication, computer, documen...