Manager, Marketing Communications Resume Sample
Jamaal Hoppe
496 Yundt Harbors,
Philadelphia,
PA
+1 (555) 925 3918
Work Experience
Manager, Marketing Communications
08/2015
-
PRESENT
Phoenix, AZ
- Basic mathematical aptitude required. Prior budgeting experience required
- Creates content strategy and approach
- Drives development of each piece of customer and prospect direct communications
- Develops and executes on strategy to test and optimize LCM programs
- Nails it with marketing automation
- Collaborates with cross-functional teams to both support their needs and identify opportunities for content improvement
- Promises brand and voice consistency, user & community education/engagement, and customer satisfaction
Senior Manager, Marketing Communications
01/2011
-
02/2015
Chicago, IL
- Gets in the heads of customers and prospects in order to refine personas and ultimately communicate with the optimally
- Manage the proposal development process
- Contribute to strategic approach and creative solutions for the client
- Write original proposal content tailored to the client and assignment
- Review and proofread final submissions to ensure they are client-ready
- Develop client presentations and pitches
- Continually evaluate, update and create proposal templates
- Track and monitor proposal success metrics
- Ensure completion of monthly corporate reporting regarding new business
Manager Marketing Communications
07/2007
-
11/2010
Philadelphia, PA
- Participate in client pursuit development through creation of sales tools
- Lead creative projects and campaign initiatives to position Guild effectively for Loan Officer Recruiting, community leadership, Agent partner marketing, referral and lead pipeline
- Specialize in email campaign development, writing effective copy for subject lines, calls-to-action, and direct response
- Develop landing pages to service campaign goals, writing content that drives clear conversion strategies
- Report regularly on campaign performance, and adjust content strategies to maximize performance
- Develop personas and nurturing strategies, documenting them as automated marketing workflows, for implementation by the Pardot Administrator
- Work with cross-functional stakeholders to gather business requirements for web content architecture, wireframes, and copy development
- Perform competitive analysis to recommend differentiating marketing communication strategies and approaches
Education
Franciscan University of Steubenville
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Develops a deep understanding of appropriate business unit and related customer segments, their challenges and pain points, and how Thermo Scientific solutions address those specific problems
- Possess strong communication skills; excellent writing, editing and proofreading skills
- Excellent collaboration and communications skills and good story telling skills
- Experienced at crafting messaging and possess very strong communication skills
- Confident influencing skills with demonstrated ability to be effectively persuasive
- Excellent project management skills with the ability to manage multiple projects and re-prioritize, as needed
- Have excellent English and French writing, editing and proofreading skills
How to write Manager, Marketing Communications Resume
Manager, Marketing Communications role is responsible for organizational, interpersonal, presentation, editing, business, marketing, creative, communications, negotiation, proofreading.
To write great resume for manager, marketing communications job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Marketing Communications Resume
The section contact information is important in your manager, marketing communications resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Marketing Communications Resume
The section work experience is an essential part of your manager, marketing communications resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, marketing communications responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, marketing communications position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Marketing Communications resume experience can include:
- High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion
- Excellent verbal and written skills including copywriting and editing
- Excellent written communication skills, including creative writing as well as technical writing for the web
- Excellent verbal, interpersonal skills requires
- Excellent creative and business writing skills
- Strong technical and/or promotional writing and design skills
Education on a Manager, Marketing Communications Resume
Make sure to make education a priority on your manager, marketing communications resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, marketing communications experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Marketing Communications Resume
When listing skills on your manager, marketing communications resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, marketing communications skills:
- Strong writing, editing and proofreading skills; excellent news judgment and ability to discern industry trends as they affect CIBC Wood Gundy
- Strong writing, editing and proofreading skills and extensive content development experience for multiple communication channels and vehicles
- Demonstrated excellent ability to communicate effectively, including a proficiency in clear, concise, and compelling oral and written communication
- Presentation skills: Ability to communicate effectively by delivering strategically sound, intuitive presentations
- Proven project management skills and experience in executing multiple communication projects simultaneously
- Strong organizational skills with the ability to identify and manage competing priorities
List of Typical Experience For a Manager, Marketing Communications Resume
1
Experience For Senior Manager, Marketing Communications Resume
- Able to juggle competing priorities and deadlines and to prioritize based on business impact
- Develop feedback loops to understand business needs and priorities, and the effectiveness of the assets produced
- Uses problem-solving skills to communicate complex messages in a variety of communication forms to varying audiences
- Confirmed skills in the ability to develop sound marketing plans and oversight of tactical implementation required
- Understanding of how marketing and communications platforms and tools can enhance the effectiveness and increase the reach of campaigns and events
- Partner with the national mission and fundraising teams to create JDRF event day experiences that are engaging and inspiring for the type 1 diabetes community
- Experience at a non-profit providing hands on support in event execution, fundraising strategies and donor cultivation
- Communications experience in advertising, direct marketing and sales material development
- Experience in working with compliance and highly regulated industries
2
Experience For Manager, Marketing & Communications Resume
- Marketing communications experience
- Strong initiative and the ability to work independently as well as in team atmospheres when handling multiple tasks
- Evaluate and refine assets provided to chapters, always with an eye on increasing efficacy and effectiveness
- Broad knowledge of marketing and communication strategies and channels. Skilled in content management and information architecture
- Have experience in managing agency relationships
- Build and maintain effective relationships with internal departments to create a business driven by a partnership environment
- Experience in corporate branding, layout, color theory and typography in digital and print media
- Excellent organization, time management, attention to detail
- Ensure that communication strategies and tactics deliver against product/business objectives and enhance the Ecolab brand reputation and experience
3
Experience For Manager Marketing Communications Resume
- Develop appropriate metrics related to marketing communications programs to measure effectiveness
- Plan and direct the work of the Marketing & Communications team and establish objectives and priorities
- Develop effective sales enablement tools and facilitate the flow of information to the sales team as well as members of the product and industry marketing team
- Knowledge and experience with Computed Tomography and Medical Imaging diagnostics technologies and industry
- Demonstrated ability to manage a variety of assignments simultaneously
- Leading a team of Marketing communications specialists and champion the Bell brand
- Understanding of workflow systems (i.e. Aprimo)
- Works with Senior Manager to develop a nurturing and team oriented culture – including helping to shape the agenda for the bi-weekly team meeting
4
Experience For Senior Manager, Marketing & Communications Resume
- Provide editorial, copywriting, and proofreading support to the marketing team
- Helps to provide oversight on the planning, implementation, development and/or servicing of new marketing ideas for academic partners and internal teams
- A passion for gaming and marketing
- Develop and implement strategic marketing communications plan, including digital and social media to meet annual business objectives
- Partner with marketing managers to stay abreast of marketing programs and launch plans
- Serve as a key liaison on the Marcom team for JDRF chapter staff and volunteers, providing marketing and communications expertise
- Proactive with the ability to move teams forward by offering solutions and driving results
5
Experience For Program Manager Marketing & Communications Resume
- Have a sound understanding of Marketing communications principles
- Partner with marketing teams to build successful marketing communications tools for successful program launches (10%)
- Plan for and budget marketing, advertising and communications efforts for SPHPMA
- Source, develop, and supervise project resources, including in-house content producers and outside vendors
- Assign work to freelance copywriters and resources as needed, and provide quality assurance that deliverables meet business objectives, brand strategy, factual and compliance standards
- Provide account management and project leadership of both Corporate and Retail projects without imposing undue bureaucracy, and fostering collaborative relationships
- Guide effective intake and discovery of business needs, unique selling propositions, and image selection. Develop others to hone these skills
- Ensure review and approval processes for all relevant stakeholders, so that deliverables receive the necessary endorsement and support. Able to discern and determine who needs to be consulted, who needs to be informed, and who needs to approve
- Announce newly released marketing programs for adoption
6
Experience For Manager Marketing & Communications Resume
- Work on special projects and assignments from the Chief Marketing Officer
- Participates in problem solving
- Own the creation and execution of a detailed content matrix that synthesizes the franchise’s marketing communication needs into a coherent plan
- Supports team to reinforce process and help foster a culture of sharing and project ownership
- Lead the creation of comprehensive marketing communications, and sales promotion initiatives to meet service strategies and sales objectives
7
Experience For M HIS Manager, Marketing Communications Resume
- Support the launches of the programs and services, including development of communication plans and the development of sales and service tools
- Collaborates with appropriate personnel to execute Marketing
- Supervises and manages the Marketing and Communications team in areas of graphic design, web design, digital and social media, videography, and photography
- Edits and writes content in support of our marketing, communications and website efforts
- Provides marketing support for events for the development office, Special Collections and the Libraries
- Maintains awareness and knowledge of contemporary marketing and communication practices and principles
8
Experience For Manager Marketing & Communications Middle East & Africa Resume
- Develops creative and brand strategies and manages communications projects for various components of the marketing life cycle or services
- Helps to develop, execute and/or expedite marketing objectives
- Develop and implement strategic marketing communications plan to build and grow the EcoSure brand
- Support internal communication initiatives including associate newsletters, announcements and annual meetings (10%)
- Develop annual marketing/communications plans for SPHPMA
- Ensure a culture of collaboration, service excellence, and continuous improvement
- Adhere to Compliance policies and procedures, and develop and educate others to work compliantly
- Adhere to brand guidelines and standards, with the purpose of helping the organization present a consistent and unified brand; and educate and support others to stay on-brand
- Act as a liaison with copywriters, agencies, and vendors to communicate requirements and change requests
9
Experience For Manager, Marketing Communications & Events Resume
- Serve as a brand ambassador and communication liaison as needed
- Work to enrich the company’s position on a national level, with sensitivity to regional and local requirements for customization
- Maintain positive relationships with team members, internal clients, and vendors
- Attuned to popular culture, voice, and tone; and adaptable to different business and cultural contexts
- Proficiency with project management tools, Microsoft Word, Excel, and PowerPoint required
- Direct the development and execution of global marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, eblasts, newsletters, social site presence, company website, public relations, internal communication, regulatory communications, and corporate events
- Ensure articulation of ICM’s desired image and position, assure consistent communication of image and position throughout ICM, and assure communication of image and position to all constituencies, both internal and external. Maintain quality and accuracy of written and verbal communications
- Participate in the development, and independently create, marketing strategic goals and objectives to include corporate product offering, market analysis, and creative ways to interact with the customer. Understand the industry and articulate the needs of the customer in the development of short-term and long-term strategies
10
Experience For Manager, Marketing Communications & Digital Resume
- Act as ICM’s representative with the media and coordinate media interest in the Organization and ensure regular contact with target media and the appropriate response to media requests
- Execute activities related to strategic goals and objectives from a sales and marketing perspective, ensuring alignment with overall company objectives
- Ensure that the ICM regularly conducts relevant market research and coordinate and oversee this activity. Monitor and report trends
- Work with the Director of Sales to help build and manage the infrastructure of sales, marketing and customer service as needed to meet and exceed customer expectations
- Make decisions within marketing to minimize costs, while maintaining maximum quality standards for our customers. Oversee the development and management of marketing budgets for ICM
- Collaborate with all departments in customer presentations and calls representing ICM as needed. Assist company employees with presentations assuring quality representation
- Solid leadership skills to achieve buy in and alignment while being able to drive high-impact execution in a matrixed organizational structure
- Demonstrated skills in project management, content creation, and strategic messaging
List of Typical Skills For a Manager, Marketing Communications Resume
1
Skills For Senior Manager, Marketing Communications Resume
- Excellent written and verbal communication skills with focus on content creation, editing and copywriting
- Excellent problem solving, negotiation and decision-making skills
- Strong project management skills, including the ability to determine project needs and assess and manage resources
- Demonstrated success at interacting effectively with all levels of an organization desired
- Advanced skills and experience in Word, Excel, PowerPoint and Outlook
2
Skills For Manager, Marketing & Communications Resume
- Beginner skills and experience with Adobe Creative Suite, especially InDesign
- Excellent project management skills and ability to adhere to tight deadlines
- Outstanding organizational and communication skills, expert in Excel
- Outstanding language skills in both conversational & written English and Chinese, including Putonghua
- Experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns
- Proven experience in managing creative and marketing communications processes for all mediums, including direct and interactive
3
Skills For Manager Marketing Communications Resume
- Communications experience; extensive experience in advertising, digital and direct marketing, media planning and collateral development
- Experience in managing and building strong business relationships and influencing senior/executive management decisions
- Marketing experience, including experience managing direct reports
- Exceptional writing and proofreading skills, with superior attention to detail
- Proven experience in a combination of business, marketing, marketing communications and public relations roles in a corporate environment
4
Skills For Senior Manager, Marketing & Communications Resume
- Strong agency management experience required with ability to manage multiple agencies. (advertising, media buying, content developers)
- Critical thinking, analytical, and problem-solving skills balanced with vision and creativity
- Critical thinking, analytical, and problem-solving skills balanced with vision, creativity, and resourcefulness
- Professional creative writing experience; strong ability to write compelling and persuasive direct-response copy
- Effectively research, develop, implement and use technologies for communicating with internal audiences across devices, platforms and audiences
- Effectively and efficiently multi-task; recognize and address important matters in a timely manner
- Marketing experience in either marketing operations, communications, PR/Journalism, product marketing and/or agency (in English)
5
Skills For Program Manager Marketing & Communications Resume
- Understanding of the use of research and other evaluation tools in developing strategy and measuring effectiveness
- Understanding and hands-on experience with a variety of mediums digital, print, broadcast, outdoor, video and radio production
- Strong understanding of marketing communications and direct marketing planning and implementation
- Experience in development of marketing value propositions, strategic planning, pricing and product offering for service based business
- Experience in digital marketing including website, email marketing and social media, including collection and analysis of native analytics and Google Analytics
6
Skills For Manager Marketing & Communications Resume
- Experience in managing / coaching people a virtual or direct team, making decisions and driving execution
- Marketing or communication experience, including managing a team of marketing professionals
- Skilled at exerting influence, as well as collaborating, navigating and managing at all levels of the company and outside agencies
- Proven success in planning, researching, writing and editing publications aimed at an internal audience
- Experience with writing and/or reviewing copywriting
- Experience working at a marketing agency or marketing department
- Experience owning a Marketing campaign, Ad campaign, Communications plan and implementing on that plan
- Business development understanding and proposal development writing experience an asset
- Strong understanding of marketing brands sold through retail an online channels
7
Skills For M HIS Manager, Marketing Communications Resume
- Experienced in managing external marketing partners/ad agencies
- Experience in managing digital programs including website content management and optimization as well SEO
- Strong record of cultivating journalist and influencer relationships on a variety of platforms – including print, broadcast, social and paid media
- Experience setting brand leadership strategy, and working with brand implementation
- Experience generating and implementing fun and easy to engage ideas and campaigns
- Experience driving marketing and communication campaigns from concept to completion with minimal guidance
- Experience hiring and managing a top talent communications team
- Experience with UA Marketing and Communications branding and policies
8
Skills For Manager Marketing & Communications Middle East & Africa Resume
- A high level of professionalism, including experience interacting with C-¬level executives
- Experience managing agencies (advertising agencies)
- Experience with marketing automation software (Hubspot or other), and PPC marketing techniques and tools (such as Google Adwords)
- Successfully manage competing priorities in a rapidly changing business and corporate environment
- Experience in B2B marketing, supporting distribution channels within the Financial Services industry
9
Skills For Manager, Marketing Communications & Events Resume
- Experience working across multiple facets within a marketing department or agency
- Experience in analysing the profitability and commercial potential of marketing programs
- Strong understanding of the financial services industry, ideally in retail lending and credit cards
- Experience in procuring and managing external suppliers and agencies
- Experience with new and alternative marketing tools (i.e., social media marketing)
10
Skills For Manager, Marketing Communications & Digital Resume
- Uses diplomacy and persuasiveness to guide stakeholders in supporting the most effective strategy
- Metrics reporting for program effectiveness and key learnings
- Experience across multiple media types (broadcast, direct response, online) communicating to various market segments
- Experience in federal proposal management in the infrastructure engineering industry
- Strong understanding of the financial services industry, ideally in insurance
List of Typical Responsibilities For a Manager, Marketing Communications Resume
1
Responsibilities For Senior Manager, Marketing Communications Resume
- Digital marketing skills required, including: campaign management, email marketing, social media, search engine optimization
- Advertising experience, or directly related experience, preferably at an agency
- Proven experience at managing deadlines and projects
- Building and maintain strong and collaborative working relationships with US based Global Brand function and other Fiserv marketing teams
- Extensive experience developing and implementing marketing communications programs
- Experience in leading and building a diverse team in a matrixed environment
2
Responsibilities For Manager, Marketing & Communications Resume
- Experience analyzing marketplace trends and distilling information
- Experience with marketing automation and CRM tools (e.g. Eloqua and Salesforce)
- Strong ability to influence without having the authority
- Experience managing communications for trade shows & events and outside agencies and vendors
- Experience in marketing and/or public relations
3
Responsibilities For Manager Marketing Communications Resume
- Strong working knowledge of CRM systems
- Demonstrated ability to convert marketing strategies, into brand concepts and well-articulated value propositions
- Ten or more years of experience with a working knowledge of health insurance products, services and their financial drivers
- Experience working with sales teams to translate product value to customer benefits
- Flexible and able to navigate ambiguity and succeed in a rapidly changing, fast-paced deadline-driven environment with multiple priorities
- Experience managing brand consistency
- Marketing, communications or public relations experience
- Balance competing priorities
- Solid understanding of the Australian funds management industry, its products, regulatory environment and competitive landscape
4
Responsibilities For Senior Manager, Marketing & Communications Resume
- Excellent organizational and process management capabilities
- Managing and developing a (consumer) brand in highly competitive market
- Creating and developing digital services for customers and other main stakeholders
- Writing and editing of internal and external communications for print and online
- Developing and implementation of concepts, projects and campaigns which have an impact in target group in question
- Managing content for marketing campaigns / sales support materials including editing and copywriting
- Tracking and reporting campaign results to and ensuring marketing qualified leads are progressed through the sales pipeline
5
Responsibilities For Program Manager Marketing & Communications Resume
- Building and maintaining a close working relationship with the various stakeholders worldwide
- Managing the EMEA marketing team of 4 people
- Managing a complex budget that crosses multiple product portfolio’s and channels
- Marketing project and budget management, to ensure campaigns are on time and within budget
- Understanding of Japanese business culture would be advantageous
- Develop marketing communications program materials and is involved in leading the planning of communication projects, including digital content management
6
Responsibilities For Manager Marketing & Communications Resume
- Collaborates with Director of Marketing to develop or purchase advertising or marketing collateral that supports marketing goals and objectives
- Manages new provider onboarding process, including bio information, web listings, updating collateral and any additional marketing efforts
- Proactively manage the ASCO brands to ensure consistent corporate image and positioning, working closely with other regional marketing leadership teams
- Work collaboratively with multiple partners, including senior leadership, marketing management, training and outside agencies
- Works with senior leadership, product management, regional marketing, and existing and new sales channels to proactively develop marketing programs
- Knowledge of marketing communications / field communications principles, practices and techniques including marketing analysis and research tools
- Develop and execute the marketing communication strategy to support marketing objectives
7
Responsibilities For M HIS Manager, Marketing Communications Resume
- Utilize and create reporting of data and analytics to test, improve, determine ROI and amplify marketing communications
- Responsible for content development, editing, online layout, and publishing of monthly newsletter
- Apply the right marketing tools and systems as appropriate, including web content submissions and management
- Create purchase order requisition in SAP and work with purchasing on issuing vendors POs in timely manner
- Coordinate with brand teams and OEM’s designated Marketing contacts to identify and define marketing and communication opportunities
- Develop and coordinate content and copy for articles and marketing campaigns individually and by partnering with communications and content specialists
8
Responsibilities For Manager Marketing & Communications Middle East & Africa Resume
- Deliver value to the business through leveraging marketing expertise
- Responsible for coordinating activities across ad agency creative development, production, packaging, tradeshow brand presence
- Strategic mindset with ability of seeing the big picture and market trends and implementing plans accordingly
- Spend your time building the best communications plans and selling it to the rest of the team and senior management
- Liaison between third party vendors on the manufacturing and distribution of printed materials
- Provide Marketing Strategy team and business with key inputs to inform strategy development based on wide knowledge of Marcom expertise and opportunities
- Oversee a team of Marcom experts who own other business areas and are closely connected to their Marketing Strategists in a similar 1/1 alignment
- Maintain awareness of developing social media trends
9
Responsibilities For Manager, Marketing Communications & Events Resume
- Knowledge of the different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
- Conducts outreach to mainstream professional trade media, helping build relationships in order to drive positive coverage of brands and business
- Manages consumer-facing social media properties (e.g. Facebook, LinkedIn, Twitter, YouTube, EyeTube etc.)
- Ensures key Marketing Communications programs are communicated both internally and externally
- Maintains marketing calendar and tracks associated expenses and accruals
10
Responsibilities For Manager, Marketing Communications & Digital Resume
- Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results
- Oversee all budgetary activities for Marketing and Communications to ensure compliance with stated goals and objectives
- Assist other sister divisions of ICM to develop and execute their marketing strategy
- Critical thinking; understands business and sees the “big picture”
- Actively participates in business line planning for Broker audiences
- Develop marketing communications strategy and plan to support strategic and tactical efforts
- Works with design and production groups to ensure a consistent branded look and feel for all marketing collateral, materials and programs
- Ensure the ongoing promotion of available online content from SAP’s tier 111 events in key online channels and social media
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