Manager, Marketing & Media Resume Sample
Raina Herzog
717 Dach Fall,
Boston,
MA
+1 (555) 168 1849
Work Experience
Media & Digital Marketing Manager
06/2017
-
PRESENT
Boston, MA
- Serve as BLM Marketing liaison with BLM analytics team and Macy’s Systems & Technology (MST) for systemic support to execute sales attribution analyses
- Analyze the company’s marketing spend – by fiscal period, media channel and message (e.g. sale vs. fashion) – and synthesize results into actionable recommendations
- Manage the allocation of the Company’s media budget by media channel
- Five years’ work experience in retail sales attribution and media mix management
- Approve / deny supplier creation requests in Sharepoint related to the covered sub-categories
- Manage contracts and take ownership for contracts for the (sub) categories under management
- Direct negotiations with Media Outlets
Senior Media & Digital Marketing Manager
11/2012
-
04/2017
Chicago, IL
- Defining media agency scopes of work
- Create & maintain artists’ marketing & media budgets. Project and approve marketing & media expenditures, reconcile detail logs, and request PO #s. Update management staff on current state of budgets and aid in communication of changing funds needed
- Results Oriented: Follows through on commitments; can be counted upon to successfully execute on goals.Meets deadlines. Understands the company’s strategy for growth and recognizes opportunities for business growth
- Leadership & Talent Development: Communicates and models vision and values. Actively works to recruit, hire, develop, evaluate, and retain high performers. Defines roles and responsibilities, enables others to act, and holds self and others accountable for results, embraces diversity, change, and the team
- Total 7- year experience in media industry including 3-year digital marketing experience
- Experienced in retail marketing/communications experience within internet and social media
- Experienced in media agency or under matrix organization
- Excellent English verbal written communication
Media Marketing Manager Gb-month Contract
11/2007
-
07/2012
Philadelphia, PA
- Experience in product marketing for internet, consumer tech and/or B2B/publisher audiences
- Experience managing and growing a team
- Excellent communication skills and expertise communicating to technical, business and user-facing audiences
- Work on seasonal brand and media campaigns to promote new products
- Work on managing the marketing budget
- Develop Athleta’s media strategy/media mix evolution and implementation (informed by customer analytics) to optimize against key marketing objectives
- Partner with Sr. Director, Ecommerce and Director of Digital Marketing to ensure e-commerce channel financial goals are achieved
Education
Upper Iowa University - Des Moines Center
2001 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Strong verbal and written communication skills; capability for analytical thinking, dynamic presentation skills
- Strong critical thinking skills and extensive experience with quantitative analysis
- Strong promotional/traffic-driving ideation/concepting skills
- Superior influencing skills and experience managing relationships with agencies, partners and suppliers
- Ideally strong Marketing / Media Expert skills & passion for digital
- Excellent writing skills, proficient in both English and Mandarin
- Advanced MS PowerPoint and Excel skills. Advanced experience with presentation development/design
How to write Manager, Marketing & Media Resume
Manager, Marketing & Media role is responsible for digital, media, marketing, english, purchasing, retail, database, inventory, wireless, architecture.
To write great resume for manager, marketing & media job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Marketing & Media Resume
The section contact information is important in your manager, marketing & media resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Marketing & Media Resume
The section work experience is an essential part of your manager, marketing & media resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, marketing & media responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, marketing & media position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Marketing & Media resume experience can include:
- Experience with and passion for creative development and effectively briefing in and working with creative teams
- Experience working in a matrixed organization; comfortable working with individuals across multiple teams at various levels of seniority
- Assists in the development and tracking of digital KPIs to measure effectiveness of paid media digital marketing efforts
- Develop strong cross-functional relationships across Athleta, Gap, Banana Republic, Old Navy, Intermix, and GapLabs digital marketing and media teams
- Marketing experience, preferably in lifestyle or entertainment industries
- Build strong rapport across cross-functional teams
Education on a Manager, Marketing & Media Resume
Make sure to make education a priority on your manager, marketing & media resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, marketing & media experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Marketing & Media Resume
When listing skills on your manager, marketing & media resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, marketing & media skills:
- Strong negotiation skills with Executive Committee Members
- Total 7- year experience in media / luxury industry including 3-year digital marketing experience
- Negotiation and Team Leading skills
- Demonstrated experience in brand building principles and omni-channel media strategy
- Analytical mind and ability to master complicated and highly specialized skills quickly
- Experience developing TV and Digital buying strategies and an understanding of new and emerging buying techniques
List of Typical Skills For a Manager, Marketing & Media Resume
1
Skills For Media & Digital Marketing Manager Resume
- Experience executing digital marketing strategies and overseeing campaigns from development / execution / campaign analysis
- Understands all forms of marketing campaigns as well as measurement & monitoring tools to continually assess effectiveness
- Strong in-depth knowledge of traditional media and new media trends (planning and buying) in the U.S
- Working experience in digital marketing
- Experience with budget forecasting and tracking
2
Skills For Senior Media & Digital Marketing Manager Resume
- Strong strategic thinking & passion for innovation
- Experience in digital media including programmatic, SEM & acquisition
- Handle multi-projects, prioritize and lead teams to exceptional delivery of results
- Create annual, monthly and weekly digital marketing and media hindsighting and reporting
- Management of external agency relationships; including selection and ongoing evaluation of results
- Knowledge of testing methodologies, channel strategy, marketing metrics, search, digital tech stack & digital analytical tools (CoreMetrics/WebTrends)
- Responsible for getting and handling agreements with TVs
- Translate brand, product, trend and merchandising information/strategies into marketable, commercially powerful messages across digital vehicles
3
Skills For Consumer Marketing, Media Manager Lead Resume
- Resilient who can easily adapt to a new challenging environment
- Work independently, delivering on strategic direction without direct supervision
- Flair for storytelling, creative and imaginative
- Comprehensive understanding of the digital media landscape and agency/client ecosystem
- 2) Pro-actively seek communications innovation and value creation in support of our Brands’ strategies over the near term and annual planning horizons
- Responsible for media strategy, taking an active role from briefings’ creation & supervision till general media strategy definition for each brand
- Monthly purchasing of media for each brand
- After Marketing Plan is defined, develops Media Strategy and does the Media Review after the campaign
- Serve as an expert on all paid marketing channels
4
Skills For Media Marketing Manager Gb-month Contract Resume
- Build relationships with external media partners to develop marketing programs
- Proficency Level - English
- Excellent annual and seasonal digital marketing strategy and marketing communications development and execution experience and skills with proven track record of driving strong business results
- Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams – design, merchandising, inventory management, strategy, finance, marketing, creative, agency
- Relevant experience through Internship(s) or first job an advantage
5
Skills For Digital Media Marketing Manager, CB Resume
- Experienced in analytics and measurement of brand and marketing activities towards agreed upon KPI
- Proven ability to develop presentations to communicate business case, build consensus and gain acceptance
- Strategic and tactical leader who demonstrates innovation and creativity towards business goals
- High comfort level with and ability to powerfully present / garner buy in from senior leadership team members
- Innovative and out-of-the-box thinker who challenges traditional methods
6
Skills For Media / Digital Marketing Manager Resume
- Entrepreneurial, initiative taker and eager to make a difference
- Experience with development of integrated marketing and communications strategies to drive brand and business goals; including use of traditional, retail and digital advertising to drive results
- Analytic skills – ability to drive results-oriented, measurable and highly optimized media plans and implementation and to link paid, owned and earned communication results to business results
- Operate with high level of urgency and ownership
- Passion to take HP - and our marketing teams - to the cutting edge of digital marketing, and help them thrive. Marketing and marketing communications acumen
- Influence others in indirect relationships
- Motivate multiple stakeholders to a common goal
- Manage team in ambiguous environments
- Act with the highest integrity and lead with courage and humility
7
Skills For Media Solutions Marketing Manager, Midwest Resume
- Embrace change and motivate others to think and act differently
- Lead McCain relationship with Media Agency
- Lead and collaborate with brand teams and agencies on overall media plans and spend across McCain brand and product campaigns
- Manage and optimize ‘always on’ campaign; in collaboration with media and PR agency
- Educate brand team on trends, technologies and new opportunities including: Search, SEO, Real Time Bidding/Programmatic media buying, Social Ads, Publishing models, etc
- Partner closely with customer analytics and contact strategy team to develop segmentation and personalization strategy across digital vehicles
- Keen interest in entertainment and pop culture
8
Skills For Senior Media Marketing Manager Resume
- Familiar with various social media platforms and analytic tools
- 4) Continuous optimization of our media planning and buying processes to establish and institutionalizing best practices vis a vis benchmarking with other Mars’ units, CPG organizations, industry associations and agencies to achieve
- Demonstrate outstanding communication skills to deliver media plans across all channels (online and offline also including SEM) which are designed to breakthrough & resonate with today’s consumer in an increasing complex and cluttered media environment
- Bring critical planning and messaging insights into the media planning process and distill consumer, competitive & industry insights to assist in the development & implementation of media efforts
- Lead efforts to drive profitable new customer acquisition and increase the long-term effectiveness of the U.S. Cellular®’s digital acquisition strategies across a variety of online platforms, including display, video & SEM
- Ensures digital campaigns are strategized, planned and executed from a holistic perspective – ie, measurement tagging, reporting and analytics, digital ecosystem and digital architecture requirements, messaging, branding, creative and content, backend technical and database considerations
- Partner with internal analytics resources to ensure the integrity and management of the prospective customer database and analytics of campaigns
9
Skills For Field Marketing Manager, UK, Media Resume
- Drive cross-function and cross-agency partnership to implement new digital enablements (tools, databases, tags, workflows) to continue enhancing digital acquisition programs with a direct response focus
- Oversees certain SEM campaigns with agency partners, including planning, bid management, ad copy, keywords expansion, implementation, monitoring, landing pages testing and on-going optimization as needed
- Creates processes, reports and works with internal and agency team to improve acquisition metrics such as CTR, CPC, CPA and conversion rates
- Ensure media plans are executed with excellence, including but not limited to: implementing and troubleshooting errors, responding to Sr. Management requests for information and verifying that all media plans follow guiding principles & best practices
- Develop off-channel media strategies for priority properties and tentpole events
10
Skills For Media Analytics Manager, Direct Marketing Resume
- Keep in close contact with the media marketplace; Identify and evaluate media opportunities for business needs/opportunities
- Work cross-functionally with key partners to accomplish assigned tasks given by direct and/or indirect leadership
- Understanding of direct response techniques such as segmentation, targeting and database technologies testing, analytical assessment & cost per acquisition in a highly competitive industry
- Self-starter with an extreme ability to multitask and make quick decisive decisions both short and long term impact to the business
- Proficiency with Microsoft Word, PowerPoint, Excel & Outlook
- Contracts follow-up to ensure agreements compliance
- Establishes and supervises conditions agreed with media
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