Senior Manager, Media Resume Sample
Lauretta Renner
23384 Bernhard Manor,
Boston,
MA
+1 (555) 529 0522
Work Experience
Senior Manager, Media
02/2017
-
PRESENT
Detroit, MI
- Assist in the development of media and promotion strategies for corporate branding, Originals programming, Affiliate/Sales, OTT and Trade initiatives
- Work closely with internal departments in the areas of Brand Strategy, Creative Services, Affiliate Sales, Programming, Research and Sales Communications
- Assist in the development and evaluation of all National and Local media plans and buys. Specific actions include
- Ensure team is well trained and highly engaged in the media planning contribution to the Network’s growth
- Significant years' relevant media planning experience with a strong track record in people management
- A demonstrated passion for the Australian and NZ television landscape
- Familiar with television audience planning and evaluation systems (including Grip It & Miranda), and the ability to analyse, interpret and apply media research
- Demonstrated experience developing media plans/strategies
- Decisive and effective problem-solving ability
Senior Manager, Media Planning
05/2012
-
10/2016
Chicago, IL
- Proactive, with the ability to handle day-to-day tasks with minimal oversight
- Superior written and verbal communication skills; comfortable presenting
- Multi-task while demonstrating a high level of attention to detail and organisation
- Collaborate well with internal stakeholders, partner departments and vendors at all levels
- Highly proficient in MS Office suite, particularly in Excel and PowerPoint
- Passionate with a desire to learn, grow and take on increasing responsibility
- Develop and steward consumer media plans to drive tune-in to Showtime’s scripted programming. This role oversees all offline and online paid media related to these efforts including but not limited to national and local television, audio, outdoor, print, mobile, paid social, digital display, digital video and streaming
- Collaborate with the Director, Media to develop target profiles and integrated advertising strategies for Showtime tune-in campaigns
Senior Manager Media Sciences
12/2008
-
04/2012
Houston, TX
- Lead the day-to- day management of Showtime series media planning, which includes: running weekly media status meetings with the AOR and partnership departments, directing the allocation of annual media commitments, representing Showtime’s interests in meetings with Ad Sales representatives, and overseeing the development of media decks, etc
- Work to infuse innovation into all campaigns, prioritizing first-to-market and buzz-worthy initiatives that are accountable and deliver on larger corporate objectives
- Supported by the media coordinator, thoroughly review all media buys from media AOR, including: national and local television, radio, outdoor, and digital. Assure plans are consistent with media strategy, in line with budget, flighted properly and executable based on production schedules
- Participate in all offline and online production meetings. Serve as media representative in weekly digital production calls during series media plan execution
- Take leading role in briefing the agency-of- record (AOR) as well as developing decks and presenting media plans to executive level management for all tune-in and sports campaigns
- Years’ experience managing service level agreements
- Media efficiency and media effectiveness
- Fully responsible for delivering the Media Distribution revenue target
Education
DePaul University
2002 - 2007
Bachelor's Degree in Broadcast Engineering
Professional Skills
- Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
- Establish effective working relationships with all parties and act as first line of issue escalation; manage the resolution of issues as they arise (pre and post live) such as discrepancy between reporting systems and creative malfunctions
- Excellent communicator, with strong influencing skills and able to work with peers with a command over English language
- Detail oriented, highly organized individual with demonstrated and project management skills, including working in cross-functional teams
- Has strong stakeholders’ management skills
- Outstanding attention to detail, organizational and analytical skills. Ability to multi-task and work within a rapidly changing environment
- Strong understanding and experience with Digital Marketing and Media
How to write Senior Manager, Media Resume
Senior Manager, Media role is responsible for media, digital, research, reporting, trading, procurement, finance, retail, negotiation, statistics.
To write great resume for senior manager, media job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Senior Manager, Media Resume
The section contact information is important in your senior manager, media resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Senior Manager, Media Resume
The section work experience is an essential part of your senior manager, media resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous senior manager, media responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular senior manager, media position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Senior Manager, Media resume experience can include:
- Build and cultivate key relationships with all clients and potential clients of media distribution which includes Telco, FTA, MVPD, DMVPD, local pay television networks including digital operators to advance business goals
- Managing company-wide priorities and initiatives with day-to-day job responsibilities
- Drives media ROI, brand equity, traffic, and sales by developing and delivering effective marketing communications plans
- Experience with a mix of marketing, media and analytics
- Improve media efficiency and effectiveness from the planning stage onwards (25%)
- Working closely with the Country GM and Head of Media Distribution in building a sales strategy for the country to capitalize on revenue opportunities
Education on a Senior Manager, Media Resume
Make sure to make education a priority on your senior manager, media resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your senior manager, media experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Senior Manager, Media Resume
When listing skills on your senior manager, media resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical senior manager, media skills:
- Strong interpersonal and collaboration skills with proven success at advancing initiatives across organizational priorities
- Collaborate effectively and cooperate transversally across stakeholders within MCE, brand marketers, advanced analytics, market research, etc
- Demonstrated ability to prioritize and manage against business demands across a portfolio of brand/product needs
- Strong work ethic with capacity to operate independently and collaboratively in teams
- Highly developed people management skills, able to mentor new managers and train planners/executives
- Media planning experience, either at another retailer or advertising/media agency
List of Typical Experience For a Senior Manager, Media Resume
1
Experience For Senior Manager, Media Planning Resume
- Think strategically and develop plans for new business models and deal renewals across all platforms for Program distribution. This includes Traditional (FTA, Pay TV) & Digital Media (mobile and broadband, OTT), VOD (Video on Demand), SVOD (Subscription Video on Demand) and PPV (Pay per View)
- Prioritize initiatives to optimize channels that drive sales and profit
- Understanding of new technology and windows to create a business model that would provide greater long term value for In-Home
- Serve as a day-to-day point for colleagues within the subscription marketing, program marketing, digital marketing, product, and key account groups
- Takes ownership for leading the media planning process among internal and external brand and agency stakeholders
- Manages monthly agency billing and error resolution with Luxottica SAP system and agency billing team
- Manage media agency for timely delivery of all post-reporting across media types, surfacing insights and issues
- Pull competitive spending, on-air support, and ratings to help identify insights in marketing strategy
- Connect both media agencies to make sure plan details are shared in order to ensure plans are best complementing each other
2
Experience For Senior Manager Media Resume
- Co-lead optimization recommendations of existing MCE performance dashboard to ensure media performance insights are readily identifiable
- Help establish media test scenarios with agency, minimizing variables for test and learn
- Work with internal departments to analyze ratings and multi-platform usage, helping to determine implications and opportunities for media
- Think strategically and develop plans for new business models and deal renewals across all platforms for Channel distribution and DMVPD
- Continuously refine the media strategy for Showtime-over-the-Internet to achieve customer acquisition and retention goals
- Serve as a regular point-of-contact for the customer engagement agency, providing guidance on targeting, plan development, optimizations, and connection to larger series-specific advertising strategy
- Attend and be an active participant in all weekly status meetings with the customer engagement agency and various internal marketing teams
- Ensure plans are consistent with media strategy, in line with budget, flighted properly, and executable based on production schedules
- Communicate premiere dates, product updates, and other pertinent information as it becomes available
3
Experience For Senior Manager Media Sciences Resume
- Work closely with the Subscription Marketing team in the stewardship of SOI media plans to closely sync up media tactics and agency deliverables with specific marketing needs
- Review targeting parameters for media partners from customer engagement agency
- Oversee the management of the media budget for Showtime-over-the-internet
- Communicate media approach, targeting, strategy, tactics, and reporting to Program Promotion Media team in an effort to identify areas of overlap or to register transferrable learnings
- Analyze campaign results with an emphasis on digital media KPIs (provider leads, app downloads, etc.), and connect to business KPIs (conversion, churn, consumer lifetime value) to ensure cumulative refinement for future initiatives
- Aim to apply transferrable learnings across both series tune-in and SOI media campaigns to optimize fully comprehensive and complementary advertising initiatives
- Read, analyze and utilize media research—and support team with deep analysis of emerging digital media tactics with an emphasis on digital innovation, programmatic buying, connected TV landscape, and advances in measurement tech
- Represent the Media team alongside peers in cross-functional meetings with same teams mentioned above and participate as a creative and vocal contributor in brainstorming sessions
- Stay abreast of television and media landscape developments by monitoring trade publications and meeting with industry and product experts
4
Experience For Senior Manager, Media Distribution Resume
- Communicate regularly with Product team to make sure measurement capabilities are up-to-date and working properly, especially around new product launches
- Work with Promotions and Partnerships team to identify smart ways to incorporate an SOI component into new and existing activations or partnerships
- Fully responsible for delivering the Media Distribution revenue target in Indonesia market
- Manage the development and execution of offline plans including collaboration across multiple teams re: the communications planning and integrated media strategy
- Partner with Customer Insights to flow customer-centric strategies through media programs
- Collaborate across marketing team members to create dynamic and unconventional added value programs that deliver on overall marketing objectives, maximize efficiencies and drive traffic and sales
5
Experience For Senior Manager, Media, .T Delivery Resume
- Serves as the media investment decision maker, leads media strategy and tactical planning for retail brands
- Understands and integrates media and social media communications considerations into the Bank’s overall direction and goals
- Takes accountability for all paid media investment decisions
- Acts as a relationship leader, both for internal and external business partnerships
- Leads and manages day-to-day interactions with global and regional stakeholders to ensure best-in-class media principles, guidelines and investments are made
- Manages external media agency relationships to ensure campaign performance and executions are optimized towards business goals
6
Experience For Senior Manager, Media Services Resume
- Leads alignment, measurement and impact of total funnel spend between agency partners
- Sets up and manages PORs for each vehicle within each campaign
- Manages reconciliation (monthly, quarterly, and annually) and budget forecast
- Partners with internal teammates on media data inputs, reviews, and presentations
- Promotes media learnings and best practices across the Luxottica organization
- Proactively provides breakthrough and measureable media opportunities and develops POVs for brand
- Work across functional teams in a highly matrixed environment
7
Experience For Senior Manager, Media Affairs Resume
- Serve as the subject matter expert and thought leader in all media – providing expertise in media channels, technologies and approaches (direct response, general awareness) across all phases of media planning and buying
- Serve as the ongoing link between MCE team members, brand marketers, procurement and the media agency, from planning through tactical execution & optimizations
- Co-lead development of the Multichannel Engagement (MCE) strategic planning brief
- Lead and manage media buying process for US DCV across multiple media channels (TV, print, journal, digital media and in-office)
- Co-lead MCE discovery: competitive landscape, target usage & consumption habits, customer insights, etc
8
Experience For Senior Manager, Media Trading Resume
- Lead development of media strategies and tactics that align to portfolio’s and/or brand’s strategic imperatives
- Lead and manage media agency teams
- Drive creation of campaign-level media project briefs
- Drive development of campaign-level scopes of work from media agency
- Drive development of media asset roadmap (the tactical asset requirements to fulfill buys)
- Lead development of, and alignment to, pre-established media performance benchmarks
- Provide consistent media campaign/channel performance readouts to business stakeholders
9
Experience For Senior Manager, Media Technologies Resume
- Lead oversight of all aspects of media investment
- Collaborate across marketing team members to execute innovative added value programs that deliver on overall marketing objectives, maximize efficiencies and drive traffic and sales
- Enable visibility and transparency of media in house (30%)
- Scope and deliver a media practice in house (25%)
- Educate and Influence key stakeholders within PRUSA (20%)
10
Experience For Senior Manager, Media Operations Resume
- Drill into underlying data and technology from paid media partners, aiding the team in organizing and prioritizing partnerships according to their unique offerings
- Present key findings to internal team members as needed, including using insights and data to tell the story
- Establish a partner-relationship with clients by being involved in the business environment
- Responsible for learning client’s business inside and out and staying abreast of industry and competitor information to maximize value added information and insights to client in all proposed plans and management of client’s media investment
- Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers
List of Typical Skills For a Senior Manager, Media Resume
1
Skills For Senior Manager, Media Planning Resume
- Has proven business development or strong sales track record
- Demonstrate critical thinking and problem solving
- Media planning experience required
- Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
- Strong in integrated media planning which spans across offline (TV, Print, Radio & OOH) and digital (programmatic, paid social and SEM)
- Monitor consumer media consumption habits and trends to drive effectiveness
- Possesses market research experience with media agency/media owner
2
Skills For Senior Manager Media Resume
- Strong proficiency in electronics and audio technology
- Enhancing the Bank’s brand through increased engagement in media / social media channels
- Partner with US E-comm team to ensure best practice implementation of tagging, tracking and targeting to drive quality traffic
- Proficient in using agency's planning approach/tools/apps (e.g. Catalyst / Tardiis APAC / EDJ)
- Keep abreast to the development and trends in the ever-changing media landscape
3
Skills For Senior Manager Media Sciences Resume
- Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans
- Display competency in using advanced functions in each tool
- Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
- Integrate understanding into the work to make decisions on the business
- Proficient in all syndicated and proprietary media applications
4
Skills For Senior Manager, Media Distribution Resume
- Guide and troubleshoot for Level 1 (planner) on applications usage
- Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis
- Developing and implementing strategic plans and executing tactics, including key message development, producing Q&A documents, and drafting media releases, that align with the business strategy to help achieve enterprise and business partners’ communications objectives
- Work with internal partners, including social media team, to source and develop content that can be shared on the bank’s social media platforms
- Oversee with excellence all media planning and buying activities of the media team and agency, including strategies, plans and budgets. Implement and optimize plans with excellence
5
Skills For Senior Manager, Media, .T Delivery Resume
- Lead media innovation thought leadership, including new ways of reaching/engaging consumers, targeting, data and measurement. Partner with the Consumer Data and Consumer Experience team to enhance our data strategy, leveraging our DMP in media planning. Ensure marketing organization educated on new trends and strategies
- Manage and develop a highly engaged, empowered, effective media team. Support the efforts of our brand teams with a “client service” mindset, providing the highest level of service and partnership. Ensure team thinks strategically and executes with excellence. Effectively manage team across 2 locations
- Develop trusted, highly collaborative relationships with key internal COE teams to develop integrated marketing plans in a matrixed marketing organization. Represent the media function while also having the ability to see the bigger picture and drive holistic thinking across all marketing channels
- Manage the media agency with a long-term key partnership mindset. Tap into agency resources effectively to ensure every dollar spent is highly efficient and effective in driving business goals and that they help set JMS up for future success in the dynamic media landscape
- Day to day budget management and tracking. Thorough understanding of brand and financial goals. Assist Finance with ad spend reporting and analysis
- Collaborate with brand and channel marketing and Integrated Communications to deliver fully aligned integrated media campaigns, supporting business objectives
- Responsible for ongoing media optimization and analysis in collaboration with Customer Insights & Analysis team
6
Skills For Senior Manager, Media Services Resume
- Responsible for day-to-day management of US media agency, ensuring agency meets business needs and established goals
- Manage digital creative agency to ensure all creative assets are delivered to media agency according to spec and on time
- Manage content marketing media and paid social to drive engagement and promote virality of content stories in partnership with Social Media team
- Monitor media marketplace and beauty industry/competitors to identify trends, testing opportunities and best practices
- Manages integrated budgets for all US media spend across digital, print, OOH, social, TV, and experimental/emerging spend
7
Skills For Senior Manager, Media Affairs Resume
- Develop strategic media briefs that align with brand, seasonal and creative goals
- Partner with CRM manager (Customer Insights & Analytics team) to optimize media buys against key target demographics and overall customer relationship management initiatives
- Partner with DSS (Digital Shared Services) to incorporate innovation and emerging media and marketing technology trends into media activation
- Key liaison with SAC media team including management of MROI and other corporate led initiatives
- Present all campaign plans, optimizations and final results across different business forums and meetings, including but not limited to cross functional team meetings, Senior Management Meetings and retailer presentations
- Self-starter able to handle face pace work environment while dealing with all levels of the organization
- Is attuned to the development of media/research methodologies
- Passion for the entertainment space and Showtime’s programming. Strong knowledge and understanding of the cable television industry, particularly the premium cable business, including the programming, marketing, and distribution aspects of the competitive category
- Proactive, diligent, and unwaveringly solution-oriented. Collaborative, strategic, pragmatic, cheerful, and perennially displays a “can-do” attitude
8
Skills For Senior Manager, Media Trading Resume
- Experienced in media planning and buying in the areas of broadcast TV and radio, cable TV, national and local print, out-of-home, online, promotions and guerilla marketing tactics
- Strong knowledge of Excel: formulas, links, charts and graphs
- Proven ability to develop and manage paid media plans that meet and/or exceed business objectives
- Managing complex business model and multichannel media
- Online media planning and buying required
- Business to business media planning and buying required
- Team oriented and naturally competitive
- Deep understanding of the evolving media landscape and ability to interpret and apply understanding back to specific brand strategies to yield the greatest possible impact on business performance
- Deep understanding of media principles and experience working at or with media agencies
9
Skills For Senior Manager, Media Technologies Resume
- Skilled presenter, collaborator and negotiator
- Beauty Industry experience (either in-house or at an agency)
- Demonstrates initiative, resourcefulness, and willingness to learn
- Prioritize and deliver multiple products or services concurrently under time constraints
- Thorough knowledge of traditional and digital media as an awareness driver and/or direct response driver
- Thorough knowledge and experience with traditional media (eg TV, print, in-office), digital media (eg display, 3rd party publisher and guaranteed programs), and search marketing
- Identify innovative tactics, drive strategic use of media and optimize media investments to ensure delivery against goals
10
Skills For Senior Manager, Media Operations Resume
- Charismatic, a team player, high integrity, intelligent with entrepreneurial zeal and the ability to work in a lean, driven environment
- Thorough knowledge of offline and online media
- Management of large, multi-million dollar media budget
- Nimble, adaptable, can go with the flow
- Adaptive and keen to learn on the digital ecosystem
- Knowledge and use of various research systems
- Understand what the client's business needs i.e. understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
- Proven strategic leadership and relationship management capabilities, with experience with internal stakeholders — particularly senior and line-of-business management, as well as customers, external business partners and third-party service providers
- Proven competency in executing large projects, on time and within budget, with business and IT personnel
List of Typical Responsibilities For a Senior Manager, Media Resume
1
Responsibilities For Senior Manager, Media Planning Resume
- Proven ability to manage complexity, competing time lines and prioritize resources effectively
- Experience working with emerging media channels
- Experience developing and negotiating contracts
- Media management experience including significant time spent in leadership role
- Experience managing $100M+ media spend (online and offline) across multiple brands
- Ensure media strategy aligns to vendor priorities and is maintained across the program lifecycle through results reporting
- Partner closely with TMN Sales, Account Management, Reporting and Product teams to understand vendor / client priorities and see new opportunities
- Leverage existing syndicated research and adapt/tune to revolving market/clients’ needs
2
Responsibilities For Senior Manager Media Resume
- Deep expertise in all facets of traditional & nontraditional media landscape, including the use of a DMP and consumer data in micro-targeting
- Present strategic category recommendations against key vendor objectives, providing compelling and persuasive guidance on specific media elements
- Educate and influence the brand teams on best practice media techniques and use of data in targeting and performance optimization
- Work with the brand teams to continually improve the strategic approach to our media planning from day one
- Manage expectations of media clients with regard to service levels and project deliverables, contributing to overall client engagement and satisfaction
3
Responsibilities For Senior Manager Media Sciences Resume
- Passion for communicating through new media channels
- Develop multi-brand strategies across digital platforms aimed at specific target audiences utilizing a wide mix of tactics
- Master internal planning tools at Target to provide category and brand level insight to vendors
- Identify emerging trends in the industry and within categories and harness them to drive business forward
- Ensure professional deliveries in all client dealings
- Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests)
- Take ownership for assigned brands and plans
4
Responsibilities For Senior Manager, Media Distribution Resume
- Ensure transparency and visibility of all media investments managed by our media agencies & partners, on behalf of PR USA (TV, Online, Print, Outdoor, digital media)
- Business development - build or support new business case or initiatives
- Foster key strategic client engagements to renew current business, and also identify new business opportunities
- Lead/participate in the contract negotiation process to ensure “win/win”
- Support and manage team working on media syndicated products and services, and customized solutions and projects, with the responsibility of contributing to overall business goals (revenue, client engagement and satisfaction etc.)
- Review and finalize deliverables for media syndicated products and services, and customized solutions such as proposals, questionnaires, analytic plans, reports prepared by team members
5
Responsibilities For Senior Manager, Media, .T Delivery Resume
- Guide execution of deliverables and analysis, to give effective insights and solutions that address clients’ needs and support on-going client engagement
- Drives company initiatives and reinforce key messages
- Manage the centralized media planning process for CIBC, championing a strategic and integrated approach that optimizes spend, maximizes efficiency and drives strong business results
- Working with our media agency, manage the development of all individual line of business (LOB), segment, brand and sponsorship media and SEM strategies and plans, ensuring alignment to the overall strategic media framework
- As an internal consultant, ensure that overall and individual media plans deliver against CIBC’s communication & business objectives holistically across all channels. Ensure all communications activity presents a consistent, strategic and innovative position for CIBC in the competitive FI category
- Work with agency to identify innovation opportunities across all media activities, ensuring CIBC is consistently testing and learning in the media space
- On a per program basis, present the recommended media plan(s) to internal stakeholders within the Marketing Communications team, obtaining their input, feedback and alignment to the plans
- Provide expert analysis, interpretation and opinion to support the above mentioned media plan recommendations to both the Marketing Communication teams and internal partner groups
6
Responsibilities For Senior Manager, Media Services Resume
- Act as the primary contact with the agency in the day to day management of all media planning activities across all programs and all business units. Ensure a strong working relationship, with effective processes and efficient day-to-day operations in place
- Manage media budgets (in excess of $20 million) in conjunction with marketing communications and central budget teams and provide reporting, documentation, authorization and approvals as required
- Ensure ongoing knowledge and appreciation of CIBC corporate and marketing strategies, and financial services industry and competitive trends. Ensure that media plans are aligned to these larger factors
- Maintain up-to-date knowledge on media trends and tools, in particular with emerging digital and SEM technologies and strategies; media analytics and modeling; competitive financial services and best-in-class media trends
- Act as the subject matter expert on all facets of media, providing internal media guidance to marketing communication peers, including digital, SEM and social media strategies and technologies; digital, SEM, social media, print and broadcast measurement and analytics
- Strong strategic thinker with excellent analytical skills
- Able to build strong, positive, collaborative relationships
- Experience with DMP: Krux and Salesforce nice to have
- Conduct media reporting as required, working with our media agency of record, including measurement of CIBC campaigns and competitive tracking
7
Responsibilities For Senior Manager, Media Affairs Resume
- Provide expert analysis and recommendations on media opportunities from the agency and external mass media suppliers
- Balance, prioritize and monitor timelines of multiple, concurrent campaigns with internal Marketing stakeholders & agency partners to ensure seamless execution in market
- Liaison within Marketing for enterprise wide communication of Marketing activities including driving the marketing calendar, preparation & co-ordination of campaign summaries & post reports
- Provides relevant insight around competitive activities, emerging media opportunities & able to develop perspective on the impact of these dynamics on CIBC
- Manage oversight & tracking of integrated marketing activities, including preparing documentation for executive review/evaluation and approval of recommendations for media placement
- Serves as a facilitating contact point for client’s internal media, digital & social media teams to drive cross-channel integration, and streamlined client communications
- People management experience
8
Responsibilities For Senior Manager, Media Trading Resume
- CPG and client side experience
- Experience with Upfront TV strategies and negotiations
- Expert level Excel, Power Point
- Travel up to 20% is required
- Proficient in current popular social listening tools and reports is key. The Marketing team is moving to a Jira project model, so recent experience with that tool would be an advantage. Thoroughness, interpersonal awareness, as well as proficiencies in problem solving are key competencies for success
9
Responsibilities For Senior Manager, Media Technologies Resume
- Drive digital/ interactive/social media ideas as part of strategic program development
- Analyze data to tell a story about past campaigns and apply insights to future approach
- Develop strong partnerships and interact frequently with partners in site merchandising, brand and category marketing, media, guest access and merchandising teams
- Design and deliver training and skills development workshops for various teams; instilling digital media best practices
- Present effectively, confidently, and persuasively to both internal and external audiences
- Hands on experience with Operative One, DCM, DFP or a similar ad serving platform
- Demonstrated ability to build partnerships and maximize relationships with both internal and external partners
10
Responsibilities For Senior Manager, Media Operations Resume
- Exceptional understanding of the full media planning process—from strategy and plan development to execution
- Knowledge of ad serving, Ad Networks and overall landscape required
- Manage a team of media analysts
- Influence (have a voice) and lead a diverse team and to work independently
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