Manager, Marketing Planning Resume Sample
Mathew Lebsack
89438 Zackery Manor,
Chicago,
IL
+1 (555) 712 5938
Work Experience
Senior Manager, Marketing Planning
12/2015
-
PRESENT
New York, NY
- Recognized as an expert across the division as someone who has excellent judgment and whose projects have contributed significantly to the success of all Macy’s Inc. brands
- Develop insights to support the preparation of our next market launches and decision-making around our continued international expansion
- Lead and support strategic value-added analyses around marketing campaigns, developing key insights around media optimization, ad effectiveness and core business metrics
- Facilitate strategic planning and the allocation of the marketing budget, and manage in-quarter optimization and adjustments
- Monitor subscriber acquisition and retention; analyze key predictors, identify trends and present actionable insights to the Marketing team
- Conduct market research, track and compile industry trends and competitive analysis to inform marketing strategies
- Develop insights to support decision-making around our continued international expansion
Manager, Marketing Planning & Analysis
07/2011
-
07/2015
Dallas, TX
- Leading strategic value-added analyses and testing around growth opportunities, marketing campaigns, media optimization, ad effectiveness and core business metrics
- Facilitating strategic planning and the allocation of the marketing budget, and managing in-quarter budget optimization and adjustments
- Monitoring subscriber acquisition and retention - analyzing key predictors, identifying trends, and presenting actionable insights to the Marketing team
- Conducting market research, tracking and compiling industry trends, and performing competitive analysis to inform marketing strategies
- Creating thought leadership deliverables and presenting findings to management
- Perform strategic value-added analyses around growth opportunities, marketing campaigns, media optimization, and core business metrics
- Develop actionable digital analytics insights to increase campaign performance
Product Manager, Marketing Planning
07/2007
-
03/2011
Boston, MA
- Facilitate marketing planning and the allocation of the marketing budget, and manage in-quarter optimization and adjustments
- Develop insights to support our continued international expansion
- Ensure high-class representation of CtC through development of presentations/speeches for the Senior Leadership Team to relevant stakeholders (investors, board presentations, GBC…)
- Perform strategic value-added analyses around growth opportunities, marketing campaigns, media optimization, ad effectiveness and core business metrics
- Experience in marketing – with both strategic consulting and finance experience
- Lead the strategy, execution, optimization and measurement of Loyalty Member email communications throughout the Member’s lifecycle
- Lead the transition towards incremental marketing analysis and fractional attribution as the program moves away from “traditional” digital KPI’s towards more insightful metrics for performance assessment
Education
Western International University
2002 - 2006
Mba's Degree in Marketing
Professional Skills
- Strong interpersonal skills at all levels
- Strong numerical, verbal & written communication skills
- Strong writing skills with the ability to draft a production plan and mass communications
- Over 5 years marketing experience preferably in Consumer or Financial Services Marketing with a strategic focus including experience developing marketing plans
- Demonstrated experience working in cross-functional teams
- Experience working with customer segmentation and experience incorporating customization and personalization into direct marketing
- Experience with project management, market planning, or comparable experience
How to write Manager, Marketing Planning Resume
Manager, Marketing Planning role is responsible for modeling, excel, analytical, marketing, messaging, record, communications, branding, travel, retail.
To write great resume for manager, marketing planning job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Marketing Planning Resume
The section contact information is important in your manager, marketing planning resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Marketing Planning Resume
The section work experience is an essential part of your manager, marketing planning resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, marketing planning responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, marketing planning position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Marketing Planning resume experience can include:
- Working knowledge of marketing strategies and a demonstrated ability to apply them
- Develop and consolidate overall marketing calendar and roadmap in partnership with Brand, integrated marketing and channels
- Proven track record of managing marketing budgets
- Promote key achievements of the Marketing group to share learnings and demonstrate value
- Promote key achievements of the Marketing group to share learnings and demonstrate value.
- Strong interpersonal and influencing abilities
Education on a Manager, Marketing Planning Resume
Make sure to make education a priority on your manager, marketing planning resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, marketing planning experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Marketing Planning Resume
When listing skills on your manager, marketing planning resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, marketing planning skills:
- High aptitude and enthusiasm for complex strategic problem solving, utilizing financial modeling and analysis, including great Excel skills
- Demonstrated leadership and experience working in cross-functional teams
- Actively, anticipate, track and effectively manage major risks and align decision to business objectives; establishing mitigation strategies when appropriate
- Effectively participate on cross-functional teams
- Experience with evaluating requests against approved strategies and/or priorities
- Superior computer skills (Highly proficient in Excel, Word, Access, PowerPoint)
List of Typical Experience For a Manager, Marketing Planning Resume
1
Experience For Senior Manager, Marketing Planning Resume
- Proven experience working on large scale project management
- Experience in marketing/brand management/project management at a consumer products company
- Deep experience with project management tools for marketing teams across initiatives
- Flexible with the ability to prioritize high-impact projects while exploring short term wins
- Display a level of creativity, invention, imagination and originality with talent in branding, message development and strategic communication
2
Experience For Manager, Marketing Planning & Analysis Resume
- Identify improvements to production processes and tools that can be institutionalized across the Direct marketing organization
- Develops business unit-specific insights through an understanding of BU objectives
- Establish processes, efficiencies, and best practices across marketing programs
- A high energy individual who is passionate about, and has shown success in influencing others
- Assessment of scopes of work and required resources to deliver on projects and campaigns
- Development of Strategy and Creative Briefs that outline assignments, considerations and other pertinent information needed by team members to execute
- Overall leadership and facilitation of the delivery of assignments
3
Experience For Product Manager, Marketing Planning Resume
- Possess proven skills in message development, audience identification and communications management and demonstrated ability to affect, interpret, implement branding and communicate plans and strategies
- Use strong communication, listening and well developed interpersonal skills to work effectively with a diverse audience, while exercising diplomacy, tact and sensitivity while maintaining confidentiality in all interactions
- Possess a strong service-oriented approach, with effective collaboration skills and the demonstrated ability to build support and consensus across a complex organization to produce high quality university-wide branding and messaging that achieves desired outcomes
- Maintain marketing staff by recruiting, selecting, orienting, and training employees, student workers, and graduate assistants; maintains a safe and secure work environment; develops personal growth opportunities
- Accomplish staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures
- Monitor subscriber behavior - acquisition, engagement, viewing and retention - to identify trends and uncover insights that help drive subscriber growth, shape market strategy and tactics within the region
- Perform value-added analyses to inform strategic prioritization, optimization and learnings for earned and paid marketing campaigns, media optimization, and resourcing priorities
- Support the setup of marketing experimentation within specific markets in collaboration with other cross-functional teams (MP&A, Data Science & Algorithms, etc.)
- Develop insights related to our Original Series and Features, and regional markets, to facilitate strategic planning and the allocation of the marketing budget
4
Experience For Manager, Marketing, Planning, & Analysis Resume
- Collaborate with the Marketing team to handle in-quarter budget adjustments
- Develop trusted relationships with Marketing stakeholders
- Create deliverables and present findings to a broad range of creative to technical business partners
- Drive launch within the global marketing organization by acting as the single point of contact, tracking launch milestones & progress, identifying best practices throughout the process and integrating the model with the broader VMware launch readiness process
- Help define and improve the various processes marketing uses across the board and develop the appropriate operating model between marketing and its business partners, IIC, IT and BTA to execute those processes
- Facilitating our efforts to test which types of marketing messages, formats (e.g. video ad vs. display ad), ad types, and earned media formats work best to drive growth through customer acquisition and engagement
- Identifying potential opportunities to improve marketing outcomes and efficiency and developing the analysis needed to review and discuss those opportunities with leadership teams
- Defining the data and information that needs to be captured to measure efficiency and effectiveness, and working with our technical teams to guide the development of internal tools that capture that data
- Operating as the marketing stakeholder to our data science team, helping to guide our efforts to predict show performance and use those predictions to set marketing budgets and priorities
5
Experience For Manager Marketing Planning Resume
- Excellent Excel skills and a proven track record with complex problem solving
- Demonstrated history managing projects involving a large number of partners and experience working in cross-functional teams. Comfortable with ambiguity and able to frame up key questions and the analyses needed to answer them
- Strong talent for crafting and presenting data driven analyses and insights to stakeholders of all levels and backgrounds. Ability to translate data analysis into a coherent story and actionable recommendation
- Focus on real-time program executions, delivering business impact through the email channel in days
- Coordinate and provide reporting to all stakeholders and C-Level management
- Integrate new digital capabilities working with internal partners and external agencies
- Lead the strategy, execution, optimization and measurement of Sears, Kmart or KCD email communications
- Own the strategy, successful execution and optimization of campaigns of various levels of complexity
- Support in the transition towards incremental marketing analysis and fractional attribution as the program moves away from “traditional” digital KPI’s towards more insightful metrics for performance assessment
6
Experience For Associate Manager Marketing Planning Resume
- Understand and analyze customer preferences, and motivators and drive new and innovative member experiences
- Coordinate rapid execution of campaigns with internal resources and external agencies
- Analyze YOY performance data and forecasts to identify opportunities to support channel revenue growth
- Perform detailed analyses across programs, campaigns, and segments and make actionable recommendations for improvement
- Use analytics to build and optimize trigger email strategy and look for new and different ways to implement customer reactive strategies in order to provide relevance based on customer behavior
- Someone with both strong analytical skills and an ability to simplify the complex
- Develop and implement trigger/transactional email campaigns for both Sears & Kmart and associated brands within Sears Holdings
- Work with multiple internal business units (including engineering, IT and marketing) to develop campaign strategy and design business requirements for email program execution
7
Experience For Associate Manager, Marketing Planning Resume
- Work with creative development team to provide direction on campaign design & detail coding instructions for dynamic content
- Manage flow of creative process including procurement, testing and timely execution. Sets agendas, documents change, reviews/approves campaign targeting, manages discussion flow and realizes continuing positive outcome
- Manages all production process deadlines and enforces delinquency penalties
- Represent the company within the legal guidelines of CAN-SPAM and be able to distinguish between transactional, relationship and promotional messages and allowed formatting of messages
- Prepare presentations for Senior leadership on the success of email marketing for their specific division
8
Experience For Go to Market Manager Marketing Planning Resume
- Coordinate campaign execution between internal team and agency to ensure deliverables are met and campaigns are monitored
- Provide strategic and operational rigor to fully integrate marketing plans and messaging across all channels, including digital, social, creative, and consumer functions
- Leads planning and engagement across teams to accomplish objectives
- Has the ability to project manage through multiple connected workstreams
- Lead weekly cross functional team meetings to report on progress against plans
- Build relationships, collaborate and integrate with general managers and product teams
- Identify systems and tools as needed to continually create efficiencies
9
Experience For Senior Manager Marketing Planning Credit Cards Resume
- Work with marketing teams to drive adoption of marketing tools and technologies and develop product requirements and prioritization for development teams to build marketing systems
- Highly organized and autonomous, but also collaborative and able to work cross-functionally
- A team player, comfortable with ambiguity and deadline pressures
- Successful collaborator across teams and organizations
- Calculate profitability of marketing programs. Analyze results to identify opportunities for improving efficiency of marketing expenditures. Communicate findings to executive team
10
Experience For Senior Manager Marketing Planning Analysis Resume
- Oversee all aspects of preparing the annual budget
- Compare actual operating results to budget and prior year. Summarize key findings and communicate to executive management. Make recommendation for improving EBITDA
- Develop, maintain and distribute key operating metrics to evaluate attainment of company’s operating, service and financial objectives
- Basic Financial knowledge and literacy (including P&Ls, business analysis and forecasting)
- Maintain compliance with Missouri Gaming Commission requirements, the company’s System of Internal Controls and Sarbanes-Oxley requirements
- Work within the guidelines established by Penn National Gaming and Hollywood Casino St. Louis
List of Typical Skills For a Manager, Marketing Planning Resume
1
Skills For Senior Manager, Marketing Planning Resume
- Prior role in email/online marketing with a working knowledge of industry best practices and emerging trends
- Be responsible for understanding and guiding technical systems integration when these systems operate in support of marketing campaigns
- Experience working with key markets or 1 year working in a top tier market
- Experience working in a multinational, global organization
- Establish effective project oversight and governance frameworks, and engage correct levels to support the direction for the project(s)
- Setting and facilitating regular planning meetings with programs and Departments
2
Skills For Manager, Marketing Planning & Analysis Resume
- Translating complicated analyses into actionable insights for non-technical business partners; developing trusted relationships with Netflix marketing leaders
- Creating thoughtful recommendations based on both data and input from the creative marketing teams and guiding the implementation of those recommendations
- Working knowledge of standardized desktop technology tools is required
- Contribute to annual Marketing planning including line of business engagement and reporting processes
- Annual Planning: Assist in the development of the annual Marketing planning, line of business engagement and reporting process
- Works hand-in-hand with Global Operations, Global Marketing Channels, Customer Strategy, Merchandising, and NA Marketing teams
- Manage the overall marketing calendar, including campaigns, product/offerings launches, major events and core marketing maintenance activities
- Oversee planning of messaging across internal channels; formulate and drive channel marketing strategies
3
Skills For Product Manager, Marketing Planning Resume
- Manage marketing’s resource management tool, acting as the liaison between marketing and the system administration partner
- Develop and execute successful and timely email marketing programs working with internal Format marketing, SYW, OBU and business unit partners
- Develop presentations for senior leadership demonstrating fact based decision making and innovative thinking
- Takes receipt of content that meets allocation requirements across all BU advertising vehicles from BU marketing planning
- Understands “who” we are talking to, “what” we are saying and “why” as it relates to brand planning
- Create standardized tools for regular tracking + reporting marketing measurement
- Become an active member of a cross-functional team, sharing knowledge and rallying towards alignment for areas of focus
- Ensures that plans bring agreed-upon customer/marketing strategy to life
4
Skills For Manager, Marketing, Planning, & Analysis Resume
- Current knowledge around email marketing best practices and industry best practices especially CAN-SPAM compliance and a working knowledge the legal rules
- Collaborates with other internal partners including frontline and digital channels from a planning perspective
- Work with various internal partners to develop and implement an annual planning cycle and progress reporting
- Prepare and manage relevant program budget lines. Analyze budgets for strategic use, transparency and future programming & advertising
- Actively contribute to action plans to address items identified on employee satisfaction surveys
- Deliver, manage and execute Marketing Plans or broker-centric programs and relevant project plans, using established processes, tracking key milestones and implementing all projects/programs on strategy
- Manage on-going relationships and co-ordinate support from key internal and external business partners to ensure effective execution of marketing plan or advisor/broker-centric program deliverables
5
Skills For Manager Marketing Planning Resume
- Actively work to resolve escalated issues and manage changes within projects
- Conduct project reviews to evaluate the effectiveness of programs, ensuring budgets are reconciled, stated goals are achieved and learnings are well-documented and shared
- Support Planners in providing strategic advice and direction to assigned key business partners or the enterprise on marketing plans/customer strategies and/or special projects as assigned, ensuring alignment with TDBFG’s brand strategy and business specific goals
- Deliver, manage and execute Marketing Plans or customer-centric programs and relevant project plans, using established processes, tracking key milestones and implementing all projects/programs on strategy
- Manage on-going relationships and co-ordinate support from key internal and external business partners to ensure effective execution of marketing plan or customer-centric program deliverables
- Job Description contined under additional information
- Identify points of friction or opportunity within the digital customer journey and, with scrum team, develop exceptional ways to bridge gaps and deliver results above and beyond planned business targets
- Liaise with D2D & CC Marketing Planners outside of Digital Factory to understand campaign timing, details and offline media support to ensure connectivity with digital acquisition activity
6
Skills For Associate Manager Marketing Planning Resume
- Working closely with IT, Analytics, Business Line and Dot Com and Performance Marketing teams to ensure that digital solutions are being driven from, and contributing to, common data sources; unifying multi-channel customer experiences
- Builds Creative Solutions: Actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
- Ensure all Digital Factory marketing elements abide by brand standards and within communication guardrails
- Experience in a highly analytical environment – top management consulting firm, investment bank, corporate planning and/or analysis in entertainment/digital media company, or similarly demanding environment in which complex modeling and analysis is performed
- Experience in a highly analytical environment - top management consulting firm, corporate planning and/or analysis in an entertainment/digital media company, or similarly demanding environment in which complex modeling and analysis is performed
- Experience in a highly analytical environment - top management consulting firm, corporate planning and/or analysis in an entertainment/digital media company, or similarly demanding environment in which modeling and strategic analysis are performed
- Experience in one or more of the following areas: product management, business process development or consulting role
7
Skills For Associate Manager, Marketing Planning Resume
- Professional Marketing Communications experience
- Demonstrated cross-cultural understanding and intelligence
- Action orientated and results driven – demonstrate ability to use own initiative
- Experience as a manager of complex, cross-functional projects is required
- High aptitude and enthusiasm for problem solving, research, and financial modeling and analysis used in support of analysis and prescribed recommendations
8
Skills For Go to Market Manager Marketing Planning Resume
- Customer focused – internal as well as external
- Excellent interpersonal and communication skills, with a dedicated commitment to team work and ability to work collaboratively with colleagues from across the institution
- High level of independence and ability to work effectively with minimal supervision, while managing multiple relationships staff members and complex projects concurrently
- Experience with development of creative briefs and copy-writing or comparable experience
- An in-depth understanding of best practices in media content and delivery, media relations, advertising, social media, event promotion, web-based communications, social media and its use in communications
- Strategic vision and demonstrated ability to create, develop and manage a complex and sophisticated production plan, to include multiple outlets and avenues
- Supervisory or management experience helpful
- Experience with budget development
9
Skills For Senior Manager Marketing Planning Credit Cards Resume
- Excellent in crafting, presenting and socializing complex ideas, recommendations and insights with an adaptable communication approach necessary to partner with broad stakeholder groups
- Highly skilled listener, with the ability to drive the conversation to clarity on wide variety of topics
- Detail oriented with a keen eye for process and business improvement opportunities
- Solutions focused; able to not only identify the problem and also come up with innovative solutions to address the problem
- 5+years of relevant professional experience in marketing, media or advertising planning or related function, project management and demonstrating progressive career growth and pattern of exceptional performance
- Is able to go deep on marketing plans and performance across a portfolio of businesses (verticals categories, seller business, advertising) and marketing tactics
- Has successfully led quarterly and annual planning in the past and worked with partners to implement plans
10
Skills For Senior Manager Marketing Planning Analysis Resume
- Work with data analytics team(s) to administer reporting across enterprise
- Initiate and plan campaign periods with an emphasis on managing project dependencies
- Evaluate and analyze marketing systems, processes and workflows, and identify opportunities for advancement/innovation/efficiencies
- Schedule and chair meetings: including those with cross functional team of peers and senior management
- Collaborative leadership of search engine marketing with the Digital and Content Strategy Manager
List of Typical Responsibilities For a Manager, Marketing Planning Resume
1
Responsibilities For Senior Manager, Marketing Planning Resume
- Develop and execute effective acquisition strategies for both online and offline areas
- Develop presentations for budget meetings and operational reviews
- Present and discuss analyses with high level executives from corporate and from the property
- Monitor labor costs and identify opportunities to improve efficiencies
- Perform queries of various data bases to extract data for use in analysis
- Promote and lead in our Red Carpet Service initiatives to external and internal guests that perpetuate Hollywood Casino’s commitment towards quality guest service
- Collaborates with database management group to deliver integrated views of campaigns across all channels
2
Responsibilities For Manager, Marketing Planning & Analysis Resume
- Project Management & Business Process Analysis
- Develop detailed project plans; determining, securing, and identifying resource requirements; monitoring progress against planned objectives, and securing consensus and co-operation from users and senior management
- Lead the development of campaign period strategy presentations and communicate project status for senior management
- Make recommendations to ensure the right plans for the agreed-upon strategy are delivered to drive our goals
- Manage the end-to-end planning process to ensure the team delivers a clear, comprehensive and cohesive plan to our key Marketing and Business stakeholders on time
3
Responsibilities For Product Manager, Marketing Planning Resume
- Drives continuous improvement of project processes – methodology, templates, best practices etc based on learnings from projects
- Working knowledge of API Calls, XML, FTP, SFTP, HTML Post & Batch file processing and common methods for transmitting information between Sears and third party vendors
- Manage development of campaigns to ensure flawless execution
- Analyze customer needs accurately and report on those needs with a solution based approach
Related to Manager, Marketing Planning Resume Samples
Manager, Financial Planning Resume Sample
Work Experience
• Ensure that Reporting, Controlling & Planning processes provide high quality, accurate and timely information that meets the needs of both internal and external managers and decision makers
• Monthly reporting to management and regional office including ad hoc report
• Pe...
Professional Skills
• Able to focus on multiple initiatives conc...
• Able to deal with highly sensitive/confide...
• Proven analytical and quantitative skills,...
Marketing Manager, Events Resume Sample
Work Experience
• Oversee assigned external events and other special engagement experiences for donors and prospects and support the Events Director in other major events throughout the year
• Be responsible for onsite staff management for major events to ensure the end result of high-quality guest experience
...
Professional Skills
• Strong business acumen and professionalism...
• Relevant work experience in online consume...
• Exceptional project management and meticul...
Marketing Planning Resume Sample
Work Experience
• Develop and manage daily sales and margin expectations/results for marketing activities
• Identify and communicate sales trends, opportunities/risks, and impact of sales changes, including relationship to the Finance and Merchandise Planning views
• Drive detailed post-event ...
Professional Skills
• Demonstrated experience of managing a budg...
• Experience in marketing / business plannin...
• Excellent communication skills and strong ...
Recovery Resolution Planning Resume Sample
Work Experience
• Ensure overall compliance with RRP regulatory requirements
• Create and maintain recovery and resolution planning deliverables and fulfill additional data requests from regulators
• Monitor and track measures for improvement
• Manage recovery and resolu...
Professional Skills
• Strong written and verbal communication sk...
• Previous experience in developing and writ...
• Familiarity with accounting and balance sh...
Financial Analysis Planning Resume Sample
Work Experience
• Financial management, financial assistant, and/or financial analyst experience
• Position is responsible for preparing information to be reported to Service Functions and Area Executive management
• Computer proficiency; be proficient or trainable in complex aspects of financ...
Professional Skills
• Experience with Microsoft Office Suite wit...
• Experience in finance in a government cont...
• Strong working knowledge of Microsoft Offi...
Financial Analyst, Planning Resume Sample
Work Experience
• Participate in developing iterations of each calendar month and is responsible for calculating daily sales projections based on changes to event offers/cadence/duration/days and holiday shifts while recording assumptions/notes for each day
• Determine optimal offers of events – mix and level of dis...
Professional Skills
• Financial or accounting experience and dem...
• Prior experience working with budgeting, p...
• Experience in financial planning and analy...