Manager, Trade Marketing Resume Sample
Omer Barrows
623 Rohan River,
Chicago,
IL
+1 (555) 582 9592
Work Experience
Manager, Trade Marketing
04/2016
-
PRESENT
Los Angeles, CA
- Experience along with 3-5 years with FMCG company in trade marketing
- Experience working in/managing digital initiatives
- Experience in management of projects and project budgets
- Authoring creative briefs and briefing agencies
- Prepare reports for field sales’ use in monthly pitches, key account planning and reviews. Provide ad hoc reporting to support business unit
- Create and develop proposals and presentations
- Proficiency with Excel, PowerPoint and comfortable with computer operating systems
- Experience developing and implementing multiple product lines and SKU’s
- Provide key leadership and analytical support to create effective sales programs and key action plans for Warner Bros. New Releases. Coordinate, develop and ensure execution of sales strategy by the WHV/ WBDD field sales team. Facilitate sales communication cross functionally. Manage the information transfer both internally and externally
Assistant Manager, Trade Marketing
05/2013
-
12/2015
Boston, MA
- Manage day-to-day communication with Field Sales. Create and/or manage distribution of titles’ marketing/sales support materials. Evaluate viability of Field Sales requests for information and for creative assets and execute against requests in a timely manner
- Prepare presentations and/or analyses for sales team’s use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film and TV business units
- Trade Marketing experience
- Trade Marketing experience with Video Game or Entertainment based companies that utilize the same customer base
- Assist in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film business unit
- Synthesize historical data, post-mortems with marketing research and other information sources to develop go-to-market strategies that align with organizational goals
- Follow-up, follow-thru, interdepartmental buy-in
Manager Trade Marketing
12/2010
-
02/2013
Phoenix, AZ
- Computer, printer, telephone, photocopy machine, fax machine and etc
- Manage execution of all retail programs with major retailers such as ADSA, Tesco, TRU, Smyth’s , Primark, Amazon in key European territories. ( UK, France, Germany, Italy and Spain)
- Provide trade promotion support to CMG and Marketing by ensuring pertinent information is communicated (i.e. promotional costs, relevant product strategies) to develop and manage budgets for men’s, women’s and kids underwear. Monitor account plans, track and report performance, respond to price exception requests and document meets competition activities
- Manage the creation, evaluation and implementation of all off-shelf displays for Hanes, C9 and International kid’s socks and underwear. Works within the trade promotions team and with procurement to manage display vendors from development to delivery
- Management of Kid’s componentry budget, including management of corrugate inventory, timely procurement of materials as needed by the DCs and approving invoices
- Kid’s Basics Promotions representative in weekly TRAK, PEM, and Project Management meetings
- Professional experience required in retail or consumer marketing in the entertainment and/or consumer goods industry with a track record of advancement
- Prior experience with product lifecycle management; pricing and promotional strategy
Education
Franciscan University of Steubenville
2005 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Lead development and execution of omni account programming and marketing to increase market share, sales and profit, capitalize on growth opportunities, and drive elevated consumer experience
- Maintain relationships with retail partners (Stores & MCOM) in partnership with Account Lead to develop business strategies and capitalize on growth opportunities and minimize potential risk factors
- Partner with Head of Account Management and Trade Marketing Director to establish and communicate clear goals and objectives for the account, including sales and shipment plans to support seasonal objectives (Holiday, key launch initiatives, retailer exclusives)
- Strong computer skills in Word, Excel, and Excellent Power Point skills
- Good oral and written communication skills in English; Excellent oral and written communication skills in Mandarin
- Strong collaborating skills across a variety of functions
- Strong project management, coordination, organization, attention to detail, and multi-tasking skills
How to write Manager, Trade Marketing Resume
Manager, Trade Marketing role is responsible for printing, retail, database, procurement, purchasing, reporting, design, research, digital, modeling.
To write great resume for manager, trade marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Trade Marketing Resume
The section contact information is important in your manager, trade marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Trade Marketing Resume
The section work experience is an essential part of your manager, trade marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, trade marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, trade marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Trade Marketing resume experience can include:
- Highly detailed with strong organizational skills
- Effectively implements programs for area of responsibility
- Exchange complex information effectively to reach agreement in ambiguous or difficult situations
- Effectively make decisions that are more tactical in nature with impact on multiple areas
- Study and understand the shoppers’ buying behavior at Point of Sales (POS): valid for Rx, OTx & OTC
- Combine your knowledge of the retailers’ and shoppers’ behavior and convert these into Trade Marketing Programs that deliver a solid ROI for Abbott
Education on a Manager, Trade Marketing Resume
Make sure to make education a priority on your manager, trade marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, trade marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Trade Marketing Resume
When listing skills on your manager, trade marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, trade marketing skills:
- Skilled in leading cross-functional sales teams in a matrixes environment
- Contributes and executes priorities set by Trade Marketing Leaders
- Experience leading in-store execution successfully
- Experience working with geographically diverse teams and different work cultures
- Experience working with an agency
- Assists manager in executing priorities set by Segment Leadership in service to the corporate strategy
List of Typical Experience For a Manager, Trade Marketing Resume
1
Experience For Assistant Manager, Trade Marketing Resume
- Seasoned experience using Microsoft PowerPoint, Word and Excel & Outlook
- Collaborating with others to achieve results
- Supports the multifunctional sales planning process partnering with Sales, Marketing, Digital, Customer Marketing and Finance
- Provide input to strategically allocate customer funding (using segmentation modeling on growth)
- Execute pricing changes, sku rationalization/discontinuation
- Prepare reports for the Account Marketing function of adidas Head Office in Herzo
- Have a comprehensive understanding of the in-store activities and report the situation to the responsible team and relevant functions
- High proficiency withExcel, PowerPoint
- Constantly check assigned budget, in line with Direct Manager’s guidelines and in full respect of internal NTP procedures
2
Experience For Senior Manager Trade Marketing Resume
- Business Metrics: Net Sales, Market Share, Sell-Through, Traffic, ROS,
- Brand strength: QCS and profile
- Execution excellence in Key: City, Concept, Doors
- CRM (Followers, Engagement rates, Number Adresses, ..)
- Play an active part with Brand Marketing Teams, understanding accurately the brands’ priorities, bringing to marketing teams documented field insights, pro-actively proposing initiatives to translate at Trade level the brands’ strategy
- Understand the different product category strengths at POS: products and services, their contribution to retailers’ strategy, and convert these into growth opportunities for Abbott brands
- Define and develop Trade Marketing strategies and tactics (such as merchandising initiatives, visibility tools, trainings, patient support programs..) to stimulate Abbott’s brands availability – visibility and recommendation
- Bridge Abbott’s brands’ strategy and customers’ needs, customizing these actions by customer segment and TKA when relevant
- Develop, drive and plan regional trade marketing campaigns across SEA in order to strengthen client relations and maximize media values on our partners’ platforms, including on-air, online, mobile, social and on-ground experiences
3
Experience For Manager Trade Marketing Resume
- Work with partners to develop Disney’s digital/social media strategy and increase reach and engagement
- Initiate subscriber acquisition and retention promotions to increase the distribution of Disney’s channel brands
- Craft the message and creative for Disney’s brands in trade publications
- Collaborate with Sr. GTM Manager, PR and Brand Design team to ensure the brand’s presence is consistent and correct with accounts in regard to brand message, campaigns and content. Responsible for briefing all key account needs
- Prospect new channels and opportunities to grow the brand in partnership with Sales
- Strong administrative and organizational skills including proven experience in a hands-on approach to the delivery of all aspects of the account management process
4
Experience For Senior Manager, Trade Marketing Resume
- Work in a deadline driven and pressured working environment
- Consistently deliver operational excellence and deliver added value and innovation
- Act as subject matter expert in assigned category and provide thought leadership to internal constituents as well as external customers
- Serve as the expert on the use of syndicated and household panel data to assist Sales and Trade Managers in the development of strategies and tactics
- Identify and disseminate Category Management best practices
- Participate in selected Customer meetings as the credible Category expert
- Recommends assortment mix to maximize sales and profitability
- Compiles and analyzes market, shopper / end-user, and channel knowledge gaps
5
Experience For Associate Manager, Trade Marketing Resume
- Gathers competitive and marketplace intelligence and share with the organization
- Execute within timelines and deliverables for the segment
- Excel in matrixed organization
- Develop seasonal TM calendar for the responsible account
- Translate BU objectives and strategies into sales and channel specific strategies and objectives
- Estimated time spent in role: 2 – 3 years
- Work closely with Sales to develop marketing support including in-store & in salon merchandising collateral, marketing and sales communication collateral (e.g. deal sheets, product brochures etc). Lead the process from planning, development and execution including writing marketing copy
- Develop base business program P&Ls to ensure KPIs are met
- Participate in the Promotions Task Force as the key Marketing representative to help develop and execute promotional programs, working closely with cross-functional partners
6
Experience For Assistant Manager Trade Marketing Resume
- Partner with internal and external teams to develop all assets, ensure accuracy and consistency in message and branding across accounts and distribution channels
- Work closely with the Alterna e-commerce manager to ensure all marketing initiatives are planned and implemented on Alterna website for holistic brand execution
- Analyze launch, advertising and promotional program effectiveness through the sales data & communications with the field; make strategic recommendations to optimize resources and ROI
- Apply industry, consumer, competitive and internal research and data and translate findings to impact business
- Work closely with Sales to develop key account specific initiatives and sell-in strategies and presentations
- Proficient in all Microsoft programs (Word, Excel, PowerPoint)
- Lead trade promotional analysis strategy for the Midwest business unit
- Identify and initiate strategic competitive growth opportunities for BBU brands-items within markets and customers
7
Experience For Manager Trade Marketing Analytics Resume
- Manage and Maintain our Franchise Brand Contracts, Distribution, Promotion, & Incentive Reconciliation
- Communicate weekly product inventories & collaboratively coordinate distribution with the Directors of National /Regional Accounts
- Provide operational direction to achieve specific objectives/outcomes
- Support established project objectives, checkpoints and timelines and manage team members to meet project tasks and expectations
- Steer and monitor market performance
8
Experience For Manager, Trade Marketing MAC Resume
- Build channel specific category strategy
- Be the voice TO the markets, OF the markets
- Translate global brand vision into trade specific strategies for the professional nail category
- Translate global launch plans and brand calendar into “professional” and channel specific launch plans and calendars
- Collaborate with the Global Marketing Team on promotions and incentives that drive the business. Build promotions and activities that fit the market’s needs. Review and approve professional specific promotions and new door openers
- Gather business intelligence on category market trends, completion and share best practices
- Collaborate with all necessary internal and external departments (Brand, Sales, Finance, Product Supply and Customer Service)
- Proficient computer knowledge: Microsoft Office, Work, Excel, PowerPoint, Outlook, etc
- WE/ Cluster Brand Management team
9
Experience For Assistant Manager Trade Marketing Analytics Resume
- Develop plans for the marketing activities of the responsible account and ensure alignment with the account, vendors and relevant functions within aJ for their successful execution
- Monitoring competitive activity to refine strategy and preserve market share
- Sourcing of production house with competitive price and quality deliverables
- Ensure efficient execution of plans within the scope of the allocated OPEX, MWB and CAPEX budgets
- Set up business meetings with the responsible account and prepare presentation materials
10
Experience For Junior Manager Trade Marketing Resume
- Have a comprehensive understanding of our competitors' activities vis-à-vis the responsible account and report what is happening to the responsible team and relevant functions
- Attend the meetings held by adidas Head Office in Herzo to report the current status of the responsible account and make sure that the details discussed are reflected in the next season's plan
- Build compelling channel/account-specific selling stories under “perfect store” concept
- Allocate sales and marketing spending per channel to meet share and sales targets
- Support channel merchandising tools production and delivery to stores
- Recommend promotion strategies (BTS) per channel, including occasions, promotional assortment, mechanisms, displays, in-store events and POP
- Lead the development and production of promotional displays and POP across channels, consistently with brand ID & advertising campaign creative
- Top key accounts marketing activities development and deployment
List of Typical Skills For a Manager, Trade Marketing Resume
1
Skills For Assistant Manager, Trade Marketing Resume
- Ideally has experience in working with sales teams and modern trade, Ecommerce experience preferable
- Prior experience in a related job is required
- Experience in developing and implementing marketing programs
- Marketing and/or customer marketing experience
- Experience with a CPG, B2B or durable company in trade management, channel management, brand management, sales, retail buying or merchandising
- Production experience, specifically within POS/POP and/or commercial print materials, focusing on displays projects
- Translate priorities to local sales through Weekly Marketing Communications
- Experience of 5+ years in marketing or sales in the beauty industry
2
Skills For Senior Manager Trade Marketing Resume
- Strong creative and strategic thinking abilities
- Sales and/or Marketing experience
- 5-year above experience with a CPG or durable company in trade management, channel management, customer marketing or sales
- Experience with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales
- Strong coordination and leadership within cross-functional teams
- Be a dependable leader with strong collaboration, sensitivity, objectivity and integrity
- Demonstrates knowledge of Graco, Baby Jogger, & NUK and customer-specific strategies
3
Skills For Manager Trade Marketing Resume
- Recommends priorities within channels/customers
- Demonstrate initiative, self-reliance and sound decision making
- Production experience, specifically within POS/POP, promo items and/or commercial print projects
- Manage & Coordinate Business Unit Point of Sale through effective communication channels. (BMARK)
- Track performance of initiatives against KPI’s or comparable benchmarks. Consolidate performance and report to key stakeholders
- Ecommerce experience preferable
- As manager of Experts 0 – 2 years management experience required
- Working with sales, trade marketing and brand marketing to manage samples for customer meetings (receiving, shipping, tracking and setting up product)
4
Skills For Senior Manager, Trade Marketing Resume
- Planning, organizing and executing framing & sign & display trade shows, open houses & seminars
- Coordinating the collection, collation and reporting of service and management information for client and InnerWorkings management team
- Working to source, produce and manage displays and POS/POP materials for promotional campaigns
- Working with the team to source, produce and manage print, POS/POP, and promotional campaigns
- Lead content creation, meeting planning for Market Meeting – including preview sessions
- Midwest Liaison with Corporate Marketing. Connecting corporate brand-item initiatives with local and customer strategic planning
- Partner with Global Marketing on professional pricing and “go to market” promotional pricing
- Achieve best-in-class, trade marketing (shopper marketing and customer marketing)
- Strategically allocate customer funding (using segmentation modeling on growth)
5
Skills For Associate Manager, Trade Marketing Resume
- Strategic- Big picture thinker with ability to drill down to the details, planning, facilitation, problem analysis/solving, decision making, solution oriented
- Works with internal cross-functional team to deliver channel/customer objectives and strategies, communicating clear needs for the upcoming line review(s)
- Works with Trade Strategy team to complete selling stories and supporting tools for line review
- Maintain current files of competition, trends and competitive pricing, manage new product testing and results with test partners
- Gather job requirements and perform procurement and project management of campaigns with understanding of marketing objectives
- Aligns planning process with Newell Brands and customer planning calendars
- Assists in compiling profiles of competitors and channel customers using primary and secondary research and data
- Set up regular marketing meeting with responsible accounts and lead it
6
Skills For Assistant Manager Trade Marketing Resume
- Highly organized and comfortable multi-tasking in a fast-paced environment while maintaining attention to detail
- Partner with Midwest Account Executives & Sales Planning Managers in annual account planning process
- Provide ongoing fact-based customer and brand analytics to sales team leading to strategic competitive growth
- Allocates customer funding (using segmentation model)
- Manage and optimize marketing and sales spending directed at the Modern Trade channel
- Concept development and adaptation, coordination and production of all catalogue printing materials, monitoring and evaluation of all final executions
- Develop and steer implementation of integrated marketing packages for account specific needs. through brand marketing activities
- To ensure positive development of adidas brand image, sustainable and profitable business through adequate Trade Marketing planning and execution at the POS
7
Skills For Manager Trade Marketing Analytics Resume
- Ensure brand presence (global footprint) and sell-through at POS by connecting strategic account/channel plans with adidas Brand Marketing objectives
- Assists in developing and building out market wide category trends and competitive insights
- Develop a deep understanding of the retailers’ purchasing criteria
- Able to conceptualize and execute a full 360 marketing campaign tailored to retailer needs and provide clear instructions to the creative team to execute
- Commercially oriented, Develop and execute gap closing activities to ensure budget delivery
8
Skills For Manager, Trade Marketing MAC Resume
- Commercially oriented, support to Develop and execute gap closing activities to ensure budget delivery
- Participates in Line Review process in collaboration with their Manager, Sales, Customer Marketing, Brand Activation, and Brand Development
- Help drive the integration of brick & mortar and dot com, working to evolve the business models to fully capitalize on the strengths of each channel
- Have a comprehensive understanding of the responsible account's P/L status, strategy and consumers
- Have a comprehensive understanding of our competitors' activities vis-à-vis the responsible account and share across TM team and related members
9
Skills For Assistant Manager Trade Marketing Analytics Resume
- Have a comprehensive understanding of our spaces and CAPEX investment on the responsible account and ensure its maintenance and activation (incl. RSM)
- Download global Omni-channel marketing strategy and tools and input what works and what doesn’t, and brief back to global CTC (Concept-to-Consumer)
- Put together the sales promotion plan in alignment with the responsible account's business plan and secure consensus from aJ Sales and Marketing teams.
- Develop integrated marketing & activation campaigns for new launches and key base business initiatives (across PR, Digital, Sales, and Creative)
- Manager Monthly Marketing Team Webinars
- Coordinate Demand Planning Efforts for all MW Strategic Brands and SKU’s
- Partner and Coordinate Co-Pack Production Needs with Corporate Demand Planning Manager
10
Skills For Junior Manager Trade Marketing Resume
- Plan, communicate, and facilitate key volume driving brand-item initiatives relative to expectations
- Build and implement Trade marketing strategies across the professional nail category
- Build Trade Marketing strategies across the professional nail category
- Collaborate with Global Marketing to challenge and/or align on all new product launches and commercial launches
- Manage Professional distribution database, distribution drives and new door opportunities including white space opportunities
- Create, master and implement all customer requirements into the planning process
- Fuel global marketing to develop initiatives that fit markets needs and provide them with launches performance analysis
List of Typical Responsibilities For a Manager, Trade Marketing Resume
1
Responsibilities For Assistant Manager, Trade Marketing Resume
- Have solid performance in work-flow structuring, monitoring, multi-tasking, analytical, and quantitative skills
- Establish strong relationships with agencies and vendors (experiential, design, printing…)
- Experience in sales or marketing in the beauty industry
- Provides mentoring, guidance and feedback to Trade Marketing staff at regular intervals regarding performance-related issues and achieving strategic goals
- Ensures innovation and merchandising solutions comply with customer merchandising strategy and requirements
- Monitor and track execution quality performance, drive spending efficiency
- Strategically align License Brands goals with appropriate wholesale co-op sales and marketing plans
- Continue and/or establish relationships with key marketing teams across wholesale channel to maximize opportunities
2
Responsibilities For Senior Manager Trade Marketing Resume
- Work hand-in-hand with cross functional teams including creative services, digital, media, sales and brand
- Partners and supports Senior Manager, Trade Marketing
- Implement and execute LENA Omni channel marketing strategy for all channels
- Monitor and provide timely feedback on Trade Marketing activities based on agreed key performance indicators
- Responsible for overseeing creative agency selection and management
- Integrates Category Strategy selling stories in line review and related customer presentations
- Lead key customer projects related to trade marketing
- Promptly seek guidance from the supervisor and respond in a sincere manner in the event of any issue associated with specific business matters
- Provide support to the responsible sales staff as needed
3
Responsibilities For Manager Trade Marketing Resume
- Enlist cooperation from the responsible field staff to get the necessary work done efficiently; also stay committed to the management and education of the filed staff
- Understand channel/customer priorities and operating rhythms and define optimal assortment, display, pricing and merchandising standards per channel (customer) to maximize in-store visibility
- Provide guidance for channel merchandiser to execute daily
- Channel Activation development and execution
- Lead development process & execution of in-store campaigns at retail
- Define promotional metrics and report on performance. Collaborate with TM, sales, and brand peers to share and apply best practices
- E-Commerce activity development support
4
Responsibilities For Senior Manager, Trade Marketing Resume
- Promotional items selection collaborated with EC sales team
- Promotional mechanisms recommendation on occasion, communication, etc
- Support the cross functions collaboration EC related
- Track and report on POS trend, market share, store coverage, in-store execution as well as assortment and promotion performance
- Drive approved initiatives to identify customer specific actions to support brand sales goals
5
Responsibilities For Associate Manager, Trade Marketing Resume
- Recommend product based on brand initiatives in conjunction with customer needs
- Act as liaison between brand, customer, and account executives and sales team to ensure a cohesive and complete execution
- Collaborate with accounts executives and sales team, digital and media teams to analyze program results and synthesize findings into recommended actions
- Manage relevant budget areas
- Managing physical product lifecycle (re-works; cutouts; reactivations; exclusives; product configurations; inventory builds; SMI; liquidation; destruction; etc.) Recommending permanent reprice cadence based upon retail performance & placement
6
Responsibilities For Assistant Manager Trade Marketing Resume
- Coordinating drafting, seasonal and other opportunistic promotional programs to maximize distribution, close revenue gaps and maintain profit margins to achieve annual financial goals
- Overseeing account-specific retail program development and implementation across retailers. Overseeing retail planogram submissions at top accounts with retail planning (i.e. Walmart, Amazon, Target, Best Buy)
- Developing and maintaining master promotional calendar to track activity across all clients to prevent conflicts and drive revenue
- Assisting in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings. Providing ad hoc reporting to support film business unit
- Develop Trade Marketing materials for promotional programs at the POS
7
Responsibilities For Manager Trade Marketing Analytics Resume
- Yearly CS Opex plan development and rolling monthly forecast
- Align with the local Sales Organisation in regard to account specific marketing plans and their execution
- Suppport allocation process and efficiency tracking of exclusive range offers
- Key marketing contact for assigned sales channels
- Develop E-Newsletter on Bi-Weekly basis
- Support with the development of materials for EDM
- Lead & develop the GTM Catalogues on a quarterly timeline in line with the GTM process
- Key contact person for Retail / eCom activiation to ensure alignment and best usage of ressources
8
Responsibilities For Manager, Trade Marketing MAC Resume
- Coordinate Marketings tasks of space management initiatives
- Create and distribute the Omni-Channel (Wholesale, Retail, Franchise and ecom) marketing plan related to the implementation of the Global brand calendar strategy
- Assist in the creation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with local CTC and channels
- Produce and deliver account marketing plans for the market's key accounts in close collaboration with the Sales and CTC
- Drive and initiate an exciting consumer experiential event at the store level in cooperation with BA, PR and SPOMA
9
Responsibilities For Assistant Manager Trade Marketing Analytics Resume
- Brief LENA Omnichannel Team on any Market Omni channel marketing activations, obtain Global/reginal approval and create and execute the initiatives in line with brand guidelines
- Report and document on performance of all Omni channel marketing initiatives for all channels to ensure its optimal results
- Provide input on global toolbox performance to LENA Omnichannel Team to pursue further improvement
- Share and implement global ISC strategies across all channels in sell-in stage and manage executional excellence to maximize sell-out
- Provides VM team, stores and Key accounts with comprehensive campaign execution manual to ensure operational excellence
- Take ownership for downloading all Global Communication material with the locally aligned calendar of daily, weekly, monthly and annual priorities as set in the marketing calendar
- Evaluate the competencies of team members on a regular basis and provide prompt feedback and guidance to drive high performance
- Translate the company goals into team-specific actions and business plans. Control and monitor performance and results
10
Responsibilities For Junior Manager Trade Marketing Resume
- Monitor competitors’ activities and propose strategic directions to combat and gain market share
- Sell through % and ROI (focus on key concept/ key doors/ Key cities)
- Brand Driven Communication impact
- MWB Management (efficiency, amplify, RFC...)
- Plans, develops and implements trade programs for account promotions utilizing shopper insights and industry trends to drive sales and profitability at each account
- Plays a strategic leadership role in trade spend activity by influencing the decision making of Sales, Marketing, Digital and Customer Marketing teams with regards to opportunities in promotional planning and alignment of investment
- Leads the effort in selling in plans to the account, engaging with senior members of the account, including Buying (DMM's), Marketing, Digital and Store Planning teams
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