Marketing Account Executive Resume Sample
Larissa Stroman
37552 Genevieve Crossing,
New York,
NY
+1 (555) 103 9062
Work Experience
Marketing Account Executive
12/2016
-
PRESENT
Dallas, TX
- Provide management of day-to-day activities of components of marketing programs for
- Develops and maintains relationships with clients at appropriate levels through daily
- Considerable knowledge of markets, policies and coverage issues for all states and industries serviced, gained through four (4) years of commercial insurance experience in an agency or comparable insurance related background
- Considerable knowledge of all internal accounting and application systems
- Organizational skills to plan and prioritize team workload, and to oversee application of working systems and procedures
- Leadership skills and team orientation to provide direction, praise, constructive feedback, and development to employees in a way that maximizes productivity and team morale
- Client relation skills to build and maintain positive business relationships with clients and market contacts
- Strong persuasion skills to obtain information, commitment or payments due from others, to negotiate with markets and to motivate staff
Print & Marketing Account Executive Enterprise Accounts
12/2011
-
09/2016
Boston, MA
- Discretion and problem solving skills to analyze client information, proposal competitiveness, etc., and to resolve client, market and employee relations problems
- A demonstrated deep understanding of the marketplace, customers’ business models and objectives, competitors, and print digital offerings
- Marketing, project management, budget management, or related industry experience
- Excellent interpersonal and communication skills; written and oral
- Function with some autonomy and in a team environment
- To find this information pull from "Current Job Descriptions" on Box, Taleo, your
- Create and implement client marketing plans to include various strategies to achieve client goals
Marketing Account Executive / Lead Generator
08/2006
-
08/2011
Chicago, IL
- Identify key goals, objectives, audience, and media of all marketing materials
- Advise and maintain client advertising/marketing budget
- Coordinate mass media production and media schedules when required
- Coordinate and interpret market research data to use as a basis for marketing efforts
- Direct the planning and execution of digital advertising campaigns to reach new audiences using existing and emerging channels, including search (PPC/SEO), display, mobile, and video advertising
- Oversee the social media strategy for clients
- Write content for all creative pieces including, but not limited to, websites, print advertising,, radio scripts, on-hold
- SALES: Assist the producer in the development of information, selling proposals and customer relations
Education
Bluffton University
2002 - 2006
Bachelor's Degree in Marketing
Professional Skills
- Excellent oral (public speaking) and written communication skills, organizational skills and interpersonal skills, and ability to work independently required
- Demonstrate knowledge of the intricacies of Strategic Comp’s product via strong group presentation skills as well as effective one-on-one communication
- High level of interpersonal skills to work effectively with all levels of management, teams, clients and vendors
- Able to perform the necessary skills utilizing marketing technology and analytical tools relating to job performance and tracking
- Intermediate computer skills utilizing Microsoft Outlook, Word, Excel, Power Point, etc
- Effectively manage multiple tasks concurrently and prioritize tasks
- Experience identifying issues and recommending and implementing strategies to resolve problems
How to write Marketing Account Executive Resume
Marketing Account Executive role is responsible for interpersonal, microsoft, clients, training, marketing, design, digital, insurance, travel, software.
To write great resume for marketing account executive job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Account Executive Resume
The section contact information is important in your marketing account executive resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Account Executive Resume
The section work experience is an essential part of your marketing account executive resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing account executive responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing account executive position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Account Executive resume experience can include:
- Market products and services through the Independent Agency system in a specific geographic territory, with overall goals of achieving a high level of renewal retention, and an appropriate level of profitable growth of new business
- Strong inter-personal skills, in particular with customer relationship management
- Marketing or underwriting experience
- Desire 4-6 years related Agency and/or corporate marketing experience in high-tech software, hardware or consulting services
- Experience developing and implementing media strategy – digital, print and experiential
- Strong strategic planning background with ability to provide recommendations tailored to each client
Education on a Marketing Account Executive Resume
Make sure to make education a priority on your marketing account executive resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing account executive experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Account Executive Resume
When listing skills on your marketing account executive resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing account executive skills:
- Experienced in utilizing business analysis, planning and customer management to achieve sales objectives and drive change in effective marketing strategies
- Performs effectively under short deadlines
- The ability to communicate ideas effectively (both -transmit- and listen)
- Proven business acumen: strategic thinker/planner, understanding of the competitive market, as well as, product positioning and pricing
- Account management, product management, brand marketing and/or marketing experience
- Experience owning and managing internal and external business relationships
List of Typical Experience For a Marketing Account Executive Resume
1
Experience For Print & Marketing Account Executive Enterprise Accounts Resume
- Establishes time lines (renewal calendar), for preliminary & final proposal due dates
- Works with Producers/AE's and AM's
- Continue to evolve and improve the current proposal format and system
- Timely correspondence to Producers/AE's and staff on carrier market changes
- Advanced understanding of Property and Casualty insurance coverage and related laws, codes, regulations; all aspects of marketing process; insurance terminology and concepts; insurance company operations and their relationship to the sales/service/marketing process as well as policy structure and content
- Advanced experience with Excel and PowerPoint
2
Experience For HBO Marketing Account Executive Resume
- Technical Skill Development
- Analytical, detail oriented and committed to accuracy
- Meet regularly with internal customers to understand the division’s and segment’s needs and objectives and liaise closely with them throughout campaigns. Meet regularly with product divisions and to identify marketing strategies and project specific tactics appropriate to meet the division’s business objectives and division priorities
List of Typical Skills For a Marketing Account Executive Resume
1
Skills For Print & Marketing Account Executive Enterprise Accounts Resume
- Experience presenting to a diverse range of audiences
- Proven creative marketing expertise – “outside of the box thinker”, able to create and implement new ideas and drive traffic into our communities
- Proficient in computer and web-based technologies, including digital advertising
- WORK PLANNING AND DIRECTION: Plan and manage renewal, new business and ongoing customer request workflow, in coordination with the team ASR Supervisor
- Understands and can interpret market research data, including demographic and psychographic data
- Focus on communication and relationship management with the agent, our underwriting department, and our Account Executives who work with our insureds
- Reviews copy decks and mechanicals and obtains proper sign off from internal team and
- Knowledge of: Direct Mail marketing and client relationship building. Understanding of other marketing areas including but not limited to public relations and on-line
2
Skills For HBO Marketing Account Executive Resume
- Skill in: Critical thinking, Microsoft Office, Email and Internet researching. Strong verbal and written communication skills that is effective with all levels of management, teams, clients and vendors
- Assign priorities and meet delivery dates
- Detail oriented for documentation of processes and effective follow-up
- : Verbal and written communication in English
- Understands and able to apply basic project management principals
3
Skills For Marketing Account Executive / Lead Generator Resume
- Successfully communicate with teams remotely
- Analytical ability to resolve/clarify program related issues
- Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook
- Move between company work stations, floors and departments; ability to communicate on telephones; ability to travel independently throughout plan service area in personal automobile; ability to carry light loads
- Able to constructively work under stress and pressure when faced with high workloads and deadlines. Able to create and conduct formal presentations
- Able to identify needs and opportunities and develop action plans to address. Able to maintain a positive attitude in the face of criticism, rejection, or failure. Able to negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results
4
Skills For Marketing Account Executive Resume
- Able to recognize and attend to important details with accuracy and efficiency. Able to stay with a position or plan of action until the desired objective is achieved
- Use bullet formatting (do not put period at the end of bulleted statements)
- Understands basic graphic design terminology and design standards
- Equally proficient at both the -big picture- and small details
- Georgia Life and Health License required
- Current Florida Property & Casualty Producer's License
5
Skills For Print & Marketing Account Executive Enterprise Accounts Resume
- Intermediate to Advanced Level of Microsoft Office Suite proficiency
- Thorough and advanced knowledge of commercial lines coverage and markets
- Makes executive pitches, develops sales presentations and conducts regular sales meetings with marketing and channel sales executives to cross sell and up sell annual programs
- Conducts and/or leads Market Discovery Program to review clients business plan, objectives, market challenges, competitive landscape and product roadmap, and develops strategic marketing proposals with custom programs to meet specific goals and timeframes
- Provides guidance in the development and execution of marketing strategy and tactical implementation of client programs
- Maintains company, customer, technical and professional knowledge
6
Skills For HBO Marketing Account Executive Resume
- Demonstrates proficiency in interacting with and presenting to senior executive level management or other large diverse groups within the company (or client company)
- Makes executive pitches, develops sales presentations and conducts regular sales meetings with marketing and channel sales executives to cross sell and up sell annual programs and additional a la carte programs and services
- Conducts and/or leads marketing strategy to review clients business plan, objectives, market challenges, competitive landscape and product roadmap, and develops strategic marketing proposals with custom programs to meet specific goals and timeframes
- Maintains current Company, customer, technical and professional knowledge. Drives business within assigned client and product division(s) to ensure that TDAgency profit and revenue goals are met
- Participates in assigned task forces; documents processes and procedures. Provides guidance in the development and execution of marketing strategy and tactical implementation of client programs
7
Skills For Marketing Account Executive / Lead Generator Resume
- Write or revise creative briefs, scope of work, budget, and schedule for individual marketing projects to explain and distill the business need from the internal customers to the creative team
- Develop innovative marketing solutions and determine appropriate tactics (print and digital) to meet each client division’s campaign objectives. Work with product divisions to prepare and identify full content needs before creative team can begin work
- Identifies and reduces discrepancies arranging for necessary changes/additions including rating and pricing issues
- Activity directed to proposal design & marketing guidelines - by use of technical computer aptitude and agreed upon marketing policies and procedures
- Professional designation and continuing education for licensing are to be sought and achieved
8
Skills For Marketing Account Executive Resume
- Project leader as required, for special partnering and marketing opportunities, to be sought by EPIC management
- Meets with Producers/AE's and AM's at appropriate times during process
- Composes correspondence requiring independent judgment and technical expertise
- Keep current with changes in law on contract language and marketing conditions
- Hold, facilitate and teach marketing update briefings as necessary, to keep Producers/AE's and staff informed
- Maintain budget, timeline, notes, assigned resources, etc. up to date in automated workflow solution
9
Skills For Print & Marketing Account Executive Enterprise Accounts Resume
- Hold weekly meetings with creative team to keep projects on schedule, set team priorities for the week, and identify any roadblocks or information they could assist to keep projects moving forward
- Manage assignment of creative resources to balance workload and meet scheduled deliverables
- Manage and orchestrate multiple and simultaneous coordination of materials, print requirements, scheduling, distribution, inventory management, and fulfillment of team deliverables
- Manages, marketing & proposal process and all activity there in
- Works with Producers/ and AM's in setting timelines, for preparation of final proposal
- Implementation of marketing process to include spreadsheets, proposal pages and markets to be used in conjunction with Producers/AE's and AM's
10
Skills For HBO Marketing Account Executive Resume
- Responsible for proposal preparation to finalize carrier/client presentation in meeting with Producers/AE's and/or AM's
- Reviews renewal information where marketing is required, with Producers/AE's and AM's
- Negotiates final rates with carriers in conjunction with Producers
- Responsible for accuracy of proposal and rates from markets
- Directs RFP to agreed upon markets
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