Marketing Analytics Manager Resume Sample
Felicity Nienow
3434 Gottlieb Tunnel,
Dallas,
TX
+1 (555) 919 6804
Work Experience
Marketing Analytics Manager
03/2016
-
PRESENT
San Francisco, CA
- At least three years’ of experience from a marketing analytical role
- Strong analytical capabilities and the ability to develop insights and actions from large data sets
- The ability to challenge both senior brand managers and marketing leadership teams in decision making
- Travel approximately 15 days per year
- Ensures an inclusive process that brings key stakeholders into the design, implementation and analysis of secondary data
- Ensures integration of secondary data insights with primary market research insights to inform business decisions
- Helps internal stakeholders to understand reports and analytic end points
- Leads on-going business review meetings to evaluate brand performance
Digital Marketing Analytics Manager
11/2009
-
11/2015
Boston, MA
- Reports results of brand performance to Lundbeck corporate on a periodic and ongoing basis
- Reporting:Identify and help develop new metrics and report creation to provide new insights. Pursue enhanced data capture and seek new sources of data. Contribute to the accuracy/integrity of data through validation, testing, and documentation. Contribute to standardization and data governance efforts
- Proficient at various code development, including Javascript, JSON, HTML, CSS, tag management and Web protocols across desktop, mobile web and mobile applications
- Experience managing technical teams in Agile environments
- Hands-on experience with Adobe Analytics and Adobe DTM
- Familiarity with solution design, data architecture, tag implementation, tool integration, testing and optimization, for Adobe Analytics
- Knowledge of ing predictive analytics techniques with client and audience profiling, segmentation, and marketing mix
- Provide data management leadership for the Marketing organization, leading projects across other functions
- Contribute data insights to Sales and Marketing team meetings
Insights & Marketing Analytics Manager
06/2004
-
08/2009
Houston, TX
- Build data visualization tools using available software platforms to support data-driven decision making
- Lead deployment of organizational Pricing Strategy, coordinate Product Managers and Marketing Operations
- Monitor key economic, housing and remodel data, in order to create summary reports with conclusions
- Support marketing data and data modeling during the product development process
- Develop, create and maintain automated key metrics and field reports
- Analyze and present sales data, internal product trends and promotional effectiveness
- Support ad hoc requests from sales and marketing teams
Education
University of Minnesota, Morris
1999 - 2004
Bachelor's Degree in Statistics
Professional Skills
- Strong desire to continuously advance skillset through new tools and skills
- Understanding of P&L, ROI analysis, etc.; strong quantitative skills coupled with solid business foundation, particularly in digital marketing/customer loyalty
- Excellent interpersonal, written, and verbal communications skills. Confidence speaking/presenting to internal stakeholders, including SVPs
- Strong copywriting and editing skills and ability to create copy for multiple platforms and audiences
- Strong ability to multi-task and the judgment to balance competing priorities effectively
- Driven for results with strong Excel, analytical and problem-solving skills; and the ability to translate data into actionable insights
- Strong teamwork with effective communication and presentation skills
How to write Marketing Analytics Manager Resume
Marketing Analytics Manager role is responsible for analytical, excel, business, presentation, marketing, interpersonal, analysis, microsoft, analytics, powerpoint.
To write great resume for marketing analytics manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Analytics Manager Resume
The section contact information is important in your marketing analytics manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Analytics Manager Resume
The section work experience is an essential part of your marketing analytics manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing analytics manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing analytics manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Analytics Manager resume experience can include:
- Excellent technical and analytical skills – effective people and communication skills
- Demonstrated ability in the areas of leadership, conceptual thinking, analytical skills, interpersonal and relationship skills
- Exceptional verbal and written skills are required to effectively synthesize information, prepare process documentation and communicate direction to management
- Excellent written and verbal communications skills with the ability to work and collaborate with internal and external partners
- Strong interpersonal skills with ability to communicate with both technical and non-technical audiences
- Fun loving, positive attitude with excellent interpersonal skills
Education on a Marketing Analytics Manager Resume
Make sure to make education a priority on your marketing analytics manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing analytics manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Analytics Manager Resume
When listing skills on your marketing analytics manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing analytics manager skills:
- Strong oral and written communication skills, demonstrated ability to work cross-functionality, strong presentation skills
- Strong leadership skills, including strategic thinking, project leadership, collaboration, and influencing skills
- Experience of building and managing people/skills to effectively direct team’s efforts toward goals
- Strong project management skills and ability to prioritize, make and share progress on multiple concurrent projects
- Work requires high level of analytical skills, creativity, message development skills
- Demonstrated problem solving, analytical reasoning and time management skills
List of Typical Experience For a Marketing Analytics Manager Resume
1
Experience For Digital Marketing Analytics Manager Resume
- Outstanding presentation and PowerPoint skills
- Advanced data visualization and dashboarding experience, including experience with Tableau
- Strong experience in data analysis with a focus on marketing science
- Effectively measure the performance of each digital and offline channel via attribution models, while offering insight into synergies across channels
- Superior analytical, investigative and strategy thinking skills
- Professional experience in customer and marketing analytics in the retailing sector which included developing and implementing reporting tools
- Experience in advertising, marketing, analytics, or a related field; 5+ years in an analytical role working with Marketing Analytics tools
2
Experience For Senior Marketing Analytics Manager Resume
- Experience using analytics to drive strategic and ongoing forecasting within a marketing organization
- Strategic thinker experienced translating business questions into methodologies, analyzing data, drawing conclusions, and making recommendations
- Proven track record of understanding and analyzing marketing tactics and trends across all marketing channels
- Strong understanding of digital marketing measurement and performance including web metrics and tagging
- Experience extracting & analyzing data, identifying insights, and summarizing findings
- Strong understanding of aggregate Marketing Analytics across the mix of traditional and digital marketing channels and platforms
- Experience in a reporting & analytics function, banking or management consulting
- Perform and document data analysis, data validation, and data mapping/design by accessing multiple sources, specifically data residing in the data warehouse
3
Experience For Insights & Marketing Analytics Manager Resume
- Experience with digital marketing and advertising, including Paid Search, Display, and Social Media
- Experience with web marketing and optimization, including A/B testing
- Interpret industry marketing and business needs and experience developing strategic, KPI-based analytics
- Experience with dashboarding and reporting tools such as Tableau, HTML 5, Qlikview, Omniscope
- At least six years of experience with digital media and paid search analysis, and corresponding tracking tools
4
Experience For VCO Lifecycle Marketing Analytics Manager Resume
- Strong understanding of the B-to-B sales & marketing function and how its success can be measured
- Experienced in complex data analysis including testing, attribution, optimization and segmentation
- Partner with the Marketing team and external agencies to design insightful and cost-effective acquisition targeting
- Brand or agency experience in the Marketing/Advertising industry required
- Solid understanding of omni-channel and lifecycle marketing analysis
- Experience in online/digital companies handling and analyzing large data sets to successfully drive conclusions
- Experience presenting reporting and analysis to executive leadership
5
Experience For Email Marketing & Analytics Manager Resume
- Experience working on performance and CRM marketing (through channels such as SEM, Display and Email)
- Collaborate with Marketing leadership to help in project planning, data prioritization, and cross-functional stakeholder meetings
- Experience and comfort with using and analyzing large data sets, often with little documentation or resources
- Experience in the analytics space (preferably also owning analytics products)
- Strong problem solving and willingness to roll up one’s sleeves to get the job done
- Experience with marketing analytics programs such as Google Analytics, Omniture, WebTrends, etc
- Marketing Analytics experience in a fast paced, multi-channel retail or agency environment
- Marketing Analytics experience in a fast paced, multi-channel, retail or agency environment
- Experience using statistical tools for data analysis (Minitab, SPSS)
6
Experience For Accenture Interactive Digital Marketing Analytics Manager Resume
- Experience forecasting demand across channels and customer segments
- Experience with multi-channel attribution analysis and media mix modelling
- Pivot and adapt to shifting priorities with a “test and learn” mindset
- Prioritize ad-hoc data requests and troubleshooting for our internal team members
- Relevant experience in marketing or sales analytics and operations
7
Experience For Operation Marketing Analytics Manager Resume
- Experience using data visualization tools like Tableau or Microsoft Power BI
- Be an experienced analyst from either an agency, analytics agency or in-house, that possesses a mathematical approach to marketing
- Experience defining efficiency and channel-level key performance indicators that are linked to enterprise level goals
- Related Marketing Analytics experience
- Experience in relational databases including proficiency in SQL
- Experience with dynamic and interactive reporting applications (i.e. Tableau)
- Strong business insight and statistics background
8
Experience For Casino Marketing Analytics Manager Resume
- Experience with SQL and preferably a data science friendly language
- Demonstrated affinity for data analysis including aggregation, interpretation, summary, etc. of data to drive business decisions, capital allocation, etc
- Experience with digital marketing campaign test design, reporting and optimization
- Experience in data analytics and strategy in the marketing research field either with an agency or consulting firm
- Demonstrated ability to quickly understand complex customer behavior and businesses concepts
- Demonstrated ability to independently research and learn new technology or analysis techniques
- Understanding of UTM’s and tagging best practices for online ads
- Identifying data driven insights across Product, Marketing and Engagement
9
Experience For Marketing Analytics, Manager Resume
- Facilitating code development and working with development scrum teams on analytics implementations
- Ongoing improvements to simplify data processes between tools, making sure they are accurate and up to date
- Understanding of APIs and the ability to connect and transmit to data with JSON or other similar technologies
- Creating DTM rules to capture member behaviors on our Anthem properties
- Bring a spirit of collaboration and service to the role
- Bring innovative ideas and approaches to marketing reporting to have a transparent view of campaign performance across the organization
- Working knowledge of marketing testing and evaluation
- Marketing analytics strategy development and reporting against analytics strategy
10
Experience For Marketing Analytics Manager China, Beijing Resume
- Work closely with Marketing and IT to ensure data Marketing data integrity and fidelity, with the goal of enabling turnkey marketing activation
- A successful history of manipulating, processing and extracting business insights from large disconnected datasets (specifically in Sales & Marketing)
- Constantly challenging and recommending ways to further maximise the value of the tools we use, and capitalising on new functionality
- Regularly report findings and ongoing KPI’s to marketing and sales teams to provide visibility into business performance and to help aid decision-making
- Function as the lead analytics partner for a marketing discipline: own end-to-end performance reporting on all core performance marketing metrics
List of Typical Skills For a Marketing Analytics Manager Resume
1
Skills For Digital Marketing Analytics Manager Resume
- Prioritize tasks, multitask, and manage time effectively
- Strong data mining and statistical analytics skills (SQL, SAS, R, Python, Excel etc.)
- Strong time and project management skills with the ability to work on multiple projects simultaneously
- Proficient with MS Office, strong Excel skills
- Experience in fast - paced, complex project management, and an ability to juggle shifting timelines and priorities
- Intellectual curiosity and problem solving skills
2
Skills For Senior Marketing Analytics Manager Resume
- Able to effectively tell the compelling story supported by the data
- Intermediate knowledge of PowerPoint, including ability to use PowerPoint to communicate analytical insights effectively to stakeholders
- Superior professional acumen including verbal, written, and presentation skills
- Experience with HTML and JavaScript, especially experience troubleshooting web analytics code
- Basic SQL skills (querying, performance optimisation, stored procedures & views
3
Skills For Insights & Marketing Analytics Manager Resume
- Expertise with SQL, SAS and Predictive Modeling (data mining skills required)
- Experience with Salesforce.com with a demonstrated understanding of CRM concepts such as lead management and pipeline
- Advanced Microsoft Excel skills including pivot tables, macros and v-lookups Recruiter: Donna Bacon
- Strong statistical background and experience with analysis tools including, Excel VBA, R, SPSS,SAS, VisualIQ, Responsys
- Experience in quantitative analysis, and a strong educational background in an engineering or technical field
4
Skills For VCO Lifecycle Marketing Analytics Manager Resume
- Strong experience in Data Warehouse and marketing activation platform implementations
- Effectively create reports and synthesize data into digestible and actionable information
- Confident and articulate demeanor and communication skills
- Strong statistical background and experience with one or more analysis tools such as Excel VBA, R, SPSS,SAS, VisualIQ, Responsys
- Superior Microsoft Excel skills (e.g. pivot tables, advance functions, statistics, data manipulation, Visual Basic, etc.)
5
Skills For Email Marketing & Analytics Manager Resume
- Strong experience with Google Analytics, HubSpot, Salesforce.com(SFDC) is required
- Programming/scripts experience (SAS, SPSS, SQL, R)
- Understanding of effective tag management
- Marketing analytics experience required
- Analytics experience identifying, building, and publishing marketing/sales key performance metrics supporting B2B marketing organizations
- Solid understanding of the digital marketing landscape, and knowledge of how marketing metrics relate to underlying marketing strategy
- Excellent in absorbing and digesting vast amount of data, while identifying opportunities to improve marketing and allover business performance
- Hands on experience with market research (custom survey research, advertising testing or tracking, new product research, etc.)
- Experience executing scenario planning to develop alternative media and marketing plans
6
Skills For Accenture Interactive Digital Marketing Analytics Manager Resume
- Experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision
- Working in conversion optimization, marketing analytics or equivalent experience working in a digital agency
- Experience working with large datasets, conducting statistical analyses and predictive modelling
- Extensive knowledge of online media and search advertising, including search-related advertising experience
- Experience with end - to - end marketing campaign reporting (campaign outreach, lead generation, sales funnel, conversion rates)
- Manages technology-based marketing solutions, strong understanding of how technology can improve accessibility to information and drive action
7
Skills For Operation Marketing Analytics Manager Resume
- Experience utilizing a reporting and visualization platform, preferably Microsoft PowerBI
- Easily demonstrate an understanding of wider Adobe marketing Cloud products
- Experience designing and analyzing in-market trials
- Experience gathering and reporting on data from social media platforms
- Experience performing comprehensive financial analysis illustrating the costs, benefits and ROI of all technology / IT development work
- Relevant experience in developing and deploying CLTV frameworks
- Experience in end - to - end marketing campaign processes (from data instantiation, segmentation, selection, output, reporting / analysis)
- Experience with leveraging Multi-channel attribution for measurement and optimization of digital marketing efforts
8
Skills For Casino Marketing Analytics Manager Resume
- Hands on experience with marketing mix modeling/econometric analysis
- Experience and comfort with using and analyzing large data sets
- Experience with running and analyzing A/B tests as well as A/B test tools (Maxymizer, Optimizely etc)
- Experience applying various analytic techniques (segmentation, regression, forecasting, etc.)
- Experience solving analytical problems using quantitative approaches
9
Skills For Marketing Analytics, Manager Resume
- Campaign tracking experience, particularly for search, programmatic, social, etc
- Strong problem-solving mentality with ability to synthesize implications from analysis to formulate actionable insights
- Proficiency in Adobe Marketing Cloud stack (Target, Experience Manager, etc.)
- Experience using various business intelligence tools such as Tableau
- Experience generating sales forecasts
- Experience in marketing, finance, strategy, or analytics
- Experience with one or more scripting languages (e.g. Python, R)
10
Skills For Marketing Analytics Manager China, Beijing Resume
- Relevant experience in marketing analytics and media mix optimization
- Desire to work in a fast-paced environment and ability to adapt to changing needs and priorities
- Demonstrated ability to generate reports and data insights using disparate data sources
- Manage and analyze large data sets. Previous experience resolving complex data issues and inaccuracies
- Experience with a variety of marketing systems and tools, like Google Analytics, Adobe Audience Manager, Adobe Analytics, Qlikview, and Omniture
List of Typical Responsibilities For a Marketing Analytics Manager Resume
1
Responsibilities For Digital Marketing Analytics Manager Resume
- Demonstrated data visualization skills, including experience creating dashboard reporting in Tableau/Qlickview/Oracle DVD or a similar visualization tool
- Strong, demonstrated problem-solving skills and technical acumen
- Strong background in SQL, extensive experience with data analysis, Strong understanding of database technologies and ability to write code to gather data
- Experience hiring analysts with great technical skills and team fit
- Influence senior leaders via excellent verbal and written communication skills
2
Responsibilities For Senior Marketing Analytics Manager Resume
- Experience at an agency, consultancy, or analytics provider, with demonstrated ability to foster strong client relationships
- Influencing skills – has a point of view, articulates it, and has the ability to influence cross-functional team members
- Enabling an effective test and learn methodology, creating and maintaining reports to measure campaign and data effectiveness
- Proven experience in producing analysis and visual presentations at all levels of the organization, including executive audience
- Problem solving skills when faced with disparate data sets
3
Responsibilities For Insights & Marketing Analytics Manager Resume
- Extraordinary problem-solving skills, self-motivation and the capacity to work under pressure and tight deadlines
- Works and communicate effectively with the VP, Director and cross- functional VPs and Directors in creation and implementation of research and analysis
- Strong ability to handle multiple priorities
- Strong hands on experience with SQL and Advanced Excel (pivots, charts, formulas, macros etc.) required
- Produce actionable insights from multiple research projects and effectively communicate and collaborate with internal teams
- Communicate effectively, both horizontally and vertically
- Measuring portfolio Marketing/Campaign effectiveness
4
Responsibilities For VCO Lifecycle Marketing Analytics Manager Resume
- Experience in advertising, marketing, analytics, or a related field; 3-5 years in an analytical role working with Marketing Analytics tools
- Experience with developing, owning, and maintaining business intelligence, database mining, statistical analysis tools and data visualization platforms
- Demonstrated success producing analytics for database marketing, CRM segmentation, and marketing automation
- Experience with developing dashboards and reports using tools such as Tableau, HTML 5, Qlikview, Omniscope
- B2B marketing Analytics experience with focus on Email/ Web/ Digital marketing analytics
- Experience working with large data sets to mine insights using statistical analysis
- Experience working with Google Analytics and analyzing digital media across paid, owner, search, mobile, etc,
5
Responsibilities For Email Marketing & Analytics Manager Resume
- Strong knowledge in A/B testing/digital testing & digital analytics
- Experience working with and leading cross functional teams
- Experience in defining and executing key analyses with minimal supervision
- Experience in content marketing, online marketing, or customer relationship management
- Experience in using a scripting language (Python, JS, HTML, etc.)
- Develop analytics, dashboards, ROI analyses, and other reports and presentations to communicate effectiveness of Tory Burch marketing initiatives
6
Responsibilities For Accenture Interactive Digital Marketing Analytics Manager Resume
- Demonstrates ability to ask probing, thoughtful questions to solve issues and recommend insights
- At least four years of experience working with analysis tools such as Omniture
- Marketing experience, with a focus on B2B lead generation in a software or similar hi-tech company
- Experience in creating dashboards in Salesforce or other SFA platforms
- Balance multiple, competing priorities and drive them forward in parallel
- Extensive experience writing SQL queries
7
Responsibilities For Operation Marketing Analytics Manager Resume
- Data visualization and dashboarding experience
- Generate high impact analyses for key priority marketing programs. Analyze and present insights on relevant shifts and trends to a variety of stakeholders
- Strong working knowledge in Adobe
- Experience to include data analysis, interpretation, research design and implementation and report writing
- Extensive experience translating raw data into actionable strategies for non-quantitative audiences
8
Responsibilities For Casino Marketing Analytics Manager Resume
- Strong track record of influencing across a range of audiences, both internal and external audiences, and across a range of cohorts
- Marketing analytics related experience
- Continually improve the level of understanding of digital web experience and user interaction data
- Identify and develop key marketing operation processes to improve overall organizational efficiency and effectiveness
- Establishes and maintains excellent working relationships with key functional areas
- Experience with data-focused languages such as Python and predictive modeling software such as R, SAS, or SPSS
9
Responsibilities For Marketing Analytics, Manager Resume
- Experience working with email service providers such as Experian and Epsilon
- Experience with ad-serving tools such as Google Adwords, DART, Atlas, or Real Media
- Create analytical infrastructure and reports to assess effectiveness of multi- channel, multi-pronged initiatives against campaigns
- Experience with one or more scripting languages (e.g. Python, R, SAS)
- Foundational statistics experience (e.g. t-tests, distributions)
- Proven ability to analyze complex data, interpret data and express implications of analysis
10
Responsibilities For Marketing Analytics Manager China, Beijing Resume
- Strong work ethic, a self starter who is motivated and detail oriented
- Identify priority areas for optimization of buyer journey on web site, PPC and display programs
- Experience in SEO and analytics
- At least two years of professional work experience in an applicable role
- Experience with SQL and CRM systems required
- Self-disciplined, adaptable and results-oriented in an environment that requires creativity and strong attention to detail
- Experience in a quantitative discipline
- SQL experience, with knowledge of relational databases ideal
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