Marketing Campaign Manager Resume Sample
Ozella Morar
13911 Jakayla Orchard,
Philadelphia,
PA
+1 (555) 903 3962
Work Experience
Marketing Campaign Manager
03/2017
-
PRESENT
Detroit, MI
- Manage the development of paid media, campaign flighting, budgets, and all aspects of campaign development
- Plan and Execute Twitter and @TwitterAds campaigns - as necessary in support of existing programs and messaging periods
- Establish KPIs and success benchmarks for each campaign; measure impact and effectiveness of all campaigns at a regular cadence; adapt approach based on learnings
- Project manage key campaign drive periods, establish process review with stakeholders, and provide consultative review of campaign performance throughout the campaign lifecycle
- Manage the development of creative assets and production timelines with either internal, or external creative talent / agencies
- Develop estimates and proposals, provide recommendations on shared content calendars, and manage expectations of executional teams
- Routinely multi-task across multiple projects and marketing campaigns, using existing tools and communication skills to manage project information and deliverables
- Take on additional projects in response to GBM team needs as appropriate
Digital Marketing Campaign Manager
08/2012
-
01/2017
New York, NY
- Support portfolio initiatives by managing and executing email, direct mail / cross channel initiatives
- Responsible for documenting status and metrics for responsible programs
- Possess the ability to work independently, providing support and direction to team, while maintaining ownership for project approach, timelines, deliverables, and metrics
- Professional experience, preferably at a security company with majority of that in online and digital marketing and analytics
- Working with product marketing and business segment management, this role creates, owns and executes global campaign strategies, driving to pipeline goals
- Own and implement multifaceted marketing campaigns, from strategy through execution
- Partner with cross-functional stakeholders to implement regional marketing activities and programs
- Manage segmented new logo, cross-sell and upsell campaigns, aligning activities with measured goals
- Monitor campaign results and impact on pipeline goals, recommending program and process updates to improve ROI
Regional Marketing Campaign Manager
11/2006
-
04/2012
Houston, TX
- Manage project timelines, quality issues, resources, scope of work and budget for all programs and campaigns
- Strong organizational, project and program management skills
- Interpret campaign results and recommend process improvements
- Strong, confident communication skills, with the ability to present well to senior leadership
- Experience driving strategies for evolving global campaign plans, roll-out and GTM strategies
- A tenacious self-starter and problem solver with a strong work ethic, sense of urgency and desire to succeed
- Comfortable working in a fast-paced, constantly changing environment
Education
University of North Carolina at Asheville
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Demonstrate collaboration and communication skills in dealing effectively with various teams/departments across an organization
- Project management skills and strong attention to detail. Demonstrated ability to manage logistics and tactical details with flawless execution
- Marketing experience across multiple roles with proven working experience in marketing campaigns and digital marketing
- Have developed excellent project delivery skills and enjoy leading and inspiring teams of people
- Self-motivated, proactive, excellent communication and relationship building skills
- Excellent time-management, multi-tasking and organisation skills
- Strong marketing skills and ability to oversee a broad range of tactical & strategic activities
How to write Marketing Campaign Manager Resume
Marketing Campaign Manager role is responsible for analytical, marketing, presentation, organizational, creative, english, interpersonal, software, design, campaign.
To write great resume for marketing campaign manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Campaign Manager Resume
The section contact information is important in your marketing campaign manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Campaign Manager Resume
The section work experience is an essential part of your marketing campaign manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing campaign manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing campaign manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Campaign Manager resume experience can include:
- Strong teamwork skills including demonstrated ability to function in a matrixed team environment without formal reporting relationships
- Demonstrated analytical skills (including performance and ROI)
- Strong interpersonal, communication and problem solving skills, required
- Skilled communicator and relationship-builder who can convey ideas effectively, both verbally and in writing
- Autonomous, able to prioritize and time manage effectively to hit deadlines in a fast-paced environment
- Solid teamwork skills and ability to collaborate at all levels of an organization
Education on a Marketing Campaign Manager Resume
Make sure to make education a priority on your marketing campaign manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing campaign manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Campaign Manager Resume
When listing skills on your marketing campaign manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing campaign manager skills:
- Strong project management skills with the ability to prioritize and manage multiple projects and large scale campaigns
- Engage and communicate effectively with senior business leaders, drawing on strong marketing and business acumen
- Strong editing & proofing skills
- Solid research, analytical and strategic thinking skills
- Excellent copywriting and content development skills
- Strong written and verbal influencing and communication skills
List of Typical Experience For a Marketing Campaign Manager Resume
1
Experience For Digital Marketing Campaign Manager Resume
- Excellent interpersonal skills with an ability to work effectively with local and globally based project team members
- Good writing skills, with some creative design experience
- Effectively directs department to ensure alignment with goals and prioritization
- Extremely strong attention to detail, process optimization orientation and problem solving skills required
- Strong leadership skills and ability to lead by influence in a fast-paced environment
- Strong quantitative skills required to analyze and optimize campaign performance
- Demonstrate influence management skills within matrixed organizations
2
Experience For Senior Marketing Campaign Manager Resume
- Working with creative (internal and agencies) to ensure we are executing effectively and meeting requirements from all channels
- Copywriting skills to help create one off requests
- Clear, concise online writing skills for web, email and landing page copy
- Technical skills and understanding of the pieces that make up a successful digital campaign and how that process is executed
- Proven marketing experience in the software industry
- Experience with Brand awareness/perception and customer experience marketing
- Sound verbal, numerical and reporting analytical skills
- Able to effectively communicate (verbal and written) ideas with cross-functional team and external agencies to drive agenda
- Measuring marketing program effectiveness and recommending creative and strategic changes and roll outs
3
Experience For Regional Marketing Campaign Manager Resume
- Demonstrate an understanding of ad-serving platforms, ad tagging, testing, tracking, QA and troubleshooting
- Understand marketing metrics, budgeting and estimates, benchmarking and measuring effectiveness
- Strong expertise working with marketing automation tools, including Eloqua, Salesforce, and landing page platforms
- Professional experience in marketing communications, demand generation, field marketing, channel marketing, preferably in high-technology
- Experience planning and executing customer acquisition campaigns, along with end-to-end reporting performance and business impact
- Experience in creating and managing marketing projects and campaigns
- Experience working at a marketing agency, or with an in-house marketing team
4
Experience For Direct Marketing Campaign Manager Resume
- Able to build strong relationships with regional marketing teams to ensure seamless integration between corporate and regional marketing activities
- Develop and own regular reports on marketing effectiveness using Excel, third party analytics tools, CRM data
- Hands-on online advertising experience with a track record of hitting targets and positive-ROI
- Experience in identifying target audiences, and creating digital campaigns that engage, inform and motivate prospects to take action
- Experience in B2B marketing, marketing communications, creative services
- Leads the development of strategic and tactical marketing plans with a strong focus on recruiting and direct to client or prospect campaigns
- Execute highly effective marketing activation programmes for brand to deliver commercial goals aligned to Winning Formula
5
Experience For VP-marketing Campaign Manager Resume
- Experience in social media, search engine marketing, lead nurturing
- Preferably 5+ years of successful marketing communications experience in a similar role
- Proven track record of successful development and implementation of revenue generating, lead generation programs
- Experience and understanding of sales processes in a B2B channel driven environment
- Some experience in developing lead generation programs (e.g. e-mail nurtures, webinars, roundtables, digital, mailers, content syndication)
6
Experience For Portfolio Marketing Campaign Manager Resume
- Evaluate customer research, market conditions, and competitor data to support the creation and delivery of effective marketing campaigns
- Experience working with cross functional teams in a high-growth enterprise software company
- Experience working in a geographically distributed team environment and in international education is advantageous
- Experience using Google Analytics, or similar web analytics platforms
- Experience working within an ad agency or in-house creative department
- Experience using project management software/tools
- Act as an ombudsman for questions on campaign priorities, responsibilities, resources and timing
- Experience with project management or marketing resource systems
7
Experience For Integrated Marketing Campaign Manager Resume
- Experience with campaign measurement via marketing automation reports, Google Analytics and Adwords, SEO and social media analytics
- Strong business acumen with data driven decision making
- Strong project management, planning, and organizational abilities
- Marketing campaign development experience
- Knowledge and experience with digital marketing campaigns
- Experience with CRM and marketing automation software
- Collate, analyse and validate contact data to ensure the right audiences are targeted with the right messages at the right time
8
Experience For Push Marketing Campaign Manager Resume
- Experience as a researcher, writer, or blogger
- Ensure all campaigns and programs have detailed schedules, priorities, and deliverables
- Similar B2C marketing experience
- Proven success at driving growth through lead generation
- Experience using marketing, campaign, and sales performance metrics to actively manage and optimize digital marketing programs and campaigns
- Ambitious go-getter with a high capacity to multi-task and prioritize
9
Experience For Mobile Marketing Campaign Manager Resume
- Continuously monitor and report the execution of plans and measure effectiveness
- Partner with data management teams to conduct data mapping exercises as various systems are integrated to optimize the customer experience
- Work collaboratively with digital experience team and lead relevant team members in execution of strategies and plans
- Knowledge of and experience with Adobe or Google Analytics, Data Management Platforms, Tableau or other data visualization software
- Adapt to a fast-paced organization and manage multiple priorities
10
Experience For Senior Digital Marketing Campaign Manager Resume
- Experience in B2B inbound marketing
- Hubspot certification or equal experience using Hubspot or equivalent systems
- Experience using Google Analytics and Adwords
- A clear understanding and successful experience with SEO best practices
- Experience in campaign metrics
- Deliver strong campaigns that capitalise on key events, such as Cheltenham, Grand National, World Cup 2018 amongst others
- Provide regular updates on campaign development and effectiveness
- Experience in the life science industry
List of Typical Skills For a Marketing Campaign Manager Resume
1
Skills For Digital Marketing Campaign Manager Resume
- Strong tracking and analytics skills, Excellent copywriting and content development skills
- Exceptional written and verbal skills as well as strong presentation skills
- Strong interpersonal capabilities with strong written and verbal communication skills
- Excellent interpersonal, communication, negotiation and team working skills
- Strong team player able to effectively drive collaboration, think and plan strategically with a bias toward execution
- Excellent organisation, self-motivation and time management skills
2
Skills For Senior Marketing Campaign Manager Resume
- Flexible team worker, positive motivated attitude, strong organizational skills
- Strong interpersonal skills at all organisation levels
- Strong relationship & supplier management skills
- Strong interpersonal, project management, organizational skills
- Excellent communication, presentation, project management and critical thinking skills
3
Skills For Regional Marketing Campaign Manager Resume
- Experience in Advertising, Demand Generation or Campaign Management with experience developing and
- Proven working experience in digital marketing in an enterprise B2B high tech company
- Strong knowledge of storage marketing and solution/application marketing – 5 years direct or related experience
- Strong and proven capability to deliver Marketing and Brand campaigns and initiatives
- Proven experience leading high visibility projects
- Strong marketing experience within professional services
- Influence at all levels of the company, working effectively with poise and executive maturity
- Work on and track multiple projects, driving ideas from concept to completion through superior organizational and project management skills
- Extensive project planning skills, able to handle multiple project simultaneously
4
Skills For Direct Marketing Campaign Manager Resume
- Presentation skills with the ability to produce and deliver first class professional documents
- Superior analytical and problem-solving skills, demonstrating the ability to understand key performance drivers
- Experience in delivering effective digital campaigns at a B2B level
- Demonstrated ability to manage multiple projects, programs and priorities in a fast paced, dynamic environment
- Experience in the financial services and regulatory industry strongly desired
- Proven hands-on experience with marketing automation systems
- Effectively manage multiple projects simultaneously and fulfill projects that cover a range of related marketing tasks
- Familiarity with key marketing metrics – solid analytical expertise. Knowledge and experience of CRM campaign testing strategies utilized in direct channels
5
Skills For VP-marketing Campaign Manager Resume
- Strong demonstrated ability to strategize, manage, and execute efficiently are key and attention to detail is paramount
- Marketing experience across all customer touchpoints and channels including digital, phone and mail
- Experience developing, implementing, and managing integrated marketing campaigns
- Experience developing key messaging themes, identifying target audiences, and guiding the optimal mix of channel tactics and content
- Manage day-to-day relationships with agencies, including setting agendas and priorities and ensuring that timelines are met
- Experience of working in marketing and/or publishing
- Demonstrated working knowledge of cross channel marketing elements including
6
Skills For Portfolio Marketing Campaign Manager Resume
- Demonstrable experience of developing and delivering campaigns as part of a wider marketing plan
- In a marketing role, preferably in partner marketing with experience in running targeted outbound sales campaigns
- Experience as typically acquired in agency with digital campaign marketing, email marketing, online advertising & content creation
- Experience in B2B demand and field marketing, leading and managing campaigns
- Agency, publisher, or retail digital marketing and advertising experience
- Two (2) years' experience working with a marketing automation platforms and CRM tools (preferably Marketo and Salesforce)
- Two (2) years experience working with a marketing automation platforms and CRM tools (preferably Marketo and Salesforce)
7
Skills For Integrated Marketing Campaign Manager Resume
- Marketing (or other Operation) experience, supporting clients
- Experience in marketing with at least 2 years focused on digital marketing/social media
- Demonstrated ability to lead and motivate, while maintaining and building positive business relationships and partnerships
- Proven success in driving results-oriented marketing programs across media, routes to market, and regions
- Strong knowledge of B2B marketing and channel/alliance marketing
- Experience managing multichannel marketing campaigns
- Proven track record in developing & delivering successful campaigns with demonstrable ROI
- Experience in and understanding of core aspects of B2B product/service marketing,
- Experience with closed loop marketing and the ability to build and execute marketing strategies that make an impact on sales pipeline
8
Skills For Push Marketing Campaign Manager Resume
- Experience working with a field sales organization and supporting a dedicated segment and/or product line
- Extensive experience working on a variety of marketing campaigns from start to finish
- Experience working with at least one business intelligence/reporting tools (Business Objects, Cognos, SAS, MicroStrategy, Tableau)
- Career progression, mentorship and up-skilling in a supportive, dynamic and innovative team
- Opportunity to collaborate with experience marketing professionals across the global business
- Social media, website and e-marketing experience would be an advantage
- Experience in marketing communications across a broad spectrum of media
- Delivers excellence in integrated multichannel marketing services and programs through effective partnerships with multiple stakeholders
9
Skills For Mobile Marketing Campaign Manager Resume
- Experience of managing relationships with key stakeholders
- Experience in managing cross-media campaigns (online and offline) within a digital media / ecommerce organization or similar agency background
- Experience and success interfacing directly with the client without supervision
- Experience in Campaign Management, Digital Media/Ad Ops, or Ad trafficking
- Marketing experience in fast-paced environment
- Digital marketing/social media experience with large retailer, multi-brand company and/or agency
- Marketing and brand experience
10
Skills For Senior Digital Marketing Campaign Manager Resume
- B2B, product/service and segment marketing experience
- Hospital revenue cycle management marketing experience helpful
- Robust technical ability and email marketing platform experience
- Proven track record of successful product marketing launches
- Work to agreed targets for all activities and track outcomes to enable effective reporting and measurement of return on investment (ROI)
- Demonstrated ability to work independently, anticipate risks/issues, resolve problems without complete information
- Experienced campaign marketing professional who excels in innovative thinking, strategic marketing planning and impeccable execution
List of Typical Responsibilities For a Marketing Campaign Manager Resume
1
Responsibilities For Digital Marketing Campaign Manager Resume
- Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including marketing brief process; offer fulfillment, internal communications to the field
- Experience of working effectively with sales teams, with relationship/stakeholder management skills
- Best in class project management skills and experience in developing, presenting, executing, measuring and optimising campaigns
- Strong planning, assessment, organization and problem solving skills
- Experience with Salesforce and Marketing cloud, together with some basic design package skills
- Excellent teamwork and collaborative skills along with ability to partner with internal teams
2
Responsibilities For Senior Marketing Campaign Manager Resume
- Proven experience in delivering best in class sales support programs with quantifiable results
- Excellent blend of analytical ability with a strong proactive approach, great attention to detail, and problem-solving ability
- Proven marketing experience in a B2B environment
- Proven ability to build and maintain strong relationships with client facing teams
- Strong knowledge of investment products, including fixed income strategies highly desirable; as well as strong background in macroeconomics
- Ensure Sales team is enabled effectively in order to be able to act on the marketing outcomes
- Solid understanding of all aspects of database marketing operations, data practices, reporting, marketing data management and data quality
- Experience developing targeted digital campaigns using marketing automation
3
Responsibilities For Regional Marketing Campaign Manager Resume
- Experience in a startup environment and/or applying a startup mentality to marketing campaigns: theorize, prototype, gather feedback, build, launch, measure
- Guide internal and external creative teams to develop winning assets that are effective advertising, legally compliant and on brand
- Leverage prospect and client insights to develop effective marketing campaigns and content that drive engagement during an extended sales cycle
- Experience with running campaigns for lead generation, nurturing, customer cross/upsell, and more
- Experience working across, or having exposure to a number of geographic markets globally
- Experience managing translations, advertising agency and/or production house
- Digital marketing and/or branding experience (or related field)
- Experience of using data, and analytics to drive better ROI measures toward building digital campaigns
- Relevant experience in Marketing, Banking or related field
4
Responsibilities For Direct Marketing Campaign Manager Resume
- Demonstrated success in leading complex direct marketing projects to completion on-time and on-budget in a fast-paced, complex environment
- Experience in retail banking and investment product marketing
- Experience with direct mail, digital, events, creative production, and advertising campaigns
- Promote campaigns across social media channels. Develop effective social ad campaigns to generate leads and nurture prospects and optimize based on performance
- Manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
- Experience with one or more of the following marketing automation systems required (Pardot, Marketo, Silverpop, Unica, Eloqua)
- Previous campaign management experience, including content creation, programs development, and sales enablement
- Experience managing multi-channel campaigns for multiple products
5
Responsibilities For VP-marketing Campaign Manager Resume
- Proven ability to interpret and communicate financial concepts both verbally and in writing
- Experience in marketing automation tools such as Silverpop, Marketo, Eloqua, Hubspot, UNICA
- Identify and implement effective processes and procedures for accomplishing work
- Develop plans that are thorough, realistic, and effective in meeting goals
- Experience using digital channels (Programmatic, Display, Web, Job Boards, Offline and Email) to launch and optimize campaigns to meet business goals
- Experience in defining success metrics/KPIs
6
Responsibilities For Portfolio Marketing Campaign Manager Resume
- Experience in high-tech, ABM, B2B campaign design, integrated marketing, and demand generation
- Experience with CRM and Marketing Automation systems; Salesforce and Marketo is preferable
- Experience with ABM and behavioral targeting strategies
- Provide strategic thinking and be operationally strong to drive execution
- Maintain a strong understanding of the competitive landscape
- Have strong knowledge of how email marketing works and advance knowledge of CRM platforms
- Keep calm under pressure and prioritize large workloads while maintaining a high level of attention to detail
- Campaign (including email) management experience
7
Responsibilities For Integrated Marketing Campaign Manager Resume
- A resourceful team-member, with the ability to work independently, demonstrate initiative and balance multiple projects simultaneously
- Actively champion brand initiatives cross functionally through project team meetings and PMB process to ensure timely and excellent market implementation
- Demonstrate GSK values and leadership of self expectations
- Demonstrated efficiency with vendor management
- Demonstrated excellence in creating and executing strategies that drive demand through digital channels
- Produce effective web content and marketing campaign assets
- In digital marketing and campaign management experience
8
Responsibilities For Push Marketing Campaign Manager Resume
- Liaising with the wider UK/IE and International marketing team to bring together specific expertise & channel plans into integrated campaigns
- Partnering with Sales Enablement on continuous training, setting go-to-market within each solution environment – Product, Partner and Promotion
- Understanding of marketing metrics and funnel analytics to optimize existing campaigns as well as advise team on best strategies to drive demand
- Understanding of relationship marketing
- Interfacing with sales and marketing executives
- Marketing automation and CRM data cleanliness and lead management and enforcement of pipeline reporting best practices
- Taking ownership of key marketing campaigns
9
Responsibilities For Mobile Marketing Campaign Manager Resume
- Ensuring marketing campaigns are delivered on time and within budget
- Reporting campaign results to senior management and explaining variances
- Working understanding of all required lead generation platforms and channels
- Creating & briefing the media & creative agencies as well as t Campaign Mhe internal teams
- Analysing and evaluating activity to inform future campaigns and enable continuous improvement
- Driving significant pipeline from focused joint partner marketing campaigns around SMB, MM and Enterprise accounts and key partners
- Driving proactive campaigns, partner engagement, training, promotions, incentives and success measurements
10
Responsibilities For Senior Digital Marketing Campaign Manager Resume
- Delivering regular reports of campaign results, including web analysis and evaluation of KPIs and maintain regular measurement of the ROI of campaigns
- Collecting data to inform new campaigns and the evaluation of existing campaigns
- Highlighting performance areas (or lack thereof) and working with stakeholder groups to remedy
- Delivering marketing campaigns and communications to grow the business and retain our customers
- Scoping and assisting with development of innovative value-add campaigns
- Managing and auditing Mercer’s NZ’s social media channels for Consumer Brands
- Understanding communication theory and the marketing practices
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