Manager Loyalty Marketing Resume Sample
Stella Stracke
81879 Verla Station,
Detroit,
MI
+1 (555) 115 5967
Work Experience
Manager, Loyalty Marketing
09/2015
-
PRESENT
San Francisco, CA
- Define Macy’s Plenti loyalty offer strategy in partnership with the marketing effectiveness team, analytics and merchandise marketing partners to maximize ROI while staying within budget constraints
- Develop robust offer test plan to drive innovation, measure offer’s effectiveness in acquiring new loyalty members, driving incremental customer value, and identify optimal offers calendar
- Manage birthday card fulfillment process and inventory for members of the Geoffrey’s Birthday Club program
- Develop and manage Geoffrey’s Birthday Club budget which include monthly invoice processing and actualizing against forecast
- Analyze program KPI’s and deliver trends and recommendations to management
- Strategic thinker with strong communication, analytical and problem solving skills
- Manage the cross-functional effort to drive growth through a private label credit card program, and integrate loyalty initiatives into all marketing programs
- Manage Returns’ field engagement programs across all countries
- Manage Returns call center operations – all escalations as well as education and training
Manager Loyalty Marketing
09/2011
-
07/2015
Phoenix, AZ
- Manage and enhance all technology and vendor platforms supporting Loyalty initiatives
- Continually seek new program benefits and innovations and coordinate implementation
- Develop and track program and platform key performance metrics and budget compliance
- Lead creative efforts that lead to optimal engagement between the brand, the program and our internal and external customers
- Partner with Analytics team to drive insights that impact program success and core segment growth
- Manage Returns program for Mexico and Latin America – develop benefits and communications specific to that region
- Act as “voice of the field” when evaluating new benefits or programs
- Manage Returns-related Medallia metrics and programs to enable property-level continual improvement
- Partner with Training department to develop continual education that reaches GEM, GM, RVP, FSD, and Owner
Manager, Loyalty Marketing, Regional
02/2005
-
04/2011
San Francisco, CA
- Develop ongoing Returns property-level engagement
- Manage innovation projects to add or enhance Returns benefits
- Represent Returns in cross-functional projects that affect Returns business across the company
- Support call-center and guest/member services in Returns member escalations
- Oversees the policies, procedures and structure of TrueBlue as well as the day-to-day management of the program. Continuously evaluates the structure and offerings of TrueBlue and suggests and implements any necessary changes based on rigorous quantitative and qualitative analysis
- Manages the TrueBlue Mosaic program and ensures delivery of the Mosaic experience across the travel ribbon
- Develops loyalty marketing campaigns to drive loyalty to JetBlue, enhance the customer experience and grow lifetime customer value and profitability
- Develops and executes tactics that increase engagement in the TrueBlue program and reduce attrition of existing members
Education
California Miramar University
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong PC skills including MS Word, Excel, PowerPoint and Chinese character input
- Strong interpersonal skills, including the ability to influence without authority and natural propensity for leadership
- Strong Excel & PPT skills
- Strong analytical skills with ability to leverage data to create effective offers and promotions
- Strong organizational skills, attention to detail and sense of urgency
- Outstanding level written and verbal communication skills. Ability to act as a change agent and to inspire others around an idea or vision
- Prior experience in lifecycle marketing required
How to write Manager Loyalty Marketing Resume
Manager Loyalty Marketing role is responsible for analytical, reporting, training, travel, modeling, digital, research, design, credit, finance.
To write great resume for manager loyalty marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager Loyalty Marketing Resume
The section contact information is important in your manager loyalty marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager Loyalty Marketing Resume
The section work experience is an essential part of your manager loyalty marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager loyalty marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager loyalty marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager Loyalty Marketing resume experience can include:
- Maintains domain expertise of the loyalty space both within and outside of the airline industry and rigorously benchmarks JetBlue’s loyalty program versus competitors
- Excellent communications and organizing skills. Well organized, manage projects and priorities with on time, on budget delivery
- Partner with modeling team to properly implement testing agenda. An understanding of what constitutes a valid test is crucial
- Two (2) years of experience managing projects or leading teams
- Strong practical knowledge of Loyalty Industry including best practices, competitive landscape, emerging trends, strategic partnerships
- Experience in coordinating multi-functional Marketing initiatives
Education on a Manager Loyalty Marketing Resume
Make sure to make education a priority on your manager loyalty marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager loyalty marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager Loyalty Marketing Resume
When listing skills on your manager loyalty marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager loyalty marketing skills:
- Solid manager of people, with experience developing and retaining high-performing talent
- Experience in loyalty or retention marketing, with a strong bias towards consumer digital
- Demonstrates strong sense of urgency
- Highly energetic and demonstrates ability to coordinate multiple projects and competing priorities
- Business acumen, works effectively in professional collaborative, international environment with cross-functional teams
- A strong understanding of direct marketing principles, Internet-based consumer behavior and online to offline consumer behavior
List of Typical Experience For a Manager Loyalty Marketing Resume
1
Experience For Manager, Loyalty Marketing Resume
- Keep abreast of loyalty market and competition; bring insights to team and use to inform strategy
- Suggests and evaluates new ways to engender customer loyalty and leads roll-out of any new initiatives
- Works closely with colleagues in IT, Revenue Accounting and Customer Support to ensure the proper functioning of the program and delivery of member customer service
- Collaborates closely with the Manager of Loyalty Marketing Partnerships to ensure that the loyalty strategy and loyalty partnerships strategy are aligned and mutually supportive
- Manages the loyalty budget (both cost and revenue forecasts) and the P&L of TrueBlue
- Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples
2
Experience For Senior Manager, Loyalty Marketing Resume
- Comprehension of loyalty program space
- Build relationships and work across all levels and influence with impact
- Available for occasional overnight travel 10(%)
- Manage cross-functional effort to drive growth through a co-brand and private label credit card program, and integrate loyalty initiatives into all marketing programs
- Help develop a strategy to drive acquisition in both channels as well as improve the retention and reactivation rates of current cardholders
- Act as the key liaison between Williams-Sonoma and Alliance Data
- Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives, in order to create loyalty initiatives that meet both financial and brand-building goals
3
Experience For Manager, Loyalty Marketing, Regional Resume
- Communicate results and present insights to brand partners and Executive Leadership
- Partner with Consumer Insights to deeply understand Loyalty member motivators and behaviors to drive program enhancements
- Track competitive activity and industry trends
- A reputation for attention to detail in a fast-paced and deadline driven environment
- Manage proactive and reactive retention efforts for members in all phases of the renewal lifecycle
- Manage the omni-channel contact streams for both new and expiring/expired members, including email, direct mail, telemarketing, digital, social & mobile campaigns
4
Experience For Associate Manager Loyalty Marketing Resume
- Responsible for all campaign elements including providing strong creative/copy direction to the Visual Communications team, as well as managing the print fulfillment, email and digital vendor relationships
- Work with Analytics team to ensure all campaign level reporting is accurate and meaningful
- Formulate ideas on how to drive new member registration, activation and retention rates
- Responsible for annual budget build, campaign expense management and monthly accrual/true-up process
- Interpret survey data, make recommendations on improvements, and collaborate with Contact Center and Customer Service to remediate issues
- Partner with global regions to leverage best practices and share learnings
List of Typical Skills For a Manager Loyalty Marketing Resume
1
Skills For Manager, Loyalty Marketing Resume
- Marketing/loyalty marketing experience
- Work closely with marketing teams across retail brands to ensure alignment with brand equity, voice and storytelling priorities
- Four (4) years of loyalty marketing experience
- Experience using web analytics tools (Adobe Analytics, Google Analytics)
- Excellent command of written and spoken English and Chinese (including Putonghua)
- Passion for improving the guest experience
2
Skills For Senior Manager, Loyalty Marketing Resume
- Self-motivated and directed with experience working in a fast paced, team-oriented, collaborative environment
- Three (3) years of airline, loyalty, finance or marketing experience
- Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint
- Manage multiple competing priorities in a fast-paced environment
- Strong attention to detail and organization; ability to deliver under deadlines with high quality
- Understanding of, or desire to understand, numerous systems, tools, and databases employed to support and evolve the Staples Rewards program
3
Skills For Manager, Loyalty Marketing, Regional Resume
- Work is completed sitting at a desk or table with intermittently standing, bending, crouching and stooping
- Creative mindset of continually thinking and presenting new ideas on how to enhance Marketing's impact on the business
- Manage day-to-day new member onboarding process and program, ensuring all marketing campaigns and collateral are properly executed
- Oversees existing and new loyalty agreements with partner airlines, developing and optimizing mutual accrual and redemption programs
- Track record and success delivering retention and loyalty improvements for a consumer brand in retail, service, financing or hospitality
- Loyalty program marketing -- partner with the brand marketing teams to execute day-today
- 1:1 owned marketing -- partner with the brands to execute targeted 1:1 marketing
- Support development and ongoing measurement and reporting of program KPIs
- Support the creation of ongoing enhancements to loyalty program and rewards, ensuring feasibility, ROI, strategic value and usability
4
Skills For Associate Manager Loyalty Marketing Resume
- Leverage data-driven insights to enable optimal marketing communications to different customers at the right time with the right message
- Self-starter who performs well with appropriate supervision and has a track record of producing results
- Manage personalized marketing efforts to drive traffic, sales, and consumer retention for Levi’s loyalty program across channels
- Drive business strategy, budget development, execution and reporting of Rewards program ( > $6B sales)
- Support partnership development and ongoing engagement for the loyalty program across various categories
- Build and execute reporting and dashboards to constantly monitor the health of the program and develop insights for future program enhancements
- Collaborate with partners to build campaigns that drive loyalty marketing goals
5
Skills For Manager, Loyalty Marketing, Asia Pacific Resume
- Develop, maintain and execute Loyalty marketing calendar
- Manage budget & invoicing
- Present performance data and insight to full Marketing team
- Structures and designs any needed analyses and work closely with the Marketing Analytics team to help guide analysis
- Perform financial modeling on an ad hoc basis as needed to support the loyalty program
- Collaborate regularly with merchants, marketing, creative, finance, external partner and cross-channel representatives
- Partner with digital marketing teams to help improve retention and reactivation rates
6
Skills For Senior Manager, Loyalty Marketing Offers Resume
- Overnight travel is required up to 20% of the time
- Progressive B2C marketing experience with a focus on CRM (customer relationship management) and post-secondary education in business or a related field
- Experience developing and executing multi-channel marketing campaigns
- Cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training
- Knowledge of and experience using SQL, Tableau and Spotfire
- Retention marketing experience in a fast-paced, multi-channel retail environment
- A proven ability to translate analytic data into strategic idea
7
Skills For Senior Manager Loyalty Marketing Resume
- A demonstrated ability to successfully drive business results
- Experience at another multi-channel retailer
- Loyalty Marketing Expertise: Knowledge of customer loyalty and engagement strategies, tactics, tools and production
- Strong communication and interpersonal skills; team-orientation, with an affinity for influencing and working across functions and levels in a dynamic environment
- Innovative, results-oriented, strong customer-centric outlook
- Clarify objectives, design analyses to answer the business question, interpret findings and package into easy to understand, actionable recommendations
8
Skills For Manager Loyalty Marketing Resume
- Experience managing and forecasting a large budget
- Experience in the customer/loyalty marketing space
- Partnership Marketing experience required
- Excellent analytical abilities, rigorous attention to detail and bias for customer-centric planning
- Strong collaborative spirit, and relationship-builder both internally and externally
9
Skills For Manager, Loyalty Marketing Resume
- Proven ability to develop business cases, communicate and gain consensus on business development initiatives
- Makes recommendations or decisions that usually affect the entire unit/division
- Work consists of moderately complex procedures and where basic analytic ability is required. Problems are solved by selecting from choices defined in work policies and procedures
- Able to read reference materials and obtain information. Prepares letters and/or reports, following policies and procedures. Able to operate various standard office machines
- External communication with others is minimal. Requires ordinary tact and courtesy
- Manage budget > $100M
- Collaborate across the business to bring the vision to life (i.e. Data/Analytics, Technology, Legal, Brand Marketing, Digital Marketing, Store Operations, Customer Service, etc.)
- Collaborate with CRM team to build strategies to drive program engagement throughout the customer journey
10
Skills For Senior Manager, Loyalty Marketing Resume
- Build test & learn strategies to enhance the program’s value for partners
- Optimize rewards mix/inventory to drive customer loyalty
- Perform periodic and post-campaign KPI analyses to inform the business and shape future strategies
- Partner with BI, Field, Brand, and Tech to successfully implement a new Loyalty Rewards Pilot and Program at R+F
- Collaborate closely with Loyalty Vendor to deliver best-in-class solution, while decreasing costs and improving efficiency across all loyalty program initiatives
- Strong background of cross-functional project leadership, especially in technology-related projects
- Partner with Field & Research teams to identify existing Consultant loyalty marketing best practices & create a feedback loop
- Partner with brand & creative teams to create engaging Loyalty content for program launch and ongoing customer engagement
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