Marketing Associate Manager Resume Sample
Sallie Spinka
74565 Jacobi Ridge,
San Francisco,
CA
+1 (555) 951 6681
Work Experience
Marketing Associate Manager
08/2015
-
PRESENT
New York, NY
- Own end to end process of content production to campaign execution across multiple consulting practices, consulting themes and across the required industries
- Work with members of the Consulting External marketing team, consulting practice and other leads, broader marketing communications team and other areas of the Accenture business
- Drive the conception, design, resourcing, implementation and measurement marketing programs below
- Format content deliverables POVs, snackable, digital, client stories once marketing leads have approved content and secured sign off with the business
- Work with the consulting marketing leads on the process of getting social out to market digital requests and .com page
- Work with industry and geo internal communications teams to raise the profile of our content with our people in our communications vehicles and on internal social media
- Work with the consulting marketing leads to process and secure sign off with the business for external awards
Digital Marketing Associate Manager
02/2008
-
02/2015
San Francisco, CA
- Compile document industry facts and figures that can be used in content, opportunity centric marketing
- Manage monthly scorecard metrics and pull through stories for consulting content to be used for leadership monthly review
- Consultancy Service to Business Units
- Contribute to the Marketing and Communication plan and strategy to increase the reputation and position of our brand in the market and to drive consideration across our different targets: clients, recruits, influencers and employees
- Lead and execute the corporate communication activity plan, including events, sponsorships, digital marketing campaigns, institutional relations, branding, awards, etc
- Development of contents based on our main business initiatives and drive new tactics to reach out to our targets
- Capacity to design disruptive communication programs aligned with Accenture strategic priorities
- Strong strategic vision and excellent written skills to generate and package campaigns, contents and messages with a multichannel approach to reach our different targets
- Strategy and Analytics support to Corporate Marketing Lead and Marketing and Communications Director
Field Marketing Associate Manager
08/2005
-
10/2007
Chicago, IL
- Develop and present campaign learning’s to broader Marketing and Digital Media partners
- Own the overall strategy and day-to-day execution of email for three of POPSUGAR’s verticals
- Experience in digital consumer marketing, editorial, public relations or communications. Email marketing experience required
- Excellent copywriting skills with an editorial or campaign portfolio to prove it
- Strong analytical skills and facility with Excel, Omniture/Google Analytics
- Strong passion for and grasp of women's online lifestyle media
- Fluency with email performance metrics and the concepts of A/B testing and subject line testing
- Superior attention to details and deadlines
Education
University of Phoenix - Greenbelt Learning Center
2001 - 2005
Bachelor's Degree in Business
Professional Skills
- Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (Spanish and English required)
- Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (English and Spanish)
- Strong proven Strategic thinking and analytical skills and ability to turn complex data into hypothesis and make simple and clear business recommendations
- Excellent relationship building, listening and influencing skills
- Solid trade marketing experience in Consumer Goods companies, with demonstrated experience focused in Modern Channel/ Retail
- Strong skills in digital media planning and analytics
- Strong copy-writing, creative and project management skills
How to write Marketing Associate Manager Resume
Marketing Associate Manager role is responsible for planning, marketing, collaboration, digital, research, reporting, analytics, analytical, telecom, retail.
To write great resume for marketing associate manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Associate Manager Resume
The section contact information is important in your marketing associate manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Associate Manager Resume
The section work experience is an essential part of your marketing associate manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing associate manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing associate manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Associate Manager resume experience can include:
- Influence others, and through strong organizational skills, handle increasing levels of responsibility
- Solid trade marketing and/or agency experience
- High level expertise of organization and project/program management skills
- Developed negotiation and interpersonal skills
- Experience managing online customer acquisition / search marketing campaigns for a fast growing, entrepreneurial company
- Experience supervising search marketing teams
Education on a Marketing Associate Manager Resume
Make sure to make education a priority on your marketing associate manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing associate manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Associate Manager Resume
When listing skills on your marketing associate manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing associate manager skills:
- Prior experience leveraging shoppers and customer’s insights to develop innovative and effective Trade marketing programs
- Proven marketing and communications planning and execution skills
- Proven leadership/management skills within a corporate setting
- Excellent analytic, planning and organizational skills
- Strong communication skills in a multi-cultural environment
- Good time management skills and the ability to thrive in a fast-paced start-up environment
List of Typical Experience For a Marketing Associate Manager Resume
1
Experience For Digital Marketing Associate Manager Resume
- Project management skills and necessary drive
- Strong experience and passion for building and managing agency relationships
- Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation
- Experience in successfully launch new products and manage a product portfolio
- Directs less experienced staff and leads project teams
2
Experience For Trade Marketing Associate Manager Resume
- In partnership with colleagues, develop and maintain a strong content pipeline, working closely with agencies and in-house creative teams
- Write effective business briefs inclusive of marketing plans and strategies for external agencies
- Experience working with agencies or vendors
- Effective stakeholder management of key business relationships. I.e. Segments, IT and Channel owners
- Interested in or experience in food & beverage
3
Experience For Field Marketing Associate Manager Resume
- Translate the Water+ brand agenda into Foodservice-specific priorities, tools and plans that drive value for company, customer and consumer
- Proven ability to quickly and easily adapt to organizational and business changes
- Mandatory social media channel professional experience: LinkedIn, Twitter, Instagram, Slideshare and YouTube etc
- Experience with Google Analytics and Google AdWords
- Experience with Shopify, or similar ecommerce solution
- Experience with Basecamp, or similar cloud project management platform
- Experience with digital asset management and product information management systems
- Develop techniques to manage all the details associated with running simultaneous marketing campaigns within the operational marketing program
4
Experience For Email Marketing, Associate Manager Resume
- Assists Product Manager in determining list pricing for all assigned products via thorough competitive analysis, market trends, etc
- Lead digital data analysis, KPI measurement and evaluation in market, optimizing in market and feeding results and recommendations into the global team
- Create Trade Marketing presentations and sell sheets for the US and Canada Sales teams, including customized programs per customer/channel
- Influential, proactive, and forward-thinking marketer who understands business, shoppers, brand and channels while challenging the status quo
- Out-of-the-box thinker who is constantly searching for new and creative ways to communicate and interact online
- Familiarity with the workflow for content creation and marketing
5
Experience For Lifecycle Marketing Associate Manager Resume
- Influence the brand’s activation to make sure it is being translated in store and at top customers
- Ensure that all the Sales/Customer insights are incorporated into the company’s planning process
- Channel Planning and Execution
- Brand Stewardship and Merchandising Innovation
- Liaise with Sales team & the BATM Manager to determine competitive pricing and promotional activities of a product category
- Team up with local Brand Activation team to work on relevant assets to develop supporting materials for specific categories
- Direct management responsibility for the Training Communications team
- Creates, implements and measures internal/external communication plans as it relates to our training initiatives
6
Experience For Accenture Digital Global Marketing Associate Manager Resume
- Contributes to strategic decision making
- Expert knowledge of written communications and communication planning
- Integrate precision marketing tactics into paid media strategy with clearly defined KPIs to maximize brand/category performance
- Manage tool budget and return on investment (ROI) for the specific Trade Marketing activities
- Support Shopper & Trade Marketing Senior Manager in all related campaign activations
- Passion for executing with excellence, attention to detail in a fast pace environment
7
Experience For Marketing Associate Manager, Metro DC Resume
- Be accountable for the delivery of differentiated and disruptive marketing programs for Accenture in Hungary
- Establish and develop relationship with the Country Managing Director and Business Units Leads (and other members of the Leadership Team)
- To be self-motivated have propensity to work hard, especially in the learning period
- Have interest in understanding technology
- Analysis, review and report on all digital marketing activity and translate anecdotal or qualitative data into recommendations and insights
- Plan and coordinate ad promotion calendar for multiple brands
8
Experience For Marketing Associate Manager Client & Industry Marketing Resume
- Develop ideas for customized campaigns based on target segmentation
- Maintain knowledge of the social landscape and trends
- Promote Accenture’s entry level initiatives and key messages
- Provide insight to channel/regional strategy for specific channels / customers
- Executes strategy as appropriate
- Market, Shopper and Channel insights
- Financial and Supply Chain Management
9
Experience For Search Engine Marketing, Associate Manager Resume
- The ultimate objective is to increase sales and profitability of business to drive sustainable growth
- Supports with the long-term development strategies for product categories
- Collaborates and give feedback related with slow movers’ products (SKUs rationalization)
- Helps with ideas to improve product category to maximize visibility at shelf and in different retail format
- Works with more than one category
- An analytical mind with a strategic ability
- Market, Shopper, and Channel Insights
- Oversees and evaluates direct reports to ensure department goals are met
10
Experience For UK Employer Brand Marketing Associate Manager Resume
- Develops key messages to drive engagement
- Leads, initiates ideas and actions on cross-functional teams
- Presents concepts and final work product to senior executive leadership
- Works with high level of independence
- Function strategically and work with others across the enterprise
- Assist in the formulation of marketing strategies and tactical execution including pricing, selection or market segments for special emphasis, promotional and advertising support of sales, and specifying the necessary product characteristics
- Assist in regular review of markets and products to identify promising opportunities for creating separate product businesses and specialized professional areas
- Participates in conventions and professional exhibitions to maintain company image and remain aware of product requirements and new market opportunities
List of Typical Skills For a Marketing Associate Manager Resume
1
Skills For Digital Marketing Associate Manager Resume
- Strong Cross-functional project leadership and collaboration skills
- Has strong and flexible interpersonal skills for interactions with internal and external stakeholder with ability to develop and cultivate relationships
- Have proven communication and presentation skills as well MS office proficiency
- Expert budget management and financial reporting skills, including budgets with multiple funding sources, vendors and deliverables
- Experience delivering digital marketing campaigns and driving strong performance on social channels
- Proven experience leading and collaborating within cross-discipline teams and agency partners
- Strong expertise and experience in marketing and communication areas
- Solid experience of media planning and campaign evaluation
- Demonstrated knowledge and experience managing paid social media tactics
2
Skills For Trade Marketing Associate Manager Resume
- Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
- Demonstrated experience with consistent delivery of high quality work
- Effectively manage numerous projects simultaneously and work collaboratively with employees in a wide variety of positions within the company
- Work effectively across functional groups and independently with minimal supervision
- Strong and overall business acumen and good knowledge of Accenture’s areas of business and overall business strategy
- Product management experience or sales experience
3
Skills For Field Marketing Associate Manager Resume
- Demonstrated leadership through past work experience and extra-curricular involvement
- Advanced analytical skills and ability to solve highly strategic and difficult business problems
- Marketing tech experience
- Experience working with traditional marketing concepts, marketing strategies, product promotion, market analysis, and forecasting is desirable
- A seasoned B2B marketing professional with 8 or more years' experience in developing IMC (integrated marketing communications) strategies and plans
- Experience in integrated marketing program management and execution, particularly client and opportunity centric marketing programs
4
Skills For Email Marketing, Associate Manager Resume
- Marketing experience in relevant fields (brand, agency, marketing tech)
- Strong working knowledge of programmatic buying practices and DSP landscape
- Significant experience and understanding across breadth of core marketing fundamentals
- Experience in marketing, advertising, promotions, digital, media, and/or design
- Strong communication, presentation and story-telling abilities with an understanding of and ability to influence stakeholders
- Equivalent Trade Marketing and Category experience on a business with global or international exposure, working in a matrix environment
5
Skills For Lifecycle Marketing Associate Manager Resume
- Good understanding of Accenture’s business and overall business strategy
- Work highly cost effective, manageing small budgets to get high results
- Able to influence local leadership team within a large, matrixed organization through relationship building and strong executive-level presence
- Experience in professional services and/or business to business marketing
- Strong working knowledge of the social media platforms
6
Skills For Accenture Digital Global Marketing Associate Manager Resume
- Strong attention to detail, while not losing sight of the big picture
- Experience managing online content strategy, messages, design and UX to drive online engagement
- Experience and knowledge of analytics, understanding of digital KPIs and campaign optimisation based on data driven insights
- Experience in e-commerce and digital marketing
- Experience with Amazon including Seller Central and Brand Registry
- Experience with Mailchimp, or similar email marketing platform
- Experienced with Google Analytics, Google AdWords, Bing AdCenter and Yahoo Gemini
- Experience in pricing strategies and guardrails
7
Skills For Marketing Associate Manager, Metro DC Resume
- Strong decision-making, with a bias for action
- 5 – 7 years of marketing, communications and/or public relations experience is required
- Advanced experience using Microsoft suite and SharePoint
- Experience with Microsoft Office Suite, SharePoint and website content management tools
- Identifying and understanding the drivers of an increasing and decreasing P&L
- Drawing insights from consumers and being their voice in product, packaging, or communication development
8
Skills For Marketing Associate Manager Client & Industry Marketing Resume
- Understanding of the competitor marketplace and Accenture’s positioning amongst peers
- Partnering with agencies in the creation of brand positioning and communication strategies
- Leading consumer promotions, events, and marketing programs
- Leading operationalization of annual brand operating plans
- Evaluating return on investment of different marketing campaigns
- Pricing and Trade Fund Guidance
- Developing social and digital campaigns through insights to execute digital strategies and plans
- Working closely with sales to develop and communicate portfolio plans to the sales organization
9
Skills For Search Engine Marketing, Associate Manager Resume
- Developing strategies for new innovation launches and concept development
- Dealing and solving unexpected problems
- According to Tmall SEO, adjust key words search, improve the browse rank in the category
- Specialties: branding and corporate Identity, events, relationship management, experiential marketing, marketing, direct marketing, digital marketing
- Create multiple adverts and split testing across multiple advert group Ad-Copy Testing (AB-Testing)
- Responsible for managing website site analytics, monitoring performance, and working closely with global teams to ensure best practice
10
Skills For UK Employer Brand Marketing Associate Manager Resume
- Work with Marketing Manager and Consumer Response Specialist on tracking and customer service for Amazon and ecommerce sites
- Work with Marketing and Supply Chain team on ecommerce pricing strategy
- Support Sr. Marketing Manager in the briefing, evaluation and presentation of communication materials that support business goals
- In-depth knowledge social media platform animation, emerging trends and marketing opportunities
- Technically creative and savvy – leverages marketing automation and campaign management tools to implement innovative marketing campaigns
- Expertise in media planning from targeting to measurement
List of Typical Responsibilities For a Marketing Associate Manager Resume
1
Responsibilities For Digital Marketing Associate Manager Resume
- Develops and maintains product line technical expertise and contacts with key surgeons and customers of product responsibility by observing surgery, attending medical/scientific meetings, presentations, and seminars while gathering competitive information
- Work in international company and strong interpersonal skills
- B.A. or B.S. in marketing or sales equivalent experience
- Good in both spoken and written Mandarin Chinese and English
- Assist in story development, writing and editing copy for a variety of digital communications
2
Responsibilities For Trade Marketing Associate Manager Resume
- Implement marketing and communications efforts adhering to agreed timelines and manage expectations with various stakeholders around the world
- Develops and manages assigned budgets for administration and marketing activities of the products that are assigned to this responsibility
- Interpret long-form marketing content and translate into pithy social posts and online content that inspires and motivates our target audiences
- Plan, manage, implement and optimise high impact digital marketing campaigns and strategies tied to business goals
- Provide strategic program planning and design, general management, quality control, and optimisation across all owned, earned and paid channels
- Manage core website presence ensuring a differentiated and impactful market presence that showcases our full portfolio of services and client offerings
3
Responsibilities For Field Marketing Associate Manager Resume
- Liaise with global marketing colleagues to identify suitable new channels and platforms
- A track record of taking business projects from concept to delivery
- Thrive on working in a busy, deadline driven environment
- Own end to end process of marketing campaign production and execution across the organization
- Track the performance of telesales channels and deliver necessary reporting requirements to monitor sales and upsell performance
- Increase marketing focus at the preference and purchase end of the market lifecycle to help fuel business growth
4
Responsibilities For Email Marketing, Associate Manager Resume
- Assist in the creation and execution of the Salesforce for Marketing message and program across the entire company
- Knowledge of SEM, SEO, Paid Social, Affiliate and Email Marketing
- Familiarity with emerging digital platforms
- Analyzes budget variances and recommends corrective actions
- Helps support market research activities to analyze and identify market needs and issues. Aids in evaluating existing product lines in light of those changes and works with Product Manager to develop line simplification strategies when appropriate
- Helps coordinate and direct conversion and upgrade opportunities in customer accounts. This can include placement, removal, maintenance, and in-service product
- Communicate both orally and in written form with a clear and concise manner. Desire and willingness to make business presentations
- General knowledge of medical device business including the science, products (Zimmer and competitors), research and commercialization process, manufacturing, marketing, and sales
- Own all major digital projects and activation in line with respective US Brand Manager and Global Digital team
5
Responsibilities For Lifecycle Marketing Associate Manager Resume
- Lead the social media and community management strategy to ensure evian implements the right tactics and programs to increase our relevance and share of voice in the US
- Influence the development of the global digital plans based on local needs
- Manage the external social media agency and media agency on the day-to-day by
- Work closely with the sales team from all channels (Grocery, Convenience, Away From Home) and the Marketing team to develop best in class trade marketing strategies aligned with brand objectives and sales revenue targets
- Identify and develop necessary visibility tools including point of sale, racks, fridges and all Danone Waters of America (DWA) tools to increase brand presence, market share and improve customer satisfaction
6
Responsibilities For Accenture Digital Global Marketing Associate Manager Resume
- Lead visibility tool program development including agency briefing, tool production management and efficient delivery in the North American market
- Manage brief and design processes with the objective to have the most innovative selling tools in the market
- Forecast, track, animate and report post-mortem analysis on visibility tool implementation
- Collaborate and lead cross functional communication with the Sales teams, Sales Strategy team and Marketing team in support of trade marketing initiatives across US and Canada
- Lead industry trade show management in USA and Canada
- Seek and assess input from the leadership team on local image strategy and programs
- Ensure all local image programs are appropriately resourced and then executed
7
Responsibilities For Marketing Associate Manager, Metro DC Resume
- A drive to own things and deliver them with minimal guidance; be someone who enjoys & thrives in autonomy
- Be prepared to work flexibly and travel in your responsible region
- Oversee the operational marketing program. This consists of the simultaneous execution of all operational marketing campaigns (approximately 3-10+ campaigns at one time), as they mature from test and learn into ongoing campaigns (monthly, quarterly, annual, or other frequency) to meet associated budget, campaign sales and response targets
- Develop and track each campaign’s schedule of activities and deliver all campaigns within tight timelines and budget
- Communicate with internal and external resources to execute tasks associated with delivery. Manage unexpected issues with vendors or other challenges associated with executing campaigns, either internal or external to organization
- Manage final approvals - lives, data, logos, images – ensure quality and accuracy of information reaching customers
- Analyze performance of campaigns to find areas to improve each campaign
8
Responsibilities For Marketing Associate Manager Client & Industry Marketing Resume
- Develop and implement ideas to enhance/improve performance of campaigns – i.e. marketing automation tools, variable messaging, new/different channels, enhanced creative or copy, refined target market etc
- Leading Tmall and JD store management and achieve annual target, including store decoration, optimization, daily operation, store traffic and conversion rate improvement
- Leading products maintenance and update to increase the store attraction
- Make monthly, quarterly, annual marketing promotion planning, execute and summarize
- Monitor and analyze daily operation data (UV, PV, transaction, bounce rate, conversion rate etc.) in order to improve the promotion results and increase sales revenue
- Very good in planning of online performance marketing and ecommerce solutions
- Min. 2-3 years experience in operating a Tmall, JD or other online platform, familiar with rules, regulations, processes of Tmall and JD
- Understand big data and how to leverage data to run Tmall and JD store
9
Responsibilities For Search Engine Marketing, Associate Manager Resume
- If understand electronics industry is better
- Assist in developing a full spectrum of integrated marketing and communications activities and in their implementation across a variety of channels and vehicles, including: internal, external, digital, social, etc
- Manage site updates and enhancements
- Create and maintain publication schedules and editorial calendars for delivery of relevant and timely content
- Maintain brand consistency (message and visual) across channels
- Collaborate with a small team of marketing and communications colleagues and partner with Corporate Citizenship program team members to help achieve shared objectives and goals
- Establish and sustain relationships with external vendors/partners to result in favorable networks to support the current and future goals of the organization
10
Responsibilities For UK Employer Brand Marketing Associate Manager Resume
- Liaise with colleagues to develop and deliver a pipeline of digital and social media content for Accenture in Ireland for our online presence (Accenture.com) social media channels and email marketing campaigns
- Drive better performance, manage, review and update content on digital and social channels
- Driver better performance for Accenture across earned and paid search
- Drive a social/digital influencers programme for Accenture Ireland
- Eager to team work
- Transversal leadership, ability to drive, influence, embark on cross functionally
- Challenge the status quo, think out of the box, question what has been done and propose new alternatives towards goals
Related to Marketing Associate Manager Resume Samples
Associate Director, Marketing Resume Sample
Work Experience
• Strong presence with ability to command respect through exercise of sound business judgment and clear decision-making
• Identify, cultivate and maintain long-standing relationships with national and regional Respiratory KOLs, speaker bureau faculty and advisors
• Act as the p...
Professional Skills
• Depth of Marketing Knowledge over at least...
• Strong skills in MS office suite as well a...
• Strong organizational and time management ...
Marketing Associate Resume Sample
Work Experience
• Experience with Microsoft Office, particularly MS Excel
• Affinity with IT, social media and software
• Good proficiency in the English language verbal and written
• Strong analytic skills, result driven, with eye for quality
• St...
Professional Skills
• Excellent communication skills, detail ori...
• Excellent writing skills, including strong...
• Excellent verbal and written communication...
Marketing Insights Manager Resume Sample
Work Experience
• Marketing analytics, market research and consumer insights experience
• Acts as the center of expertise and knowledge of secondary market data (predominantly IMS audit data), being the main contact point for the organization’s secondary market data needs
• Collaborates cross-...
Professional Skills
• Statistical analysis skills for marketing ...
• Proficiency in Microsoft Office Suite - St...
• Engage with senior management – strong com...
Marketing & Advertising Resume Sample
Work Experience
• Related experience including brand, marketing, advertising and communication principles and practices in a multi-media environment, including thorough knowledge of media (both traditional and emerging)
• Strong business acumen with the ability to translate business goals into marketing, advertising...
Professional Skills
• Strong strategic planning skills and prove...
• Strong planning skills and proven experien...
• Strong leadership qualities and sound judg...
Senior Digital Marketing Resume Sample
Work Experience
• Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials
• Planning, development and execution of Corporate and national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, ...
Professional Skills
• Clear and effective written and verbal com...
• Strong numerical and analytical skills wit...
• Strong Excel skills, experience with manag...
Specialist Digital Marketing Resume Sample
Work Experience
• Experience managing large-scale, high-volume paid search campaigns for well-established online company, preferably in a lead gen capacity
• Experience with Google Analytics, specifically how it can be leveraged to inform SEM decisions
• Experience being involved in CRO projec...
Professional Skills
• Proven experience in project management; s...
• Strong written and verbal communication sk...
• Demonstrated ability to work well with mul...