Marketing Insights Manager Resume Sample
Ignacio Nader
622 Green Shore,
Boston,
MA
+1 (555) 632 0336
Work Experience
Marketing Insights Manager
12/2016
-
PRESENT
Los Angeles, CA
- Marketing analytics, market research and consumer insights experience
- Acts as the center of expertise and knowledge of secondary market data (predominantly IMS audit data), being the main contact point for the organization’s secondary market data needs
- Collaborates cross-functionally and with the countries in driving insights-based marketing strategy development & executions
- Serves as the voice of the Doctor and Patient, and provides Local/Regional perspective to support the development of regional marketing strategies and initiatives
- Establishes and drives a culture of HCP and Patient based performance evaluation to improve ROI on marketing investments
- Responding to research requests from the sales and marketing teams for RFP’s and presentations, including syndicated runs and marketplace & industry information
- Exceptional communication skills (written and verbal) along with strong creative storytelling skills
Senior Marketing Insights Manager
09/2012
-
07/2016
New York, NY
- Knowledge of print and digital research tools (MRI, Ad Measure, AAM, PIB, comScore, Omniture, etc.)
- Primary research skills
- Be the objective consumer and customer expert and ensure that marketing teams take into account consumers and their needs, both current and future, in their plans
- Translate research and information across sources into actionable insights
- Design and execute global qualitative and quantitative exploratory and evaluative research Translate Marketing objectives into appropriate methodologies
- Experience across a broad range of research categories and models
- Research specialist experienced in all facets of quantitative and qualitative research (e.g., sample design, survey design, budget management)
- Experience in customer surveys, research, and analysis, as well as measurement principles in consumer research
Marketing Insights & Analysis Manager
12/2006
-
05/2012
Phoenix, AZ
- Capable of and confident in giving presentations to a variety of audiences
- Proven analytical and deductive reasoning skills; able to translate findings into meaningful strategies
- Critical thinker who is constantly looking for ways to evolve the capabilities of the team
- Previous experience teaching research techniques to employees
- Excellent use of personal computers and software typically used in market research including Microsoft Office Suite
- Extensive experience with SPSS and advanced statistical knowledge
- Multi task and prioritize projects, while working independently
- Intermediate level skier/snowboarder
- Some travel to mountain resorts required
Education
Ave Maria University
2000 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Statistical analysis skills for marketing purposes (customer segmentation, targeting and profiling, digital attribution, econometric modelling, multivariate and A/B testing)
- Proficiency in Microsoft Office Suite - Strong organizational, communication and presentation skills
- Engage with senior management – strong communication skills
- Proven experience of dealing with and influencing senior management
- Manage overlapping projects and effectively prioritize tasks to account for deadlines
- Proven experience of working with multiple data sources and metrics
- Experience working with customer segmentation models including descriptive and predictive models
How to write Marketing Insights Manager Resume
Marketing Insights Manager role is responsible for research, analytical, modeling, compensation, retail, finance, integration, mac, reporting, design.
To write great resume for marketing insights manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Insights Manager Resume
The section contact information is important in your marketing insights manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Insights Manager Resume
The section work experience is an essential part of your marketing insights manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing insights manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing insights manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Insights Manager resume experience can include:
- Strong interpersonal skills with demonstrated ability to influence outcomes and communicate data based insights content to general audiences
- Strong communication and presentation skills, with the ability to influence and advise executive leadership
- Demonstrated problem solving with experience providing practical business insights from data sets
- Experience, with 3+ years of work experience in data analytics
- Stakeholder management/engagement and change management, great interpersonal skills
- Project management skills are mandatory
Education on a Marketing Insights Manager Resume
Make sure to make education a priority on your marketing insights manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing insights manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Insights Manager Resume
When listing skills on your marketing insights manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing insights manager skills:
- Messaging efficacy; using market research and other mechanisms to track HUMIRA’s positioning and overall promotional effectiveness in the IBD market
- Experience developing management level reporting
- Experience in data mining, statistical analyses and predictive modeling
- Experience in analysing customer behaviour
- Delivering strategic insights to drive new consumer account growth while optimizing marketing investments
- Utilize primary and secondary research to uncover insights, including concept testing, name testing, message testing, and creative ad testing
List of Typical Experience For a Marketing Insights Manager Resume
1
Experience For Senior Marketing Insights Manager Resume
- Experience across a broad range of qualitative, online, digital and quantitative research techniques
- Provide support for key financial processes: 5 year strategic plan (gaming landscape forecasts, digital trends), greenlights, annual operating plan
- Act as the primary point of contact for all marketing- related reporting (is this individual
- Seek to evolve and enhance measurement in all areas of gaming and apps, in particular
- For retail market games sales data, working with the external service provider, other researchers, and internal partners, to ensure we get the most accurate data
- Assess new measurement tools (App Annie features, Canalys competitors, etc) and investigate new opportunities for using existing tools (including applying any industry or Disney best practices) to provide new insights to the business
- Lead digital consumer research projects from beginning to end to inform strategy and development from concept to post-launch: marketing assets & positioning, target audience, post-launch analysis
- Share gaming and mobile insights and expertise across The Walt Disney Company group
2
Experience For Marketing Insights & Analysis Manager Resume
- Be a key member of syndicated initiatives to better measure the digital gaming market (UKIE insight group, Ipsos GameTrack, GSD)
- Play a key role in EMEA Disney Interactive Research & Analytics team, working with others to integrate relevant data and tell cohesive insight stories for games and apps
- Takes part in projects that apply offline and online data to model customer profiles and allow marketing campaigns to better commission suitable prospects
- Supply internal stakeholders and agency partners with insights on consumer-facing concepts or assets
- Build relationships with key marketing partners to best anticipate insight needs
- In Brand Management, Market Research or Advertising is desired
- Manage a research budget
- Fast learner, achieve power-user status on multiple tools quickly
3
Experience For Marketing & Customer Insights Manager Resume
- Manage the Customer Satisfaction and Loyalty Survey process including guiding frontline colleagues how to follow up on customers’ responses, tracking follow up quality (support cluster colleagues)
- Works independently and able to drive global initiatives and processes across a region
- Execute, promote and develop a set of WW surveys, as well as promote local ones across channels to listen to the voice of customers in specific steps of the lifecycle and/or in occasion of experiences (i.e. when purchasing, experiencing a service, claims…)
- Understand and measure all periods of the customer acquisition funnel from awareness to transaction
- Conduct deep dive analysis on shopper behavior across the web and SOA enterprise platforms
4
Experience For Senior Manager, Consumer Insights & Marketing Resume
- Measure and communicate digital behavioral trends across customer touchpoints such as websites (Subaru.com and Retailer Websites), mobile, paid / organic search, display media and affiliates.Identify and prioritize testing opportunities
- Extract actionable insights through both qualitative and quantitative research and provide optimization recommendations for future execution
- Manage and synchronize with partners across the ad ops spectrum including Data Management Platforms, Demand Side Platforms, Ad Servers, Analytics providers, Tag Management, Affiliate Networks, Bid Management Tools
- Work with SOAIT Data Science team to define and manage data inputs needed for the business
- Act as the liaison for the connection into IT business systems
- Serve as the point of contact for marketing campaign owners and Agency Integration Team on assigned projects, seeking to understand business questions and identify knowledge gaps
- Present to stakeholders the insights and recommended strategies and actions resulting from marketing research
5
Experience For GSS Advertising Insights Visualisation & Marketing Narrative Manager Resume
- Ensure all marketing communications and advertising fit within the brand personality and brand tone
- Partner with Enterprise Research & Insights to guide research, articulate objectives, and research stimuli
- Provide strategic input on creative briefs and monitor creative development
- Delivers quarterly Market Overview & Brand Performance reports, dashboards to regional & country leadership team
- Understands and interprets a range of available secondary market data to uncover HCP and Patient trends
6
Experience For Marketing Performance & Insights Manager DC Resume
- Recommends & designs primary market research plans against business objectives, timelines and budget for the regional/local markets
- Selects and evaluates external research suppliers and negotiates key research contracts
- HCP and Patient insight generation and application and contribution to Best Practice
- Collaborates with & supports Global Market Insights on strategic global projects within the area of market insights
- Maintain an objective point of view that is customer centric and data driven
7
Experience For Product Marketing Insights Manager Resume
- Leverage full value from Nielsen sales data/Homescan for the Senior Management and Brand Marketing teams, managing the regular reporting process and carrying out additional ad hoc and advanced analysis
- Econometric analysis of the key drivers of sales (RB brands and our competitors) across a range of brands, performance modelling and forecasting using Nielsen data and a range of supplementary secondary sources. Dashboard development to display brand KPIs
- Work with the UK Health Media team to manage the delivery of Nielsen Marketing Mix (MMX) projects to enable us to get the most out of marketing spend. Ensuring delivery on time and budget
- Advise the UK Health CI team on the design of quantitative research projects and advanced analysis of outputs to ensure maximum ROI on all key projects e.g. factor, correlation and regression analysis
- Management of syndicated data providers including Nielsen and thought leadership in relation to data strategy across Nordics, Ireland, Australia and New Zealand
- Excellent communicator and adept story teller
- Highly effective project manager
8
Experience For Marketing Performance & Insights Manager Resume
- Recruitment and management of temporary resource to support large-scale projects on an ad hoc basis
- A highly commercial and agile team player
- Assertive relationship manager with gravitas and diplomacy required to manage relationships with external data suppliers (IRI/Nielsen), business partners (media agencies) and internal clients (media and marketing teams, Global CMI)
- Enjoy working in a dynamic environment
- Stay apprised of best practices and ensure knowledge is shared appropriately with the team
- Responding to briefs and proactively mining the data for insight and opportunity, blend CRM and behavioural data, and where possible, traditional research datasets to glean customer insights that can drive better optimized, efficient and effective marketing communications
9
Experience For Marketing Insights Manager Resume
- Manage and coach direct reports, guiding them to improved performance through continuous training and development. Guide and monitor the team on Insights so that the overall calibre and performance of the team meets corporate expectations and requirements
- · SQL experience
- Knowledge of Retail Grocery Food Industry
List of Typical Skills For a Marketing Insights Manager Resume
1
Skills For Senior Marketing Insights Manager Resume
- Data visualization skills and ability to present technical solutions to non-technical audience - Good understanding of marketing research, current tools, methods and applications
- Excellent organisation capabilities, ability to prioritise effectively and work under pressure on short deadlines
- Strong verbal and written communication skills and the ability to clearly communicate research results and conclusions in written reports and presentations
- Strong project management skills, able to implement multiple projects simultaneously within time and budget constraints
- Strong team player with ability to effectively listen, contribute and influence
- Able to demonstrate a strong passion for our brands
- Communicates clearly, concisely and effectively, both orally and written
- Collaborates effectively and builds positive relationships with business partners
2
Skills For Marketing Insights & Analysis Manager Resume
- Designing and delivering weekly, monthly and quarterly read outs on national and local program effectiveness
- Working closely with strategic analytical partners to ensure that growth scorecards, dashboards and models are aligned with North East market priorities
- Influencing without authority proven track record
- Strong Analytical mindset and critical thinking with the ability to help solve problems and formulate data–centric points of view for marketing business owners
- Act as a Marketing business partner to develop a strong understanding of business processes, procedures, projects, and goals
- Marketing research experience including a combination of primary and secondary research
3
Skills For Marketing & Customer Insights Manager Resume
- Strong understanding of database architecture and the management / synthesis of data distributed across multiple systems (Microstrategy and SQL)
- Collaborate with the area Director to the definition of consumer priorities KPIs across channels and assure their monitoring
- Some experience with overseeing the development or improvement of complex database systems
- Analytical capabilities & Experience with translating market data into business opportunities
- Previous experience in data driven marketing and/or customer insights is required are mandatory
- Previous experience in data driven marketing and/or customer insights is required
- Experience in category management/ marketing desirable
4
Skills For Senior Manager, Consumer Insights & Marketing Resume
- Strong analytical, conceptual, and problem solving abilities
- Experience with multi-touch attribution as well as digital and offline acquisition channels
- Highly motivated self-starter with strong leadership qualities
- Comfortable with a fast-paced environment and changing business priorities
- Presenting findings and recommendations to marketing owners and leaders
5
Skills For GSS Advertising Insights Visualisation & Marketing Narrative Manager Resume
- Passionate and knowledgeable about the marketing business domain knowledge including recent trends on digital marketing
- Works in partnership with regional Business Development & Marketing colleagues in assessing new opportunities, using available secondary market data
- Advanced quantitative reasoning, including mathematical and statistical ability
- Manages secondary data subscription, data suppliers and deliverables including ensuring data integrity, and alignment of market definition
- Broad understanding and experience working with digital marketing technologies including Google Analytics, Google Big Query, DMPs, targeting/digital optimization marketing platforms
- Experience managing at least 1 or 2 direct reports
- Translate technical concepts to a broad group of marketing stakeholders
- Ensure systematic, periodical data reporting
- Proficient in data analysis leading to actionable insights
6
Skills For Marketing Performance & Insights Manager DC Resume
- Act as an advisor to CCM&B as the knowledge expert for customer and marketing datasets that exist within CCM&B
- Deep understanding of market and customer drivers
- Design holistic in market measurement and learning plans that explain the incremental impact of media spend on core success metrics and KPI’s
- Identifies, reviews secondary data sources to complement existing secondary market data subscription
- Manages supplier/agency relationships from proposal generation through analysis and reporting
- Collaborates with Global Market Insights team in delivering insights for the region
- Conducts in-house market research in collaboration with local marketing and sales teams
- Supports strategic projects of regional office beyond market insights, driving value-added initiatives to the regional office and countries
- Confident and comfortable working in a cross-functional environment
7
Skills For Product Marketing Insights Manager Resume
- Liaise with UK Senior CI Manager and UK Financial Controller to support the annual business planning process with both ad hoc and continuous analysis
- Handle concurrent projects with attention to detail and accuracy
- Design and develop a set of reports to meet business needs to better know consumer omni-channel behavior and improve targeting, monitor and measure the impact of consumer initiatives
- Liaise and work with the company areas (retail, merchandising, e-business, store performance, strategic projects …) to ensure that consumer reporting, views and mentoring is consistent with company area’s needs
- Ensure consumer analysis/reports on demand on the basis of company areas requests
- Collaborate with Demand Manager, MIS, Innovation and WW to assure that data capture, enrichment, monitoring are consistent with WW guidelines and are consistent with consumer knowledge objectives in order to provide actionable insights
- Contribute to the evolution of company analytics capabilities (tools)
- Contribute to the selection of third parties contact databases
8
Skills For Marketing Performance & Insights Manager Resume
- Expert in Excel, Web analytics tools / platforms (Google Analytics, Dyanamic Tag Management)
- Travel 15% of time
- Acting as a trusted advisor to business partners within the North East’s marketing organization on market insights, market research, growth trends and performance insights
- Previous experience in market research in a related field, ideally having experience in using research techniques and a variety of methodologies (primary, secondary; qualitative and quantitative approaches)
- Excellent interpersonal skills and capability to build productive relationships across the business and all levels of management as well as with external researchers and customers
- Experience in an Insights/Research function within the adult beverage or CPG industries
- Apply and summarise market research in order to produce valuable strategic business insights and actionable results
- Proactive, results oriented, flexible approach to work
- Influence at the senior management level
9
Skills For Marketing Insights Manager Resume
- Drives deliverables to execution with full accountability
- Support the team in developing plans that prevent or mitigate issues and transform them into opportunities, all while building processes and systems to enhance operational excellence and drive continuous improvement
- Responsible for analysing overall performance of customer level data-driven marketing across CCM&B, service ad-hoc insight requests, and develop visual insight dashboards and reports in conjunction with digital analytics, market research and marketing operations areas across the team
- Manage and maintain all standards and governance around the use of customer data within CCM&B, ensuring compliance with company policies and legal frameworks. Responsible for keeping an aligned view on definitions of customer attributes, within a data dictionary consumable by marketing teams
- Continiously identify new customer data points that could be used for marketing purposes and align on priorities with marketing team. Work with technical teams to ensure they are defined and available within customer data platforms and marketing technology for insight and activation in marketing campaigns
- Implement/execute initiatives effectively and with fiscal responsibility
- Experience in or working closely with Marketing, Sales, and Business Unit Leadership
- Previous experience working with FMCG/OTC sales and media data with big brands
10
Skills For Senior Marketing Insights Manager Resume
- Experience of our main syndicated data sources (Nielsen/IRI) a big advantage
- Data visualization – experience of Powerbi or Tableau advantageous
- Experience with Foodservice Distribution Channel
- Experience with visualization, preferably a Tableau Zen Master
- Experience with SQL, Excel and statistical data analysis
- Leverage overall learnings to develop strategies that improve advertising effectiveness
- Experience in pharmaceuticals and/or OTC
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