Marketing / Campaign Analyst Resume Sample
Abdiel Becker
3412 Haylee Junctions,
Phoenix,
AZ
+1 (555) 435 3678
Work Experience
Senior Marketing Campaign Analyst
10/2015
-
PRESENT
Los Angeles, CA
- Strong problem solving skills in order to move toward a project’s successful completion
- Creation, distribution, and presentation of reports on the performance of BMO Harris’ marketing initiatives
- Partner with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
- Review Campaign selection specifications and ensure complete understanding of campaign goals and requirements as outlined by Direct Marketing Manager
- Know and manage campaign business rules for a portfolio of campaigns
- Develop custom/advanced SQL queries and Adobe workflows to extract and organize data, create lists, forecast audience sizes, formulate solutions / recommendations, etc. for each campaign as outlined in the selection specifications
- Audit results for each step using SQL queries directly against the CRM database to ensure selection is accurate
- Ensure quality control checks are executed at each step of the campaign
- Ensure all internal and external files are delivered, processed and retained or disposed of as needed for the campaign
Marketing Campaign Analyst
07/2009
-
09/2015
Los Angeles, CA
- Understand the marketing program and backend measurements in order to accurately capture campaign history for event reporting
- Automate triggered campaigns and QA regularly to ensure they are running correctly
- Leverage analysis results to help provide insights and recommendations for improving Hyatt Loyalty’s email campaign program
- Experience with statistical modelling of results to drive enhanced decision-making
- Advanced skills in data extraction and manipulation
- Build and optimise Sky’s Irish Direct Customer campaigns
- Solid understanding of Relational Database Management Systems
Marketing / Campaign Analyst
06/2005
-
02/2009
Dallas, TX
- Experience creating operational, campaign or business reports
- Provides explanations and information to others on the most complex issues. Motivates and inspires other team members
- Build and meet project time lines and manage delivery commitments with proper communication to management
- Work within cross - functional teams, using data and analytics and technologies to drive decisioning
- Campaign Build and Execution (80%) Finalize campaign requirements with Marketing team. Receive and QA any external data files Build campaigns in IBM Campaign Execute campaigns ensuring 100% error free work. Troubleshoot any potential campaign issues
- Campaign Design and Strategy (10%) Consult with the Campaign managers to confirm and finalize marketing campaign requirements. Determine data sources required to meet campaign specifications. Translate marketing campaign requirements into campaign targeting/selection rules
- Campaign Results Analysis (10%) Support ad hoc campaign performance analyses with Marketing team. Work with the Marketing team, Email team, and Print vendors to resolve any data issues
- Experience in database marketing, marketing analytics, and/or data mining
Education
Grand Valley State University
2001 - 2005
Bachelor's Degree in Statistics
Professional Skills
- Strong communication and presentation skills to convey complex concepts and analyses effectively at various levels of detail
- Strong database skills, Advanced Microsoft Excel experience is essential
- Advanced Microsoft Excel Skills with strong Access and PowerPoint experience
- Client service oriented with strong analytical skills
- Excellent communication and inter personnel skills
- Other skills / experience desirable for the role
- Strong spreadsheet skills (preferably both Excel and Googlesheets)
How to write Marketing / Campaign Analyst Resume
Marketing / Campaign Analyst role is responsible for excel, marketing, database, retail, microsoft, finance, training, refining, reporting, design.
To write great resume for marketing / campaign analyst job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing / Campaign Analyst Resume
The section contact information is important in your marketing / campaign analyst resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing / Campaign Analyst Resume
The section work experience is an essential part of your marketing / campaign analyst resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing / campaign analyst responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing / campaign analyst position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing / Campaign Analyst resume experience can include:
- Strong experience understanding data structures and analyzing data from a business perspective
- Demonstrated Campaign management experience working with non-technical marketing professionals
- Prior SAS, SQL, or related coding experience
- Analytic and problem-solving skills with an attention to detail
- Strong Google Analytics and Google AdWords experience required
- Proficient in Microsoft Office Suite with intermediate skills in Excel
Education on a Marketing / Campaign Analyst Resume
Make sure to make education a priority on your marketing / campaign analyst resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing / campaign analyst experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing / Campaign Analyst Resume
When listing skills on your marketing / campaign analyst resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing / campaign analyst skills:
- Translate between the business and technical communities. Strong communication and presentation skills Expert in MS Suite (Excel, PowerPoint, Word)
- Strong level of experience in planning, executing, and evaluating multi-channel campaigns
- Demonstrated experience working with SQL and with extracting and manipulating large datasets for analysis purposes
- Strong experience measuring the performance of print and digital marketing campaigns
- O Strong experience measuring the performance of print and digital marketing campaigns
- Above average skills in communication, logical thinking, and marketing
List of Typical Experience For a Marketing / Campaign Analyst Resume
1
Experience For Marketing Campaign Analyst Resume
- Hand-on experience of advanced campaign management tools (Adobe Campaign or similar) and good knowledge of campaign best practices
- Experience of executing social and Digital campaigns, working with Digital Marketing Platform(s)
- Experience using analytical and CRM tools (ideally FastStats)
- Builds strong relationships with business partners and leaders to provide thought partnership on metrics and visualizations
- Omniture/ Site Catalyst and digital media experience
- Experience with analytical tools SQL or SAS
- Identifies, locates and extracts data from a variety of sources for use in reporting, analysis, and statistical modeling
- Have the ability to build & implement campaigns ensuring continual test and learn to achieve performance improvement
2
Experience For Digital Marketing Campaign Analyst Resume
- Deep understanding and practical application of business metrics and financials
- Economics, Statistics, Finance, Marketing and Market Research degrees also considered
- Works to define campaign performance metrics and design measurement plans
- Monitors the performance of campaigns and compares against past benchmarks
- Strategizes and helps to schedule multi-screen campaigns
- Provides strategic insight and optimization recommendations for peak campaign performance
- Serve as subject matter expert throughout the organization on available marketing campaign performance data from internal and external sources. Extract data from internal and external sources and work closely with marketing team to plan for campaign execution including optimization of performance over multiple delivery channels and media
- Learn to use Adobe Campaign to create and manage campaigns
- Translate strategy from Media teams into Adobe Campaign
3
Experience For Senior Marketing Campaign Analyst Resume
- Understand database structure and data manipulation via queries, filters etc
- Manage/assist with other LOB campaigns
- Tests, analyzes and problem solves data issues to ensure data integrity and provide technical support for end users self-service BI tool
- Participates in analytical investigations aimed at answering specific business problems using data with an emphasis on recommending actionable solutions based on insights
- Develops and maintains automated reports for daily consumption using specific formatting and presentation guidelines
- To help develop a best-practice framework for the development and delivery of targeted outbound marketing campaigns, across regions and product sets
- Collaborates and provides support to multiple departments to ensure the business intelligence, analytic, and reporting needs are met with technology, architecture, processes and tools
4
Experience For Marketing Campaign Analyst, VP Resume
- Documents data definition and report sources and for all reports
- To manage the use of, and development of, our marketing automation tools and content management systems (integrating with Fiserv corporate stakeholders where necessary)
- To work closely with sales to align quarterly and campaign-based sales targets to marketing activities, and deliver guidance and clear reporting to sales and marketing management to improve that alignment
- To work with the broader product, sales and marketing organizations to identify topics and key hooks for demand gen. activities, and to then support the production of great content for same
- To help to shape our content for digital channels, and provide insights into ongoing ways to enhance marketing messages and delivery
- Develops/manages automated reports for daily consumption using specific formatting and presentation guidelines
5
Experience For Lead Marketing Campaign Analyst Resume
- To help coordinate the best use of marketing dollars for demand generation activities, both inbound and outbound
- Leads analytical investigations aimed at answering specific business problems using data with an emphasis on recommending actionable solutions based on insights
- Develops models (predictive and classification) for a variety of business issues
- Provide governance & structure for content performance measurement
- Work with a broad range of cross-functional collaborators to establish & report on business impact metrics for content
- Respond to ad hoc requests for content or campaign performance metrics
- Experience in B2B marketing, preferably demand gen and/or content marketing. B2B general marketing analytics including paid media, email, web, etc., knowledge in B2B email programs, SFDC and Marketo programs
- Develops insightful, timely and accurate dashboards and ad-hoc reporting for campaign management
- Highly adaptable, open to change, & comfortable in high-growth environments
6
Experience For Marketing / Campaign Analyst Resume
- Proficient in Google Sheets, Slides, & Docs
- Proficient in Salesforce, Marketo, & Google Analytics
- Develops insights and strategies to measure and drive customer acquisition, retention and reactivation
- Consolidates customer insight from multiple sources including Market Research, eMail campaign analytics and Digital/Social Marketing to develop comprehensive reporting
- Identifies potential and existing issues with data quality and support Database Insights Manager on resolution; and
- Execute and manage all acquisition campaign reporting, i.e. Lead Generation Monthly Report
- Leverage Excel, media mix tools, including OptiMine, Tableau, DOMO, etc., for omni-channel analysis
- Point person for email and direct mail models. Partner with cross-functional teams to build more accurate DSNP models by updating audience indicators
- Conduct deep-dive acquisition channel analysis, i.e. response and lead rates YOY, MOM and weekly by market for each channel
7
Experience For Marketing Campaign Analyst Resume
- Support customer segmentation process, collecting analyzing, integrating and reporting relevant data (qualitative and quantitative) to deliver enhanced customer segmentation and targeting for the Dual Special Needs audience
- Builds and executes marketing campaigns
- Interfaces closely with internal teams for project management and scheduling
- Interprets business requests into campaign data requirements
- Optimizes process, campaigns, workflows to improve efficiency and increase output
- Coordinates campaign deliverables to internal and external end users; and
- Design, build & deliver campaigns through SQL Server and the Adobe suite
- Strong communication and interpersonal skills, able to clearly articulate business requests with agencies as well as manage a diverse network of internal stakeholders
- Translate business requirements into technical specifications and back again
8
Experience For Digital Marketing Campaign Analyst Resume
- Able to take ownership of tasks and work on own initiative
- Collaborate with stakeholders from around the business to ensure that campaign generated insight is relevant to business requirements
- Utilize internal and external data sources to achieve greater understanding about customers and opportunities. Initiate recommendations to manager and/or lines-of-business to enhance data set (third party, primary & secondary research, etc.)
- Create and manage reports, dashboards and templates
- Proficiency in Microsoft Office (Excel, Word, Powerpoint, etc.) is required
- Responsive to client’s requests
9
Experience For Senior Marketing Campaign Analyst Resume
- Familiarity with Databases and/or SQL
- Familiarity with Databases and / or SQL
- Work on a variety of projects at once, with multiple stakeholders
- Highly detail-oriented and intellectually curious
- Interact cross-functionally and with third party vendors
- Masters of Business Administration, MBA
10
Experience For Marketing Campaign Analyst, VP Resume
- Manage a project from inception to completion
- Check own work and produce accurate deliverables is required
- Provide insight, counts and data selections of best fit to achieve campaign objectives
- Provide accurate and timely campaign analysis and support
- Help the business understand what impact campaigns have on engagement, subscriptions acquisition or subscription retention, as appropriate
- Collaborate with other Campaign Analysts (in both Manila and London), to assist in the execution of new campaign initiatives and subsequent deployment into ‘Business as Usual’ activity
- Champion being targeted for campaigns, versus an untargeted approach
List of Typical Skills For a Marketing / Campaign Analyst Resume
1
Skills For Marketing Campaign Analyst Resume
- Excellent collaboration & problem-solving skills; ability to work cross-functionally with all seniority levels
- Experience in managing marketing campaigns and/or marketing operations
- Experience working in the publishing industry
- Experience working with at least one business intelligence/reporting tools (Business Objects, Cognos, SAS, and/or MicroStrategy)
- Experience communicating with Marketing and Business leaders
- Experience working with at least one business intelligence / reporting tools (Business Objects, Cognos, SAS, and / or MicroStrategy)
2
Skills For Digital Marketing Campaign Analyst Resume
- Experience in database marketing analysis, including response analysis and ROI analysis
- Strong business acumen and fundamental understanding of B2B marketing concepts
- Experience in marketing or related field analyzing email performance is required
- Experience in querying and extracting data from large transactional databases is required
- Experience building and automating reports for business stakeholders is required
3
Skills For Senior Marketing Campaign Analyst Resume
- Responsible for managing and prioritising own workload
- Strong understanding of online marketing tools concepts, strategies and best practices
- Possess a good understanding of marketing databases
- Previous experience of working in an analytical role, within a marketing team
- Leverages analysis and data-mining to provide recommendations for effective targeting and segmentation strategies
- Develop and maintain effective tools and process for communicating and sharing insights to key stakeholders
- Experience using statistical analysis for campaign evaluation
- Experience with Marketing automation or Campaign execution
4
Skills For Marketing Campaign Analyst, VP Resume
- 3 – 5 years work related experience in a marketing/technical role
- Experience with Marketing automation or Campaign execution
- Experience in Customer Segmentation and Marketing Campaign Design
- Direct to consumer marketing experience
- Experience of managing a Campaigns team or people
- Experience of working within, Content, Television, Telecoms or Utilities industries
- Experience of working within an Analytics team or function
- Experience of A/B testing and multi-variate analysis
- Experience creating new data visualisation (preferably PowerBI, alternatively QlikView, Tableau, Business Objects, etc)
5
Skills For Lead Marketing Campaign Analyst Resume
- A good understanding of databases and database processes (e.g. ETL)
- Demonstrated ability to work on a team and individually while being self-motivated
- Years of experience 3+ in database marketing
- Create quarterly content marketing effectiveness reports for executive & cross-functional consumption
- High level of experience working with CRM systems: SAP, Siebel, Salesforce
- Automotive or premium brand experience – an understanding of premium/luxury client attributes, needs and expectations
- ‘Collaboration and teamwork’ together we have a wealth of experience and ideas. When we work together, seeking and sharing information we achieve more
- Excellent attention to details and specifics; and
- Experience with Unica Affinium Campaign Software
6
Skills For Marketing / Campaign Analyst Resume
- Strong knowledge of lead development; preferably in Siebel, TRM or Aprimo
- Experience of using email service provider tools (ideally Pure360 and/or Exact Target)
- Someone who thrives in a fast paced dynamic environment, where priorities and deadlines often change to meet evolving business requirements
- Broad knowledge and experience with large databases
- Demonstrated ability to learn quickly and follow written instructions
- Experience with Adobe Campaign or a similar campaign tool
- Maintains marketing campaign schedules and negotiates priorities
7
Skills For Marketing Campaign Analyst Resume
- Experience of development and delivery of clear campaign MI, reporting and recommendations an advantage
- Excellent time management to ensure agreed delivery schedules are met
- Strong, confident communicator
- Understanding of e-commerce, sales and marketing processes
- Working knowledge of salesforce principles and best practises
- Participating in the “build a better customer record” by investigating and processing data anomalies within the company data warehouse (“Datamart”)
- Supporting ad hoc and known market research list requests for various groups within Thomson Reuters
- Supporting Field and Lead Generation in the creation of Salesforce.com campaigns
- Provide ad-hoc and ongoing weekly reporting for Digital, In-Life, and ATL; adding value to the data (trends, forecasts and insight). This includes supporting
8
Skills For Digital Marketing Campaign Analyst Resume
- Lead overall campaign analysis, ensuring that the team and agencies are adhering to best practice, and filling gaps in campaign insight
- Familiar with developing and managing Marketing metrics, especially digital metrics
- Provide support to stakeholders in the use and understanding of FT data to enhance/aid decision making when developing campaigns
- An understanding of Customer Relationship Marketing (CRM), in particular customer targeting and methods to evaluate campaigns
- Knowledgeable about Marketing campaigns, data modelling and consumer profiling
- Collaborates with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign
- Leverage Hyatt’s data marts and marketing automation platform for error-free and timely configuration/execution of loyalty marketing campaigns
- An understanding of e-marketing concepts and processes
9
Skills For Senior Marketing Campaign Analyst Resume
- Four to five years of Marketing Campaign Operations, Marketing Analytics, or related field
- Interfaces daily with a cross-functional team including Marketing, Creative, Sales Services and Media Consultants
- Establish methods & processes for content tracking & optimization, based on content marketing industry best practices
- Supports data profiling and modelling as required for enhanced segmentation and lifecycle management
- Partner closely with marketing managers to understand campaign initiatives and provide forecasting as well as performance trend analysis
- Manage targeting criteria by channel and align with marketing managers and cross-functional teams to ensure accurate data segmentation from internal CRM system
10
Skills For Marketing Campaign Analyst, VP Resume
- Be open to training in new system technology, which would include the Adobe Marketing Cloud
- Initiate & support campaign ideas, defining the data targeting requirements
- Develop and measure omni-channel marketing KPIs
- Maintain day to day contact with stakeholders and contribute to decisions regarding the campaign schedule
- Highly numerate, and competent at visualising data
- An analytical approach to problem solving with the ability to think logically
- Develops tracking and data requirements to meet measurement needs
- Designs weekly, biweekly or monthly reporting that highlight campaign performance
List of Typical Responsibilities For a Marketing / Campaign Analyst Resume
1
Responsibilities For Marketing Campaign Analyst Resume
- Creating lists, using IBM Unica Campaign tool for direct mail, email, and inside sales campaigns and liaising with marketers to ensure desired results
- Using Act-On, a web-based email marketing tool to schedule and deploy basic marketing emails
- SQL coding in Teradata and/or Informatica
- Exposure to Marketing Campaign methodologies and have created your own end to end campaign
- Related quantitative fields include statistics, analytics, finance, or economics
- Experience in cross channel campaign management or real time interaction management solutions like Adobe Campaign (Neolane), Eloqua, Unica, Marketo, Teradata IMC, etc
2
Responsibilities For Digital Marketing Campaign Analyst Resume
- Continually evaluate all internal systems and 3rd party capability to ensure we have all necessary tools available to support business strategy
- Keep up to date with all the latest industry trends, digital trends, news and legislation by attending events, subscribing to relevant forums and driving thought leadership within the Division
- Understanding of all marketing disciplines including; digital marketing, customer data and customer segmentation modelling, CRM management and SAP BusinessObjects knowledge
- Proven track record of delivering under cost and to deadlines
- Experience in B2B & B2C data analytics and segmentation would be ideal
- Manage projects and processes to deadlines in a dynamic environment
3
Responsibilities For Senior Marketing Campaign Analyst Resume
- Supporting our digital marketing team, with attention to detail by ensuring proofing, approvals, scheduling, and deployment dependencies are in place for assigned email campaigns; and
- ‘Doing the right thing’ in having the courage to do what we believe is right while consulting with others and considering the impact of our decision on others
- ‘Change and improvement’ we always look for better ways of doing things and run with the changes it brings
- Off all Penguin and DK books
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