Marketing & Development Resume Sample
Anais Bogisich
7399 Tanya Via,
Boston,
MA
+1 (555) 215 9451
Work Experience
Marketing Development Manager
03/2018
-
PRESENT
Detroit, MI
- Develop and oversee implementation of branch and association strategic marketing plan
- Identify and cultivate strategic partnerships for membership acquisition, including corporate memberships
- Assist branch staff with administration and coordination of annual branch special events
- Work collaboratively with association marketing and communications team, including monthly meetings and task forces as needed
- Examples of deliverables would be sales collateral, category specific events with inspirational speakers, exclusive insight from the research team, digital communications demonstrating case studies, or a significant presence at a large industry trade show
- Create and tell inspirational stories for B2B audiences with cutting edge demonstrations of how Yahoo advertising solutions help advertisers grow their brand and businesses
- Manage international projects and work closely with local and global teams in Marketing, Product and Sales
- Strong focus on delivering impact, performance and insight around programmatic and native advertising
Marketing Development Representative
07/2011
-
10/2017
Dallas, TX
- Leads public relations efforts, cultivating and maintaining partnerships with local media, community partners and constituents, tracking progress
- Establishes a best in class web presence that drives membership, program participation, donations and volunteers
- Coordinates efforts for large fundraising and membership events throughout the year
- Provides support and leadership for committees and task forces as assigned
- Under direction of the Senior Director of Member Engagement, the Marketing and Development Director is responsible for managing and implementing marketing strategies for web, social media, electronic/digital ads, and some print, as well as some design, in accordance with the Y’s brand guidelines, to advance the Y’s mission and member engagement
- Manage social media communications including current platforms, and assessment and implementation of new platforms
- Develop tools to measure and analyze data on website usage (e.g. Google Analytics), social media engagement, the success of email campaigns and other forms of marketing. Work with marketing staff to incorporate data into communications plans and strategies
- Coordinate website content, including events, story/blog updates and creative banners with print and social media messages
- Schedules push notifications, set up fitness challenges, and maintains other Y app features to encourage member engagement
Product Marketing & Development Intern
06/2004
-
02/2011
Boston, MA
- Leverage your network and networking skills to identify, negotiate & set-up partnerships and contracts to support marketing campaigns where appropriate
- Develops, produces and distributes appropriate information necessary to promote membership business partnerships. Works with local businesses, government and agencies to promote the business partnerships
- Develops appropriate fundraising policies and procedures for the association in coordination with the fundraising committee. Develops systems and manages resources needed to carry out the fundraising plans
- Coordinating EcoBuilding’s inputs for transversal activities, including EcoPrint Blue Print, DCE participation, etc
- A proven track record in fundraising
- Demonstrated success developing and implementing marketing/branding strategies
- Experience supervising staff and volunteers
- Develops strategies that drive our fundraising and marketing & communications efforts, monitoring progress and ensuring proactive adjustments to achieve goals
- Coordinates efforts with assigned staff and volunteers who help provide development and leadership in the areas of fundraising and marketing
Education
Western International University
2000 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Strong demonstrated knowledge in launching new products to the market place
- Min 5 to 10 years’ of sales management experience with proven sales track record in Oncology, Infectious Disease or Virus related healthcare products
- Demonstrated success in creating and implementing marketing & communications, fundraising &/or equivalent plans for a 2.6 million dollar organization
- Proven business successes in planning, implementation, taking products to market and execution of marketing strategy
- Experience in generating sales through cold calling and prospecting
- Experience in a similar telemarketing or lead generation role involving BANT qualification or SPIN-selling
- Previous experience using Salesforce including the creation of summary reports and dashboards
How to write Marketing & Development Resume
Marketing & Development role is responsible for negotiation, organization, software, marketing, leadership, business, media, design, training, transportation.
To write great resume for marketing & development job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing & Development Resume
The section contact information is important in your marketing & development resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing & Development Resume
The section work experience is an essential part of your marketing & development resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing & development responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing & development position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing & Development resume experience can include:
- Experience and proven success in conducting outside sales calls to build new business and increase existing business
- Two or more years of professional writing and editing experience, including grant writing
- Detail prospect interactions within Salesforce.com to ensure effective lead management, and provide feedback to Marketing on lead scoring and grading
- Previous experience related to one of the following: parts/industrial sales, marketing, engineering
- Coordinates, prioritizes and monitors multisite programs to ensure that functional groups are achieving and meeting customer targets
- Experience leading and managing a team within a complex, matrixed environment with multiple stakeholders and decision makers
Education on a Marketing & Development Resume
Make sure to make education a priority on your marketing & development resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing & development experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing & Development Resume
When listing skills on your marketing & development resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing & development skills:
- Strong verbal and written communication skills, as well as the ability to work effectively across internal and external teams
- Multi-task and operate under solid pressure in a fast paced environment Effective project coordination skills
- Excellent personal computer skills and experience with standard marketing and business software
- Strong and effective verbal/conversational skills to gain trust and interest of contacts via telephone
- Excellent MS Office 2010 skills
- Strong presentation skills both over the phone and potentially onsite at tradeshows
List of Typical Experience For a Marketing & Development Resume
1
Experience For Marketing Development Manager Resume
- Excellent computer skills and experience with standard business software; HTML and design software such as Adobe Creative Suite desired
- Excellent communication skills (written and oral) with all kinds of people at all levels inside and outside the organization
- Initiate and manage projects that support the author experience by roll-out of technological pathway for marketing communication
- Experience building relationships via phone and email
- Previous sales and/or marketing experience helpful
- Experience in a Caterpillar marketing role
- Experience in a multi-tier sales structure involving partners/distributors
- Market experience
- Writing and preparing grant proposals, renewals, and reports
2
Experience For Marketing Development Representative Resume
- Extracting and reworking large amounts of data to workable and readable formats
- Working knowledge of MS Office applications, Salesforce.com and internet navigation
- Assists Marketing Coordinator to maintain a marketing/event calendar, design and create 7 program guides annually, and monitor internal/external signage
- Responsible for growing the sales of products annually and developing strategic plans to do so
- Maintains product pricing and associated pricing policies consistent with the target market for the product
- Strategic thinking and responsible party for our strategic and tactical marketing approach
3
Experience For Inbound Marketing Development Resume
- Assists Marketing Coordinator to promote and communicate the objectives and programs of the YMCA through press releases and media relations
- Participate in Annual Campaign fundraising and targeted marketing, and is actively involved in identifying, cultivating, and soliciting major gift prospects in coordination with the Fund Development Coordinator
- Participate in branch special events for fundraising or mission advancement
- Builds relationships with customers and continually monitors market conditions to ensure the company maintains a sustainable competitive advantage and is prepared for market trends
- Regularly communicates voice of the customer (VOC) information to the organization and works with various functional groups to ensure multisite programs are successful
- Identify markets and customers to target, how to filter than and drive the sales team or other channels to bring in the right opportunities
- Liaise with other departments to enable and analyze platform driven marketing on all the key author platform within Elsevie
- Drive and oversee key programs and initiatives to contribute to the growth and development of the product marketing organization
4
Experience For Marketing & Development Director Resume
- Work with sales and marketing management on strategic sales processes and methodologies
- Proficiency in JavaScript development including NPM and Webpack
- Analyze and develop websites using PHP, HTML, JavaScript, jQuery, CSS, and MySQL
- Build team unity, working with a cross-functional and diverse groups
- An understanding of dealer operations and dealer network
- Virtual meeting software proficiency familiarity
5
Experience For Marketing Development Analyst Resume
- Willingness to continually learn and educate themselves about new markets, technologies and products
- Supports other product managers and product solutions managers during multisite and product line opportunities. Communicates frequently and ensures alignment with timelines
- Provides regular updates to functional leaders relative to active programs and market trends
- Works closely with operations finance and product managers to match programs with the right capabilities and offerings to ensure program success and profitability
- Experience in the diagnostic or biotechnology market space particularly with instrumentation
- Analytical thinker who can consider problems and identify multiple solutions
- Oversees the coordination and development of marketing strategy to provide priority support for the Top 20 terrestrial radio markets, including campaign development / support for ESPN’s owned and operated radio stations
- Design and execution of comprehensive marketing plan, which includes advertising, website updates, creation of marketing materials (e-newsletters, postcards, ads, mailings, etc)
6
Experience For Marketing Development Specialist Resume
- Consults with leadership team to set and execute medium- to long-term strategic direction and operating plans for Solutions and Marketing activities to support Top 100 IDN’s
- Leads development of marketing plans, implements marketing strategies and standards and defines guidelines for IDN’s and continue to build 3M’s key account strengths (e.g. benchmark and replicate best practices in key account management, develop and standardize high impact business reviews)
- Lead business development growth initiatives for Distributed Power (DP) reciprocating engines business, working closely with counterparts in sales, strategic marketing, application engineering and commercial operations + local distributors for our products
- Develop tailored tactical market development campaigns by working closely with sales teams in the region
- Campaign to include a broad range of themes – Analytics tools, training, digital campaigns, market analysis/targeting of end users, value proposition/collateral development, financing solutions, conferences/events participation and organization etc
- Play an active role in the campaign execution along with sales, marketing and application engineering teams in the region, i.e. across the full value chain of idealization through to validation, targeting, pipeline generation and enabling eventual orders
- Establish a regular rhythm with sales counterparts to execute the campaigns
7
Experience For Marketing Development Associate Resume
- Travel as needed to work directly with sales and end users as part of the campaign execution phase
- Continually track macro trends in the power generation and O&G markets to ID new growth themes and regions
- Provide competitive insights to the business in this realm to stay ahead of the competition
- Provide input to and present to DP leadership at strategic business reviews and regular market development progress review sessions
- Represent DP in key internal and external events
8
Experience For Senior Marketing Development Leader Resume
- Basic understanding of power generation (Combined heat and Power (CHP), bio-gas based power generation, peaking/backup power), O&G applications (gas compression, oil field power)
- Leverage digital tools to increase the effectiveness of the market development campaigns
- Build an operating rhythm with regional teams and to drive initiatives, share insights and develop strategies
- Share standards, best practices and capabilities across the DP P&Ls and other GE businesses
- Implement and execute DP market development programs
- Developing meaningful segmentations of the employer audience, and servicing each with cost-effective communications throughout their ‘journey’ to compliance
- Builds and drives marketing programs that help the business meet and exceed financial and operational targets
9
Experience For Echannel Marketing & Development Director Resume
- Works with R&D to leverage differentiators between 3M products and those of competitors
- Collect, compile and analyze pertinent information in order to establish realistic goals for the product line, consistent with overall division goals of growth and profitability. Develop and recommend annual sales plan and forecast for individual manufacturers’ representatives, markets, factory territories
- Coordinate with manufacturers’ representatives, factory sales personnel, distributors, etc., to promote and maintain successful and profitable business relationships with current and potential customers
- Utilize Renaissance Learning’s customer relationship management (CRM) and marketing automation systems to develop a predictable flow of qualified opportunities for the sales organization
- Clearly and accurately position products’ features and benefits while qualifying prospects’ needs, authority, timeframe to purchase, and budgetary information
- Roll out projects and campaigns for wider implementation across > 2000 STM journals or a proportion of journals
- Measure and optimize messages to increase conversion in liaison with data analyst
- Own AWS’ day-to-day account relationship with marketing partners, including weekly account check-ins, annual planning and budgeting, and quarterly business reviews with senior executives
10
Experience For Marketing & Development Associate Resume
- All team members meet submission requirements for reimbursements (monthly), timesheets (weekly), and American Express reports (monthly, as needed) to support the organization’s financial standing
- Support team–wide goals for Connecticut and the National Breakthrough Results through participation in corps member recruitment, selection and matriculation, regional events and programming, team meetings, professional development, and participation in the city-based events to which the team member is assigned, if applicable
- Create pipeline across German-speaking markets through qualification & nurturing of inquiries and conversion of inquiries into leads
- Create, proofread, and edit various agency printed and electronic marketing materials
- Write news articles and media relations materials including letters to the editor and op-ed pieces
List of Typical Skills For a Marketing & Development Resume
1
Skills For Marketing Development Manager Resume
- Producing Brand reports on sales effectiveness of finance offers
- Be an effective member of an evolving marketing environment by coping with change, learning rapidly, adapting quickly, and working collaboratively
- Stay accountable for developing and executing a tactical market development campaign and demonstrate success by helping grow the DP business in North America
- Demonstrated success building brands and marketing consumer electronic / smart home devices
- Experience working with a cross functional team of technical, marketing, and sales professionals
- Professional experience in marketing, fundraising and/or sales
- Experience developing and implementing research strategies
- Moderate experience with Git for setting up a local development environment and following Git best practices
- Demonstrated success using a solution selling approach and major account strategy development
2
Skills For Marketing Development Representative Resume
- Experience driving marketing alliance deals in the sports / media industry
- Extensive commercial Product Marketing and Sales experience gained within a Manufacturing,
- Demonstrated leadership qualities, including professional presence and exhibiting confidence with customers
- Experience selling to owners and influencers of projects and/or working in the high performance coatings industry
- Proven track record achieving measurable inside sales goals in an fast paced and evolving sales environment
3
Skills For Inbound Marketing Development Resume
- Experience launching and delivering multiple projects/programs
- Experience selling into multiple market segments
- Experience working in the coatings industry
- Experience with successfully launching new products through a rigorous state process
- Previous Campaign Marketing and Sales experience across multiple product lines
4
Skills For Marketing & Development Director Resume
- Experience using Salesforce.com, MS Office and WebEx
- Strong business acumen with the ability to work across business lines
- Good network of key customers, KOLs and Scientists
- Understanding of marketing strategy and practical implementation of business to business marketing programs
- Prospecting new business and making sales calls to existing accounts
- Willing and able to work some early mornings, evenings or weekends when needed
- Monitoring of KPI activity and analysis of trends
5
Skills For Marketing Development Analyst Resume
- Reporting to senior management on current market place
- Using finance systems to re-work and quote finance offers to all franchises
- Updating all offers on new car website
- Ensuring accuracy of current offers and competitive offers data
- Suggesting new proposals to management teams
- Understanding of the organization's products, services and,markets
- Collaborate cross-functionally to develop new product commercialization plans, including: naming, packaging, messaging and merchandising
6
Skills For Marketing Development Specialist Resume
- Support the company’s sales efforts by helping support prospecting efforts through inbound and outbound sales and marketing initiatives
- Develop Hose and Coupling product and marketing training material to be used by field reps and other Caterpillar audiences
- Support pricing initiatives for Hose and Coupling Components and Tooling equipment for the Dealer Network
- Gather VOC/VOD feedback on hose and coupling and tooling needs and current industry environment to guide strategic direction for tooling
- Manage existing partnerships within the AWS Sports Marketing team, including development of long-term account plan and joint GTM activities
7
Skills For Marketing Development Associate Resume
- A graduate preferably in Engineering, Marketing or Business along with a Chartered Institute of
- Track record of success negotiating and closing complex strategic deals, in a corporate IT environment
- Build connections between marketing, sales and application engineering
- Maintain a discipline in pre-call planning and monthly activity to ensure time is maximized and the business plans and strategy are being executed
- Work with Marketing Managers to ensure consistency of message and branding all sites
- Create Field Marketing Material including brochures, data sheets product displays, etc
- Responsible for NPI Business Cases and marketing related activities for NPI for Hose & Coupling
- Supplier Development Initiatives with current and new Hose and Coupling tooling
- Provide technical support in areas of Hose and Coupling tooling and related systems
8
Skills For Senior Marketing Development Leader Resume
- Basic understanding of lead generation and sales principles
- An aptitude of open to learning about Polycom’s products and technologies
- As directed, assist in the development of email, direct mail, and other marketing and sales programs that relate to business development and sales requirements
- Background in Phone Prospecting or C-level communication
- Know-how of reciprocating engines and end markets, products and solutions
- Partners with global and subsidiary teams to implement marketing strategies that enable and accelerate consumer filter behavior
- Works with OEM partners to develop joint marketing programs that build the 3M Filtrete™ brand in the marketplace
9
Skills For Echannel Marketing & Development Director Resume
- Analyzes consumer insights and leading indicators to continuously improve programs and tactics
- Works with manufacturing and supply chain to help drive cost reduction programs
- Develop marketing plans that contrast competitors’ channel or product weaknesses to meet growth objectives
- Develop a strategy to grow business with customers by identifying product solutions and service capabilities to meet customer needs
- Conduct product demos to support the selling process
- Software knowledge in Office, statistical programs and,forecasting programs
- Works with the development team to customize WordPress CMS installations and build new features into sites using third party APIs and custom plugins
- Page and file asset migrations, monitoring lead flow from web forms
10
Skills For Marketing & Development Associate Resume
- Accustomed to making multiple outbounds per day
- Conduct or lead product training for Caterpillar and dealer personnel
- Central point of contact for all GASD hydraulic aftermarket solutions consultants and PSLD Hose and Coupling field representatives
- Active Participant in the management and development of H&C tooling line
- Communicate AWS’s sports marketing tenets to prospective new sports partners and evaluate potential deals against those tenets
- Can assertively make cold calls and handle rejection well
List of Typical Responsibilities For a Marketing & Development Resume
1
Responsibilities For Marketing Development Manager Resume
- Strong project management/organizational skills and exceptional attention to detail(remove period mark to be consistent)
- Organizational skills and a results-oriented self-starter attitude
- Experience with utilizing various research methods and statistical sampling
- Experience with analyzing consumer behavior, market dynamics such as opportunities and threats
- Excellent phone, interpersonal, verbal and written capabilities
- Experience with Salesforce.com or similar CRM product helpful
2
Responsibilities For Marketing Development Representative Resume
- Relevant business development or sales experience required
- Deep experience in the sports / media industry
- Evidence-led improvements to current communications materials
- Design and develop sales and marketing and sales enablement (internal/external) programs in support of new and existing initiatives
- Become a subject matter expert in the areas of aging and social isolation
- Leverage financial data to drive market development and marketing program recommendations
3
Responsibilities For Inbound Marketing Development Resume
- Learn and maintain complete knowledge of Rentokil's programs, protocols, pricing policies and service offerings
- Intermediate to Advanced computer competency, including familiarity with Microsoft Word, Excel and PowerPoint
- Undertake domestic and overseas traveling to support of the work of the group and the field organization
- Ensure compliance with company policies and procedures (safety, employment, expenses, training etc)
- Conducts pipeline analysis, custom data analysis and deal support for runway, thus contributing to new business
- Analyse the success of marketing initiatives and provide recommendations for the development of Book Depository’s promotional strategy
4
Responsibilities For Marketing & Development Director Resume
- Identify opportunities to add multiple lines of business to our existing client base and prospects
- Take on special projects as needed to maximize team results
- Develop and implement TowneBank’s strategy to achieve “best in class” digital delivery of the bank’s products and services
- Provide insight on the role of eCommerce and electronic delivery to executive management for inclusion in the bank’s overall business plan
- Create and disseminate press releases
- Write speeches for events
- Write and edit for DOROT’s website and social media
- Serve as the primary writer and editor for DOROT’s Generations Newsletter, fundraising appeals, personal solicitation letters, donor acknowledgments, and direct mail appeals
5
Responsibilities For Marketing Development Analyst Resume
- Write and edit grant proposals, foundation reports, and other funding correspondence ,both independently and in collaboration with program managers
- Track grants, due dates, and maintain electronic and hard copy foundation files
- Conduct prospect and demographic research on foundations in line with DOROT’s mission and goals
- Generate financial information, budgets, and financial reports for proposals and reports, in collaboration with program and finance staff
- Represent yourself and the Ambius brand as a premium provider of Brand Protection Services to your clients and prospects
6
Responsibilities For Marketing Development Specialist Resume
- Develop weekly plans and conduct sales calls accordingly
- Identify sources of sales leads and follow through on leads provided
- Manage customer complaints within lines of authority and manage process to resolution
- Knowledge and proficiency with CRM management tools, word, excel and power point
- Identification and evaluation of market development opportunities or unmet customer needs, related to analytical chemistry in the core chemical and materials markets
- Close collaboration with Field Marketing, R&D and Product Management functions in Milford USA, Manchester UK and Delaware USA to ensure an open flow of "voice of the customer" information to the products design and development functions
7
Responsibilities For Marketing Development Associate Resume
- Active participation and support of industry and academic collaboration initiatives
- Presentation of applications solutions and Waters technologies at seminars and conferences
- Tracks the Early Warning System (annual NPS combined with usage metrics) and ensures that it is targeting all key accounts, and stakeholders across audiences in those accounts. Regularly ensures that appropriate action has been taken by RSS to follow up where necessary
- Knowledge of data sources and systems for analyses
- Analysis and development of single and multi-page sites
- Work with SEO/SEM teams to implement recommendations or guidelines
- Creates buyin from multiple constituents in a collaborative crossfunctional environment
- Successful completion of background check; First Aid, CPR, and AED certifications obtained within first 30 days of employment and then maintained throughout employment
8
Responsibilities For Senior Marketing Development Leader Resume
- Respond to inquiries entering the sales funnel from various sources via email and outbound/cold calling to empower the sales team with high-quality leads and appointments
- Support the company’s sales efforts by helping support prospecting efforts with inbound and outbound sales and marketing initiatives
- Utilize Renaissance Learning’s customer relationship management (CRM) system to develop a predictable flow of qualified opportunities for the sales organization
- Build and maintain positive working relationships with marketing and sales teams
- Create and execute marketing programs that drive awareness and revenue
- Clearly and accurately position products’ features and benefits to prospects and customers
- Earn trust through responsiveness, reliability, detailed communication and knowledge of internal systems and processes
9
Responsibilities For Echannel Marketing & Development Director Resume
- Identify target market segments, create and articulate value proposition across multiple connected product lines
- Support go-to-market strategy and planning, including: customer need identification, retail / commercial strategy, merchandising plans and sales enablement tools
- Lead creation of compelling digital content for marketing campaigns to increase awareness, as well as drive purchase conversion
- Formalize brand standards for additions to the CbyGE product family and manage brand presence in the marketplace
- Establish plans to ensure ratings and reviews / customer feedback is incorporated into product launches
10
Responsibilities For Marketing & Development Associate Resume
- Conduct competitive and market analysis as inputs to the new product introduction process
- Identify and create new qualified sales opportunities for the Hospital Affiliated Physicians sales team
- Prospect potential clients to determine which organizations would be a great fit for our solutions
- Research and nurture accounts, identify influencers and key decision makers and generate interest for Change Healthcare service offerings
- Engage and qualify prospects daily via telephone and email outreach efforts
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