Marketing & Engagement Resume Sample
Rachael Larson
1395 Gottlieb Garden,
Boston,
MA
+1 (555) 511 1262
Work Experience
Director of Marketing & Fan Engagement
04/2018
-
PRESENT
Los Angeles, CA
- Demonstrates the company’s core and growth values in performance of all job functions
- Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer
- Acts as an advocate for children – raising the awareness of the needs, neglect, nurture, and potential of children in poverty and challenging and enabling those within one’s influence to greater involvement and effectiveness on behalf of children
- Develops new strategies for increasing advocacy and engagement of our community members through APUS marketing programs, tools, and channels
- Serves as an internal and external community champion for word-of-mouth advocacy
- Fields new advocates to scale participation and success from all areas of the APUS community and manages the relationships with advocates and influencers
- Drives scalable, high-impact initiatives and coordinates with other marketing functions that deliver content, social, and public relations (PR) initiatives to provide resources, approaches, and ideas that reflect the “voice of the advocate” and their needs
Assoc Mgr Engagement Marketing PRG
12/2013
-
01/2018
Dallas, TX
- Build email marketing campaigns from strategy to execution and measuring
- Leverage Excel / SQL to measure the results of your campaigns and uncover optimization areas
- Build and optimize marketing campaigns across multiple channels (e.g. email, Facebook, desktop site, mobile) to help instructors be successful, testing and iterating rapidly, and looking for solutions that scale
- Optimize performance of campaigns through A/B testing
- Partner with designers to build creative campaigns that inspire our instructor community
- Be on top of email marketing best practices, bring new and innovative ideas to the team for testing
- Work with Udemy’s Product and Engineering Team to develop product features that’ll support instructor lifecycle programs
- Experience in a marketing role at a fast-paced internet company
Marketing & Fan Engagement Assistant, Intern
08/2009
-
10/2013
Los Angeles, CA
- Expands and strategically guides customer insight and engagement initiatives to include the University ambassador program, focused on recruiting new ambassadors who strategically align with marketing-related opportunities or gaps, maintains relationships with existing ambassadors, and oversees campaigns with ambassadors to ensure optimal and consistent “white glove” experience
- Guides marketing/PR/content/social media requests related to the program and identifies resources and stories for various requests including photography and video profiles, blog profiles, event participation, focus groups, and additional activities
- Recommends and manages referral marketing activities
- Identifies candidates for photography and video profiles and cultivates ways to integrate them into new and existing marketing campaigns and properties
- Supervises contractors and partners to provide strategic direction for their role in advertising asset management, campaign and segment marketing coordination, physical brand presence, and management of promotional item strategy and campus store
- Supervises marketing manager and provides strategic direction for their role in coordinating brand engagement and referral marketing initiatives (i.e. Virtual Race Challenge), marketing participation in events (i.e. strategic community events, Wreaths Across America, and Commencement), support of the ambassador and brand loyalist programs, and testimonial asset management
- Fosters brand stewardship and engagement across university with participation in several key committees
- Supports alumni relations department in coordination of conferral communication and multi-touch campaign to foster continued engagement with the University
- Standard office environment in Manassas, VA
Education
Grand Valley State University
2005 - 2009
Bachelor's Degree in Marketing
Professional Skills
- Analytical, creative, and organised with strong problem solving skills, attention to detail, communication skills, and time management abilities
- Exceptional project management skills and strong attention to detail; ability to manage and prioritize multiple projects at once
- Strong leadership and organizational skills. Ability to handle multiple projects with conflicting deadlines
- Experience in email marketing/CRM with demonstrated success in managing direct response and integrated email marketing programs
- Demonstrated experience with leading game presentation for live sporting events (preferably men’s basketball, women’s basketball or football)
- Experience in financial services and/or direct marketing experience
- Experience driving innovative communications strategies with an emphasis on end-user experience, digital media/social collaborative platforms
How to write Marketing & Engagement Resume
Marketing & Engagement role is responsible for events, digital, design, reporting, training, retail, messaging, languages, health, leadership.
To write great resume for marketing & engagement job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing & Engagement Resume
The section contact information is important in your marketing & engagement resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing & Engagement Resume
The section work experience is an essential part of your marketing & engagement resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing & engagement responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing & engagement position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing & Engagement resume experience can include:
- Strong creative intuition on messaging and designs that resonate with consumers
- Staff lead, responsible for coordinating United Way’s annual Campaign Kickoff, Day of Caring, LIVE UNITED Celebration, and other special events
- Assist with the planning and implementation of game promotions and special events at men’s and women’s basketball games
- Knowledge of digital marketing and traditional communications, public relations, and event management
- HTML & CSS knowledge
- Write SQL queries (or desire to learn)
Education on a Marketing & Engagement Resume
Make sure to make education a priority on your marketing & engagement resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing & engagement experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing & Engagement Resume
When listing skills on your marketing & engagement resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing & engagement skills:
- Communicate effectively (verbal/written), including public presentations and professional correspondence
- Proven experience in a marketing or communications role
- Experience - Previous e-commerce, marketing or promotion management experience required
- Five to seven years’ leadership and/or executive experience developing and leading marketing and business development strategies and programs
- Previous experience working within an Agency
- Experience working with Word, Excel, Photoshop and other design programs
List of Typical Experience For a Marketing & Engagement Resume
1
Experience For Director of Marketing & Fan Engagement Resume
- In close collaboration with the Digital Communities Coordinator, oversee the HAA’s social media strategy, both overall and event/program specific
- Identify opportunities to utilize multiple Taylor Communication’s solutions to help execute a customer’s needs and requirements
- Communicate/Transition new Client’s to designated CSR
- Coordination of projects if necessary. (Implementations, RFP’s, RFQ’s, unassigned pursuits, etc.)
- Book and serve as gameday liaison for halftime groups and National Anthem singers/ROTC, performers used for men’s and women’s basketball games
- Ensure consistent, quality implementation of United Way’s brand in all aspects of the organization so every contact is a positive experience for stakeholders
2
Experience For Assoc Mgr Engagement Marketing PRG Resume
- Manage the organization’s website
- Manage and promote the organization’s volunteer engagement platform, Get Connected
- Build marketing and communication alliances with United Way partner organizations and other affinity groups to drive United Way’s brand value and visibility in the region
- Highly organized in thought and action
- Knowledge of United Way’s mission or nonprofit sector helpful
- Community Management (Instagram) – Works with coordinator to manage individual comments and respond to customer inquiries fostering a positive community environment adding value to user’s experiences. Escalates negative commentary as needed
- Own all aspects of email coordination and production including management of email calendar, asset creation, HTML/CSS coding, copywriting, scheduling, approval, and post-deployment analysis
3
Experience For Director, Member Engagement Marketing Resume
- Report on list growth and overall health of the email program; monitor deliverability and list hygiene to ensure optimal inbox placement
- Conduct QA for all email campaigns to ensure that the creative, copy, and links are correct
- Helping to manage all aspects of email coordination and production including upkeep of email calendar, project managing asset creation and translations, HTML/CSS coding, copywriting, scheduling, approval, landing pages, data segmentation and post-deployment analysis across Europe, Israel & Australia
- Conduct QA for email campaigns to ensure that the creative, copy, and links are correct
- Experience using a major email marketing platform (Pardot, ExactTarget, Dotmailer, Emarsys, Sailthru, Responsys, Campaign Monitor etc.) to QA/deploy emails, manage email lists, and export data for reporting
4
Experience For Marketing & Engagement Manager Resume
- Preferable but not essential French/German/Spanish speaker
- Devise, implement and manage the effectiveness of a multi-pronged, multi-channel marketing and communication strategy and pipeline (e.g. print, digital media, intranet and social collaboration)
- Inject creativity and innovation in the creation and delivery of the strategy
- Develop and deliver content and messaging for intranet, email, collateral, video scripts, talking points, articles, etc.) consistent with the overall learning objectives – clear, concise, and engaging, obsessed with end-user experience
- Chair the CAO & Technology Marketing Lead roundtable comprised of reps from Tech, Ops and Professional Development to build pipeline, ensure relevant, targeted campaigns to increase awareness of programs
- Maintain/streamline toolkit that helps the training team underline our brand (e.g., brand guidelines, templates, best practices) as well as coach them on marketing/engagement best practices
5
Experience For Practice Engagement Marketing Liaison AIM Chicago Resume
- Create executive communications for the Head of CAO & Technology training (presentations, messages, etc.)
- Event management—game coordination of promotions, spirit groups & band, development of game script, coordination of all promotions and give-a-ways, staff and manage game/promotions staff
- Collaboration with student and fan groups, on-campus offices, and official student orgs in order to develop strategies for increased student and community attendance at athletic events
- Using segmentation and CRM, collaborates with the analytics team to develop the most effective match of sponsor and donor groups to specific appeal offers
- Select, train and supervise Athletic Promotions Assistant, student interns/practicums and student promotions team
- Develop and monitor the athletic promotions budget and work with partners (ie. Learfield, Coke, etc) to identify opportunities to increase fan engagement
6
Experience For Philippines Marketing & Engagement Director Resume
- Represent the department at meetings and select committees in order to maintain relationships with several groups on- and off-campus including University Marketing & Communications, Office of Residence Life, Division of Student Affairs, Campus Dining, Falcon Marching Band and Spirit Teams, WCHA, MAC, and NCAA
- Serve as part of Athletics External Relations team focusing on brand development and revenue generation
- Lead the marketing, ticket sales and fan entertainment strategies for the Southern Utah football, gymnastics, men’s basketball and women’s basketball, and volleyball programs
- Cultivate relationships with campus and community organizations to increase local support of all SUU athletic programs
- Serves as the owner/driver for all stages of campaign development. Performs initial planning, creates campaign brief and strategy, develops creative messaging, implements and executes through completion
- Develops ongoing strategy for analysis, reporting, evaluation, and lessons learned for assigned appeals and constituent segment, regularly conducting tests of various messaging options, formats, design, and other variables to learn what works best
- Using multi-channel communications, develops and implements appeals, including direct mail, email, online content, inserts, or other forms of mass communication
7
Experience For Engagement Marketing Associate Resume
- Establishes positive, collaborative working relationships with internal and external agencies, and various departments and teams within Compassion in order to implement the most effective campaigns
- Continually utilizes the best emerging communication and social media tools and practices to create and implement highly effective communications, campaigns, and appeals to constituents, working collaboratively with other members of the team and contributing to their success
- Working Environment: Office
- Occasionally coaches and provides expertise to other staff in the marketing discipline
- Highly structured thinking
- Physical Demands: NA
List of Typical Skills For a Marketing & Engagement Resume
1
Skills For Director of Marketing & Fan Engagement Resume
- Work closely with Senior Engagement Marketing Associate to develop and deliver an effective & proven strategy across multiple international territories
- Five years' professional experience working in Marketing and/or Communications
- Foundation and/or fundraising experience is highly desirable
- Previous experience supervising interns and/or student workers
- E-commerce, promotion management or marketing experience required
- Experience executing promotional strategies with a high level of accuracy
- Experience in client facing or customer support role
2
Skills For Assoc Mgr Engagement Marketing PRG Resume
- Proven success working cross-functionally to achieve shared goals and objectives
- Three to five years’ experience in marketing, communications, graphic design, or digital media
- Three to five years’ marketing experience in a management capacity
- Cultivate strong partnerships to drive integrated strategies with communications, marketing and SME partners
- Demonstrated ability to analyze business plans and financial, volume and market data
- Executing and contributing to the EMEA Email testing program: proposing testing hypothesis, split testing campaigns and reporting on results
- Reporting on campaigns, analysing performance and identifying areas for optimisation and growth
- Working knowledge of standard computer applications including MSOffice (Word, Excel, Access, Outlook, and Project) and CRM applications
3
Skills For Director, Member Engagement Marketing Resume
- Working knowledge of KPI reporting, data and analysis
- Competitor benchmarking, creating competitor reviews and intelligence focusing on CRM/email developments
- Partner with learning leads, JPMC Marketing & Engagement Lead and hub partners to drive strategy and implementation of Learning Pop-Ups
- Develop and execute United Way Blackhawk Region’s year-round communications strategy/marketing plan generating media coverage and community outreach
- Utilize official social media outlets to engage fans by delivering entertaining and informative content
- Oversee the marketing initiatives of all 17 sports, including
4
Skills For Marketing & Engagement Manager Resume
- Knowledge and understanding of various digital platforms to include social media and websites
- Be responsible for executing the team’s EDMs to drive subscription sales
- Deep understanding of Apple’s culture and values
- General understanding of hospital operations and financials
- Confident communicator with the ability to present concepts in a clear, concise and engaging way
- This is a very diverse role that would suit a creative and innovative individual that enjoys being challenged by a fast paced, highly competitive business
- Assist with the day to day marketing, digital media and creative services of the athletics department
- Target, build, and QA segments for all audiences using vendor’s list management tools
5
Skills For Practice Engagement Marketing Liaison AIM Chicago Resume
- Find process efficiencies by partnering with all necessary stakeholders to improve workflow
- Flexibility and ability to adapt to evolving business objectives
- Knowledge of CAN-SPAM and email marketing best practices
- Become familiar with our target market & end-user/learning professional personas to ensure communications are highly personalized to each target audience
- Identify, and ensure cohesion with parent brands such as JPMC and learning@jpmc
- Create and implement creative ideas to increase attendance at all home sporting events
- Open, respectful and warm company culture
- The ability to interface professionally with coaches, fans and University personnel
- Working closely with the Consumer Engagement Manager on all aspects of Communications and Influencer Marketing, including preparing press releases, responding to media enquiries, and co-ordinating influencer marketing activities including send outs and events. Order, track and manage pre-launch product samples
6
Skills For Philippines Marketing & Engagement Director Resume
- Community management of the brand’s local social media accounts, including responding to comments and enquiries in line with global brand guidelines, always upholding our ethos of high-touch service and the prestige positioning of the brand
- Assisting the Digital & Social Marketing Manager with the evolution and execution of our owned social media strategy, including asset management, content calendar planning and execution
- Lead the development and production of bi-monthly marketing communications to stores (E News) to ensure excellence in execution at retail. Work closely with Retail Marketing, Visual Merchandising and Education
- Assist the Consumer, Retail and Product Marketing Managers in the planning, execution and post analysis of launch and always-on marketing activity. Includes supporting new product launches, store openings, and our omnichannel strategy
- Assist in the planning, co-ordination and execution of internal and external events and meetings, including media and influencer events, retailer strategy presentations, brand conferences etc
- Organize and execute sweepstakes operational processes, ensuring compliance guidelines are being met
- Execute content and admin set ups to support monthly gamification campaigns, including sweepstakes and auctions programs
- Ensure that promotion content supports overall catalog and engagement strategies by client, collaborating with creative team to support overall campaign vision
7
Skills For Engagement Marketing Associate Resume
- Ensure synergy across all programs in themes and promotions that support clients’ brands and program vision
- Communicate appropriate orders to support engagement campaigns to DR buying team, following up and providing resolution for any out of stock or unavailable items
- Update and ensure accuracy of campaigns and set ups to support any client or business changes
- STEWARDSHIP: “The Earth is the Lord’s and all that is in it” (Psalm 24:1)
- Travel Requirements: 35% Travel (primarily domestic)
- A ‘can-do’ attitude and the ability to work both independently and as part of a team
- Build and maintain appropriate peer relationships to facilitate organizational objectives
- Knowledge of and appropriate implementation of applicable regulatory standards, rules and guidelines
- Strategic and creative thinker with the ability to deliver practical, but unique solutions
8
Skills For Marketing Engagement Specialist Resume
- Motivated self-starter capable of working collaboratively or independently, with energy and integrity, demonstrates respect for a diversity of opinions and styles, and accepts accountability and responsibility
- Attention to detail, highly organized, ability to prioritize and execute on multiple initiatives at one time
- Proficient in Microsoft Office: Excel, PowerPoint, Word, Outlook
- One to two years of professional experience in game day coordination, marketing sports programs, or coordinating a sporting event or two years of graduate assistantship
- Oversee the group sales program for all ticketed sports. Sell football, men’s basketball, and baseball group tickets. Cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program
- Create, coordinate and execute marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement for each athletic program as directed by the Associate AD for Marketing and Strategic Communications
9
Skills For Director, Engagement Marketing Resume
- Demonstrated ability to manage large projects with multiple priorities
- Create and develop promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance, fan experience and fan engagement
- Possession of, or ability to obtain, a valid drivers’ license
- Coordinate and execute the marketing of various ticket packages through social media and digital marketing channels and platforms as well as traditional media
- Determine how each in-game element is implemented, including sponsors and game day groups (promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance and mascot)
- Assist with the development of television spots, radio spots, print advertisements, schedule cards, posters and other promotional and marketing collateral as needed
- Organize and coordinate campus marketing initiatives targeted to faculty, staff and the student body to maximize support
10
Skills For Engagement Marketing Specialist Resume
- Coordinate the student intern program and game day staffing
- Oversee the Samford cheer and mascot programs and coordinates game day operations of the football marching band and basketball pep band
- Oversee and coordinate the student employee and internship program
- Coordination with the central university Marketing and Communication Division to assure consistency with university brand guidelines and overall university marketing strategies
- A passion for online education and consumer internet products
- Creates compelling content (graphics and copy) in various languages that supports GTM’s marketing strategy while driving engagement across all brands, regions and associates. Publish and broadcast content in various formats (websites, banners, emails, blast recordings, flyers, mailings, presentations, brochures/catalogs, social, etc.)
- Assist the Director with driving revenue and registration goals dictated by GTM’s annual budget/revenue forecast as it pertains to our revenue generating programs
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