Marketing Manager, Innovation Resume Sample
Gwen Quigley
4196 Korey Meadows,
Philadelphia,
PA
+1 (555) 187 0865
Work Experience
Marketing Manager, Innovation
01/2016
-
PRESENT
New York, NY
- Work with the Innovation Leadership team to ensure innovation aligned with an assigned strategic business area’s strategy
- Diversify portfolio through thoughtful consumer insights, thorough competitive and market analyses and deep understanding of emerging trends
- Influence evolution of brand pipeline and funnel within company’s strategic priorities with a brand lens. Build brand equity with clear behavior objectives; e.g. – retain, recruit, etc
- Uncovering business opportunities: underdeveloped categories and formats; and new item opportunities. Ascertain & size business opportunities
- Consider macro benefits, attitudinal & outside category interactions and substitutions; assess course of action to pursue. Utilize instincts, observations and experience
- Mine secondary landscape & consumer category segmentation to identify insights, need state, occasions, etc
- Responsible for the achievement of financial targets, building long term innovation strategy and pipeline for a China Cross border
- Work across functions including medical, R&D, China Cross border team, supply, regulatory, legal, and finance to develop and execute innovation plans in order to deliver financial (topline and bottom-line) and share plans and targets
- Manage new product development and existing product development to maximize innovation potential for China Cross border
Senior Marketing Manager, Innovation
07/2011
-
10/2015
Detroit, MI
- Leverage understanding of China consumer, trends, insights working independently and closely with China cross border team to build into the innovation pipeline
- Coordinate Innovation Initiatives across the region
- Consolidate reporting on key initiatives and performance intervene where required
- Lead the continued roll out of our Innovation strategy, coordinating activities across the markets and with the Global Innovation team
- Provide training and support on the category and key brands for the marketing and customer marketing teams across all markets
- Work with GBT and Global Innovation team on developing key initiatives in the region
- Search and Spin initiatives across the region
- Rapid development of functional and leadership capabilities
- Launch Aquarius – The Coca-Cola company’s 1 billion dollar global brand on enhanced hydration China
Marketing Manager Innovation Center & Country Digitization Acceleration
02/2005
-
04/2011
Houston, TX
- Playing a key role in identifying market trends that can be leveraged to continually stock the innovation pipeline and/or be used as the foundation for opportunity analyses
- Owning the long and short term vision for branded innovation concepts to deliver on the company’s growth agenda
- In addition to new product development, help facilitate the renovation of existing products and packaging innovation
- Assist in developing the annual innovation and insight plans (innovation summit, AOP), which reflect the organization’s long-term strategy and current information needs
- Identify, partner with, and manage external vendors in the execution of research and innovation projects
- Leading cross-functional teams from insights through commercialization
- Defining sales execution framework (Distribution, Shelving, Merchandising, & Pricing) for key innovation initiatives
- Leading the bi-weekly innovation taskforce and working with cross-functional partners to define, design, develop and deploy the innovation initiatives for innovation stage gate approvals
- Manage multiple time-sensitive projects at a time to deliver actionable results
Education
Colorado State University - Global Campus
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong oral and written communication skills including ability to present and communicate with senior management and retailers
- Strong business acumen including objective setting, budget management, ROI measurement
- Exceptional communication skill sets in translating disparate sources of information into concise and compelling propositions and stories
- Is an experienced project manager with the ability to lead projects from inception to conclusion
- High competency in influencing others and making recommendations critical (versus preference for direct decision-making); taking others along journey
- Drive internal capability building and training
- Familiarity with Nielsen/IRI scanning and panel data metrics
How to write Marketing Manager, Innovation Resume
Marketing Manager, Innovation role is responsible for digital, research, manufacturing, training, finance, retail, leadership, media, marketing, advertising.
To write great resume for marketing manager, innovation job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Manager, Innovation Resume
The section contact information is important in your marketing manager, innovation resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Manager, Innovation Resume
The section work experience is an essential part of your marketing manager, innovation resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing manager, innovation responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing manager, innovation position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Manager, Innovation resume experience can include:
- Proven ability to manage, influence, motivate and lead people
- Strong multi project agency management, people management and cross functional leadership
- Comfortable with ambiguity and excitement about envisioning the future
- Successfully managing new product innovation in CPG
- Maintain the innovation budget and ensure adherence to plan
- Use syndicated (Nielsen/IRI data) and proprietary data sources (internal sales data)
Education on a Marketing Manager, Innovation Resume
Make sure to make education a priority on your marketing manager, innovation resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing manager, innovation experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Manager, Innovation Resume
When listing skills on your marketing manager, innovation resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing manager, innovation skills:
- Strong project manager. Comfortable engaging/leading cross-functional teams
- Entrepreneurial, resourceful, self-starter, action-oriented -- able to operate in a lean organization with limited marketing resources
- Comfortable managing complexity across matrixed organizations: manage large SKU portfolios across multiple manufacturing locations including 3rd party manuf
- In partnership with the Managing Director’s of these businesses and the Global Innovation team create a 3 year innovation pipeline for each business
- Balance intuition and fact to distill complex thought into compelling ideas
- Successfully translate marketing objectives and research into functional brand toolkit elements
List of Typical Skills For a Marketing Manager, Innovation Resume
1
Skills For Senior Marketing Manager, Innovation Resume
- Understanding of the 4Cs: Collect, analyze and interpret accurate data on the 4Cs (Consumers, Customers, Competitors, and Channels) to develop sound insights and action plans that serve as the foundation for the development of winning marketing strategies and tactics
- Business Acumen & Total System Economics: Develop knowledge of the business and trade economics and processes to make informed decisions that result in maximizing profitability
- Marketing & Brand Strategy Development: Develop the brand and business strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue, share and profit growth
- Agency, External Partner & Cross-Functional Leadership: Set direction and manage relationships (including budget and performance) with all third-party agencies, including advertising agencies, marketing research suppliers, packaging agencies and others
- Consumer & In-Store Promotions: Determine promotional and presence strategy and develop and execute promotions to meet brand, consumer, and customer objectives to drive retail activity, distribution and volume. Digital & e-comm savvy mandatory
- Flexible & responsive in a dynamic business environment strong organizational and time management skills that enable agility amidst multiple & shifting priorities
2
Skills For Marketing Manager Innovation Commercialisation Resume
- Comfortable influencing senior management and regional P&L owners to drive growth agenda
- Able to create structure and process where it currently does not exist
- Proficient in MS Office (Excel, Word, PowerPoint), IRI
- Persuades and inspires others
- Leads internal team and agency resources to ensure collaboration, alignment and efficient resource management successful achieve objectives
3
Skills For Marketing Manager Innovation Center & Country Digitization Acceleration Resume
- Sets a high standard for performance. Pursues goals with purpose and a sense of urgency
- Creates an inclusive and creative environment
- Persists despite set-backs and works to gain acceptance for ideas
- Rallies behind the vision and exhibits optimism
- Passion to take initiative and drive change
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